Strategic Digital Product Design

Catt Small, Senior Product Designer

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10 Lessons (38m)
    • 1. Introduction

      5:02
    • 2. User Research

      5:08
    • 3. Personas and Mapping

      5:33
    • 4. Experience Principles

      2:16
    • 5. Hypothesis Generation

      3:33
    • 6. Sketching

      2:58
    • 7. Hypothesis Validation

      3:16
    • 8. Prototyping

      4:55
    • 9. Usability Testing

      3:18
    • 10. Conclusion

      2:22

About This Class

In a world rife with problems caused by digital experiences, user-centered design matters now more than ever. Countless people want to use their skills to help others, but designing a positively impactful product is harder than it sounds. Catt Small, a Senior Product Designer, will teach you how to design user experiences in a more iterative, agile, brand-centered way that highlights potential problems early and leads to long-term success.

You’ll learn how to...

  • Become a customer advocate
  • Conduct user research and identify customer pain points
  • Participate in strategic product decisions
  • Quickly ideate and validate solutions
  • Deliver incremental value to customers by cutting and prioritizing solutions
  • Turn low-fidelity sketches into high-fidelity prototypes

This class is recommended for:

  • Design professionals looking to transition into UX
  • UX/product designers looking to improve their product strategy skills