Temple Branding: Build A Brand That Serves A Purpose

Douglas Butner, Live in Love

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8 Videos (18m)
    • Introduction to Temple Branding

      1:25
    • Taking This Course

      1:03
    • Foundation

      1:14
    • Vision

      4:42
    • Mission

      3:10
    • Pillars

      2:40
    • Putting Together Our Temple

      2:32
    • Bonus

      0:48

About This Class

Whether you're starting a company, beginning to sell products under a brand name, or organizing your personal brand, the simple tools in this course will save you time and revisions. Even for well-established brands, Temple Branding is a must.

All copy, that is, text written about your brand, has to come from somewhere. If you try to make out this text every time, eventually you will drift away from what really represents your company / brand. Especially if your organization get so big that you're not the one writing it. This drifting happens even in the biggest companies around today. Get one up on these organizations by organizing all of your brand information into clear, separated parts. This will allow you to come up with any text that you need, as well as tell others about your organization, simply and easily, for the entire life of your brand.

The techniques in this course are powerful and simple. In a few hours or less, you will have better statements written about your company than many Fortune 500 companies do. Never underestimate the power of a little planning.

In this course, we will go through declaring our vision, mission, strategies, and foundation. Then we will make our temple poster, a piece of paper that will visually display our temple. We can hang this paper by our desk, or somewhere we will see it easily so we are reminded of our purpose.

Join me, Douglas, as we build something worth worshiping.

(**Please note, the temple template is attached to Class Project on this site, it mentions other places in the videos.**)

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Students

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Projects

Douglas Butner

Live in Love

Douglas Butner, who designs under the name Douglas Fresh or Sir Douglas Fresh,​ is passionate about business, design and the web. Douglas has over 6 years experience as a hobbyist web developer, and over 2 years as a professional designer. Douglas is proud to call himself a geek, and loves learning new skills.

Douglas has a Bachelor's degree from Frostburg State University concentrating in marketing, and sells his designs on products around the world daily. Currently he runs several designer shops including Sir Douglas Fresh and Fresh Thread Shop. Douglas joined Udemy to inspire others to fall in love with design as he has. In the future, Douglas hopes to help artists by providing a platform to sell reproduction rights to their art.

My Qualifications and Works

Business Qualifications

I have always been fascinated with business and marketing, and made this my academic pursuit. While attending Frostburg State University for business with a concentration in marketing, I started a successful t-shirt design business. After graduating FSU with high honors in 2014, I started an LLC for my current web project, the Current X Change. I am particularly interested in branding and online marketing, and hope to share my knowledge with hungry entrepreneurs worldwide.

Design Career

I am an active graphic designer with a variety of skills and disciplines. Besides designing vector art for my t-shirt designs, I do photomanipulations in photoshop, and create fractal art using algorithmic software. I sell designs on t-shirts, stickers, canvas, leggings, and a variety of other products. Over the past two years I have sold over 5,000 products made with my designs, without spending a dime on advertising.

Web Work

As a high school sophmore, I developed a social network called Myhs[.]us (now retired). I learned PHP, MySQL, JavaScript, and CSS from books, and became quickly obsessed with the web. As a senior in high school, I developed Blurba[.]com (also retired), a site that used AJAX, allowing all interactions to take place in real time without refreshing the browser. Currently, I run a handful of sites related to my art, and am working on a platform called the Current X Change that will allow users to share and sell their digital art. While I don't teach any courses on web development, my experience in web development gives me a more in-depth understanding of online marketing.