Sorry, your browser is not supported
To have the best experience using Skillshare, we recommend that you use one of these supported browsers.

The 2018 Guide for Facebook and Instagram Success!

Everett Bowes, Brand Strategy & Creative Consultant

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
33 Videos (1h 38m)
    • Intro

      3:03
    • Who This Course Is For

      0:51
    • Preface

      4:32
    • Interruption Based Advertising

      5:55
    • The 2 Keys To Social Media Success

      1:19
    • Trust & Connection: Your Profile Picture

      3:55
    • Trust & Connection: Your Handle

      2:21
    • Trust & Connection: Your Profile (Bio)

      5:42
    • Trust & Connection: Your Followers & Follower Ratio

      4:13
    • Legitimacy Test: Your Number of Posts

      1:40
    • The Key To Connection-Worthy Content

      1:00
    • Content Guide: Your Signature Style

      3:35
    • Content Guide: Your Messaging Mix

      4:22
    • Your Bio Is Your Guide

      4:56
    • Great Content Starts With Your Bio

      6:05
    • The 3 Most Important Things You Need To Post

      1:37
    • The Key For Attraction, Connection, and Inspiration

      2:42
    • The "Boiling Point" for Connection

      1:57
    • Conversation, Not Conversion

      2:22
    • Understanding the Impact of The Algorithm

      1:57
    • Two Key Follower Strategies

      3:38
    • Why Your Hashtag Strategy Is Not Working

      5:26
    • Strategy: Business or Personal Accounts

      2:43
    • Strategy: Public or Private Accounts

      1:15
    • The Importance of Second Level Connections

      2:30
    • Tell Your Potentials What To Do

      1:38
    • How Often Do You Show Your Product?

      4:05
    • Show What Your Products Enable You To Do

      2:30
    • When Not To Send A Direct Message

      2:11
    • The Importance of Inbound Engagement

      2:29
    • The Secret of Outbound Engagement

      2:32
    • Tracking Your Potentials

      1:36
    • Closing

      1:25

About This Class

Learn the typical “social media account killers” and how to avoid them!!

This course is not a hashtag-strategy guide! This course is all about creating the content, profile, and messaging you need to stand out, connect, and engage!

In 2017 Instagram admitted "hashtags are broken”, so if you’re relying on hashtags to build your brand or gain income-producing followers you will need a new strategy!

This course breaks down keys for success into simple, memorable, actionable steps.

  • Learn why some of your posts get a fraction of your normal engagement.
  • Learn why other people get consistently more engagement than you.
  • Learn why Facebook and Instagram may not be sharing your posts with your Followers. 
  • Learn why you might not be gaining new Followers steadily and what you can do to reverse it.
  • Learn how the algorithm plays such a big role in the success of your posts, your feed, and your brand.

To breakthrough in social media you need engaging "everyday content”. That’s the focus of this course.  Learn how to create a feed that builds trust and makes connections through consistent, everyday content and engagement.

 ASK A QUESTION!

I love engaging with my active students. Have a question about a concept in the course? Ask me! Unsure how to apply one of my principles to your brand’s feed? Ask me! I am eager to help you beyond the lessons found here!

This course gives you the tools you need to build a social media feed that connects!

SEE YOU IN CLASS!!

b6fd2839

80 of 82 students recommendSee All

Excellent! So much useful information, and love the speed at which Everett powers through all of his advice. Nice to know he's updating these videos since things change so quickly with social. Well done
Huge thanks, Everett! I enjoyed watching the class and was happy to find out that I already followed some advice intuitively:) Great content, inspiring approach and tons of helpful info. Highly recommend!
Anna Sokolova

Artist, illustrator, designer

Lots of good information here on how to use social media in a thoughtful way.
Ev Wesson

Artist/Illustrator

1,227

Students

4

Projects

Everett Bowes

Brand Strategy & Creative Consultant


Hello! My name is Everett and I'm a Brand Strategy and Creative Consultant with over 20 years of experience helping companies brand boldly, create confidently, and connect deeply with their audience.

All throughout my career I've been called a natural-born-teacher. I love breaking down complex ideas into simple, easy-to-understand concepts that students can remember and apply immediately. My teaching is practical and delivered in a conversational manner.

I...

See full profile