Strategy Tool: Business Model Canvas, a 1-page business plan

Jeannie Chan, Brand Manager / Strategy Consultant

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8 Videos (27m)
    • BusinessModelCanvasIntro

      1:08
    • BMCFit

      1:23
    • BMCExternal

      5:08
    • BMCInternal

      4:03
    • BMCExamples

      3:23
    • LeanCanvas

      3:07
    • ValuePropositionCanvas

      4:01
    • VPCExample

      5:01

About This Class

You have a business idea, but you don't know what are the different pieces you need to put in place to make it a viable business...

This is where the Business Model Canvas comes in. The Canvas models out the different pieces of your business and shows you how the pieces fit with each other. Essentially, it is a one-page business plan.

So instead of spending hours and days writing out a 100-page business plan, you will spend minutes. This approach allows you to more quickly identify if there are any gaps in your business plan that you ma need to address. It also allows you to get your business off the ground faster, so you can test out your assumptions.

This course is for:

  • Entrepreneurs who are looking to start a business
  • Small business owners who are looking to grow their business by bringing to market new products
  • Business owners who are looking for a systematic method to diagnose their business and better understand the fundamental pieces that make their business possible

Want to get started with your business? Want a method that helps you identify what it may take to turn your business from idea to reality?

This course is for you! Enroll and get started today!

53 of 55 students recommendSee All

Simple. Informative. And to the point.
I like the overview of the three canvasses Jeannie gives. It could be better though. For example, chapters 3 and 4 are merely read outs of the standard BMC images on Wikipedia. I would personally like it if Jeannie gave more examples and less read out. Otherwise a nice overview
Good overview and starting point for using a business canvas.

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Jeannie Chan

Brand Manager / Strategy Consultant

I am a brand strategist who isn't afraid tackle business problems big or small. I have built my career by asking questions. With a relentless pursue for the daring questions that would lead to inspired new thinking, I have delivered measurable results to organizations of varying sizes in varying industries. I have ignited growth in Fortune 500 companies, startups, and nonprofits, with multi-million dollar budget to no budget at all.

Currently, I serve as the Brand Lead for Br...

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