The Art of Cult-Like Loyalty

Ligaya Tichy, Community Developer

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About This Class

I have a history of getting people excited about things - something I do now as Director of Customer Experience at Threadflip, Community Mentor at SoundCloud and as an Advisor to Skillshare. And something I did previously as Head of Global Community at Airbnb and Senior Community Manager at Yelp. I’m excited about the opportunity to teach you how to cultivate Bieber-level loyalty and to share why I love doing it. 

This class is geared towards anyone interested in understanding how a brand or organization can build a dedicated, loyal following. Startup founders, business owners, brand managers or strategists all welcome.

We’ll cover the psychology and strategy behind turning consumers into believers. You’ll leave this class with an immediately-actionable customer loyalty plan of your own.

We’ll dissect some brands whose customers behave more like cult than consumer. As we examine why, you’ll borrow pages from these brands’ loyalty playbooks to craft the compelling narrative you want your customers to think of when they think of you.

I’ll guide you through different customer engagement programs and techniques so you leave this class a brand-building expert. You’ll identify who should make up your fan base, figure out an actionable plan to connect with them and architect the loyalty strategy that turns them into lifelong fans.

At the end of class I’ll choose one engagement strategy to shout out, and follow up with personal consultation.

12 of 12 students recommendSee All

Best teacher I have had on Skillshare. She is very involved and very dedicated to the class.
Vanessa Vela

Digital Strategist

This is one of the best courses I have ever studied and is so completely relevant in today's Internet world. Ligaya was very involved in of all aspects of the course from providing awesome information to joining in with class discussion and feedback. I highly recommend this or any other course that she may be teaching on Skillshare!
Sandra Relf

Creative Decorator

Ligaya is very passionate about community development and thus is a good teacher on the subject.





Ligaya Tichy

Community Developer

Ligaya Tichy likes to bring people together to learn. Currently, she’s an advisor to Threadflip and Skillshare and Community Mentor at SoundCloud. In previous lives, Ligaya was the Head of Global Community at Airbnb and Senior Community Manager at Yelp.

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