Sweet Spots: Expressing Big Ideas in Small Editorial Illustrations staff pick badge

Tom Froese, Illustrator and Designer

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17 Lessons (3h 60m)
    • 1. Intro

      2:15
    • 2. About This Class

      1:47
    • 3. Primer: What are Spot lllustrations?

      5:30
    • 4. Primer: About Concept

      1:40
    • 5. Primer: About Style

      2:14
    • 6. Primer: 5 Elements of Style

      7:43
    • 7. Primer: 5 Principles of Design

      4:53
    • 8. Primer: 5 Principles of Stylization

      3:56
    • 9. Primer: Inspiration vs. Imitation

      2:23
    • 10. Project: Kickoff and Setup

      5:15
    • 11. Project: Set 1 - Research and Discovery

      15:13
    • 12. Project: Set 1 - Concept Sketches

      32:34
    • 13. Project: Set 1 - Final Artwork

      49:51
    • 14. Project: Set 2 - Research and Discovery

      24:16
    • 15. Project: Set 2 - Concept Sketches

      29:45
    • 16. Project: Set 2 - Final Artwork

      48:34
    • 17. Conclusion!

      1:41
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About This Class

The two most burning questions for illustrators are how do you come up with concepts, and how do you know what style to work in? If you've ever wondered these questions, this class is for you. While people of all backgrounds can take this class, it's made specifically for creatives looking for clues to the thinking that leads to illustrations that are both rich in concept and compelling in style.

Join Tom as he walks you through his entire process, from research, to sketches, all the way to the final set of illustrations. Along the way, he'll share with you deep insights about what goes into concept and style.

This class is more of a guided tour through Tom's thought and creative process — showing you the specific stages of his creative process and how he makes decisions at each. The goal of this class is to empower you to come up with stronger illustration concepts and work out a more consistent style throughout all your work.

Things you'll learn in this class include:

  • What is concept and style, and how do they work?
  • Do you need to have a consistent style to be successful?
  • Where do ideas come from?
  • How do you know what style, colours, etc. to work in?
  • How do you bring more consistency to a set of illustrations?

As always, Tom's brings you a fun and highly sharable illustration project to put your newfound knowledge into action! For this class, you get to create two sets of editorial-style spot illustrations. By the time you're done, you’ll not only have a set of delightful spot illustrations to share with the world, you’ll also have valuable insights into how you think and create — the building blocks of a long and satisfying illustration career!

VIDEO PRODUCTION BY CASSIAR FILM CO