The Art of Storytelling in Communication and Presentation: Stories that Inspire Actions | Ngan Tran | Skillshare

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The Art of Storytelling in Communication and Presentation: Stories that Inspire Actions

teacher avatar Ngan Tran, International Leadership Instructor

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

13 Lessons (1h 24m)
    • 1. Introduction The Art of Storytelling in Communication and Presentation

    • 2. My story & why I teach this course

    • 3. Why stories?

    • 4. How storytelling helps in our ways of communication

    • 5. Psychology of human taking actions

    • 6. Full structure of a motivational leadership story

    • 7. Story of Self_ Story to the heart: Introduction

    • 8. How to build a story of self

    • 9. Debrief story of self examples

    • 10. Story of us: how to connect with your audiences

    • 11. Story of now: Story to the Head

    • 12. Student story Example

    • 13. "I don't have a story to tell". How to start?

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About This Class

Welcome to The Art of Storytelling in Communication and Presentation by the Harvard graduate, certified international leadership trainer.

These are special skills taught for politicians, Harvard leaders, top managers and motivational speakers. Storytelling are “must learn” skills to become inspiring and influencing leaders. Now you can learn and apply these skills for every conversational and professional situation in your daily life and your career. When you know how to master storytelling to inspire others, that can change your life and you can also change lives of countless people.

When can you apply storytelling?

There are countless situations you will need these skills. You are students, corporate workers, start up, investors, or social media influencers, etc., mastering storytelling can help you make phenomenal presentations and motivational speech that will differentiate you from the crowd, and set you in a different level. In addition, you can also change your personal life by knowing how to communicate using motivational stories with your family members, your lovers, friends and people around.

I made this class the easiest to understand and the most concise as possible. You don’t have to take hours of class for getting the fundamental concepts. I go through key concepts in each lesson with story example debriefs and I guide you on how to start practicing it. You will also learn from my student examples, how I coached them and how their story get improvement after each version.

Key lessons in this class:

  • Understand why we need story and what influence human process of taking decisions and actions
  • The strategy to create a story to inspire actions based on science
  • Learn structure of an inspiring story
  • What criteria to make your story more engaging to build the connections
  • How to start practicing it after class and how to apply it in your life and career.
  • Learn from my student examples and my coaching process to get improvement.

By the end of the class, you will be able to easily craft your own stories that inspires actions in your communication and presentation for both your personal life and career. Practice makes perfect. Let’s start write down your own stories! I am very excited to listen to your motivational stories. I’m here to give you my comments and my coaching on your stories and I’m happy to answers any of your questions.

Don't just take my word for it, see what my past students had to say about the course

“I was listening to this, and i have in my mind "wow, that is exactly how were built stories that influenced my life, as well as many of TedTalks" Brilliant” _ Antkot

“This is a special learning experience for me. Writing story of self let me have a chance to think back all of my life. I'm asking myself what is the value that are important to me? I thought about the moment I knew that my dad passed away when I was far away from home. I realized that nothing is more important than my family. Thank you very much for this experience. And this is so helpful that I can use it for so many situations like when I write an scholarship application I will share more about myself and my feelings; or when I discuss with my team at work, now I know how to build a stronger connections among our team members. Thanks for this class! Appreciate much.” _ Michelle Tran

“I honestly rarely wanted to share my personal story to others. But I think I have to change my mind. I'm preparing for pitching my start up project soon next month. This gives me a chance to think deeply the reason why I really want to do this project and quit my full time job to pursuit it. I think the investor judges would feel my passion and determination on it. Great advices. Recommend it.” _ Daisy Johnson

“Interesting to learn new ideas! It's a smart way to always start with emotion part on human brain. I like the student example and how Ngan does coaching on her story. I think the concept could be helpful for different situations.” Nicky Jackson

Are you ready to move your communication and presentation to the next level with a less than 1 hour class? I don’t know which reason you are still procrastinate to learn skills that can help you change your life and your career? Now if you are ready to take your communication and presentation to the next level, I’ll see you in my class!


Here is my new course about Productivity topics: Work smarter not harder. You should check it out!

Have the right mindset & strategy to boost productivity!

Meet Your Teacher

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Ngan Tran

International Leadership Instructor


Hey, it’s Ngan here!

I'm an international leadership trainer, graduated from Leadership Executive Program at Harvard Kennedy School. I have been teaching leadership skills for thousands of students in different levels and groups such as student leaders, corporate management leaders, women leaders, etc. However, no matter what your profession is or your position is, you will need these skills for every conversational and professional situations in your daily life and your career.

With more than 10 years experiences as top managers in sales and marketing for multinational corporations, I have worked with top leaders worldwide. Besides professional environment, I have been traveling and doing volunteer and charity projects for NGOs. I have taught motivational speech for... See full profile

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1. Introduction The Art of Storytelling in Communication and Presentation: Whenever participate in literacy for women who were discussing the West trace of great leaders. Actually greatly that they worked on emotion. And one of the most important tool for them to do so is storytelling. Story, and the most powerful communication tool is happening too. So the identities connects and influence others. You can use storytelling in many aspects of communication. It's now if you need to persuade someone to joy you individualists idea, how could you do that? So it's a skill that you need to learn and develop, expel so everyone leaders. So whenever participate in literacy program and have it. We were discussing about risk trace of red leaders. You could think about the aggress Stratasys, IQ, but actually greatly that they work on emotion. And one of the most important tone for them to do so is storytelling. So in this far, I would have you to learn to apply the storytelling framework from harvest to the daily communications and presentation. Of course, super happen for leaders. Well, you actually don't need any leader tied her to be able to benefit from this skill. You can apply storytelling in any aspect, any different situation that you need to inspire other people to join. Next? Highest none. I'm a legacy of change. I graduate from leadership executive from Harvard Kennedy School. I had been teaching literacy for a lot of leaders in different cells, different countries. So in this course, you're going to learn one of the most important skills for leaders, but applies in different situation at work and daily communication. And you can think of so many different situations that you can apply this skill, like sample, when you need to present a new business idea and ask everyone to join you. Or you pitched us startup business idea in friendship DOI investor. Or if you want to inspire and connects or team member. Or maybe you want to find a better way for you to communicate with their family members and friends. So anytime I say that, if you want people to love you, chess you believing you enjoy, you know, you need this skill. We're going to learn in this course. In this course first, we will go over to understand what sign and say, Why story it can influence human process of making decisions and taking action. And from that, we will learn how to touch on the audience, had and had. This isn't making process. Then we will go over the structure of an inspiring story. Which component that makes the story more engaging with the audience. I also debriefs some of those story example for you to learn from that. Then by the end of the course, we will try to understand how you can start applying and practicing this skill. So after the, of course, it wouldn't be able to create an inventory of donor motivation and story with inspire action that you can apply in defense duration at work, other daily communication. So there are no prior knowledge is required for taking this class. We will try to go deeper to understand those cell to make those story more inspiring. So I think that could be a very treading journey for you to discover more about dog chew cell, which you normally might not pay attention to. So let get started and discover. 2. My story & why I teach this course: So before we start the course, let me say it with you, my own story. So we will understand a little bit more about myself and why I love teaching the course. I was bonds and raised in Vietnam. Then I got a scholarship to study in US for my master and doctoral degree. This is a picture of me at USDA at Alabama, at Birmingham public's health school where static. So you know, Alabama is very, very typical southern states of America is Spencer in the Anglo-Saxon and full story as school, when I first moved to us, I took all my courage to go talk with my TA at my social health class. I asked her why now been chosen to be any group leaders in our group discussion. So we divide in a small group and a subclass. If you're going to have one person to represent that group, to have the discussion with other groups. So are my member in my gross were chosen. But me. So my TA said that, oh, because English is not perfect, we don't want our group to lose in the competition. Mitosis, we're stuck. I couldn't say anything more. I couldn't believe that's what a reason. So I came home that day and think about what's he say? I feel I'm not belong to this plate. Why I'm here. I feel so lonely here. And the next day, the next class, I will completely silent, never participate anymore. And then in the evenings might as well call a means before he went to work, he says, ask me how study. As I said to my dad then is okay Dad. We are very proud of you. We own way ParaView, who will excite as saying that to me. In that moment. I just want to hang up my phone as quick as I can so that my dad Gordon see me crying. I missed him. My days were a merchant worker who work more than 10 hours in the heart of 40 Celsius degrees in Hanoi in summer. Our CD, this for saving a little bit of money for my school. I am a proud of you. That's what he always say to me. So no, after that moment and make make the season, I decided the next day I wouldn't go to talk. And my TA I say to her, You know, my English is never perfect because I'm not a native English speaker. My Agnes wasn't perfect because I never have any opportunity to study English at any English Teaching Center. My parents couldn't afford it. I learned English by communicate with different volunteers in the war, we say our purpose, mirroring house for homeless children in Hanoi, my city. I learn enriched by covering kids with international doctors to bring free medicine for children in rural area in Vietnam. For me, in lecture is just a language to communicate as soon never be a barrier for me to bring my knowledge and values to other people. I believe that I have new unique experience to say with other people in the class. Let me have the opportunities at least once. And you know, at that moment, it was happening that my professor who's sitting at the corners had our conversation. And he came to talk for me that I would kinda be the person who present in front of our class about healthcare transformation in Vietnam the next day. And that's when my story, when I first moved to us, it took me a few months to adapt to new environments and everything got a lot more easier later, I got straight a to honor my subject in my master degree, graduated at dictation and I were chosen in the family degree, Doctor of Pharmacy degree in USD administrator, ranked number two in pharmacy school in US. And also got a scholarship for the leadership program at Harvard Kennedy School. Later. My days will pass away when they were in the US. But I know that he only looking at me and I feel lucky that I wasn't geared up. I believe in my values and on way trying to find my ways to say, to encourage others. That brings me to what I am passionate about now is teaching leadership skill in cooling public narrative and storytelling for leaders. And you know, YouTube. Wouldn't you believe in dollar values, work for it? Don't let anything to stop you. They could tell you that you are not good enough. They could say that you are just junior, or maybe that you won't be able to do it. But don't let it stop you from believing on what you are doing in the values. Let other people understand the values. And by that way they will understand more of you. They tell you all of that. These are stories because they didn't listen or have a chance to listen to those stories yet. So now let alone to set those stories, to connect and inspire others. When you can get the emotional connection with others, us successful in the way of communication. Think of it. Most of the time we start our presentation, our discussion and communication by going straight to the point to the EC2, the data. But also a lot of time. We can see that that didn't work. And even it could cause more tension in our conversation. Now, then learn how to start it in a different way, our communication, presentations and discussion by sharing their own stories. In this course, you will learn this skill, how to build the old story that so the identity, the values, and connect with the audience who see the same values with you. To be both to take action together for positive change. Now let's start our stories. 3. Why stories? : So now let this get WHY story. And the good men, a person who have done a lot of work on storytelling once said that even if you have a rims of evident on the side, no one could ever March on Washington because Apple Pie chat, if you want to connect with your audience, tell them a story. You know, human brain, love story. Why? Because it's quick emotion. Even after the hour long presentation, the Audion Mises, remember a few minutes your story because it's quick emotions among them. And if you were selling the personal story is could create door, personnel, emotional connection with the audience. And the audience will never forget how you made them feel. So that's why despite their mass multi-channel social media nowadays, you can see that story, make it viral. I can say when he wanted the example. So you can see how story can create emotions among audience. And it actually can change how they react and chain that this isn't to make action. This is a very interesting story about Troy library book burning party. I put the link in the description so you can watch the video in a few minutes. You can pause the course now. And then we come back here to discuss about this story. So it's basically a story of a very beautiful library in choice city of Michigan. And it's word term that the government did not have enough money to run the library. So they decide to create a vault for increased a little bit tasks like 0.7% in touch. But the non-task group, they were against it and visit, vote no for it. They make noise about it. They changed the topic from library to stop. And how did the government reacted to it? They were very creative. They create a campaign named book burning campaign. They blending to burn Our of the library books. And their Facebook page got attention from all of the local people. They came to comment on their page. Crazy, how could you think about building library books? And then by the end of the campaign, does that revealed that averse against the library? Is this like a voice for burning books? Then on the local people subscribe and they got the meshes. And from that, There's a ton to really support the libraries project. So you can see that there were different way they were telling one story and creating totally two different reactions from the audience. Fake. Very interesting to see that. And you can see the second story, the government group we're creating purposely the anger, emotions among the audience for them to take action. And by the end of the course, we also discussing some of the common emotions among the audience that actually prevent them to take action and how to counteract it. 4. How storytelling helps in our ways of communication : So we have another example. What would you tell someone if you want to motivate that person to overcome their own fear. So I can take the example here, look at this mental help page. They give you some information about fear. For example, this is a definition of fear in sign language. What is the symptom of fear? And they give you some advice to overcome your fear. For example, they subject that you should try to fade the feedback those cells, try to understand those cells more. Maybe try to relax and do some exercise. So now let me ask you, how would you feel after you read those information to have any kind of filling? For example, happy, excited, wow, moment after you reading this. And how much of the information good you remember after you reading all of the information in the page. And now I have another example for you. A person telling a story that have you to motivate you to overcome the own fear. So that's wins mystery. He was selling about his first experience trying, skydiving and how it teach him about fear. It's a very, very funny, is an interesting story. So I put the link in the description. You go wash it. It was just a minute story and then we come back here, the scatter about his wedding story. How do you feel after you watching his story? His was so finally arrive. Very, very interesting story. Once we add love him and his very, very great storyteller. So basically here we're talking about his experience of the first time he tries skydiving. So at the day before, he were hanging out with friends, having some beers together, someone does suggest that we should go skydiving and everyone got excited. Yeah, yeah, we should go. And then at night when he relating on best and he would think about what could happen next day. He would terrifying and couldn't believe why you could do so. And the next day he came to the place. He was thin hoping that everyone was just joking there they before, but everyone We're ready to try it. And everything he dropped very details in front covers. What will happening in the airplanes. What would the conversation at the moment when he was standing in the age of the airplane with the door open and he will looking out to DAG. And you can feel the filling that he had at those moments. I'm very scared the height. So I imagine the API Stan in the age of the airplanes lay that and look Dao. Like my heard could stop beating. So scary. But then the moment later wisdom and pushed him out from the airplane and everything changed. His filling on so chain. Has that feeling so excited and he enjoyed the moment that you were flying. So he was asking himself, then, what would the fear that he had the night before when we had that feeling. And what is that 4 then the lesson that he gave to him cell and on. So four hours listener, is that God played the best thing in life in the other side of fear. So what would the feeling when you were listening to history? We were both laughing and also learning a very helpful lesson about theory. And how was as compared to the information in the mental health page we were reading before. I think a mean of saying that the cyan informations isn't helpful. But in our way of communication and presentation, we have to find a better way Morning Trading, an effective way to deliver our information and our meshes. So now for example, if you need to make a sign presentation about fear, how good you think about studying presentation in a more into editing and effective way. For example, you could start maybe selling the own story. How did you overcome your fear in life? Similar to wins MIT experience. And then we still can present in sign language later. And I'm still predecessor that under the long presentation, the Orient meiosis. Remember few municipal in trading story about fear. So we're going to learn together how to create our motivational story in the course. 5. Psychology of human taking actions: So now let us discuss about what influence humans process of making decisions and actions. So let me say whether you are an experienced, for example, if you ever travel to Asian countries in our big city, you can see a lot of kids on the street who were begging for money. And there's a lot of them that if you want to have one kid, but you couldn't have r of them. And if you are local, maybe you know that those kids are used by a group of people, making them at a tools for making money for them. So I usually tell myself that I sort of gave money to Doe case because not going to help them in that way. For some time I saw a little bit who are so q and lovely. And I sat make conversation with them. And they says some of their story that was so touching my heart. And I totally forgot what my head was saying before as it took my wallet, give them some money. At thus moment, my hurts worse, stronger and it's led to my decision. So I had been studied a lot of publics paper or research about the psychology of human making our decision or action. I'm sharing with you here in the course description, one of the study publics in frontier of psychology is had been sold that emotion plays a very powerful role in our decision making process. And you can influence our decision-making process at beside by two ways. The first way is our emotional system and the other way is our cognitive system. Which way stronger gonna decide the way that we make our decision. So we're going to take it into account when we're making our motivation and story, we need to touch on board the audience. Hurt mean the emotion system and their hat mean that they are cognitive system. But we also might take the advantage by tried to influence the emotional system first before we bring in our reasons, Australia. So in the most simple way, if you can make someone who love you, like you and trust you at the beginning, is when we own way more easier for you to convince them to follow the array. So story will have you to do that if you can know how to use and master this skill. So we were talking about the importance of emotions in our decision-making process. But emotion to the decision-making, this thing, something in the meter, which could also influence our decision-making process, which our values. So let's see what else values and Y is also important in our way to decide to take action. You can see that there's a lot of time that you feel you have a lot of emotion. If you use a connection with the story or the audience or the people. But you seem didn't take action. Why? Because you see that it seemed like it doesn't really align with dog value system. So where does value system are beautiful? As we're from senior leader gave you growing up in the environment. For example, the contours, the heritage of this error, the families, countries of family environment, the childhood experience, score and experience are of that that help you to build your own value system and is go grow with new senior leader, get Antonio growing up and is leading you to make their own judgments of what is right, what is wrong for you to take action. So why we are talking about values here? Because when you bring those story though own values and you want to connect with the audience who said the same values with you. That's how you can view the most new connections and strong connection with the audience. When you're talking about this skill to liters, it very important for leaders to really understand their own values and what really comfort their leadership. But it's not only for leaders, is for all a b, if he wants the audience to really know you said a person, really understand, use, and trust. You follow US. You need to say or with them who you are? What do you care in the life? Why you care about this topic? And the values could be families, education, equalities, environments. It could be any of the topic that you can't, but it's usually related to the topic that you are presenting to the audience and convince them to take action with you. And can take one example. If you want to call everyone to join in a project that he wanted to be free school for. This has been discussed in rural areas who did not have assessed to school yet. How could you tell them to motivate them to join you in this project? How about you said the own story too? So with the audience to let them understand why you care about this. For example, you could say, though own story, when you were a little kid, maybe you're growing up, you were growing up in error. That maybe the rural areas that you didn't have access to school. And you dreams about one day you could go to school. And someone's a scheme and have you to make their dreams happen. And now when you are successful, you want to bring back to the communities. I'm going to be another's, another story, another example. And when you have an opportunity to volunteer at an in developing countries and you have the opportunity to see by the eyes what the life of owner, the disadvantage case. And it's really touched you and urge you to really need to do something to help them. So by selling those story, we can see the values of educations in life. Really understand the purpose in life. And that's how we view the emotional connection renews. It is more likely for the audience to support you and enjoy your project. And maybe I have another example. There were founders who were presenting his startup business plan in front of investor and try to convince them to invest in his project. So he were founded of an apse, is similar to the Uber app, is for connecting of the housemaid. He connects honor people who available and can provide cleaning service and maybe a few hours making some money. And before he presented his business plan in detail, he's sharing his story so far as to understand why you really want to abuse this business. So he talks about when he would get his were raised by his mom, a single mom, but she didn't have a job. So you have to do cleaning service for the rich family. So that's sick and saved money for him and his sister to go to school. And there were a period of time That's good. And phi any job and his family's we're facing financially ECO, you have to stop school for y. And now he also see a lot of unemployment woman who couldn't fire job and just staying at home. And he didn't want their kids on. So had to face the same challenges that he had in the past. That's why he wanted to have all of those woman so that they can earn some money but also stain have flexible time to take care of their families and their kids. So by staring history, we really understand why these men care about having an employment woman. And we know his purpose and we trust him. And we believe that this man could put r of his effort to make this business successful. That's why we decide to invest in his project. 6. Full structure of a motivational leadership story: So now I'm going to share with you the phone structure of a public narrative story and leadership story. But you don't need to remember and apply are at the structure of the leadership talk. We will discuss a little bit later which eliminate B we could apply now a presentation and communication. So in the leadership to use me, they good stead with their own story or story of self. That's where the leader, so who they are? What is cone for their leadership? What are their values? I have been teaching this course in many times in a team and work. And for example, one person who is sharing his own story and his colleagues to save that. Oh my God. We have been working together for more than five years. But I never heard those story. I didn't know that you had to face those challenges in the life. And after listening to your story, now I feel a lot more respect you in a way that you can stand up and working over R of those challenge in life. So by that team members serving their own story of self is help them to understand themselves in a deeper level and build stronger connections among them. So after talking about the story is time for you to view the connection with the audience. And so that's mean that you move from story of self to story of us. The purpose when you stand up and say add our story is not only about talking about those cells, only actually the audience care about themselves. So after you said that, who you are, what you care about, the audience could add. So why ions so need to care about this topic? And you need to involve the audience in the topic so that they will feel like they are paths, door story. So the purpose of story of self and story of us is working on the emotional system. And now at time for it to start working in on, on our cognitive system. It's time for it to start talking about what he, our kidneys, you that we are facing together. What would be the action that we could take to solve the problem together? This path, usually the part that we start, our presentation or discussion. We use Negro straight to the point. What do you do? What add the solution for it? But after discussing about the psychology of human taking action, you remember we realized that by, by working on only the head pop, the cognitive path is not enough for convince someone to take action because we actually need to work on both emotional systems and cognitive system to convince someone to take action. 7. Story of Self_ Story to the heart: Introduction : So in this lesson, we will learn how to create their own story of self, the story for the audience to know more about US and the values. So y, story of self. What are the difference between the normal storytelling you heard somewhere and this leadership storytelling. Here you tell your own story, not anyone else's story. Especially eval leader. You tell about the leadership stories. So in dollar values. So to be able to emotionally connect with the audience, you need to let them understand you as a person. For example, when I started this work, you can see that I was selling my own story at the beginning of the course. So I want you to learn a little bit more about myself, who are the children of the course and YC doing this. So by listening to the story and my own story, maybe you could have some character connection with the trainer and feel more confident to taking this work. And go back to another example I was saying before about their founder of the housemaid at, right before he started his own presentation about his business idea. He said his own story about his childhood, his families, and why he is really key and want to have all of the unemployment. Huurman. By that way, after we listened to his story, our investor group understand that men at a person and we build the trust with him and we're confident that he could put his effort to make this vicinity happen. And that leads us to our decision later to invest in his project. And you can think of many other situation that you could start by saying though own story before you have any conversation or discussion. You can think also by selling door story in daily conversation with the family members. For example. My mom was sharing with us her own story when symbol young to motivated to value education. So her story was when she was 18 or 19 years, so she had a dream to go to college, but see you had to give up her dreams because her families couldn't afford the education of fee at that moment. It was too expensive for them. So, you know, 15 year later, after my mom got married and having us have increased Seasat going back to school and continue her educational dreams. And by listening to her story, we understand her values and how much C value education and all of that's passed to it. I wish I, myself and my brother, we bought really appreciate all of our opportunity to get our education. And even when you talk with the liberal or dog partners, you can also learn how to say a door own stories so that they will understand you a little bit more and even love you, interest you more. I can take an example like there's some time that maybe they were not really understand. They were complaining. Why you care so much about this detail, this topic, and why you use the act in this way or that way. Because they didn't have a chance to listen to George story yet. Maybe you could share with them door story what happened with you in the path so that they will understand why you care about this, why you act in that way. And I'm pretty sure that maybe our UDL, or annoying and uncomfortable feelings before could be replaced by the understanding, love, and respect. I know that some of you who feel like you're not used to. Not very comfortable to open up door hurts. Said though own story, it's spelled so he has sorry, a cell. We're going to talk about it later, but we usually say about some of the meaningful moments in our lives, very emotional moments or maybe challenge moment that we do use to sang it with other people. I myself too, I were in the same situation before. I was really hesitates about open up my hers and say my world story, my own life experience. But when I learned to do that, my life would change the order of our conversation and presentation will change. You know, that, how could you can be able to view a really, really strong connection with the audience and when they really know you and trust you, always be easier for them to follow you, enjoy you in any action. So story of cell here I said it again. The purpose is for the audience to know, use as a person, don't values and what your life, who is that person? And by that way, they could use the emotional connection with you, build love and trust with you. So you can think that you can see that it's so important in many different situations or at the work on the daily conversation. So I've learned to say the old story. 8. How to build a story of self : Now we're going to learn how to build those story of self. However we ever talk about those cell before? Yes, we did re we do is carve off funny now a daily conversation talking about ourself. But now if I asked you to tell me a story of who you are, what are the value in front of the audience? How many of you could feel confident to do so? Far? Not easy, but we will learn about it together. You know, actually in our life, we are so BDS and we didn't have many opportunity to really look deeply inside our self. To ask ourselves the question, who we are, what our values, what we can't announce, life, and your busy life. We also don't have chan to loop back in the past to really appreciate all the beautiful, meaningful moments are challenges in our life which saved us into who we are today. So now let's take a few minutes. Take a moment. Close your eyes. Are up the memory in the past. Though childhood experience, the families, school. Recall all the beautiful moment, are the meaningful moments that turn you in a totally different direction in life that shaped you into who you are today. So those story of shall is moderate, drawing all of their beautiful and meaningful moments in the life. So that when you tell you say all of those moment, people start seeing new. Not about those CV or any title. And the achievement in life is the values, who you are and what you care about. So now when we talk about muting the own story. So the story of cell, though own story is similar to you and making a movie or writing a novel about the self. So the characters, the main characters here at the movies, a daughter cell. And we need to have a story. So what are the elements of the blue bars? We wouldn't have three main elements that you will tell in the story ourselves. First, and unexpected challenges. The most unexpected challenge that maybe you have to make their own decision, which is ans p paired choice. And then we want to see the outcome after that. The outcome that you got after you have the correct too much to make an unconventional choice. And thus outcome good, encouraged, or mostly with other person to have the courage to make the decision like you did in the past. So when you staring door story of cell here is not just only for fun, but usually we need to bring some of the meshes or the lesson that we learn from the story. And we want our audience to learn from that too. So there are three paths that we need in our story, right? The main characters though cell. What are the three parts of the Florida? Unexpected challenges and prepare choice and the outcomes. And the story need a moral of the story, mean the meshes that you want everyone to learn and understand for me. So tell me about the blas with three pairs. Unexpected challenges and prepare choice. So why unexpected challenge? Why we want to tell a story or a moment? Normally in our life, most of the time that we make our actions and we do things by our habit. We don't have to think about it. We don't make choices in those moments. For example, you wake up in the morning, they'll breadth OTs washed off phase. And then we have breakfast and it would go to work. Aren't that is the routine is our tool routine. Whizzes, do it every day and we don't have to think about it and make choice about it. But only when our a desk routines at break or other things and not in the way that it used to be. And we call it an expected. So are those moment is the term for you to make their own choice. That you need to make their own decision than the season could chain the life and you become the creator of your own life, of their own destiny, The own future. Those moments goods sold though own values. And it would let her understand who you are, who you are, and who that person, and why you act in that way. So now we already had the characters, a plus and a moral photo story. How good we put everything together to tell the story? Well. A well-told story is a story that the audience could even see, smell, listens, and fill the way that the main character did in that moment. So to be able to do so it need two rings, every detail so vividly in friendship, the audience. So when you're, I do caution storage cell use the I on. We asked our participants, I want to see those moment clearly. They once were happenings. What would the environments was in a room, in a coffee shop, and how it's looked like. What was the smell? The coffee, for example. Who sit next to you? Who did you have the conversation with? What would the conversation how did you feel at Delos moment? So as detailed as possible for it to really like, I can imagine in my mind that I was in those situation and I understand what's happening at those duration. By thus way, you had the audience to be the connection with door story or the main characters in the story. So let recall wills MY story that we were discussing at the beginning of the course. You can see how well he did by telling his story, right? Everything is so vigorously in fine shepherds, even the South, like you remember, he talked about and their conversation name, his conversation with his friend the day before. And yeah, we should go skydiving. Yeah. Yeah, yes. Everything is so excited. And then moves to the detail, the data. And the day after when he was at the airplanes at the moment. And here, look out out to dance like I feel like his filling at those momentarily terrified feeling. Right. But then when he would frying, everything is, he describe everything is so beautiful that we can in museums in our mind that those beautiful moments when he were flying and look down to this beautiful city, right? So that's a way that you suit on so beautiful story by adding as much detail as possible, focus on the moments and make it very visibly in fan-shaped audience. 9. Debrief story of self examples: Now let the rib one at the story of self assemble, engineers, jewelries, fish, and submit it when C got an humanitarian new word. So go to the course description. I posted a link, YouTube link, so you can watch the video for three minutes and come back here we discard about her story of self. So in story of cell structure, we were discussing three pathways, challenge, choice and outcome. So what were her challenge in her story? She said her story by saying about her month, who longwave love her and support her in her journey. I suffer, see we're so lucky. But at the same time in the other side of the world, then there are another woman who have the same wills, the same dream, the same passions, or maybe even make a better movies, a better split. But at the same time, so we're at the refugee camp and C have no voice. And that's what's dwellings inside her mind. Sitted, understand why this is her life and that is the woman's life. And one were her choice. Even see cytosine didn't know why. But Siegel do at home matter ash noting could mean anything. If sit in, make her life of use for others. And that's her choice and thus lead her to honor her field lunch 25 work later in her life. So from her story we understand her missions have values in life. Before Isaac neoangiogenesis at a very successful, beautiful actress. Perhaps a listen to this story. I understand her more about what CK-MB in her life and the meaning of r of how Finland show fever. I feel. I have more emotional connection to her. And I respect woman even more, more than just a very beautiful and successful actress. Using story of self to start their speech is the way a lot of political leader do. When I teach this class for leaders. I could dig down into it. But here we will learn to apply and start our story of self in our conversation and presentation in different situation. We don't really need to set a very formal and political space though leaders. But we can still apply this element to our daily conversation or presentation. And I can take one of the example here is the speech from Obama, us pressured in and you can see how he use story of cell to start his speed. That is the Kino spit that he made in 2004. The speed can made him too would the way become the US president. So I just want to note here that don't pay attention to the political views because I know that we have different views in politics, but I don't want to mention about it here. This focus to the structure that we are discussing. I put some link up the speed in the course description so you can wash is to see how an us precedence that his speed by sharing his own story of self. And you can see that even the US precedent on so you story or cell to cell and start his face. So why don't you do so. 10. Story of us: how to connect with your audiences : So in a fluid public narrative or later SIFS, story after story of salary will to store it. Meaning stories that connect those cell with the audience. We also learned the elements of story or to apply to our communications and presentation. So when you present a talk, there could be two cases. The first scenario that you present or talk or DAPI sanitation among the group of people who you already know. For example, the team at work or the roof, the glass me. But there's another scenario that you might present our talk among a big group of audience you present on the state, or you have a live videos for all of the people who are watching the videos. So in both case scenario, how could you get the connection with the audience? We're going to discard about the situation. So the first gay when you present or talk among the people that you already knows, for example, the team at work. So phi thing is comment, what is that thing in common that you guys share together? For example, say I experienced their values when we have things in common is own way easier for it to get connected. For example, in the team when you want to talk with the team. Of course, we know that we have a lot of things that we say together. I say experience their value sale. But in our top we need to. Manson is specifically. So our team will feel like they are part of it. They are parts of the project. They are part of what you are talking about. I could take one a day example. If now you are talking with the team, indicates that in the scenario that door team of facing a little bit of the target challenge. So now it's become the end of the years then you need to reach dot target by the end of the years. But now as thin have a stain, have a little bit of big gap between the Cuban revenues and final target. And you need to start the conversation to motivate teams and start discussing later about the business plans for the last quarter to Rick's our TV. It goes that with something like investing. Remember last quarter we'll, we will also facing the same challenge of this water, right? The target challenge. I still remember married, he's told me that you think that you could never be able to reach the target by the end of the quarters. And Thomas, you said that you could lose a big customer. But then after we have our discussion and we're deciding when tries our bed and we support and have each other. And you'll get remember. I I still remember when I left the office. I always see married and Tomas were the last person at the off it. You get we're working really hard. And Henry, you will very creative in a way that you talk with the customer and the customer. So finally you got one of the big, big customer last quarter away. And together we did it. We reach our target by the end of the quarter, the last day of September. And you remember how excited and happy we got the news and we went out to have very happy hours together, right? And now this is our last Chan, our last quarter. We had been working really hard together for almost a year and we this success in the last three quarter of the years. So I don't think that there could be any reasons that quick couldn't be able to succeed another time this quarter, the last quarter, to get our finer yearly targets this here. So now let's discuss together our fourth quarter plan. So it could be one of the example how you could start dot py sanitation. Or they're discussing with the team members about the visit plans for the last quarter of the year. So by squaring the ARAF, the experience, the challenge that we face together. And you mentioned specifically the name of everyone in the team. 1 will happenings. So you rings everyone in the story. So they make them feel like they are passed up the project and the story that you are talking about. And by talking about the SAT, challenge, the choice we make together and the outcome we got in the past. It could motivates a team member to use a stronger connection and work together again to reach our final target of the year. So I can say really one of the tactic here, you can learn to be able to connect with a broader audience. By Zeno lights or challenge you could face some of the challenge that it was serving in the story of cell, but in particular situations and new habit. But now you make it Zeno like dash challenge to a kind of a common challenge that you can guess that. Most people could face that Skype challenge at least one time in their life so that they can relate it to your own challenge. So I say we leave this video here, a story from Jim crush, the link on the description. So Jim Burr's have a student and he was selling his story, talking about his challenge of being an LGBT person and everyone to support a project to bring the equalities for the LGBT group. And I post a link in the description so it can watch the video in about seven minutes so we can wash it. And then we come back here to discuss about the story. But when you are watching the story, remember to pay attention to the way James connect his story, his own challenges to the border audience who are watching Hit videos. Okay, so now we come back here to discuss, did you figure out the ways that Jim does to connect his story to his audience? What were his challenges in his story? He said that you remember, he say, I feel lamps so long. I feel like I am the only one who had this problem. But how he connects with his challenge of being lonely at an LGBT person to the common challenge that everyone could phase in our life. We could have the filling of being lonely some time in our life in a different situation. For example, you are too tall and people make fun of you. You have to solve. They make fun of you. You coming from a different group, different language. So we have a different situation that we could feel. The feeling of being lonely is similar to his duration, his challenge of filling lonely, being an LGBT. So that is how he, Zeno lie his challenge to make it a border common challenge to connect with everyone so that every people who might not be in the same situation, but they can relate it to it and they feel the feeling that he had. Thus how you view the emotional connection with the audience. So you remember in his story, Jim also did an other way to connect the audience. Make them feel like the topic is relevant to them. How does he do that? Today? Remember? He said that it could be deaf friends. Don't draw those sister. It could be any one around you, anyone you know and love. You don't want that kind of result happened to them by. So even at the beginning, before I watch a video, I tell that is my another topic that I put k I'm not interested in. It is not my not related to me. But after watching the video washing his story, his doing really good job and make me feel like I'm part of the story, made me really pay attention to it. By, and by the end of his story, I feel like I'm ready, I can contribute, I want to contribute to his project. That is one of the skill and the tactics that you can learn to connect with the audience. So high, I was sharing with news. There are two ways that you can connect with the border audience. The first, make it like Zeno lies or challenge to make it that a common challenge that everyone could relate it to. So they could feel the feeling that you have industry. The second way is make it relevant to them. Make it, make them fill light is could be something that could happen for them off for the people around them or something that they can feel relevant that this, that pay attention to it stat care about the topic and layer wanted to contribute to job or j. So we were discussing about two scenario array, how you present and get it connects with a group of people you already knows and sexual experience together for 13 member of the group, the plasmid, the teammates. But another scenario we, how we connect with a broader audience who we now emit. So that is very useful topic that I hope that you can learn from that user story to be able to connect with the audience for the presentation and communication. 11. Story of now: Story to the Head: Now it's time for us to talk about the shaders, IPAT, this very, very common way. We did it all the time. We talk about our USU and presented about the solution is clear way, easy way. But why there's still a lot of time that you see that after dark presentation everything very clear does show this very step-by-step what people need to do. But it seemed like they are not interested and they still didn't take any action. So now here we will discuss about some of the common emotions among the audience that prevent them to take action. And you need to understand those emotions among them. And door story, Darwin is create a story that creates some of the emotions among the audience that Caltech with. They're always in motion. This is a little bit advanced, but it could be very helpful for you if you know how to use this and expensive. For example, if you are a marketing person and you need to work on the emotion of the customer. When we need people to take action right now, we need to let them see the Azande see sometime for leaders. We might need to create the urgency and why that he could. People are inertia, which mean that they have a tendency to do nothing or remain unchanged. And if they don't feel urgency, they probably don't take any action. So you need to bring the urgency for them to take the action. It could be something like if you don't make it today, things Afghans, similar to the way that our marketing people doing, making their SEO campaign, right? So we say, well, everything in our store, this for one day, come to get it today, otherwise gone tomorrow. So is this one of the very simple example, but in that story, you need to find a different way to create the earth and sits among the audience for them to take the action. And sometime you might need to bring the anger of Mondavi motion that make them feel anger to be able to take the action. Because there are a lot of time that people feel Appetit mean that lack of interests, concerns are and to share them. And we can go back to the previous example at the beginning of the course, we were talking about the story of Troy library, a bookbinding party. You remember the gap and group. They were purposely create the angle emotions among the audience, among the local people when they talking about the book burning project, they were planning to and are of the library books. And there's crit, so anger, emotions among the local people get their attention to invoicing the project. And by the end of the project, all of those local people supporting to preserve the library. So it's one of the example that you have to create the anger, emotion through those story among the audience so that they will decide to take the action. An ADA reason that they don't take action because they fear the fear of doing that batting could happen. They feel and they're going to fail the fear that light then noting good chain. Then you need to bring up the hope Amanda, audience laughing, let draw among them the brighter future. It we could do it together so for them to have the motivation to overcome their fear. And sometime we also feel isolated, like I feel along. So you need to bring out the solidarity. Mean that you need to let them understand that they are not alone. We are here together. We work on that together to make it happen is very, very common in the situation. Into a team member that you need everyone, Philae, we are passive, the team. We are doing the project together. Don't let everyone have the filling that they feel lonely, they are left alone. And it could be another's duration when people feel self-doubt about themselves. If you know that what prevents them to take action because they are not confident about themselves. They don't think that they have abilities or the skill to be able to do it, then you need to motivate them, encourage them by sewing them that. You can do it. You have the ability to do it, and you can make a difference, right? No contribution is more laid together. We can make a chain. So for this path is good, you need to pay a lot of attention and be creative in the way you create those story. And when I do coaching with them, our participant in this course, we spent a lot of time to discuss it together with the other best way for us to create the emotion among the audience as really push them to take action. And now we talk about the last part is the cone to action. You want to ask everyone to join you are, if you want to ask for social change project, you need everyone to start there. First step to make the chain. Don't dreams to be and make it to 0. So after they feel really connected with those story, they want to contribute, but they don't know where to start with. And if they don't start it today or tomorrow, they will forget about it and we never stop anything. To change a habit is always the most difficult, is doing the first step, the first action. So when you pour everyone to take action or contribute to a chain, you need to think about what could be the most practical thing that for them to start with, then that is the way for you to collect and indoor story. For example, if you want to ask everyone to draw you in, opposite to protect environment. It uses say that now less protective environment together. They don't really know where to start with, right? And we hear about for tech environment all the time, but how many times that people really start taking any action. So we need to be very specific call to action. For example, there could be an axon length. So today, after this presentation or after this meeting, come back home and buy two Chasse being to be able to separate. One is for biodegradable waste and the other form more non-biodegradable wage. So we can see it, That's a very specific call to action. You can see that Time way. When you asked for the action today, this right after the meeting, you come back home and he started doing it and where they do it at home. And what the action you buy two Chasse been to separate the wish. So that is one of the example how use that door cone to action and need to be very specific time locations and how they can do the action so that if they want to join you in the project, the business idea or fossil so chain, they know where they saw that with. And alway, remember, the first step is always the most difficult, challenging, but also the most important step. When they said getting in the first step in when continue to convince them to be more involving indoor project. 12. Student story Example: So if you are leading up an NGO projects for social change, how good you tell the story to motivate everyone to join you in your project. So I'm saying with you a story from my student. C was saying her story to motivate everyone to join her in her soul searching for xA Zander quality project. So let listen to her story. I came home only to be laid from a birthday party and it opens the door. I saw my dad. He looked at me, we just saw Oscar a little bit heavy makeup and retinue colors. He's a slob over my face. I hadn't realized quite goo happening yet. You were sorry, angrily at me. Look at you, look like a prostitute. You You're not my daughter. Get out from the house. I should know what to say. I was describing running now from the door. And since that day, I moved to my school term. I grew up in a very strict Asian-American family in all my childhood. The image in my mind was my mom staying full-time at home, doing housework and cooking. My dad who was a souring and her whenever this food doesn't taste like what he wanted. I knew I don't want to leave my lifeline, My mom's, but it was struggling to new what I and my mom deserve to have the right to ask for. I finish my colleagues and got a fellowship to study in humanity and Xander equality, from which I got an opportunity to travel around the wall, listen to thousands of woman's story, and got inspired by a lot of women leaders. Now I'm supporting for Unite and UN Women project to end violence against women around the world. You know, there are some statistics from WHO, from the data over 80 countries further, one in three women. One in three women have experienced sexual violence. And the prevalently is why reigns from all regions from high-income countries to Western Pacific, eastern Mediterranean, to South Asian reasons. This mean it can happen anywhere where you leave. And it even worse when some woman will Fighting Sioux psi at the Saddam Hussein for them to get out from there. Scenario. Some of you might experience the violence in your family, or you might see it happen to the woman around you. Or could be their relative, the neighbors, their friends, or the woman, you know. And you don't want that outcome happened to them, right? So let's start that. Don't let that happen to the people you know, or you will join us in our campaign by simply first step. Like our Facebook page, say our post sped the worst about a woman and gender equality. It doesn't matter where you Firm a will leave american, European noise in one contribution could bring a big chain until society. Let's start actually from today. So how does C do that? How this C tell her story? She was studying with her own stories, history of cell array. So we understand about her family background and the reason why C, We're really care and want to work on Zander equality. So we start seeing this person and understand why seek care about this project. We build a connection with her, that trust with this woman and pay attention to what c talk about. Was this really vivid in front of you and make you related to how filling those moment in the past. When C was selling her story and talking about gender equality, then you ask, why I need to care about it. How does he do that? How does he make it relevant to you, the audience? You see that C, C was saying some of the example that some woman, they facing this issue, they will Fighting Sioux sky at the solos and for them to get out from this duration. And you don't want our AP that's consequent happened to all the woman's around you, the woman you love, Ray. And how about the cone to accent and strategy path the head. But see, we're bringing some of the data's that it takes data that create the urgency among the audience. You can see, remember the number one among tree woman's, one, every tree woman's around, you are facing this issue by themselves. So it's really a big concern and we need to contribute to solve this problem, to prevent this happened to all the woman around it. And what about her call to action is as very specific call to action. What does the US you just come to their page? Lighter project and sehr, their project. So that is raised. Awareness of gender equalities is as a very difficult task that C asking you to do. Now, right? So after you feel very justice woman, have the connection with this woman and feel relevant to the topic. And at the NC was asking you, one varies, very small and specific call to action. Could you say no to it? I think that all of us who listen to her story, who want to contribute to her project, right? So that's how we can apply some of the skill and the tactics that we were discussing in this class about story of self, how to connect with the audience and how to bring out the Stratasys and cone to the axon in a more specific way. 13. "I don't have a story to tell". How to start? : Now let this guide about how you can start practicing and applying this skill. I think I'd be a good thing in the mind now, right? I don't have a story to tell. Mile flyer, is this a simple life? I don't have anything special to talk about. I have that kind of taught in my mind before when I started learning this skill. But believe me, just the process. You need to start with the first story, the first draft. And then we win. Think more about it, revise a few term and you getting better and better. And until it become the skill, it wouldn't be more confidence and automatically using this skill in any kind of conversation, a presentation you have. For talking about story of self, story of cell. You can think about using story of cell in any situation, in the work or the daily conversation. When you need to build trust with the audience or the person that you are talking with. You want them to understand you as a person, what you care about, why you talk about this topic and view the chest and belief with them so that they would enjoy you later in your project. So that is way you could think about what story of cell I should say here, what values that relevant to the topic that I want people to understand for myself. Then think about going back to the history to Don memory. What will happening in their life? What would the challenge of the moment or so the value that related to the topic that you are presenting. Pick out those moments. What would the challenge, the Troyes and the outcome that you got at those moments? And find that what would the values that you want to so to everyone, all the meshes that you want to deliver to the audience to learn from that story. You can start by discussing about creating some story, about some of the main values that you have in life. Now take a time. For example, in the evening, tonight or tomorrow morning. Asking yourself, what are my values? What I'm cared the most in my life? What would the moment that saved me as who I am today? What was a special moment that turned my life into a different direction that now when I look back, I would be proud of myself. Right now. All of those moment. Think about all of those challenges. Moment in life or at the special moment, and make the story among all of those moment too. So dark values. You can ppm inventory of door, story of self. Then later you can apply it in a different situation that relevant to that values. At that moment you need to present a top are a presentation definitely related to that value is a need to bring out that story from the inventories of story. And then we just need to adjust this a little bit to more suitable to the Quran audience. So that how we practiced using story of self. And I also said in the material of the course, the worksheet for you to start practicing story of self with a guidance in detail that some of the thing that you could think about when you make those story of self and the component of story of cell that you can have their first drag about it. And remember, we need to revise those story a lot of time to make it getting better, It's time. So don't expect that you're going to have a perfect story at the first time that you try to write it. So for example, when you first make the first draft, you can say with some other people for them to get some comments from you. Or you can set here at the coast, here in the project so that I can give some of the command for DA Story. Then we talk about the story of us is mean that you need to mute the connection with the audience that's unique to apply in any conversation or presentation you want to talk with the audience, right? So how you can view the connection with them so that they can feel they are passive what you're talking about, and they get, pay attention to your presentation rather than is this is not my things, is another thing that we live in to me. Whatever you talk about this, talk about it. I don't really care by it. So we're doing one does fillings among the audience way. We own way one them to pay attention and fill way. They should care about what we're talking about. So how could we do that? Remember two different situation of the audience that I were discussing in the class. How about in the spawn group? Who said the same experience with you? How could you connect with them? And how about when you make a top among the big, broader audience? How could you use the different tactics to connect with the audience? Remember Jim Crow story a different way that he, Zeno life, his challenges Wei Zen a lie. His challenge to make it more common challenge that everyone could face of that they feel related. And also, how did he make everyone too relevant to the topic that he talks about? Comeback to watch the story again if you want. And learn from the tactics that he using to connect his audience, the border audience who never say experience with him. So then we move to Stratasys and cone to action. This path. We use the do very often at work, right? We go to make a presentation about what is our UCL and present about what ADA stall loosen or strategies that we need to fix this problem. Step 1, 2, 3, 4. But was as really working all the time. No Ray, there's still a lot of time that we have a very clear Stratasys, but no one will listen to us or take any action. So we need to understand the audience emotion, and what prevent them from taking action. And when you're creating door story, though, is create the emotional mango audience that counter equity or reasoner emotion that makes them one, chain them and make them want to take action. That is the act of storytelling that we need to create. So think about a different situation that you make, the presentation, that communication. I think that is could be really helpful for different situation. And you don't really need to make a form for more public narrative or leadership space. Like a leader stood up, sell story, a story of now and call to action. But you can use different different elements of Oedipus's story to apply for the presentation and make it more effective presentation or communication. So I hope that you already have learned some of the useful tactic, skill and information about storytelling, then you can apply to improve and make your presentation or communication more effectively. And I'm very excited to hear all of the story that you're going to say after this class. I different situation that he was successful in applying this skill and in the work on the communication. So let's see you another course.