Survive a Media Crisis
- 1x (Normal)
Create Your Message7:35
Distribute Your Message16:28
Practice on Video4:30
Give and Get Feedback1:18
Some Final Tips3:30
About This Class
Imagine that a crisis hits your organization and that you come out on top in the media. You initiate proactively to the media. You have a clear and easy to understand message. And you get the exact quotes you want in final stories.
You didn't pick or plan the crisis, but you were ready to communicate effectively.
Your reputation doesn't just remain intact; your reputation has improved!
You will learn how to prepare and deliver messages to the media in a time of crisis. How to plan for press conferences, media statements, messages and sound bites will be covered. Why it is essential to prepare for a crisis before you know when or what the crisis will be. Crisis communications requires a plan that covers every aspect of message development, rehearsal and media management. This course is ideal for CEOs, PR managers, crisis managers, and anyone who is responsible for the reputation of an organization.
TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament .
Walker has more than 100,000 online course enrollments and more than 16,000 online students.
His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.
Walker is also the author of "Media Training AZ" and "Media Training Success."
In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period.
Walker has also served as a former President of the National Speakers Association, New York City.
Walker was a merit scholar at Duke University where he graduated magna cum laude.
What others say:
“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television
“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer
(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm." Gregg Jarrett, Fox News Channel Anchor