Teacher Tips: Film a Great Introduction Video | Teach On Skillshare | Skillshare

Teacher Tips: Film a Great Introduction Video

Teach On Skillshare

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1 Lessons (13m)
    • 1. Creating a Great Introduction Video

      13:10

About This Class

Skillshare Top Teacher Jen Dixon shares best practices for filming an introduction video. In this class you will learn: 

  • What an introduction video is and why it’s important
  • Content + visuals you should include in your introduction video 
  • Common mistakes to avoid when filming your introduction video 

Transcripts

1. Creating a Great Introduction Video: Hi, I'm Jen Dixon, and I'm a teacher on skill share. My classes air often on art related technique, discipline and skill building and other times best practices for the behind the scenes aspect of your art life. I mostly teach classes for beginning and intermediate students, but also illustrators and other creative people. I teach what I would like to learn as a student, and I think that's a great way to find your groove. I also mix it up with class lengths and create miniseries, which is what I do with my more in depth boot camp, Siri's and the bite sized studio food classes. But whatever you choose to teach, you still have to create a killer introduction video to captivate your students. I'm here to share what I've learned about making a good introduction video. Imagine a World Without movie trailers. Everyone would shrug and walk past movie posters without a second glance if they even saw them at all. But movie trailers are a huge industry for selling films, and you've got to think about your class introduction in the same way. You don't need laser guns and car crashes or incredible special effects of course, but your introduction video needs to grab Bibles and carry them into the rest of your class . That's the purpose of your introduction video, and if you do it right, they'll be with you the whole way. So how do you make that kind of excitement happen without explosions? We're gonna talk about the key ingredients and Maurin this video planning. Good lighting, good audio of friendly style. Some sneak peeks at your content. You got to tell them who you are and who. It's four on what they'll learn, setting the tone, and then you wrap it up with some enthusiasm and that called the action. Do that, and you'll definitely catch eyeballs. So let's talk about your content. Plan this intro. Script it and make sure you can flow from point to point without confusion. You're essentially making an advertisement your movie trailer for your class, so be clear and to the point, and just like a movie trailer, you need to tell the audience who it's four. Because although the Texas Chainsaw Massacre is popular, it's not really for every audience. So your class is it for beginners? I didn't say So. Do they need to come with that skill already but are ready to grow. Then tell them. I used to think that this would limit my audience, but actually it does the exact opposite, and you set the right expectations. So, speaking of skills, your student needs to know what to expect to achieve by taking your class. Will they learn to paint with watercolors? How about marketing their business? Maybe they'll learn how to tackle spreadsheets with increased confidence now that they know drill down and try to tell them the top 3 to 5 skills, techniques or concepts they'll possess by the end of your class, make them see the relevance of your class in relation to their lives. Create value along the way you're going to want to edit in examples of the work that you do in class. So this means that the intra video is likely going to be the last thing that you film. But you got to give those real world examples to catch eyeballs. Worth noting to is that skill share is global, and so not everyone will understand every word that you say, but they will understand what you show them. Skill share created this template for an intro, and it goes something like this. Introduce and say a few words about yourself. Then this class is aimed. Anyone who's insert your target experience level and is interested in exploring insert your topic so no previous experience is needed. And then, by the end of the intro, mentioned what they'll be able to create by taking the class. So say something like By the end of this class, you'll have a knowledge of Insert your topic, then details of the individual skills that they will learn. For example, by the end of this class, you'll have a foundational knowledge for working with water colors from setting up your studio to color mixing to using your brushes. You'll be ready to create your first painting in this medium in no time, and it's that easy. Honest. You can create an engaging introduction video without being a video professional or with fancy equipment. As I mentioned earlier, good lighting, good sound and being friendly. That's all you need. It doesn't matter if you have animation or filming a location straight out of a magazine. Good lighting, good sound, and being friendly is enough. Beyond that, you're going to want to consider the following the talking head, which is what this is. These can seem really scary at first, especially if you're not used to talking on camera, but it does get better with practice. I promise for remembering your lines. Some people use ipads or laptops with, like a teleprompter app, and some people just simply tape a bullet point list to their tripod. And then they just keep it really casual and unscripted. I do both, and with a little experimentation, you'll find out what works best for you. The screen cast. I've used screen cast footage in some of my classes, but if it's the bulk or the focus of your class, I still encourage you to do a little talking head for that face to face introduction. As teachers, we form a trust relationship with our students, and that is helped by seeing the person guiding you in the new skills. The physical demonstration. Did you top down desk angles or side views or other non talking head or non screen cast stuff? Then get some good video clips reserved for the intro, regardless of the type of class that you create, whether it's screen castile or physical demonstration. I'd recommend that you do a little talking head and then cut too short video clips of the demonstrations toe fire up your students. I typically do my introductions in this rough order talking head. Still photos still photo more talking head video clip, video clip, talking head with the enthusiastic call to action and then fade to black. I find this works for me, but you should explore and adapt that routine to one that matches your type of content. Let's talk about some dues. Endurance. Oh boy, I used to spend hours on my intro and outro videos. By the end of it all, I have gigs and gigs of footage, a headache and so much editing to Dio. My process is much quicker now. Here's where I was going wrong as well as a couple of other things to avoid. Not enough practice out loud of what you're going to say. I used to write a script and then practice it live on camera for the rial footage. Bad move, and I knew better, and I did it anyway, so there were so many takes read through your script or practice your flow from the bullet point list in front of a mirror a dozen times. It makes a difference. Also, no one wants to know your life story in the introduction. Maybe not at all. That's a harsh truth, but it's typically enough to say I'm Jen Dixon, full time artist and tutor, both in my studio and here own skill share. Nobody really cares that I like yoga. I don't eat meat, and I really need a holiday. Your students are here to learn from you, not about you. During your class. It's natural to maybe mentioned small things like I had a great first example filmed, but then my cat walked across it while I was getting a cup of tea. So we're just gonna start over, which adds humor and a personal touch without being too much. So stick to the topic and why your student is watching you get a YouTube video blawg. If you're dying to tell your life story. And as for introduction length, I'd say keep it between one and two minutes, but no longer. If you can't sell it in that amount of time, you need to rethink the structure and the point of your introduction, so keep it tight and to the point. This is advertising. Oh, and using music is a minefield. A huge turn off for me is music that dominates or competes for my attention instead of complementing the teacher, so keep it quiet if you use it at all. And finally that bit about being friendly. Be that, but not too casual. You're positioning yourself as an expert in this skill, so act the part. You're building confidence in their ability to learn a quality skill from you, not hang out for beer and pizza. So be you. But be friendly, engaging expert, you in your field. Here's a walk through for my intro to skill shares. Staff pick. Creating small, many masterpieces with big impact. It's an informal setting. I don't dress up for my studio. I introduced myself on my class. I convey my own enthusiasm and investment in the class. I tell who the class is aimed at and suddenly sell the idea of taking my other classes, too. Though they aren't a prerequisite to taking this one, I then tell the purpose of the class and how it could be used in the student's life. Then I described more specifically what will be covered in the class exercises. They typically don't take much time to make. So already, by a minute in either have your eyeballs or not. The rest is icing on the cake. I had more confident talk regarding what the student will achieve by taking my class and then speak as though I know the student is already hooked and ready to watch the materials list. So there it is. Caught me some eyeballs. You're going to get your creative juices flowing and fall in love with making many masterpieces. I can't wait to see your projects. We've got lots to cover, so let's jump straight into the materials list and get started in summary. Remember that you are short. Introduction video is to sell your class among thousands of other classes, but in a way that set to apart as a unique expert in your skill, you are attracting and engaging students who can then turn into your street team by tagging you in social media, leaving good reviews and telling their friends about the cool stuff they learned. The whole rest of your class needs to be quality of course, but this introduction is your chance to make a winning impression. So practice your presentation style, keep your edits minimal and show off your demonstrations on by the end of your introduction video. You should have people excited and wanting to jump in, do the projects and share the results with the world. So how about you start making some amazing introduction videos and share your results with us below? I can't wait to see what you create. Thank you for watching.