Storytelling for Leaders: How to Craft Stories That Matter

Keith Yamashita, Founder, SYPartners

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8 Videos (21m)
    • Welcome

      1:36
    • What's Your Story?

      0:49
    • Types of Stories

      4:02
    • Components of a Great Story

      5:03
    • Archetypes

      4:12
    • Shape and Draft

      2:36
    • Putting It into Words

      1:34
    • Final Thoughts

      1:20
340 students are watching this class

About This Class

Stories are everywhere. As a leader, it’s up to you to communicate meaningfully about your work and your aspirations. Whether it’s for marketing materials, a client presentation, a unifying story to fire up your team, an investor pitch, or simply a story about you as a person — this 25-minute class with the founder of SYPartners, Keith Yamashita, will teach you how to craft a compelling story that matters to your audience. 

Keith draws on years of experience helping Fortune 100 companies tell their brand stories, and has developed it into a structure that anyone can use and benefit from.

He walks you through the types of stories that leaders need to tell, the components of a great story, the archetypes involved, key methods for crafting and refining your story. You don't need any prior experience to take this class. But if you’ve ever been moved by a story — and we know you have — you’ll want to remember that feeling and search for it in the creation of your own.

1,721 of 1,743 students recommendSee All

Great class, great materials that are explained well.
It is the great and simple course that will help you to craft your own stories. The quality of picture is great and the presenter is too.
Very useful for starting your story! The examples could be better, we've heard enough about Apple, Facebook and AirBnB. But overall, recommended, mostly because it explains structures and archetypes.

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Keith Yamashita

Founder, SYPartners

Keith founded, and currently serves as chairman of SYPartners. For the past two decades, Keith Yamashita has worked alongside CEOs and their leadership teams to define--and then attain--greatness for their institutions. He has worked with leaders at Apple, IBM, General Electric, Johnson & Johnson, eBay, Nike, and Gap, among others. He also serves on advisory boards, including the MIT Media Lab Advisory Board. And he often advises start-up companies and leaders of new ventures.

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