Strategy: Essentials for Management, Consulting and Startup Success
Chris Bolman, Founder & CEO, Brightest.io
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Introduction
2:25 -
I. The Definition of Strategy
2:21 -
I. The First Strategists
3:50 -
I. The Origin of "Strategy"
1:29 -
I. The Modern Military Strategy
2:31 -
I. Strategy is a Narrative
2:13 -
I. Strategy as an Algorithm
3:24 -
I. Strategy is Hierarchical
2:40 -
I. The Essential Levels of Strategy
3:12 -
II. Scientific Management
2:57 -
II. HBS and Strategy
4:27 -
II. BCG and Strategic Consulting
1:17 -
II. McKinsey's Strategy Frameworks
11:19 -
II. Advertising Strategic Planning
2:38 -
II. Game Theory and Strategy
6:09 -
II. Scenario and Strategic Planning
2:46 -
II. Porter's Five Forces
4:20 -
III. The Building Blocks of Strategy
1:34 -
III. Block #1: Problem
10:16 -
III. Block #2: Insight
10:45 -
III. Block #3: Structure
5:30 -
III. Block #4 Plan
2:05 -
III. Block #5: Action
9:45 -
III. Block #6: Results & Learnings
6:43 -
III. Where to Go Next
2:37 -
IV. Why Strategies Win
6:57 -
IV. Develop Your Own Strategies
2:37
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About This Class
Strategy: Essential Foundations for Management, Consulting and Startup Success is a complete, comprehensive introduction and overview of strategy, taught by Chris Bolman, an entrepreneur, startup advisor and former VP of Marketing at Percolate.
In this class, I do my best to explain and help you understand:
- The history and origins of strategy
- The most influential strategy frameworks and mental models
- How great strategists think
- An actionable framework to help you quickly develop, design and execute your own strategies
- My personal lessons learned as a strategist, management consultant and technology leader
Through the lessons in this course, I'll distill the last 10 years of my career into helpful, actionable insights to make you a better strategist. Whether you're a leader, executive, manager, consultant, advertising agency planner, small business owner or anyone else looking to improve their strategic decision-making, this course is for you.
Hope you'll join me.
Class Projects 1 See All
63 of 64 students recommendSee All
The class is to packed with information it looks daunting but a second watch makes everything fall into place.
Mira Metzler
Mixed Media Artist
Love how things can be easily understood but also that advanced topics were covered. Learned a lot from this, thanks Chris!
Hi there. I'm Chris, founder and CEO of Brightest (brightest.io). Prior that, I led growth and marketing at Percolate (VP of Marketing / Head of Growth), a thoughtful technology company that serves as the technology system of record for many of the most iconic and successful brands.
My work and writing has been featured in publications like Harvard Business Review, Forbes, Digiday, Inc, AdAge and The Next Web.
Previously, I created BuzzFork, a marketing automation and social sea...
