Teach Yourself Google Analytics in 24 Hours or Less (Chapter 1) | Mirsad Hasic | Skillshare

Teach Yourself Google Analytics in 24 Hours or Less (Chapter 1)

Mirsad Hasic, Systemintegrator/Teacher

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4 Lessons (28m)
    • 1. Class Introduction

    • 2. Basic Settings of Your Google Analytics Admin Account

    • 3. How to Modify The Property Settings to Your Advantage

    • 4. Adapting The View Settings to Suit Your Needs


About This Class

If you don’t know where your visitors are coming from, how you can convert them into customers and where they are leaving your site, this course is for you.

By adapting the information in this course you will be able to quickly identify the common pitfalls on your site, understand how to engage your visitors plus discover new earnings opportunities.

Few of the modules we are going to cover in this course:

  • Identify the pitfalls associated with your visitors
  • Discover how to indirectly increase your rankings
  • Find out why visitors are leaving your site immediately
  • Pinpoint the main traffic sources & referrers to your site
  • Discover how to quickly increase your site traffic
  • Understand how to improve the speed of your site
  • Set up goals and find out how they can benefit you
  • Find out how to set up & take advantage of experiments

Who is this Google Analytics Course for?
This course walks you step by step through the different module in Google Analytics by using real data from my own site.

By demonstrating what I am doing right and what I am doing wrong with my site, you will be able to instantly improve your own site as well!

Beside the common knowledge about Google you don’t need to pose any specific technical abilities or knowledge as the course assumes that you are a complete beginner just starting out!


1. Class Introduction: hi and welcome to the scores where you been learned the fundamentals off Google analytics. My name is Musa Passage, and I have been working with Building website for more than 10 years. I decided the scores for anyone who wants to learn the fundamentals of Google Analytics by utilizing the different tools and models available there. By the end of this course, you will be able to install Google analytics on your own site and then start monitor your traffic while looking for the different peoples and the different parts off your site that you can improve by utilizing all the Model Central's available for freeing Google analytics . They don't student, for this course is someone who wants to learn more about analytics and haul. It works in practice. The only requirement for joining this course is a fundamental knowledge about the Google platform. Feel free to check out the course description. I'm looking forward to seeing you inside a swell 2. Basic Settings of Your Google Analytics Admin Account: Hi. In this lecture, I'm going to cover the fundamentals off the admin section on the screen. You can see the home section off the Google Analytics, and this is the first thing you're gonna see when you're looking inside your account. So let's go over to the admin. Let's click on this section. All right. So first time you see this, it can get easily overwhelming. And I feel your pain because that's how I felt first time I saw a swell. However, this is nothing advanced it at all. And I ensure you that once you have completed this course, you will know exactly what each of those different sections means and hope you can use them . All right, so let's check out the ad mean account section first. So here we have the account, which is the one that we are doing this for next. We have the concept ings, and here I'm going to click on this one. All right, so here we go, here are different settings for your accounts. Basically, you can, for example, choose whether you want to share Google Analytics data with Google to help improve Google's products and services. You can also choose whether you want a more benchmarking and those do a secrecy are selected by default. For there, we have the technical support and basically, what this means is up. You allow the Google technical support repress attentive to access your Google analytics data and account when they find it necessary in order to provide service and solutions to your issues. I'm going to select this one because I trust Google. And after roll, it is their platform. You have the possibility to shoes Whether you want to give account specialist off Google marketing access to Google Analytics data, I'm gonna do just as well. And you can also give all Google sales experts access to your data if you want. So So I'm going to do that as well. Anything to improve Google because off their old Google provides this service for free. So I'm gonna also pay off in return by sharing my data. And you can review of the amendment if you want so But for my part, it is. Find someone just click on save and this is done us. You can see here success. So let's go over to the user management now. All right. So in user management, you can basically add different uses that you would like to access the different types and sections off your Google analytics. So you have the ability to allow users to manage users to add it to collaborate and also read and analyse. In my case, I only have one user. But if you were like so, you could add as many new socials you want here and then separate them by giving them different restrictions, base it on what you were like them to do and not to do so. You can see that my user is basically a lot to do. Everything. Manage users added, Collaborate, read and analyse. But let's say that we would like to add a test, use or test at use or dot com and allow him on Lee to read an Allies and let's click ad. You can also choose thesis. If you would like to not fight a specific user to email, I'm not gonna do there because this is just a dumb you. So let's click on land, and here you can see that we have a user with the email test that used dot com that can only read the narrow allies or data. All right, so next we have the old filters and in all filters, you can choose to add a specific filter. And what this is gonna do is that you can basically sell it the filter, type the source of this nation and select expression. Now, this is useful. If you would like to exclude different kind off traffic for a specific I p. Let's say that you will not like to see traffic in your Google analytics from your only address. So what you will do is to go over toe a neural beat. What ISS my i p dot com You can also type in this in Google immediately, and it will just show your i p address. So if she saw handed, this is you can basically exclude all data that is coming from your i p. In order to avoid any data flaws, for example of seeing ah, high bounce rate or, for example, messing up the session on your site, etcetera. This is pretty much useful, so make sure you take advantage of it. Anyway, I'm gonna go over to change history, and I'm gonna just click on this button. So here, you see that I have done several different changes. Us. I'm recording this lecture. So I have added the reader's eyes. Permission for test. That is not calm. Data sharing changes, data sharing. Setting trainer from all this issue may to share their. So this is basically all the changes that you're doing in your book. Only this account. Finally, we have the trash can, and it is pretty much self explanatory. Everything that you delete it is going to be in this trash can. All right, so that was it for this lecture. I'm not going to overwhelm you with more things. I'm looking forward to the next lecture where we are going to talk more about the admin area and the different sections available. So stay tuned. See you next. 3. How to Modify The Property Settings to Your Advantage: Hi. In this lecture, I'm gonna go through the property section off the admin area and here we gonna deke a little bit deeper into hauled Google analytics actually operate. So the first thing you need to know is about the property. So basically, you can add as many properties as you want to Google analytics and a property can be, for example, a nap, a site, a product, etcetera. Whatever you want to track can be most likely added to Google Analytics, But it is named us a property. If you click on property settings, you will see that we can actually modify several things. For example, we have the property name, which I am lazy and have named Do Soak a training guy dot com. We have the default Eurail. We have a default do, and basically, I'm gonna just leave necessities. You can see that We need to actually chose a view. Someone choose this one, but we can actually have us many of USA's. We want we have the industry category and I have actually no chosen this one. I'm gonna go over to truth sports because the site actually belongs to the sport category. This is basically something you would like to do in order to make Google's job easier, because they are going to be able to categorize your sight easier. But it is not think that is going to affect your rankings or whatsoever, so you don't need to actually worry about this anyway. You have the advanced settings when you can allow manual tagging to override out legging tagging. And this is something that you can either select or not and just assess status on advanced settings. I'm not gonna choose that food down. We have something that is really crucial for our Google Analytics account, and it is the ability to enable demographic and interest reports. So basically, what this is going to do is when you turn this on, it is going to display the different ages that your vistors have when they arrive to your site, the gender off your Easters and other interesting data that you can actually put into different categories and then spit up. So, for example, let's say that you have a product that you would like to target two people that are younger than 30. Then you will collect all of those data for that specific age and see how many of those people are actually decent in your site. If there are only few on the 30 then there is no point of creating a product putting it on your side because you will have where your little vistors that is actually going to be interested in on specific product. Anyway, this is just an example. So I'm gonna just turn the sound just us. I did. For there. We have the in page analytics and it basically at reboost to better track clings on your page. Have every two crisis a small change tracking code. So if you have already added the tracking cold your site, you will need to change it. When you turn this on, I assume you have no yet added Google Analytics to your site. So I'm gonna just turn this own and I'm gonna show you later how the Google tracking code looks nothing advancing it all. You have the ability to show the abandoned more the full view mode, and you can see that you should only useful view mode if you're having problems with the am bad emotes. I'm gonna just leave this perform and You can also adjust the search your soul specifically on this one you can scroll up and you see here that you can actually connect your Google that monster tools through this specific console. So I'm gonna just click on Don, I'm not gonna do that now, but it is recommended because you don't have to scroll back and forth. And now we see also that it has simply removed all the settings that I have done. Some when I just turned it on again. Let's see for him something industry, sport. All right, Selective. You that that's pretty fast. So this is basically what we need to do here. So I'm gonna just click on save screw up a little bit. Next thing we have the use of management and it is pretty self expander because recovered this earlier some more not gonna dig into. Now we have the tracking info, and this is where things get interesting because the first thing we have the tracking coat and this is where magic happens, because when you copy this code and added your site, Google is going to start track the age off your sister's how many registers you're getting from where they're coming from, etcetera, etcetera out. A bunch of different stuff that we're gonna color a little bit later will inject the Google analytics elite more detailed, so you can choose to embed the tracking court in different ways. You have, for example, the Java script, which is the easiest way to do the song and the one I recommend. However, if you have advanced skills and you would like to implement this another ways, you can use the Ph. B. Implementation. But this is out of scope of this course. You have also the dynamic continent plan a nation, which is also a little bit advances. And you have the Google tag manager. So I'm going to just stick to the website tracking option, which is the 1st 1 and use JavaScript while she embed the code. You can actually send traffic to your site, and you can actually see had active users on my site right now, which is pretty cool. So 14 active users us. I'm recording this, and it has also been receiving trafficking past 48 hours, so I have already employment to the code on my side, so I'm not gonna do that right now, but it is pretty much straightforward. And you can basically used different ways to implement the code on you can either use, for example, of war press plug in, which is the most common way to do this on or just based it into every Pedro to like to track. All right, let's go over to the data collection. And here you have the ability to enable daughter collection front facing futures. So what, It basically means it is that you're enabling analytics to collect data about your traffic that is going to be collected through the Google Analytics. So I'm gonna go ahead and enable their marketing, which will basically enable daughter collection for display and search marketing. So I'm gonna just go ahead and mark it down. It will automatically enable the advertising reporting futures when I just go ahead and click save next. We have the user, i d. And this is basically advances stuff. So I'm not going to play around with this right now. Gonna leave it just a cities under session settings. This is interesting because their default you have 30 minutes before the session is disconnected. So let's say that a new user is visiting your site, and he leaves his computer on and leaves for lunch or whatever he might be doing off the 30 minutes off in activity on your side. This session is going to be disconnected. But you wouldn't might like to change this to, for example, 50 minutes or 20 over every prefer. The thing is that by doing this, you are going to minimize the risk off having the wrong sessions data so it might look like people are spending more time on your site than what they are actually doing. So this is important. I want to just leave it to the fold. So let's go to Organic Surge. And here you have the ability to add more search engines to the fold, least off organic search sources. So in my case, I'm going to just leave the societies because off their old piracy, most of my traffic from Google's there is no need to play around with this, but you're free to do so. You have the ref for exclusion list. You can add a refer that you're like to exclude, and you basically entered the main here and you will not see the data from dance that specific refer. It might be a boot or whatever it might be that he's wasting your side frequently and messing up your data. You have also the search term exclusion released, and you can basically set search terms that you're like to exclude and avoid your site from being displayed in Next. We have the product linking, and it is the AdWords linking this is a little bit special, and I'm not going to dig into AdWords in the scores, but you can see that I have already played with AdWords. And basically, if you're not familiar with Edwards and it is supplied from created by Google, and all of those ads that you see on different sites are most likely from Google AdSense, which is the program that most issues in order to configure and display the ads on their site. In return, they are earning a small commission each time someone click on ads. Anyway, it is a completely different Universum, and I'm I'm going to dig into it right now, but I'm going to go over to the ads linking, and this is just a sad words us. I discussed it is out of the scope of this course. We have the ad exchange linking and you can basically select add extreme property and you can see that there are no at Google ad exchange accounts associative these account. I'm not going to do this either. Someone, I just leave necessities. And when you click all products, you will basically get an overview on off What you have enable disabled what you can do folder so you can see that here we can also link AdWords account if you like. So I have already won adwords account linker, but you can link several just for example post backs. You can see that there are no post backs year and these settings allow you to control which ad network receive you commercial data. Next, we have the audience definitions as this is also an advert future. So I'm gonna just click on this and if you click on audiences, you can see that you need to link your adverts account and I'm going to just leave this. We have also the dynamic attributes and this is interesting because what is going to happen is that when a mr for example visits another site and he has destroyed your site in the past. And if you have another word campaign running for that specific side deem then you're at are going to be automatically displayed on the specific site. This is why you can sometimes see ads on the sites that your wrist stinks. And you're wondering Hey, we're minutes. Where did this come from? Because how can the site know what I was actually searching for, like days ago or hours ago? Well, this is the answer on your question. They are probably using remarketing soul. Let's scroll down. Finally, we have the custom definition is and I'm gonna not going to dig into the this either. Sissy here that we have the ability to add no custom dimensions, custom metrics. We have the daytime port. This is a little bit advanced. Said so there is no need to care about this right now, and we have also the social settings here. You can basically ad on your l. So, for example, let's say that you have a YouTube channels, so you will just add the Ural here. And if you add your your l hear, you will be able toc social activities against those domains. So if you wish to do so than at your primary domain and you see here down here that if you enter www dot you to that conflict vicious life, my use or you will only get social activities against those domains you need to enter the main Exactly us. You see when you browse to it. All right, so this is basically about the property model in the adult section. So I'm gonna post for now. And I love you too. Let this sink a little bit. Feel free to replay the lecture if you're This is not something you understand? And when you already I'm going to see in the next lecture stay tuned. 4. Adapting The View Settings to Suit Your Needs: Hi. In this lecture, I would like to discuss the view section off the admin dashboard. So you see here that we have the several different subsections and I'm gonna go through all of those and explain briefly what they are about and how they work. The first punish the view setting. So if we click on it, it is pretty much straightforward. You have the you name, you have the website, Your l The time song that the fold page you would like to use, for example, so Katrina dot com the one after it exclude Ural query perimeters easily to be special, because this is basically about whether you're using any kind of tracking your else that you would like to exclude from query parameters. I'm gonna get into the query permit this little bit later in this lecture. For that, we have the currency, which basically means that if you are, for example, targeting a specific your l where your mr or potential customer lands off there he has done a specific thing. For example, per chases a product or even signing up for your report, you will count this us, Let's say $10. And if you have 50 sign ups, you or sales you were. It will naturally be $500. Anyway, you get I d. Next we have the boot filtering, which basically means that you're excluding all hits from known boots and spiders. So they are not going to mess up your sore traffic. After that, we have this sites are tracking. I'm only just turn this off in order to show you how this works in practice. So if I turn it on again, you will see that there is a little Q down here, and at first, it doesn't make sense at all. However, this Q is important because what it means is that this is the internal search variable that issues to my site. I'm gonna soon show you how this actually works in practice, which is used to collect information from a site. So, for example, let's go over to my site first. Here I have their Google custom search, and basically this is all about the Google custom search. So let's say that I search for cleats here. Now if someone search for cleats and let's say that I would like to collect how many times the cleat is being searched for. I will just use the Q down here, and you can see here that the Q is equal with cleats. So basically, this is the portrait. We are interesting in the variable here. Q. Which can, by the way, be search term term keyword, etcetera, depending on the platform but you're using is the interesting one, because it is the one that is going to pass for about the information that our users are searching for. So we can later actually categorize how many users have searching for a specific phrase on our site and then adapt our content after that specific user or whatever we would like to do with that kind of information. So let's go back to know it's again. You can also strip query parameters out off your L. This is, for example, if you're using some own query perimeters, which spied way pretend violence, a topic, and out of this course you can actually select this box. Next. We have the site search categories, and what this means is that down here you can see that I feel it would choose. So let's say that I have are dropbox down here, which use jerseys, she impacts etcetera. So if a user juices shoes here, I will, of course, need to have ah, scroll box down here where my sister choose the shoes and then types in cleats and then hits Enter. What is going to happen if you go back to politics is that all of those searches with cleats where users have selected shoes is going to be under the category shoes. So if User, for example, searches for Nike, Adidas Puma, it's etcetera and select the shoes. Next time I checked the reports or generate a report without specific category, there are going to be displayed under that specific category, and also here can strip, actually category perimeter out of the euro as well. So this is basically about the view settings. Next, we have the user management than it is pretty much straight for just us be discussed earlier in this section. After that, we have the goals, and goals can be used, depending on what kind of goalie would set up so you can actually set up a specific all, for example, reaching 500 twisters per day or whatever you would like to go to be ritual, then show up in the reports. Whenever you have reached that goal or not under our specific period and where you get ready, let's go over to the content grouping. So if you click on new content grouping, this can be useful if you, for example, have different categories on your site. For simply my case, I have soccer positions and then I will have different positions like Striker, fullback goal, etcetera. So I will be ableto group the content based on the grouping. So if I write here, she shoes and then click on add extraction, I could actually write your slash soccer positions and then an Asterix and everything after the soccer positions will be treated. US contained up belongs to the specific actually reaches the soccer positions. This is, by the way, something called Reg expression, which is out of the scope of the scores, and we're not going to continue discuss it. But this is one off the things that you can use counting grouping for. Anyway, let's go over to the filters and in the filters. Can Justus. It sounds at a specific filter. You can just typing test, and here you can select filter type. Exclude Salix sources the next destination Justice and explained earlier traffic from east . Be the main sore from your own deep address and then include that deep address, and you will not see traffic for in your reports pretty much straightforward. Let's go over to channel settings. So Channel grouping is all about the rule. Basic groupings off your traffic sources and throughout the Google Analytics reports, you can actually see your data organized according to the default channel grouping and a grouping off the most common sources of traffic, like paid search and direct traffic. This allows you to quickly check the performance off each off your traffic channels quickly and is next. We have the manage brand terms. What this means is that you can separate actually keywords that contain your specific brand . So let's say that you were operating like Nike or Adidas. You could actually exclude all the keywords that contain your brand, and then you will be able to filter it in the reporting. For that, we have e commerce settings, and here you can basically create labels for each trickled process page. For example, if he enabled this and click on next, you can actually enable our label, for example, court page payment paid delivery page. It separated. You get the idea. Next we have the calculated metrics, and this is a little bit advanced. The topic So you can read that. Calculate the metrics all used to the fine metric that our computer from existing metrics and rhyme or relevant on releases and the neighbor great and action ability without leaving the product. And you can use calculator metrics with custom Report dashboard. So regions, if you click on new calculate that metric considered to can actually quickly added here. I'm not going to discuss this because this is out of the scope of this course off the role it is intended for beginners, not advance it uses for there. We have the segments under the personal tools, unless is, and here you can click on new segment, and what you can do here is to basically separate the vistors into different segments. For example, age 18 to 24 female. The language affinity category in market segment, other category location, etcetera etcetera So you can do that. But demographic technology behavior data for session traffic sources also conditions and sequences a swell and way. This is also pretty advanced it for now. So I'm going to just show you how it works. I'm not going to dig into it in this lecture either. Next we have the annotations and just as they sound, those are the annotation that you can create for your traffic Ford. Er there is attributions, models. We're going to discuss those a little bit later. But simply put, it basically means that you're assigning are specific 0.2 hall of your restored operate. For example, if they buy the product immediately will assign a specific point. And if they, for example, click true force, then obviously you will assign a different point as well. Etcetera, etcetera. So for now, that's enough for you to know. Let's move order custom beta channel groupings. So let's grow up, and you can actually create a new trial grouping and create different rules. I'm not gonna touch that for now. Custom alerts you can set up, for example, better your site reaches 500 re stirs or whatever you were like to set alert for the schedule. It emails. You see that you have no data for this year So you have no scandal. It e mails for now. Short cuts associate sounds different. Short cuts not available right now and finally share assets. So what you basically do here is that you can share this with other people. If you click on share, you can actually see share template, leak or sharing solutions, calorie. Whatever you would like to do, it's up to you. But simply put, you can share it with others. All right, so that's a seat for this lecture. There is a lot more upcoming, so stay tuned. I hope this is not overwhelming. And you are free to replay this lecture as many times as you want and even contact me. If there is something you're wondering about. I am here to help, so do not estate. All right, stay tuned. See you next.