Tell Your Brand Story / A Brand First Workshop | Chris Fredricks | Skillshare

Tell Your Brand Story / A Brand First Workshop

Chris Fredricks, Brand Strategy and Design @ OPEN co.

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7 Videos (28m)
    • Welcome

    • Know Your Brand

    • Plan Your Story

    • Prototype Your Story

    • Get Feedback

    • Revise & Finalize

    • Stay Weird & Tell Stories

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About This Class

Finding the best way to tell your story is hard, but the good news is everyone has a unique story. Maybe it’s about what motivated you to get started, or the way you do business. Your story is already there to tell. You just need to figure out the best way to tell it. 

In this class, I will go through the process of putting together a story, using one of my own businesses as an example. You can follow along and build off of what you already know about your business in order to craft a specific story for your audience that connects emotionally, and gets the results you are looking for. 

All of the content you put out into the world should be a continuation of your story. This class can help you tell that story. 

Follow along with the worksheets and share your progress in the "Class Project" section to get some feedback.

This class is part of a series covering the Branding process. They do not need to be taken in order, but I'd obviously recommend them all. 

1 / Find Your Focus

2 / Find Your Voice 

3 / Keep it Consistent

4 / Tell Your Brand Story





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Chris Fredricks

Brand Strategy and Design @ OPEN co.

Chris Fredricks is the founder of OPEN co. a design studio focused on building brands, in Grand Rapids, Michigan. The studio is an incubator for brands we launch, a platform to educate entrepreneurs in our community and a design studio. Chris started OPEN co. after four years as the Graphic Designer for the sun care company Sun Bum. He is currently a Visiting Professor of Graphic Design at Grand Valley State University.

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