The 2020 Beginner to Advanced Link Building & Backlinks | Christine Maisel | Skillshare

The 2020 Beginner to Advanced Link Building & Backlinks

Christine Maisel, Designer, SEO & Founder of Portable Entrepreneur

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42 Lessons (2h 21m)
    • 1. What is Link Building & Why It's Important

      2:52
    • 2. Understanding Your Link Building Goals

      2:13
    • 3. Benefits of Link Building

      3:51
    • 4. What to Do Before You Start Building Backlinks

      3:58
    • 5. High Quality vs Low Quality Backlinks

      7:31
    • 6. 9-Point Checklist to Recognize a High Quality Backlink

      3:29
    • 7. Link Building Strategies to Avoid

      3:34
    • 8. To Follow or Not to Follow

      4:25
    • 9. Why You Need to Review Indexed and Non-Indexed Pages

      6:17
    • 10. A note on Black Hat Link Building

      2:58
    • 11. The 3 Types of Anchor Text (&Why This is SO Important)

      5:02
    • 12. Internal Promotions to Kickstart Your Link Building Efforts

      3:55
    • 13. Start With the Low Hanging Fruit

      3:15
    • 14. An Easy Way to Find Curated Lists of Backlink Opportunities

      3:09
    • 15. Receive Customized Backlink Recommendations from This Tool

      2:55
    • 16. Does This Strategy Still Effective?

      4:06
    • 17. Lists Designed for Your Link

      6:01
    • 18. Using Other People's Traffic to Generate Visitors & Backlinks

      5:55
    • 19. Benefiting from Soon to Be Broken Links (Before Other Link Builders Find Them)

      2:17
    • 20. Let Me Fix It

      2:13
    • 21. Content marketing

      6:51
    • 22. You Share, I Share, We All Share

      2:31
    • 23. Fastest & Easiest Way to Build Valuable .Gov & .Edu Backlinks

      2:51
    • 24. Easy Features for Easy Backlinks

      2:43
    • 25. Backlinks Without Text

      4:28
    • 26. Value Swapping

      3:14
    • 27. Responding to Requests from High Quality Sources

      1:09
    • 28. Who's Talking About You?

      2:35
    • 29. Becme an Interviewee for a Guaranteed Relevant Backlink

      3:03
    • 30. A High Quality Backlink from a Site Google Loves

      1:47
    • 31. Backlinks from What You Already Use

      4:08
    • 32. Giving Back to Aquire Edu & Various Other Backlinks

      2:54
    • 33. Bigger & Better for Backlink Attraction

      1:24
    • 34. Buying a Link...Without Actually Buying The Link

      3:26
    • 35. Buying a Link...Without Actually Buying The Link (Option 2)

      2:33
    • 36. Do You Have Any of These Existing Relationships?

      1:49
    • 37. Extra Value for Extra Promotion & Backlinks

      3:51
    • 38. An Advanced Opportunity (for Use with Multiple Sites)

      2:04
    • 39. Find Your Proven Promoters

      2:23
    • 40. Which Email Address Should You Use for Outreach?

      1:22
    • 41. Email Outreach Send Times & Frequency

      2:40
    • 42. Name Drop for Accelerated Results

      1:32

About This Class

If you’re looking for a link building strategies that produce big results for your website, this is the ultimate resource for you.

You're about to go from beginner to advanced link builder. Link building can feel like a complex task to master but it doesn't have to be. In this course, we're going to go in-depth into a 3 step link building strategy and cover a wide array of link building strategies that will help you achieve the ultimate goal of the website. These steps to link building success are:

  • Step 1: Link building foundation

  • Step 2: Determine your objective(s)

  • Step 3: Link building the “natural” way

It's important you have a solid foundation of link building so you know what a high quality backlink looks like and which ones will positively impact your website This section includes a 9-Point checklist you can use to recognize a high quality backlink.

You're going to be strategic about your link building so you're only focusing on the links that are going to be an excellent addition to your backlink profile. Having a strategy is far more effective and results are achieved faster unlike randomly building a link here and there.

After all, your goal of link building is actually not to acquire backlinks. Your goal is the result link building will bring you whether that is more subscribers, more leads, more sales, more revenue, etc. Keeping this in mind, we will go after the backlink strategies that will help you achieve that ultimate goal...and not just randomly build a ton of backlinks.

By the end of this course you will understand:

  • The 3 types of anchor text, how to use and when

  • The 9-point criteria for identifying a high quality backlink

  • NoFollow vs DoFollow links

  • How to give you new webpages a boost before you begin backlinking

  • How to benefit from 20+ high quality link building strategies

  • Strategies for email outreach

  • and even more

I know that there are plenty of ways to cut corners with link building, however, my focus is on not only your short term wins but making sure the work you do today will continue to pay off years into the future. We will NOT be covering any link building strategies that could result in your website be penalized. We want to focus on the strategies that compliment our work so our results get better and better, year after year.

If you're ready to simplify the link building process so you can immediately start acquiring high quality backlinks, this is your go to resource.