Storytelling to Inspire: for Speaking, Presenting and Training | Jason Teteak | Skillshare

Storytelling to Inspire: for Speaking, Presenting and Training

Jason Teteak

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13 Lessons (1h 54m)
    • 1. Storytelling Introduction

    • 2. Story #1: Two Desks Fly Across the Room

    • 3. Story #2: Mystery of the Professor

    • 4. Story #3: The Miracle Classroom

    • 5. Story #4: The Man In Line For the Ipad

    • 6. Story #5: Training A Young New Trainer

    • 7. Activity: Your Turn to Create and Deliver Your Own Story

    • 8. 7 Story 6 Software Developer

    • 9. Story #7: At the Grocery Store

    • 10. Story #8: Trick-or-Treating

    • 11. Story #9: Professional Poker and Baseball Players

    • 12. Story #10: How to Share What You Do

    • 13. Activity: Your Turn to Create and Deliver Your Own Story

15 students are watching this class

About This Class

Telling a captivating, interesting, relevant and memorable story has the ability to capture your audience like nothing else. 

There may be no other presentation and public speaking tool on the planet that can better get your audience to listen, trust, and follow you like stories...

You’re about to learn the storytelling techniques that will make you a master storyteller in any public speaking or presentation setting. 

Why Public Speaking and Presentations Pro: Storytelling Mastery?

So many storytelling programs spend their time telling you how to create a story...

  ...but they don’t actually tell you stories to do it! 

Or, even worse, they tell you stories that don’t fit your style or their content, and leave you wondering how you will ever apply it in your public speaking and presentations. 

Perhaps the ultimate worst thing, however, is they try to tell you how to tell stories, without having had the experience in front of real audiences telling stories themselves..., they don’t really know what works and what doesn’t. 

My name is Jason Teteak and I have given over 10,000 presentations myself in front of real, live audiences. 

Over the last 25 years, I have observed another 10,000 presentations by real public speakers, other than myself, and figured out what really works... this program we are going to bottle up all that information for storytelling and give it to you. 

In fact, we’re going to make this so practical that you can literally start to create and build your own stories right away. 

Why are we doing this?  The answer is simple...

   ...because you asked for it. 

I have had thousands of people (who have seen my presentations and trainings on Udemy) ask me to tell them how to create stories. 

I decided to create my very own storytelling class, and you are in it with me right now. 

How does Storytelling Mastery Work?

How are we going to do it...? 

   ...with storytelling, of course! 

I have spent the last year combing through all of my programs at Rule the Room. 

After combing through hundreds of stories...

   ...we have narrowed it down to 10.... 

   ...ten stories that will allow us to analyze what works for any story, and help you be able to put these techniques to practice in your own public speaking and presentations. 

Here's what you will learn how to do in this program: 

  • Hook your audience and get them interested in your stories.

  • Relates your stories to your audience so that they can more easily “feel” what is happening in your story as a result.

  • Use content and characters in your stories that relate to the topic of your presentation or public speaking.

  • Write and tell stories that have real, true elements that add sincerity and truth to the stories.

  • Display and share vulnerability (either of the yourself or the characters in your story so that people want to hear more about them.

  • Get your audience to smile, laugh and feel good as they listen to your stories.

  • Use the “mystery” technique with the “big reveal” or unexpected twist and surprise toward the end of the story to keep your audience listening.

  • Build in “big ideas”, “lessons” and teachable moments that give your stories more value?  (Hint: think moral of the story).

  • Bonus #1: this is a comprehensive learning experience. You will get a 48+ page storytelling workbook for you to follow along with every word.

  • Bonus #2: You'll also get a set of quizzes at the end of each major section of this program with "Your Turns" giving you specific exercises and tasks to practice on your own.

  • Bonus #3: Finally, you'll get activities and suggestions and an opportunity to stop the video and practice the storytelling techniques in this program right on the spot, "storytelling bootcamp" style.And much more…’s time for you to sit back, relax, and enjoy as we observe, analyze and break down the top 10 stories of Rule the Room to help you build your own stories for your own Public Speaking and Presentations. 

Storytelling Mastery Reviews:

"I figured Jason Teteak might have a few new tricks—but not much that I hadn’t heard before. I was wrong. Jason integrates the latest research on presenting, learning, and audience dynamics with a captivating style that plays with the ironic fact that he is doing presentations… about presentation skills. And therein lies the secret to this marvelous program."

- Philip Deloria - Professor and Associate Dean, University of Michigan

"It's pretty simple. Jason Teteak walks the talk. In this day and age, finding a true thought leader amongst many is the key to getting to new levels. Listening to Jason and benefiting from his teachings will take you to that new level you seek. He is cutting edge, extremely practical and connects in a way that is motivating, informing and memorable. Some of the biggest benefits received from Jason are tactics, ideas and methods that are immediately implementable. Watch Jason’s program before your competition does."

- Al Lautenslager - Best-selling Author, Guerrilla Marketing in 30 Days

“I have been to several seminars on public speaking and giving presentations, including Dale Carnegie training. I truly went into this thinking that I couldn't possibly learn anything new, but I found myself scribbling notes like a mad woman during the presentation. I quickly realized that these were tips and techniques that I had never heard before, and that I could use immediately upon my return to the office.”

- Joey Monson-Lillie - Human Resources Manager

About Your Storytelling Instructor:

International Public Speaking Coach, TEDx Speaker and Best Selling author Jason Teteak has taught more than one million people how to flawlessly command attention and connect with audiences in their unique style.

He’s won praise and a wide following for his original methods, his engaging style, and his knack for transferring communications skills via practical, simple, universal and immediately actionable techniques.

Or as he puts it “No theoretical fluff”.

Jason gained recognition at EPIC Systems in the medical software industry, where he was known as “trainer of trainers of trainers.”

He has developed more than fifty presentation and communication training programs ranging in length from one hour to three days that serve as the basis for The Rule the Room Method.

In 2014, 2015, 2016, and 2017 he was named #1 Best Selling coach on Public Speaking for his on-demand video teaching tools that quickly took off for over 100,000 online students around the world.

Teteak has flipped the model and changed the approach to great Public Speaking for even the most seasoned veterans.


1. Storytelling Introduction: Hi. My name's Jason T Tick and I help people give amazing presentations. And today I'm going to show you how to be a master storyteller in any public speaking or presentations situation. You should know that right now I am actually in one of my hotel rooms and we're filming this because I just finished a presentation telling a bunch of stories. And now what I'm going to do is I'm actually gonna let you peek in to our top 10 programs and the stories I tell in each one. And what we're gonna do is we're gonna actually watch a story, and we're gonna analyze. We're gonna pick it apart, and I'm gonna show you how I created it, how you can create one of these and how you can deliver one of these so that your audience falls in love with you. You should know that I'm an inspiring. There's four kinds of speakers. By the way, there's fascinators, inspires, energizes and performers presentation personality dot com. Write that down. That's where you go to find out your speaking style. Your presentation style. It's free. Takes a few minutes and you'll find out right away. Are you more like Tony Robbins, the performer. Daniel Pink, the Fascinator, sir Ken Robinson, the number one Ted talk of all time the Energizer were Steve Jobs the inspire. I'm more like an inspiring, I can tell you that inspires typically need to be master storytellers. This is our thing you're gonna learn today from an inspire that tell us stories all the time. And I'm actually telling you a story right now being in this hotel room because I literally just got done with the presentation here this week and I took my tie off. I came in here who sit it down and I'm going to tell you how I tell stories by showing your real stories. It used to drive me crazy when I would go to these presentations in public speaking events and these so called experts speakers would say to me, I'm gonna show you how to do there. So I'm gonna show you how to do that and they would tell me how to do it, but they wouldn't actually do it. They would tell me I need to engage my audience. But they were on engaging. They would tell me I need to get people to laugh, but they wouldn't give me toe laugh. They would tell me I need a good hook. But they're hook was terrible. They started off with something like, Hi. I'm really happy to be here instead of I'm going to show you how to be an amazing master storyteller in any public speaking and presentation event. Do you see the difference? There are all sorts of programs and ruled republic speaking that we've built tons of them that you can have access to right now on this very website. But before we get into that, I want you to talk to open up your workbook. I have a workbook right here. I'm gonna actually use mine while you use yours. You can download this workbook right now. It contains lots of good stuff. It contains all the reasons you're gonna want to do this. It contains a list of all those problems you can refer back to them, but it also contains tables where we're going to take notes as we analyze each and every story I go over today some of these stories that you're going to see our perfect as is and I'm gonna show you why they're perfect and how you could make stories perfect just like that. But other stories. So I made some mistakes, and you're going to see how right now I'm going to tell you what mistakes I made and how I made those stories better in other programs. Because you can. Here's the key, by the way, you can tell the same story over and over again as long as you tailored your approach to the audience that you're with. Here's another thing I want you to remember. Besides your presentation personality style, get ready for this. The presentation itself, the story itself. Everything you do with public speaking itself is not about you at all about your audience. You need to tailor your stories to your audience. Open up your workbook. I actually want you to turn turn right now to Page five, and I'm going to read to you the first paragraph with reading with me. Here it is telling a captivating, interesting, relevant, memorable story has the ability to capture your audience like nothing else. There may be no other presentation in public speaking tool on the planet that can get better your audience to listen to you trust You follow you like stories. You're about to learn the technique. They'll make you a master storyteller in any public speaking presentation situation. I actually want you to turn now to page six and look at the bullets that are on your screen . You're about to learn how to hook your audience and get him interested in your stories all the way down to the end. And how we're going to do this is actually on page seven. You're going to get one quiet minute right now. I want you to do this with me. It's really, really important that you do the following thing with this one. Quiet minute. I'm coming back, I promise. In 60 seconds and you're going to get gold. But right now, I want you to write down your top eight. You get one minute to do this to go fast. If you need extra time, pause the tape. But I want you to write down the top eight things that you think make an inspiring story. And then we're gonna compare your answers with what Over 10,000 presenters that I have watched have to say about this topic I've watched over 10,000 talks have given that many myself over the last 30 years. And I can tell you after analyzing these going back into my room and building all these things for these people that I've coached to help them grow, I've discovered the top eight things that make amazing stories. I want you to come up with your top eight right now, and then we're going to compare lists. One minute. Go. Here's what we're going to do now. I'm going to give you my topic and you'll find this top aide on page eight of your book. I want you to turn to page eight. Right now. You'll notice Page eight is blank. But what I'm going to do is I'm going to fill it in with you. Here they are. You'll see each one on the screen is we go. I want you to write them down because these and what you're gonna look for, I'm about to show you 10 stories, 10 real stories with me in front of a real live audience telling these stories, and we're gonna analyze when you're gonna find that they all have eight things in common. We're gonna find these eight things were gonna figure high, did them. And we were gonna teach you how to build your own story right in this program itself. How to deliver your own story right in this program itself. Here we go, Number one. It's on the screen. Best top things that make great stories is that it hooks the audience and gets them interested in what the storyteller is talking about. Number one right down. It hooks your audience. That's what the story does. Number two. Its content and characters relate to the topic of the presentation or the public speaking. So Number two, you could just write down these words. It relates to the topic Number one. It hooks the audience. Number two, it relates to the topic. It's got to number three. I'm gonna show you how to do all this in a second. Number three, Write it with me. It relates to the audience who can more easily feel what is happening in the story. As a result of this story, you want to write this, then it relates to the audience. You can rewind and press play again on these, but you need to remember the keys number one is. It hooks your audience. Number two, it relates to the topic and number three, it relates to the audience number four Remember, we're gonna go through 10 stories and look at how to do this. But you got it. Know what these are first there The golden eight. Number four is It has really true elements that ad sincerity and truth to the story rial true elements. Every story you tell in a public speaking or presentations situation, it needs to be real. It needs to be genuine that make that's what makes you attractive. Rial true, genuine, authentic elements in your story. That's number four Number five. It displays vulnerability either off the storyteller or of the characters of the story. Number five is. It shows you to be vulnerable. You show some vulnerability with your audience with the people listening to you, and when you do this, you become more attractive. One of the number one ways to show attraction is to show vulnerability in a confident way. You're gonna learn that today master storytellers all do it. Number six. It contains a moment or more, but at least one when the audience smiles, laughs or feels good during the story. Make a note. Your audience doesn't laugh because something's funny. They laugh because they feel good and they don't feel good till they feel safe with you. Here's the rule that you can't tell a story unless your audience first feels safe because they're not ready to feel good or laugh. And so many people make a mistake on this. They try to start their presentation with a story. You can do that if your audience already knows who you are because they're already safe with you. But if you're a complete stranger with them, you got to do things first to make them. I trust you to make them feel safe with you. And we talk about this a lot in our presentation boot camp program that you're going to see a story from today and from our public speaking in presentations Pro program that you're going to see a couple of stories from today. We talk about how to make him feel safe with you, but you need to write that down first, make them feel safe with you. Then they can feel good, and then they can laugh in. Every story gets them to do one of those things. Number seven. Number seven, is it? Every constructor contains a mystery or what I call the big reveal. It has something in it, with an unexpected twist or surprise. Toward the end of the story that keeps the audience listening. You'll see it up on the screen, But this is what I want you to underline or write on your own piece of paper. It has a mystery. Ah, big reveal or an unexpected twist or surprise. That's number seven, and last but not least, number eight. Every story has a big idea. Ah, big lesson or what I call it rule the room, a teachable moment that gives the story more value. Some people call this the moral of the story. I'm not a big fan of that because I think that it's not always about morals. I call it a teaching moment. What is the moment where your story is, teaching them something that's really, really powerful? I'm actually going to give you an example right now of what I mean by a teaching moment by telling you a story right here, right now, unflagging and even prepare this one. You're going to see me model that in a program called deliver Money making presentations. And I actually tell the story there, but I'm not going to tell it as well as I do right now because I make some mistakes there. And I did it intentionally for you. I put this in here intentionally for you, so that you can see from that program. How could I have done better? That's what's so great about this program, By the way. I'm gonna be vulnerable with you today, and I'm gonna show you things I do well, but I'm gonna also show you things I can work on so that you can then harness both to make you better. Here's the story. I was in line a few years ago at the Apple store, and I was in line to buy an iPad for my wife, Jess. Jess is actually a public speaker in a coach of public speakers as well, and she was excited about this. IPad. You know, this is back when ipads we're just coming out. So for some of you, this might be a long, long time ago. But here's the thing I was in line about 55 people back in the Apple store and there's a man standing right in front of me. Went up to him and I was just curious. And I said, I said, I see your line to buy an iPad And he said, Yep, I said, What does it do? And he said, Oh, this is this thing is amazing I said, Well, what does it do? He said, Well, it's gonna change my life And I said, Well, how do you know what's going to change your life? Well, because it's gonna make me more efficient. I'm gonna get more done. I'm gonna have more fun. And I said, Well, have you ever seen one before? He goes, Well, no, I've never seen an iPad. I said, Well, let me get this straight. You're in line to buy an iPad. You're gonna spend all this money. You've never seen one before, but it's going to change your life all it's going to change my life, and it goes on and on with all these things. And I finally said, How do you know it's gonna change your life? If you've never seen one, he goes, Oh, well, that's easy I washed the presentation from Steve Jobs. Who? Or so Steve got something that most people don't get. This guy was 50 people back in an apple store. He's gonna drop hundreds of dollars on something he's never seen before. Why would he do that? More importantly, how did Steve? No, he would do that. Well, so do you see all the elements we just talked about in that story? You should know this story that I just told you. I always tell when I'm trying to hook my audience and then teach them how to hook their audience because they have to know that a recent Harvard study confirmed that the most important thing that you can do when you hook an audience doesn't tell him what they're going to get or how they're gonna get. Or even what if they had it, But why they wanted Steve was a master at this. Steve was a master that Simon Sinek is a master at this. One of the greatest Ted talks that I love to watch is from Simon Sinek. And it's the Golden Circle. And it talks about those This concept of the why when I'm teaching about the Golden Circle . When I'm talking about that in my presentations, I will tell the story of Steve Jobs and to give them that teachable moment that if you don't think this golden circle is powerful, well looking apple, look at the power they've had. See how this story allows me to now teach around this? Here we go. We're gonna now watch 10 of my top stories that I've been picked, handpicked from all of our programs. We're gonna let you watch the stories. You can see a real one with a real audience. You're going to see if it got laughter or not. You're going to see how it turned out, going to see all the things that go into this story in terms of my delivery, the content that I write everything else. And you're going to get a chance to answer all eight of these for every single story. By the way, here comes the why I remember this guy in awe in line for the iPad. Knew why he wanted it. And that's why he was there. Here's why you want to do this. If you analyze these 10 short stories with me, there just a minute or two each. Some of them are even last couple seconds. You're gonna find out why they work and why they don't. We're gonna analyze them. We're gonna write it all down in handy places in this workbook. And then you're going to get a chance every five stories to write your own story right here , right now in this program so that when you finish this program, you'll have your own story or even two stories, and you'll be able to deliver them even one or two of those in your next presentation next week, next month or even tomorrow on page nine. Before we actually build your stories, I want you to do a top three list. This is the why that I was talking. Remember that guy he's in line to buy by this iPad from from Apple, and he knows why he wants it. I want you to come up with your Y right now. What are the three things I want you to write on page nine? There's a place for you to put it. What are the three things you want to get out of this program? The three wise that if you got these. You feel like this was totally worthwhile. Write those down. Now, Just take 15 seconds and write those in your workbook, Page nine or on a separate sheet of paper. Go good. Lastly, before we get started with the first story, I want you to go to the bottom of nine top attend in your workbook, and there's five bullets I'm gonna put up on the screen right now for you. I want you to promise me you do These Number one is out as you watch. And listen, each of these stories take notes during and after. Each story in this presentation will be harder. But you're gonna get way more out of this. Number two after every five stories, we're gonna ask you to write a story of your own. Don't skip this. I want you to write the story. I want you to incorporate all eight things we're gonna talk about. It's going to be amazing when you're done with this. You can use this in your next presentation. Talk or speaking. Number three, make sure you stay with us until the very end. Because we've saved the best stories for last and number four work with the material least an hour week for 12 weeks. I want you to make a habit and a promise to me right now that you're gonna work with this material once a week for 12 weeks so that you can write 12 stories one a week for the next 12 weeks that you're just chock full of stories for your next public speaking talk or presentation, that number five, I want you to make a personal commitment to get the most out of this investment. You spent the time I want you to commit to this right. Now that you're gonna finish this program, you're going to write the story and you're gonna put him in your next presentation. 2. Story #1: Two Desks Fly Across the Room: Here we go. Here comes the first story. If you want us follow along in your workbook, I'm gonna put it up on the screen right now. It's gonna be on page 11. It's called Two desks Fly across the room. This is a story from Train the Trainer 101 Let's watch this now and then we're gonna analyze it afterwards. Here we go. So, a lot of people in high school I used to teach high school that take these algebra classes right when they hit 2 13 That's when they start to shift. And they have to know why. That's why I had people in algebra class when I first started. You should know when I first started teaching, I didn't know this stuff. I didn't I was not good at This was not good at this. I first started. I had a The first class I ever taught was back in 1991. I had my own class. This is almost 20 years ago, and in 1991 I had a class of junior high school students in. This story is amazing because I was going to just be an aide and help other classrooms. And there's three rooms, 38 kids in each room and all these kids flunked their math class the year before and there in summer school now. And there's three teachers and I'm gonna be the aid going from room to room helping him out . And I knew I was going to be an education. I was all excited. My dad was an elementary principle. I wanted to follow in his footsteps. I asked him questions all summer long about this, and I get there. And sure enough, the classrooms air just unwieldy. They can't handle 38 kids, let alone 38 kids that didn't pass any math classes and have a lot of special needs. So I went up to the principal and I said, Hey, uh, I tell you what, I'm going to be a teacher, and I want to start practicing now. But tell you what, I'll take six kids from each room, give me a class of 18. I can get it down to 32 which is what the research says is about the most you can have unless you're gonna go large classes and I'll take 18 and I'll take him upstairs and I'll teach him for the summer. How does that sound? And the principal looks at me. He goes, Jason, I know your father. You know, an administration together. I'm gonna let you do this. So I go to the first class room, I go in there and I say, I'll take six year kids. Guess what they gave me? They gave me. You can have him and her and him and her CIA. And then I go to the next two classes. They did the same thing. So then I walk up there and the principal comes with me. He stands up in front of the class, and he's one of the most credible people I have ever met. I mean, picture, you know, Gladiator meets James Earl Jones, and this is him, and he stands up in front of the class and he says, This is Mr T. Dick. He's your teacher. And I want you to behave yourself. And you guys don't get two chances in this summer. You get one. You've already had your first chance, and you blew it. This is your second chance. So you mess up and you're out. Well, I thought Well, this would be great if I could just teach. Now, I don't worry about anything. I don't worry about credibility. Your report. I could just teach that I can practice that stuff. So I stand up there and within the 1st 2 minutes, a desk flies across the room and that's how my summer went. And I went home every day and I asked my dad, What should I do? What should I do? And then, as I started teaching more, I had mentor after mentor after mentor, and I was fortunate enough to have amazing mentors, people that were just unbelievable teachers. Then I went and had amazing professor mentors. And then I got into the business world, started training that I had some really cool mentors there and everything I learned. I'm gonna tell you today, and that's how we're gonna get started in. The first thing I learned was once those kids hit 13 they had to know why they were there. And since they didn't know why desks flu. And that's what will happen with you. It won't manifest itself necessarily with desks, but things will fly and you gotta handle this immediately. That was the first story. Interesting, isn't it? That's That's me. A few years ago. I want you to do something right now. You have on page 12 you have a workbook with the eight questions. This is critical right now. I'm going to give you one quiet minute. You might need more time in this. And if you do posit, if not, just let the tape go, because I'm gonna give you a quiet minute right now. That's how important this is so much I want you to do this. Then I want you to answer these eight questions to yourself. How did I do these eight things? Analyze. If you're not sure, go back and listen to the story again. That's what's so cool about having this on video for you to do. First question is, how did this story hook the audience and get them interested in what the story teller is talking about? I want you to answer that. And the other 71 quiet minute answer, though, is now go. They were back. Now I'm gonna tell you how I did it, and I want you to write these answers with me on page 12. I'm gonna tell you all eight things I did. And as I do this, I want you to start to think about your story. How you gonna do this? Here's the 1st 1 How did this story teller hook the audience? What I did is I told him I didn't know this stuff. So I got a twofer. I not only showed vulnerability, which, by the way, is one of these top these top eight. But I told it upfront. I said, you should know. I didn't know how to do this. Let me tell you a story about how I didn't know how to do this. That's a pretty good hook. Why? Because these air all teachers and trainers in this audience, they're all wanting to be great trainers. This is train the trainer wanna want. Most of them are new trainers, so they're kind of scared about this process. I related to them. I hooked them by saying I was like you. I wasn't born this way. I firmly believe present presenters, public speakers and trainers are not born. They're made. That's the hook, right? That with me. Number two, how did the content and the characters relate to the topic of the presentation of public speaking. Well, this is a pretty easy one in pretty obvious one, but I'm actually teaching the trainers that want to train to the content that I was talking about in the story is my first teaching experience. Everyone in the room is like is thinking of themselves. I wonder what his first teaching experience was like. Number three. How did this story relate to the audience and help them or easily feel what is happening in the story as a result? Well, I was a teacher. I was scared. I was unsure of myself at the time. They didn't even know that was possible from a master trainer, because you should know. After this, I became a trainer. Then I became a trainer of trainers, and I started training public speakers than I started training keynotes and famous people all over the world, people that needed to know how to do this stuff. Then I started training trainers to train trainers, and so they're wondering to Jason ever not know this. This is how I relate to them. Number four. What realty? True elements from this story added sincerity and truth to this story with a Realtor Elements are these air riel kids that had to learn a real thing called math. They had really flaunt the rial school, and it all been put in one room. That's it doesn't get any more true than that. Number five. How did this story display vulnerability? Either of the storyteller, the character or the story? I think this one's pretty obvious, but I didn't know how to do this stuff. I was willing to say to a bunch of trainers, some of which really thought highly of themselves or me or somebody else, that I didn't know how to do this. What about you? Don't miss this. How could you use these concepts in your story? Number six. Which moment in the story caused the audience to smile, laugh or feel good? Did you catch it, by the way, once the first time they laughed. It's when I said I'll take six of your kids and they gave me that one. That was Did you hear the laughter we got there? Well, they had felt good prior to that and safe even before. That's the one that got it. Notice how it was a reveal it was a switch of their world number seven. What was the mystery? The big reveal? Er the unexpected twist or surprise, Anybody catch it. It was the desks flying across. We got another laughing even in exclamation when that happened. That's because it was a big reveal. Was surprised. Nobody expected me to say that. I know they expected me to have a tough experience, but desks flying across the room in the 1st 5 minutes. Wow, that's a big revealed in number eight. What was the stories? Big idea. The teachable moment. The lesson i e the moral of the story. I don't know if you caught this, but at the very end. I said once they hit 13 they have to know why. You see, I was teaching people about training, training, adults and you should know when you're training adults, they're different than little kids. If I hold open earthworm comes a story to a bunch of four year olds and I've done this, they'll all look out there and I say, I'm gonna teach you about this Earth one del all. I can go. Yea, but not one will say, Well, hold on a second How is that going to help me with my college education in 13 years? But if I do that with a 13 year old or order in fact, if I do you and I say I'm gonna teach you how to do a storytelling program, the first thing you're gonna say is whom I'm gonna compare this with other storytelling programs and see if it's really worth my while. You have to know why. You see that? That was the moral of the story. What should you be doing right now? You should be. What? Watch this. There's five stages toe learning. We'll put him up on the screen. The first stage. What's that trainer talking about? What's that, teacher? What's that presented public speaker talking about number two? Oh, I can see what he's talking about. Number three. I can do this with help number four. I can do this by myself and number five, I can teach this to others. This program is going to get you to stages 345 But you're not gonna get there right away. You're gonna have to first see what I'm doing. That's why we're gonna analyze 10 stories and this is what most programs where they fall a short. They just tell you what to do. But they don't model it. They don't pick it apart. You don't talk about why it works or where they made mistakes. As you watch these stories, even if you need to pause, go get some coffee, water, whatever it is, Don't stop watching them watch all 10 stories. You will learn something from all of them. And remember, every five you're gonna get to write your own. 3. Story #2: Mystery of the Professor: Here we go. Here comes story number two. This story, by the way I'm gonna get you going before we do it is actually in the workbook as well. It's on page 15 and it's called The Mystery of the Professor. It's a story from a program of mine called public speaking and Presentation pro, and this is for no beginners allowed, right? This is a program that we don't let beginners in this thing because it's a master public speaking in presentations course that only the best should take. Here we go. Let's watch the first story from this program story about the mystery of the Professor. If you want to hook people, you must establish a mystery. They have to have a mystery right up front that you don't solve till the end. You have to stay and in order to in order to get the answer to the mystery, they have to stay. They will tell you this story. There was a professor that I know, and he, uh, he would he would teach his students, and he always noticed a pattern around 10 minutes before class time was supposed to end, people would start to pack up and drove him nuts. He couldn't figure out how to stop this. And he learned this technique about the mystery. So he would start every session, every lecture with some kind of a mystery. And it's I'll tell you the answer at the end, and he played around with this in one time. He actually didn't tell him the answer at the end, and people started to pick it against him. They started. They would not leave. First of all, nobody packed up. And at the very end, they said, Tell us the answer was No, not to know or stand. We want to know the INS. He established this mystery well. Here's the key to this for the hook. It's a lot of people think the hook is the first thing you say, and then you're done. It's not. You need to have a hook all the way through. That was a short one, and I want you to do the same thing, though with the 1st 1 I want you to take 60 seconds. If you need to take more time, pause the tape. I want you to finish this right down The eight things that you saw. I did all eight in here. They came fast and furious, but they're all in there. And then I'm gonna go over those eight with you after 60 seconds. Don't skip this. Do this. The eight here right now Because it's gonna force you to synthesize how storytellers do this. How do they make their stories? Awesome. 60 seconds on page 16. Go. We're back. I'm gonna talk about the eight now. Here you go. How did we do this? Number one in this story. This is about the mystery of the professor. How did the story hook the audience and get him interested in what the story teller is talking about? I said, if you want to hook people, you have to establish a mystery in order to give them the answer. They have to stay and listen to you. Well, what's the hook there? I'm talking to presenters in public speakers, master ones. And they want to know. How do I get people to love me? I don't get it to fall in love with me. And the answer is, they have to hear you. They can't get it from the power point. They can't get it from the workbook. They have to hear you. Whatever store I was about to tell, these people knew that these people are gonna be captivated to them. That's a hook. Number two. How did the content and characters relate to the topic off the presentation or public speaking? Well, the content, the characters. We'll talk about a professor here. We're talking about Professor that has a dry topic so dry that people literally would pack up and leave. Are you kidding me? I don't know. Who doesn't want to know how to fix that problem as a public speaker. How do you get people? Not you've ever had somebody leave your presentation early. If you haven't you. Where are you? Probably will if you don't have to do the techniques that we teach in this public speaking and presentation pro program. Well, that was the hook, right? And that that's what made them feel like you were relating to them. Number three. How did the story relate to the audience and make them feel like what is happening in this story, as a result is relatable to them? Well, the answer to this is every public speaker in presenter has had a situation where people didn't want to listen or they wish they listened more. This professor had the ultimate, and this is a cool technique. I want to write this one down. What you want to do is take a pain point. People have and intensify it. And in this case I chose a professor. It was one of my clients that actually had it intensified. People would literally pack up and leave. That's just awful feeling most of his students would. What do you do when that happens? That's what we talked about Next. Number four. What True Riel. Elements of the story added sincerity and truth to the story. Don't know if you noticed this, but some stories can be short because the answers to all these are real similar. The answer to this is they all packed up and left these air riel people that picketed if they didn't get to hand chance to see the story at the end that we're packing up and leaving before that's true, that's really that's vulnerable. Number five. How did this story display vulnerability either of the storyteller or of the characters of the story? The answer is this the character of the story, Not me, the storyteller. But this time the character, the professor showed vulnerability because we're talking about a guy who literally had people pack up and leave, and it takes a lot of vulnerability to be willing to let me share that with an audience of mine. And that's what this professor did because he knew he learned from this number six. Which moment in the story caused the audience to smile, laugh or feel good? I gotta tell you, I didn't get a ton of laughter here, but I knew I got them to feel good because they were smiling. You couldn't see this in the audience, but they were. And why were they smiling? Because it's the moment when I told them that the professor actually got them to listen. He actually got to stay now only state. They stayed all the way to the end because they wanted to hear the answer to the mystery and our about you. But I felt really good for that professor when I heard that that's the key to North the laugh. You just have to feel good and safe. Number seven. What was the mystery What was the big reveal? Our unexpected twister. Surprise. It's the same thing. The mystery is the unexpected twist is the same Professor couldn't get him to even stay. They won't even leave his room now. They were picketing to stay, even when the other students for the next lecture came in. That's a big reveal in a break. What was the stories? Big idea. Lesson or teachable moment? Well, listen to this. I will literally say this to you. Word for word. It was something like this. It's not just the first thing, the hook that you say the hook needs to happen again and again. You need to hook him all the way through. That's what that's what I was teaching them. That's the big reveal, By the way, you should know in this in this in this program, you're not only learning how to write stories, but I can't help but teach you cool public speaking stuff because the stories I'm telling you come from public speaking programs. 50 of them, actually that you have access to on this site right now, and you should know that if you are into public speaking or you're into training or into teaching. There are over 50 programs on this site that you can get access to right now, and I'm telling you the titles of these right now, but I want you to not only learn how to tell stories, but I want you to use this technique. Here's the technique. You don't just hook him up front. You have to re hook on the brain worlds theory from John Modena's book Brain Rules Drifting Theory says that every 10 minutes somebody to stop listening to you unless you re look them . That's what this story, what the professor was showing. 4. Story #3: The Miracle Classroom: Here comes story number three. Get ready. I remember I was telling about that teacher, Mr Davis. He had I was sitting, I was sitting in a teachers lounge and I could hear one of the classrooms. It wasn't Mr Davis's class, and one of the students stands up and the teacher says, Get out of here And I looked at another teacher said, How Maney is that? So far this year You said it's got to be 20 20 people He kicked out of class until he was down to seven. Mr. Davis, the next year took all 20. Every other kid that flunked math went in the room and Tottenham about a month. And I said, I said to him, Hey, this is algebra and trigonometry. I said to him, Okay, so you guys on quadratic yet over now in the school year. Now, we haven't started a math yet. I said, What do you mean? You know, I've soon pretty good about how far along I wasn't correct was Jason. You understand these kids and I'm working with They need to first know why they're in school, let alone in algebra. Before I could teach him a thing. Three months later, I walked by his room. One kid is standing up on a bucket throwing a tennis ball into another bucket while another kids timing the projectile quadratic function. And in other kids writing down all the data these kids air a scene. Math kids that that other teachers had written off are facing math. These worries enters. Remember when I first started this tire session and somebody said, W I f um, What's in it for me? You don't give a resent her What's in it for me? You can do whatever you want to, and there's gonna make your life. You know what? Good. We're back. I'm going to give you another minute. Some of you are saying I'm just gonna fast forward through the minute. You can do that. I know you can. I can't stop you. But I'm gonna encourage you to take the minute and really think about this. It is so powerful for synthesis. The educational psychologist Bloom says that synthesis only happens when you have to restate something you've already heard in your own words in a way that shows you get it. That's what I want you to do right Now, take a minute. Answer these eight questions and I'll be back to tell you my answers and how they relate to your story. Which, by the way, you're gonna do in two more stories in one minute. Here we go. The first question, How did they story? Hook them. Don't if you caught this. But I went right to the teacher's lounge and we overheard students getting kicked out, left and right. These were trainers, thes air teachers, these air people that teach riel students. And the last thing they want to do is be kicking students out, left and right. And I heard this. And these over 20 students got kicked out in the first month. And yet there is this master teacher, Mr Davis City next to me that takes them all into his room and teaches him How did he do that? That's the hook. And of course, these are all trainers that want to know. How do I handle res enters people that don't like their rooms. Remember, if you're not even teaching these topics, you still want to go home building the story number two, then is how did the content characters relate? to the topic of the presentation or public speaking. And the answer is, Mr Davis took all these people into a room and taught him. Are you kidding me? I mean, here's a teacher that's like thes trainers that was able to teach the most challenging people that got kicked out of their own rooms. And he takes him all in, teaches them these traders want to know how to teach challenging people. This guy had a whole roomful that relates number three. How did this story relate to the audience and help them more easily feel what is happening in this story? As a result, the answer is these kids that got kicked out or what we call res enters. And you should know if you're a public speaker presenter, you're going to get these people are trainer a teacher. If you haven't experiences people yet, you will. And if you don't listen what I'm about to say, you're not gonna be ready. Res enters number one. Motivation Is revenge there angry and they might be angry at a company. Maybe they're angry at a company you work for, or they may be angry in a movement that you're a part of or even the conference where you're presenting that, and you just happen to be in the wrong place at the wrong time. And they're resenting you because you're in that wrong place at the wrong time. That's what we're talking about. And those people are very riel. And this was an example of those number four. What real, true elements from this story added sincerity and truth to the story? Well, the real key elements here is that this is really teachers with real challenging stuff. And the true part that added warmth is that these students that everybody thought that they were really written off ended up actually learning and a sing the class that's want. That's true. That's riel. That's a few a good part of the story. Did you notice all stories have feel goods? Are you catching a pattern here? Because I want you to see this now. The next four questions I'm gonna answer There's some very similar answers here. Watch this Number five. How did the story display vulnerability either of the storyteller or of the characters of the story? The answer here is the kids, right? They're vulnerable. They're getting kicked out of class. It's not because of their own phone fall. Oftentimes it's this teacher and Mr Davis knew it and he could. He could fix it. He could teach these students in a way that didn't get him kicked out. These kids are vulnerable. Number six. Which moment in the story caused the audience to smile, laugh or feel good? I don't know if you caught this, but it was the part where they stood upon the chairs and they're throwing tennis balls into buckets and measuring the projectiles a quadratic functions. I just felt amazing when that when that happened. When I heard about that, that made me feel good. I didn't laugh, but I felt good. That's the key to great stories. Number seven. What was the mystery or big reveal or unexpected? Twister? Surprise. There were two. Don't you caught these two? The 1st 1 was where Mr Davis said to me, Jason, we haven't started the math yet. I was shocked after all, month of class. He hadn't even done any math yet in high school, But number two, the big revealing you caught this one is standing up on chairs, throwing tennis balls and projectiles. I don't know if anybody would have thought that was possible at the beginning of this story in number eight. What was the stories? Big idea, lesson or teachable moment that gives the story more value? Well, these kids, these kids need to first learn why they're in school before they'll learn anything about math. And this is huge for you as a trainer, teacher, public speaker, presenter. People don't want to learn what you know until they know why they should learn it from you . People don't know they don't they don't care what you know until they know that you care. And this is a huge, huge, teachable moment for me to share this with them. 5. Story #4: The Man In Line For the Ipad: Here we go. We're gonna flip the tables now and go to story number four. You'll see this on page 23. And this is actually this is gonna be really cool for you to do this. This is the story of the man in line, the iPad. And the story is it is good. Here is it wasn't the beginning of the program I'm doing with you right now. I want to talk about why that is, but it's I still pulled it off. You'll notice it's still worked. We're about why that is to this is from our deliver money making presentations or just money making presentations program. Just listen to the short story about the iPad, right? The eight things down as you're listening to this and we'll talk about I'm not gonna give you a minute afterwards, So write them down now. Here we go. I was in line to buy an iPad a few years ago for my wife and a man, and I were talking in this line. It's about 100 people long. This is when they first came out and I looked at him and I said, I see her in line to buy an iPad and he says he up. I said, What does it do? Because I don't know. I've never seen one. You've never seen one. He goes, No, I said, Well, how do you know you want it? Because it's going to change my life He says to me, This how he says it, It's gonna change my life. Really? Why is it going to change your life? He goes, because Steve Jobs, I watched him present on this and he explained to me that it's going to save me time. I'm going to get things done Finally. And I'm going to be able to have some fun, too, because I get really bored during the day. Tell me all these things like, Wow, everything he's telling me is which one? Why he'd want it. Good. I promised you that. I'm just gonna tell you these right away, because you've seen this story already. We don't need to spend more time on all eight by yourself. We're gonna jump right to it with me. But did you notice? What did I do wrong in that story? Let's just start with that that I didn't do wrong with you. before, I didn't have a huge, surprising moment with the word Steve Jobs. Did you hear that before I said to you? I said, you And this is true that the man says to me how all these things it'll do for him. And then I say, How did you know this? You've never even seen an iPad. How did you know this is? Oh, that's easy. I watched a presentation from Steve Jobs and then I went, Oh, see how I even used my facial expressions and my tone of voice? Oh, to get you to really feel that surprising moment. Well, that's different than what I did in the store you just saw because I gave it away that it was Steve Jobs even before I gave the reveal. And so I lost that element reveal, but I gained it in another place. I don't if you caught this and you can do this with stories, you can play around with them until they start to work for your audience. And in that case, I needed the story to do it this way. So let's look at let's look at the eight things real quick. What was the hook. How did I hook him? Well, this is pretty easy. I wanted them to know that there's 100 people back in the iPad store. There must be something these people really want. What is it about them I should know? I was teaching people about delivering money, making presentations, the money making, making presentations. Course, by the way, is on this website right now. You should go get it because it's going to show you techniques I don't show in any other program. And one of those techniques that I talk about mawr there is how you can make money in your presentations, how you can actually use them. Take. And this is what Steve Jobs was so amazing. How did he get 100 people to show up? How did you do that? I'll give you a hint as something do with durable fulfillment. But that was the hook. They all wanted to know how to do this. Number two, how did the content characters relate to the top of the presentation or public speaking? Well, in this case, I was in line and I had no really idea why would want this. IPad and my wife wanted it. I don't know why this guy wanted here. It's something in your presentation who just shows up because other people did. And they don't really know why they're there that related to these people. They're like, OK, we can relate to Jason. I've been to places like the Apple store in a presentation as well. Where? I don't really know why I'm here, but I guess all listen. And you gotta hook those people to numbers and notice. Steve Jobs did that with me. He hooked me by having this guy. So it's gonna change my life. The guy told the guy. Did Steve's work for me. That's why I had 100 people back. Number three. How did the story relate to the audience and help them easily feel what is happening in the story? As a result, will number one There's 100 people back? As soon as I say there's 100 people in line, you can feel with me the pain of sitting in line for that long, and we did. We sat in line for that long, but number two is you could relate to the pain this man must have been feeling that's gonna get solved. Finally, by this iPad, you can relate to having a product or wanting a product so bad that you're willing to stand in line that long just to get it. And you can certainly relate public speakers and presenters to being in a presentation that is so awesome that you can't wait to hear the next thing, this presenter says. That's what I was going for and that's actually answer to number four. Look what Number four says. What's the rial? True elements from the story adding sincerity and truth to the story. This guy really did see a presentation from Steve Jobs when he was still alive. He really did go get this iPad, and he really didn't think it was going to change his life. That's all true, and that's what makes it great. Here's the thing. If you're going to try to make a story right now and make stuff up, don't do that. Don't do that. If you're a performer, you might get away with it. If you go to presentation personality dot com, you find you're a performer. You got that charisma, maybe a Tony Robbins. You could maybe do this but most of you don't have that. And even if you do, it's not gonna be as powerful as if it's a riel. Genuine story even in Google. Tony Robbins He doesn't awesome story telling event at one of his Ted talks. It's one of the top 10 Ted talks of all time, and he actually tells this story and Al Gore is in the room and he uses Al Gore is a province awesome. You should check it out. But that number five. How did the story display vulnerability? Either of the storyteller or the character of the story? Well, this is pretty simple. I displayed vulnerability by being there. I talked about how I was in line, and I admit it. I didn't know what this iPad waas who would not know that when Apple was so successful. I didn't know and this guy told me. But then I found out how it changed his life, and that's vulnerable to to be willing to say that iPad a device would change somebody's life like that. Number six. Which moment in the story caused the audience to smile, laugh or feel good? All the best part about this story of course, is where we did the flip. So the answer this is same is the next one. It's where we flipped it and said, It's gonna change my life. There's been times where has said that in presentations and I had eruption of laughter. Not this time, because I told it at the beginning of the presentation. But if I tell him at the end, I usually get that number seven. What was the big mystery? It's the I'm gonna change my life. And it also I watched a presentation from Steve Jobs and I went, Oh, and you could do this with your stories. When you do the big reveal, you should body language in your tone even pause Oh, so that they feel it. Number eight. What was the stories? Big idea. Last in a teachable moment. The big idea teachable moment is very similar of you noticed a pattern very similar, that it's the why, why people want something. It's the durable fulfillment, happiness, success and freedom Write that down equals durable fulfillment. I told you, I tell you about that. That's the formula and if you can figure out how to make somebody more happy successful or free with your presentation and will teach you how to do this. And some of these other programs I'm gonna talk about later. Well, then, that you're gonna have people that take rapt attention. 6. Story #5: Training A Young New Trainer: Here comes story number five. This is a story on page 26 of Training a young new trainer, and this is from trainer boot Camp Pro. If you're a trainer and you want to know how to be awesome, I actually used to train trainers for a living and I trained trainers to train trainers. This was a brand new training. She was only 22 years old. She was working for a company of 10,000. She's scared and out to get in front of people and answer questions when she doesn't know the answer. This is story about that, and in order to help you with this there, on page 1 81 there's a story of a trainer that I was working with named Marissa in Marissa . She was a healthcare EMR trainer, and she had been hired and was teaching and training around four months in when I started coaching her 3 to 4 months, and so she had just gotten certified and she was now ready to train. So three or four months into her higher, she had trained her first class, and I started coaching around her second class. So how do you think she was feeling second class in about answering questions. Do you think she was really feeling like an expert or feeling not so much of like an expert ? She wasn't feeling real good, so we I asked her. And as I do with all people that I coach in the member, there's a whole bunch of sub tasks center each of these. There's all sorts of things. Like if I want to build report, I got to meet their needs and I gotta make it enjoyable and all these great things I said to Marissa, of all these things you can learn. What are the top three you want to know from me? What are your top three goals? And guess what? Our number one goal. Waas Answer questions. Then I watched her train, and I realized, as she mentioned to me, that that's probably a good thing for us to focus on. So we did what I'm about to do with you. I gave her a recipe that I'm about to show you. She got up in front of one of her peers, and we're gonna have you do this with your partner, and you're gonna answer each other's questions. And she did that just like you're about to do where one person's on one side of the table ones on the other and you answer each other's questions is if your training. And then she went and trained about 12 class for on 12 people, highly skilled professionals. Some of these nurses, some physicians, some consultants, some people that they were just wanting to know more about EMR because they're in implementation. She did this, this recipe that I'm about to show you, and then on Day three, she takes all the people that were in her class and shows them around. Her company in this company had a wall of hands for people who had been there 10 years in all the people in her class, which most of more double her age. She was around 23. I said to her, Marissa, where are your hands on the wall? We don't see them and they weren't kidding around. They really wanted to know what they were looking around for her hands because of the way she was answering questions. They thought she'd been at this company for 10 years. I'm going to teach you that exact same thing today. Page 27 you will see a table there, and that table is going to give you the eight questions that we've been asking this whole time about how to write an amazing story. I want you to going to give you a minute now for this because I think it's a big deal. Marissa, this this story about her it's a very vulnerable story for her. I want you to take eight questions in a minute and answer those about all the things you learned so far. See if you can do it without me, and then I'll come back and tell you my answers. How did the story hook? Here's question number one. How did the story book you? How do we hook you with Marissa? And the answer was actually in this case, a question which, by the way, we haven't seen yet. But this is the first time you can ask a question to hook people. In this case, the question was this. How do you think she was feeling second class in her second class like an expert or not an expert? And of course, everyone in the room said not an expert and these people that are in trainer boot camp, they want to be expert trainers, and so they're feeling that way, too. They know what that's like. That's an amazing hook. She's feeling like she's not an expert, usually 22 and I said, How do you think she was feeling? Because guess what? Almost all the trainers in this room who had to train for three straight days were feeling the same way. Number two, right? This with me out of the content characters relate to the topic of the presentation or the public speaking well. She was afraid to answer questions. She was afraid she would know the answer. And then I literally said to her, What are your top three goals? And she said, one of them is how to answer questions. And guess what every trainer I know, especially new trainers. This is one of their top goals. How do I answer questions without looking like a deer in the headlights, especially with really high level exacts and other people in my audience? Number three? How did the story relate to the audience and help them more easily feel what is happening in this story as a result. And here it is. I actually wrote this one down. I just want to read it to you. Word for word. Listen to this. We did what I'm about to do with you. Did you really say that to the audience about Marissa? We gave her a recipe, and I'm about to show you. And she did this just like you're about to do. Whoa. The people in the room are about to get the same recipe Marissa got that helped her give amazing trainings with amazing answering of questions. That's powerful. Number four. What really true elements from the story added sincerity and truth to the story. Well, the real truth elements are kind of what we've already been talking about, what we're about to talk about. This is a real trainer. She had rial trainees. They were actually double her age. She really didn't know how to answer questions. She didn't know her content very well. At least she didn't think she did as least is not as well as she thought her audience did. And she was scared. That's riel. And by the way, that leads us to number five, which is how did the story display vulnerability? Either of the storyteller of the character of the story? Ah, passion about this. I want you to know I'm passionate about stories and you can tell in between all these stories when I'm telling this story, I'm calm. Things change, don't they? But right now I'm passionate with you because I'm going in between stories and I want you to feel that passion. But how did she show vulnerability? She was scared. She didn't do this. She had to admit to me, Jason, I'm afraid How many of you have been willing to mitt that about your public? Speaking of presentations about any aspect of it? Because if you're not, you're probably not as attractive as those who do. Wow, Number six. Which moment in the story caused the audience to smile, toe laugh or to feel good here it was. I don't if you saw this, but it was the part where I said the audience says to her, or hurt her training center. Marissa, where your hands are about you. But I felt awesome for her. Here's people that thought she had hands on the wall. 22 had been there for 10 years, she acknowledges. They didn't always she waas. She's only 22 they thought she was 32. I mean, that's how much credibility she learned from this. This recipe they were, they were. They weren't kidding around. I said, That made me feel good. Number seven. What was the mystery or big reveal? Unexpected Twister Surprise. Well, the unexpected twist is on teh three. She takes him around this old company shows in the hand and I know about you, but I expected them to say something along the lines of Well, that's great. Thanks, Marisa. But they said where your hands I was very unexpected was a twist. It was a surprise, and it was a feel good, all wrapped in one. Have you noticed? By the way, great stories take the surprise or the twist and they take the feel good or the laughter in their rapid All in the one. Remember this cause you're about to write your first story right now. And number eight What was the stories? Big idea. Last inner teachable moment. Well, the big idea waas is that you can learn how to show credibility in front of people even if you don't know a ton of content by the way you answer questions. And that was huge for trainers to know, because a lot of these young trainers, these new trainers or even experienced ones that don't feel I know their content as well as they could, were afraid of looking foolish in front of their audience. 7. Activity: Your Turn to Create and Deliver Your Own Story: Here we go. This is one of my favorite parts of the program. We have five more stories for you. I told you the stories. We're gonna that we're to save the best for last. But before we do that, I'm actually going to give you an assignment. You'll see it's your turn to create and deliver your own story. Read it with me. The story is critical. How you deliver it may be just a important Knowing exactly what you're gonna say and do will help you do it best. You'll notice that items flied with an air are your actionable. I want you to now do the eight things on this page. I'm just going to summarize them real quick. Number one. Write down your hook number to write down the content characters you're going to use right down number three. How your story's gonna relate to your audience. We'll put these on the screen for you. So you see him? Number four right down Any real true elements, it'll add sincerity and truth. Number five described how your story will share vulnerability. By the way, those five things we're gonna show you how you relate your story and make it genuine, sincere, invulnerable. Number six, Write down how you're gonna get your audience toe laugh number seven right down the mystery technique or big reveal number eight right down the lesson or teachable moment, then what I want you to do after you've done all this is go back and watch the 1st 5 and make sure that you write down anything about my body language, tone of voice, facial expressions, how I deliver this that you could incorporate into your stories. So here's what you're gonna do. Five minutes I'm going to give you You might need more than pause it for more, but I want you to take five. Do this. Don't just watch. Do that's how you're gonna get two stages for five learning. I want you to write your own story first. Before you write the story, figure out all these eight elements, then start to write the story, then deliver it and record yourself with a smartphone, delivering it and compare your body language to mind. Compare your tone to mind. This will be a powerful, powerful thing. If I was in the room with you right now, I'd make you do this for more than five minutes. I would actually have you write it for 30 in the night of you practice it for 30. But I just want you to take five. Go ahead and do that now. Welcome back. Hi. That go. How'd that go to write your own story? Here's the key. If you wrote your own story but you didn't do those eight elements, you probably struggled. But if you did the eight elements, I'll bet the stories Air starting to flow now from you. Ah, lot better than they were before Because you know the key elements. 8. 7 Story 6 Software Developer: Here we are. We're talking now about story number six, which is one of my favorite stories for public speaking in presentations. You'll find it on page 31. And it's about how a software developer named Peyton conquered his fear of public speaking . I tell this story of how Peyton came up to me after a presentation. It's fascinating. I want you to check it out right down the eight things as we go. I'll go over him with you, but see if you can capture these now in real time. I'm not going to give you the one quiet minute now to write him anymore. I just want you to try to capture him in real time. As you hear the stories, I want you to get right intent in telling stories. But I also want you to get really good at listening to stories so that you never see another presentation the same again. I want you to listen to stories and write these down now in real time as you're hearing the story, What was the hook? Where is it vulnerable? Where is the surprising moment? What's the teachable moment? All that stuff? Write it down now Piers Peyton, the developer who had a fear of public speaking. Well, here's the thing. I want you to meet Peyton. Peyton on the right. There is a developer I worked with to help him conquer his fear. Not just so you know, this is not what I did with Peyton on this cliff to help him conquer his fear of what I did with him is what I'm about to show you. But I want to tell you a story about pain because back in 2012 Peyton came up to me after a presentation and he said to me, Jason, that presentation was amazing. I got a ton of stuff out of it. I learned about what to do with my body language, my facial expressions of my tone of voice, how to start my presentation and closed. But I got to tell you, Jason and he waited like 12 people back to say this to me. He says, I got to tell you, everything you said doesn't matter. Because I freak out when I give presentations so bad that my palms start sweating, my face turns red. I literally can't even speak in front of nine. So whatever you just told me, it might be great stuff, but it doesn't help me. So here's what I taught Peyton. I'm about to show you what I taught Peyton. But here's the letter that he wrote me afterwards. You can read this as I'm talking to you right now, cause it's up on the screen. You can read it. And I'm not gonna give enough time to read all of it, cause I'll show you the letter again in a little bit. But you can see that what I taught him went away. It fixed it. So what is this thing? That's not Zannex that allows him to do it. Here we go. Page 32. We're gonna go through the eight now. We're gonna go through faster. We're at the tail end. It is the last half of this. So we're not going to take our time now. I want you to get good at this quick. What was the hook? The hook. Waas. It's better than Zannex. You can conquer fear of public speaking, even without medication. But more importantly, the hook was What I did with him is what I'm going to do with you and all the people in my audience that we're watching this This is, by the way, a presentation program I made on video. And all the people that are watching this on video are thinking, Whoa, whatever he did for Peyton, I want that because I have a fear of public speaking. That's a tremendous hook. And you could do this with your story. You can say whatever. What I'm about to teach you is what I did in this story we're not about to present to you is what I did in this story. And people are like, Yes, I want that, too. What I'm about to teach you is what Steve Jobs did to this guy that got him to be in line. People are like how I want that Number two. How did the content characters relate to the topic of the presentation? Republic speaking. Well, this is pretty easy. Peyton had a fear of public speaking. So does my audience number three. How did the story relate to the audience and help them more easily feel what is happening in this story. As a result, I got to tell you this one you might not a cop, but here it is. Pain comes up to me and said that presentation was amazing, Jason. But I gotta tell you, everything that you did didn't matter. And as soon as that happened Whoa. I think the audience can relate to this, right, Because it doesn't matter if you know how to present or you're good at public speaking if you're freaking out all the time and your face is red and your palms are sweating and people can see that and Peyton was knowing this so the audience can relate to him now. Number four. What really true elements from the story, By the way, this program that we're doing right now, this program with Peyton came from the program called Conquer Your Fear of Public Speaking . I got to tell you this. If you have a fear of public speaking, you're not alone. Almost half of the population has this fear. It's a it's a number one fear on the planet other than death. And here's the Here's the kicker for this. You're not. You're You're born with this fear. Actually. Have a video I show of my son Trey, when he's four years old with this fear of public speaking. You are not. And he will not show that fear. Have that fear now. But you should know that when he first started, he had it. So did I. We all do. We all have this, Not whether you have the fears. When you show it. We're gonna talk about that program on a handle that number four. What true elements from this story added sincerity and truth to the story. Well, this one's really cool. This is a letter. That was a real letter. Peyton actually wrote me that letter. It changed his life and I wanted people to see it, and paint gave me the go ahead to do it. I e mailed him. I said, Can I show him the letter? He said, Yeah, because it changed my life. I want other people's lives change, too. Number five. How did the story display vulnerability? Either of the storyteller of the characters? It was the letter again in the fact that Peyton came up to me and said, Jason, everything you do, you know, he wasn't us. 10 people back after the presentation waiting to talk to me in a keynote speech and he says to me, in front of all these people, I my, my palms sweat. My face turns red. That's vulnerable. Means being willing to share that with other people. That's awesome that he let me do that. Number six. What moment in the story caused the audience to smile, laugh or feel good. It was a ladder again. Again, if you noticed a pattern. The letter is the same thing that did number four, number five and number six. It helped them feel good because when they saw that letter, they said, Wow, that's neat for him. That's awesome that he conquered his fear. Number seven. What was the mystery? What was the big reveal? There were two of Number one is that he comes up to me and goes Jason. Great presentation Doesn't matter. It was a big reveal, even for me. I didn't realize by the way that he felt this way. I have no idea, and that's when I started to really get into helping people conquer their fear. But the other big reveal, I don't know if he noticed, was the letter. That's another big review. It's like, Whoa, there's something other than Xanax that will fix this. Most people don't realize there is a number eight. What was the stories? Big idea. It's the same thing is before there's something other than medications Xanax that will fix the fear of public speaking notice. If you have all eight of these omens, if you've actually written them down for all your stories, a lot of times, what's gonna happen is 456 and seven or even 5678 are all gonna be the same thing in this case, the letter. And that's how you know you've got an amazing story when you have one thing in your story, hit multiple things on this eight prongs list. That's why this list is so cool. And that's why I didn't want to just get up here and say, Well, your first thing you need to do is the mystery. And here's what a mystery is And here's how you doing. That's what most presentation gurus do. You know we're going to rebuild this machine, and we're gonna help you drive this thing in a way that's just gonna rock and roll. That's what we want to do for you. 9. Story #7: At the Grocery Store: Here we go. Here is story number seven. This is on page 34. This is from Train the Trainer Foundation. By the way, if you're not a trainer, you still need to take Train the trainer foundation. And I'm going to tell you why. Because train the trainer foundation shows you how to teach present public speaker, train anything on the planet. It's eight hours of pure gold, and it's actually gonna be a story on page 34 of me and my nephew Coal at the grocery store . All these stories, by the way, I don't know. If you notice this are true, they're all true. Let's watch the story of myself in coal at the grocery store. You will want to get in a power struggle so bad it'll hurt. Don't get in there. This is where I'm gonna talk to you about my nephew, Coal. Cole, I'm actually gonna tell you a story about this now, this is something that cold it and this is something all kids will do. So some of this I'll share with you some of it. I won't. But let me just share with you the stuff that you really need to know. So we're at the grocery store and Cole's dad says to me When you go to the grocery store, coal can't have candy bars, you can have fruit snacks or granola bars. That's what he gets. Offer him the choice. He'll try to take a candy bar from you, and you can't give it to him. So I say to him, Okay, I'll go to the grocery students I get there, I got cool. I'm gonna share some power with Cole. I'm going off from a choice. Things will be fine. So we get there in the court's first thing. He does talk on my on my pant and I looked down And if o if I look down, what did I just dio he got me. He fico cool. If I pull, I get this. That's what your trainees will do, so you'll notice. It says sidestep power struggles. Well, he says to me, I want a candy bar and I say, I know you can't have a candy bar. You can have a fruit snack. Nordegren. All of our well, I don't wanna first stack in a granola bar. Well, that's what your choices and I thought cool. This will work. He'll pick one. No, it's time for tactic Number one. Daddy would let me have one course. That's his. That's the first time he's trying to get me into a power struggle so we can argue. So I have to side step it. And here's how you do it. You ready? Could be. That's what you say to him Could be. Or maybe so course. The reaction you're having right now is the reaction he had. He looked at me and realized that didn't work. So then you try. He tries another one to get me in. Oh, you're the worst uncle ever who he brought out the big gun there. And by the way, this is the time where I'm trying not to laugh. So because he's a res enteritidis, resenting that he doesn't get this candy bar. So then, of course, he says, you're the works for uncle ever. And what's my response? Probably so Or could be so then finally, he realizes this isn't gonna work, so he goes fine. I'll have the fruit snack and take the fruits neck, and we move on Now. If he doesn't take the fruits neck he gets a logical consequence. What is it? He didn't get anything so sad for him. So that's what you could do with adults. By the way, you should know when I said adults and kids are different, Not in these things. They're the same. Isn't that a great story? I love telling that story. I'm gonna jump in now and we're going to talk about the real sincere elements. And remember, the reason why we're doing this is because you're gonna learn some things about storytelling in this story that you didn't learn in the first ones. This is story seven. Watch this. Now, the very first hook. I said you will want to get into a power struggle so bad it'll hurt. Don't get in there. You should know. I'm taking notes right now as I'm watching these stories with you because I want you to feel right now in the moment home doing this. And in this case, the hook wasn't some fancy thing about Steve jobs. It wasn't even They need to know what it was. I went right to it. I said You will want to get into a power struggle so bad it'll hurt don't get in there. See how I did this? I put them right in the moment in which this story lives. And now they're like, OK, I got to hear this story because Jason's telling me I'm gonna be here. That's a hook. How can you do this for your story? Number two? How did the content characters relate to the topic of the presentation? Listen to what I said. I want you to write these down because they're so powerful. This is something cold ID and all kids will do that immediately tells them that this relates to the students I'm going to be working with or the adults I'm going to be working with later on. You'll see how I tied it in with adults. Number number to. The other thing I wrote down is the reaction you're having is the reaction he had. So I'm relating him, Cole to them. And I also said that's what you could do with adults. Later on, I said that that's relating everybody now to this story. Number three. How did the story relate to the audience and help them more easily feel What is happening in the story is a result. I said to them, Let me share with you on Lee what you need to know. I also said What you're feeling is what he was feeling or what he's feeling is what you're feeling. And then I also said This is not only something that happens with kids, but it happens with adults. This is the only place where kids and adults are. The same is with the issues they have is res enters and hecklers talk Kagen, Drypers and all the other stuff that you're gonna have in your public speaking and presentation of trains Number four. What true elements from the story added sincerity and truth to the story. Well, the grocery store that tug on the pants ever. If you've had this, if you take a kid to a gross, they're gonna get this. And then lastly, wanting that candy bar, that's true stuff. This is what kids do. And adults, by the way, do this same thing. Number five. How did the story display vulnerability? Either the story teller of the character of the story? Uh, if I looked down, what do I do? Remember when I said this? Uh oh. If I look down. What do I do? What happens and that's displays vulnerability. I'm actually showing that I'm vulnerable in a store with my I'm telling a story about my own nephew and how I'm making him look vulnerable and me look vulnerable about whether I can parent or discipline or be a good uncle or not, whether he's a good kid or not. That's vulnerability, and I'm willing to do it because it's attractive and people appreciate the genuine sincerity and warmth of it. Next one. Number six. Which moment in the story caused the audience smile after feel good? I don't know if you caught this, but there were three big laughter points. The first time was, well, Daddy would let me have one. By the way, here's a story about laughter. People laugh when it's true. It's totally true that that kid would say that all kids do Number seven. The other one, number six is you're the worst uncle ever. And then the other one was He brought out the big gun. There again, people could empathize with this. They get laughter. It's powerful. There's a program we have on this website right here on how to make people laugh. You should check that one out. It talks about how you start with people who are making feel safe. Then we make him feel good. And then we make a feel laughing. The reason we make him laugh and the reason why I want you to check that one out why couldn't put it in here is because we wrote that story or that program based on what kind of presentation personality you have. Your inspire. Fascinator performer. Energizer. We actually show riel examples of real presenters, including me but others as well, who are awesome speakers and how they actually get people to laugh, feel good and feel safe. Number seven was the mystery big reveal our unexpected twister. Surprise. Well, this is the part where I was just two words. Could be boom stops, a power struggle in his tracks. Powerful number eight was the stories Big idea, and I said, Well, when I said adults and kids are different, not in these things, they're the same and then it's also that could be you notice. I could have just gotten up and said, here it's really important when you do a power struggle that you say the words could be or I can tell a story to teach it. Here's the thing stories. When when we really, really boiled down toe what stories are all about, they're an opportunity to teach, aren't they? A story is just a way to teach something in a really cool way to get people's attention, to make them feel safe, to make him relate, to make him feel vulnerable with you and them. And to really have that moral come through. That's all they are stories, air, teachable moments. 10. Story #8: Trick-or-Treating: and speaking to teachable moments. Let's move on the story on page 37. This is from our presentation boot camp, Part three. Now you should know at some of your 1 may be wondering about this. We have a presentation boot camp program, which is the complete presentation boot camp course, and we actually filmed it in three different places. But it's all based on my book rule Rome, which has 16 chapters. And so we took and build 16 sessions in this entire presentation boot camp. But it's really three different sets of stuff. The first is how do you create content? The second is how do I deliver that with confidence and credibility in the thirties? How do I manage and engage my audience that they can't stop listening to me? And how do I close? And how do I do everything in between answer questions and get him to laugh and all that stuff. We built these three parts into three different parts of this presentation. Boot camp parts 12 and three. This is from part three. You'll see it on page 37 it's a story about my son Trey trick or treating when he's too. Here we go. The 1st 1 is they tell a humorous story that's related to a topic I love telling humorous story about my son Trey and how he went two for trick or treating. He went to is two years old. He goes to this house. He gets a piece of a never been triggered train before he goes house gets a piece of candidate first Kip pizza candy they put in his bag. He gets this and he goes to the next house. He sees a woman standing on the doorstep with a pumpkin and he takes the piece of candy. And what do you think he does? He goes up and he puts it in her pumpkin, and then he turns around and walks away. And I tell the story. When I'm teaching people about some different ways and adults and kids learn and I start to get people to feel genuine, really good about things, and then they'll start to laugh. I'm gonna go through this one pretty quick. It's a short story, but I think it's cool and interesting. I put it in here for this reason, all eight happened almost instantly when all these sea watch watch how cool this is. And by the way, I told you the best stories are saving for the end. The reason why I like this one at the end is because it's so short, but it hits all eight in like 20 seconds. Did you notice that watch? I'll prove it to you and you can do this. You can tell a short story and get the punch just as quick as you can. A long story. How did the storyteller hook the audience train needed? He would. This was story that I teaching people about how to tell stories, and it's a story that I'm teaching them that gets that quick hook. And so they wanted to see what's the story and he tells, And how is it really kinda like on doing the right now? Number two, though. How did the content characters relate to the topic? What's an example Story of something interesting, My son Trade Halloween and how what's the big reveal? And they want to hear the big reveal. Number three, though. Watch this. What is the how did this story relate to the audience and help them or easily feel well. Everybody's been triggered trading. Almost everybody has seen a trick or treater if they haven't had. Probably read about. Even if you're not from this country, you probably read about this, so it's fascinating. But especially everybody's had a two year old and they know they do surprising things. Number four. What really true elements from this story? Added sincerity. He actually had a bag. He actually went trick or treating with his friend and they actually went up to this house and got a piece of Katie. They actually went to the next house and gave the candy back. And by the way, that's number five. How did we display vulnerability? I'm talking about my own son here. I'm talking about my own son in a very vulnerable place that if he ever watches this on online someday, he's gonna wonder. Dad, why'd you tell us? Well, because it's so cute. It's vulnerable. It's something that he did that was sweet, that he'd even know number number six. What got him to smile. Everyone in this room smiled when I said that all trade went up and gave the candy back to the second woman. That's so sweet they didn't laugh, but they smiled. Or someone. Aw, in number seven, what was the big reveal? That he gave it back in number eight was the big lesson. Her story, the big lesson. Her story was that you want a big reveal to see how fast we did that. That's what you can do. You don't have to have your stories go on forever. This one was short because I wanted to get to the point quick. It was afternoon primetime, sleepy time for adults and we hit and we hit it hard. 11. Story #9: Professional Poker and Baseball Players: this next one. This next story and I wanted to go through that one quick because it's a quicker one is one of my favorites. I want you to hear how my body language. Now we're getting the displaying of the story, not just the creation of it, but how do we actually deliver it? This is from public speaking and presentation pro. No beginners allowed. And here's the thing. This is a dazzle course. This is for masters who want to be master public speakers, and this story is called Professional Poker and baseball players. I'm going to tell two stories in one. So just now I had one short story. Nominate 22 little longer stories right next to each other and make the same point Very cool here. Technique that you could do with stories. You don't have to just tell one story and stop. You can tell to to really send the point home. Let's check it out. Everyone else can hear what's another one? It buys time. Has anyone ever watched professional poker players? What do they do if they're really good when they have a hand that's really good? Do they go? They don't do they look it and go? But what do most presenters dio they give it away even before they've answered, Barry Bonds said that his father would actually give him the signals of what the pitches were gonna be before he would hit the ball As he's on deck, his dad would call him up from home and tell him what's gonna come? He'd say, If the picture does this with his bright here, he's gonna throw a curveball. There's people who analyse pitchers in baseball and look at their body language and facial expressions for the smallest little things to determine if a fastball or a changeups coming . They do the same thing in poker, and they do the same thing with you. I'll give you an example. The most common thing that presenters do when they know the answer is they don't repeat it . They just answer it immediately. The most common thing they do when they don't know the answer is they repeat it. I'm telling you that you need a poker face. You need to repeat everything so that they have no idea what your hand is. You cannot ever let them know that you don't know an answer story. Number nine. What were the eight? Here comes the 1st 1 How did this story hook the audience? Well, I asked, What do poker players do when they're really good? Everybody wants to know that mystery second thing. How did the content characters relate to the topic? Well, they do the same thing in poker, and they do the same thing with you, I said. So whatever happens in poker in this story, these people know that happens with them in public speaking, and they want to listen. Number three. How did this story relate to the audience and help them feel more easily feel what's happening again? They do the same thing in poker as they do with you. They feel that they know that presentations are kind of like poker. In baseball, you don't want people to know certain things and you want to know other things. How do you handle notice? Similar things for all these questions. But number four is where it switches up. What true elements? What riel elements added sincerity, I said. But what I'm most presenters do when you're telling stories, ask questions if you don't have a question in your first story. We're gonna have to do another story in a moment. Point some questions in there, I said the answer, then to give it away before they've even answered. And I said it in a whisper, and I slowed down my pace. And that's powerful because it allows them to realize with my toning body language, this is really important. Number five. How did the story display vulnerability? Either of the storyteller or of the characters of the story? I said, Barry Bonds. I talked about his father. I talked about how they gave signals. I talked about a poker player and how people know his cards. And then he ends up losing. And then I related it to them by saying You could have the same thing happened when you answer questions and that's vulnerable cause I've had that happen to me, I said in the number six. Which moment in the story? This is my favorite part. Which moment? A story called the Ice Smile after feel good. And remember what I did. I go, do they go and everybody just cracked up. What I did there is I did the opposite of what you're supposed to do, and it's true. People do this, and that's what made them laugh. It's true. It's vulnerable to switch all the things you're about to see in a Ted talk. I'm about to give Ted, tell one of my Ted talks online. You're about to see how I do that in a real talk, but watch this. What was the Mr Your Big reveal then? I said to them, Oh, but what a Most presenters do. See, I took what with the poker I took the baseball that they felt poker, baseball. It's poker, baseball. And then, boom, I said, No, no, this is you! And then that's the big reveal because they realized, Oh, they give it away before they've even answered. And that's what you do. That's the big reveal. Number eight. What was the stories? Big idea. Last inter teachable moment. It was this. I'm going to just read to you what I said What I wrote. I'm telling you that you need a poker face. You cannot ever let them know that you do not know an answer. Now this is for a specific part of public speaking and presentation pro. But this is a powerful teaching moment 12. Story #10: How to Share What You Do: I've saved the best for last. I can tell you, this is story number 10. This is on page 44. It's a story of how to share what you do. This is a Ted talk I gave in Madison, and it is a story. It's from a world class public speaking and Ted talk. It's how to give a Ted talk. It's how to be a great facility because that's what all Ted speakers are. And it's actually from my Ted talk. And by the way, this Ted talk is called How to give a Ted talk. Everywhere you go, it's very meta. It's a Ted talk on how to give a Ted talk is pretty cool, but I want you to write down all the eight things for this one. This one, I want you to write him in real time as you listen. Here we go. The first thing you do is instead of telling people what you do, tell them how what you do helps now, and here's the exact recipe. You know how some people have this problem? Why offer this solution? You know how thought leaders had this amazing idea, but they have a hard time getting people to listen and spreading it, I hope thought leaders spread their ideas. I was talking to a developer, amazing developer. He writes code, and I said to him, I see you give a lot of talk about your software says, Yep, I said, Well, what do you safe? When you first introduce yourself to people, Whether it's in front of 300 people or one person, he says, Well, I say I'm a developer. I've been writing code for about 10 years and Bob and I said, That's interesting but it's not very compelling. I said, What is the problem? You're trying to sell him? He said, Well, you know, software is hard to use. It's not very intuitive for people. Well, I make the software easier to use. And I looked and I go, Oh, we'll start with that. Hi. My name is John Smith, and I make software easier to use. Well, now people want to hear what he has to say. In fact, if you do this right, people will look at you and go. I've been looking for someone like you. What's yours? Here we go. This is the last story that we're gonna talk about. But then we're gonna talk about how you can now go and write your stories Not only finished the story you started earlier after story number five of mine, but how to actually go back and write more and more. And just start to crank these out like clockwork. Even start to intuitively tell a story on the fly like I did earlier. I've told the story about the iPad before, but I did not plan to tell you this when I started this presentation. Watch This here is number one. How did this story hook the audience and get them interested in what storyteller is talking about? You should know before we get started on this number one that this website right here has a program on world class public speaking in Ted talks where you can watch the whole Ted talk and you can see how I started to get people to laugh and feel good all the way through and even talk about a lot of the kinds of we're talking about today. But in this case, here's the hook I gave. I'm going to read it to cause it's so powerful. Here's the exact recipe. You know, some people have this probable. I offer the solution. Boom. Not only did I tell him here's the exact recipe, but I instantly gave them the answer. And sometimes this is your hook. You you literally give him the the recipe. You tell him it's gonna be awesome. And then you give the answer right away, and then you tell him how you came up with an answer. So they're hooked because they know the answer works because they just felt it. And that's what I did in my Ted talk. It's very powerful hook. And you've never seen one of these hooks before. Like this. This is the only one. And that's why I saved for last that I want you to know how different it is. Then the others. Number two. How did the content characters relate to the topic of the presentation of public speaking? Here's what I wrote. You know how thought leaders have this amazing idea but have a hard time getting people to listen Well, I helped thought leaders spread their ideas. Notice how I took this recipe and I related it to my audience. Did you know my audience where a bunch of thought leaders if I was doing a presentation on a bunch of people that plant trees, I would say You know how people who plant trees have these amazing trees. But I tailored my approach to those people, and that made it relatable. This is what you need to do. Think about who your audience is. Number three. How did the story relate to the audience and help them or easily feel well? I actually used most of the people in this room where thought leaders and some of whom were developers. But the developer I was talking about was both. So I thought, Who could I tell a story about? So in the story, I told about a developer who actually had a hard time connecting with his audience because he said, I've been writing code for 10 years and people didn't really want to listen him. That's interesting, but not compelling. So I told a story of a person just like them. That was true, and in this case, it boom got rapt attention off. He looked around the audience in that ted talk, but they were they were listening like a pin drop next one. What really true elements from the story added sincerity and truth to the story. Here's what I wrote down. If you do this right, people will say I have been looking for someone like you And then I immediately said, What's yours? That's called a relevance question. They're awesome in stories. All you do is you ask a question of whatever your story just talked about and you look out of your audience and say, What about you? What's yours? How would this affect you? What about in your job? What about in your presentation? I feel that number five. How did the story display vulnerability either of the storyteller or of the characters of the stories? There were two ways. One I gave my example of how I introduced myself that's vulnerable in and of itself. But then I gave an example of a really client of mine, a real developer and how he was vulnerable. And now he didn't have this right up front and how he was able to do this effectively again . Real vulnerability. Number six. Which moment in the story cause the audience to smile, laugh or feel good? Here's the one you didn't hear the laugh, but I saw it in their eyes when I said Oh, start with that And everybody in the room gave a silent cheer. Yes, Developer, you did it. That's what we want. We want to show success stories with our stories. Number seven. What was the mystery? Big reveal. It's the same thing. And I looked at him and I said, Oh, start with that. That was the mystery that was the big reveal. That's the change in paradigm between the way they were introducing themselves before in an incredible way. And the weather interviews themselves. Now, with this new technique and recipe, I'm sharing with them in the story that was making to come alive. Do you see that? It's a teaching moment, and this brings us to number eight? No, great is what was the stories? Big idea, Last inner teachable moment. And here it waas. I said, if you do this right, people will say, I've been looking for somebody like you. And then I immediately gave a relevance question. What's yours? This is powerful stuff, folks. 13. Activity: Your Turn to Create and Deliver Your Own Story: Here's the deal. It's time for your turns. And don't leave after this because I'm coming back after the your turn. When you write your next story, we're gonna talk about what to do next. But first it's on page 47. 48. You're going to see the your turns. It's the same your turns you saw after story number five. But this time I either want you to take the store you were working on before. And I want you to make it even more awesome with the techniques we just talked about. I want you to write this. I recommend a brand new story this time. You Some of the techniques used that hook from story number 10. We just talked about Use that hook where you start with the answer and then you tell him how you're gonna tell him how you got it. I want you to try to do a story within a story like I've been teaching. That's the most complex example. Try to act some of the body language and tone amusing like, oh, then pause and the eyebrows up. Try to incorporate all that stuff to go back and look at the delivery techniques you can see up on the screen will put him up there. They're also on page 47 8 though will put the relate the story to your audience Will put the three bullets under that Make your story more genuine, sincere, invulnerable. Will show you those real quick on the screen. Make your story fund mysterious. Unteachable will show you those. And then lastly, I want you to see this one. Practice delivering your story. Go back and re watch these stories. Go back and record yourself. Listen to the stories you're telling and try to relate them to everything we talked about. I'm going to give you five minutes to do this. But when you're done, I want you to come back because I have some really cool things to share with you and send you back your stories back where they need to be in helping your audience grow. So go ahead and do that for five minutes. I'll see you back in five. Hey, we're back. I'm on page 49 right now. This is called the afterward and this is really powerful because you have just learned you have just learned about 70 techniques. There's eight total things but 70 techniques I've shown you through the eight things times 10 stories that we've looked at. Ah, lot of powerful stuff you're gonna need to make this program yours. Now you watch it. That's cool. You may be in verse a couple stories. That's awesome. You should be writing more and more and more. I want you to work on this once a week for 12 weeks. I want your right 12 stories over the next 12 weeks and then read something with you. We'll put it on the screen for you right now from page 49. Look what it says. It says This program offers you the principles and tools that can help you do many things. Among them tell a captivating, interesting, relevant, memorable story that has the ability to capture your audience like nothing else. But then it says you've just learned the techniques will make you a master storyteller. But to get results, you have to act on the advice. Take a few minutes to think about where you'd like to make changes right down the top five areas in which this program has shown you ways to improve your presentation skills of what else it says. My research has shown experience has shown that people can focus on only three goals at a time. So you're gonna pick three of these. But I want you to just take one minute right now. Do it and write down the top five things you've learned from me in this program. Go ahead. I'll wait. Now star your favorite three cause you can only focus on three right now. What are the three things you learned the most? And I want you to practice those over the next 12 weeks or even the next week. Put him into your stories, right. More stories, more stories, more stories than more stories you write, the better you're going to get. If you look back on page 49 you'll notice storytellers aren't born, they're made. And then what I'd like you to do just real quick is take a look on page 50 and 51 you'll see all the public speaking in presentation programs that we offer. There's a ton of them and why air there a ton because they're all film with different audiences, and they all cover different topics. Some of the content overlaps, but very little. Almost all of this is stuff that is unique to the program because we want and we know to be a great public speaker. It takes a while in the best public. Speakers are always looking for more, and so they come to me and they say something like this program came out of this one of the spot public speaker said. Jason, you got some great stuff. But I have never seen you talk about stories in a lot of problems that I've never seen one program dedicated to stories. That's why I built this for you. And then I want you to look on page 52 and 53 you'll notice all of our train, the trainer programme of your trainer. You got a lot of things that you could be learning that's separate from public speaking. But for the rest of you, for all of you, I just want to say this. You've stayed with me to the end. That means you are a master, public speaker and hot. Here's all I know this because you've stayed to the end, and that means you're gonna put this into practice. The people who stayed the end end up being the best because they want to grow. They don't think, Oh, I've learned that already because it's not true. There's always something new you can learn in a program. So I want you to take those five things, especially the three you made, and I want you to add those to your stories. Email me, email me at Jason and rule the room dot com. Let me know how it's going. Check out all the programs that we offer and go tell stories in a masterful way and go rule the room.