Strategies to Help You Create More Content | Dvorah Lansky | Skillshare

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Strategies to Help You Create More Content

teacher avatar Dvorah Lansky, Author & Course Creation Specialist

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

3 Lessons (29m)
    • 1. Introduction: Content Creation Challenge: Setting the Stage

      6:45
    • 2. What is Your Why for Wanting to Create Content

      3:19
    • 3. Discover and Identify Products to Create

      19:04
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About This Class

Creating content can be fun and profitable yet for many people, getting started seems to be the hardest part. In this class, we'll explore your "why" for wanting to create content, along with a wide variety of possible types of content you can create.

Your instructor, D'vorah Lansky, M.Ed., has been teaching publishing and content creation strategies since 2007. Her focus is on showing students how to pursue their dreams while sharing their brilliance with the world.

Meet Your Teacher

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Dvorah Lansky

Author & Course Creation Specialist

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Greetings! My name is D'vorah Lansky. I have a Master's Degree in Education and am the bestselling author of many books including; the Action Guides for Authors series of workbooks and journals and the Health and Happiness Journal series.

Since 2007 I've created 40+ online training program and have taught online marketing and course creation to thousands of authors, entrepreneurs and creatives, across the globe.

One of my passions is to help people share their brilliance with the world.

I look forward to connecting with you here on Skillshare and welcome you to explore my courses on Creative Course Creation Tips, Tools and Strategies.

I've you'd like, check out my website at: http://www.ShareYourBrilliance.com

And you can view my books, workboo... See full profile

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Transcripts

1. Introduction: Content Creation Challenge: Setting the Stage: Welcome to the content creation challenge. Take action to create products and bring them to market. We are on step 1 of our training. And this training segment is on setting the stage. So here's what we'll cover. First of all, we're going to explore your why. What is your why for wanting to create products? Because sometimes just by identifying your why, you clear the runway and you're able to move forward and create what it is that you've been wanting to create or discover what it is that you can create. And that's the next step we're going to talk about what type of products do you want to create and how to find out what type of products are possible. So let's dive in. When it comes to creating content. You can begin to create or you can prepare to begin to think about maybe starting, but you have to do these other things and that you'll get to it someday. Oh, I'm so tired. I'll look at this tomorrow. Does that sound familiar to anyone? Well, let's talk about creating a mind shift that will serve you better. Because it's normal with all the information available in all the content promotions that come across our email box for us to get distracted. What can we do to get into production mode and out of hunting and gathering mode. Part of that is creating a laser focus. So if you have a schedule and you know that Tuesday from two to four is your content creation time. That's not the time to be reading promotional e-mails or reading the latest and greatest about something. Close your email box and give yourself the gift of time to focus on your products. It can be so free. And I know it's hard work. So because we're so conditioned or so to tune into the social media, to tune into our email box, to tune into the texts. Well, I started doing this and I was amazed within a couple of weeks, my commitment to myself was I was going to create a product before I check my email each day. And that was really hard because it's 0. What if someone needs me or whatever, there's something important. And then it would be three hours later every day checking email or social media. I wasn't accomplishing what I wanted to accomplish. So at first it was challenging and I kept filling the pool to go to the places where I was used to checking, where I was used to being on the social media and in the email. And I close those out. And I gave myself that gift of time to create a product. Oh my goodness, it was amazing what I was able to accomplish. Instead of three hours flying by on the social media sites, three hours flew by. I had a product created and up on Etsy and a video promoting the product and a sales page for the product. That was exciting. And I'm going to encourage you to give this a try because it can be very, very powerful. It begins with a decision to make a commitment to your dream. When we work for ourself, It's so easy to put our dreams and our needs on the back burner because everything else comes before that. What if even just for one week to start with and ideally for 30 days and then bump it up to 90 days. You have everything in place where your needs are taken care of, where you're healthy and safe or your family's needs are taken care of, everybody's in place, they are doing their thing. And then you carve out those times that you can work on creating content and living your dream and you make that a priority. You don't answer phone calls during that time, short of an emergency. You don't check social media during that time. You don't do laundry during that time. It's as if you're at work in the office. Someone's paying you for that time to create the product. When you treat it like that. When you treat it like a business, it will become a business and you'll be able to start generating income and growing a community and developing a growing business. Now, it is fun to shop and see what others are creating. So you can find times for hunting and gathering. Like for me, I have dedicated time on the weekend where I explore all the emails and I see what people are up to and I look at what the latest and greatest is and I delete most of it, but sometimes I'll get an idea or all. See it, training or a product that I want to invest in or that I think about. And then I come back to and evaluate if it's going to help me to meet my goals. And then I take it from there. So you do want to build in those fun times to explore the internet. You just don't want it to compete for your time when you are dedicating time to creating content. Now when creating content, a lot of people put off actual content creation because they feel like they don't know everything or they don't know how all of the pieces of the jigsaw puzzle fit together. Well, you can keep learning, keep finding out, keep waiting, or you could have on the job training just learned by doing, take one step at a time. It's like you're going across a pond on lily pads. Just take one step, one lily pad at a time. And before you know it, you'll be across the pond and you'll have a produced product ready to sell. Now the goal of this training is to spark the desire in you to go beyond wishing and dreaming, to creating and selling your masterpieces. 2. What is Your Why for Wanting to Create Content: Let's talk about the importance of getting clear on your why. Your y. For y, you want to create content. Knowing your why will put fuel in your engine. Because it's not just a pipe dream. There's some meat behind it, there's some foundation behind it. It could be things like by creating content, you'll be able to generate an income and you'll be able to get XYZ, whatever it is you're saving up for or you'll be able to leave your job and work from home, or you'll be able to contribute to your family income. Or if you're the sole bread winner that you'll be able to have more security by having more income coming in. It could be the satisfaction of how good it feels to create content. That, that is what drives you. It just makes you so happy to create content. So getting in touch with your why is so important, your y can drive you and help you to keep your focus. Your y may be related to generating income, or it could be something related to wanting to do more for yourself or your family. So think about that. Now, I have some worksheets in the slides here, and we're not going to go through the worksheets today. I'm going to walk you through them, but I'm going to encourage you to grab a sticky note and jot yourself a note to schedule time to go through these exercises. And when you do, it's gonna make a lot more sense and it will mean more to you and you'll benefit more. Your wife for creating products can also fulfill the need in you to create something of beauty or inspiration that brings you joy. Maybe you want to create a gift for your subscribers or for your family, or for your home. Or you've been wanting to know how to do digital painting or create planners with PowerPoint or publish a book or create an online course. And that sense of satisfaction by completing that product, that project can really boost your confidence and can open up doors of opportunity for you. So what is your why? So here's that worksheet that I mentioned and I'm gonna encourage you to take time to fill out this page. So stop the video right now while it's on your mind. Take your handouts, answer these questions. You'll find you can either jot them onto a piece of notebook paper or a piece of printer paper. Or you can have them write in the slides, you have these questions. What is your why for wanting to create products? What will your life be like when you're creating and selling products? And what is your heartfelt goal for your content creation business? So go ahead and stop the video, answer those questions, and then turn the video back on. 3. Discover and Identify Products to Create: The next step is to identify products that you'd like to create. You might not know the answer to that question. You might be thinking that you want to create a certain type of product that you don't know how or how to even begin. Or you could have a very clear idea of what you want to create. We're all in different places. So wherever you are, it's the perfect place and you can just take steps to get to where you want to be. So let's explore this a little bit about creating products. In identifying products you'd like to create successful products, because that's a question I always get. How do I know if it's this a successful product? You don't really know, but you can do some research and you can do some field testing that the most successful products are ones that you would enjoy creating and ones that potential customers are interested in. If you're not sure if customers would be interested in it, then what you can do is do a survey and your Facebook group or with your e-mail subscribers. Or you can search on Etsy. That's a great place to feel, test and see what's popular and what people are buying. So study the market. Notice the e-mails that are coming across your inbox. If you're getting a lot of emails about digital planners, that may indicate to you that there's a lot of people buying digital planners or if you are seeing a lot of promotions on Facebook about Kindle books or starting an Etsy shop or whatever it is. Take note of that and look at how you can apply that to your ideas or to your growing ideas. As you research and notice and take notes. Take notes so that you actually can refer back to them as to what people are buying and selling. And then look at ways to make your product unique or set yourself apart. So you'll need to think about that a little bit. If I often times, usually I will purchase a product before I will promote a product. Or if I'm researching products that I want to create to sell in my shop, I'll purchase personal use products as well as commercial use products to see what people are creating, to look at how they put things together. And then I'll reverse engineer. I don't plagiarize, but I get ideas from different sources and then I piece together my own idea. So I remember when I first started the content creation aspect of my business since 2007, my primary focus has been on writing and publishing books and creating courses and teaching others how to write, publish, and market books. Well, it's been my heart's desire for close to two decades to be able to sell PLR content, to be able to sell journals and workbooks because I just love creating worksheets and workbooks. And I've published many of them to Amazon related to writing and publishing. So then what I do is I look at the products, I look at what people are creating. And I did this when I first started creating more printable and digital products, which I love for me. It feels like art, feels like arts and crafts. I just gives me incredible joy to create those types of products. And it's also given me many more products to publish on Amazon. I now have a pen name where I published journals and workbooks and things like that related to digital art and whatnot. And it's giving me another creative outlet. So what I do is I look at how can I make different because you don't want it to look like everybody else's. And so one of the things I did because I started creating digital planners. But when I first started creating them, digital planners have that coil in the middle. Well, that coil in the middle is, it's a digital coil. And I could not find any that had commercial use rights. And so I started learning myself how to create those digital coils. I learned by studying YouTube videos. Then I went on to create a set of digital coils. I added commercial use rights to them. And I've probably in the last 10 months sold at least 350 sets. It's like my most popular product because a lot of people are creating digital planners. So think about your product and think about components of your product. So for example, if you're publishing a workbook on nutrition, is a one-page quick list Series, a product that you could, that could be an offshoot. Like a shopping list or a clean out your cupboard, clean out the junk from your cupboard. And then what to do with that? What to throw away, what to donate, et cetera. What can be a maybe a tracker that people track their walking or they track their hours of sleep. What can be a complimentary product that can go along with your idea and yet set yourself apart. Now one of the products I created, it took me 12 months because i, with everything I have going on, I dedicated made a promise to myself that I would create one page a month. Well then at the end of the year I had 12 pages. I then created a companion journal page for each of those 12 pages, I now have 24 pages. And then I added some formatter and back matter and additional training and worksheets and I have a new product. And so there's a lot of ways to go about creating the content, but looking at what you can do to make your product unique, can you create a product that compliments popular products? So let's say, let's just take that analogy of digital planners. Let's say you want to create digital planners, but you also want to offer something to the marketplace that sets yourself apart. When people create digital planners, they have the background, which they call a mock-up, maybe of an iPad or where it looks like the digital planner is on a desk or sitting on a, on a table with nature in the background. And you create these mockups that could be a whole product line. As an example, let's say for example, you are selling nutrition related workbooks and or self-help or motivational type workbooks or worksheets or planners. Could you offer perhaps a set of videos where people have access to a set of videos. And so then they become part of your online classroom or your membership area. And they get access to a set of videos that complement the product that they purchased. And it sets yourself apart and allows you to have a multi-pronged content creation. The products that you create will evolve over time. The thing is you're not necessarily know where you're going to be. Steps down the road and tell you take the 14 steps that come before the fifth step. So my highest recommendation to you is to create that first product in this new series of products and see where it takes you. And you may want a journal or take notes as you go along of what you can do to be more effective or what additional ideas you have for future projects. What I found is once I started on the path, I started getting so many ideas. So what I did is I opened up a file folder on my desktop, and then I created subfolders and I numbered them in order of priority as to okay, the first thing I want to do is create, for example, I wanted to create a 90 day planner. So I put that as I just create a file folder, 90 day planner. And so I actually, while I was numbering, I said, Okay, I might as well do 12. So I have content for a year because my mind is very number oriented. And so I didn't put anything in those sub folders yet. I just started to get ideas. And as I have these folders labeled one through 12, and as I got a new idea, I decided where, which in the order I was going to then create. And then as I started doing this, I went through my computer hard drive and I made copies of products that I have the rights to and I put them into these folders called PLR resources. And I put the, the topic inside of each name of each folder, inside of the sub folders. And I have a whole little workshop inside of each of these folders. And that really helps. You can do the same thing by going over to digital art sites. If you add graphics to your products, and you can start to collect assets and add them to each of these folders. If you have notes, if you go to Etsy and you see ideas for what you might want to base your product and or an aspect of the product, like the way it is at the top right of the page or a certain type of font. You can save those images into an ideas folder in each of those sub folders. And then your ideas, as, as mentioned, will grow over time. And as you create private collections inside that folder, you might have product 1, printable journal, product to digital journal product three, et cetera. And you can have them all in there, clearly labeled. So you're creating this file structure and then you just replicate that file structure as you go along. So my recommendation to you here is to start where you are. And grow from there. Don't wait to have everything perfectly in place to get started. You'll be much further along if you start where you are and grow from there. So you might say, well, that's all well and wonderful, but I don't still don't know what kind of products I could create and sell. So I have a long list here designed to spark ideas because what will probably happen, as you'll see some of these examples and you'll say, Oh, that doesn't interest me, but I could do such and such. So and going through this with pencil and paper and making notes as to what possible products or types of products you might want to create. These products could be printable or they could be digital, an academic planner, those are really popular. Usually those publish certain times of the year and they usually go for 18 months. Some of them go for 12 months. But academic planners are really popular with student population, especially with college students. An appointment planner, bullet journals, a challenge experience. So it doesn't have to be a printable product. It could be you have a daily challenge that you either e-mail the tip and the action steps to the participants, or you have an online membership area where you have a daily video like a seven day challenge to get more sleep or a 30-day challenge to get your product created, whatever it is that you want to offer based on your expertise. That's a great challenge. And what can come from there is a whole line of products, workbooks, journals for each of the different modules. A shores tracker could be ensures tracker for adults, could be chores tracker for teens, for young children. There's three products right there, an online course, a course workbook. I could also have a course journal, fitness planner, a five-year journal, or goals planner, graphics and assets that your audience would be interested in. A habit tracker can be habit tracker for any number of things, or it could be a blank habit tracker and people could fill in the own thing, their own items that they want to track. How far they walk, how much they sleep, what they eat, how much water they drink, how much television they watch or don't watch, how many books they read, whatever it is that you want to help people track journals for various niches that can be a whole market unto itself. And if you want to get ideas for any of these areas, you can search Etsy, but you can also search Amazon. You would type into the search field what your ideal audience might be typing in journals for. And then you fill in the blank and type that in and see what is being published, you can get a lot of ideas that way. A life planner, a lists planner, and go on all kinds of lists you can elicit planner logs, a daily log, a weekly log, a yearly log, a birthday log, a wishlist log, et cetera. A memory keeper. You can create a series of memory keeper books. Memory keepers for moms, memory keepers for dad's, memory keepers for kids, memory keepers for grandparents, memory keepers for grandma, memory keepers for grandpa, memory keepers for coworkers, dot-dot-dot. There's a whole product line right there. So you see what I mean? Kind of like taking it further and think outside of the box as to how you can expand your product line. A notebook. Notebooks are great. You just make a beautiful cover and there's just blank pages or grids or dots or mines in a, in a notebook. Those are really popular and you can create a lot of those productivity planner and you can gear it towards your ideal audience. So for example, phi was to create a productivity planner for this program. It would be a productivity planner on focusing on creating content. Yours will be very different based on what your topic is and you can gear it towards that topic. A reading journal, a recipe book, a study guide, and teachers planner, a tracking log, a travel journal, 0 walking journal. Walmart. And Walmart can be something that people purchase and it's actually shipped to them in the male, there are a lot of print on demand companies that you can upload your artwork and they can put it on products, whether it's tote bags or mugs or wall posters that people purchase. Or it can be digital that people print out at home. A wedding planner, workbooks, and much, much more. So I'm going to encourage you right now while you're thinking about it. Stop the video. If you're using a blank piece of paper, jot down your ideas. If you have printed out the slides, circle, at least five things here that you could possibly want to publish. You can also make a list of possible products that you'd like to create. Because I would imagine that you got more ideas, that more ideas were sparked as we went through that list. From there, dive in and actually map out products you'd like to create and put them in prioritized order. Because it might take and six months to create these products or six weeks depending on your goals. But in the number one spot where it says product 1, do your thinking, do your writing, and then plug that into product number one box and do the same for each box. And if you don't have six, fill in the ones that you have as you go along, you'll get more ideas on by doing this, it's going to bring your product creation goals closer to becoming a reality. Because you have put pen to paper and you've put it into the world that you want to create it. And you'll look back at this page and you'll remember how I wanted to create that product. So this is a great worksheet to fill out and then answer these questions. What's holding you back, if anything? What's holding you back from creating products? Is it time? Is it your environment? Do you need to find a way to claim a quiet place for you to write. You need to get up earlier. Do you need to leave? We are wherever you are, work or home to find times to create. Ru, allow yourself to get distracted by all the emails telling you of all the things that you need and all the things you need to learn, what is it that's holding you back? Is that self confidence? Do you think that no one will buy it? Do your research and you see it for sell on Amazon or on Etsy. Well, people are buying it. So why shouldn't they buy from you? So try this, might be hard, but if you do this for your first product, it could serve you well into the future. Try to put on the back-burner, feeling shy or feeling like you don't know if someone who buy it and just created, if no one buys it, no one buys it. But if it's not created, you don't have the opportunity to test that out. And it's a lot of fun to create products. So allow yourself to give yourself permission to create the products that you're thinking of and see what unfolds. And then the next question is, what can you do to overcome this obstacle? What can you do to overcome this obstacle? So spend some time writing and thinking. Because this can really touch your heart and inspire you on a deeper level that will clear pathways, allowing you to be able to create more content.