The Brand Advocate Primer - Promote, Empower & Engage | Philip 'dm' Campbell | Skillshare

The Brand Advocate Primer - Promote, Empower & Engage

Philip 'dm' Campbell, Decentralised Your Life

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62 Lessons (2h 52m)
    • 1. 1.1 - what is a brand advocate

    • 2. 1.2 - opening dialog (my twitter journey)

    • 3. 1.3 - your a fan too

    • 4. 1.4 - how i become an advocate

    • 5. 1.5 - good vs bad

    • 6. 1.6 - longtail twitter sale story

    • 7. 1.7 - 'im with phil' case study

    • 8. 2.1 - managing creative chaos

    • 9. 2.2 - how much time do you really have?

    • 10. 2.4 - breaking down the workflow example

    • 11. 2.5 - resilience in getting it done

    • 12. 2.6 - i'm working 8/12 hr shifts already!

    • 13. 2.7 - being productive in the air!

    • 14. 3.1 - what you will learn in this section

    • 15. 3.2 - what do you love and why?

    • 16. 3.3 - building online reputation takes times

    • 17. 3.4 - reputation management thoughts

    • 18. 3.5 - sharing with social media teams

    • 19. 3.6 - your social capital for a brand

    • 20. 3.7 - jedi mind tricks

    • 21. 3.8 - ethics and sustainability

    • 22. 3.9 - your daily usage is a social media teams content

    • 23. 4.1 - what you will find in this section

    • 24. 4.2 - maintain a legacy online presence

    • 25. 4.3 - expect your content to be edited

    • 26. 4.4 - get feedback regularly

    • 27. 4.5 - introducing wistia client features

    • 28. 5.1 - what you will learn in this section

    • 29. 5.2 - going cloud

    • 30. 5.3 - slack introduction

    • 31. 5.4 - automating properly

    • 32. 5.5 - making videos with wideo

    • 33. 5.6 - bittorrent sync

    • 34. 5.7 - trello cards

    • 35. 5.8 - livestreaming thoughts

    • 36. 5.9 - graphics in the cloud

    • 37. 5.10 - direct instagram messaging

    • 38. 5.11 - haikudeck for visual cards

    • 39. 5.12 - no blog, no problem with storehouse

    • 40. 5.13 - rev audio recorder with transcribing

    • 41. 6.1 - what you will find in this section

    • 42. 6.2 - and flightboard

    • 43. 6.3 - encrypt with a vpn

    • 44. 6.4 - postcards, no really.

    • 45. 6.5 - do business over breakfast

    • 46. 6.6 - back channel comms

    • 47. 6.7 - gadgets die, pack decent batteries

    • 48. 6.8 - day and night bags

    • 49. 6.9 - organize apps by usage

    • 50. 6.10 - mind, body and soul

    • 51. 7.1 - doing the right thing

    • 52. 7.2 - don't sell out for stuff

    • 53. 7.3 - time served with the product

    • 54. 7.4 - mass produced vs handmade

    • 55. 7.5 - put products head to head

    • 56. 8.1 - review, feedback and questions

    • 57. 8.2 - project apiary haus

    • 58. 8.3 - ever expanding course

    • 59. 8.4 - confidence, focus and hardwork

    • 60. 8.5 - check out my other courses

    • 61. 8.6 - thank you

    • 62. 8.7 - don't forget to share and tweet!


About This Class

for nearly five years of my life i was working together with brands to help them amplify their products, events and services using social media. this is a primer of how as an advocate 'ontheground' i went about working together with a remote team making social content that they could use as part of their strategy.

i'm working on much more clearer courses for you to follow, this was one of my first courses and i learned a lot from making it. the newer courses are better quality and i'm excited to share them with you here on skillshare.

in this course i will try and help you . ...

  • Understand your role as a brand advocate before, during and after an event
  • utilize a number of methods and approaches about performing the role of a brand advocate
  • be ready to rock an event, conference or product at an advocate
  • open a dialog or conversation at an event with the right toolset
  • utilize new methods of working in the cloud
  • revisit your current time management and apply new methods
  • feel empowered to offer your talents to brands and digital agencies
  • get noticed by companies looking for brand advocates


1. 1.1 - what is a brand advocate: So what is a brand advocate? How I see digital advocates. I see digital advocates as you and me, people in the street who used different devices, different hardware, different technology. My no even be technology might be a particular brand off fashion. It might be a T shirt. It might be a car. It could be anything. Whenever you buy something over something else, you're buying it for a reason. May be invested in emotionally or the pricings, right? All the consistency there was the legacy there, or it's kind of a hand me down Brandon awareness from, you know, friends and family. Whatever the reason, may be we all indirectly brand advocates off certain services. I prefer the iPhone over, say, a Samsung on. There's reasons for that. I have a built off year after year after year, the reasons why I love one product over another. So anybody who has a digital footprint now be it social media, Twitter, Facebook, anybody who's built up a following of people who listen to your voice listen to what you're saying, the way that you data mine information about the Bruns that you like, that is data for other people to make decisions based off so brand advocates for a brand, for instance, that let's take Nokia, knock your cell mobile phones. They have a whole spectrum of mobile phones from really cheap to really expensive. But why, by one over another? And that's where a digital brand advocate comes in. You multiply that by 100. You certainly have a global voice of people talking about your product, excited about your product and what and getting that into other people's hands. So what's in this section? The who wear and what I'm gonna go into a little bit of background about me When I got started, what I did, how that happened. Also about starting that dialogue and open conversation with a brand online using Twitter and Facebook and all these other social channels. Also a reminder that, hey, I'm a fan to you know, we kind of get caught up in the whole business side off being a brand advocate. But the majority of the time, the reason why I got started it because I love these brands. I love certain products over other products, and it just made sense for me to reach out. Say, Hey, this new camera on this phone is amazing. I've told these photos on it, and sometimes you just get the weirdest thing come out of the universe that can we use it, Put it on our block, etcetera, etcetera. So don't forget about your fan at the start. It's not just about building a network to create this advocacy network. Wake make money from it. Like I said, I was a brief advocate for about five years. I learned a lot about brands and how to work with them. And I'm gonna share that with you in this course. I'm also gonna talk about obviously the good stuff about being a brand advocate. You get to go on events you get, get to meet loads of people in network. But I'm also gonna talk about the bad stuff and things to avoid in terms of selling yourself short, selling out on review ings The favor of Leader actually sucks. So I'm also going to give you some case. That is, this is actual real world stuff I've done. This isn't something I've researched off the internet and come up with a made a course around, and I'm selling it to you. for a certain price. This is riel world stuff. I'm gonna tell you about My Twitter story of selling my domain name made up GM in 2011 to one of the founders of Twitter, Evan Williams, the $50,000 domain name that I sold me dot g m because they launch medium dot com Long story on. I'm also gonna tell you about the trip to Phil Campbell, whereas I went as a video blogger to capture the ambiance. And, you know, the effort that was going into that rebuild and also the take away that I got from that and how that, in a way, was me being a brand advocate for the town rather than a product or a brand or an event. It was about putting a lens on the town. So there's lots of different skills as a brand advocate that you can utilize as your tool set as your trans media, it all set from audio video textual mediums. You can pull all this together to have a dialogue about something on the web, so thank you. I really appreciate you. By my course, you've probably got it heavily discounted because it's black Friday. That's kind of when I built this course. Four was black Friday 2015. By buying my course, you are literally keeping me on the Internet, and I can't thank you enough for that. Hopefully, one day I'll get as old as this fine gentleman here on behalf to pay back in some kind of cosmic universe way. So thanks for taking a course. Let's crack on. 2. 1.2 - opening dialog (my twitter journey): there were so many products that I was buying or so many conferences that was going to or so many products that were out there that were frustrating me. When Twitter came along in 2006 it was almost like a lightning bolt went off in my head. All of a sudden we had this new mechanism to contact these companies, these people. Anybody who had a social account at that stage for companies was way ahead of the curve in terms of cutting out all the issues that happened at companies where your message, maybe you send it in the mail gets stuck in. The sales department never gets to the CEO or CTO, the head of somewhere in the company that can actually make a difference. It can change the problem into rack for you back and forth and fix it. And I found that Social Media was incredibly powerful for that. It can. It kind of came along and cut out the middleman on what was powerful about that is that allowed me to open a dialogue open a dialogue directly to the person at the other end of that social media account was pretty much like me in terms of excited by what could what could happen with Twitter, where it could go, what it could lead to on open that dialogue with somebody who would then take that message , take it straight to the top of the chain. This person's got a problem. I think I've got an idea how to fix it or allowing me to feed back to help fix it is incredibly powerful. It allowed me to open a conversation directly instead of hoping that somebody would get back to me. He's to be really frustrating to the point that I wouldn't actually get in touch. I wouldn't send une email. I won't send a mail in the a letter in the post because I got to the point where nobody was reacting to that nobody would write back or there wasn't even a support team of the of the site. So in some ways, Twitter and other social services like that, Yes, they brought more sort of visibility and awareness and content and communications, and it really did cut out a lot of the deal. A lot of the pain. I kind of see it as almost like a global phone book like You've got everybody's SMS number and you can get straight to the cause of the problem and deal with it. You know, being a brand advocate for a company allowed me somebody experiencing somebody else's product or service help people about the good things about it. And obviously, with good comes the bad as well. Some companies are better to adapted it than others, but I think that's the real power. What you have is a brand advocate. If you like particular brands over other brands and you've got something to offer those brands because anybody else seeing those notifications, those updates, so status updates saying that you had a great experience in this place over that place that's opening a dialogue, but them to get in touch with you. I've heard things where have set in place in London where I've had a milkshake and they've asked me what milkshake have got within like, five minutes and then we've had a dialogue going back and forth Now, at that point, the only thing they have done is reinforce that they've got their act together in terms of their messaging and their corporate image, and to me, that validates me as a customer in that place that they're covering all of those bases, that they're open toe having a dialogue. And I think that's why brand Africa is a really powerful tool from your own stuff on other people. Start about opening that Thailand. 3. 1.3 - your a fan too: The reason why I got into brand advocacy was that I was a fan off some companies on I disliked the way that other companies did think so. I guess I've always been a connector on one side, connecting together great people, great companies with great products and very disruptive on the other side, which is create in a channel or a dialogue or a conversation with that brand or with other people, the bloggers or other people using the products or thinking of using that products have seen me with that product or heard me talk about it and influencing kind of surreptitiously in a behind the scenes way, I guess kind of anti social media, in some ways disruptive in terms of forcing a dialogue to say that this product could be so much better or you're missing out on this customer base, I want you to think about what your fan off. What is it already that you buy specifically because off the way it makes you feel the build quality, the legacy off it, reviews of it or the people's recommendation? The word of mouth. I want you to find products that you've got around you Maybe you're watching this on a tablet on iPhone or an android phone. Why did you buy that device? Why do you buy the objects that you have in your house in some way? Most of the time when we've bought products hardware, software, online services, event tickets, conferences, music We've been influenced in some way. Normally, that's marked in. It's always been marketing, promotion. Newspapers, TV, radio, now with the Internet say it like it's just been built yesterday. But now with the Internet, we have lots of different voices amplifying different things at different times, different places In time. We're in different spaces on different channels of different time, so our ally bulls air out. Our attention is in different spaces at different times of the day. You have to have companies that are super DAP being out to change it up into different areas. I think the best thing to do is to think yourself as a fan off your off the products that you got in your house and start to make a list right? Some notes down as to why you bought that product. Was it because somebody influenced you? Was it word of mouth was it something that you've seen in your house or your family members told you that it was good and they showed it to you today. Demonstrated to you? Was it a certain feature that made you go? Yes. That would be useful for May I like that feature. Was that feature just because you like the idea of having simply elks about it. So find out why you're a fan of your owns that first guarantee you that would be the basis for you to be an awesome brand, Avoca. 4. 1.4 - how i become an advocate: give you a bit of a background to how I got started. Being a brand advocate, I waas a very lowly Web designer developer in the very early days of the Internet, where people scanned their original brochure of their business and put it on the Web. It wasn't very flash. It was Netscape version one. It was terrible. It was blinking lights and baton tiled backgrounds and Marquis texts. And thank God you weren't around in those days. But those were the cornerstone parts for me in terms of realizing what I didn't like on the stuff that came along very quickly because technology moves on incredibly quickly, stuff that I did like, I kind of started to change the way that I worked. So when I started having clients, ask me, Can we put audio on our website? Can we put video on our website That led me down a really interesting path of me buying devices, video camera and a microphone to do work with these clients on those things. But one thing I recognized is that I was buying devices for the clients job, but only using them once. So I ended up searching around on the Internet looking for other people, maybe like me who were just getting into this new idea of multimedia on the Web and found a group of citizen journalists. These guys were and girls were just making their own video and put it up on the Web. There was no YouTube at the time. It was brilliant to see all these sits and journalists discussing and talking about their life what came out of that. Eventually I started to realize this trend of people moving towards one side over another site hosting video on this site because everybody was hosting video on that site, I realized that we were all many ambassadors of where we came from. We all are different viewpoints. We were all working out all of this stuff. Brand new. Had you connected that device to that computer using that cable? How did you get to stream broke out and you compress something? Where do we upload it to? Eventually, over time, you start to realize that there was a concentration of people who knew the answers, and there's places on the Web that you could find that had the answers or somebody had tested something and So I was with a really early group of brand advocates, but I never really knew at the time remember buying a Nokia n 95 mobile phone, which had terrible shaky video. But it was one of the first camera phones smartphones, not that smart, a smart phone that could do live streaming to the Web in the first time I saw a video from my phone on a Web page, it blew my mind, and I knew that was a game changer. And this was eight or nine years before periscope in the likes of meerkat and things like that. That was when I realized that the world was gonna change because here's me able to film something on my desk and broadcasting out to a Web page for other people toe look at in real time. And it was that that made me realize I had to become a brand Africa. I did some blogging about the end 95. The knock your in 95 started saying all the good things about it. It got picked up Eventually. Andi, I ended up becoming a knock yer advocate for about four years, sent to various places around the world, mainly America and Europe, to go to various functions and launches on. That's when I fell into a world off people promoting talking about marketing but also finding my voice within that what I could say, what I couldn't say, what I was passionate about, what I wanted to see happen with technology and shaping it a little bit so that I got the devices that I wanted, so that's kind of how I started. 5. 1.5 - good vs bad: and Africa is not always gonna be good. If there's one thing I learned in four years, the difference between saying something good about products and absolutely hating something about product on the Cascade effect that would have in terms of you as a brand Africa incredible highs being a brand advocate when there's 10 or 20 of you being flown to Germany to see how the knock your lens in the mobile phone is put together, everybody gets on and discusses about that bloke. You know their process and how they step through it, how they reviewed the phone. That stuff is incredibly good for networking. Picking up tips, finding out How would the people do it, their pipeline, their process. The bad side of it can be a product comes out that has no color screen andan other competitors as a color screen. That battery last for two weeks. While yours last for two days, you have to make a decision. Do you become a brand advocate that doesn't care about things like that and just promote because you want the client to succeed? Or do you want to be the advocate where you told the truth on worry about your legacy and your future. Work as a brand Africa in terms of you being authentic to your audience. So I kind of see that as a two way street. It's one or the other long tail of this. I wanted to be around being authentic and have ethics and values what is good and what is just landfill. I didn't want us to just keep on creating stuff and expecting people to just pay for the development of something that might not work on. That's why I will always respect knock you for doing what they did in terms of the good and bad and ugly of what they did. They would always look all of the areas and fix all those things before they shipped it out to the customer. But you need to really get on that from the start is what is good to you. Why is it good? And why something really bad? And make sure that when you're blogging that stuff when you're putting that together in a document to send to a potential client working as a brand Africa that remember it can affect your online reputations. Well, we're gonna get into that later on. But I just wanted to give you my story in the background, and I hope these things are useful. 6. 1.6 - longtail twitter sale story: so I'm sure you really just want to get into the good stuff. Learn how to be a brand advocate, how you conduct yourself, how you can raise awareness of what you do and get in touch with digital agencies and companies and brands and say, Hey, I'm in Africa. I do this. I love yourself. How do I amplify it? How do I get to come to some of your events? Except that I wanted to give you two case studies in the 1st 1 of that is me selling me dot g m, which stood for medium working in different mediums. Audio video, textual, medium. And I sold that to Twitter. Evan Williams from Twitter, one of the three founders, when they launched medium dot com, Unbeknownst to me at the time on the San Francisco law, if you have any alteration on the name, you have legal rights. If they go for AIPO and obviously Twitter and medium and all their other ancillary products that they launched ago, AIPO at some point will get bought out. I had legal rights in terms of that, so selling my domain name kind of freed me up from those legal rights, and it was kind of one of the best things that's ever happened to me because proved to me that brand advocacy in the long tail, as in doing something small and just keep chipping away at it year after year after year. Eventually, that becomes almost the nation itself, and it took a long time for it to happen, but constantly blogging. I was hitting the streets. I was taking my business card all over the place. I was going to south by Southwest having conversations with people, saying, You know, that's an interesting domain name. Where did you get that from? And I kind of became my brunt, my own brand advocate for the me dot gm domain. The idea was that I was selling this story of who I was, that I worked in those different areas. I wasn't trying to sell a product. I was trying to sell a set of skills in different areas. So the audio recording, the podcasting, the interviewing, the graphics making graphics are making banners up this stuff that people just assume when they go to a Web designer, you know, you do the e commerce solution, you do the audio. You do the video. I was a better audio interviewer than I was a graphics maker. So it was a really good way off me, pulling it all together with me dot gm and it took a good four or five years for it took off to the point that I had done so many block posts that it got noticed. Do you do a search for medium? That was over 2000 of my blood pages, which is kind of gets in, gets in the way. If you're somewhat somebody like Twitter, who's trying to launch medium dot com So sometimes you can be your own brand advocate to amplify the stuff that you've got. Andi have that dialogue with a bigger company. You know that that was a defining moment. But the way I went about that is, I literally pounded the pavements. I got people to know that I was interested in video video streaming on over three or four years, going to different events, given out business cards, sending people to my block, having people subscribe to the block in front of the right people at the right time. So I mean, that's a little bit woolly, but we'll get into all the services and all the different time management and tools and Web services that I used to be able to be in that position. 7. 1.7 - 'im with phil' case study: Another case study I want to talk about is going to a place called Phil Campbell, Alabama, in 2000 and 10. 19 year was 2009 to 2011 April of 2011. And this is a very interesting story. And how the serendipity of just being out there on the Web, promoting stuff, putting stuff out there can get you awareness I went to the vlog is I think it was in 2006 to pick up an award. My involvement with the video blogging group video we did called notes 66 on it had a number of video bloggers from all around the world. We picked up an award for this multimedia together 10 or 15 clips, and it was way ahead of its time. When I got to San Francisco, that was the mecca for me that I had always wanted to go back to as a kid. Grew up on us computer movies, you know, view to a kill and electric dreams and all of these different powering inspiring on back to the San Francisco, you know, technology Central Go that 2006 I sold my house, made some money. The weird thing about serendipity of being there at the vloggers with this group of video bloggers was just a lowly Web designer that started getting into its and journalism through having a video camera on a mite looking about Mike's. What's better? Might What's a better D V camera? Get to the award ceremony In typical British fashion, I got completely drunk in my award, eventually at two oclock in the morning when my friend Buster did, or with two of them in his hands. And I remember fallen asleep, waking up next morning doing a search for Phil Campbell, finding first entry on the Web on Wikipedia. Phil Campbell, Alabama. And so it was always a bucket less thing for me to do was to go back to the town of Filled Campbell, and it was six years before actually ended up. Going there on. It was only because somebody was following a hashtag hashtag of Phil Campbell because I was putting out so much media on so many different platforms that was difficult to follow. But I found out about the 100 year birthday of the town. They'll have to go in 2011 because it was just the right thing you're doing two weeks before we were meant to go. Tornado season an E F five tornado, Unprecedented touchdown. Think it was like 10 miles four miles outside of the town, Devastated, the town went through the town, killed 27 people in this four mile, 4.1 mile square place with 1000 people that lived there. So somebody knew somebody that had been killed in that incident on what was incredible to me is that I ended up using the skills of video, blogging on audio and outreach and live streaming all the things that I learned. It was also empowering to me to get my message out. So I went. There is a video blogger intending to just grab trouble, this content about all these people, all these different feel Campbell's that were travelling in from around the world and ended up like learning so much about myself. So sometimes being a brand Africa isn't necessarily just about promoting and a marketing and spamming and all of the things that people have negative connotations about learning about being your brand Africa. It could be incredibly empowering, using different methodologies on on a daily basis. Maybe on an hourly basis. Phil Campbell was liberating for me. What I do brand advocacy again. Absolutely. 100% is completely changed my life. And I'm hoping as you go through this course as we look at time management as we look at cloud tools that will empower you and inspire you up. You promote whatever you're working on, whatever you're passionate about. 8. 2.1 - managing creative chaos: welcome guys to the next section. My chaos. Time management. If you're anything like me, you're a creative who has so many different trains of thought going on different processes , different things happening in your life. I've read so many different books about half to time. Manage how to me. More productive. It's just ended up with me self hacking myself how I can convince myself to use it where I should put stuff, howitzers, store notes to make sure that things sink in the cloud. And it could be really difficult to get all that stuff together. I'm gonna go through a few processes and what I call pipelines, how I kind of pipeline structure, the way I do stuff. I pipeline it all together so that I can see achievable results all the way through. So this is kind of planning out my media management and pipelines. I do this before, during and after this, so that I can see the whole picture. Every creative, I guess, is different, but I need to be able to see where I'm at at the start. I need to think about what will be happening in the middle so I might be doing a live stream, an event or a conference. So I need to be talking to that remote audience who I have predetermined templates and content to go out automatically while I'm at the event while I'm doing interviews that are going to be used after. So there's a whole process, a creative process that has to go exist in my mind when I go to events during the middle and the after. So here's my creative approach, trying to organize some of that chaos and some of the tools I used to do that think there is still a lot of chaos in terms of the actual day because there's a lot of processing I need to do on the day of new people interacting with people, making sure all the equipments working properly. My biggest question, I think in this section is How much time do you actually have to work with all kind of want to get into breaking down the workflow of that segment My day into sprint? I do like to our sprints. I get as much done in that two hours and then I get onto my social media. Then I get into the slack channel. Talk to other people. Connect with the outside world. What's going Talk about air time and travel. Massive productive ity times You know you're traveling between venues, just looking airports there so much you can get done on a long flight. You've got connectivity on some of these planes. Now you can have your laptop probably last 45 hours. You could even charge he laps up on the plane, and it's a perfect time to get video editing done to prepare content to do video editing on your laptop on the way to somewhere a wasted opportunity if we don't use that transition time, what I want to talk about when you're in transit about being after deploy stuff really quickly before you actually get to the venue. So that's a huge section in this as well getting context and your content prepared before you even arrive and having your social networks kind of pushing this stuff out as you're in transition. So that's it. I look forward Teoh, getting your feedback, your reviews for this section. Don't forget to share this course. I hope you're enjoying it so far. Let me know if there's anything I've missed out. If you want me to add some different lectures in here Oh, you feel like I've just completely cut short on a section. Do let me know. Please share this. It keeps me on the Internet. That's crackled. 9. 2.2 - how much time do you really have?: I'm a bit of a last minute person. I get stressed out at the very last minute. I had managed to pull it all together. I think I need that intensity off the drive to do it. Well, I kind of do. I do things called sprints. So I sprint things in, like, two hour blocks where literally set myself a timer and try and get as much work done it in that block is possible. Life gets in the way if you've got a family. Obviously got people texting you, messaging you, emailing you, phoning you. You've got errands to do. You really need to find out how much time you've actually got as a brand advocate. Because once you start bringing the clients in, once you got one or two clients, that's fairly straightforward stuff. You could just block it off, maybe do like six hours, so three sprints throughout the day. You don't have to do them all in one big block. But when you start doing 10 clients, you really need to know how much time you've actually gotten your week. Because if you mess it up, you're gonna mess up delivering on that before planning the during planning and after you've done the deliverable, so it's really important to do that. I use a great website called egg timer dot com, which is e dot g timer. So it's e dot g timer dot com where you can start a timer on, set it for a couple of hours, and once you've done that, you've done your sprint. So go check that out. You really need to start writing down. Look it in the book. Get a note pad. Maybe pause this video, get self a piece of paper, Write down your week How much time you work. How much time you want to relax, how much time you actually want to put into brand advocacy? 11. 2.4 - breaking down the workflow example: I approach a project from a before, during and after. Okay, What items am I gonna need before hands? What equipment? Um, I'm gonna need What kind of travel logistics is involved All of the money aspects of all of that. Because obviously you need might be able to do any of that contacts and lists of people that I'm going to get in touch with potential outcomes as well. So, like, that is kind of the things I'm thinking about it I can probably put that together, Is a document, actually, and share that with you in this group. I kind of then put it as content and context. I'm gonna be making content for a client while I'm there on on the ground or allowed event or teleconference wherever I may be. For that client might even be just virtually at home writing a block for that client making a piece of content for them. I kind of build myself a content schedule. And that content schedule is made up of a number of sprints. So those sprints might be blogging part the media collection, part packaging and the distribution part. The blogging part would be okay. I've got a two hour window. I need to be able to write this many posts, and when I tend to do is write the titles of the post first, I don't go into a full length title. Post tags any of that stuff, literally. Just write down my first spring, the title of the Post. They be put some tags with it, maybe put a roof paragraph idea of where I'm going with it, or bullet points for what I want to achieve in that block post. So that's the blogging part. I probably spent two hours of putting that together, and I do blogging before, during and after the mother during stuff I kind of schedule, because I'm busy on the ground documenting stuff, interviewing people, giving out the cards, all that sort of stuff that I have a lot of that automated to go through Buffer. If you don't know about Buffer, we get onto buffer in a future episode in another lecture. The second thing is media collection, so I tend to go around and find as many media assets that I'm gonna need before hands and those media assets might be video might be audio. It might be pictures that I'm gonna use on my instagram or Twitter or just put into a video or a movie while I'm on the ground at the event. And the reason why I get that beforehand is I never know if we're gonna have an Internet connection at the place I'm going to. And also, as I get on later on in the brand ever see lectures there's a point where I'm gonna be talking about editing on a plane on while you're traveling and having all those assets only compete. Ready to go means that you don't have to have Internet connection. You could literally be off grid offline working on this stuff. And then when you get online, you can push it later, collecting all the assets beforehand, packaging that stuff. Once I've got all those sort of blogging elements and the media elements together, I think about how I'm gonna package them. So what services? What social media sites I'm gonna use to package them up. I'm gonna put that image with that text. I'm going to schedule it on that service, and I kind of do a lot of that pre prep because it gets my momentum going for actually recording on the Dave. I know I've got seven or eight tweets that are automated, and they're gonna go out on the same day off me filming. Then I can kind of work around those if I know what time they're going to release. Aiken gonna interview somebody. That interview goes out another tweet, then appears after it rather than just me into you into your interview and push them all out. Just my Twitter feed is full with really spammy bunch of just like audio Post that I've just done a conference. It's kind of broken up with this automated stuff that I put in there, and it might be the assets that I'm talking about. It might be a little block post, or it might be a video, or it might be even just a picture off a person that's going to be at that event and me saying hoping I get to meet such a such person, adding them, putting the hashtag for the event automated people looking in a mental that conference and see that stuff in the twit stream. The distribution side of it is kind of crucial to the all three phases. Those things are scheduled to get to the right people reports against the right people metrics to getting to the right people. This is more in the end phase, that delivery fage after the event. But I tend toe like to kind of get on that at the end of the day that I can literally work on that reporting so that want to get back our consent at the client cause a lot of stuff to do with brand advocacies is kind of real time. You're going to an event that pay for your flights. You get to the event you do your stuff on your social media channels that washing social media channels. But I found that really legacy for brand advocates is when you deliver that report, when you deliver something via email that says we have this much reach, we have this much metrics on my accounts. They've got all that steps and tracking. Sometimes it just doesn't get passed down from social media adviser executive to the person who's actually paid the bill, and I think that's a a massive loop that needs to be closed is we need to take ownership of that as brand advocates to make sure that they get that document that says, while I was there, why you pay you x amount of money and this is the impact I had. He might from B just Social Capital with connections that you may be. People have just been looking at the brand who are now following on Twitter account. It just gives that Social Media media manager for that company something to go on. So then go back and say, Yeah, these advocates, before really well we have this much reach this particular advocate sent in a report and it said this this this on it. So distribution off the assets that you made in the other parts are crucial to maintain and legacy as a burn Africa with that company. And if they do mawr campaigns and strategies again, then you're more likely to appear on the list of advocates to pick 12. 2.5 - resilience in getting it done: Ryan the transition away from either a 9 to 5 job or in a job that you don't like. You watch a lot of videos online on YouTube or or the channels, and you think I could do that? I could be a brand advocate, but I just don't have the time. So you got to try and take into account. You know, your your tiredness, your mood swings, issues with the family. All of that stuff, I realize, gets in the way of brand advocacy work. Unfortunately, if you don't have a strategy and scheduled to get this stuff done, it's just literally car crash on five fighting on a daily basis. This is kind of why I was getting across the earlier on about the assets before, during and after. If you've got those assets made, maybe even if you know that you're just gonna have a terrible day or you having a terrible week. We've got family issues, even if you've only got two hours to spare. Just making those assets, not releasing them, not putting him out there but having them there. It's so much easier to pick things up again once you've got them. One of our team has built some assets, and we've made 10 graphics and scheduled them using Buffer. I'm trying to get across to you that I know. The biggest thing that goes through people's mind is I just wish I had more time. I actually think you've got the time be accountable for the time accountable for stuff to be done as part of a group. And I know myself working in a group of four people who were doing the same thing. It's really push me on, empowered me on because I feel like I'm part of an overall project, then changing your habits like literally. For me, it was food getting up in the morning and happy having too much of a heavy breakfast kind of put me off actually sitting down at the computer and doing work. I know it brings on a sense of apathy, frustration, apathy, zone. So resilience for me is about mental health. More than anything, making this stuff is it's fairly straightforward. Getting in touch with the brand is straightforward. Hi, I'm a video blogger. Hi, I'm a brand Africa. This is much analysts, my actually delivering solids the on time on strategy on the campaign message. If you could manage these levels of resilience is at different stages. The actual delivering on the day and then reporting afterwards is so much easier. Instead of firefighting, try and change a few little areas in your life to build some resilience in. 13. 2.6 - i'm working 8/12 hr shifts already!: as a bit of an example off resilience from my last lecture kind of also want to talk about those people at work doing your eight hour jobs. Nine to fivers. 12 hour shift is I did a 12 hour shift from November 2000 and 14 all the way through till May time of this year. Those 12 hour shifts were incredibly debilitating. Creativity wise from 7 a.m. in the morning until 7 p.m. At night, working a 12 hour shift, trying to get stuff done outside of that when I was getting back, spending two hours recovering from that 12 hour shift, legs ache in arms aching brain shut down. Very minimal amount of activity going on in my head. Wants something to eat. Want something to drink that I won't get some sleep. But I tended to do is that I literally would give myself a two hour sprint that I could effectively do. I don't want to sit in front of a camera and do video and audio and things like that. After I finished a 12 hour shift just enough to get a little bit done and chip away chip away, chip away again. It's about that pre preparation. I keep on saying it over the last few lectures, just having something to pick up on. After four days at work, I've done eight hours of those descriptions. Got one, coursed, another course done, which meant that one of my four days off on the first day of recovering second day I'm sitting down in front of the camera, got my lights on, got my script. Donald descriptions feel like I'm in good shape and it just changes your whole vibe. It makes you a lot more positive to sit in front of camera and feel like you're achieving something because you're iterating your literally moving things on bit by bit instead of looking at it all. And going this is too big I can't cope with. This is too much for me to do. Break it down into realistic chunks as a creative. That's kind of how I would. What's the most precious? That is not the money. It's the time and overtime funny. Over time you will notice that about yourself. The more work you put into your online stuff, the more work you put into your digital advocacy. Your brand advocacy work, you'll find that the one thing that you want to get back, it doesn't matter how much money you're getting back from these companies and brands that you're working for. Traveling to events you were going to venues you'll be making content on. The one thing that you will crave more than money is time. 14. 2.7 - being productive in the air!: I absolutely love to travel. Just the whole kind of wonder loss that I get from getting my tickets booked online. Getting on my train or bus to go to the airport, sitting in departure lounge for two hours, opening my laptop looking instagram vine, sending little pictures, checking in on swarm. I'm here. I'm going there. I absolutely love to travel. I think as humans, we're just We're hardwired to want to move on, go places. I find it one of the most productive times for me to actually get work done. And I don't mean, you know, hard core strategy work. I mean, work that I've already done that I've built on. Think you probably started to see a bit of a theme here about the prep Can change your whole outlook demeanor when you're actually on the job with the client. Client sees that you're a lack to see that you're in control, that you have all the assets that makes them relax. Do you rock about a place with Oh, I'm gonna do this. I'm gonna get a SIM card. You got to get this. I've gotta get SD card. I've got to get a new battery blood. They're gonna feel on edge about what they're actually paying for what they're going to get from you. So in productive in that travel period, when you're, like, literally ready to fly, you've got six or seven hours dependent. If you're flying to the US, if you're flying to Europe, it might be like two or three hours. Even that is enough to do pre prep on blocks. We can maybe put some graphics together, some text together. You don't have to be online to put it together. You can have a note pad, put all those titles and details down like I mentioned before. So using that air time that traveled to be productive is huge because you move everything on a little bit. Another thing I should say that I probably didn't mention before. If you schedule your stuff right, you can still be tweeting while you're in the air without WiFi connection. So building up expectation or letting other people known your network that you're traveling to a different venue, that you go into this venue as a brand advocate on behalf of this company. By the time you get to the airport, get on the WiFi. You'll see a lot of retweets. A lot of people are knowing that you're gonna be there. Probably messages waiting for you rather than getting to the airport. Getting on your Twitter, sending messages there in and getting distracted, not enjoying the moment of being in wonder. Lost mode. Traveling, getting between the venue Onda clients at headquarters Or, you know your hotel in the airport. Free prep is crucial on the plane. Loads of time by yourself from noise canceling headphones. They are the biggest, like that is a power tip right there. If you want to be totally engaged in what you're doing, get some like, really called Chill out ambient music. You might know, like chill out ambient music, but try it some noise reduction headphones. I say that bo xao. Probably some of the best headphones that I've worn on airplane productively. Planes traveling. Do it, Try it out 15. 3.1 - what you will learn in this section: do another section. Let's get noticed by the brands that you love. So I've kind of put together a formula into this section. Understanding social media outreach how I've managed to talk to brands online. All right, here we go. What's in this section? So what do you love? It's very easy. Question one of the daily things that you use from technology to the car that you drive to the note pad that you write in or sketching as a designer and illustrator, the stuff that you love is online. People have got branding team social media teams talking about their products, showing people using their products in a day to day environment. And they use that kind of social media content that conversation online toe, amplify their products, literally write a list down of the things that you love. Why do you like your iPhone? I also want to get into ethics and sustainability, and I know that's kind of a scary subject for some people because it's open to mass conversational ethics means to you. Sustainability, I would've thought, is an easy one. Sustainability for me is how can we kind of clothes that circle sustaining something sustaining the way that we lived a stain in the environment that we work in sustaining that whole 360 degree view off a product's life cycle from dust to dust. What is it to review as a brand Africa sustainable products rather than just mass produced stuff? Then I also want to get into about reputation management a little bit. I think that's open for a big course on its owner. I'm not really a reputation manager, but I have learned a lot of things over the years. I have to maintain dialogue online through digital channels, and I've had a fair few rants in my time as well. At various cellular providers, there is a way and means to building got a reputation online from doing things regularly and being known for certain things, then also want to get in about sharing with social teams. It might be that you've got a new product. It might be that you just love that product. Could somebody else have got it? You bought it and you absolutely love it. You'll be surprised that a lot of these social media teams have an editorial strategy for sort of daily Weekly monthly. And it just might be the stuff that your make in really fits with the conversation piece that they've got for that month, that campaign for that month. So I'm gonna quickly talk about how you share some of that content with social teams. And then I'm gonna get into social capital a little bit, you know, What do you bring to the digital table and how do you build on that? So that you're always a go to brand advocate for that agency. Old Phil knows how to review that or feel really like the video function of that device. We should get filled to record a video of it in low light, etcetera, etcetera, also going to kind of get into a few little bit bits of Jedi mind tricks. There is certain ways and means that you can go about stuff, too. Get a dialogue with a brand that might not be talking to you. I've actually squatted on a Twitter account before and then handed over free of charge to the brand when they got their social media team together a year or two later, and that entered into a really interesting dialogue about where I came from, what I was doing, what my content was. And I ended up doing a little campaign with this particular brand ways and means of starting a conversation online. We also want to get into the daily usage. You'd be surprised, but you're using APS on a daily basis is also the content or the context of a social strategy from some of these brands. They just might not know what to talk about. And it just might be that you're using slack in a different way, or you may be using video in a different way. That's kind of like a very big section. I hope you get a lot out of this. Drop me a message. Any feedback? If you need me to go over certain sections, I could do that, too. 16. 3.2 - what do you love and why?: Who do you love and why? Who do you live in? Why? I mean, I think this is an obvious thing. Why? Why? Why? No. I like this particular set of glasses by Calvin Klein over another. Why dough? I like using a pocket callin excess camera over. I know. Say you're Panasonic or a Sony. You know, what are the differences? What are the reasons why you love one thing over another? I think being a brand Africa, you really need to find out why you love the things that you love. Is it because off the build quality is it because of the legacies? Because somebody told you about it is because it got a really good review online that the cameras better in another camera. What about you Using? Get yourself. Can you get on with one camera over another camera? Do you like driving a certain style of car because of the way it looks because of its performance? Because of its pricing point, you know, we have so many different variables why people love something, and that is one of the jobs of a brand on a strategy onda social media team. And that's where you come into it is a brand advocate who loves certain things about a brand in a different way. It might be that your brand of like myself, who loves the bill quality, the bill quality is important to me because so much of a story that you can bring out about a product from Bill quality. Why did they spend the extra money on a certain little bit? Why did they manufacture that themselves? Was it that they couldn't find a part that was reliable enough? You know, there's a whole amount of different reasons why people put the extra work in, and it really serves well in the whole social media story of a brand in a product when people do the extra mile when they put that extra effort into doing it, I also put companies that have the whole package so support product vision. It's all very well having the product but having the support behind the product to be able to amplify its bill, to talk back to brand advocates and say, Hey, I understand what you mean. I think that's a really good strong point, or we need to fix that. We need to get on top of that. We think this version, the pro version, is better for because of ex wives debt. That's for me. When a company starts to grab my attention, it's not always just about a product. Sometimes it's about the support crew as well. Vision vision is important for a product life cycle. It's all very well bringing out Tesler, bringing out a version of Ah, Electric call. It does 260 miles, but it cost $100,000. Not everybody's got $100,000 nobody's going to buy an electric car that there's 260 miles for that kind of pricing point. So what do they have to do? They have to look at where the market wants to go. So they bring out another product two years later and three years later and every time the price comes down. But the legacy the story of when they invented it, how they invented the battery process, you know, the process of a new image that just jumped into my mind is when Tesla had the system where you could get the batteries drop down and another set of batteries and you drive off as a brand advocate, You've got to really dig deep into the reasons, your behavioral reasons, why you and other people buy one product over another about understanding behaviors. Brand advocacy for me is about understanding the behavior of the company that has a product . They may have a tent. It might be the best tent in the world, but I need data. I need information. Why would I buy that 10 over another tent? And it's often their website, which is the first port of call for me when I'm looking at different brands that I wanna either work with or I want to buy that product or a cart for their products or they've just come online and it's and it's a better thing than I've already got. I really go into detail as to why they've gone down that process. Why have they built that? What did it make it better, you know, has it create value in the world and as a brand Africa. That's where you've got a slot in. You've got to be able to communicate to your group of people that follow you for different reasons. For instance, my my following on Twitter is mainly technology technology based, so people are gonna want to know more data about can it shoot four K? What's it like in low light? What's the battery life like compared to somebody going well, it looks nice. So but there's different groups of people have different needs, and I think you've got to find that as a brand advocate, to find out what a brand loves what people love about the brand, and now you slot into it. 17. 3.3 - building online reputation takes times: building a reputation. This can take a long time. Do not think that you will go quickly. Put a review or a block post up or of a video on YouTube, and everybody's gonna flock to it. You really need toe iterated as you go along to make it more polished on the video to make it more about what people are looking for to take feedback from the comments and factor that into their pipeline. Their process. Remember from the previous section I was talking about before, during and after. So building a reputation give you an example of how I built my reputation for video live streaming. I remember being very passionate about it. You know, it kind of blew me away. Is one of those technology moments where I had a video streaming on a Web page and showing people Look, here's my camera. And here is on a Web page on watching people's eyes from wine companies that I was working temporary foreign attack to watching, you know, wine tasting programs like Gary V go from zero viewers to 100,000 viewers in life 6 to 12 months, building a reputation, doing something consistently iterating can take a long time. The way I did it was mainly through being in the right place, right time. Twitter was crucial for me to building up my network. Really? Early on, those 1st 7000 followers were following because they had an interest in How can I use this technology? What's it gonna use it for? How disruptive is this gonna be? You know, Is it reliable? Does it fall over? What? What hardware do I need? What stuff? I really don't need to learn a lot about it. And in in the early days, it was really difficult because the image was really choppy. The sound could be a bit horrible. It could drop out. The software can crash. You know, it wasn't reliable. It wasn't prime time. And that's often the case that you find being a brand Africa's. Well, is that your work with a brand on a product that will be software issues? There will be glitches there, maybe even production quality problems. So remember that when you're actually doing reviews that if you've got a pre release version before it goes final before all of the input from the brand advocates has gone into the company and said, You know, fix this button. This has a really weird kind of view, a purple haze on the picture. All of those things speed into the overall final version. Off a product building a reputation can come from different angles. It can come from you saying that is an issue and hopefully it's gonna be fixed. It can come from a reputation of being consistently putting out a message about this needs to be fixed that needs to be fixed. It can come from a reputation of doing it, consistently doing a live stream every week or once a week, or even blogging once a month about the new stuff that's on the market. So it might be a streaming Web host like Ustream or Twitch or another streaming host, the MAWR. You're doing about the niche that you've picked or that you'll get people looking into your stuff and you build a reputation from that. I built a reputation very early on from dabbling with that live video that instead of me looking for stuff on the Internet to do with that, a lot of people that I've met 456 years ago, are now sending me stuff or linking me or at me and say, Hey, feel, Have you seen this? Not, not necessarily to kind of sway me towards buying it all to look at it, but mainly from perspective that they know I will go and look at the Web page. Look at the features, have questions, have queries that they might not have thought about on that will then feed into their decision making. And I think that's the real power off a brand Africa is that when you built reputational, people will come and literally listen or subscribe to your stuff because they value your opinion. 18. 3.4 - reputation management thoughts: touch on reputation management. It's one thing that probably needs a course in its own regard. I've had to be on top of that in the last seven or eight years of doing various stuff on the Internet. You have to be aware where your social content is going, especially when you're working with the brand, because that brand is empowering you to have a conversation about it on the relationship between the two is very important that as public and we do get into compliance and various other things in this course reputation. Management for May is, you know, being aware in the public eye that you're putting content out. You're putting opinions out about a brand, and that's going to drive pushback on a majority of cases from other people saying Yes, but this or I agree with you or I disagree with you and how that influence your decision. How you reply to that is it can influence your relationship with your brand, the people that you're working with. So you've always got to be aware that you're in the public eye having that conversation, you're being watched by the advocates, other advocates by other brands on Also, other brands who are trying to compete against the brand you're working with are gonna probably use that against him. So, like literally make sure that you're on top of dialogue in terms of what somebody else might be thinking about your opinion. Don't just always put it out there. And I hope that the brand will get behind you and support you because they might be very delicate on a certain thing or legal might have only give permission about a certain conversation topic. I put that in my notes. If a small community make sure the message has been passed by legal team of responses, I know that McDonald's has probably about 10 or 15 people in its team for using for Twitter , and they have a legal manual like that. So if somebody complains about a burger at three o'clock in the morning on, they can't get to a chief executive, somebody higher up to formulate a reply that they can go through this legal book and make sure that they've got a reply, a standard reply that they can use without inciting MAWR, you know, hates and push back and people just creating negative social media rather than the positive , uplifting stuff that most brands want. Most important thing I will say about reputation management. Like I said, our money touching very quickly. If you've got to be able to respond quickly to anything like that, damage limitation should be done in minutes rather than hours. Leaving something open for hours on end days on end just makes you look completely unprofessional. Un prepared people will start to both on two different bits like that. Be enough to really reactor something in real time or as near as dammit Israel. Time takes this thing out of something. So reputation management for me. If you put out a really slanderous review about a product and it might be even a product that you use from a previous brand or for a brand that you want to work with and you you're just trying to use it as leverage to get a conversation started. Be very, very careful about what you put in that video. It doesn't want to be slanderous. It kind of wants to be kind of tongue in cheek. Be careful about the way that the word is that you used to get the message across 19. 3.5 - sharing with social media teams: I hope you're making notes as I'm going along, because really what you need to be doing is listening to these posts grabbing at the crucial bits. Write it down in your notebook, kind of aligning the products and reviews and blogging video stuff that you're going to recall companies that you're gonna approach holding a strategy as we go along. As we talk through this whole course of how you could be a brand Africa that fits with your life, you might only have so many hours a week you might have only some opinions about certain products for might be music. It might be hard wearing my because whatever it may be, all of this conversation I'm having with you is to formulate your own ideas. So Social media teams let me talk about context with social media teams. I found that most of mine, most powerful conversations or when I start to have a dialogue with the Social Media team on event or a conference, I don't if you've seen this before, but you'd be a conference, and there's loads of speakers on and in the hallways of social media teams or people who were there front of house telling people about a product or service might be an analytics engine. I've had the most really interesting conversations when I've dug really deep with those social media teams in terms of what their strategy, their campaigns are you you'll find that a lot of people are there just because they got a cheap Pasig Archie bench to put out the front in the hope that they'll get some walk by traffic, see the product or have seen the name of the logo or seen him on social media and maybe interesting having a product demo a review, so they'll get some bolster. Some like input from people that way. But I also find that social media teams are really on point in terms of what the strategy is going to be for the next six months or next. 12 months I found at South by Southwest in Austin, Texas, going out late at night and going to certain bars and drinking with certain people. People will literally unload their whole 12 months strategy of what they're doing with that product, how it's going to splinter on how they're gonna pivot to different things, and it's really useful as a brand advocate to be around that information because you can adopt some of that strategy in terms of what content you put out so that that Social media team that's doing the promotion on that strategy will be like, Oh, these guys are completely in alignment with us. We should get them on board. We should hide them. We should give them a return. Being ahead of the curve on this stuff, literally getting in touch with that brand and saying Hey guys, I've done video and some audio doesn't blow post about these these three areas and I could do this four year. Every month I'll delivery 45 videos and this is the amount of money. This is a retainer. I'm looking for having those conversations at a certain events, adding that stuff package up recorded really quickly, even put upon to a free course that they can see the way you were doing that in a timely manner. I guarantee you that sharing that contents without social media T will make you mawr likely to be picked for a job or a campaign when it comes up 20. 3.6 - your social capital for a brand: What kind of social capital do you bring to the table? In terms of an advocacy, you might find a retainer with a brand particular brand that they like, what you do. But how do you maintain that? How do you have a long term advocacy relationship with a brand or a digital agency that extends past Just the job? What social capital from your content that you're making your videos, your output, your block? Post your videos, your pictures, everything. What is it that social capital that you bring that unique advocates that have a global reach of 10,000,020 million people, 10% 15% rate of be enough to see that the eyeballs actually looking at that stuff at that time be on Facebook or periscope will blabber wherever it may be. Constantly. Gotta bring your a game. And I found that really difficult in the final years and my brand advocacy work because couldn't upgrade my equipment fast enough to to move with the Times. CVS are pretty much dead, right paper CV, but maybe five or 600 people apply for that same job, and that person has to go through it. The hatred departments to go through. All those people will track the ones that are no good. The ones that are good look up blinks, make sure that they've got certificates, good people's testimonials, all of that stuff. That's the same for a brand advocate. So you need to be thinking about also at the same time, is building all this stuff out? Building yourself a real time digital media CV that you can quickly send to companies that you want to work is a brand advocate. You could be literally on the ground for what one company that paid for a ticket for you to go conference taking a flight, Whatever it may be, Make sure other people know that that that's happened, that you gotta compliance somewhere. Any website that you've done that you'll find other people might approach and say, Hey, that's all your tweets and I see you're following, and I like what you're saying. And I like your work. Any chance that you want to work with us having this document having this link straight away that you can give to somebody scrappy business cards, change it to a media CV car? Here's my stuff. This is what I'm doing. This is my social capital. This is my reach rans and digital agencies want to see that stuff off the bat and they want to see it growing. They want to see that you're actually getting more people follow you in the community, Put down what you've achieved on what your part was when you did that again. It's like a normal CV. I worked at a company. I did X y Z But a lot of these digital agencies are gonna want to know what is your particular skill is. So you might be really good interviewer. You might be a podcaster. It might be that you really good at writing tweets. Or it might be just that you're really good at, like capturing scenes in a video or doing that sort of face to face one on one video shot. The more content that they have to go on, the more they can make an informed decision about hiring you as a brand Africa to make sure that your social capital is completely on point and you've got it available. A drop of hat put it somewhere in the cloud in your bio, but it is a pin link on your twitter, but make sure you have it accessible so somebody and get to it quickly. 21. 3.7 - jedi mind tricks: nearly deleted this section because I thought that Jedi mind tricks was a little bit kind of weird to explain to people. But I've even got, like, a backdrop that looks makes it look a little bit like tattle. You, if you don't know what I'm on about, kind of need to be a little bit of a Star Wars fan to understand that General in mind tricks do little hacks that you conduce that help you get those conversations started with the brand kind of almost being a little bit sassy with the way that you get things happening. So I would on my list I've got about doing a company audit. So find out if they are registered everywhere I found when I first started doing my brand advocacy work that I was really into a company like Think of his Cradle Point was the first company that I got into that did mobile routers, and I did a search for cradle point and found that they didn't have Twitter registered. So I registered Cradle point on I put in the bio. I'm sitting here domain squatting, social media profile, squatting. If that that's the name of it on when you're ready for using this Twitter account, I will gladly give you this account and the password and everything on about year later, the Social Media team got in touch and said, Hey, I've noticed that you got Cradle Point Twitter account registered. Can we have it, please? And I said, Yeah, as long as we can open a dialogue, I'm a brand advocate. This is what I do. I'm looking to get some various funds together or some work in, and they ended up sending me 10 modems. PHS three hundreds. I think they were for a homeless project, which I gave away another mind tricks. Jinnai mind trick that you can use is create a video or create an audio podcast about the 10 things that you would like to see in the product that a company has. Maybe that you've got an iPhone. Maybe it's got that. You've got this cannon excess, but the battery is not very good on it. All the lens is not particularly good on it. All. The image Diaby stabilization isn't very good. Do a 10 things or even 5 10 25 things. If you got many things to say about it and make sure that they get to see it literally send them, tweet them a link to it. Touch a nice picture, too. It make a picture of Canada dot com. We get into that later on. In this course, things like that can really start and open a dialogue with social media. Teams remember that they're getting so many tweets per day from advocates. People interested. Lots of commentary all day long, hundreds and hundreds, sometimes thousands of tweets asking him a variety of questions. You've got to stand out. You've got a show that you put the work in the thought into it. And also, do you have something very socially unique about you that is worth following up on? I found that once you've done something very unique, like registered or social profile, squatted like I was saying a minute ago that that kind of resonates in good ways most of time. But sometimes it could be, you know this is ours. Give it us. Why have you squat it? Squatted it, so make sure you bring your a game with your social profile social capital. That's the vibe just mentioned in previous lectures maybe also launched a regular show. You know, 30 62nd pieces about a company and why you love what they do. They can use that as content in their Twitter feed. They may just go ahead and watch it for 30 seconds of retweeted. That may get in touch after you don't 10 of those and said OK, why you doing this? What you want? You know, it's very disruptive. I call it Jedi Mind Tricks because it's kind of, you know, these are the brand advocates that you're looking for is just being smart with opening that dialogue. People are busy, people don't have a lot of time. How do you get to the front of the queue and say, Pick me? These are a few of those little general mind tricks that you can use 22. 3.8 - ethics and sustainability: This might be a delicate topic for people to get into regarding ethics of a company in their products and sustainability of the company's products, because sometimes they can be completely opposite ends of the spectrum's with social media teams. Or comes teams in both areas being concerned about the ethical dilemma, what they put out into society and then the other end of the scale is how sustainable those things are made or the sustainability footprint of that company in terms of the way they do things where they get things built now, are they having things mass produced? Are they using certain chemicals in the process? If you're trying to launch a product that's being seen by 100,000 people or owned by 100,000 people, maybe a Kickstarter, for instance, easier things that you need to consider because at some point those questions are going to come back to you via social media. I love the idea that something is ethically sounds and ethically sustainable, but also doesn't leave behind damage on the environment. It helps. It doesn't hinder. It provides a solution to something that needed a solution, rather than there's just something to be built. A really well built product has its own story straight away. You don't have to create and craft and come up with a strategy for a story. There's a reason why that designer, that maker, the people, the engineers that got into it, why they selected a process over another process and that for a brand Avoca is gold. Why does one company spend time handcrafting hand making something, putting so much time and effort, love and energy, and focus into something compared to just putting it on her printer on laser cutting? It brings up massive dialogue for me between the value of something creation of something on why something is more expensive when it's handmade, competitive mass produced and the benefits and the distractions from both the quite kind of interesting to me in terms of value having a conversation in the 21st century about values . I also find that the companies who have done that effort are very forward thinking in terms of their creativity, because they look at the mine. Ooh, should the small details of why they're company works, why that product works? Who wants their product and literally on top of their target market before they even put it out there. They might have already owned an existing product that failed or fell apart and thought we could build this. I can make this. I can make this so much better. And that's where the iteration legacy cycle comes in. Take Coca Cola and Coke. The differences between their can design and last 20 years, Coke has been continually the same. Where's Pepsi's tried to change it year after year after year? The legacy in the evolvement off the Coca Cola symbol. If you take a can of Coke anywhere in the world, people know about Coca Cola. They know about that symbol. Even if you remove the work of calling, people would know that symbol because it's been around for so long cannot be around a brand that is so professional covering all those bases and no hope. Your game always hang around with brands brand advocates, social media, teams that are working on the good stuff, the positive, uplifting, ethically correct, sustainable stuff? Or do you want to just work with a mass produced company that is just trying to eat away at some of the baseline competition in terms of value, bringing a value product. Allah is gonna fail. That does a mediocre job, not something that I really want to be a brand advocate for. And it doesn't do very well for my legacy, in terms of accepting that poor quality products are acceptable in a diminishing resources world that we live in. This isn't just picking companies that are doing the right thing. It also injects it, doing the right thing in terms. Being a brand. Africa put in the extra work legwork into reviewing that product, properly finding out where things could be improved. Finding out from people who might not be a customer of that product on would never be because off it's not sustainable. There is so many different disrupt herbal marketplaces that products and brands can go into these days, so we just need to explore that. I think brand advocates can have a two way street with the brand with that 23. 3.9 - your daily usage is a social media teams content: How's it going? Are you getting through this section pretty good? I know there's a lot of information in here. Last part of this section, your daily output can be some other social media teams, daily content or context in terms of how they drive their campaigns forward made a few little notes about reach What tends to happen with social media teams when they get to a certain size, they use a content management system for all the support messages, one of them is called zendesk, and especially if you're like a mobile phone company, E or maybe Vodafone free, they have a system that that waits, as in the social capital weight of your account. Do you have, like 10,000 followers of 100,000 followers on your messages will get pushed to the top off that list. If there's somebody who's only got 23 followers and they're complaining about the reception in certain area, probably gonna take them longer to get reply back from a social media team there. If you're putting content out was a brand advocate and it's good quality stuff, and it's feeding into their strategy. Will their campaign. They're more likely to interact with. You know what with you maybe follow you to the emu and say, Hey, what this is about where you're going to do something else. Or maybe you want to review our next product, or are you interested in Do you want a demo? I stuff. You want to play with these? We've got some new headphones we would love a block of, you know, follow their block. See what they're doing. See what they're gonna be doing into each time Ever gonna have a launch. Maybe this certain things that you're excited about in a new product. I saw a new tracking device today. The version two of it. And I wouldn't normally have a tracking device because I have no no need to watch my health and various things like that. I like it, but I'm not spending £100 just the monitoring, but I'd love to demo once. The only reason why I would buy their second version is because asked some features in it that would be really useful for May, which is nothing to do with the tracking. It's because their devices on your risk and you can press the button and it's linked to your phone by Bluetooth four. So it's low energy, that battery, and that device can last six months, and I've noticed that Version two of the software you can take photos do self. Its various different dim lights. Things like that that's useful to me because of that is a multi functional device. It's not just like a watch that tells the time it could be something that other people would have never really thought about. They're looking for a device to be able to remote control their camera to take a picture, but at the same time, would they really go out and buy a little device to do that for one function? Having something come up, you know, combined together might push a completely different audience that that brand that product never expected to get cause of those additional features. So sometimes blogging ahead of time and finding that stuff can be somebody else's daily content. Know what you do with their products and potentially open new audience up of new customers . Let's be honest. Most brands you employ Social Media Team. That's the reason why there, there, there, there to amplify the product open a dialogue out to respond to support messages, to take on board features, issues problems but also make money. Get those videos out there about their daily content. Think about like the areas that other people are not talking about, the conversations that you have when you're out with other friends. That what they bring up the questions that they have about the device. Oftentimes the first or second question that somebody has about devices a really poignant one. So make sure you got, you know, pad a pen and write that down and do a video blogged about it, stick it on YouTube, tweeted at the team and see what reaction to yet. 24. 4.1 - what you will find in this section: in this section. I want to kind of talk about digital agencies. I've been really lucky to work with an agency in London Morning, New York Over the period of time, I was doing my brand advocacy work. I want to give you some tips about working with those agencies the majority of the time. For May, it was about managing the assets that I collected. When you're busy out there on the ground events at conferences to doing a lot of Paris scoping, you do a lot of twittering you doing a lot of Facebook, taking a lot of instagramming images. You're doing a lot of audio recording these airpower tips really to managing your content. So in this section there's gonna be a section about compliance having compliance to the brand in your community, letting them know that when you're doing reviews, when you're on the ground being paid for that really ideal that you tell people that you're being paid, being compliant is useful to stop a lot of the hater comments that people said, Yeah, but you're bound to say that because you got paid for them. You can sort of head that off in the past by making sure everybody knows from day One way you're at that. You've been paid to be there, and obviously you don't have to reinforce it in terms of your opinions are your own. It's not necessarily the brands on. This goes back to my previous section about ethics and sustainability. Really? Do you want to sustain yourself? Was a brand advocate or is it just a one off thing that you're gonna do with this brand? Personally, I would like to be known for what I stand by it. So being compliant from the get go is on the Highland list For me, another thing that you need to consider is the pipeline, the pipeline of stuff that you're putting out that goes to the agency so they can use it, put into their editorial to put out on their block to fire out by their social media. Another way, I go about this, I kind of playlist that process in different sites. I kind of then by the hour by the day by quarter day, work out how much content I'm gonna make my audio, how much I'm going to do by video and that kind of makes it easier to track and also feed that back to the editorial team. Also gonna remember how your content is gonna be used. You know what is the face of the brunt? What is the brunt trying to get out of that event? Is it that they're just pushing a new product? Is it that they're trying to build that community? Does the community have questions about certain product? Are you covering those questions when you do your interviewing? It's always good to kind of have a two way interaction between you and the audience, the digital audience taking part, what we're gonna be looking at, making the most of spending time in a media making group, often times when you get to a conference or an event. There's other brand advocates from other brands. They're doing similar things, and sometimes it's just good. If you can't find somebody use particularly good, you know, speaking about a brand or telling you about what they like about it. Sometimes these brand Africans live the culture, so sometimes you can find a green room or a press room, where you can get an interview with another advocate who's just as passionate about the product because they love it there. A fan remember from my previous sections on asking to do an interview with them. So sometimes you confine that half on hour or an hour while charging your laptop or your devices could be hugely valuable to getting some extra content out of the little small media making team sat around the table as they're trying. Get all that content and editorial back to the team. Think it's also important, and I put it in there about setting deadlines to get in some feedback. You don't want to spend all day working on stuff for people to say. Yeah, OK, but it's not anything we can really use. Good to probably check in quarterly or half halfway through today, and I'll be getting into that as well. Also gonna be looking at whist here, which is a great service out of Cambridge Boston. They have, AH, site where you can upload video, too. It's like the enterprise class version of doing video similar to YouTube. But the best thing about this is that you can create a temporary Klein area, upload your content there, the video role content and grab it edited, do stuff with it, maybe leave comments on it. So this was good. But can you ask this question? This really works when you got really good connection. But we'll get into that into the course. Let's crack on with the course. 25. 4.2 - maintain a legacy online presence: one power tip I can give you about being a brand advocate that I never really did that well , it's maintaining and keeping together a show reel of the stuff you're doing. It's all very well having links to Twitter and Instagram and blab on all these different services where you're there on the ground at the event at the conference, you're making lots of Instagram's and lots of blabs and lots of sound clouds. And all this stuff then, as a digital agency is a brand is you can't expect them to pick through it and pick their best bits. So I recommend for legacy for you and for the brand or potential brands that you want a work with deep in a YouTube playlist off like a show reel of the things that you went through. The event that you did can even take the audio from the soundcloud. Put some pictures that you took on the on the day layer some bits of that off. You don't have the time. One of the things I would suggest is to outsource it. Some fantastic services out there, like five dot com people per hour dot com, find yourself an editor, somebody that you can work with You can even be on the ground at the event with all the links to different channels telling somebody remotely. Here's all my stuff. This is where it's gonna go his my pictures, his my audio is my video. Put it all on Dropbox and then just pay them toe edit together a show reel of the best bits . You can highlight the best bits, or you can get them to have a stabbing it gradually, over time, as you work with an editor will try and find, you know, a particular vibe. Particular things style that you like, especially if they have the strategy as what they're trying to get out of the event. What the brand is trying to get from the event in terms. Pulling all these advocates together kind of a Q and A. The construction of a product or how to make the product better. What would be the perfect product? So you can imagine that an editor can go in and grab certain bits, little statements. He bits testimonials of things that people said, and it will serve you really well to have this kind of stuff because at the end, off your project you can send that and say, Hey, I've mashes together Here's a playlist had begun Mommy pulling these things together because most of the content that you do make that the brand will use you might never, ever get to see. The problem with that is that you can't say to the next potential client that you brand Africa will get a retainer forces while I worked on playlists are pretty cool, pretty important pulling together when you can. But don't leave it too long because you you kind of miss the vibe of off the event or get somebody outsource it to do for you. 26. 4.3 - expect your content to be edited: when the edited version by the distal agency put on the website on the brand. It will be a completely different thing than you were asked to do. I found on many occasions that making pictures and video and doing audio certain interviews get used. Certain keywords get used to and pictures Mike. Part of it may get used for a block post or it might be cropped, so I don't get, like, overprotective about it. At the end of the day they paid you to be. There is an advocate to use your network to usual reach, toe amplify fact that you are at this event that probably got into the 20 or 30 advocates. They're doing the same thing. If you add that up, you can imagine that there's quite a reach of people that they're reaching with the different content. And then they're all they're doing is curating it. They're literally taking the conversation. You're doing the narration between you and the people that you interact with now, just cherry picking the good bits. I don't get too precious about it. Just enjoy it. Fact that the picture is huge in itself. The fact that you've got a ticket or not flown there or you got You know, you've got a meal for free and you should be like, super stoked about that. Try and think of it from the viewer's perspective as well. What would be a good sound bite if you watch TV? Quite a lot. If you watch any of the TV interview, is there anybody who's doing sort of a one on one show kind of prompt, the other person to say certain things? I'm not saying you should be telling people what to say, but if there's certain things about the brand that you think is awesome and you know it to be true, then kind of getting that from somebody else to validate. It's kind of really nice conversational piece when there's something really conversational happening. You kind of watching more, you more engrossed by it, enjoy the moment. Live in the moment. To say about that, really, is that Don't don't get over the top precious about this stuff, you mate. 27. 4.4 - get feedback regularly: crucial to make sure you set some deadlines to give you an example of how brand advocacy would for me, we would be asked a topic every month on we would be estimate 45 videos off two minutes, three minutes in length of a video, and it will be on those topics. So, for instance, it would be how to use social media for small business. And so I would I would record in four or five different locations, and I would have a topic of one of Syria's of bullet Point topics, and they would have a have a breakdown, maybe two paragraphs of what we should be touching on in terms of what tools should be used by small business, how they get started, where they should look at what time you should spend on it. What we did is we would submit those early, but they would get reviewed and they would cherry pick and say, This one's good. This was all right. Not really sure about that. You have to submit five videos because out of all the advocates taking part think that eight advocates taking ball is obviously about 35 40 videos. They can look at all the 40 videos and say, this is kind of cool. This kind of call this Scotsman important bits in it can write a block post about ALS. The things that they think are important in all of that stuff. Also remember, it's a particular client that they're working with. So in this one, it was about so domain name extension. So they had to write something very specific for that audience of people who are buying domain names. For the first time, somebody was gonna put a website open. Where would they put it? They're gonna put video on its whereabouts, what they hosted. So there's a certain amount of information and sites at that potential customers looking for get feedback very quickly on those videos because you can record for five videos, send them up and then get no feedback whatsoever and you completely off base. He completely missed it on a number of occasions. When I submitted videos, I felt that I was just completely in the dark with it, and I didn't know what I was really submitting. Did they want video tours? Did they want blogging tools? You know, there was not enough information in the specifications that I got back from the Brandl, the agency. So you kind of got some. Do it like a first draft kind of thing. Put it up somewhere, Let them look at it, let them review it. As for some feedback, do you want me to change it? Is this particular what you're looking for, or should I go into more debt and try and do it before the end of the month? Because if you're doing like a monthly project, I guarantee you 44 weeks could move pretty quick. And if you're working on other stuff, even five videos at three minutes in length, end up taking half a day or a day if you just can't nail it or if you're trying to get stuff in there or if you just not in a particularly good mood or you compete is not working on your Internets bad, it consume catch up on you 28. 4.5 - introducing wistia client features: previous lecturer. I was talking about getting approval, getting feedback approval from the brand or the agency about the videos that you're working on. Most of the strategies for a brand Africa is that they want content, especially nowadays for YouTubers, their particular brands that approach different video bloggers and say, Hey, we got this new stuff. You can't talk about it as such maybe link or a quick review except etcetera. There is other brands that are very specific, and they know exactly what they want, and they want you to work on a kind of strategy guide to that. I use a different site for hosting my videos. I don't put them on YouTube and SOF on, share them unlisted or make them private. He's a great service called Wizz. Dear mr dot com. They have a free package for X amount of videos, and even their pro packages are really quite reasonable. I'm gonna give you a quick walk around. I'm not gonna go too much in depth in this because it's not like a hitching kind of advocacy thing for Christie. I just want to show you some incredible features that you can get very easily and share these with your client should show your working show your drafts, but also really clever in bed techniques, stuff that you can't get on YouTube in. On the places I've created. A group here, Twitter and instagram video adverts. It could well be your brand or Africa advocacy that you're working with and put them into different groups. Each of these different sections. I've got one for the fundraising advocacy, different content in there and tells you how many plays that got there. Let me just jump into this one. And I'm gonna go through some of the features that each of those videos conduce. So this is a little advocate video on in this advocate video. We kind of just asking people about, given some money towards our fundraising effort. But each one of these comes with a bunch of customization. All features on some of the features are really want a remark to you is the timeline actions. You can do a variety of different things here. You can kind of put an annotation in. You can put an annotation actually into the phone. You can see over here you can even put things like a call to action at the end off a video . So, for instance, this one you can also help free. They click on the link. At the end of that video, you can also put a little smart rewatch button. You can even put things in like a turn style. So at the beginning, you can say Enter your email address to view this video, and this is a really good way off collecting and email address before somebody actually comes into a video so you can create kind of suspense with, like, faux mo ther of missing out in terms of they have to put their email address in before that place. So I really, really like this from a client perspective for a brand perspective sort of agencies that want to work with you, maybe to show real you could totally use their email address thing. They're very, very but powerful system. I've really only just touched on it very lightly is a bunch of stuff in here in terms of video. As CEO, they get a link like this for the download, you can just create a folder, share it with staff members. They go and they look at it. And the wonderful thing about this as well. If we look at the stats, this is a little bit, a little bit easier to play than it is on YouTube. You can see here how long they actually watched it for before they started to drop off. So you get a rough idea of how many. I'm somebody rewatched the video. How many times they stopped watching the video if they went back to replay. And some of these down the bottom here give you an idea off the different people, the different regions where they came from, got somebody playing here from New York and how far along they played it for Most people have paid into 100%. Somebody paid till 30 to 36% and then switched off. And then somebody here got like halfway before they start watching it as well. So that would probably mean that I could do this advert in 30 seconds rather than 60 seconds. And you probably get four or five people. Look at that video and you can go through the stats and get riff idea that people are turning off after a certain stage. It's a really nice way of working out without actually asking the client. Should I go and should I go and fix this X, Y and Z, you can look at the stats and see just from that that you need to shorten the video so really powerful tool. I suggest you go have a look at whist ee dot com. 29. 5.1 - what you will learn in this section: How you doing? Hey, going on so far, I know it's a lot to take in to go back and placing that content again to make sure it really goes in any questions, Do fire them over. To me, this section is quite big, so you're probably gonna want to take a bit more time out for this one because each one of these Web APs or applications probably go into a lot more detail. So you really need a good amount of time to make them sink in. So I never look at Web tools for the job so offline tools, online tools and tools in the cloud. So instead of having to check your computer around with, you got stuff that you can use on the way I'm gonna help you become the power user helping you with your digital kung fu. So what's in this section? Cloud tools, white, how and backups majority of the stuff I use now is in the cloud. I don't use a lot of local machine based APs, and the reason for that is that I want complete true portability. I will avail to pick up a laptop from somewhere or computer somewhere, log into my cloud. APS download some of the files. You can download a lot of the sinking tools very quickly. Couple of 100 men and then, boom. You've got access to all of your components that you need, and you don't necessarily need it to travel with hard way. Don't need to travel with a laptop. Also gonna get into comes for teams using the wonderful slack. If you don't know slack slack dot com Go never check out that both for Post Koran. I'm gonna talk about tools like Buffer and Post com, which allow you to schedule and automate a lot of your regular tweets. I'm not talking about spamming here. Goes out a couple of times a week, maybe once every couple of days or once a month about specific things, maybe a newsletter or maybe something to do with this special offer or or something coming up competition wise whatsoever. Look at Web video tools to make schedule ahead of time videos. There's some great Web platforms out there which allow you to make content in the cloud, and then you can just export it and sink it to different destinations. What's it gonna have quick look at bit torrent sink, which is kind of an unusual wanted took in. A lot of people have been using this now for moving video back to moderators like a moderating team and the best thing about bit torrent technologies. Very robust. Our work across really high speed connections and loads be connections. Gonna jump into trail. Oh, you can schedule people toe work on certain events you can assets in their articles. In there, you can schedule things onto a different list. The move lists around during members upon the different groups. It's amazing. It's fantastic for working together with a group and scheduling stuff. And in conjunction with Slack, you could get reports inside of Slack from Trailer, which is really good. Also capturing the moment live with live streaming tools will jump into that, making graphics with the Web before, during and after. Instagram is great for traveling with your audience. All use Instagram in a in a fun way in terms of geo location. Also haiku deck for for just you visual reminders, folks on goals. Instead of just doing presentations, you conduce the food so maybe you don't have a blogged Maybe you want to be able to curate some of this still that you're shooting on the ghost videos and pictures and some texts and great APS out there. One of them is called Storehouse and then the other things like, Rev. Recorder, which enables you to do audio recordings on the go, but then also get transcripts done from the audio in the cloud. You get the file back and upload that as subtitles to YouTube, etcetera, etcetera. Going to get into all of that. So expect more from this section because it's gonna be ever expanding because the mortal sets that I add to this, the more that you're gonna find out. Anyway, let's get on hope you enjoy this section. 30. 5.2 - going cloud: going cloud tools. Why would we need to put stuff in the cloud? Why is my computer or good enough with my backup drive? Why can't I just use that? Why don't have to go and use cloud tools? Why do I have to have Internet access to get on the cloud tools? You know, our Internet connections of slow Internet is not everywhere. It's not. You pick us, you can't just get on the Internet and it just works. There is now fast forward. WiFi is pretty much everywhere. We have these smartphones. Supercomputers in our pocket on the storage on those devices is still quite small compared to the photos were taking. Videos were attacking the storage of music I was storing on our devices. Cloud is absolutely the natural way to go. How many people have bought a hard drive for your computer for only to go wrong a year or two years later and you lose all that data on your drive because you haven't got a backup schedule in place or your Internet at home is too slow to be able to back up that one or two or three gigs of data that using the iPhone and the iPad over the last three or four years, the ability for that to back up in the clouds in the background, so I don't have to think about it. It's been huge for me, just from the photo sharing part of it. It made me look into cloud services more. And the reason why I'm suggesting today for everybody to try and start getting all of their stuff into the cloud is a number of reasons. One. You're not tied to your machine. And if that breaks and breaks down, you don't have a backup. You don't have that stress. You can literally travel to the other side of world without laptop. Jump onto a computer and a cyber cafe. Put your VPN on, download your documents. Install keynotes. Might have Kenya already on the machine, log into your iCloud grubby documents and work on them. I mean, that's so liberating. To be able to not have to carry super heavy hard way, you could have just your iPad, your iPhone making content on that, even mash it together on that and then pick it up on the main machine when you get back. Super Super cool to be able to do that. The other thing about the cloud is that it's enterprise quality difference between us is a consumer and the enterprises that they normally have three levels of backup. So you're put something on the cloud. It won't just be in one location. It will be duplicated in three of the different locations that one location goes down for. Any reason that hard drive gets corrupt, that place burns down. They'll still have your data replicated somewhere in the world. All those cloud hosted sites, which are basically big server farms with your computer multiplied by 20,000 super connected by high speed incidents. Since you upload your content in the cloud, it distributes it to three or four different places, and so you have a backup. You get the dependability of that enterprise class solutions, but more so the cloud just makes things so much easier to share and distribute and contribute towards. Used to be that you have to send emails back and forth between people and somebody got missed out on somebody had the assets, whereas now we have this wonderful world of things like Dropbox and Google Drive and all these other sites where we cannot blow content, work on it at the same time and show it to other people. So if you're not touch the cloud yet your bit scared about it, do a little bit of research about. If you want me to answer any questions about it, get in touch. I would heartily suggest that you really looked through this list that I've done in this section off Web Cloud software and have a double haven't played with it. You'll find that it's really liberating to able to work from anywhere that has an Internet connection. 31. 5.3 - slack introduction: my guys, so I want to show you a really powerful tool that I use all the time. Now, every single day. It is my go to place where I do all my comes all my text or my links up with a different group or my advocate stuff for my working with clients on. It's an application called Slack. If you remember the days of Internet Relay Chat IRC. It's very similar to being in an IRC chat room, but for the modern day. So you've got a very responsive application. This is an app. You can also run it from the website. These are all the integrations that you can do. But let's just quickly jumped back at the APP You can see what I've got here is I've got two different slack groups running. I got one of the top, which is Team Humble, which is our group got variety, different sort of channels and groups, and here's all our channels that we've got. So I've got one for a pre stuff that we're working on with that Birthdays. People's birthdays in there, things to do with blabs that we need, so assets that we need for blab. We also use this plugging called Giffey. Djilas is to put little gifts in there, which conical? We've got number things. Your location recipes, what I think here called creator feeds. So as somebody posts on different things, like Instagram, we set up I f t t t, which is like a bott, which then pulls in things from YouTube and other channels so we can keep up to date with other people in the chat. But I don't have to go to their I don't have to go to their site so don't have to go to the Instagram or Twitter. We could just feed it in anything to do with our trip sort of M o C. Trip or any random stuff that we've come across all fundraising or things we've found. So everything has a channel so you can pull things into it. This for advocates, in terms of making content, sharing content with the client in a private, secure manner, making sure that things don't get lost in email increases your productivity by literally about 40 50% because you no longer looking for e mails. The search is wonderful. You can search for stuff in the top Here, you can upload files. You can see this one here is it's sort of sharing a pdf. You can then comment on those files. Share them into another channel shadow. Different people also do diet messages like any any kind of chat. But if I want to jump in from one slack to another slack, I just have to press a button here. And I'm now into another slack, completely different, which is a charity that I'm working with incredibly powerful. If you're not using it, check it out. Yes, it does come with a cost, but I think it's absolutely worth it. Think is around five or $6 per person if you're using all of the admin features. But if you're only getting people into one channel, then I think it's free for that email. You can set up your domain name off your company and then give everybody on email address to the conduct in certain channels. You can't even prepare what channels those people joined when they get access. Incredibly powerful. I really recommend it just quickly going to show you some of the integrations you can integrate it with so many different things. Those things, like appear in which is video chat, weaken literally start a chat really quickly. It's just incredibly powerful. All of these little boxes and things that you bought into it giffey you could do gift Google drive Google calendars and I think, is what Theis enables you have. Everything in one place is that are being spread out with lots of multiple services. And I think a lot of people panic about this, especially people doing brand advocacies. How do I maintain that conversation? The way to maintain a conversation to pull all those things into one place and manage them for one place on this enables you to do that with a team of people as well, helping you as virtual P A's almost or virtual like helpers on the side, saying, Yeah, I could do that. I will work on that and then coming back in getting notifications, getting at messages to you that the documents been worked on its is amazing. It's been so good for us in terms of productivity, you can plug it into everything male chimps. So as soon as somebody fills a foreman, you could get it like tea. post into a channel reporting air crash. Reporting here for with Ray Gun RSS feeds sensibly post on the blogged, one of your your team post on the block somewhere that gets posted so you know that something's gone live. Instead of refreshing your RSS feed reader and missing out on something very, very powerful and worth every single dollar, I heartily recommend you go have a look at slack. If it's good enough, a NASA, it's good enough for us. And for brand advocates, it's an absolute wind. 32. 5.4 - automating properly: So I wanted to get in some really powerful tools that you can use for. Organize yourself in terms of posting videos and pictures and automated that release cycle so you can get on with what you need to get on with. The Brand advocate, which is collecting content, doing interviews, making connections, all of that usual stuff that you would do on the ground and a jump over to my Web browser. Now a little bit around Buffer. Also going to show you a thing called Pablo by Buffer. Also buffer for video and finally, I think, all post Cron. Here we are at Buffers Main page. I'm just gonna jump back into my content page instead of the contribution page. Jump into the Q. You'll see here. I'm also on the 23 day of trial here for the business trial because we're trialling it out for our team. Quickly jump to that section. His a team of five people we have here. Those people are connected to my accountant can add contributions to the account, so it's fairly straightforward in laid out on the left hand side. You've got your profiles on my Pinterest. I have a Facebook one here, Twitter, my linked in and also a Facebook page. Sorry, this is a Facebook page. This is my Facebook. You can connect a bunch more accounts. I concurrently add up to 25 more social accounts are more Twitter accounts Facebook, Mornington and they all appear on this left hand side. You can also get This is an app for iPhone Android Google. So along the top, you've got four different sections content analytics schedule settings will start with content First content. What you'll see here is these are the things that I've got lined up toe automatically go out now people on the fence in terms of automating stuff, and I get it. Nobody wants something that's completely spamming, but I kind of need to keep up with people while I'm building my courses out while I'm trying to raise funds for fundraising. One trying to organize all that stuff. I need really to be held in the social media as well. And so what I will be doing is I've been sending out messages most of time to tell people about the fundraising. What I've got in here is different. Different things that go out on different days. So today, tomorrow, the day after I've got a graphic here for a jump into this. If I click on edit, I can see that I can add up to form or images to. This is a link that goes out, and it links to that picture. Also, post that picture to Twitter. You'll also notice on each one of these you've got like a timer. This one says, 17 minutes past four. This one's 14 15. We click over to the schedule just quickly. The wonderful thing about buffers. You can automatically get it to post X amount of times per day, so I'm not too spamming here and kind of posting five times a day from a Q. Those things are scheduled so that they post once a day. I put those orders manually and put those in manually. But if I add anything to my queue, which are showing a minute, then it kind of gets it gets posted out so you can add things into your cue from different kind of applications. Quickly show you how to create one tweet. So here these are my social accounts, this one that's highlighted Elice message going to do is go to that account, but I can add it to my print dress in a certain board, and it's in my linked in and I can add a video photo. At this stage, I can add a source to that as well. Once you put something in, you see this putting highlights, you can add it to that cute share it next, share it straight away. We can schedule it for a day of time. If I go over to the contributions tab underneath content, you'll see no, no contributions waiting. But my team consent me thinks if they find things or they want to use my Twitter account on my linked in account my Facebook and it's relevant for others agree. Then they can send it across the here it pops up in the contributions field, and then I can add it into my que if I feel it's also very useful. Feature in the pro account is feeds so you can add in all your friends blog's. So here's some blog's I've added in really like levels that I owe also got, eat things, make stuff on life, hacking you can then what it does it grabs in all those posts, and you can add those things as well. So I had to tell what ways EADS deals with navigation at. I'll add that and you see pops up, puts the link in. I'm gonna put it on my Twitter account. I'm just gonna add it to the Q. And then what I have done that I can jump back into the QC. The numbers it's has rounded out the barbecue. And there you can see today at 12 16. So in a couple of hours tired that will go out onto my account. The good thing about this, you can so you have your feeds in there. You can just jump into here on the go on your iPhone. See what's interesting. Read it. So it might be that you add a feed or make a custom feed for an event or a conference that you're going to is a brand Africa. And gradually your releasing content around that kind of topic might even be the block from the conference that you go into as they're announcing speakers. It's good to be able to keep on top of that stuff for your mobile and send us the facts that could be retweeted by the conference, said that they know you're gonna be there and they follow you. Vice a verse is fairly straightforward social media stuff. So analytics subtle it. It's quite good it goes through and tell you how many Retweets likes mentions a potential of a couple of retweets here, like in a retweet. So you can literally look at that. I could look at my most popular so I could look at my most retweets. So this one went out to 15 k potential at a crate and untraceable message device. An old phone two clicks to retweet schedule. We've been over setting slink shortening. You could get the link shortened by your favorite link. Shorter. I use Bentley. I think you can also track all of this stuff in Google analytics. A very, very powerful way off. Scheduling and automating some of your mundane tasks is a brand Africa. It might be announcing that you're going to a conference on D. Kind of. What I do is I use another app, Web app called Camera, which I'm gonna get into the this group. But I'm a graphics in camber which I then go back and then put into buffer on all to make it that way. If you haven't got cover, if you don't know how to make graphics, you have got no graphic software for do this great little package called Pablo thinks free . And they give you a bunch of different pictures, a little thing here where you can sort of wide ideal for Facebook going and you can change the tech. And then you can either download your image or you can share that image, even share it straight into buffer. And then that kind of puts it in your queue so really easy to do. And you could do this all on. The other thing you should look at is buffer for video. I'm a bit disappointed that this doesn't upload to YouTube because it would be a complete solution for May. I just don't blow it to buffer and put it on my Twitter, my Facebook, my Pinterest, and in my YouTube. But what it does can upload a video. You can schedule that time and then you can actually get buffered to them, post it in different places. So on Facebook at 11 a.m. in the morning, maybe Pinterest that 8 p.m. At night and Twitter at 3 p.m. So really powerful stuff from before I upload the video, I think it's a gig in size each video that you're allowed to post and then you can just start uploading it and sharing it to their different platforms at different times. Very powerful feature. And lastly, I just want to quickly mention post crom Hashanah was using before actually usable for first and swap to post crime postcards. Got really nice. Feature is very similar to buffer pricings different. They have some different features from Buffer. I'd probably use one over the other. I kind of liked post crime. But then I had a few little billing issues going back to buffer for the time being, but definitely want to look at. You can add watermarks here images as well, which is kind of powerful. I don't think Buffett does that, and it's also a bulk upload. I don't think that book uploaded that I've seen with Buffer and the bulk upload is really good. If you've outsourced a lot of your brand advocacy work to a social media third party company getting them to do your tweet on your behalf as you're out there on the ground doing work. So yeah, check those out, guys. They're they're really powerful things. Buffer buffer dot com post crime dot com Pablo is buffered up. Com four slash p a b l O s pretty soon. 33. 5.5 - making videos with wideo: If you haven't got Kino or you haven't got any animation tours or laptop on you, you can literally look, log into a Web browser and make animated videos inside of this Web app. And I absolutely love. It's called Video and I'm gonna jump into it now. So this is radio make professional videos in minutes Online fascinators to use video is what your project needs. Start ups. Unless a year SME is teachers and students online marketing, I'm going to show you some of the assets that I made for an event that I went to ultimately logmein. I've got a great thing called Dash Lane. If you're not using Dash Lane hardly suggests that if you're getting slow down, looking for passwords and getting frustrated, Dash Lane is absolutely fantastic. For that. I'm gonna show you one of the ones that I did. We went to a conference where we did a live stream in a bloggers lounge. We had five or six different advocates from different countries that we worked with. What I wanted to do is to make sure that they got exposure from the event as well, so I kind of created a bunch of videos eventually got exported to a format that I can handle blow toe with thier and then through whist here I could socially share those on three buffer ultimate, the scheduling of those. So just to explain the process of that again as a brown Africa, how you do this is you get all the details together of each of the advocates are going, you would come into WHIO, you would create the video, then you would export the video. Then you would all blow that video toe whiskey or some video host like YouTube that you like to use. I like to use wished here because I could track per second, and it's just a lot slicker and nicer to share via Twitter. Then I would put it into Buffalo. I would link the whiskey video there, the actual show social code that I get from which thier into my tweet, which then shows in line on the page and then automate it for a time and a date specific to the to the event. So it might be a week before it might be on the day. In this particular instance, on the day what I did is I scheduled these to go out every few hours so that people looking at the tweets and the hashtag also see these tweets with a video attached to it with the hashtag sort of bolstered the conversation throughout the day. I had all the advocates running on the day. I also use this for my five gigs. It's a really powerful piece of software. Kind of looks like this. I don't meet the bloggers arts in the audience. Reykjavik and I had this, uh, degree as to where it waas. So Scott came along and he was originally from Hawaii, currently lives in Reykjavik, in Iceland, where we were few business details with him, a little picture and some graphics about what he did it work out of fellowship with MTV in four bright, you got, like, a timeline to various different events. You got a different scenes over here, so you can see as the six scenes command can kind of preview the scene which will go through run through it and tight objects that you can add in icons. Put holiday stuff in there also, you got interaction here, templates that you can use, So these are animations that have already been done. So you pretty much got everything you need in WHIO to make content ball. The event would also as you're traveling, So if you're on the plane and you're on the way to the event, have this These things tweeted out while you're traveling, so it looks like you're constantly connected all the time. And also, if you're at the event and you want to kind of self promote yourself, you can kind of do little intro videos on filling will be around in venue. This is why I look like these my social accounts and have those automated throughout the day with the hashtag of the event. Just get on with your stuff, knowing that you kind of doing that virtual social networking as well without having to spend too much time curating getting making it on the ground. 34. 5.6 - bittorrent sync: Welcome back, guys. I want to get into a discussion quickly about uploading files, getting files back to your video Editors back at base moderators who need your high definition content, your role content from your camera. It might be that you just simply don't have time at a conference at an event to really put together a decent show. Realtor edit that Haiti stuff, but more importantly, you haven't got the space on your card on the actual device. You have got multiple cards. Haven't got enough space to be out of. Copy that onto your hard drive and keep it on your hard drive. You just got concerns that you need to have another backup of that content because you're gonna need later on, and you put it into the cloud what you need to fast this way to put it in the cloud. Now there's lots of other ways to do this. FDP is probably the best way I'll transfer protocol. If you have a look about setting up a server somewhere on the Web, you can upload to. But that also has problems in terms of FDP's can drop out, have problems and other issues in terms of sinking those files across. So I've been playing around recently with lots of different ways of uploading content from an event. I think I found the perfect one that is incredibly reliable, very fast. Kind of resumes in an effort, effortless way based on if, if you've got your cellular connection to go WiFi connection, you might be dropping off WiFi and going on to your forties. Tell a device connected to your machine. So I want to have a quick look at get sink, which is BitTorrent effort to create a app that runs in your tray on Windows on Mac on Lennox, and you can sink folders and files from your machine, and I want to. I want to show you a way where I think you could use this in a team environment to make sure that you're sinking some big files on show you the benefits of BitTorrent sink. So this is a website. Get sink dot com sync everything fast, simple and secure File sinking For ICTY and individuals, this is a free download, but you do have to pay for the pricing of this. If you're gonna share with multiple accounts, the thing I like about it is it's very, very simple, and you can share folders and different folders with different assets in it. So you might be that you have a hasty camera. You Tekle the files off, put the raw files on a computer and then assumes you've copied Ament folder. It will sink that folder with whoever is connected to it. So if you have a editor like a five or editor of people per hour editor or you're working with a big block has a content maker in house. It was, Just need your role assets. This is a great way off saying, Yeah, copy the files across its ultimately sinking and then all it all it is That is a case of leaving your laptop open you device open for that to sink as long as you've got an Internet connection on your machine tethered connection on your machines. Uploading toe. One place. It's very much like torrent, the way that bit times work. You're sort of sharing it between multiple places. You can upload to say the office and the office got a super high speed connection, and it gets there first. Then it will sink to somebody else, like the Edison's machine from there. So and also the thing with this is there's no restrictions. Every ever had a situation where your file is, like 50 gig or you have a serious of files in the In total, they come like 20 gig. Not a problem with BitTorrent Inc because he confront, you know, files, massive files. There's like files that could be 100 gig, and it will sink without a problem. So for a personal accounts for the pro account, it's $40 a year, which, you know, if your brand advocate working on the ground for events and you haven't editor, chances are you can afford to pay this any way you can do selective sync. So you might want to think everything you might not want to bring down sort of videos that you're working on or clients stuff that you're working on. But you just want to upload content from the conference. Also a business class, which is $60 a year. There's a P I. So if you're a developer, you can factor this into your systems or blood in your systems. So I mean that sink across mobile platforms is quite call as well, because you might want to send a video for somebody in your team to review, like an editor review before you put it out before you even edited or a draft even. And if you've got selective folders, you can select a fold and say, I want to sink this and share that specific folder with the editor. No older, this stuff, not the raw stuff that you you've got before, you know, like a draft version that only them you want to see. You take a look at this. I think this is the way to go in terms of events and conferences because you know FDP can drop out Web A blows Drop out I found torrents to be really kind of durable in the fact that they really find a connection in the pick up in the resuming off bit torrents is a lot more fail safes built into the protocol. It's get sink dot com. I think it's absolutely worth it. If you are doing any kind of content production at an event on the ground to shoot in a lot of hasty video lot rule video that you're sending to somebody off line. This is the way to get it to him. Don't mess around with all those other other side. This is probably the way to do it. 35. 5.7 - trello cards: trail. Oh, do you have a problem with no taking with keeping people up to date, you might be sending them emails at the moment. It might be even using Google Drive or Google documents and sharing documents and links and stuff like that. That's all called. That works great. If you can manage that and it is working for you and you can find those documents and you know where people are, right? You know what people have done. You know, if they've got access to it, super fire and keep on doing that. Keep on using that system, always suggesting new systems, Web tools that you can find out there that speed up or expedite the process of make managing teams of brand advocates not just yourself but also working with clients so much easier because you have one centralized place for all of those assets. This is one such tool that I use. I mentioned slack earlier on which is more like it comes Channel Trail Okun be a integration into slack. Anything you do on cello gets notified on to slack. So say somebody updates something entree low, then it automatically pops open. That comes channel and you find out that somebody's done it. So it's a nice way off keeping tabs on on people doing certain actions. I think you still get e mails. I sit most of the time in slack in that com channel. So I get notifications all the time from Slack. Don't necessarily get them from my email because if I did, I'd be constantly in my email box and then I'll be totally pulled off all my work. Let's go in and create a new board. So this is trailer trailer dot com. Create new board. I'm gonna call it Brand of Kurtz course. So when when you get set up literally have this section here, It says adolescents are gonna put list called this before. I'm gonna call this list after Capulets one during on. I'm gonna call this one assets on. I'll give you a rough idea of how I might go about said enough patrolling boards. You could move them around, you could moving left and right. You can decide where you want to actually put them. Make some stuff in these. Let's have a look at before I need Teoh Research the building. I need Teoh email the T potential team. Add videos in video check scheduled tweets, review interviews, graphics locations, digital C. V's press release. So all of these are are different assets that you can do various things with. So, for instance, this email potential team One of the things I can do is click on that, and I can set a start date and a due date for when I need to do this job. I can also add a description in there. I cannot comment and even add members to that particular call in that list. Okay, I'm gonna email the potential team, my ad members to this, and I might add comments to this to say anybody got any feedback for the email I'm going to send out Please put it in is a comment. So super powerful stuff you can even add a label to this that might be at this label is urgent, so urgent about an urgent tab on it? You can even put a checklist in this so his his an item. Speak to Paul, speak to Megan, and then, as you go through those things and take them off, it shows you how many of those items are completed, even upload images to this so you can add an attachment that could be from you compete dropbox wherever that stuff. It's so people are working on stuff in Dropbox like a video, and you don't want to. Do you have any duplication? You could just linked directly to that folder, And then that folder updates with the new stuff. So very powerful piece of Web software. You can move these around works on IOS and Android. It's a little bit of a different vision on those platforms because obviously got smaller screen size. So you've got these boards. I guess you call them and you have to swipe through them so it could be a little bit confusing to organize. I prefer to do it on the desktop than undo mobile, but the best thing about no mobile is you get the notice, the push, notifications and trailer when people have worked on certain things. And that's nice, because if you're traveling to an event and you're waiting on people to do still, if you get these push notifications, that system shows just completed that scheduled that will give it to somebody else or moved it forward. And there's lots of other stuff, you dear. There's various parents that you can get. So you have come to see your cut cards with due dates on the calendar. Heart aging cars visibly age with in activity so they fade out. There's voting. You can enable voting. You're trying to vote on which venue to go to. I should show you some of the things when you add an image. Let's put, say, this picture of me and Ella that's attached, that that's gonna upload that picture. And then what happens is it puts it on the actual card. So, as you can see there, you can see in the card on. I can pick that card off and put it into another group for one. If you're looking for something to put your notes and your ideas together, you're building schedule for the client. You can share this whole trial aboard publicly to the clients that they can see what it's that you're going through. You can even get them to be a member on it and add things to different cards, things to the checklist that they want checking from you. Check it out. Trillo dot com 36. 5.8 - livestreaming thoughts: live streaming tools that are used on the ground before 2006. Probably 5 4006 onwards till about 10 4000 level. I was using one specific service, and that was bam user bam user dot com. You might never even heard of it. If you're in the US because it's a Swedish company, great great application. Fantastic On nearly every smart device out there, there's a version of Bam User that works. We pretty much every fighter they support, probably over three or 400 phones, probably more than that. Very stable, very, very well used Application hasn't kind of had the same kind of exposure and popularity of tools like Periscope, which is kind of a one click access to it with the likes and all that sort of stuff. Rised, actually that by Muser haven't re released their code for I, iPhone and Android in terms of making it very similar to periscope may be having a splintered off app that still uses the bam you. The user infrastructure has the kind of simpler interface because that kind of came really at the blue, the live streaming video streaming live on demand stuff. You know, Twitter bought periscope, and that kind of got all the Twitter followers looking at video live streaming. And it was easy to transition across the periscope because it was using the Twitter, which has been really useful for blab. I am a swell by you utilizing the twitter of community by that one. Click straight in all of the followers following your shows, but I still say to this day that if you're doing any kind of mobile streaming, live streaming streaming on the move, do check out bam user. It's a very, very solid at a little bit clunky and ugly in places with the chat. I think they would agree with me on that. That's not to say anything bad against bemused and have been amazing to me over the years. Really great team, That room. I'm using Sweden there. They also use it for national TV over there for doing live streaming events like a site works on anything. I've done a whole bunch of different broadcasts on that. I think I actually used it with quick for a while, which was another service, the ones that majority of people are using nowadays is periscope a periscope dot TV. It's the one that got acquired by Twitter. You have a chat like you can see on the screen. You have a chat that runs up on the left hand side. And as people are watching your life streaming video, they can give you hearts on what they're seeing. So you can imagine, as a brand Africa how amazing that will be to have this curated group of people from your conference of your event that are your brand. Advocates are interviewing different people and having editors working behind the scenes, pulling all that stuff in and put me out on TV now 10 brand advocates that are being paid for by browned on the ground with their respective networks. I mean, you can't get a better kind of sense off an event by having the people who were being followed by those brand advocates around the event live. Mix together on your TV set, sitting on the sofa, watching your friends on event enough to switch between the different people. From a brand perspective, they get to see what the brand Africa it's up to, you can see firsthand where your money is being spent because you're following along all these advocates all day is what they're doing. They're interviewing. And I think this is one of the wonderful things about social media life streaming now is that get to see the value that is made by the Advocate. So you're not just paying X amount of money and hoping that they're going to bring some custom into your baseline to your bottom line, making more sales, you can actually see their connections in real time, what they're doing and so you can see the ones who are actually doing the work compared to the ones who haven't put schedule together and a plant periscopes. Great. Also, this Mayor cap may cap ap dot co. That kind act was the 1st 1 of the new Siris of life streaming APs that came out. I liked Meerkat, and then periscope came along and kind of demolished it for me. They they really took on a lot of stuff, and I think Periscope Beacon Do co host now on does a bunch of other features in periscope that I don't think America has. But it will be between these two, unless by music comes out of the door spins off another side app that uses the bomb. Use it. Infrastructure will always have a place in my heart because off technology behind bam user , I find it is going. It's a lot, Maura, in terms of handling connections better than periscope and meerkat. But we'll see what happens. I would love to see somebody like Periscope Twitter acquired bam use. I think that would be amazing. These other current wants to check out periscope dot tv Make do follow me on periscope on their defined me. I think I'm probably going to splinter often. Do a separate course for periscope in life streaming. I have got a pretty good guide to live streaming, which I've already put about 50 lectures together as total the things to check for latent see on Internet connections and lighting and audio inputs. Basically, from a mobile perspective so you don't have to carry loads of production gear. You're going check those out guys 37. 5.9 - graphics in the cloud: so making graphics on the go. I absolutely love this site. I looked at it initially in thought, making graphics for social media networks profiles and you know how good that cannot be. I'd be better off using photo shop or picks a mater or some kind of graphics package to make them in. You know what? I have completely abandoned photo shop pics, tomato, all of those graphics software. I don't use them it all. I think there'll be a time when I probably get into vector graphics again that I'll probably use Illustrator from Adobe. But for right now, doing all my graphics Absolutely love Campbell, and I'm gonna jump into why I love it so much. First of all, I'm using the work. The team work stuff. There is a bunch of different items that you can get when you create a design. They come with a default set of layouts for the for the right sizing for the right pixel size and so Twitter post 10 24 pixel by 5 12 Social media So you can use that on Instagram for three is also different ones here for Facebook app, tumbler graphics presentations log in the E book. So if you're doing any books on Kindle Destiny, even customize, use custom dimensions if you want, I'm gonna quickly show you how I use it. For my 11 is show. Every day I have a default template that I've made, which is just something that I can go in and change the number off. I've got like, little black graphic here because I recorded on Black and then I put my text here. This is where it gets really powerful, though, if I want quickly make another changes to another show. I've going to the upload section and you can upload various images. So I've created a logos folder and in my Logos folder I've got all my already curated, edited PNG versions, my logo so literally you can just click on the download and export them because I'm not using any cameras graphics. If use canvas graphics there a dollar each, but because I'm not using them, then I don't have to pay for the download, and she's going to stick this back because that's where it waas. I think that's where it waas. It's fantastic. There's different backgrounds you can have. You can add in all these different effects, this one's free as well. So there's like a great year for the tech stuff. You don't just have to have headings as all these new things that you can get now Dropping those on because my Internet catches a bit slow takes a bit of time to come. But like all of these different layouts can be edited and you can put different text in. So it might be that you don't have any creative designer skills whatsoever. Doesn't matter. These come with lots of new free kind of embeds now. So if I want this one in, just shrink it down. Can change colors on that. It's fantastic. Honestly, if you've ever struggle would making graphics, this is the way to go that even got a whole series of different layouts. If you want to make a graphic that has four graphics in it, if you want to copy that down to the next one, you can copy that down and work on that so you can work on more than one graphic at once. I'm gonna go back here so that I got my original 11 ish Nice, really nice. So that you don't have Teoh have to mess around with stuff and that will automatically save , which is just brilliant. I've got a bunch of flyers that I've done in here. I've started to create some banners and even gives you lay out. So if we create a new one of the new page, even give you layouts that you can work for on. So maybe you got a tech conference coming Good gives you the layout. It will charge you for this background picture. But if you go in and change that background picture and put your own in there and it won't charge you a dollar fee, so just a really easy way of making graphics on the go fantastic for brand advocacy. If you've not seen it, not used it yet, jump on it. I think you're absolutely love. It will speed up dramatically the output of making your your content your graphical content , which, let's be honest, most people use that now on Facebook and Twitter to get people to click on a link to read an article really useful to schedule these things up in buffet so that you can have the whole week or the three days that you there gradually releasing these different graphics places. You're gonna go to people gonna interview venues that you're gonna be at, and it's just that it's a eye grabbing thing in a Twitter feed. Absolutely love it going Check it out, guys. Can va dot com c a n v a dot com 38. 5.10 - direct instagram messaging: Now you're probably wondering why I'm gonna mention Instagram, but there's a couple of really powerful features now that I love about Instagram that wasn't really there before. Haven't really thought about in terms of brand advocacy. The 1st 1 is about the fact that you can now embed 69 images and videos. So you used to be that instagram was completely square. So, like these images here, these images are square so that I think we uploaded 1000 pixels by 1000 pixels or 800 pixels by agent pixels. It's in the four by three format. Where's now? You can have 69 sort of wide format so you can upload images. You can upload video 15 seconds of video. But the really powerful feature of Instagram that people miss out on is that you can send a picture or a video toe up to I think 10 or 20 people have a real looking to some of the features of instagram that you might abusing. I would suggest that the direct message feature is something that you're only utilising being else to send a picture or a video that you've made about an event or brands something specific that you're trying to push out on the half your But on behalf of the brand, do you ever look at direct messages? Very powerful, like technique of getting in touch with 20 people at once, So don't spam them to their think about this. Also, think about the time of day when you're sending it out. Don't do it in early morning. You don't want to wake people up if they've got notifications for their instagram. 39. 5.11 - haikudeck for visual cards: I have not seen this again and keep on going through all these cloud up saying they're amazing. There really Are they liberated and completely optimized? My making ability on the move assumes I've got Internet connection or I've got my my fight devised, by the way, get my free my fight course about having interact with you all the time. You can literally get online work on this stuff. Your computer breaks, power goes off, you can log into a browser straight back into it. So I've been using haiku deck for my introductions on my courses. Why? This is more awesome than using something like Kino is that has this embedded system of search on certain key words for images, and it fires you copyright free images from around the web. So very, very simple interface. You can use this to remind yourself literally create your own little slides of a walk through our schedule of things that you're going to do it at an event. Or you can share this with your friends via your iPad and just sit there and say to the to the brand advocates brand itself. These are the steps that we're gonna do this is that one step, too, and you can make these up. So let's create a new debt. Gonna jump in. You got different slide types for the 1st 1 I'm just going to say advocate schedule. You'll notice that it stripped down text schedule will be in 2016. And here's the cool thing. If I jump through to image now, these air the text things that it finds from the image. If I then say schedule, click on schedule the actual word it will go. Finally, images are applicable to schedule. So you've got, like, some board here Calendar board for schedule instantly got a picture using that with my background that I can have another graphic. I'm gonna do a bullet point. List things to consider 10 advocates. Early March Tech Backgrounds. 10 million Aibel Reach Air B and B group Booking. Let me see Group A, B and B. Let's say agree. I'm going use Airbnb as the graphic for the background of this and then things that consider I might just have that is the background of the different people. Make them so quick, as easy as that. You can do graphs, so I can add another thing in here. Have a graph chart percentage advocates and so you can quickly make these up. You know, super, super fast. You can add little notes on there so that the public can search your public. Hi, Codex. You can send this to the event organizers, and this could be quick layout this description of how you're gonna run your events, it might be you just share it with your advocates to remind them of things that they should do. So it's a really nice way of making kind of simple slides, graphical slides that keep people's interest rather than the email we just text in. There just might be 10 slides to do. We don't forget as an Africa to do this, this this and this, they get to talk to these people. All of that stuff can be made into a little haiku that you can just at a glance, instead of jumping into emails and slack and comes and all that. Just look at on the plain simple reminders of things that you're trying to achieve at the event, and I use these. I Codex is kind of like her inspiration decadent remind it. Kind of like the visual stuff. You can then share this so you can share it via Twitter, Facebook. All of these different social accounts export like two different formats as a PdF PPT x on . You can even play that in the browser. Vega. You can see that I can from my mouth second on the on the clicker can just jump to different sections on your iPad, swiping from left to right and showing these things on the ground. It might be a good idea to have one of these for additional CV that anybody ask, you owe your brand difficult. What do you do? You can pull up your iPad, Ringo. I could deck and just go. I did this. Did this did this did this in a very nice graphical manner. So, like a visual graphical CV digital CV for what you're capable of doing. Extremely powerful, tall, really simple. To make graphics, you don't have to be into you have any images or know where to get images from integrated search In their uses, keywords find you perfect copyright free images. That's haiku deck 40. 5.12 - no blog, no problem with storehouse: I want to talk to you a little bit about an app that I found my only be for IOS. I'm not even sure if it's for Android, but it's called Storehouse Storehouse Taco, and you can download it for your iPhone, your iPad. Whatever device your IOS device you've got. This is really useful if you're not a Web developer, no Web designer don't have a blogger yet. You really just want to get into doing reviews on YouTube, and you have really like certain brands and you want to reach out the testimony or products . I want to actually make some YouTube videos or have made some YouTube videos, and you want to build on the amount of views that you're getting and you wanna work with different brands. But you want to find a way of been out to take photos and videos and put text to them in an easy way that works with your day to day found that storehouses fantastic for that, especially if you're at an event or a conference, or even a new coffee shop. All food place for the first time and you want to document while their and post it straight away to the Web, not messing around with blog's on photos and s CEO and links on just getting bogged down in the admin panel of your content management system. If you don't have a content management system, this will be a total revelation for you. What's brilliant about storehouses? As you're going throughout your day, you might be at a conference or you, but you might be at a new city exploring a city on behalf of a brand they might have sent you on a sort of nighttime trip to look around the city and see, see what things you confined. You be taking photos, you doing video. And there's always this thing in the back of my mind. Is the brand advocate of getting that on the Web somewhere to share it with either the company you sent me there or to my friends in my network to amplify that still can get to see what I'm doing rather than everything being stored in my phone and me knowing that I've captured lots of content and lots of bits and pieces that I'm gonna add text through some context, I want to get out there and share it. I want to show you an example of one that I did. I did this for a company called Darby Pike. Let companies didn't pay me for it. I just went for lunch there one day. Really? Love what they do there really love what they've bought back in terms of legacy to do with the pike. Let the dog ship I clip and I do like a salmon thing. This whole experience I wanted to share with people. We sat down and I started taking photos. Started doing a little bit. Bits of video started to take little bits of content off their website, literally carpet into the storehouse app on my iPad while I was sitting there of having something to eat. But I had the iPad next to me. I got my photos that I've taken and grab them, put them in, scale them up. You can change this sizing and everything, and literally, by the time and had lunch, I done this block post had put the text in. I've done the videos hind to describe the experience that we've gone through and that effectively is a block post a review and there's no reason why you can't use Storehouse in the same way for a bunch of brand advocates. And one of the things that I've just found out about storehouses, that they're building a version that works on the new Apple TV. So if you think of yourself as a brand advocate, a company looking for brand advocates imagine having something like storehouse in their arsenal, where they're taking photos, doing videos, putting bits of text together and you'll get in tow. Watch this. Live in your headquarters of these brand advocates doing. You know, whatever your strategy your guide is, might be looking for new clients. Making sure they're aware of the brandy might be just the holding over like a subway bag and giving up for somebody else and saying something about Subway. The power of this stuff is gonna accelerate really, really quickly. So positioning yourself as a brand advocate that puts things out in a timely manner in a fast manner. It's already started on on YouTube, with daily bloggers who are traveling around travel bloggers. They're putting content out every single day on that is really hard to do because they're shooting the video all day. They get into the end of the day, and then they're editing, editing it all together. So it takes two or three hours to edit that maybe longer before they upload. And they're doing that on a daily basis. That's where the job is. That's where the work is having in mind your shots having in mind of, like what content you're gonna describe and talk about what other people would like to experience and using something like storehouses. Wonderful. Because you can take a bunch of photos, have a couple of hours in a city or a conference talking of right People realize that you're getting tired a bit exhausted, needed. Need to drink some coffee, and you can bring up your iPad or even now with the new Apple iPad Pro. You can do this full scale. Imagine Storehouse. We're gonna push an update for that if they haven't already to be able to pull your graphics in and shaped different things, write some text. I would suggest that wireless keyboard for that. And then by the time you graduate drinks 15 20 minutes, you've got a bloke post and one of the wonderful features about storehouses. You can share it. I should. I showed you. It is a shared is a link there. You can share that with your brand ABS advocacy company. That's hi. Ju said, This is, you know, the 1st 2 hours of the morning or up until lunchtime they feel invested in. They feel like they've spent money on an advocate that's got their back. They actually see the output of what you're doing on the ground. So if you haven't got a block or if you're a brand Africa already or you're starting out to be a brand Africa and you want somewhere to curate on the rate all the stuff that you're making when you are in Africa on the ground, check out storehouse. 41. 5.13 - rev audio recorder with transcribing: final we're gonna look today in this section is a rev rev dot com fort slash voice recorder . So you've got your postcard. You got your questions. You're a conference at the event. You're just about to bump into somebody and you want to say to them, Hey, John, and do an interview And there are a little bit awkward about doing on video. But that might be interesting. Doing audio to take him into a corner somewhere where it's nice and quiet. You got the postcard. They're gonna ask you answer the questions. You need an app to be on a record one. Which one are you gonna use? I use audio. Boom. I've used soundcloud Or use another app that works with Soundcloud called audio Copy. All great APS. What I'm really, really excited about is called Rev and Rev have a voice recorder which works on IOS and Android. The most powerful feature of it is that it does transcription. It has a integrated transcription service. You have to pay for it. But I'm gonna tell you why it's so awesome. So it does all the usual stuff. You can recall your ideas, memos, lectures, meetings those interviews that was on about. You can share it via email, drop box or ever notes, nicely organized, very simple to do. And then there's also the order voice to text transcriptions made by humans enjoy 99% accuracy and 24 hour turnaround. It's $1 a minute, so it's not super expensive. So try and keep those interviews down to, like, 33 minutes, five minutes. Member in most of the time that you've been paid from an agency as a brand Africa. So I kind of spend some of that money on getting goods. Good outputs. I might do 50 interviews over the course of 23 days. There might be three or four minutes long. I would probably push all of my interviews up to rare, get them all transcribed and probably saying, Why? Why would I want them transcribed? What? What can I use this transcription for? One of the most powerful things toe have on your block you can put on the website. You can have a website, which is to do with quad copters and put a quadcopter video on there and in bed that by a site maps and that shows up on your Google search results that you have that. But there's no way of really getting the text on the things that you've spoken about. When you transcribe something, you get the words from the audio all that video. So in this case, within an audio recording, I would have probably take a picture of the person, put the picture on my block, but the embed off whether I stole the audio. So I probably pushes audio to Sound Club because they've got a beautiful HTML five player. And then underneath you get your transcription back from rev, which might be 1000 2000 word, which is fully searchable by Google's robots, and therefore it becomes relevant your site becomes relevant for that particular topic. So if it's certain words they're talking about, might be talking about. The event might be certain questions that you asked from the agency that are very specific about Wyatt Castell. Tell a stream or whatever company that you're therefore, and the thing about that is, is that if they're talking about it or yes, I've used such and such, you got 50 interviews and they're mentioning those word Google searching that you become more relevant. Your site goes higher up in their search engine ratings, and that's what you want. People looking for brand advocates make sure that you kind of word the questions in such a way that when people give you the answers and you had it transcribed, that helps the Google juice of moving your open to page one, which is where you want to be. If other companies are looking for brand advocates, brand efficacy interviewees rev dot com forward slash voice recorder going get it Absolutely fantastic. Perfect for audio interviews and great for transcribing is sticking on your block. 42. 6.1 - what you will find in this section: I'll be looking forward to this section. This is at the venue, so as a brand advocate at a venue at an event, these are sort of strategies in my mind that I use to consider actually on the ground. So I don't always use these kind of like to just have a strategy toe hack myself to self have myself. Otherwise, I could just get taken along with the atmosphere of everything and then feel like I've missed out on stuff. So this is kind of like my idea of being proactive and focused and engaged wire and event what you'll find in this section. I've put a little bit of AH course together in terms off next buses and flight board from your destination to destination, making sure that you can get a bus from the airport making sure that you get to your flight terminal on time. Just removing all of that stress before you get to the event. Also, talk about VPN is making sure that everything that you do while you're at an event or a conference is encrypted. You don't want to leak your passwords on public wife come off for G. So we learned onto a public WiFi hot spot. Also picking a meeting point Very important for doing interviews, making sure that the noise and the lighting is suitable future would be actually able to record. I put in here about being sharpened, not bust in the reason What I mean by that is be sharp when you're doing interviewing. Don't just be caffeinated sharp as you can when you do the interviews sets a precedent for the quality of the interviews. Well, I also put in there about preparing postcard questions as a brand advocate on the ground and done this over many years. Common question I get is Who's this fourth and where's it going? So by having all the questions ready to go on a postcard and putting that in front of somebody and saying, Hey, do you mind if we get an interview? Here are some of the questions, or if you can answer these questions in sequence, this is where the contents gonna be. What's going to be talking about booking people into a schedule stuff booked ahead of time so you can wake up no matter what condition you're in from the night before was drinking activities you can look at that scheduled right? Need to be at that hotel at this time. We have to check with those people on Twitter. Could put them in a Twitter list is one which will get into to try and move my discussions about work on brand advocacy for other brands for breakfast. I I don't do any kind of meetings and work stuff at night. Not not the fine details. It's best to get the fine details over a nice cup of Joe in the morning on Waking Up a Breakfast is one of the discussions. Also want to talk about maintaining a backup channel. So having a comes channel, they also talk about everything dies quicker about those day and night bags. Also organizing APS for access on my phone. When I'm traveling into a certain event, or if I'm doing still for it for a client, I tend to put all the APS that I'm gonna use into a folder and name it for that for that particular venue so that at a glance I don't have to go through loads and loads of pages of apse, which I'm not sure if you have enough But I do just been able to see what I'm gonna use, so I sort of sort them by access rather than you know the name. Also, these conferences, you know, don't forget to be present. You could be so in brand advocacy mode, you end up like just doing advocacy rather than being a conversation is being social. So I'm gonna get to that time. It's for food and water. Super crucial. Getting away from the action to recharge mental batteries is another huge one as well that I learned in the last couple of years, and that's kind of in this section. I hope you really enjoy it. Was anything missed? Do let me know. Don't get your reviews and comments. A super important to me was moving with Rankin's Let's crack on. 43. 6.2 - and flightboard: two particular APS that I use quite a lot. One of them is on mobile to check buses trying to find out where your boss is. Eerie connections are from the airport. Having something that loads really, really quick is super important to show you one for the UK And also I'm gonna show you flight board, which is fantastic. Does push notifications, let you know of any changes? Flight departure. Sometimes you have different gate changes. That's the thing that normally catches me out, that I can't get the right gates. Let's jump into that. So the 1st 1 I'm gonna show you is my travel dot Mobi Simple search so far to go and look for a postcode, for instance, that's do d one. What it will do is they'll find a way buses in that particular Erica's. You're really simple Map and click on different things like this one tells you the bus when you jump on. That also tells you what time on what bosses go from that super super quick. It used to be called next buses, but I'm not sure why they renamed. It has still got graphics on it saying next bus, but it is super, super fast. If you need to find out when the bus is going from around where you are at a bus stop and you just you got the number of the bus stop, you don't know what buses go from it or what time to go from a comic bothered to look on the list. This is a really fast way of doing. That is the thing that I want to tell you about in airport once you actually get to the airport when traveling from the airport gives you real time information, flight board in your pocket, you get it for you. Get android on IOS and it gives you a list of all the arrivals and departures also gives you notifications of the gate. Like I was just saying push notifications. Looking at your phone, you sit in, the departure lounge comes up. Gate change also tells you how long it is between gates, like you see the signs that I tend to live mawr in my phone like here rather than looking at signs. And some airports could be really confusing as well. Flight board just seems to fit in and integrate the Times that I really needed any extra reassurance. I don't if you're like me in the airport, but I kind of panic a little bit sometime. All my kid and I've got my tickets and everything kind of want to be at the gate and sorted in a way. Cool. Little app for that. So go and check that out. 44. 6.3 - encrypt with a vpn: I can't stress enough how important it is to make sure that when you're traveling that your connection, your Internet connection would be on public WiFi or on your my fight or in a hotel that you use a VPN. It might be the first time you've either heard of VPN, virtual private networks or you you've heard of it. We've never known if you needed one. Always recommend that if you're doing any kind of traveling, any kinds of using other people's wife eyes are not your own at home, especially in a public WiFi. Then put a VPN on the piano quite cheap and actually the kind of friendly know my favorite , this one, which is total back from bad calm, simple app. You can get it for Android Easy and Mac on your iPhone and iPad. It's really cheap really eased to use. You just select the on and off on the desktop. It's on and off on your your phone. You just install this certificate and in the top bar of your device. It would just say three characters VP, and that just encrypts all of your data that you're sending over the wireless network or you might find that work. Why is this important? The last thing you need on the ground working as a brand Africa is to have your accounts have somebody picking up your log in details for your email log in details. Fuel streaming site, all of those different areas. It's super important that you encrypt everything that you do if you're using public networks. 45. 6.4 - postcards, no really.: okay, preparing questions ahead of time. Why is this useful? How many times have you bumped into somebody at an event? And you have this big conversation for about 23 minutes and then you realize, actually should have captured a lot stuff on camera or video or audio whatever. And it's kind of you have to restart everything again. All you bump into somebody and they're like, high or you're introduced to somebody. Hi, how you doing? And it's kind of Hey, you're such and such Do you mind if I into you? This the first things that normally come out of people's mouths is Who's it for him? Where's it going? Literally. Where's it gonna be hosted and whose Before he being paid to do it? I found that you can spend a lot of time explaining what it is you do, where it's going to go for people to just turn around and say, Actually, I'm not interested. I'm not gonna do it kind of waste a lot of time, and I know you're not just there to pick up interviews and content content content as a brand Africa, it's nice to pick up the ambience of the place. Do some tweets do instagram, but I like to go a little bit more prepared, so I tend to take postcards. So one of my favorite things to do is to use mood dot com. I think there's a US size while, but they do postcards to different types. You wanna be like standard on just default The normal postcards. A pretty good 10 double side postcards for 4 95 You probably need to 10 but you could probably buy fifties fifties quite cheap as well. Look, original 1979 for 50 which is really good, that actually half price. Now we can get the looks ones, and that looks. Ones are really nice, because if you want to give them after, if you want to leave them with the person that you're interviewing, one of the things that you could do so that they're really beautiful, very heavy. They've got, like a middle section in them, which you can call us. You can have like blue, pink and all the different colors, and that kind of almost like letter press quality print that kind of really heavy. And the best thing about postcards you can put all of your social accounts on one side or logo, who you are, what you do. And then on the flip side, I tend to put five questions and you can kind of say to the person very quickly, I'm such a searches in my details. This is where the content is going to be afterwards. At these social profiles, I'm gonna do audio or video, depending on what they're comfortable with. They say, I don't wanna be on video. Would you want to audio soundcloud details on one side? And then on the other side you got your five questions and the five questions you might say to him, Just pick three of them. You can either get them to say the question out loud and then reply to it, will read the question and then just replied to it. And then you can use that as being role or cut it together as a show, really. Of all the people that you interviewed and asked that particular question to, it just expedites the process, getting those interviews and at least then it that question. If somebody wants to say no, they could do a lot quicker and you can move on and you can just get on with your lives, kind of give you the car back, say notes that looks ones are nice if you want to spend the extra money because people low tactile feedback of the cardboard like this is a really nice car, which then gets them or invested. It's like a behavioral thing I'm or invested in doing the interview postcards ahead of time . Be prepared. 46. 6.5 - do business over breakfast: I'm probably gonna make a separate course of free course about my experiences with South by Southwest and getting the most out of it, which is a festival every March in Austin, Texas, which last for about a month. Interactive film video. Think that film music, music, interactive film, music. I go for the interactive part. But one of the things I discovered after going to supply for a couple of years is that people don't really do meetings at night time unless they're kind of top end. Kind of got a nice, swanky place in Austin, Texas, for a couple of weeks with like loads of wine and and just decadence. Most people don't do sit down meetings at night. Everybody's out after the conferences at five oclock till midnight, two o'clock in the morning, every night of the week and everybody's drinking, every eating, everybody socializing but is networking. We've all been watching each other social media accounts for the last years since we will met up. So we kind of know what people are doing were just kind of catching up on the detail that people don't share online, kind of sharing the little nitty gritty bits of this worked and that didn't work. And I work with these guys and these guys work better than these guys. You know, the stuff that the band is stuff that you have on a face to face level, that you kind of don't want to be distributed around the Internet without context. So I found that morning time is the best time to talk shop, as we call it in the UK like talk business. If you If you want to talk to a company about being a brand Africa, it's a good idea to, you know, get into that conversation in the morning over breakfast. In a while here. How did you get here? Who sponsored you to get here this year? What you're trying to achieve project you're working on and it just fits, you know, doing breakfast and chilling out about talking about that kind of stuff is the better kind of time. Don't go straight in for the kill for God. Saito sit down and order like Bloody Marys and light business cards on the inside the table . Super casual about it. Working for me is not about just acquiring money and wealth. It's kind of relationship and engagement. You get on with those people. If you want to work with him, it will naturally just come together. Really serendipity moments at South by works like Hey, we should hang out like we had a really good night last night. A lot of the startup culture is very much about that very thing. The culture of people that are inside the business, relax into the morning, have breakfast and talk business slowly. There's no need to go all in. 47. 6.6 - back channel comms: It may sound like the weirdest thing to say, but sometimes at conferences and events, you can get kind of lonely. Even though you got all these people around you and all these social media people like popping open, you can see certain advertise and faces in venues having this kind of sense of Am I in the right place? Should be somewhere out there, there's a There's a kind of like momentum that goes on going from venue to venue, and some people seem to be more organized than others where they're gonna go throughout the night. I can't have like to have a loose kind of idea of the night. I leave the conference center. It's out by, like, five clock at night. Don't have some food at my first beer, and I kind of measure out where I'm gonna be over the next four or five hours and get in as many places as possible to do some serious walking in March at South by. And I enjoy it because I feel like I fit and eating and socializing is great. It really does help to have a back channel on one of the back channels that we use was Group Me with Dwight Howard Group. Me got selected because there's so many other solutions out there now, I guess Facebook and do that store stuff now. Twitter could do that sort of stuff as well. The one thing I liked about Group Me was you could do, um, GPS details. You can push those. I am here. I know you can do that on a lot of services. Now you can do little video clips, little audio clips, another one, which is really, really good that I'd probably used for South by in March next year if it's still around his path. Talk path talk is great for something like that. I'm not quite sure if I'd use it for anything outside of South by all conferences, because it's really difficult in the morning to catch up with so many different messages. And remember our group team Humble used slack sorry path in that in the beginning days, and it was a bit of a nightmare. Another one I've just mentioned is slack on. Obviously, Slack is really called. We used every single day. Not sure if we create maybe another channel for south by it doesn't really have mapping stuff in there Geo location stuff. Maybe that's something that will happen in time. Back channels. Why are they important? Get to hear another conversation that's going on behind the scenes. Also, find out which V. I. P s going to different venues going to those venues office. The attracts a lot of people because they want to go and see that particular person. You tend to find out ahead of time. Where people are going to go to next and it turns into a bit of a game is two way you can be before that other person and get in before the place actually gets rammed with loads of people. And I like going to a place that's got lots of people in their familiar faces. There's something about being in. A group of people are following the party all night. I kind of like that and also you get you get if you have any trouble getting into places on the door. If people are inside that venue, you can literally be in agreement. Ham outside. You know anybody on the door or do you know whose party this is? Are you from the team. Can you get somebody that is in acceptable? It's four hours. It just It's a really fluid way of getting in and out of venues. And if your brand advocate and you need the interview with a certain person and you've been missing them all day around the conference center because it's just crazy, this is another way of doing it. 48. 6.7 - gadgets die, pack decent batteries: factories, tech hardware, all that stuff for some reason, even if its heat, I don't if it's moving around it, if it's the sheer number of people in the small space. I remember one year the engineer full cell networks, I think, is either Verizon Calmer. Which provider? Itwas. But they have to draft in a mobile repeated station to put on one of the roofs of the buildings because it was over 7.5 1000 iPhones in less than a core mile range around the center on the Access Point. The repeat station just couldn't give enough cellular connections out to be able to deal with all these phone. And the issue with that is that a lot of those phones and then searching, constantly searching for a signal, constantly searching for a signal, trying to get on the network, trying to get on the conference network. So they're jumping from WiFi to cellular itself and in your phone. That kind of diminishes your battery. You find that a lot of your kit kind of dies really quickly at a conference because there's so much happening on the network, so much hand shaking going on between your device and other devices. And this is this is the hard thing as well is balancing this stuff out because you don't want to be walking around all day with lots of batteries with the weight of it? But you also need to have power and you don't want to miss out on getting that audio interview. So it's kind of balancing what tech you get out. Do you take on audio recorder, which just has one little better battery the detect two big batteries to do all of your recording on your iPhone? I know a lot of people have these sleeve things on their phones now to charge their phone, which makes it last all day. I could burn through one of those in half a day. I have no idea what happens. I guess I'm just doing lots of video and instagramming, but I tend to use little battery packs on these little battery packs. Probably cost like 10 15 20 bucks. Take two or three of those, make sure they're charged. You'll start to get into a pipeline in a process with those as well every morning, every night. Make sure they're charged in the morning tell them when you put in your backpack. Make sure you got backup cables because you tend to put cables into devices. Leave devices somewhere. We'll blend somebody a cable and then make sure that when you get back at night, when you do that process of taking content off your devices and putting it into the cloud, make sure you put all those devices on charge on. Remember, people are traveling international. You'll need a four way adaptor. Most of the time you taken adapter, and then you realize that you put into one socket and you can charge one thing at once unless you get a multiple USB thing. Baker an adapter but also take a four way power strip for the country that you're from. That way you can plug all your devices in natively and just have to power it from stock in the world. Actually reasonably cheap. Some of them get hot and they lose the charge faster. So look at the reviews to make sure they got 45 star reviews, but also look at the weight because you're gonna be carrying it around all day. 49. 6.8 - day and night bags: kind of touched on this briefly in previous sections about day and night bags, or at least organizing your kit ahead of time at a situation when I flew from Dubai once on a late night, got into New York City, got into the Skylink train and open my like, big box thing that I have that security padded box opened it and just stuff absolutely everywhere. Wires, things trapped in the edges and everything. And it was a nightmare of sorting it out on the air train. Before I actually got to the client, I was in a right old mess about it because I had all this stuff and I'm getting additional things out that I don't need. And client can see me getting stuff out, and I look a little bit sort of stressed out and disorganized, and it's a really bad lock. It's not a good look to not look like you know what piece of kit you need or where the cable is aware. The adapter is so when you going to conferences, I tend to do two things. Now I have that main box, but I have two extra bags. I either have a backpack or have, like, this kind of airport kind of bag with a sort of zip Velcro locked up on it. And what I do is split everything into a day and night bag. What stuff we're gonna need in the day. I might need my high quality DSLR camera in the day or at night time I might not need. It might just need to go a lighter route, Texas in extra batteries out stuff that I can not afford to lose. But if I lost that, it wouldn't destroy the whole kind of week that I'm there. On location is a brand advocates, so it's kind of distributed in the the impact the pain off. Accidentally losing stuff, having the right kit for the right time, having different sets of kit, having a backup set of kit in your date daytime. Still, I also be that you have, like different food stuff in the daytime bag as well, because that's one of the problems that you have. You could be waiting in a line, and you desperately need, like sugar, sugar rush in, take straight ways of having those kind of cliff bars and stuff in your in your day bag. It's kind of crucial energy night bag, you know, worried about that because you probably going out to eat. Anyway, we're having some of the snacks at different places that you go to a having a lighter bag for your night bag. When you're kind of Hockett camera, you're kind of like shoot villa point and shoot rather than your DSLR split in. Those are kind of crucial. Also, you can kind of keep all your batteries that you're charging inside that night bags. And when you get in, you just literally open that. Put the man, pull the cables into charge it. And then in the morning, you could just double check that they're all charged Orel charging. Leave that bag are with your date back. One of the battery packs out so that you get through the day that when you get back to the room, you've got that bag ready to go. You just unplug everything, zip it up, put your extra stuff in there that you need and then go out the door. And honestly, just all these little speed hacks really help a brand advocate because constantly and float these things or At least you should be. If you're doing your job properly, you're there to collect interviews. You're there to get the most out of the event you're there On behalf of the Brando, it's about making sure that your optimized as possible to get as much content as possible. 50. 6.9 - organize apps by usage: eliminating or reducing anxiety or stress. And I think that's just come about from race to get things done, all the excitement or the passion of, like meeting up with all the people that you have seen for ages. Find out what they're working on, grabbing that sound by. I love story telling in terms of capturing the ambience of something for somebody remotely you can make it I'm talking about. Here is the quick access for APS you'll probably toe to the proficient at using your phone . You know where all your stuff is. By now, you've got everything in folders and you know exactly what to jump to to get t at. The only problem with that is for me is that throughout the day, I kind of like, lose my way a little bit. I forget to do stuff I forget to do. Instagram's I Forget to Do pictures and audio are kind of become so consumed by myself and enjoying it from myself and taking in the conversation that I forget the remote audience of people following your longer making sure I'm all right, Interesting, who are bumping into that kind of year location content, making is really cool because if you're putting a lot that stuff out, people are kind of in their book in there, kind of relaxing, boring moments where they're kind of having food and the sitting of the dinner table conversations going a little bit dead and they're just eating or having a beer and taking time out, relaxing next to the river, recharging. You know, that might be going through their tweets ago or like films just in the hotel over the way. We should go meet up with them to catch up with himself, wants to have a beer tonight. Or maybe we could do a quick quick into you about X y Z project. I kind of structure my folders now on my phone in terms of the days I'm gonna be there, but also times of day. I have things where it's kind of video recording or south by Southwest or RV, and I have different folders for different functions at different parts of my day because I kind of sometimes just look at my phone and I have all of these APs. It's kind of like I'm not sure what I actually want to do and so I kind of started grouping things and inside that I will have certain maps that will move around into different things . So I remember to actually make just a little hackers like personal hack that I use to make sure that I am organized and remember to make stuff. 51. 6.10 - mind, body and soul: I know this is a lot of me talking head about just unloading all these ideas and suggestions and kind of how do I use a with this stuff out this course to be a brand advocate? And you told me all of these structures and things to do literally just with a notebook. I want you to be able to go through all of these different section. Listen to them, go back, replay them a little bit him in the car, came on a train or plane, Whatever it may be, read those little bits and see how you can apply that to your social strategy to the way that you do stuff with your social networks. Take out a little bit and apply to the way that you do it comfortably. I'm not trying to force you to do any of these ways whatsoever what I will force you to do , actually to remind you to set alarms on your device about food and drink. I am terrible at conferences to just go, Go, go, go, go! Grab coffee, bank coffee and I bump into people on them, literally like frenetic, frenetic, frenetic Next person, I'm slowly getting better at it, but I've started to set alarms every sort of hour or two hours. I tend to run out of water, have been container of water, intend to get through that. But I've started to set alarms to make sure that I'm hydrated. And I've got food because you don't want to be in a situation where you get to the end of the conference at five o'clock Andrea at the first food place and you have some food, but you have to three beers and then realize that you've not had, like, any water or any kind of subsidence all day. And all of a sudden you feeling a bit wavy at seven or eight oclock at night and the parties still don't 56 hours, and you might just miss out on a really good like get together where somebody said, That's all meeting for breakfast in the morning and you end up missing out on getting that job because you just like, got wasted recharging your brain. This is a huge one for me, and it took me three years of goats confidence to work it out. Sometimes you just need to get away, seems obvious, but when you're in the throes of it, you want to try and get the most out of the conference. You there is a brand advocate. You want to promote yourself. You want to promote. The brand is a lot of push. There's a lot of pushes. I have this. Have this very careful about just being that and forgetting to enjoy yourself. Enjoy the moment. Enjoy the people that you with. The best way to do that, I found, is to just take yourself out of that situation. Get out of the conference center, go down to the river, sit on the little pontoons on the river, turned the phone off, put it into airplane mode, putting you back literally. Get somebody else to have a timer oven. Our taken our out. Just relax. Enjoy the moment that you've traveled to this place. Think of some new questions. If the questions haven't been going very well, just get a postcard out and just do some scribbling on it. Rewrite the questions on a few. The cost to give to take time out to recharge. It will serve you well at the end of the day. Otherwise you will crash spectacularly like I do. And then I end up drinking. And then before I know it, seven or eight oclock on the back of the hotel and I'm trying to edit. But I'm just in and out of consciousness, any water, any of food and take time out to recharge. 52. 7.1 - doing the right thing: So I want to quickly get into ethics, decency and future proofing, basically putting in a nice little bracket called Doing the Right Thing. Brand advocacy for me is very important that if we want decent products, if we want fair pricing, if we want to not damage the environment that we live in, we need to be straight talking brand advocates. When it comes to products and the things we buy and things we buy into, the things that we give feedback on should be authentic, transparent and a value doing the right thing. What I mean by doing the right thing. You know, ethics of the company, how they built that product, Whether had it made, it wasn't made in some kind of sweatshop somewhere decency in terms of the rationale behind selling the product, the kind of marketplace that they're going for, kind of future proofing as well. Having a relationship between the climb on the product brand, the big corporate mass of the brand and the person buying it, It shouldn't just be about a fashion Easter kind of fashionable moment in time. It should be something that is a relationship both ways. We started to see it more and more these days, where lots of companies are transitioning into digital to start to use social media tools. The start to engage on that 1 to 1 level there start to realize that actually dialogue a conversation between the client and the product is super, super crucial to the whole buying process of future buys. So doing the right thing. You know, don't try and rip people off. Don't try and sell something that has been made for, like, four cents somewhere, and somebody sells it for two. But there's always people going to make a a markup of profit on. Something is kind of how business works, but I'm starting to see definitely now that brand advocacy really can push people from one destination to another, and it kind of all happening in real time. And to be fair, you don't want to be one of those companies who tries to hide all that behind the scenes because at some point you will get found out. There is a lot of nosy, smart intellectual people out there in a planet that will take apart every single detail just to find out how something works. You see it all the time with Apple products when they release a new product and somebody goes to Resource Coast to find out that it can do like four K or five Kate doing the right thing, being authentic decency, ethics this whole section will jump into. That might be something that you're not really thought about before. But I think this is the future off brand advocacy because we are moving into a more open and transparent era and for the better. I'm hoping to see a lot more products that think about all those areas decency to stain ability, ethics in terms of how it's being made. 53. 7.2 - don't sell out for stuff: It's a veritable Tyler wave off advocates and brands and people wanting our attention these days, he for wanting the eyeballs on our products over somebody else products. But that doesn't mean that you should sell out. Don't take still from companies and brands to give them positive reviews. Just don't do it. It's obvious. Don't just acquire stuff. It might be called to get the latest mobile phone lows headphones, but it doesn't really serve you in the long term. If you really want to make this as a job is a full time thing. Being a brand advocate should be about authenticity and trust. When I read reviews, I got to certain reviewers certain blog's overall, the blog's because they're genuine that straight talking No. B s on. They do a proper job. I get into this in this section and a little bit. But don't sell your time, and your reviews just have the latest and greatest stuff in the long term. It's not sustainable, or at least it isn't sustainable for me. Maybe I come from a different generation, but I put in that message out there into the world that don't take free stuff because you kind of then change in the relationship between you, the brand or the or the agency. They know that they can send you stuff with your network. You write a review about it. Global review about it probably haven't really even tested it that much. You just like the fact that you got it for free. So it's really, really influential decision making, just something I want to get out there. Don't take free stuff, don't sell out for stuff. 54. 7.3 - time served with the product: a crucial bit of information. A review is under review. If you've actually used the damn thing, if you're just being sent a pair of headphones and you unbox it and take it out the box and do the unboxing thing that we've all done, we're not quite sure why we do it. But we do it because we think people need to see the packaging and the way it was configured when it arrived. You think reviewing its stick them on your ears and going, Yes, they sound amazing by them. Then, yes, that does work. People will buy them. Reviewing something is time served with the product. Does it last live upto wear and tear to the connectors? Fall off packaging issues. When there does it rub on something? Does the label come off over time? Do their headphone things get softer that they fold up nicer? Had this loads of things that you can do like with the review, it shouldn't be just like the other about putting on their amazing when it comes to reviewing time. Served with the product is a better thing to do. You can put up a quick block post on a tweet to say that you've got it. Your viewing it something is only useful when it's what part your daily driver for a while . Maybe review it a little bit a couple of paragraphs. Tell people you're gonna come back to it at some point. How you getting on with it, how it's fitting into your day to day life because one of the things I find with buying like microphones and webcams, they have to work with the software that you've got. They have to work with the hard work that you've got. Also, I like hardware that are interoperable to. They work with different things. So if I have a problem with one device, I complied something else into it. And I have a multi functional device rather than a single function device like a watch. So, yeah, that was my point, really is do reviews. When it's time served with the product. Just get out of the box and say yes. Also 55. 7.4 - mass produced vs handmade: So this really plays on the whole future proofing part or this section this lecture. Do you want to be known? War reviewing mass produced products for handmade? I like How made I've said this earlier on in the course I really get behind manufacturers and companies that do have made for one particular reason. And that is this story always a lot of story to go on. There's a lot of legacy companies that been around for two or 300 years making woolly jumpers who make them better than anybody else there that process, their output, their distribution, their client based global exports. People remember the name because of the consistency of the product, super super important. You don't have to look at Coke Pepsi, how they managed to transcend the years to really just water fizzy water. But they've managed to build that brand up, said that it's a noticeable brand all over the world. Obviously, there's mass produced products that people buy. The iPhone is one of them. Admittedly, it is a piece of art in terms of the way that it's crafted from all those different bits of machinery, and therefore that that in itself makes it handmade, I guess, in some ways. But then you gotta look at the ethics and the sustainability off a company over in China building the iPhone. But then the issue is, Can you have mass adoption if you don't have mass productions? I'm always on the fence for this, but as a brand advocate, my personal sway is towards on May. Smaller companies, family run businesses I absolutely adore working with family run businesses. You can tell that their passion, their blood, sweat and tears is everything in that business. For a while, they started the business. They love what they do, or they can find something that was equally as good. So they just did it themselves, and it just grew and grew and grew. And the best thing about a small business like that as a brand advocate is that you get straight to the court of problem because everybody's will gather already and everybody's got an opinion on something. Yes, it could be a tinderbox because you're working with a family and also that legacy are pulling together on each other skills to make a really unified team. And I think if you're gonna fit into different teams, the small little business to the big corporate kind of need to know the difference between mass produce and handmade storytelling. 56. 7.5 - put products head to head: as reviewing technology was my main brand advocacy work that I've done. I'll jump into that a little bit, but I think it's important to talk about it because that kind of was the reason why one of my brand advocacy jobs finish was that the Naki herb set of phones that came out the N 95? Remember the n 886 whole bunch of different phones that had quit on Rambam User all these video sites before, way before meerkat and periscope on the scenes when the iPhone came out, which was the game changer that killed off the knock your in terms of color, screen and battery life and just the features set in general. I mean, Cameron, it was just amazing as well on the iPhone, if I remember, even though looking back now, it was pretty, it was pretty weak source. The whole offering, really, with a dodgy little menus compatible we got today. Sometimes in reviewing its a good idea to put things head to head because people like that comparison. We've had this running battle for the longest time to in Google and Apple, IOS and Android, a different firm wears and ultimately comes down to comparison or day to day usage of those things. We get all the specs. We get the quad cause we get all the list camera, that camera. How does it perform as an actual device that you use on a day to day basis? Ease of use. That's why Apple's don't so amazingly well with their software integration. Android is like kind of a cheaper version of that with good hardware. There's different reasons why people jump on different sides. I'm in both camps. Personally, I think Android phones a great I've had a one plus, which was an amazing phone on. I would love an iPhone six s cause I think it's the perfect kind of video blogging from our phone out there. So if you can, I think that the videos that worked really well, especially for brand advocacy, is to try and get something of comparable value and kind of match up. The two maybe do like a breakdown of the pros and cons of each one. That really kind of sells a product for me. Why would I buy this apogee, mike over, say, Mike from Blue. I used to have a blue mike, but the problem was it was too big, and going through customs with it made me look like I was carrying an Acme bomb. Where is this Apogee? Might is small plugs into my desktop. It also goes into my iPad really super flexible. I think a lot of reviewers miss out that stuff. So when you can try and do your reviews head to head with something of equal value, equal products. 57. 8.1 - review, feedback and questions: how you enjoyed the course. I know it's been quite a lot to take in, and I think you really should go back and listen to different sections at different times. Maybe when you're traveling on a plane or a train or a car, listen to a bit. Get another note, pad out, write down some of the stuff that really hits you hard and try and come up with a pipeline to getting your brand advocacy work affected. It takes a bit of time. It took me probably about year Una Hall to get myself into a routine and making sure I had everything packed. Everything charged my prep, my postcards for giving out to do in the questions. Making sure my hardware worked properly took me a long time to find the right hardware testing that stuff out. Sometimes it's not gonna work perfectly. Try and get it to the point where you're interviewing different people, for instance, and the audio might be terrible or in my cutout halfway through. It might be really noisy with a car going by. All the person might not be into the interview, and it just doesn't sound particularly a good interview just having a go. Just try and get you more familiar with your hardware in the process. And what happens is over time you start to notice your own behaviors as well. Keep on having a go at it. It's going to take a bit of time. Do get back to me. Review feedback. Leave me any questions like the reviews really, really help me move up in the rankings in the algorithm. The feedback helped me improve the course. I will literally go back into a section on update a section or at a section if you feel like you've been a bit weak in a certain area and you just got so far and you were like you left me hanging in and I didn't want to kind of get what I wanted for my feel free to leave me a message. Get in touch Fire Message to me at Twitter at Phil Campbell. Seven Emailed emails at gmail dot com Getting touched in some way and I will do my very best to get back to you within 24 48 hours and try and record your piece of video content or an audio podcast about that particular topic. From my perspective as a brand Africa ask questions in the group as well. But I want to thank you for taking the course, Really appreciate it, really appreciate your custom and I'll see you soon. 58. 8.2 - project apiary haus: quickly tell you a little bit about a three dot house. It's a pre a p i a r y dot hate a U. S. Every house is a project that I'm building here in the National Forest on the outskirts of National Forest here in England. In the UK it is a laser engraving and cutting service, a pre stands for a collection of beehives. I wanted a space where I could do my laser cutting and engraving, but also then open it up. Now I know it's very difficult for the adults to really get engaged with something like that because it's a little bit alien white in the countryside. Why would I want to do later cutting? So it's really aimed at the kids influencing the adult. The way that a pretty house works is that we're gonna have a pod three faces to it. Phase one is to get the lockup sorted to get the laser funded. Once you got laser funded, we're going to put out the gigs on Fiverr dot com. Start selling items remotely via five male and five own people watching live streams at 11 o'clock every morning. Show that I do on blabbed I Am Will Be 11 ish will be that show from the lock up and then face to is to buy one of these pots, put the laser and engraver in the back, puts a patio doors for noise reductions that the kids get into it. Make sure we cover fouled on safety. And then on the left hand side will be a small it Larry for two or three people for co working on the right will be coffee, and the idea is, is that will do training every two weeks so that the parents can come with their kids. The kids can sit down, do some Minecraft stuff, do some later stuff, go through like an hour tutorial. My daughter will be like a brand advocate for the kids. Face three is obviously making a lot bigger this beehive possible, then be partner trailer. That trailer could be taken anywhere around the country. The ultimate aim is toe have one of these a pries in different places around the world. So I have three places in Europe that I'm really looking at. Probably start with Spain, first of part of Spain, called extra Medora. Each is a really kind of untouched, UNESCO like Heritage site in certain areas of vexed Medora. It's like the raw, authentic, really kind of Spain. But they do have a problem with 18 24 year olds that 40% of them are unemployed. So calm and trying to take something that we've learned and developed over here and then take it over there and and situated. But it would mean pulling over there or put it on the back of a low loader and just getting it shipped over their lands. Reasonably cheap, an extra door. But there's towns and villages close by. And then the idea is to build a retreat for creatives. I've got kind of a plan for in the next year or two. This year. 2016 is about building a pre house out, so I really appreciate it. If you give him props for that followers on Twitter, a free house and coming up look 59. 8.3 - ever expanding course: think about my course that I don't know if all the courses do that, but this course will always be expanding as people recommend stuff that's missing from it, as I think of more things that need to be dropped in here as I review my own courses and look at it and go, I didn't really hit that didn't now that will, When I can upgrade my surroundings literally. I've recorded this in a caravan with a really ghetto green screen sheet that's hanging from the ceiling. So at some point, once the paid courses take off once I can sustain myself, sustain this digital making, then I will go back and redo all my courses. But I will probably do it in a ever expanding way where I'll just add different elements in new stuff that I've learning on the ground, or even examples of how I do interviews on the ground from behind. The scenes had really like to put some sections in from behind scenes, so expect them to expand at some point. They're just not gonna be a static thing. Library off examples of how to do brand advocacy, cause I'm still learning. I've only done four or five years of brand advocacy in a short space for a short amount of companies, and obviously I want to expand on that in the next five years, So I always come back. Always check the site. There's always gonna be sections added to it. If it's a section that you haven't seen that you want, I could say Get in touch and I make sure it gets there. 60. 8.4 - confidence, focus and hardwork: being a brand, Africa takes three things. I think confidence to be able to put yourself out there and have a go at it and feel that you can achieve it. Focus. Being super focused, almost laser precision focused about your process. I realize for me who has kind of a lot of social awkwardness, and they have, like mood swings and sort of roller coaster in a way that my life has been. You kind of have to self hack yourself. You know the confidence and focus. You kind of have to find the way that you can self hacked to kind of switch yourself out of that Modi emotional center and actually put yourself into, like, full on. Works on Beat Out to rock up a venue with a perfect schedule with a media schedule with things booked in with really good, clear comes lines. Good hardware, good health, mental health, physical hell, not too much coffee. Not being too anxious, you know, being soft on DFA. Amillia on confident is huge at an event or a conference, or get in in front off a brand. They're very busy, like doing their own confidence and focusing and trying to align with that at the right time. So that's like, Yes, we can work together super difficult. But it is so worth it. And that leads me to the third thing, which is hard work. This is not something that you can just walk into. You may get lucky. You may rock up at a certain time on the second day of an event that's just finishing when they're packing up and you say hi, you know I'm such a search and this is my online presidents. This is my my views, my viewership. This is my great of subscription growth, and it might just be, they say, why we got a lot of followers that's useful towards what you looking into doing, and you might have your whole sort of retainer package and everything all like, laid out, ready to go. If that's the case, fantastic, Great. A lot of this is hard work pounding the pavement, asking people those questions, doing lots of free stuff. Making sure that that free stuff is also valuable to you has a value, even though it might be free not getting paid for it. Putting that stuff out is just about saying, Hi, I'm over here, this one doing It's a way of putting a lens on you literally. That free stuff can have a value later on, so never look at it like I'm wasting all this time making free stuff. I'm not getting anything from. It's always a value to it in terms of you making it and other people seeing it, inspiring them to do something about it. But it is a lot of hard work. There's a lot of hours, you know. It will affect your relationships with your family members, your love. One. You'll find yourself going off at certain times a night to work on something that you have a really good idea. Don't forget that whole planning structure. Mine is old before, during and after the event or before, during and after the client Ensure that you got a clear map. Make sure both of your own point for that. Well, that's it really is confidence. Focus on hard work. If you stick to those three things, being a brand Africa is is super fulfilling. I've been to some amazing places in Europe, seen some amazing stuff. Next, some great people I would have never expected to me who is not like me it all. And you have got so much to offer that I just before that discounted them, shut them down and then to find out they have this online presence in this avatar, and they're kind of like a different character somewhere else. In the way, it's incredibly empowering. If you're an introvert, for instance, I'm a bit of an extrovert, as you probably noticed, and so, therefore, for May. I love people. So being around more of these brand advocates was just the best. It can change your life in lots of different ways enough to get out. Your true authentic self is liberating. 61. 8.5 - check out my other courses: I know it was quite a long course, and I know in some bits it was kind of a bit Draghi. Maybe a lot of seeing me face to camera stuff. But I hope my passion comes out. My authenticity comes out. I really went into this for four years of my life. I love knock your stuff so much that I managed to get the brand advocacy work. And I got some more work on the back of that for us company kind of distance of myself away from it, because I had a lot of mental health and issues with my life in general, really difficult in terms of money and income and the recession in the UK. But if it wasn't for doing the brand of a CSI, if it wasn't for my social networks, it wasn't for using that transmitter approach that I was using my brand advocacy in my real life in my day to day life, doing audio podcast, telling people when the head was being all scenting about it. I don't think I would have got to worry him today. So I hope you've loved this course because I love making them and I have a lot more courses to make. I have at least 14 in my trailer board off things I know about that I think I can make and their stuff that I mean they're doing or working on working towards. And I've got a lot of examples of how to do it until I bring a lot of the old history of stuff that I started when I was in my twenties. When I phone freaking and make all kinds of stuff as a teenager and I'm really looking forward toa having you guys come by again to free courses that I put out in the 1st 3 weeks at over 1000 people, and I'm hoping that paid course goes the same way. If I get to sustain myself doing online courses, I will definitely be putting all of that money back in, which means that we both win because you get more of may I get more of you. If you love the course, please review it. You leave me honest feedback of That's a really good honest feedback from people. Any questions that you have, I can give you the answer to it. If I don't know the answer. I know people in my network who do, and I'm glad to do that work for you. 62. 8.6 - thank you: before I go to my temporary job. This has all been really difficult to get on. The paid course was very last minute, but I just wanted to do in enclosing and a personal thank you. By paying for this course, you're not only keeping me online to make more courses, obviously, you're giving me some kind of income. You know that revenue helps go into paying my Web build. My hosting provides me with some food, petrol, all that usual lifestyle. But more than anything, it's an investment, a relationship, even if it's a virtual one of engagement of engagement between me and you. And therefore I want to make sure we both get the most out of it because I'm a do, er I'm a maker. I'm a connector on the disruptor, and I want to be utilized in that way. So thank you so much for signing up to this course. I've got a bunch more free courses coming. I've got a bunch more paid courses coming. Would really love it. If you can share Retweet, mention that to other people. Rate this this this course. And like I said, anything else that you need from this course. Just get in touch. And I will. Thank you very much. Personal. Thank you to you, Andi. I'll see in the next course. 63. 8.7 - don't forget to share and tweet!: while I have you enjoyed the course, Please share and review the course. It really does. Help me out. Click on the triple dot button. Leave a review shared with Twitter and Facebook. I'll catch up with you.