The Brand Advocate Primer - Promote, Empower & Engage

Philip 'dm' Campbell, Digital Skills for Creative Tinkerers

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62 Videos (2h 52m)
    • 1.1 - what is a brand advocate

      4:32
    • 1.2 - opening dialog (my twitter journey)

      2:52
    • 1.3 - your a fan too

      2:19
    • 1.4 - how i become an advocate

      3:07
    • 1.5 - good vs bad

      1:49
    • 1.6 - longtail twitter sale story

      2:37
    • 1.7 - 'im with phil' case study

      3:05
    • 2.1 - managing creative chaos

      2:51
    • 2.2 - how much time do you really have?

      1:27
    • 2.4 - breaking down the workflow example

      4:48
    • 2.5 - resilience in getting it done

      1:56
    • 2.6 - i'm working 8/12 hr shifts already!

      2:00
    • 2.7 - being productive in the air!

      2:29
    • 3.1 - what you will learn in this section

      3:17
    • 3.2 - what do you love and why?

      3:58
    • 3.3 - building online reputation takes times

      3:29
    • 3.4 - reputation management thoughts

      3:04
    • 3.5 - sharing with social media teams

      2:25
    • 3.6 - your social capital for a brand

      2:38
    • 3.7 - jedi mind tricks

      3:31
    • 3.8 - ethics and sustainability

      3:33
    • 3.9 - your daily usage is a social media teams content

      3:02
    • 4.1 - what you will find in this section

      3:34
    • 4.2 - maintain a legacy online presence

      2:05
    • 4.3 - expect your content to be edited

      1:34
    • 4.4 - get feedback regularly

      2:14
    • 4.5 - introducing wistia client features

      3:36
    • 5.1 - what you will learn in this section

      3:04
    • 5.2 - going cloud

      2:56
    • 5.3 - slack introduction

      3:56
    • 5.4 - automating properly

      6:40
    • 5.5 - making videos with wideo

      3:11
    • 5.6 - bittorrent sync

      4:23
    • 5.7 - trello cards

      4:41
    • 5.8 - livestreaming thoughts

      4:30
    • 5.9 - graphics in the cloud

      3:48
    • 5.10 - direct instagram messaging

      1:20
    • 5.11 - haikudeck for visual cards

      3:48
    • 5.12 - no blog, no problem with storehouse

      4:44
    • 5.13 - rev audio recorder with transcribing

      3:01
    • 6.1 - what you will find in this section

      3:00
    • 6.2 - mytravel.mobi and flightboard

      1:45
    • 6.3 - encrypt with a vpn

      1:15
    • 6.4 - postcards, no really.

      2:42
    • 6.5 - do business over breakfast

      2:08
    • 6.6 - back channel comms

      2:42
    • 6.7 - gadgets die, pack decent batteries

      2:33
    • 6.8 - day and night bags

      2:42
    • 6.9 - organize apps by usage

      1:51
    • 6.10 - mind, body and soul

      2:32
    • 7.1 - doing the right thing

      2:22
    • 7.2 - don't sell out for stuff

      1:21
    • 7.3 - time served with the product

      1:36
    • 7.4 - mass produced vs handmade

      1:58
    • 7.5 - put products head to head

      2:09
    • 8.1 - review, feedback and questions

      1:50
    • 8.2 - project apiary haus

      2:20
    • 8.3 - ever expanding course

      1:09
    • 8.4 - confidence, focus and hardwork

      3:02
    • 8.5 - check out my other courses

      1:36
    • 8.6 - thank you

      0:59
    • 8.7 - don't forget to share and tweet!

      0:12

About This Class

for nearly five years of my life i was working together with brands to help them amplify their products, events and services using social media. this is a primer of how as an advocate 'ontheground' i went about working together with a remote team making social content that they could use as part of their strategy.

i'm working on much more clearer courses for you to follow, this was one of my first courses and i learned a lot from making it. the newer courses are better quality and i'm excited to share them with you here on skillshare.

in this course i will try and help you . ...

  • Understand your role as a brand advocate before, during and after an event
  • utilize a number of methods and approaches about performing the role of a brand advocate
  • be ready to rock an event, conference or product at an advocate
  • open a dialog or conversation at an event with the right toolset
  • utilize new methods of working in the cloud
  • revisit your current time management and apply new methods
  • feel empowered to offer your talents to brands and digital agencies
  • get noticed by companies looking for brand advocates

22

Students

1

Project

Philip 'dm' Campbell

Digital Skills for Creative Tinkerers

I'm Phil from England and I make courses every month (recently, daily!)

online wisdom shared, digital course maker & internet strategist teaching anyone that wants to efficiently learn digital skills and tools often free software based in the cloud - twenty plus years of expertise with all things digital and covering the latest trends today!

MY INTENT

assist you with the knowledge to optimize areas of your digital life hands-on practitioner skills provide you wit...

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