The Art of Logo Design for Non-Designers | James E. Walker | Skillshare

The Art of Logo Design for Non-Designers

James E. Walker, Design + Art + Illustration

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16 Videos (36m)
    • Course Intro

      1:37
    • Designer's Story

      4:18
    • What Is A Logo?

      1:30
    • The 5 Basic Logo Design Styles

      2:25
    • Design Questionnaires

      3:49
    • Design Consultation

      2:32
    • Design Proposals

      2:04
    • Work Agreements

      2:29
    • Invoicing Collecting Payments

      1:28
    • Research & Development

      1:47
    • Design Presentations

      2:01
    • Thumbnails & Refined Sketches

      1:59
    • Digitizing & Refining the Logo

      1:43
    • Finalizing & Formatting the Logo

      4:14
    • Logo Design Style Guide

      1:02
    • Course Outro

      0:58

About This Class

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In this course, I'll share my creative process on the art of logo design. This course is for non-designers without any experience as well as graphic designers at the beginner throughout the advanced level.

Students will learn what a logo design is, its different functionalities, as well as the basic logo design styles such as wordmarks, lettermarks, combination marks, icons and badges.

Students will also gain insight on the preliminary business practices in Unit 2, with lessons on design questionnaires, design consultation, proposals, work agreements, invoicing, and collecting payments. 

Lastly, students will learn about my creative process of designing a logo, starting with research and development, presentations, thumbnail sketches, digitizing, refinement, file exporting, and even logo design style guides.

The purpose of this course was to enhance the quality of communication between non-designers and graphic designers, in hopes to preserve the integrity of graphic design as a whole. Let's get started!

Music Credits: All music in videos 1, 2, 16 are provided courtesy of Bensound, https://www.bensound.com/

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Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

James E. Walker

Design + Art + Illustration

Hey! I'm James E. Walker, graphic artist, designer, and illustrator. For over 8 years, I've worked as an independent artist and designer based in Houston, Texas, where I specialize in logo design, brand identity design and layout design for album art, apparel, book covers, and installation design.

My mission is to explore and develop futuristic ideas to produce simple, yet sophisticated design and art. As a creative problem solver, this is achieved through the disciplines of graphic d...

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