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6 Lessons (33m)
    • 1. Course Overview

      4:28
    • 2. Create Your Message

      7:35
    • 3. Distribute Your Message

      16:28
    • 4. Practice on Video

      4:30
    • 5. Give and Get Feedback

      1:18
    • 6. Some Final Tips

      3:30

About This Class

Imagine that a crisis hits your organization and that you come out on top in the media. You initiate proactively to the media. You have a clear and easy to understand message. And you get the exact quotes you want in final stories.

You didn't pick or plan the crisis, but you were ready to communicate effectively.

Your reputation doesn't just remain intact; your reputation has improved!

You will learn how to prepare and deliver messages to the media in a time of crisis. How to plan for press conferences, media statements, messages and sound bites will be covered. Why it is essential to prepare for a crisis before you know when or what the crisis will be. Crisis communications requires a plan that covers every aspect of message development, rehearsal and media management. This course is ideal for CEOs, PR managers, crisis managers, and anyone who is responsible for the reputation of an organization.