Storytelling for Small Business: Create a Killer Business Description that Sticks with People

Beth Mueller, Discovery + Story

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9 Lessons (27m)
    • 1. Class Intro

      1:31
    • 2. The Power of a Core Story

      2:33
    • 3. Discovering Your Story

      2:04
    • 4. Write Your Messy First Draft

      12:07
    • 5. Making It Sticky

      1:53
    • 6. Four Common Writing Mistakes and How to Fix Them

      2:53
    • 7. Adapting Your Story for Different Situations

      2:17
    • 8. Your Class Project

      0:42
    • 9. Parting Thoughts

      1:01
13 students are watching this class

About This Class

You are probably asked all the time what your business does -- do you like your current answer? This class is for small business owners or entrepreneurs who are passionate about the services or products you provide but don’t consider yourself a writer. In this class, we’ll leave the usual boring list of facts behind and walk together step-by-step to apply basic storytelling principles to craft an engaging business description that will stick with your customers. By the end of this class, you’ll have a clear, concise go-to core story to use as the basis for copy on your website, social media channels, when networking, and elsewhere.