Teach Online: Everything You Need to Know Before You Decide to Teach an Online Course | Eric John Campbell | Skillshare

Teach Online: Everything You Need to Know Before You Decide to Teach an Online Course

Eric John Campbell, Author

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11 Lessons (27m)
    • 1. Everything You Need to Know Before You Decide to Create an Online Course

      1:12
    • 2. My Story: How I Began Earning a Full Time Living Teaching Online

      1:35
    • 3. Everything You Need to Know About Online Courses

      5:54
    • 4. 3 Objections That Stop People From Creating an Online Course

      2:32
    • 5. 3 Benefits for Yourself When You Teach Online

      1:41
    • 6. 3 Benefits for Your Students When You Teach Online

      2:02
    • 7. 5 Different Uses for Online Courses

      2:28
    • 8. 3 Skills You Need to Be a Great Online Instructor

      1:49
    • 9. Amount of Time & Money Required to Create an Online Course

      3:46
    • 10. Course Review: Should You Teach an Online Course?

      3:10
    • 11. Sign the Create a Course Commitment Sheet

      1:10

About This Class

This is the 1st course in a series that will help you create your own, profitable online course.

Link to 2nd course - Teach Online: How to Create an Effective Course Objective and Avoid a Common Beginner Mistake

http://skl.sh/2mQK1HZ

Are You Thinking About Creating Your Own Online Course?

By the end of this course you will be able to confidently decide if it’s worth investing your time and money into creating your own online course. I have been teaching online courses for over 3 years now. I have over 42,000 students enrolled and I absolutely love it. Online courses are an incredible way to generate passive income for yourself and also to share your best content with students all over the world.

I’ve had a lot of other people ask me about whether or not they should create their own online course. And my answer has always been it depends. There’s a lot of different factors that someone wants to consider before they invest their time and money into creating that first course.

This Course is Designed for Anyone Curious About Creating an Online Course

This course is designed for anyone that’s been thinking about whether or not they want to create their own online course. You might be someone that is already very serious about this and already purchased a microphone or you could just be playing with the idea of creating your own course for the first time.

By the end of this course you will confident in your knowledge of online courses and if you want to create one.

 

Have a great day,

-Eric

Transcripts

1. Everything You Need to Know Before You Decide to Create an Online Course: Welcome to this course. In this first video, I'm gonna give you an introduction about what this course is about. And by the end of this course, you're gonna be able to confidently decide whether or not created an online course is right for you. And to help you make this decision, I'm gonna be giving you a deep understanding about what online courses are and what the process of making them it's like. Then I'm going to share with you all the reasons why you would want to create your own online course as well as all the reasons why you might not want to create your own online course. And this way you'll be ableto weigh the pros and cons before you decide to invest your time and money into creating your own online course. And at the end, I'll give you a course commitment sheet, which, if at that point you decide that, yes, I want to create my own online course, and I'm fired up to do it. Then I'll have you signed that sheet. And the purpose is it's a psychological reason that commit yourself to create an online course. And by signing that sheet you dramatically increase the chances of you following through and creating your own online course. In this video, I gave you an introduction about what you can expect in this course. In the next video, I'm gonna give you some quick background about myself as your instructor. 2. My Story: How I Began Earning a Full Time Living Teaching Online: in this video. I'm gonna give you my background as your instructor. But don't worry. I know you're eager to get into the course, so I'm gonna make it really short. And my journey began when I was 13 years old, and at that time I was playing an online computer game called Dreamscape. And one day I had the random idea to write up a word document guide on how to make money in that game and to put it for sale on eBay. To my surprise, it started making sales. And not only that, but people were leaving positive reviews, telling me that it made their lives better. And as a kid, I couldn't believe that. And from that moment on, I have been hooked to starting some random online business ideas in college. My random business idea at that time was importing men's magnetic therapy bracelets from China and selling them on eBay. Then I had another random idea. Why don't I create an online course that teaches people how to import these products from China and sell them on eBay? And let's just see what happens. And so I created a free course that outlined how to do that, and I went to bed. And as soon as I woke up the next morning, I received 50 students in that course, and I was so excited. And then when they started leaving reviews about how it made their lives better, it got me even more fired up. And ever since that moment, I have been hooked to creating online courses, and I've been creating online courses for about three years now. And I currently have over 42,000 students, and it's my full time source of income. In this video, I gave you some background about myself, is your instructor, and in the next video, we're gonna talk about the online course fundamentals. 3. Everything You Need to Know About Online Courses: in this video, we're gonna talk about online course fundamentals, and the first thing I want to talk about is the definition of an online course, and the definition is recorded lectures or videos that can be accessed by students over the Internet. The reason why I included the definition of these other two terms the move or e learning is because I want to show you that all three of these words basically mean the same thing. So if you see any one of these words online, know that they're referring to an online course. The next thing I want to talk about are the two types, of course videos. And every video in an online course is one of these two types. The first type is the screen capture, and that's the video you're watching now. In this case, I'm speaking directly into a microphone that's connected to my computer through a USB cable , and this way, you, as a student, can hear my voice and also see the laptop screen that I'm looking at right now, and in this case, that happens to be me showing you a power point. But that also could be me walking you through how to use an application on my computer or how to do something on the Internet. The other type, of course, video is the live video, and you saw this type earlier on in this course, and in this case you're sitting or speaking in front of a camera. And this way your students get to see your face, and the advantage with the live video is you're able to form a kind of connection with your student. That is simply not possible with screen capture videos. The downside toe live videos Is there a lot more complicated and expensive to create than the screen caption ones? And that's because you have to focus on things such as lighting, having a nice camera and getting nice audio. In the beginning, When you create in your first online course, I highly recommend that you stick to screen capture and then later on, if you want to move on and make more advanced courses, then you can start adding live video. Now I want to talk about how long these courses usually are, and I like to break it up into three different categories on the low end. Do you have micro courses, which are 10 to 20 minutes, and these air really common on skill share dot com. Then you have the range where most courses fall into, and that's the length from 1 to 3 hours. And finally, if you are looking for a really long course, there are over three hours long, and I've seen some that go as long as 12 hours. One of the most common mistakes that people make when they create their first course is they try to make it as long as possible. And a common belief is if I'm charging students to pay access to my course, I better make it long so they feel like they're getting their money's worth. But that's actually a bad idea, and shorter courses are better for your students. And that's because if you value your students time, you don't want to waste it talking about pointless stories or tangents in your online course. Instead, you want to focus on communicating the most important information and then eliminate every other thing that you can. The more you can eliminate from your course without getting rid of that important information, the better. It makes it easier for your students to focus, and they're more likely to watch your course until the end. Next up is the price, and course prices vary from free to thousands of dollars. And one very interesting psychological factor is the more student pays for your course, the more they will value it. Let me show you what I mean by that. Let's take an example. Let's say you have course A, which costs $0 course B, which cost $200 and in this example they have the exact same content. One student takes course A and one student takes course being even though these courses have the same content. The student that took course B is more likely to participate in the course. They're more likely to get better results, and they're even more likely to rate that course higher. And the reason why is people value what they pay for. And you sure you've heard of the expression you get what you pay for? Well, people are conditioned to believe this true, And when they pay $200 for a course, they automatically assume that it's gonna be better because it was more expensive there. Even more likely to commit their time to taking that course, which means they're more likely to get positive results from it. The next question is, where do you host your course? And there are a ton of platforms online that you could put your course on, but they all break up into one of two categories. The first are third party platforms and these air platforms where you can upload your course and then once it's uploaded, that platform will do all of the marketing of your course for you. The other types are self hosted platforms, and on these platforms you upload your course. And then you're also responsible for marketing your course and finding students that are willing to pay. The advantage with third party platforms is there's a lot less work for you to dio because they do the marketing for you. What, you're gonna make less money, and on the other hand, with self hosted platforms, you're in charge of all the marketing. We also have potential to make a lot more money. One important thing to note is many learning instructors host their courses on multiple platforms at once. So, for example, when they finish their course, they might upload it to you to me and also upload the exact seems course to skill share dot com. And this way they can create more channels where they can make money from their course. One important thing you want to dio is before you upload your course to a new platform, check with the platform and make sure that they aren't assuming they own the rights to your course. This is not a problem with platforms such as you Tamir skill share, because when you upload on these platforms, they say that you still are the owner of your course, and this means you can put it on any other website you want. In this video, we talked about online course fundamentals. In the next video, we're gonna talk about the most common objections that stop people from creating their own online course. 4. 3 Objections That Stop People From Creating an Online Course: in this video, we're gonna talk about the three most common objections that stop people from creating their own online cores. And the first is the belief that I don't have enough riel world teaching experience. And for some reason we have this belief that online teaching requires the same skill set that teaching in person does. But the truth is, it's completely different, and actually, a lot of universities are trying to get their professors to create online courses. But they're having trouble because thes professors that are great a teaching in person are terrible, it teaching online. And it's just a completely different set of skills. Most of the online instructors that air successful today didn't have any real world teaching experience before they started teaching online. Instead, they learned through trial and air and through experience. The next common objection that stops people is I don't know enough about my subject, and this one is really, really common, and for some reason we think that we need to know everything there is to know about our subject. Otherwise, we're not qualified to teach a course on it, and that's simply not true at all. If you have any amount of valuable information in its topic, and you have students who are eager to learn that information. And if you were to give that information, it would make their lives better than you are qualified to teach. In online course, your students don't care if you're the de facto expert on a subject. All they care is can you provide value and help them learn this thing that they're really eager to learn? And finally, the last objection that sauce people is I'm not tech savvy enough, and I think this one has a lot of good reason behind it because there is a lot of confusing technical stuff when you're first starting to create your own online course. And it's not because the process has to be difficult. But it's because there's so many different options about how you could get started creating your online course. And if you don't have someone walking you through step by step, it's very easy to get lost and overwhelmed with all the tutorials and help articles online . That's why this course is part of a Siri's, where I'm gonna walk you through every step of the way of creating your own online course. And don't worry, I'm gonna break it down. So it's very easy and you'll be able to create great looking courses, even if you're not a tech savvy person. In this video, we talked about the three common objections that's thought people from creating their own online course In the next video, we're gonna talk about the three reasons why you would want to create your own online course. 5. 3 Benefits for Yourself When You Teach Online: in this video, I'm going to talk about the three reasons why you would want to create an online course, and the first reason is the most popular, which is online courses can be a source of passive income. And what that means is you can spend a lot of time upfront creating a really high quality course. And then that course will continue to make you money, even if you don't put any more work into it. And this means that you can accomplish that dream that a lot of people have of making money while you sleep. The second reason why you might want teaching online course is it can give you a lot of credibility. So, for example, let's say that you're an expert in photo shop and you're trying to find some new clients instead of just saying I'm an expert in Photoshopped. Here's the previous work that I've done. Imagine if you were to say I'm an expert in photo shop, you can check out all my work here, and I also teach over 20,000 students on photo shop. Immediately in the eyes of that client, you're gonna be seen as more of a credible expert in that subject. The third reason why you might want to teach your own online course is it helps you reinforce what you're teaching. And I know this sounds kind of strange, but it actually is incredibly powerful. And that's because the best way to learn anything is to try and teach it to someone else. And in order to frame it in a way where you can communicate it to someone else, you have to organize it in your mind. And that process really helps you understand that subject more deeply. In this video, I talked about the three reasons why you would want teaching online course for yourself. And in the next video, I'm gonna be talking about the three reasons why teaching your own course would help your students. 6. 3 Benefits for Your Students When You Teach Online: in this video, I'm gonna talk about the three reasons why creating your own online cores is gonna help better the lives of your students. And the first reason is your students get access to your best content at an affordable price. And so think about that if you're an expert in your field, or you have some very valuable piece of knowledge that you want to share with people, rather than holding some kind of exclusive seminar where people have to pay thousands to hear you speak or not getting the chance to hear from you at all. Instead, they can take your online course at a reasonable price, and they get access to your absolute best material. That's pretty incredible. The next benefit for your students is they can access your course anywhere at any time, and this is really a huge advantage. Let's compare that Teoh University classroom. In that case, a student has to live in that certain area, and they have to attend the class right when it starts. If they don't do either of those two things, then they're not gonna access what the professors teaching. But here your students can access your course anywhere they have Internet access, and also they can start and stop the course whenever they want, And that means they can work it around their own schedule. And finally, the third reason why you'd want to teach your own course is if, of course, is designed well, it gives students confidence in themselves, and I think there's no better gift you can give people than confidence in themselves if they feel empowered and inspired to do something that's gonna make their lives tremendously better. And if your course is able to teach a skill that a student wants to learn and then has them feel like they have a true understanding of that skill, they're gonna feel so good about themselves and more confident and able to take on new things. In this video, I talked about the three benefits for your students. If you were to create an online course, and in the next video, I'm gonna tell you all the different ways that you can use online courses 7. 5 Different Uses for Online Courses: in this video, I'm going to talk about five different ways that you can use online courses, and the first is the one that you're probably most familiar with. And this is the one time purchase. Let's say you've created course A and you charge $99 for that course. That means when someone spends $99 they get lifetime access to your course. But there are a lot of other ways in this that you can use online courses. The second is the subscription model here. Let's say you have four separate courses, but they're all around a similar topic. You can offer access to all of your courses at once for, let's say, $20 a month. And that way your student can take any of your courses without having to buy the mullet ones, and you also get a consistent amount of money every single month. The next option is to help automate your business. So, for example, let's say you're an accountant and you spend about an hour explaining to each of your clients how to prepare their tax receipts. What if you could create a course on how to prepare those receipts and Instead of having to spend that extra hour of time with every single client, you just send them a link to your online course. This would save time for both you and your client, because your client can take the course on their own time whenever they want. Another option, our product or service tutorials. So let's say you own a startup and you want to show your users how to use your software. Most pieces of software have some kind of written documentation that's really boring, and most people don't read it, and you can create a significantly better experience for your user. If you were to create an online video tutorial, the fifth uses the one of most excited about, and that's as a tool for building trust. For example, let's say you're a premium plumber that offers a better service and your competitors at a higher cost. What you could do is create an online course that's free, that shares the five things to check before you call a plumber, and this is great because the students that watch this course will immediately see you as the expert and in their eyes, you're the go to plumber that they're gonna call when they have a problem. And there are so many different ways that you could take advantage of this trust that students develop with you when they take your online course. In this video, we talked about the five uses for online courses. In the next video, we're gonna talk about what I believe to be the required skills to teach online courses effectively. 8. 3 Skills You Need to Be a Great Online Instructor: in this video, I'm gonna give you the three skills that you need in order to teach online effectively, and the first skill is empathy, and I think this one is critical. You need to be able to put yourself in the shoes of your potential student and see your own course from their perspective. And that way you can design the course with them in mind every step of the way. The biggest mistake that I see new online course craters make is they try to brain dump all of their best information into an online course, and what they end up with is a course that has incredibly valuable content in it. But it's not communicated in a way that's easy for their students to understand. If your students can't understand your material, they could care less how great the quality of the content is. They want to take a course that makes their lives better, and for that to happen, the information not only needs to be good, but it needs to be communicated well. The second skill that I think is very important is patience, and the reason why is when you're teaching online course, you're gonna be spending a lot of time on ideas that you already know very well. And you're trying to structure these ideas and communicate him in a way that's easy for your student. Understand? And if you don't have patients, spending all this time on things you already know can get pretty boring. Finally, the last skill that you need to have is to be a well organized person, and this is so important because if you're unorganized person, your course will reflect that, and it will be organized as well. An organized course is very easy for students to approach, and for them to understand what's going on in this video. I gave you the three skills that I think are required to teach online effectively. And in the next video, I'm gonna share with you the amount of time and money you can expect to create your first all nine cores 9. Amount of Time & Money Required to Create an Online Course: in this video, I'm gonna talk to you about the amount of time and money you can expect to invest when creating your first online course. And what we want to keep in mind is the type of course video that you're gonna be creating . Like I mentioned in an earlier video. For your first online course, I recommend you just create screen capture videos and then later on, when you're ready, you can move on to live videos. And the reason why I think this is best is live Videos are more complicated and also more expensive to create. And for screen capture videos, the only things you need are a nice microphone and software to record your computer screen for the microphone. I highly recommend the Blue Yeti mike. It is the go to mike for you, to me instructors, and that's because it's reasonably price. But it also provides amazing sound quality, and it works for both Macs and PCs. You can find it very easily on Amazon. Just type in Blue Yeti mike, and then another thing you're gonna want to buy with your blue yeti Mike is a pot filter, and you can also search on Amazon for pop filter, and they usually costs around $10. And the purpose of a pot filter is you put it in between your microphone and your mouth. And that way, whenever you pronounce appease and said it making a popping noise that's really distracting for your students. It just eliminates that noise so you don't really need it. But for $10 more, it does make a noticeable difference in your sound quality. So I would recommend purchasing one. And then when it comes time for screen recording software, the best option for a Mac is screen flow, and the best option for PC is camped Asia. And pretty much every online instructor that is successful is using screen flow of throwing a Mac or a Camp Tasia on a PC. Now there are some free alternatives read on to pay anything, and I know these pieces of software are pretty expensive when you're just turning out. But the free pieces of software usually don't provide as high equality, and they're also harder to use. So if you can afford these pieces of software, I highly recommend you go with one of these. But if it is too expensive. Then you can YouTube tutorials for freeze screen recording Softwares, and there are plenty of options available. Then, if you do decide to move on to live video, two things to keep in mind are a nice camera can cost anywhere from 200 to $1200. And what I think is the most important thing is sound is more important than video quality . So it's better to have really nice sound quality that is toe have nice video quality when you're talking in front of the camera. Like I mentioned before, I wouldn't recommend this when you're creating your first online cores. Instead, you should be focusing your time and effort into just learning the process of how to create a course rather than being overwhelmed by how to film live video as well. When it comes the amount of time you could expect to take to create your first course, I honestly can't give you a number. It's very different for different people. But all I want to say about this is your first online course is going to take you the longest time to create. That's because you're learning a new skill, and you're not used to the process of creating an online course. So when you're creating that first course, don't worry. If it's taking you way too long, don't think to yourself. All man, this is taking so long. I'm never gonna create an online course again. When you create that first course, it may take you a while. But then when you go create your second course, it might take you half the time because you've learned so much. And the more I create online courses, the quicker I've gotten at it and the same will happen for you in this video. We talked about the amount of time and money you could expect to invest when creating your online course in the next video, we're going to review everything that we've learned in the Conclusion section. 10. Course Review: Should You Teach an Online Course?: in this conclusion video. We're going to review everything that we learned in this course in the beginning of the chorus. We talked about online course fundamentals, and the first thing we talked about was the definition of an online course. And we also talked about the two different terms E learning and MOOCs, or massive open online course. And basically all three of these words mean the same thing. Next, we talked about the difference between the two types of videos, a screen capture and a live video. The screen capture type is the type of video that you're watching now. I'm speaking in front of a microphone that's attached to my computer and were both watching my computer screen. The other option is a live video where you speak directly in front of the camera and with a live video, your student forms a connection with you. That just isn't possible. The screen capture videos, but the problem is it's a lot more complicated and expensive to set up. And that's why, for your first online course, I just recommend that you create screen capture videos. Next we talked about how the shorter courses, the better you want to communicate all your most important points and then eliminate everything else. Next up, we talked about how course prices vary anywhere from free to thousands of dollars, and we talked about that very interesting psychological factor that the more student pays for your course, the more they're going to value it. We then talked about the two main categories that most online platforms fall into and their third party platforms, where you upload your course, that site and they do all the marketing for you. But you make less money, and there's self hosted platforms were you upload the site yourself, and you also do all the marketing for your course. But you make more money, but then talked about the reasons why you'd want to create an online course, and these were you create a stream of passive income. They give yourself credibility In that topic, students get your highest quality content whenever they want from anywhere in the world. And when done right, of course, give students confidence in themselves. And the last reason why you might want to teach a course is there so many different ways that you can use online courses and in this course, we talked about five different ways. Next up are the cons or the reasons why you might not want to teach it online Course. We talked about the three skills that you need to have to be an effective online teacher. Those were empathy, patients and being a well organized person. Next, we talked about how learning how to create online courses is time consuming, and especially for your first online course. And then finally, we talked about how you will need to invest at least $150 to create your first online course. So the question is, with all of this information, do you want to create an online course? And obviously, on Lee, you can answer that question for yourself. But take some time to really think about the pros and the cons and just know what you're getting yourself into. There's a lot of benefits, but it also takes a lot of time and money in the beginning. In this conclusion video, we reviewed everything that we learned in this course in the next video. If you've decided, yes, you want to create an online course and you're ready. Then we're gonna sign the creative course commitment sheet 11. Sign the Create a Course Commitment Sheet: congratulations on making it to the end of this course In this video, I'm going to share with you the creative course commitment sheet. And if you've decided yes, you want to teach your own online course, then I highly encourage you to print the sheet out and sign it, and I know it might sound kind of pointless, but there's a psychological reason why I'm having you sign this. And that's because if you sign this and make a mental commitment to yourself that you're committing to create an online course, your mind is gonna want to stay consistent with that commitment you made. And you're more likely to make your own online cores in the future. When you're ready to sign the creative course commitment sheep, you can go to the class, project part of this course on skill share and download the PdF. Once you've downloaded it, I recommend you read through it. Make sure you agree with everything here, and then print your name on the first line and then print and sign your name at the bottom . Remember, this is not a sheet for anyone else, and it's only for yourself. But by signing the sheet. You're making a commitment to yourself that you want to create an online course, and this makes it more likely that you're gonna want to stay consistent with that commitment in the future.