Tell Your Personal Brand Story to Generate More New Business | Larry Easto | Skillshare

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Tell Your Personal Brand Story to Generate More New Business

teacher avatar Larry Easto, Best-Selling Writer

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

8 Lessons (34m)
    • 1. Introduction

    • 2. Your Personal Brand Story

    • 3. You As The Attractive Character

    • 4. Educating Through Parables

    • 5. Nobody’s Perfect: Share Your Flaws

    • 6. Attractive Characters Are Polarizing!

    • 7. Conclusion

    • 8. Your Next Steps

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About This Class

If you earn any, or all, of your livelihood from selling your services, your personal brand story is one of the most powerful resources in your marketing toolkit.

By means of your personal brand story, you can:

  1. Distinguish yourself from the competition
  2. Help prospective clients understand how you can help them
  3. Generate more new business by means of more repeat and referral business.

In telling your personal brand story, you position yourself as someone who can and does help clients address their individual issues, problems and opportunities.  

Regardless of how you sell your services—such as a freelancer, self-employed service professional, owner of a small service business or independent contractor-- this class will help you generate more of the new business that you want and deserve.

In five user-friendly video lessons, you will learn:

  • the important role that storytelling plays in marketing
  • how to tell the story of you -- the attractive character in your story
  • how to use parables as educational tools
  • how sharing idiosyncrasies (also known as character flaws) can increase your attractiveness.
  • how a polarizing position can be good for business. 

With the help and guidance of the class project you will:

  • start to prepare (or upgrade) your personal brand story
  • learn how to present yourself as the attractive character you are
  • identify past experiences that can become parables to help educate clients
  • increase your authenticity and attractiveness by sharing idiosyncrasies (also known as character flaws
  • identify how a different point of view can contribute to your personal brand story

All things considered, when you complete the video lessons and class project you will be well positioned to generate more new business by telling your personal brand story.

(INSIDER'S SECRET: If you want a free eBook about personal branding, click here.)

And to make good things even better, when you complete the class project, you will receive a free copy of DOTCOM SECRETS


Although positioned as a book to help grow a company online, this is also an excellent marketing resource for anyone who earns any or all of their livelihood by selling services.



This class is dedicated to Noah Adams, an authentically attractive character and wonderful friend who mistakenly claims to be an ordinary person.


To Andrea Farias of Skillshare, a shout-out and special thanks for her assistance and support in helping me create this class. In addition to preparing the cover image, Andrea introduced me to some user-friendly features of the Skillshare class format, all of which add value to the class.

Thank you both; this is a better class because of your support.


Meet Your Teacher

Teacher Profile Image

Larry Easto

Best-Selling Writer


If you earn any part of your livelihood by selling your services, I want to help you attract more clients.

In other words, I want to help you generate more of the new business that you want and deserve.

Long story short,  I have come to understand that marketing services is all about establishing and maintaining relationships with those wonderful people we love to serve … and are good at satisfying.

These marvelous folks are also known as ideal clients.

As short, user-friendly learning opportunities, Skillshare classes can help busy people like you learn more about what marketing is as well as the skills necessary to ge... See full profile

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1. Introduction: Hi there. I'm Larry East. Oh, welcome to my course. Tell your personal brand story to generate mawr new business In this class, you will learn what you need to know to make the most of your personal grand story by helping potential clients understand what distinguishes you from the competition. With this understanding, potentially idea, clients will choose you instead of the competition. And not only that, your personal brand story will encourage clients to return for repeat business and refer like minded people. To you, your personal brand story is all about a central, attractive character, and that would be you. This class will help you learn to present yourself as theater active character that you really are. Your personal brand story will also include an education element, which will take the form of inning of engaging parables, not dry lectures or boring speeches. And if that's not enough, when you finish the class project, you will qualify for a free copy of Russell Brunson's bestselling book dot com Secrets. Although Position is a book to help grow a company online, this is also an excellent marketing resource for anyone who earns any or all of their livelihood by selling services. There's lots of good things in the class, so enough of the introduction. Let's get on with Lesson one, the story of you and your personal brand. 2. Your Personal Brand Story: storytelling once the stuff of childhood nighttime rituals has grown up and is quickly becoming a go to tool in the very adult world of business. MBA programs, workshops and coaches all offers strategies and support to help today's business leaders and owners craft a better story. And it makes sense. Those who understand this dynamic can elevate the quality of their businesses and their results by leveraging the natural human propensity to take to make sense of the world around us. Through stories, these business storytellers create a narrative that contributes to greater connection, engagement and shared meaning. Everyone loves a story from young to old. This is because stories air vivid and memorable. They connect with people at an emotional level for higher engagement. All great teachers and mentors use stories to connected a deeper level and provide a clear picture of their teaching. When it comes to business, stories attract prospects by creating curiosity and solutions to their challenges. Realistically, although everyone and every business has a story to tell, not everyone is a good storyteller. A good storyteller can present a relatively weak story engagingly and more believably on the other head. A poor storyteller can render a fascinating story. Boring and unappealing marketing services must be personal. Effectively serving and satisfying our clients depends to a large degree upon maintaining workable interpersonal relationships with them. It is our individual personalities that helped create our likability in the minds of potential clients. By telling your story, not the stories of someone else, you can showcase your personality. Remember it potentially client ideal clients like you, They might hire you story, spark emotions. We have an intuitive emotional site as well as their deliberate, rational site to our character. Too often in business, we only tried to connect with people on a rational level, but this isn't enough to actually change how people behave. Behave. People may understand what you want them to do, but if they aren't emotionally engaged, the just won't do it. Storytelling gives us a way of inspiring listeners in a way that appeals to both sides of our character stories or how we think they're how we make meaning of life stories. They're how we explain how things work, how we make decisions, how we justify our decisions, how we purse aid, persuade others how we understand our place in the world create identities as well as define and teach social values. Why do audiences respond so well? The stories, the answer according to brain science, is their brains need information to be packaged as stories. Lists of facts are difficult to understand and remember, because they aren't in story format. Storytelling is a natural and obvious element of marketing your services. Marketing guru Jay Abraham suggests that your story take the form of your creation myth. That's the story of you and your personal brand. What is your story? Where did you start? What does it mean for your business? What failures have you experienced that have led you to your success in business? Walking my storytelling talk and to give an example of what Abraham suggests? Story as creation myth? Here's a short version of my story. My first exposure to marketing services was what I now call copycat marketing. Although the term may be new to you, the practice is probably very familiar. In effect, the approach involves promoting their services much the same way that everyone else in your market, in other words, your competitors is promoting. There's presumably this approach is based on the belief that have worked for them. It will work for me in my case, Wanted clients. For my fledging law practice, I adopted the same client generating activity that lawyers had always used to maximum effect. Schmoozing, now more commonly known as networking schmoozing, has Bean and remains one of the best strategies for marketing services. Happily, my networking is marketing, generating the flow of new clients necessary to build my practice and, equally important, generate the income necessary to support my family and pay the bills. Gratifying as my life is, a small time lawyer was, it definitely wasn't my lifetime career goal when the time came to leave the practice of law in a small town and pursue new opportunities in a huge city. Among the many new challenges was my head on encounter with a new and mysterious monster, the dreaded marketing wall, for whatever reason or reasons, my networking is marketing approach to generate new business was less effective as a big city consultant than ahead. Being is a small town lawyer. My search for marketing training lead me to a full term certificate course in marketing offered by a nearby university. Long story short discourse triggered my first marketing Ah ha moment. The breakthrough occurred when I realized that marketing is more than doing luncheon schmoozing. It is, in fact, a step by step process that is both repeatable and predictable and even better from my perspective, it was closely aligned with the process of strategic planning, which at the time was my preferred consulting service. It was fairly straightforward to attract my strategic planning methodology to the newly learned steps of the marketing process. Similarly, it was equally straightforward to apply what I learned about the marketing process to generate more new business for my fledgling consulting practice. Combining the more refined focus necessary for networking in a big city with the key elements of a step by step marketing process consistently generated more idea clients and new business for my consulting practice. At the rest is another story for another time. Now that you've heard part of my back story, let's start working on yours. That's what the next lessons all about. See, there 3. You As The Attractive Character: for as long as I can remember. I've been an avid reader, some of my best memories air associate with trips to the public library and returning home with an armful of new books to read. So it's not surprising that I met my most memorable, attractive character through reading. Not only did Commander James Bond CMG are NVR add to the fun of my high school years. He helped me through my university and law school exams. No, he didn't give me a license to kill the exams. Nor was he the inspiration for the post exam martini shaken, not stirred. Whenever there was a break of at least a day between exams, my practice was to devour a new James Bond novel. With the advantage of hindsight, it seems to me this was kind of like resetting my green clearing material from the exam received recently completed making room for the next one. There was probably also the added value of temporarily suspending belief, escaping the customary exam times, stress and height when James Bond moved to the movies and from there to videos like millions of other fans worldwide, I followed in my mind. Sean Connery is and always will be James Bond. But that's another story for another time. It really doesn't matter which actor was playing the rule. James Bond is James Bond and that such, he demonstrates the exceptional value generated by an attractive character. Certainly in the entertainment business, having an attractive character is an essential success factor. James Bond, as an essential character, has made the James Bond movie franchise number three on the all time bestseller list with worldwide box office takings a $4,486,206,572 as of February 15 2015. And that doesn't include revenue from book and video sales or box office revenue revenue from February 2015. Not surprisingly, the concept of attractive character as an essential success factor also applies equally to businesses like yours and mine. Russell Bronson, a truly attractive character in his own right, explains. A few years ago I started teaching this concept of attractive character that students who implemented this concept have totally transformed their businesses. All of the major success stories from any of our coaching programs got results by building huge brands and platforms around an attractive character. This concept could make the difference between making $1000 a month and making $100,000 a month. How attractive are you? How interesting are you? Why would someone tune in to watch a TV special about you? You might be thinking, but I'm not that interesting. I promise that I didn't feel that interesting when I first started out, either. But if you find ways to shape your back story, you can make it compelling and people will follow you because of a personal connection and quote. Even though the concepts of attractive character and back story may be new to marketing and perhaps also to you, they're very well known storytelling ideas to help get you started on your back story for marketing purposes. Here are three of the best tips that I found. Identify it events in your past and how these events prepared you to help clients ensure your background is relevant to your service and thirdly, cut as much non vital back story as you possibly can. Your back story is a very short version of your history. Is the combination of your personal skills training, education and formative experiences that define who you are and how you help clients. What could explain the way you are now? For example, if you're a great problem solver, what past experiences good of shape, this approach to life you might have had. Teachers are employers who encouraged you to tries to solve your own problems before asking for help. Or you could have been raised with the expectation of taking full responsibility for your own well being. Once you have an idea of the earlier experiences that define an influence you inter service , you can use these ideas to craft your back story when writing your backstory. Relevance is critical. Any events you describe in your story has to be relevant in the services that you provide. After making the switch from law to consulting. Among my marketing challenges was helping prospective clients understand that my services would help them identify and resolve management issues, not legal issues. Eventually, my explanation went something like, I want to help you address your management issues much the same way I applied my analytical skills as a lawyer to help clients with their legal issues in effect, this shifted the emphasis for my having being a lawyer to my applying the same analytical skills that I had applied as a lawyer. This shift help me make my analytical skills more relevant to the situation at hand. Even if your back story doesn't show explicitly how earlier earlier events lead to your present service offering, make sure it gives readers key information that helps them understand how you can help them . The problem of having lots of back story is that it draws attention to you away from the benefits that your service delivers to clients. Your back story adds a degree of psychological realism. It makes you more believable and helps your Odyssey audience empathize with you. Your backstory serves an important function. Increasing your audiences, audiences, emotional investment in your story of how you can help them up next, speaking in parables. 4. Educating Through Parables: in the simplest of terms, there are three stages at which it is important to educate clients. Stage one is prospective clients. At this point, your perspective clients may or may not have recognized that they have an issue that can be resolved and that you can help them address the result. This issue, regardless of whether or not potential clients and recognize they have a resolvable issue. The purpose of your client education is to help them understand that that when they're ready to address their issue, you are the right person to help them. Stage two is active clients very often. Clients who were receiving the benefits of our service do not always recognize the value that they are also receiving. As a result, the risk is that they undervalue your help or, worse, dismiss it as something anyone could do at this stage. Effective educational helplines understand and appreciate the value of the benefits that they are receiving, and stage three is relationship meeting. Its post engagement education helps clients remember the value that they received from your service. Not only will this encourage clients to return for repeat business, it would also increase heat, increase their willingness to recommend you to others and refer others to you. Given the importance of client education, what is the best way to help clients learn what you want them to know? In earlier lesson, we boarded the literary device of a backstory for uses, an element of telling your story. Another literary device. The parable can also play an important role in your story parables. A figure of speech which presents a short story typically with a moral lesson. At the end, you're a couple of examples. A group of alumni highly established in their careers got together to visit their old university professor. Conversation soon turned to complaints about stress and work in life. Offering his guests coffee, the professor went to the kitchen and returned with a large pot of coffee and an assortment of cups porcelain, plastic glass, crystal, some plain looking, some expensive, some exquisite, telling them to help themselves to the coffee. When all the students had a cup of coffee in hand, the professor said, if you noticed all of the nice looking expensive cups have being taken up, leaving behind the plain and cheap ones, well, it is normal for you to want only the best for yourselves. That is the source of your problems in stress. Be assured that the cuff that the cup itself as no quality to the coffee. In most cases, it's just more expensive and in some cases, even highs. What we drink, what all of you really wanted was coffee, not the cup. But you consciously went for the best cups, and then you began I each other's cups. Now consider this. Life is the coffee. The jobs, money and position society are the cups. They're just the tools to hold and contain life. And the type of cup we have does not define nor change the quality of life. We live sometimes by concentrating only on the Cup. We failed to enjoy the coffee. Savor the coffee, not the cups. The happiest people don't have the best of everything. They just make the best of everything. Live simply love, generously care deeply. Speak kindly. When I was in university, a group of which I was a member supported a community organization that offered advice and assistance to immigrants who were moving into our area. For the most part are role was to meet with the organization's clients to help them find the resources they needed to settle into their new community. One such pliant with Alex, who had recently arrived from the Middle East but spoke excellent English after only a few minutes of Alex's story. I thought I had heard it have to come up with some suggestions for him. Well, he continued, with this story, I mentally organized my response to him. After about 10 minutes, when I had my thoughts well enough organized and thought I'd heard enough of Alexa story, I interrupted him to offer my suggestions. When I finished giving my suggestions, Alex looked very puzzled, confused, So I asked him if there was something he didn't understand. In response, he told me that the first part of what I had said made sense, but the my suggestions had nothing whatsoever to do with what he considered his real problem. It turned out that I based my response on his first few words, but he got on to detail what he considered to be the real issue, which I had totally missed. One mentally organizing my thoughts. I leave it to you to come up with what I learned from the experience as outlined earlier parables or short stories, typically with a moral lesson at the end. Each of the examples is short. Each contain Zamora lesson from education perspective telling a story. It's much more effective than simply preaching, preaching or lecturing the lesson, which is more memorable. A longer lasting. The 269 words story. But coffee cups or the 16 words statement. The happiest people don't have the best of everything. They just make the best of everything. In my case, I learned more from my experience with Alex and hope you did as well than by being lectured on the importance of listening to the whole story before giving an opinion. But don't take my word for it. Think about your own life experiences. You, too, will find little parables that can help you tell the story of the attractive character that you really are up next. Sharing your character flaws 5. Nobody’s Perfect: Share Your Flaws: If you know some folks who are perfectionists either self identified or by their behavior, you probably understand that perfectionism can be both a blessing and a curse. The blessing comes when things work out right or is expected. What's not to like about that? The curse occurs when things don't work out as expected, disappointing but a fact of life. Here's an example of what I mean. An acquaintance of mine identifies herself, is a perfectionist. She explains that she doesn't do things that she cannot do perfectly. As a result, she tends do only those things, that she's really good at those things. She's done time without number. On those occasions when things don't turn out as well as expected, I eat less than perfect. She invariably offers an explanation, also known as an excuse for why the outcome was not perfect. Not surprisingly, she struggles with technology. Play me to have an unusual relationship with it from my observation, it seems to me that her perfectionism is becoming more of a curse than a blessing in psychology. Perfectionism is a personality trait characterized by a person striving for flawlessness and setting high performance standards. In my mind, the problematic part of perfectionism is striving for flawlessness as a perfectionist. My acquaintance most certainly strives for flawlessness, but when it comes to doing something, she doesn't think she can compete complete perfectly and flawlessly. She defaults instead to doing something she knows she can do flawlessly. This is best illustrated by the calendar she used to schedule her time a traditional hard copy calendar with pretty pictures and it out by a neighborhood business. Whenever she wants to schedule event, whether triggered by in person online conversation or announcements and notices or anything else, she has to Scrabble for her paper calendar. She shuns electronic calendars that would be ready of readily available on your computer and other devices, claiming I would never get it right. Moral of the story yield not to the appeal of flawlessness as a blessing of perfectionism. It could be problematic. There's nothing intrinsically good or bad about so called character flaws. Like the color of our eyes or hair. They are what they are. It is only by labeling them as flaws that they become problems instead of labelling these personal characteristics has flaws or something negative. Why don't we consider them for what they are. Idiosyncrasies, air, distinctive features that help make us unique. And don't stop there. Share these distinctive features as you would other factors that help differentiate you from everyone else. Taking this approach can add value to your story of you as theater active character you really are. Here are three value added benefits of sharing character flaws. First, they make you more authentic. No one wants to hear from or about a perfect person. Few people believe that such a possibility even exists. This is a classic example of the cliches. When something seems too good to be true, it usually is sharing so called Erica character flaws will help you appear more authentic. Secondly, makes you more attractive, since most people recognize their own character flaws were used any more attracted to other seemingly flawed human beings than we would to the perfect person. And thirdly, it can help intangible personal brand, apart from hiring a home handyman or homework candy woman who really wants to hire a jack or Jill of all trades. If I have a problem for which I need help, I want the best help that's available and that I can afford. Invariably, that help comes from a specialist, an expert in his or her field. By acknowledging and sharing character flaws, we can eliminate the baggage of appearing perfectly capable and being all things to all people and focus on what we do best are individual areas of specialty and expertise but way of walking the share, the flawed talk. I'll close this lesson with a couple of examples of what might be considered character flaws, even though I'm an active and prolific user of technology. Deep down, I'm both a technophobe and techno klutz. Whenever the latest technological advances announced, my immediate response is one of fear, dislike and avoidance. Once the fear and just like, weakened a bit and I start to think that maybe, just maybe, this advanced can help. May the technical it's part of me takes over whatever I can mess up, I usually do big time. How do I survive in today's technological age? Software help desks. If these wonderful resources gave frequent user points, my totals would be right off the charts. In my last year of high school, I was given an aptitude test, presumably to help me plan my post secondary future. Based on this test, the guidance teacher concluded that I was a mathematical genius and steered me into the position of accounting student with a local accounting firm. Long story, short, huge disaster to this gay. Whenever any aspect of my work requires ratio analysis or comparing numbers in any way, shape or form, I call my best friend, who is also my go to numbers guy. By sharing these confessions with you, I'm not reaching out for help. My purpose is simply to illustrate that, even though I have my own so called character flaws, as far as I know, these idiosyncrasies have never caused any client service issues. On the contrary, many clients have told me how much they appreciated the stories of my challenges. With technology and numbers, go figure any so called character flaws you might like to share. Next lesson. Harness the power of polarity. See there 6. Attractive Characters Are Polarizing!: in many professions and service industries, adopting a polarizing point of view is tantamount to breaking an industry rule driven by conformity and consensus. Established leaders in their fields invariably object to others who separate themselves from the norm and stand out from the crowd. From a marketing perspective, there's nothing wrong with the poor rising point of view. At the very least, such a point of view will help distinguish you from lookalike competitors in a crowded marketplace. It's worth noting that polarized does not necessarily imply two opposite opinions. It implies two different opinions. In addition to the ability to distinguish you and your service from all others. A polarizing point of view offers significant marketing benefits resonating with your target market. A polarizing point of view is the magic ingredient that helps attract and retain like minded clients. It's like what happens when the comments of a really good speaker make you feel that he or she is reading your mind. Instead of the hearing a rehash of the same old tired ideas, the speaker strikes a common chord. There's a commonality that makes you say yes, exactly what I'm thinking unintentionally. It was a polarizing point of view. That was the catalyst for going out on my own and starting my own law practice as an employee of a small law firm. Among other frustrations, I was unhappy with the quality of legal services available small businesses. This concern combined with increasing irritation with my stuck in the past. Boss, let's just starting my own practice with the stated purpose of focusing on small business legal needs. Not surprisingly, the other lawyers in the area were unimpressed, finding my edition of offensive, to say the least. Happily, my target clients, owners of small businesses, including self employed service providers, welcome my focus approach. Starting for a few local believers, my client base grew to include many target, an idea clients from three surrounding counties. Again, not surprisingly, as non believers, the local lawyers remained unimpressed. According to Russell Brinson, attractive characters air, typically very polarizing. They share their opinions on heart matters and stick to their guns. No matter how many people disagree with them, they draw a line in the sand, and when they take a stand for what they believe in, they split the audience into three camps. Those who agree of them, those who were neutral and those who will disagree them askew start to create that polarization. It will change your fair weather fans into diehard fans who will follow what you say share your business and by for new, over and over again. Running a business, regardless of its size or nature, includes making a wide range of difficult and challenging decisions. Theis you of taking a polarizing point of view is one such decision. From my experience, a polarizing position can and does resonate with target clients, but as noted, it's not risk free. Invariably, polarizing positions also offend others. In my mind, resonating with target clients offers sufficient value to offset the discomfort of offending others. In other words, connecting with like minded people and ideal clients is more important than not offending others who may or probably won't contribute to my business. What about you? Are you prepared to take a polarizing point of view that resonates with target clients but risks offending others? Why or why not? 7. Conclusion: marketing services must be personal were telling your story, not the stories of someone else. You can showcase your personality. Remember, if potentially ideal clients like us, they might hires storytelling gives us a way of inspiring listeners in a way that appeals to both sides of their characters. Storytelling is a natural and obvious element of marketing your services. Marketing guru Jay Abraham suggest that your story take the form of your creation myth. That's the story of you and your personal brand. What is your story? Where did you start? What does it mean to your business? What failures have you experienced? The lead to your success in business. Revisiting Russell Branson's words, the students who implemented the concept of attractive character have totally transformed their businesses. All of the major success stories from any of our coaching programs got results by building huge brands and platforms around an attractive character. This concept could make the difference between making $1000 a month and making $100,000 a month. How attractive are you? How interesting are you? If you find ways to share your back story, you could make it compelling and people will follow you because of a personal connection, regardless of whether you want to educate prospective or current clients or maintain relationships with the people who are important to the success of your business. Parables air in the best way to help these people learn what they need to know to continue to help and support you. Think about your own life experiences. What short stories about you and your experiences can help others. Aaron more about you and how you can help them remember the advantages. A sharing so called character flaws. They help make you more authentic and more attractive. They also enhance your personal brand. Given these advantages, it seems that there is little to be gained by denying or otherwise hiding your character. Flu Applause also known as idiosyncrasies Like me. Are you a technophobe or number by numbers? Maybe you can't cook or don't know the difference between a golf ball on the soccer ball. It really doesn't matter. Aziz. Long as you can help satisfy your clients, who cares that you don't know how long it takes to cook a soft boy league or anything else that it's totally irrelevant to the quality re services If any of your little video secret sees make you more authentic and attractive. Why not share low? Realistically, a successful business like a happy life is all about making the best choices along the way . Consistently, the most successful service businesses choose to resonate with Target or IDEO. Clients resonating with target clients offer sufficient value to offset the discomfort of offending others, connecting with like minded and ideal clients. ISMM or important than not offending others who may or probably won't contribute to your business. This'll brings us to the end of the video lessons, but it's not the end of the story about your personal brand story. Check out the next steps. 8. Your Next Steps: thanks for allowing me to share my story of how your personal brand story can help you generate more new business. This has been a fun class to prepare. I hope you enjoyed the parables and small stories as much as I did developing and sharing them. As noted in the conclusion. The story of your personal brand doesn't stop here, as is the case with all skill share classes. The class project and forum are essential learning elements. The project will help you apply what you have learned in the video lessons, and the forum will operate on the ask anything basis. This will allow you to ask anything about the course and sharing and comments or observations. By participating in the class forum and complete class project, you will optimize the benefits that you have learned in the video lessons. Once you complete your class project, I will send you a link which will allow you to order your free, hard copy version of Russell Branson's bestselling book dot com secrets. Technically, the book itself is free. You pay only for shipping. Why would you want this book? This'll class was based upon one of three components of building. An attractive character is described in the book. The other two components Air settled on the slide with dot com secrets you condone deeper into developing yourself as theater active character. Your personal brand story. Also the content upon which this class was based represents nine of the 255 total pages of content of dot com secrets. I'm not sure what this means numerically, but I do know that if you learned at least one new thing in this class, you can expect to learn a whole lot more new things from the entire book. When, about 28 times morning things be a good estimate. Thanks again for participating in this class. I look forward to connecting with you in the Forum.