Successful Web Design Freelancing | Nikolai Bain | Skillshare

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Successful Web Design Freelancing

teacher avatar Nikolai Bain, Webflow Professional Partner

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

18 Lessons (1h 12m)
    • 1. Course Introduction

      1:45
    • 2. The different stages of freelancing

      5:00
    • 3. What freelancing full time looks like

      2:54
    • 4. How you will become successful

      2:37
    • 5. The freelancer mindset

      4:12
    • 6. Setting up a portfolio

      4:27
    • 7. Getting your first clients on Upwork

      3:16
    • 8. The different ways to get new clients

      3:13
    • 9. Client discovery calls

      5:33
    • 10. Setting and increasing your hourly rate

      3:13
    • 11. Hourly vs project pricing

      3:22
    • 12. How to earn more per hour

      3:44
    • 13. Writing proposals that win

      2:15
    • 14. The 3-option proposal

      4:17
    • 15. An example of a successful $20,000 proposal

      10:02
    • 16. Building your systems

      4:00
    • 17. The full project process

      6:02
    • 18. Ongoing work with your clients

      2:27
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About This Class

Learn everything you need to know to thrive as a successful web design freelancer. I've built up systems and best practices over the years that help me save me time and earn more, and in this course I'm going to share them with you.

You'll learn:

  • What freelancing full time involves
  • What to include in your website portfolio
  • The different ways to get new clients
  • How to set your hourly rate
  • How to earn more per hour
  • The way to write proposals that win
  • What the full project process includes

...along with plenty of other freelancing insights and tips along the way. 

You'll also get access to download resources and templates to save you time, improve your systems, and help you earn more money per project. 

Some of the elements of this course are based around using Webflow, which is what use and recommend for building websites, but 95% of what you'll learn can be applied to any website builder that you prefer, so don't worry about feeling locked into doing things a certain way.

Meet Your Teacher

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Nikolai Bain

Webflow Professional Partner

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Transcripts

1. Course Introduction: There were a lot of online web design and development courses that will teach you the design principles and how to build great websites. But you can watch as many of these as you want and still not have any client work at all. And so have no way to get paid for your skills for web designers and developers. Far too much time is put into building knowledge of design and implementation. And far too little time is put towards actually understanding the business principles of what makes someone successful. It's much better to only put 20% of your time towards letting the tools and the other 80 percent towards understanding why clients buy. Most designers and developers have no idea how to get clients and how to work through a successful project. So I putting in the time and to learn the business side of freelancing, you'll put yourself plenty of steps ahead. Most other freelancers out there. So in this course, I'm not going to teach you any sort of design principles because the business principles are far more important, we're going to look at what successful freelancing looks like and the steps that it takes to get there. Here's what you'll learn, what freelancing full-time involves, what to include in your website portfolio, the different ways to get new clients, how to set your hourly rate, the way to write proposals that when what the full project process and plenty more. You'll also learn plenty of business tips and tricks along the way. And you also get access to templates and resources that will save you time and help you earn more money per project. Now some of the elements of this course are based around using Webflow, which is what I use and recommend for building websites. But 95 percent of what you'll learn can be applied to any website boda that you prefer. So don't worry about feeling like you're going to get locked into doing things a certain way. I'm Nikolai and I want to help you take the confusion out of the business side of freelancing and show you how you can actually become a successful freelance up with a sustainable flow of work and income. So let's jump right into successful web design freelancing. 2. The different stages of freelancing: Hello and welcome to my course on web design freelancing. It's great to have you here and I'm super excited to jump in and show you how to become a more successful freelancer. But we have to put first things first and talk about freelancing logistics. If these first few videos are the only videos that you watch, I'll be happy because they've been most important to learn and understand when you just set out as a freelancer, it's hard to know exactly what you should be doing to be successful. And the biggest reason for that is, is when you don't know what you're moving towards, it's hard to move at all. To move up the freelancing stages, you're going to need to focus on the business side of the work. Now it's not as scary as you might think. And by letting the business side, you'll speed up becoming a successful freelancer tenfold. Let's start by going over the different stages of freelancing so that you can figure out where you're currently at and where you're wanting to go. Stage 1, starting out. Now in the early stages of freelancing, you're excited about web design, but you might not know how to get clients and what a successful client project actually looks like at this stage, you might not be getting paid to do freelance work it, or you're getting paid a lot lower than you'd like. You're still figuring out the ropes and maybe you don't even know what you should be spending your time on. In this early stage, I would say the biggest challenges lie around knowing how to get clients. I don't think you should be focusing on making a lot of money because that comes with time and you'll get there eventually when you put the Alhazen, what you should be focusing on is getting clients even if it's at a low rate and working on your own personal projects to add to your portfolio. We're gonna cover your portfolio in getting clients and later videos. But just keep in mind now that client outrage and getting clients shouldn't be stressful and draining. And this is the biggest thing you'll worrying about the Moreno more because we will walk through it later on when starting out. The best-case scenario for a schedule is being able to work part-time and freelance part-time, even if you're not working part-time, any kind of financial stability is important as you work through the stages of freelancing. So make sure that you're not relying solely on freelancing when you start out, I won't take you long to get to a point where you can do it full time and quit everything else. But I think you're putting too much pressure on yourself if you're solely relying on freelancing income when you stop stage to building momentum, eventually you will have some clients under your belt and a better understanding of how things work in the freelancing world. At this stage, you'll have more projects in your portfolio and maybe even some testimonials to show how great you ought to work with. In this stage, the biggest challenges lie around charging more Show. You might be able to get plenty of work at $20 an hour. But who wants to be working at $20 an hour for the rest of their life. So what you should be focusing on here is building confidence in your work and gnashing down. If you decide to start charging $60 now a, and someone else is charging $20 now, but you both offer the exact same service, then why on earth would a client go for the more expensive option as you increase how much you charge per hour, you're going to have to have a reason for why you're charging war. And the best way to do this is through specializing in a certain kind of project or industry. So if you focus on building clothing, e-commerce websites, and you charge $80 an hour. And someone else is a generalized web designer and they're charging $20 an hour, then the client knows that by going with you, the process is going to be much easier. They know that you've done this before and you specialize in it normally that all of your processes and systems can start to be streamlined and automated, which saves you plenty of time and stress. Specialization is one of the most important keys to moving up the stages of freelancing and charging more. And we'll be talking more about this as we talk about pricing, value and proposals. Stage 3, thriving, the single distinguishable factor to knowing that you are thriving is that you don't have to reach out to clients anymore and instead they come to you. This happens almost naturally over time as you keep building out your portfolio, your knowledge and your confidence. And this stage, you can start to focus on plenty of things. You can move from charging hourly to charging per project. You can start to build out content such as blog posts and videos. You can also think about what kind of products or resources you can make to create reoccurring income. You might even start outsourcing some of your work to other freelancers. You'll also start to say no to projects you don't want to take in. In fact, you might be saying no a lot more than you're saying Yes, this should be the point that you should be aiming to get to and you can get there within just a couple of years if you're smart and consistent and putting in the work. So those are the stages of freelancing. And as you can imagine, we're going to focus a lot more on the early stages of freelancing to push you forward to getting your first clients and then starting to think about how you can be charging more. We keep in mind throughout this process future of what the base case scenario would look like for you as a freelancer because this is what you should be moving towards. If you can either get out a pen and a paper or better yet, use the notes app we're writing out like Notion and start writing down with the best-case scenario would look like in six months time, what do you want your freelancing situation to look like? What about any year's time in a perfect world? Would you want to have initially opened a web design studio with employees? Or are you just using freelancing as a stepping stone to eventually work for Microsoft or Apple. Or maybe you just want to eventually become well-known in your niche by producing content, the only wrong answer is not having an answer. Because if you don't know your perfect scenario, you don't know what you're working towards. So I'll leave you to write down some ideas of what your future might look like. And I'll catch you on the next video. 3. What freelancing full time looks like: I want to clear up any confusion about water full-time freelance and does on a day-to-day basis and spoiler alert, it's not working on client work they illustrate. It's important to understand that working at a company and freelancing are extremely different ways of working. When you're working for a company, your hourly rate is what you're getting paid for that eight hours that you're working for that day, no matter what gets done. So if you're getting paid twenty-five dollars an hour, which is just an example. Showing up to work means that you'll get paid about $200 for that day. But when you're freelancing, you're only getting paid when you're putting in hours on client projects and you're not going to be doing client work for eight hours straight every day. So here's an important realization to make. Successful freelancers are doing plenty of other work that isn't building client websites on a given day. I'll do between two to four hours of client work, but no more than that early on. It's okay if you're spinning more time doing client work. But it's important to understand that successful freelancers, or not putting in more hours than those who are just starting out. This means that if you only have one client project on taking up 20 to 30 hours of your week, then you have the perfect amount of client work. No matter if you're getting paid videos now or a $150 an hour, you should only be doing client work at most three quarters of the time that you're working. So if you're getting paid $3 an hour, you shouldn't be finding as much work as you can, so you can get paid for as many hours as possible. And you should be spending some of your time on client work and some of your time upskilling old learning about how you can charge more per hour. And this is what you might call working smarter and not harder. So what else might you be doing with your non-clients hours? Obviously, the options are almost limitless, but let me name a few things that I do. And I always suggest thinking about taking online courses for upskilling and learning, which are doing a great job off by the way, creating video blog tutorials. You've just learned something custom for a client that was hard to find online, immediately create content for that, and show other people how they can do that. Create products to sell, which could be Workflow Templates, Figma templates, graphic templates. Just think about what you enjoy making and what other people might buy free resources or cloning, which is a great way to slowly get your name out there by giving away free stuff. Build plugins, which can both make your job easier and make it easier for plenty of others to create opinion videos, posts, or podcast episodes. This might take a bit more confidence to do, but you can get your name out there a lot faster by sharing your opinion on web design, web flow or anything else you care about. Outreach to ideal clients. If you don't want to sit around and wait for the perfect client come to you, then you can pitch to companies that would be the perfect client for you. This might be a company that you'd love to have in your portfolio or someone who's in your local area, or just a business that has the design style that fits your design style. All of these things that you can be doing will help get your name out there, charge more, get more clients, and be better at your craft. So in summary, if you think you're not as successful freelancer because you're not working on client work for 40 hours, realized that successful freelancers don't work on client work all day. You need time to sell, you need time to learn and improve. And of course, you need time to relax. 4. How you will become successful: Let's say I win the lottery, lucky me. And then I tell you, I just won the lottery and these will my winning numbers. And so you try the numbers and you don't win the lottery because those numbers have already been used. The pod has already been one. You can think of your crop a little bit like the lottery. The way you are going to become succesful is not simply by copying directly what I or anyone else has to recommend. The way you are going to become successful is by playing to your own strengths and your interests to what you do best. For example, there are plenty of things that I maybe should be doing as a freelancer, such as e-mail outreach, following up with all clients, maintaining a consistent Instagram or LinkedIn, going to relevant meet ups to meet people in my industry running targeted Facebook ads, etc. And yet I'm successful despite not doing any of these things, because plain and simple, these things don't interest me. And if I'm doing them, I'm not going to be doing them very well, and I'm not going to be doing them for very long. Instead of lean into the things that I love doing and keep doing them consistently, which is creating content, focusing on SEO for my website, learning about project pricing, conducting great client calls, and streamlining all of my systems. And so since I'm only doing these things that I care about and enjoy doing, I'm going to keep doing them. And no matter what you focus on, consistency is key. The issues freelancers face is when they run from tactic, detect Dick, and change what they're doing before it is time to start working. For example, if you need clients and you find a video on client outrage via LinkedIn, you can't do it for a week, give up and then say it doesn't work, it does work. That's why someone created a video on it. But if it doesn't personally interests you and you're not willing to do it for months on end, then it's not for you. Instead, find what strengths you personally have and loved to do and play on those. Plus if everyone did the exact same thing and use the exact same tactics, the market would be saturated and that way of doing things wouldn't be effective anymore. A lot of the reason why something or someone becomes successful is usually not by using the same format that everyone else is using, doing or creating something unique, their own lottery ticket. I remember a freelancer friend of mine showing me how we did Client Outreach through creating client lists on your table and automating e-mails to them. And he told me if I wanted to be successful, then this is the way I was going to do it. But just thinking about doing client outreach like this gave me a sore stomach. So that way becoming successful wasn't for me. Instead, I keep focusing on what interests me. And eventually that way worked for any technique or tactic that you find. Remember that it can work for you, but only if it plays to your strengths and you're willing to do it for months on end. So jot down some ideas of what your strengths might be. And if you're not sure, then look at what you've enjoyed doing in the past or what you're interested in trying out. 5. The freelancer mindset: Now I want to talk about mindset. There'll be tough days and there'll be long days, and they'll also be quiet days. We have no idea what you should be doing at all. Cultivating a strong mindset will be important when you have to do the work that you wish you didn't have to do. And the early stages, you might have to reach out to more clients and you thought you would. And there'll be plenty of denial with clients not getting back to you. Obviously, this is natural and Ola part of the process, but it's still hot. This is why you have to stay focused and stay strong as you work through the tough early days of freelancing, the easiest way to stay focused as to stay consistent and keep working on something every day, even the days that you don't have client work. If you're working, no matter if you have client work or not, and you'll never have to worry about slow times when you don't have any projects on. In fact, when you have no client work, full creative freedom to work on whatever you want to. There's means you can be working on amazing projects to add to your portfolio that will make future clients want to work with you the wrong early stages of freelancing. When you first get onto a platform like Upwork, there'll be a long onboarding process. And after applying for certain projects with no response, you might feel demotivated to even touch it. Again, I've known a couple of freelance of friends who have done exactly this. They get excited about freelancing, get on Upwork, and start applying for projects, and then give up up to two weeks when they aren't getting any responses. But this is not going to be the path that you go down because there hasn't been a way of working through the initial stages. And you're going to be working through the stages with the right mindset. This means, you know that there'll be times when clients don't get back to you. When this happens, you'll get back up and keep going because all that is important is consistency. So let's talk about some tools that are going to help you stay motivated through the tough times and what I recommend to help you stay excited to keep working. Number 1, a backlog of personal project ideas. I can't emphasize enough the amount of projects and my portfolio early on that what personal projects? They might as well be a 100 percent of my projects. But it didn't matter because it showed clients that I did good work. The reason I work through so many personal projects as I kept writing down what I wanted to work on. And when I was stuck, I just keep working on those projects. So take note when if you see something called on Instagram or Dribbble or Behance, and then brought up a backlog of cool projects that you want to eventually try. Number two, books, books had been in a central part to keeping me inspired and keeping my mind fresh with new ideas and ways of thinking about freelancing and work. I would talk about over 40 books that I've found helpful, but I'm going to suggest just three so that you answer this data. All of the options. If you're not into reading, then you can get the audio books. And if you're not into audio books, download an audio book and realize that it's the perfect way to learn while you drive, walk, bike, exercise, or even clean the house. All right, so here are my books, suggestions, design as a job by Mike Montero. This is a great overview to how design studio works and you'll learn plenty about the business side of web design in the process. Reworked by David Hein myosin and Jason Fried. This is a really short and sharp book about rethinking the way we work. And if you keep freelancing top of mind as you read through it, you'll see freelancing and a completely new light, making a living without a job by Barbara winter. This is a great look at the different ways you can make income through different types of work and it will help you been the way freelancing can work. There was no one way to be a freelancer and this book will show you just that. So if you finish any or all of these books, then e-mail me at hello at Nikolai band.com and I can recommend you plenty more. Number 3, a vision of where you're going. So it talked about this in the first video, but I'm gonna mention it again because of how important it is. Someone who was planning out their future is going to be a whole lot more likely to get somewhere, then someone who has no idea within moving towards because of this, you should plan out a timeline of how the next couple of years could turn out in a best-case scenario, think of this as the history of your life, but moving into the future in the same way that a business plans out its goals for the full year, you should plan out what you plan to achieve each month. For example, in January, you're going to land your first $40 now a client. Then in February you're going to have published three blogs on your website. And then a March you will have landed at $5 thousand project and so on. Plan out your full year and break it down month by month and make sure that your goals are difficult but still achievable. I've edited a credible notion page for you to build out your timeline. So take the time to draft out your next couple of months or years. And that's what one mindset. So now that we have all the important fluff out of the way, we can move on to your portfolio and getting clients. 6. Setting up a portfolio: Your portfolio website is your own personal space on the Internet where you can design whatever you want to represent yourself. And that is important when you can direct someone to your portfolio, you will immediately stand out from the crowd and email you send should always end with a link to your website at the bottom, where clients can easily go see your work when you reach out, your LinkedIn profile should also have your website. Basically, anything you do online should be x interred with a link to your website. So the very first thing you need to do as a freelancer as build your portfolio and this one be a choice. You can take your time, you can have fun, and you can make reflect your own personal style and the work that you want to do. Remember that the work that you show in your portfolio should not be the work that you've done. It should be the work that you want to do. One more time to work on your portfolio is not going to be a summary of all the projects you've worked on. And it's going to be the kind of work that you want to do in the future. That means if you've done a bunch of logo work, but you want to do web work in the future, then don't put up your logo work. Clouds are going to come to your website and enlist than a minute, decide what you can do for them based on the work that they see. So show them that the work that you want to do more of, not just the work that you've done now in one of your biggest concerns likely as so let's address it right now. If you're thinking, I don't have many or any projects to show on my portfolio than you were in a very lucky situation because you get to do your own personal projects in the early days, most of the work that I worked on was my own projects. This gave me time to figure out my style, what I enjoyed making, and what I was good at. And it made it so that I was filling my portfolio with kick-ass projects, not projects where I had to say yes to everything the client wanted, even though it was making the project look worse. So go on, Dribble, gone, Pinterest, gone Behance, and figure out the work that you love and the personal projects you want to work on. You can make your concept brand or a concept product or just a concept website. There are major massive studios that still do personal projects because I helped show clients that kind of work. They want to do feudal recreates, beautiful brands. But even though they're famous for their work and I'm getting way more clients and they can take on still making their own branding projects. So don't feel shy to do as many personal projects as you want to do and fill up your portfolio with awesome work by your domain. If you haven't done so yet, go buy a domain. Ideally, you want to get your first name and last name with a.com domain. But if there happens to be taken, you can abbreviate your name and in the first letter of your middle name, swap your first name and your last name around. There are plenty of good options. Wouldn't recommend not doing is buying your name with a different domain endings such as dot co or what the country identifier such as Diaoyu or dot UK. Since you plan to be working with clients from all around the globe, you want to buy.com and you don't need to worry about any other domains. I'd also recommend that you use your name and not a fancy name like owl coop design code, you're going to go much bit of brand recognization as an individual by using your own name and not something that sounds cool. So go by you. It's I mean, right now, it's not that expensive and it's future-proofing yourself as a freelancer. And you can easily go on a domain websites such as GoDaddy and buy it for less than $20 a year. So go do it. I'll wait. E-mail hosting. All right, Now that you've done that for bonus points, I would also recommend that you by e-mail hosting full that domain, sending an email from hallow at Jim Stevens.com as so much more professional than Jim Stevens, 43 at home L.com. When I receive an email from someone with their own e-mail hosting, I know that they mean business and your clients will think the exact same thing. You can get e-mail hosting for like six bucks a month. So for cheaper than the price of two coffees a month, clients will be 300 percent more likely to want to work with you, which results in plenty of projects down the line. One last thing, your portfolio must have a project or work page and must have an About page, and it must have a contact page. But pass that, you can add to it whatever you want to that is unique to you. It's more important than ever to think about how you can stand out amongst the digital noise. So think about what you can uniquely add that will make you stand out from the crowd. And there's no formula to this. So you just have to lean into what in particular makes you different. Do two illustrations. Time will then make you a website illustration heavy. Or maybe you're toying around with Cinema 4D will then add some 3D objects to a website. Or maybe you're just learning JavaScript and want to add something custom to your website, such as a drawable Canvas Olivia website. Again, you're gonna get more of the work that you show. So show the work that you do that as individual to you and that you want to do more of. That's all I haven't portfolios, so take your time, Have fun and simulate portfolios when you're done. 7. Getting your first clients on Upwork: With your portfolio ready or at least partially ready, it's time to start getting clients. Getting clients when you're first starting out is very different to getting clients when you've been in the game for a couple of B is. So let's start with how to get your first clients. There are plenty of websites where you can find projects to work on, inquire about the work and stop looking about clients and just a couple of days working up the freelancer stages. You've actually won't need to find work through these websites, but it's where you going to stop because it takes the hassle out of reaching out to businesses, working out the free lines of stages, you eventually won't need to find work through these websites. But as we're going to stop because it takes the hassle out of reaching out to businesses to see if they want a new website. So there were a couple of different websites that you can start on. But I would personally recommend Upwork because it's simple enough to sign up and start submitting proposals for web projects before you instantly try to sign up and get overwhelmed at some stage in the sign-up process. I want you to see the side eight Alice for this process, which is only one full day of work, you can spread this out over a week or even over a couple of weeks. But keep in mind that if you put in a couple of hours and give up, you can't complain because it takes more time than that to get into the groove of using Upwork. A lot of freelancers on Upwork don't get work. But you were going to, and I'm going to tell you exactly house pay attention. Most freelancers get on Upwork, try it for a week or two by submitting to a bunch of projects, get no responses and then give up. This is the exact way to make yourself miserable and think that freelancing doesn't work, but it does. The best way to win is just to keep submitting until you do win. But I don't want you to put an hours and hours and Upwork once you've signed up. Well, I don't want you to do is submit to one project proposal a day. That's a huge goal is to wake up, submit to a project that looks suitable, and then work on your own stuff for the rest of the day, there was no pressure to win that project. Because if you keep submitting and keep creating all some work while you wait, you'll eventually get a project. You can't floss your teeth for eight hours straight once a year and have healthy teeth. You have to floss every day. And the same way as flossing, it's much minute to do a little bit every day on Upwork. Make it your main focus for a week and they never do it again. 0, couple more tips for if you do decide to use Upwork specifically, have a great profile picture. Have a great profile picture where you can easily be seen and also you'll smiling. If you didn't have a good photo, have someone take a good photo of you now or use the timer on your phone to take it yourself linked to previous work when you submit to a project. And don't forget to add a link to your portfolio whenever someone reaches out to me to work with me and don't show linked to the previous work, how am I supposed to know if they're going to be a good fit? So show clients that you're a good fit by showing you a previous work, be friendly and casual. Tree the proposal more like the start of a good conversation than like a job interview. Say, Hey, I'd love to know more about the website re-design you're looking to get help with. Here's some inspiration and some ideas I have for the side. Also here a couple of questions that I had about the project. And also here's my website and here's some similar projects that I've worked on. So let me know if there's a specific time that you can catch up on a call and talk more about the project. A quick note on booking cools. Calendly is a great free tool so that clients can find a time in your schedule without having to do the back and forth to find a time that works for both of you. Anytime that you can save your clients the hassle, it will make it more likely that they will want to work with you. So that's it. Get on Upwork, make a good profile, submit a project proposal every day and sooner or later you'll be working with your first clients. 8. The different ways to get new clients: So we've just covered how you can use Upwork to get your first clients. And depending on how much you like Upwork, you can stick with that for as long as you want. But which sites like Upwork and not the only way to get new clients. So let's talk about outbound sales. And inbound leads. Outbound sales is when you reach out to a business and ask them, Hey, do you need new website because I can build a new website for you. This means cold calling, emailing, going business to business, or reaching out to potential clients on LinkedIn. Here's what you need to know about outbound sales and only works in volume. This is because out of a 100 people you e-mail a coal, you will actually only get one or two people who actually want to work with you, which is not at all that effective. Now you can improve this by choosing to do warm e-mails. Sales, cold emailing is when you have an email template and you spend as many people as possible. But warm e-mail is when you find clients who would be a good fit for you. And then you go through your website, find ways that they can improve it, and then reach out to them with that helpful information. You can even record a video walking through their website and showing them the issues or running the website through Google PageSpeed tests and showing them how slow it is. Essentially, you're showing them that you've taken the time to figure out the way that you can help them specifically, rather than just sending a generic message that they're going to ignore. Keep in mind that if you do this, your chances of getting a new client goes from 100100 to 500100. No matter what you do, outbound sales only works in volume, which means that you have to get used to getting a lot of rejection in the form of no response. So I don't love outbound cells, but if you're a people person and you love reaching out to people, this might be for you, the flip side of outbound sales is inbound leads. And this is when a client reaches out to you to ask to work with you long-term. This is the type of setup that you want as a freelancer so that you don't have to always go out and find new clients. But for clients to come to you, you must be such a good fit that they would rather contact you, then just post a job on an online job platform. And before they contact you, they have to both find you and trust you. The best way to do this is to niche to a specific kind of client or business and then create content that is suited for that specific niche. For example, we can each to only bowed clothing e-commerce websites, and then create blog posts and videos that show clients how to build custom elements focused around clothing, e-commerce. Maybe you create a tutorial showing how to sit up at 3D rotating view of a t-shirt and a website, or we do a walk-through and installing a plug-in for cart abandonment. The long-term idea is to be one of the go-to people for that specific niche. Because out of all of the people who come across your content, some are going to decide that it is much easier to work with you, the expert, rather than to work through your content. Now know up front that you're not going to make this happen overnight. This is something that takes months, if not years to get to, but it's worth getting there. So let's reiterate. As a freelancer who was just starting out platforms like Upwork is a perfectly great way to find new clients and work on projects. But if you want to keep increasing your rate, you're going to want to get off platforms like this and instead focus on getting clients and yourself. If you happen to play the volume game, you can do outbound sales and reach out to clients that you think would be a good fit and use warm emails to sought a conversation. Or if you want to play the content game, you can focus on inbound leads by creating blog posts, videos, and other content so that you have clients finding and reaching out to you. 9. Client discovery calls: No matter if you're working with clients through Upwork or off on your own, you want to get on discovery calls with every one of your clients. Getting on a video call with your client helps them build trust in you by being able to see you know, that you're a human and ask any questions they have about how you work. And it's also great for you because based on that cool, you might realize that the client is going to be difficult and not worth working with. And if so, you should in the project before it stops. Once you know that the client is going to be a good fit to work with. You can also ask any questions about the project that you might have N1 go without having to wait on the back and forth through emailing and messaging. If you're nervous about client calls, just know that they get easier and easier over time. So the sake and will be easier than the first and the third will be easier than the second, and so on. For the first couple of client calls, don't go in with any expectation that you have to do and say everything perfectly, as it's just better to get used to the format of jumping on a video call, then trying to make everything you say a 100 percent perfect, you'll focus is to ensure that the client is going to be a good fit to work with. And also clear up any confusion that you have about the project. You don't want to jump into a project and then realize you have no idea what needs to get done because of this, it's best to take notes throughout your coal. So you can refer back to anything important that comes up in the coal. Once you get used to client calls, you can start to ask more complex questions about their business that will help you provide more value throughout the project. But you don't have to worry about this initially, as you shouldn't ask any questions that you don't fully know why you're asking yourself. I've edited a client discovery called template. So you have an outline of how you might want to talk through your cool with your client and what you might want to take notes on. So let's go through that now. At the top, we have space for any info that you might need to refer back to on your coal. This can be anything from your previous communication or from the initial project description that is going to be handy to have at some point in the coal, such as any links to websites of inspiration or information about the project. As a list of all the pages to build, notice that your cool, you want to keep things casual. So ask a couple of easy questions so that both you and the client acetyl into the conversation. Next, you should outline the agenda for the coal and let the client know that you are going to be leading the conversation. And then they can ask you any questions at the end of the cool. Then you want to let the client unload all the information they have about the company and the project. You might hear stuff that you've already written the project brief, but it's basically at them brain dump as new helpful information about the project might come up based off of what they say. You can take notes on anything new and also note what are some things that you might need a bit more clarification on if you're unsure about something now, you're going to be stuck when you get into the project. So clever everything on this initial coal for the scope, you might want to check in for things such as how the content on the website be created. Will they be changing their brand at all with this new website? Who are the competitors and what did they like and dislike about their websites? Do they have any other website inspiration to share? Will that work through? And now that you've hopefully learned a little bit more about the scope, you can get into deeper questions about the motivations of the project. Firstly, what do they expect this project to do? If your client wants a website redesign, they might be doing it for plenty of reasons. They might want more leads, almost sales, or just to make the brand look more trustworthy. Once you know what your client expects as a result of this project, you're going to be a lot better at serving them because it'll be focusing on the parts of the project that's important to them. If they want more sign-ups on their website, then you'll make sure to scatter plenty of sign-up buttons across the website. But if they want to make the brand look more professional and trustworthy, you might do exactly the opposite. So clarify what they expect to happen from doing this project. This also includes asking them, they will measure how successful this project is. This again, comes back to goals for the project. So you can make sure that they get the most out of working with you by helping you understand what would make this project as successful as possible with the business motivations in mind, you can clarify details about the project such as the deadline and if they have a budget. Firstly, for the deadline, every client is going to want everything done asap, but then you'll find out that 99% of the time, this is more of a best-case scenario for them rather than a hard deadline that needs to be stuck too. Either way, it's best to ask them if they have a deadline of mind and why that date is the hard deadline. This may or may not be the deadline that you use for your proposal. But if it's unrealistic, It's best to inform the client of that upfront. Now the budget for their website, I don't love the budget question as most of the time, clients will either not have a budget or Lobel the budget, but it's best to chicken if they have something in mind anyway, you might use this budget to inform the price and your proposal. Or you might realize that their budget in mind as far too small for how much the project will cost, which makes it a great time to talk through this with your client to either in the project there or to help them understand why their budget is too low. Finally, with all that said and done, you can let your clients ask any questions that they have for you know, it's always hard to know exactly what they might ask, but it's best to have an answer in mind for some of the most common questions that you will likely get. Think now, what will they say when they ask you any of these questions? What are some similar projects that you've worked on? Do you have any worries about specific parts of the project? How much do you think this project might cost and total? How long do you think this project will take? And how soon can you get started? If you have answers ready, then you went up to stumble around for the first thing that you can think of. Finally, you can tell your clients to have a nice day and reflect on your notes from the coal with all your notes, depending on the kind of project that it is, your client might be ready to start working with you, or we might have to draft up a proposal for them. If you have to do a proposal for the project or the notes that you're reading is going to help you write out a great proposal. Easy. So that's all for now. And we're going to cover more about pricing and proposals and the next module. 10. Setting and increasing your hourly rate: It's time to talk about pricing and pricing is very important. First, we are going to look at hourly based pricing, but I want you to know upfront that working with hourly pricing as a freelancer is no way you want to be working out for EPA. Ideally, we want to move away from Allie pricing as fast as possible and instead be using project pricing. But first you want to at least have a couple of projects under your belt at an hourly rate to test the waters of pricing when freelancing. So now for the big question, how much should you be charging per hour? Well, here's what you should be asking yourself first. Do you currently have a problem with getting work, with having the right amount of work. But notice the hourly rate that you want if you're pulling this around, getting work than worrying about how much you're charging per hour should not be your main focus because getting work comes first and then improving your hourly rate comes next. So if you need to get work, get back on Upwork or whatever website you prefer. And for now you just want to apply for work and charge an alley right, that is inline with other new developers on the platform, such as between 25 and 40 dollars and ala, any lower end clients, one value you and any higher, and you likely won't get work if you have no previous experience or feedback yet. And let me make it clear that I don't want you to be working at 25 to 40 dollars an hour for the rest of your time freelancing. It's just to stop. Naturally move your alley right up over time. Once you get good projects and feedback on your profile and long-term, you want to be moving away from hourly pricing anyway. So don't be too worried about getting stuck on a low hourly rate for river. But let's say you have enough work and you'd rather focus on raising your alley, right? Well, as much as we'd love to charge as much as we possibly can. The amount you charges a lot to do with a client, C, U, and B, how confident you are with your work. So first, how clients see you when you first start out on Upwork or whatever platform you're looking to work on. And you have a thin portfolio and no projects under your belt, it's going to be difficult for clients to trust you because who's to say your work as any? So clients have two options. Go with someone cheap who has little experience and save some money, will go with someone expensive who has a great portfolio and plenty of positive client testimonials and know that the outcome is going to be fantastic with clients and never going to do is go somewhat expensive. That also has little experience as it's just not worth it for them. So this means that to charge a higher hourly rate, you have to have the experience to be able to back it up. So you shouldn't be focusing on how to charge a higher hourly rate. You should be focusing on why client would pay more for you when they have the option to go with someone else and do it for cheaper. His list of some of the reasons why clients will be happy to pay more. You have a bunch of positive client testimonials from past projects. You have a great professional portfolio website with awesome work on it, rushed into your client's industry. So they know that you understand their problems bigger than a generalist who does websites for every industry, the senior name before and would rather go with someone they recognize rather than a random person. The projects you've worked on before is similar to the project that your client needs help with. By focusing on these reasons, you can get to a point where you're charging 80 to a $120 an hour on projects. Let's quickly summarize the outlet right then if your issue is with getting enough work, stick with a lower hourly rate temporarily and focus on building your portfolio and getting great feedback if you have enough work but wants to be charging more shut clients. Why it makes sense to work with you at a high hourly rate through building a great website and having plenty of great previous projects. 11. Hourly vs project pricing: When you first start out as a freelancer, you will no doubt be charging hourly. And it shows that you're getting paid for the hours that you're putting in, no matter how many hours that is. It's also a straightforward transition from a regular salary job when you're getting paid by the hour. So it feels obvious to charge for work and an alley, right? But that's also the mess of problem with working out in an alley, right? You can figure things out as you go and you not necessarily in a rush to get the work done. So there were three crucial problems with alley based pricing. Problem one, and this aligns the goal of the freelancer and client with alley based pricing, freelancers and studios benefit from taking as long as they can so that they can make more money for the project. And in the same way they punished for doing the same project foster as they will make less money. The goals of the freelancer and the client is not aligned with hourly billing. In fact, they directly opposing clients want you to go fast and you want to be able to go slow. Problem 2 and makes the final cost unknown. Do client and reality doesn't care how much you charge per hour. The only kid that what they get in the end as with the final price that you charge them. And this way, I'll be pressing is problematic because the client doesn't know how much the project will cost in the end. So they have no idea if it's actually going to be a reasonable price once all the work is done because of this, clients are taking a gamble when they take someone on at an hourly rate, especially for large-scale projects that could go on for weeks on end. Problem 3, you have to wait to get paid. Finally, the last problem with charging Alley is that when you sign up to your invoice, it can take weeks and weeks to get paid. That means there's a lot of waiting between doing the work and getting paid for that work can be this to project pricing and which you'll get paid a deposit at the start of the project at either a third of the price, half of the price, will the whole project price upfront? For this reason, your cashflow is being seriously handicapped by using PolyBase pricing. So let's put hourly pricing aside for a second and look at the flip side of the coin. Project pricing, understanding project pricing. With project pricing, you're giving a fixed price upfront to a client for the scope of the work to be done. You're usually get an outline of the work that needs to be done and translate that into a sit price where you can figure out a cost so that the client will get plenty of value for what they're paying. And you'll be getting paid for a fair amount for the work to be done. Once you've got a project price approved, the motivations of the client and the freelancer on now aligned the client wants the work done as quick as possible and you want to do the project as fast as possible too. But predict pressing only works when the scope of the work is fixed. The problem arises when you give a set price for a project and which the work is not clearly defined and the client keeps adding more and more work, which is often referred to as scope creep. This means to use Project pricing. You have to have a pretty good understanding of how much work is going to be involved, which only comes around after doing enough of a similar kind of project. You might think of as Neijing or specializing in an industry. In fact, once you understand the scope of work that you do for a specific niche of client or industry. You can even display a project price on your website for a fixed scope of work. So if your client doesn't know what the full scope of the work is going to be. And they're happy to work through the stages of the project with you. And that's the perfect example of when it makes sense to use hourly pricing. But when the client knows exactly what they need and you can refine their needs into a specific scope of work that's similar to projects that you've worked on before, then you have the perfect candidate for project-based pricing. Either way, take your time When you think about how you price your work as what you decide to upfront will dictate what you are sticking to for the whole project. 12. How to earn more per hour: There will always be a limit for what you can charge if you invoice at an hourly rate. We just looked at some of the issues with alley based pricing. And the higher you charge, the more of these problems can come up. 99 percent of clients will not want to pay at or above $200 an hour because it's a lot of money to be paying per hour. Most studios that work hourly rates will only charge out a 100 to a 115 hour for this reason. Because if you go much higher than a client will go with the cheaper option when they have multiple options to choose from. So there's a reason I'm talking about earning 200 and now up rather than charging it to a 100. Now, because these are two very different things to charge out at 200. And now you have to be either very well-known, very specialized to solve a certain problem. But even then, the reality is that most clients will feel rubbed off if you're charging that high. So try to charge clients at 200. And now it is not a realistic option, but earning 200 and ala From a project as both realistic and achievable. And the best and easiest way to do this is moving from charging per hour to charging per project. Disconnecting the alley right from the work that you're doing, you can focus on getting more work done rather than trying to put in more hours to get paid more. So by working with project pricing, even a $2 thousand project can earn you more than $200 an hour if you work less than ten hours on it. With my most profitable client projects so far, I've been almost $400 an hour on it. And the client didn't kick because they got the result that they refer to for the price that, that raphe to the expectations was set up from the start of the project. And no matter how long it took me to do the project, the client was happy. So should you start using project pricing for all of your work right now? Well, it's probably better that you don't stop straight away. Putting a high hourly rate for your client projects starts with having done similar work in the past and leveraging tools to save time. If you're working on an e-commerce website for the very first time, there were too many unknowns for it to be saved, to charge at a set price for the project upfront. If you do this, you might be stuck for hours and hours. I'm adding a certain feature and absolutely destroying your hourly rate for the project. But once you've done eight e-commerce websites, you've gone through the same process plenty of times and know exactly what it takes to sit up each part of the website. And since you can reuse elements from previous e-commerce projects, such as copying, pasting and old shipping cotton, installing it. You can save plenty of time but still get the exact same result. In the same way if you're using Webflow and you have to put a custom element on a website such as a mega menu. You can always stop from unclonable from the workflow showcase and save plenty of hours of sit up and therefore earn more just by using something that has already been built rather than building it yourself. This is a great example of leverage. And leverages exactly what's going to increase, how much you earn per hour without having to increase your alley right? Once you've done enough of the same kind of project in the past and you know how you can save time, then it makes sense to start using project pricing. If you think you're at that stage where you just want to give project pressing and go, feel free to try it out on just one project. Record. How many hours you work on for that project and see you'll final alley right once the project is done, here's some of the ways you can use leverage to save time and earn more with project-based pricing, What's tutorials on how to implement something rather than trying to figure it out yourself. Keep a backup of previous client projects to reuse students sections when they have similar. Start with a base website template that has the core of the website sit up so you don't have to build from scratch every time specialized for a similar kind of client so that you're working on the same problem and can re-implement similar solutions as your client as an editor to the website and then have them implement feedback rather than having to do it yourself. And long-term, also small tossed to other freelancers so that you're wasting less time on mundane tasks. But all of this comes down to knowing how to charge using project pricing and how to write proposals that when. So next, let's look into the art of proposals. 13. Writing proposals that win: Sometimes the difference between winning or losing a project will simply come down to writing a grant proposal. The bigger the projects you're working on, the more important writing a grant proposal is for your first proposals, you might only need to focus on the scope of work to be done, why you're the best person for the project, how much it will cost and how long it would take to do. But as you write proposals for projects that are $5 thousand and up to show you a client a bit more of an understanding of this situation. A great proposal is a lot more than just outlining the work to be done and attaching a price to it, it should look a lot less like a receipt and more like a story, the story of the position your clients or N, and what you can do to help them and the business go through the transformation that they're looking to make. The proposal is written up based on information from a couple of things. Firstly, what they've written up in the brief that Vab is sent to you will put on Upwork. Secondly, what they told you about the projects through the client discovery coal, and thirdly, what you've found from their website that is relevant to the project. Through all of this information, you can get a full understanding of exactly what they wanted to do for the project and also the motivations for why they want to do it. You want to write a proposal that shows a potential client, but you understand the situation that they are in and that you know how to get them the outcome that they are often. By doing this, you're helping the client see that you're thinking pass the requirements of the project through to the business objectives that they want to focus on. Not only that, you also want to provide multiple options to give the client a choice of different prices that they can choose from. They can either pick the cheaper option and have a smallest scope of work, will pick the more expensive option that helps the client gets the result they want faster and easier. The different sections at the full proposal will have includes the intro for introducing the proposal, a situation summary, which is a summary of the situation that they're in and the transformation that they looking to make. The three project options, which includes the scope for H, but not the actual prices. We're going to include that letter in their proposal. Why May which reintroduces yourself and why you're a great fit for the project pricing and availability. And this is where we outline the price of the different options and also when you can start. And finally, Nick step's where you tell the client what's next after they select a project option and pricing schedule. And the next video we'll look at a draw from the full proposal, including examples of what you should write in each section. 14. The 3-option proposal: All right, so I've included a three option proposal template that you can use to outline your proposals. So let's go through each section of the proposal now. Firstly the intro here, but quickly introducing the proposal. So it's pretty straightforward and you can just replace the placeholders with the right information for the project. You can also reward. That's how you'd like to benefit your tone of voice. Here's what we've said. Hey, client, it was great to jump on a call with you the other day to talk through the project and learn more about your business and how we might be able to work together. On this proposal. I've outlined three options for the different packages I can provide for the website project. The options have different levels of scope, which gives you the flexibility to pick option that best fits your budget. Each of the options for the project and not estimates the fixed prices. This means that the price of the option you pick is exactly how much you'll pay. If there's something in the scope that we've discussed but hasn't been listed. Let me know and I can see a revised proposal. I'm just an e-mail away if you have any questions. So feel free to chicken if you need further clarification on anything sincerely, username with the niceties out of the way, we move right on to outlining the current situation that decline is in, including the issues that we currently face and we outline what the project will do for the business. You might want at something like this, apple or whatever their business name is as facing troubles with the current website that was built on WordPress five years ago. The website is now not a good representation of the business, takes too long to load and it's too difficult to change content or add new pages. And you might then talk about specific problems with the website, such as Google PageSpeed issues or something else that the client has specifically see it as an issue. Afterwards, you talk about the project as an business. Are there for redesigning a website to better reflect the business and moving the website to Webflow. And you can outline why the redesign will help this situation or why Webflow is bigger than their current situation. Now you can get into the scope. They want to cut this into three options. I want to make the first option too limiting. Ideally, the fished option will be the full scope of the client once the second option is something unique that you can add. And the third option is that cherry on top, the way you make the project, just that much Beta. In our example, the first option is the full website build. The second option as the build Plus page templates. And the third option is websites support in addition to everything else. This flexibility gives your clients plenty of pricing options to choose from, but we aren't going to give them the prices just yet. We'd rather than focus just on the scope by itself first, makes you going to reintroduce why you'll be as fit for the project. This also helps when the proposal is being circulated around different staff who didn't get a chance to talk to as they can still get an intro about you. Hey, you might also want to add previous projects that are similar to cleanse project and also client testimonials if you have them. Now you can finally introduce the prices for the different options and your pricing terms, including when you can start and when you plan to be done and launch the side, the payment options that we're offering as 50 percent up front and 50 BC that website launch or a 100 percent upfront with a 10 percent discount. Again, you're making your clients compare their options with you rather than compare you against other freelancers or studios. So here's what we have, pricing terms and availability. These are the prices of each option for the project. Option one is price 1, option 2 is price to an option 3 is price three. These are fixed prices, not estimates, meaning you will not pay a dollar more than the option you choose. The payment schedule is a 50 percent deposit on the acceptance of this proposal and 50 percent AT website launch. Alternatively, I offer a timber sale proficient with discount if you choose to pay the entire fie upon acceptance, I'm available to start as early as start date and aimed to have the new website up and running by launch date depending on feedback turnaround. Lastly, you in with the Nick step's so clients already know exactly what happens after they accept the proposal. Since there's no ambiguity on the next step's, they can feel confident accepting that proposal, knowing that there will be actions straight away even before the project is started. And here it is. Next steps. All looks good. Email me with a project option you're planning to go with along with the pricing schedule you prefer? I was often my clients and to working in slight together if they prefer. Otherwise, e-mail works great too. If you want to work together and Slack, let me know and I'll connect you up. And that's a full outline of the proposal template. But to put things into concrete even more, Let's look at a fully fledged example of how this looks when it's done for 20000 dollar website project. 15. An example of a successful $20,000 proposal: So what does a real life example of a successful proposal look like? Well, let's look at the winning 20000 dollar proposal for ROE project that I previously worked on, Andrew, not his real name, was looking to fully redesigned his organization's website, Acme co not the business is real name. That was hosted and managed through what? Brace? Through getting on several calls with Andrew, I was able to get a full understanding of the scope of the project and more importantly, the motivations behind the project as a whole. Let's jump right into the proposal that I wrote for them. Hey, Andrew, thanks for jumping on a couple of calls with me recently. It was great to have the time to learn more about Acme Coke and how we might be able to work together. On this proposal. I've outlined three options for the different packages that I can provide for this project. The options have different levels of scope, which gives you the flexibility to pick an option that best fits your budget. Each of these options for the project and estimates the fixed prices. This means that the price of the option you pick as exactly how much you'll pay. If there's something in the scope that we discussed but hasn't been listed. Let me know and I'll see in the revised proposal, I'm just an e-mail away if you have any questions. So feel free to check in if you need further clarification on anything. Sincerely, Nikolai. This is a pretty simple intro, but it's important to note that we have emphasized the fact that the price will be fixed. So if and when your client is comparing your proposal to proposals from other freelancers and studios, they know that your price is not going to increase, but when they go with someone else, they might be committing to an estimate that goes higher and higher further off budget. This means that you have to be sure that you know the full outline of the scope as any edits scope creep can be disastrous and make your hourly rate for the project smaller and smaller. And now we get into the situation summary. We can outline this situation and where we can help. It can be CO, can no longer rely on its current website hosted on Wordpress as it takes too long to manage and update the current website first built and WordPress in 2016 causes headaches because of its sluggishness and is now no longer suitable for the needs of the company. Updates to it often need to be implemented by writing complex code and plug-in updates can sometimes break parts of the site, resulting in immediate attention needed. This website also performs poorly for speed tests on both desktop and mobile based off of Google Lighthouse tests, they stop testing comes out at 35 out of a 100. And with mobile at 21 out of a 100, this severely a fixed user conversion as other 50 percent of mobile uses abandoned websites if they're not loaded within three seconds, and a severely slow website can be a negative Google ranking factor. This is also likely one of the reasons why the website has a high bounce rate with around 70 percent of users who visit the website leaving without visiting another page. Acme co idea for migrating their website to Webflow, a modern platform that makes it easy to add and manipulate content to marketing websites. It, it's an updates can be made on the fly when needed and when flow generates clean code, resulting in faster loading speeds on all pages, with most websites scoring well above 80 out of a 100 on Google lighthouse, this improved page speed or some proofs bounce rates as uses on having to wait long times for the pages to load. With Webflow, staff will be able to make design updates and changes to the website without having to get help from a developer. Making any copy changes, adding new sections are creating new pages can all be done without needing to write a single line of code. Based on what I learned from my discussions of the project with Andrew and from browsing and testing their website, I wrote an outline of the situation that they are in, the issues that they have with their current website, including specific numbers on speed tests. I also introduced the platform that I'll be moving them to throughout the process of the redesign. And now let's look at the three options on proposing for the project. Project options. Option one, website migration to Webflow and training. This includes all current pages of the Acme SCCOE website developed in Webflow with design improvements focused on device responsiveness based practices for user conversions and modernizing the look and feel. A website that is fully responsive for all modern devices and browsers. Seo best practices added including Meta tags and descriptions, edit to all pages, speed based practices. So then it scores high in Google Lighthouse tests. Any SIM is collections created such as for blog posts. All current website redirects added to the new website. Qa sessions to fix any final UX or responsiveness bugs. To 30 minute training sessions to train the staff on how to go through website and make website design updates or changes or add a new content through the Webflow CMEs editor. With my first option, I've created a smallest scope by removing the design stage and going straight into development. But rather than being a straight migration, I've stated that I'm going to update the design style as I bring the content over. I've also included all of the typical scope items, such as ACO, device responsiveness, speed based practices and redirects. And now on to Option 2, migration training and redesign and we'll pages in addition to option 1, this includes working alongside the in-house graphic designer and copywriter to do a full redesign of the tin most visited almost important pages, the design style of the rest of the pages on the website to be modernized and align with industry competitors such as competitive.com. The content will stay the same on these pages, but can be updated by the client through Webflow after the new website is launched. A drag and drop template system for new pages to be easily generated and house. Assistance with adding any integrations into the workflow, website. Insights and optimizations made from current analytics to increase the percentage of customers who request a demo or register google Tag Manager, sit up and Webflow. So when my second option, I've edited design stage that works hand in hand with the copyright of that they are working with and their in-house graphic designer. I've stated that I'm going to design a tin of the most important pages in Figma first and then use that design style and the rest of the website. And now lastly, option 3, migration, training, redesign and websites support. In addition to options 1 and 2, this includes technical support for one month from the point of the new website going live. Any questions with Webflow conversion or analytics onset within one business day is through either email or Slack. So when you come across any small little tricky problem, you don't have to sketch the way up to finances are reported website analytics a month off to launch, to outline Nick step's and possible options for improvements. With the three options outlined, we can move on to the next section, which is an optional section called the proposed timeline. The reason I added the station was because it was quite a large project and therefore, it was good to add an outline of how long everything was going to take to give the client confidence that the project was going to be done and ready by the deadline. And also to have an outline to keep things on track when working through the project. So here it is. The proposed timeline for the design and development is 10 weeks, split into six phases. Phase 1, discovery and sitemap, half awake, face two main pages designed 2.5 weeks. Phase three, main pages developed in Webflow, two weeks phase for the rest of the pages developed three weeks. Phase five, testing and QA, one-week, face 6, launch and training, one week. This timeline relies on 1, 2, 3 working day turnaround times for client feedback and S It requests. So that's our proposed timeline. Next, I've gone into specifically why I'm a great fit for the project. Why me, I'm in New Zealand based website developer to create simple, compelling and functional websites for existing and emerging businesses. I built websites that blamed brand storytelling with user experience to increase sales and inquiries. I've worked with local and international clients to help make their ideas into websites that stand out and optimize to convert more customers. I work of a fixed prices rather than an alley, right? So you don't have to free it about a feed that slowly creeps over budget. And then we have a couple of testimonials from previous clients. As you can say, it's not a super long section. Just a quick summary of why I'm a good fit for the project and some client testimonials. With this outlined, we go into the pricing terms and availability. These are the prices of each option for the project. Option one is 17,800, option two is 22,300, and option three is 26,400 USD. These are fixed prices, not estimates, meaning you will not pay a dollar more for the, for the option you choose. The payment schedule is a 50 percent deposit on acceptance of this proposal and 50 percent AT website launch. Alternatively, i o for a timber seem professional discount. If you choose to pay the entire fie upon acceptance, I'm available to start as early as February the 22nd and aim to hit the new website up and running by May the eighth, depending on feedback turnaround. So now I've outlined the different prices for each option, the pricing terms when I can start and when I expect to be able to launch the website. We've edited depending on feedback turnaround as waiting for client feedback is one of the biggest things that can hold a client project up. And so if things take longer than expected and the website isn't done by launch, that's not your fault. Lastly, we have the next steps for the project. All looks good. Email me with the project option you're planning to go with along with the pricing schedule you prefer. I always often my clients into working in slight together if they prefer. Otherwise, e-mail works great too. If you'd like to work together and Slack, let me know and I'll connect you up. And that's it. So it's all said and done. Which option to the client go with? Well, they wanted to go with a second option, but the budget for the site was only 20000. Since I was using pricing with plenty of margin built-in, I could have just reduced the price and still done the second option, but reducing the price of a project, just a bean to your clients budget is not a successful way of accepting projects, as it shows your client that the pricing is meaningless. So if they have a set budget that they can't raise in any way, it's a much better option to instate, reduce the scope while you reduce the price. Because of this, I reduce down the scope of the project option and to be better suited to their budget by taking away parts of the scope that wasn't as urgent or important to them. And the new proposal got accepted at 20000. And that is an example of a successful 20000 dollar proposal. 16. Building your systems: The Big Mac is everywhere. And the reason that the Big Mac is everywhere is because the franchise model works very, very well. And the most successful franchise in the world is none other than McDonald's. Mcdonald's don't make the best burgers in the world. And in fact, most people would agree that if you're wanting a good burger, they're not going to be anywhere near the top of the list. But McDonald's isn't trying to make the best burgers in the world. They're trying to make the best burger business and the world one that delivers for service at a cheap price, at the same consistent quality each time. And that can be replicated again and again through the franchise model. The franchise model works so well because it focuses a business around building smart streamline systems. Everything is done a seat way and delivers a sit result. The structure that helps them McDonald's thrive as the same structure that you can use to make your job as a freelancer easier and far more profitable. Building your systems as a freelancer starts with knowing the outline for the things that you do on a day-to-day basis, and then finding tools to make those tasks faster and easier. For example, if you're posting to Instagram on a regular basis, you can use an app to schedule your post weeks in advance and then only have to sit up posts on a monthly basis. Short, this might mean that you have to plan a month in advance, but it also means that you save hours and hours by leveraging a tool to make a manual process happens automatically. You can and should build systems for everything you do regularly as a freelancer. An e-mail templates sit up so you can easily reply to a kind of inquiry where we have proposal templates, sit up around different kinds of projects or a base website templates it up so that you already have the bare bones of each project ready to go. Now there are a hundreds of different tools, apps, and services, but you can use as a freelancer to help streamline your process and save you time. But finding the right ones that suit the way that you work can be a matter of trial and error. So rather than give you an endless list of different softwares to try out, I'm going to outline the ones that I recommend if someone to start from and you can decide for yourself whether you want to find other different tools. If you want alternatives to these tools that I recommend, you can find a super long list of different options for tolls on bond size website under best freelance tolls. Speaking of the first told that I would highly recommend as bonds, ie, no matter what kind of projects you're working on, you're going to want to use some sort of software to create and keep track of invoices and bonds. I makes it easy to do just that, plus create proposals, contracts, and make it easy to manage the accounting side of freelancing by showing you how much you're making and spinning each month to show you how profitable you are. I think of bonsai as my day-to-day freelancing hub to help me close new clients and make sure I'm getting paid on time. Trust me, when I say that using a software like this is a million times easier than creating invoices and proposals yourself. And keeping everything in one place means that, you know, you won't lose anything in the abyss of all your computer's folders. The only other major program that you'll need to find is a project management software. I would recommend a software with some sort of Kanban board system built-in if you've never used a Kanban style board system before, the best example of what this looks like as Trello. For each project that you work on, you'll have a couple of different boards for the different statuses. And an H board, you'll have all of the tasks for the project. So for a given project, you might have board such as to-do, doing, to approve and done. And then you start with all of your tasks on the to-do board. And as you work through those tasks, you'll move them down the board so that you know what you've worked on and what you still have to work on. Depending on how you're working with your client, you might want to add them to the project so that they can add new tasks and approved tasks that you've done. All you can keep the management side to yourself and just seeing your client updates through email or Slack. The project management system that I personally use is notion as it's a super flexible program to keep track of all kinds of different projects. And there's also a great space where you can keep all of your notes for the project, whatever programs you decide to use, just make sure that they help you do your job easier and don't add needless complexity to your work. Each software that you add should make everything that you do easier and not more complicated. 17. The full project process: There's no one way to break down a full project for a client, as each project will always be slightly different in some way. But having an outline for the process that you want to follow for each project is much bigger than completely winging it each time. So let's look at all the steps in my full project process from start to finish for a typical client, depending on your niche or how you work, you will likely have to adjust this in some way to your specific situation. Step 1, a client reaches out to you with a rough brief. If you're using a website such as Upwork to get projects. And this can be changed to finding a suitable project brief that you want to submit two, either way, the first step is to get on a call with a client and get the information that you need to write up a proposal. I use an app called Calendly to find a time to book with my client as it takes away from the back and forth of finding a time to catch up by showing you a client your schedule so they can find a time to book that suits them. Once you do an intro of some kind through email or Upwork and send them the Calendly link. They will book a time to catch up with you. So you'll move on to step 2, the discovery. Cool. I've talked about this previously in the course. But to summarize this again, you want to have a discussion with your client to show them that you're a good fit and to make sure that they're a good fit to work with. And also to work out any other details that you might need to know to write a proposal for the project. If it's a project where you're working at an hourly rate for a client off of Upwork, you might not need to write up a full proposal, but taking the notes about the project throughout the cool never hurts. Once you know that the project is a good fit and you learn everything you need to know for the client. You can move on to step three, writing up a proposal. So I've also outlines how to write up a winning proposal earlier on. So go back to that if you forget what you should have in your proposal, but you don't wanna take too long to see in this bag to your client. Ideally, you want to write one out and send it to the client within two to three days of getting on a call with them. You can either use bonsai to write up a proposal or whatever software you prefer to create a PDF to be able to seem to 20 client step for getting the proposal approved. Depending on how the clients take the proposal, they might either pick an option straight away, tell you some problem with it. We'll just don't reply to you at all. If there's some problem with the proposal, which will usually be the price or the scope. Work with the client to remove certain elements of the project to get a price and scope that is inline with the client. If you get crickets when you've seen the proposal, follow up a couple of days later, checking in with your client and link them, know that you can get on another call to talk through anything if need be. Otherwise, if they say they decided to go, someone else asked for clarification on why exactly they didn't go with you as this information will help you out when you create future proposals. But if that'll win well, and they picked an option, you move on to step 5, getting the project deposit and securing a start date. When you work on a project at a set price, you shouldn't start working on it until you get the initial project deposit, depending on what you agreed to with your client, this will usually be a 50% of the project price. What's the paid that deposit, which will usually be close to the greed start date. You can start working on the project. Step six, working on the website designs. If the project is solely a website builds where you don't have to do the designs yourself, then you can skip this step. But otherwise you'll be starting the project with the designs for the website. I'd recommend designing and Figma as it's free to use. And it's the leading software in the industry to design apps and websites. The best way to start designing the website is to get inspiration from your client first, so that you already know what they have in mind for the design. The design stage is the stage that can have the most back and forth and revisions. So by knowing up front what they're looking for in the design helps take some of the chance out that there'll be multiple revisions. You'll want the client to provide some sort of outline for the content on each page, including the copying images to be used. If it's a redesign, you're going to ask if the copy can be pulled from the current website. But for most projects the client should have documents for the copy to be used on each page, which will help you have something to design around. It's too confusing to start designing without an outline for the content, for the pages. So don't start until you have some sort of content outline. Depending on how big the website is, I would recommend only designing a couple of pages and then basing the rest of the website around this design. If you plan to do this, let the client know the design stage. We'll only cover a couple of the pages and the wrist will be done in the development stage, step's even feedback on the design. If you use Figma for designing the website, once you get to the feedback stage, you can directly send your client a link to the file that they can drop feed back straight into the design. It usually makes sense to get an, a cold to talk through the design for the first time your client sees it. Without context, they might end up adding a lot more feedback. So first get an a call to show the design and then send them the link afterwards to add the feedback. Step 8, building the website. I've, you've worked through all the feedback for the design. You can finally get onto building it if you aren't already using Webflow, it's what I would recommend using for website building. But if you prefer to build from scratch or use some other website builder, that works fine too. Seriously though, if you're not using Webflow yet, moved to Webflow, it's going to help you build websites for your clients much faster and easier anyway, once you've built the website, which will obviously take several weeks, you're gonna gain catch up on a call with your client to walk them through it or just send them the link to review it. Step 9, feedback on the development. Sometimes it can take a bit of back and forth to finish things up before the website as launch, including fixing any bugs or responsiveness issues. You can see your client a mockup website link for the staging site where they can add feedback inline on the website, just like they can't in Figma, I'll add a link into introducing mock-up diode in the description in case you've never worked with it before. And finally stepped in launching the website. Once the website is approved by a client, it's finally ready to be launched depending on if you're working in workflow or not and what your client prefers, you get other hand off the website to an account provided biocLite and launch and there will watch it in your own account. 90 percent of the time when working in Webflow, clients will want the website project since severe account, we can finally catch up on a final cool with him to walk through the project with them. And we'd flow and connect the website up to a domain and get it live. And that is the full website project process. 18. Ongoing work with your clients: Most clients that you work with wonder how to build an update websites themselves. So unless your client has someone on their team that you can teach how to update their website. There'll be an opportunity for ongoing work with them to help maintain the website or add new pages to it. This is why working with a specific client won't always in on project hand-off once your client's website is live chicken with them when they want ongoing maintenance help with the website or if they pled to add anything additional to the website later down the line, you want to have a system where you can organize your client list and follow up with all clients because it's much easier to sell to a client you've already worked with cell to a new one. You can see it a reminder for a month or two after the website is launched to chicken with how the client is doing and whether they need any further work done. Or you can instead set up a monthly retainer with your client so that they can get unlimited maintenance and support for the website and a monthly see at price, I've done a video on monthly ongoing retainers, which I will link in the description if you're interested in learning more about this kind of model and how you might implement it. Once you have a pool of previous clients that you can go back to, you realize that most of the tough work as a freelancer is that the start where you haven't worked with anyone yet? Once you've worked with enough clients, you'll have plenty of clients to chicken with before you have to go out and scout new work with all that said and done. That's the end of this course. So what's next? Well first I want you to identify what the biggest thing is that you're struggling with right now so that you know what you should be focusing on each day. If you don't have enough work, make sure that you have a great portfolio. Sit up and ask yourself, would I reach out to this person to do work for me? And how much would I pay them? Then jump back on a job platforms such as Upwork and then start submitting to projects so you can build your portfolio to be even bigger and to get great testimonials. Remember that the hardest part of being a freelancer is at the very start. So you have to stay consistent and not give up. If you're willing to increase your hourly rate, remember to think about why clients would pay more positive testimonials, great previous projects, your niche into their industry. You have a specific design style that your client wants and then lean into all of these points to become a more valuable freelancer. And then finally, keep thinking about moving past hourly pricing into project pricing focused on working on the same kind of projects, which again is nourishing. And then get to a point where you understand that kind of project well enough that you can provide a sip price upfront so you can make a much higher hourly, right? That's all I have. So email me with any questions or any follow-ups that you have. And finally, good luck out there.