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Strategic Design: The Art and Science of Branding

Su Mathews Hale And Michael D’Esopo, Senior Partners at Lippincott

9 Lessons (44m)

- 1. Introduction
  
  4:50
- 2. Brand Strategy
  
  4:58
- 3. Building Brand
  
  8:01
- 4. Design
  
  5:55
- 5. Experience Innovation
  
  7:46
- 6. Research
  
  1:43
- 7. Organization
  
  3:21
- 8. Collaboration
  
  2:42
- 9. Implementation
  
  4:55

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