Super Star Freelancer: 3- Grow Your Business | Mamdouh Kaldas | Skillshare

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

4 Lessons (18m)
    • 1. Grow business New Promo

    • 2. Picking The Right Clients to Work with

    • 3. One vs multiple Freelancing sites

    • 4. Setting Your Rates for Success

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About This Class

This is part 3 of the Super Star Freelancer Series.


In this part we cover the following topics:

  • Have you started your freelancer career and need to move ahead and start growing your business?
  • Do you ever ask yourself, How can I choose the right clients to work with?
  • How many freelancing sites should I work on and what to start with?

This class will help you move ahead and start to earn more money from Freelancing.

If you've missed the first two parts, you can still watch them here,

Part 1Super Star Freelancer: 1- The Basics and Getting Started

Part 2Super Star Freelancer: 2- Winning at Freelancing

Part 4: Super Star Freelancer: Freelancing on the Go

Don't forget to get in touch with any questions you might have and I look forward to your feedback on the course and the series as a whole.

Happy Freelancing!


Meet Your Teacher

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Mamdouh Kaldas

Adobe Education Trainer and Freelancing Instructor


I am a certified Adobe Education Trainer and have worked as a trainer for a couple of years and recently moved into becoming an Online Instructor.

Graduated as a pharmacist, I found my passion in technology and from learning to teaching, I spend most of my time in front of my computer learning new skills, freelancing and creating online courses to help you learn those same skills with ease.

I am also a freelancer with 9+ years of experience working with WordPress and Graphic Design.

See full profile

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1. Grow business New Promo: So you've taken your first steps towards becoming a superstar freelance. But now what's next? How can I grow my business and earn more money? How do I pick the right clients to work with? You might be asking yourself, Should I work on just one freelancing site or pick more than one? And then comes the very important question. How can I set my rates for success? What should I charge each client answer to? All of these questions will be covered in this Ford's superstar freelancer. Grow your business. So hit the enroll button today and I'll be happy to see you inside the class. 2. Picking The Right Clients to Work with: in this lecture, we're going to dig deeper in tow, details off free hunts. The topic is pick your clients. And yes, you get to pick your clients just as they get to pick you. You have the right to accept working with certain clients or refusing others because picking the right clients will help. Everything goes smoothly with the project and will lead to more success. So what would you be looking for in your clients? How would you choose them? And what are the best qualities that you need in your clients? First of all, try to look at the history of the clients, see if he has posted projects before. How many projects, How many of them did he hire freelancers for? What's that success rate that he he has got from previous projects? Look at his history, because this will tell you a lot about the clients. The client is brand new to the website and he has no history. This could be still a good client, but you just need to be cautious because we know nothing about him. So far, another point is checked the status of the client, whether he is verified or not sites like freelancer did come and upward. Verify the freelancer and verified the clients. They verify the email address, verify the phone number and they verify a payment method. So make sure you don't take work from client who is not at least verified his payment method so you would be comfortable and know that you will get paid at the end. Also, if the client has already done projects before on the site, look at the reviews. See the feedback he's got from other freelancers? What are they saying about him? Is he difficult to deal with is a very detailed Are you happy to work with such clients? Try to understand the quality and, ah, the way your client works before starting to work with him so you would know what to expect . But that's not all. Look at the project description. Did he describe what he needs in details or is He's just writing some very common stuff that wouldn't really help you understand anything about his requirements. Clans who are clear in their description. Clients who give you more details are a lot easy to work with, and you would be comfortable doing work with them once and wise and more so if the client knows what he wants. If he is quite precise, he has a great description and a precise description with the details that he wants that would make you more comfortable taking on the projects. Also, try to examine the price range the client has for the work. You feel that this is right for the work that you are going to take. If that price ain't is too low for you, you might tryingto offer him something higher or negotiate and see if you would accept. But some. Sometimes you find clients who would want a lot of work for very, very ah, little money. So this doesn't feel comfortable with me and probably not for you. So try to see what price range and how does that does that compare to the work needed? Also, if you if you see clients putting a very, very high price range, that doesn't really correlate with the project at hand, this could be a sign of alarm because it's it's not normal for somebody Toe, for example, ask for Ah, a logo division to put a budget of 500 or $800. That doesn't make sense. So the price range sometimes tells me if this client is honest or not. If he knows what he's looking for or not, and if he might be a trouble client later on. So looking at all of these points will help you judge the project and the client and know if you would be comfortable to deal with or not. And if it will be safe working with him or not. I hope this helps. And if you have any questions, please let me know. 3. One vs multiple Freelancing sites: in this lecture, we are going to compare between focusing on just one freelancing sites and doing all your work on its or having multiple size, where you can create accounts and start trying to look for work on them. Let's first see the benefits of having just one sites. For one side, you have a number of benefits. First of all, you get to make a better reputation faster because you're focused. You're having own your all your work on one side, so you'll be able to build your reputation a lot faster when you are using one side's. Also, you'll get more feedback on that side. So it's like you're most important or most focused. Work will be on it, and clients can see that clearly we're looking at your profile and your past work. Also, this we reflect in more trust that you gain gaining more projects. More feedback means more trust on Gus. Clients can give you their work easily in the future, so you get a lot of benefits in this point, and you can also get the other benefit off, having repeat clients when a client works with you and he knows your work knows the things that you do best. They would just come back to you without having to look for other freelancers or compare bids or compare budgets. So these are all benefits off having just one side. How about multiple sites? What are the benefits of having multiple freelancing sites took to work with? First of all, you get an important point, which is the variety. You get different types of projects, different clients, different budgets. All of this can make things a lot nicer. When there is a variety in work and work styles, you will find each side has a different way of working. We'll find clients here different than clients on other sites in the way they work in the way they communicate. So this gives a nice variety that you can enjoy and make your work less stressful and more enjoyable. Also, having different clients is nice because you're not just stuck who's with just one client. But you have more than one client, and thus you can enjoy more benefits for having this option. The last option for using multiple sites is the ability to hide bad feedback that you might get once working with a client where things don't go well, so you get a bad feedback. Having more than one side allows you to focus on other sides and leave away the one with the bad feedback and put your focus on the ones where you have better feed. So each one has its own benefits, and as we can see, no one of them is completely superior. So what should you go with? My advice to you is try to start with one bidding sites, create your profile, put your best for four you work. Keep focused on that side and full of projects. Clients bidding. Do everything you can and also get one service sites. Put your services on it and try to get projects and try to get so your services sold on that side. Having one building site and one service site allows you to stay focused. And then as you gain more work, your reputation grows, and then you can add more sites to your working sites. I think this works best, and I hope you can try it and find a lot of benefits from each method off them and each kind off side that you can use 4. Setting Your Rates for Success: in this lecture, we will try to answer the very important question that freelancers starting out always ask , What should I charge for my work? How can I set my rates? And what value should I bid for in the projects? A number of factors govern your choices for pricey. We will try to cover a lot of them and see How can you apply that? And what are the best traits that you can use? Four projects. A number of points should be taken into into consideration when setting your prices. First of all, are you just starting out? And you are just a beginner in your field? Or are you an expert who is just new toe freelancing? Of course, for this case, pricing will differ. Also, Are you bidding on a project that is set by hourly rate or a fixed budget? And we will see How does this look on the freelancing sites, how to know them, how to differentiate them? And what's the appropriate a strategy for bidding on each type off them. Also, we will we will discuss how can you track the time that you work to ensure that you are getting built for it and getting paid for the time you will work, and we will see some industry standards for freelancing, and that will help you determine exactly the number that you should put on your profile for your hourly rate or for projects that you beat on. Let's take a look at the freelance of the Com website. As you can see here, it has the skills you can keep or remove the skills you want to look for. For example, I don't want to look for for this one's for now. And as you can see, it's updating here in real time. Let's try to see more options, and here you'll see projects are categorized, adds fixed price projects, hourly projects and contests. Okay, let's try to focus on one of them. That's safe. Fixed price. The project has a fixed price that you agreed to get, no matter how long the project takes or how much work you do. OK, so if you're looking for starting projects, you can look for something with a really small budgets. Let's say from 32 100. Okay, so you put this criteria and then you will see only projects that have a budget from 30 to 100. Same thing for hourly projects. What's the hourly read that you are looking for? Is it $2 or $100 per hour? Okay, lets say you are a beginner, so let's look and range from 2 to 10. This is a good okay, here are the ranges. Okay, so you can determine which range off pricing are you looking for? Depending on your level of expertise, Let's see how that looks on the up work website. Here. Projects are hourly and it says entry level. That's that's what the client determined in setting up this project. He said that I am looking for an entry liver freelancer. This way he can do a lot more work with less our Leary. My advice to you is when you're just starting out. I don't care a lot about how much will you get. Your concern should be bidding on projects Winning Project's getting great feedback and getting more projects. Once you get going and you you start getting more and more projects, you can then raise your budget and raise your hourly rates gradually. But at first, don't focus on how much money, but focus on creating quality work and winning more and more projects. As you go on, you'll see here an hourly rate projects has an intermediate budget, so the client can accept a little bit higher rates in exchange for getting better work and quicker work. This is a different type. It's a fixed price project and he has an estimate budget off 50. So this is the total budget for the project. Here also is an hourly rate and intermediate. Here's a fixed price, but the estimate is $150. Okay, so now when you're bidding on on one of these projects, you know what the client is looking for. Okay, so we'll be able to base your bit on the client needs or expectations. Okay. And it goes on, can load more jobs to see there's 1/3 level in the hourly. It's called expert level, and here the client doesn't mind paying the highest prices, okay, in exchange for the best quality work and fastest turnaround. So if you are in this level, you can bid as high as you want, as long as you can deliver what the client wants and with the best quality that is required . So this is how you can determine how much to beat on the projects. Now, if you're working on an hourly projects, how can you track your hours? How can you tell the client I work for three hours, four hours? And how will the client believe you toe help make this easier? Freelancer has created a tracking ah, application. You would download this desktop app, install it on your Mac or PC, and it's linked your account so you would open the APP. Let's see how it looks. Okay, this is the EP open the APP. Start the project you're working on and click on play or starts, and it will keep taking screenshots from your screen while we work. Whenever you're posing or stopping, you'd click on pose or stop so that it stops counting by the end of the day or by the end of the week. This is uploaded to the sites, so the client would know exactly how many hours that you have worked and you are built according to the hours that the apricots. Okay, if you're taking on hourly projects, I urge you to use this instead off trying to count yourself or trying toe. Ah, just remember, how much did you work? This really increases trust between you and the customer and ensures that you get built for every hour or for every minute. Let's say that you work. They have recorded that when you use this, you get and high it earnings up to 150% more than if you just track your work hours manually. Now you knew has ah made a very important survey in 2015. Okay. And they have published a document. You'll find a copy of the document in the resource is so make sure to download it and read it in details. We will go over a couple of important things in this document they have made at the survey . It was filled by 23,000 freelances worldwide's. Okay, this is the percentages off the people who participated 23% from Latin America, 19% from Europe, 27 from Asia, 15 from Middle East. There were 70 78% males, 22% females. Okay, And this is the age breakdown on education level, and it showed that clients from North America okay constitute 28% off the clients. And it came with a very interesting results that the worldwide hourly rate for freelancers is $21 per hour. Let's look at these numbers. That's the average hourly rate in 180 countries. And they found that almost half work at then $10 per hour or less, 40% off freelancers charged from 11 to 30 and 18 charge above 30 per hour. Okay, this is the breakdown off the hourly rates and the percentages. And then they have a very important one. And I I think you really need toe. Look at this carefully. They have the hourly rates based on your skill or feel that you work. So if you're in one of these fields, look at the average for your field on try toe, put your prices at this level all a little bit lower if you're just starting out and then praise until you can reach this, Okay? It's a very interesting study, and the numbers really, really helpful and will be a very good help for you when starting out and trying toe set your prices and see how much you would charge clients. I hope you found this helpful. And again let me repeat when you're starting out, it's not how much will you earn? But how many projects will you take and how well will you perform them? And it's mostly about the good reviews and repeat clients that you're getting. If you can focus about this to be your most important thing, I assured you that in no time you'll be able to get more work and earn more money and raise your prices whatever you like, as long as you're providing the quality the clients are looking for. Thank you.