The Advertising Sales Process From Lead to Close
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Welcome to my class, todays lesson is on making a strong introduction3:07
Welcome to the class, todays lesson is on questioning techniques6:01
Welcome to my class, today's lesson is covering the presentation stage of the sales process3:44
Welcome to my class, today's lesson is about closing the sale6:12
Welcome to my class 'Handling Objections'6:52
Welcome to Closing the Sale15:13
About This Class
A wonderful comprehensive video course of the full sales process, starting with the introduction, questioning, presenting and closing stages.
In this video course it is vital to James that the video projects the importance of clear communication. The use of charisma, charm, sincerity, honesty and a aura of positive body language must be integrated into the sales process. The importance of having a strong product or service is of course, valuable, however, essentially ‘people buy people’. Clients and prospects will always do business with the people they like.
This video course gives a vital insight into how to project yourself using the sales stages
James started his career at United Newspapers Ltd, now called UBM Plcwww.ubm.com, London, UK.
During his career James ﬁrst started in B2B magazines across various sectors. James had the privilege of working for Building magazine, which is one of the United Kingdom’s oldest business-to-business magazines. This Magazine was launched as The Builder in 1843 by Joseph Aloysius Hansom – architect ofBirmingham Town Hall and designer of the Hansom Cab. The journal was renamed Building in 1966 as it is still known today. Building is the only UK title to cover the entire building industry.
Whilst at Building Magazine, he created and launched RIBA Interiors Magazine on behalf of the Royal Institute of British Architects. He then moved into selling Outdoor advertising, then consumer tiles which lead to selling adverting in the International arena in the US, Japan and South East Asia.
James went on to found ‘ Best of Magazines’ and ‘Be In Magazines’ which he subsequently sold to Morris Communication Company LLC www.morris.com.
Finally he set up LUXOS Magazines www.luxos.com which have since become the market leading luxury exclusive travel guides. These guides are available in London, Paris, Istanbul, Italy, Spain, Germany, Switzerland, Austria, Dubai, Abu Dhabi, Hong Kong, Macau, China and Brazil.
Today LUXOS has become a Multi-platform media, print, web and digital magazine as well as incorporating social media and Apps. He is still selling advertising today and loves the challenges the digital world has presented for publishers around the Globe. LUXOS Digital versions are already breaking records and doing extremely well. He is involved in very interesting projects, discussions and sales situations on a daily basis and these experiences prove invaluable.