Teach Online: How to Create an Effective Course Objective and Avoid a Common Beginner Mistake | Eric John Campbell | Skillshare

Teach Online: How to Create an Effective Course Objective and Avoid a Common Beginner Mistake

Eric John Campbell, Author

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8 Lessons (11m)
    • 1. One of the Biggest Mistakes I See New Online Instructors Make, And How to Fix It

      1:19
    • 2. The 3-Gate Test

      2:06
    • 3. Time to Write Your Own Course Objectives

      0:41
    • 4. Examples of Good and Bad Course Objectives

      2:23
    • 5. Time to Rewrite Your Course Objectives

      0:53
    • 6. Commit Yourself to 1 Course Objective

      0:38
    • 7. Quick Summary of Everything You Did In This Course

      1:00
    • 8. BONUS Video: Real-world Examples Here on SkillShare

      2:24

About This Class

This is the 2nd course in a series that will help you create your own, profitable online course.

Link to 1st course - Teach Online: Everything You Need to Know Before You Create Your Online Course

http://skl.sh/2n9BRYq

In this course you will learn how to create an effective course objective. This is a critical step that you must complete before you start outlining your online course.

One of the biggest mistakes I see new online course instructors make is they take their students on a journey without a clear end goal.

After teaching online courses for 3 years I've come up with a very quick way to create effective course objectives. In this course I show you exactly what I do and then will have you create your own course objectives and submit them for feedback.

See you inside the course!

-Eric

Transcripts

1. One of the Biggest Mistakes I See New Online Instructors Make, And How to Fix It: one of the biggest mistakes that I've seen new online course instructors make is also incredibly easy to fix. And that mistake is most new instructors take their students on a journey without a clear goal, and this is a problem for two reasons. The first reason is, as an instructor, if you're creating a course without a clear goal in mind than most likely or course is gonna be disorganized and students hate disorganized courses, it makes it incredibly hard for the student to focus on what you're teaching. The second thing that's a problem is when your students take a course without a clear goal in mind. They don't know where they're headed. And when students don't know where they're headed, they have no way of measuring how much progress they're making. The good news is there's a very easy solution to this problem, and that is to create one very clear and specific outcome that your student is going to accomplish by the time they finish your course. I've been teaching online courses for over three years, and I've created a very quick way to create effective course objectives. In this small course. I'm gonna show you exactly what I dio. And then we're gonna have you create your own course objectives and submit them for feedback. In this video we talked about why having a clear course objective is so important. In the next video, I'm gonna show you exactly how I create my own course objectives. 2. The 3-Gate Test: in this video, I'm gonna share with you the three gate tests, which is a method that I've created to quickly create effective course objective. And the way this method works is you want to ask yourself three questions about a potential course objective. And if you could answer yes to all three of these questions, then it means it's a great objective, and you can start building your course around it. But if, on the other hand, I answer no to any of these three questions, then I'll immediately scrap that course objective and come up with a new one. Number one is the course objective, specific, and a bad example of this would be learned how to become an expert in photo shop. As you can see in that example, it doesn't promise any specific outcome that your students gonna get by the time they finish your course. A much better example would be learned how to retouch portrait photos in Photoshopped. The second question that will ask is, is the course objective, simple and a bad example of this would be learned how to retouch portrait photos and photo shop by removing blemishes and color grading. Sure, you might teach your students those two things in your course, but there's no need to include that extra detail into your course objective. Instead, just keep it as simple as possible. And the third question I'll ask myself is, Is the objective not over promising? And it's very important that we don't promise a certain outcome for students that we're not going to deliver on. A bad example of this would be learned how to retouch portrait photos in Photoshop and become a well paid photo sought professional. Sure, your course is going to give them skills and photo shop, but it's probably not gonna make them instantly become a well paid Photoshopped professional. And if you promise an outcome for your students that you don't deliver on, they're gonna be very upset and leave poor reviews for your course. In this video I shared with you the three gate tests that I used to quickly create effective course objectives. In the next video, I'm gonna have you create five of your own course objectives using this method 3. Time to Write Your Own Course Objectives: in this video, I'm gonna have you take time to write five of your own course objectives using the three gate test. At this point, I don't want you to worry about writing perfect course objectives that you're going to commit yourself to. Instead, I just want to get you to brainstorm some ideas and get used to this process of creating your own course objectives. Pause the video now and don't move on until you've written five different objectives and to help you write thes course objectives. Use the three questions below from my three gate test in this video, I had you right five of your own course objectives. In the next video, we're going to run through some good and bad examples of different course objectives. 4. Examples of Good and Bad Course Objectives: in this video, we're gonna look at some good and bad examples of different course objectives, and we're going to start out by taking a look at some bad examples. And the 1st 1 is created online course. And the problem with this one is first of all, it's not specific enough. What exactly are we gonna be learning about creating an online course? And the second is I think this one over promises. I doubt that one course is going to give you everything you need to know about creating your own online course. The next bad example is start a business and travel the world in 30 days and just like the one before it, I think this one is not specific enough. Start a business. What does that even mean? What type of business? How are you going to be starting it? And on top of that, this one definitely over promises. I can't imagine any single course giving you everything you need to know to not only start your own business, but to travel the world in a period of 30 days. The last bad example is learned the essentials of illustrator and be able to create illustrations, graphs, logos charged and more and the obvious. One that's wrong with this one is it's not simple enough. Sure, you may learn illustrations, graphs, logos and charts, but there's no need to make that part of the course objective, and it just makes it too complicated. And on top of that, even though it tells you all the things you're going to be able to create, I don't think it specific enough. It's basically saying, Learn the essentials of Illustrator and then you'll be able to make these things. But what exactly are the essentials of illustrator? What specifically are you gonna be learning? Now? Let's take a look at some good examples and all three of these examples answer yes to all three of the questions we talked about earlier. The 1st 1 is build a buzzfeed style blawg on WordPress. It's very specific. You know exactly what you're gonna be able to do by the time you finish that course. It's very simple, and it also doesn't over promise. And if you take a look at the second and third example, it's the exact same thing. Take a professional looking image of a meal or add 10 minutes of meditation to your daily routine. In this video, we talked about some different course objectives, both good and bad. In the next video, I'm gonna have you rewrite those five course objectives that you came up with earlier. 5. Time to Rewrite Your Course Objectives: in this video, I'm gonna have you rewrite those five course objectives that you wrote earlier. And my hope here is after seeing those good and bad examples that you'll have some more ideas about how you can improve upon those course objectives, she wrote earlier This time, I want you to give them a little bit more thought and really think about different course objectives that you would want to build your own online course around positivity now. And don't move on until you've rewritten those five objectives that you wrote earlier and to help you with this process. Keep in mind those three questions that we've been thinking about throughout this course. In this video, we rewrote those five different course objectives that you wrote down earlier. In the next video, we're going to decide on one of the course objectives that you wrote and have you commit yourself to creating your own online course around that one objective 6. Commit Yourself to 1 Course Objective: in this video, I'm gonna have you commit yourself toe one of those course objectives he wrote down in the last video and take a much time if you need here, I want you to really think about which course objective do you like the most that you could really see yourself building A great online course around posits video now And don't move forward until you've committed yourself toe one of those course objectives that you came up with earlier in this video you committed yourself toe one course objective that you could see yourself building your online course around in the next video. We're gonna review everything that you did in this course. 7. Quick Summary of Everything You Did In This Course: congratulations on making it to the final video. In this course, By now, you've not only written a bunch of different course objectives, but you've actually committed yourself toe one of them in this video. We're going to review everything that you learn and did in this short course. We started the course out by talking about why you need a specific course objective. And we mentioned that one of the biggest mistakes that new online instructors make is they take their students on a journey without having a clear goal in mind. Next, you learned the three gate test, which is my quick way of creating effective course objectives. After that, you went ahead and wrote five different course objectives. And then we talked about examples of both good and bad course objectives. After that, you re wrote those five course objectives that you came up with earlier. And finally you committed yourself toe one of those course objectives that you came up with earlier. That's it. You made it to the end. Congratulations. I wish you the best of luck as you begin creating your online course. 8. BONUS Video: Real-world Examples Here on SkillShare: in this bonus video, we're gonna take a look at some different titles on skill share and try to get an idea to see if that course has a good or a bad course objective. So I get a skill share dot com, and from here I'm just gonna choose business entrepreneurship, and I'm just going to jump to some of the less popular courses. Or maybe I'll just get more specific and click on one skill. Let's say freelance, and we'll look at trending glasses. So let's scroll down and take a look and one that I'm looking at Here is how to make a WordPress website, and I don't think that's a specific is it could be because you could say what kind of wordpress website are you making? But that being said, it is very simple, and I don't think it over promises too much. You probably are gonna be able to learn how to make a website for the time you finish that course. So I'd say overall, that's a pretty good course objective. And here's an interesting one. How to make money and get free gift cards to in surveys. Now I think that how to make money. Part is vague, but I could see why they included in their because it grabs attention. And I like to get free gift cards doing surveys. That's a very specific outcome that you're going to get by the time you finish their course . And it's also pretty simple. And I don't think I don't know if it over promises or not. Depends if you're able to get free gift cards after you do the surveys. So here's Shopify complete Walk through, Create your online store, and that's similar to the world Press one where I don't think it's as specific as it could be, because I'm sure you could narrow it down to what type of store specifically you're gonna create by the time you finish that course. But that being said, it's pretty simple, and I don't think it over promises this is a good one. How to get clients as an academic tutor. It's a very specific objective. It's simple, and I don't think it over promises. You can never know for sure until you take the course and see if you can get clients as an academic tutor. But odds are that's, ah, reasonable promise that the instructor can keep. So that's it for this quick bonus video. I just wanted to show you some real world examples here on skill share dot com.