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Strategy Tool: Business Model Canvas, a 1-page business plan

Jeannie Chan, Brand Manager / Strategy Consultant

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8 Videos (27m)
    • BusinessModelCanvasIntro

    • BMCFit

    • BMCExternal

    • BMCInternal

    • BMCExamples

    • LeanCanvas

    • ValuePropositionCanvas

    • VPCExample


About This Class

You have a business idea, but you don't know what are the different pieces you need to put in place to make it a viable business...

This is where the Business Model Canvas comes in. The Canvas models out the different pieces of your business and shows you how the pieces fit with each other. Essentially, it is a one-page business plan.

So instead of spending hours and days writing out a 100-page business plan, you will spend minutes. This approach allows you to more quickly identify if there are any gaps in your business plan that you ma need to address. It also allows you to get your business off the ground faster, so you can test out your assumptions.

This course is for:

  • Entrepreneurs who are looking to start a business
  • Small business owners who are looking to grow their business by bringing to market new products
  • Business owners who are looking for a systematic method to diagnose their business and better understand the fundamental pieces that make their business possible

Want to get started with your business? Want a method that helps you identify what it may take to turn your business from idea to reality?

This course is for you! Enroll and get started today!

36 of 37 students recommendSee All

Very helpful! Straightforward, concise and actionable.
I am looking for a mentor to guide me how to write a good business plan. After watching this video i have a better idea how to write.
Edith Chan

Creative Director

The course is a bit frustrating as the lecturer is merely repeating the instructions of a Business Model Canvas without putting very much in perspective the reason they exist. The "case study" part is slightly more instructive but it only pass on the surface of it. Recommended for people who already know what a BMC is - but not very practical for those who never heard about it.

Agency which keeps learning





Jeannie Chan

Brand Manager / Strategy Consultant

I'm Jeannie Chan, a branding and marketing specialist based in New York City. I'm not an at-home internet marketer. I work full-time marketing million-dollar brands, and do pro-bono consulting and marketing for non-profit organizations. I have been a marketer for over a decade, with experience in a variety of industries. I have worked in categories ranging from pet food to electronics. My expertise and knowledge is based on my experience working with / for entrepreneurs, non-profit organizati...

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