Storytelling for Business | Improve your Public Speaking | Copywriting & Story Telling Mistakes | French Teacher Chris Ternay | Skillshare

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Storytelling for Business | Improve your Public Speaking | Copywriting & Story Telling Mistakes

teacher avatar French Teacher Chris Ternay, Graduated French Teacher - Freelancer

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

30 Lessons (1h 19m)
    • 1. Storytelling Made Easy

    • 2. Introduction

    • 3. “There is no greater power on this earth than story”

    • 4. Learning Objectives

    • 5. Action Steps (1)

    • 6. Action Steps (2)

    • 7. Module 1 – The Different Types of Personal Stories

    • 8. Story of Self & Story of Us

    • 9. Founding Stories

    • 10. “What You Stand For” Stories

    • 11. Personal Vision & Company Vision

    • 12. Failure to Success & Loss and Gain

    • 13. Memorable Customer Stories

    • 14. Action Steps

    • 15. Module 2 - Writing Your Story

    • 16. Module 2 - Writing Your Story (2)

    • 17. The Structure of Your Story

    • 18. The Elements of a Good Story

    • 19. Action Steps

    • 20. Module 3 – Telling Your Story

    • 21. The Right Story for the Right Audience

    • 22. What to consider carefully...

    • 23. What to consider carefully...(2)

    • 24. Perfecting Your Story

    • 25. Go Live with Your Story

    • 26. Opportunities to Tell Your Story

    • 27. Changing Your Story to Suit the Listener

    • 28. Action Steps

    • 29. Conclusion and Next Steps

    • 30. Conclusion and Next Steps (2)

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About This Class

In this Comprehensive Course called "Storytelling for Business | Improve your Public Speaking | Copywriting & Story Telling Mistakes" taught by Christophe Ternay, you will learn how to: 1. Use Personal Storytelling in Business... 2. Connect with Your Audience and... 3. Watch Your businesses take off. 

How to use your own personal stories to captivate and engage other people?

Why Using Personal Storytelling in Business?

You struggle to engage people and get them to listen to what you have to say?

Does it sound familiar?

No matter what business you're in, you need to form a connection with your audience.

Telling compelling stories about yourself will enable you to capture your audience's attention from the first moments – whether it's in a one-on-one meeting or a live webinar or presentation.

And once you've established that emotional connection, it's far easier to persuade an audience to take action later on.

Is it difficult to identify the right personal stories to tell and how to tell them? Yes!

But luckily, anyone can uncover and craft compelling personal stories, and I can teach you how in this course called Storytelling Made Easy.

  • Identify and tell your most relevant and high-impact personal stories.
  • Build your reputation as someone who can really get results…
  • Watch your businesses take off!

Here's what you'll learn in Storytelling made Easy:

· Introduction: Use personal stories in your business and appreciate the profitable impact stories can make on your relationships with your prospects and customers

· Module 1 – Use Different Types of Personal Stories: You'll discover the most popular personal story types, so you can choose the most important ones that will impact your own business.

· Module 2 – Write Your Story: I’ll give you story prompts and writing tips, so you can draft personal stories to tell to others right away, no matter what situation you're faced with.

· Module 3 – Tell Your Story: You'll use different methods for practicing and telling your stories, including tailoring them to different audiences, so that you'll be prepared to tell at least three stories when you finish the course.

· Conclusion and Next Steps: I'll recap the Key points and guide you through the action planning so you'll walk away knowing exactly what you need to do next to start telling a variety of personal stories in your business.

Get started on your way the Storytelling World. 

See you on the inside. (hurry, class is waiting!)



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Meet Your Teacher

Teacher Profile Image

French Teacher Chris Ternay

Graduated French Teacher - Freelancer


About the Author: (Spanish / French version at the bottom)

He is fluent in French, English, German and Spanish.

Graduated from The French Alliance in Arequipa, Peru in Teaching French for foreigners (2016)

Graduated from AFPA in Marseille, France in Marketing - Accounting and Human Resource Management (2005)

Graduated from Lycée Périer in Marseille, France in International Business. (2009)

He is teaching French since 2015 to students from all over the world thanks to offline and online French Courses in Peru.


That's why he knows how important it is to know exactly how to pronounce French words.

How important French vocabulary is to be able to make you understand.

And how important it is to quic... See full profile

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1. Storytelling Made Easy: this course will answer all your questions straight to the point about storytelling, including a complete step by step approach. This start retaining course will explain with simple words how to choose right and tell your story. It includes all the information you need for telling your personal story. It also includes action guides, which you can use alongside the action. Steps out time in the course so you can take action and get fast results. Personal storytelling tops, tips and mistakes are also included in the course, which is a great teach it so you can quickly remind yourself off important points As you create your stories, let's begin the course and tell your story now. 2. Introduction: just before we begin, I need to tell you a few things. Yeah, After a few lectures, you will have the possibility to give a harness review. Please do it. It really will encourage me to do more courses for you. And if you find it is too soon to give a review just to it later or at the end of the course and the best parts are at the end. Um, something else if you give a bad review off if if you don't give a view, that's okay, that please tell me why. So I can improve myself and improved? Of course, For the next time. Also, I want this goes to be interactive. So when you have a question posted and I will be glad to answer you within 48 hours, I am passionate about what I do every day. And I really want you to help you achieve your goals. Something else. To be honest, I don't want to tell you that storytelling is easy, but I am going to give you a complete step by step methodology. And if you follow these steps, you're gonna get it. And if you don't agree with something I said Tell it in a post a message and I will be glad to explain my point off you. I see you in the course. 3. “There is no greater power on this earth than story”: storytelling is universal and has existed since the beginning off. Human history bits in business. We often forget to tell our stories, and this is a shame because stories are one off the best ways to connect with customers. Yeah, and help them to take action in business, we often focus on many things like objective that are facts, statistics, product feeders, charms, technology and engagement. Through social media. However, storytelling reaches people on an emotional level. Yeah, stories communicate to the listener exactly what you do and what you stand for, so it is essential to craft exciting stories both about yourself and about your business. Now the question is, why do well off stories the human mind simply love stories he loves stores, stories make a company or person significant just like the characters in a book or in a movie? Yeah, we see our souls in certain aspects off the stories. Character. Yeah, we identify and emphasize with them for a business. This breaks down the the rear between the company and the customer. Yeah, there are many websites or businesses that tell this'll classic story, for example. Now the owner waas down and out, all off the probabilities. Where against him? Hey, didn't know what to do. And Waas approaching the rock bottom. Yeah, when suddenly inspiration came knocking at his door. You know that story already? Then this here, here comes the this flash off an I. D. That led to him founding a new business. Yeah. This is an inspiring story that follows the classic conflict to resolution Plot Arc. Yeah. Consider the example off. Social worker. Another example? No. Some social worker starting a fund raising organization. Social work. You know it already. It is really hard. No. And as, uh, he begins to grow in his role than that guy, it all seems like too much to him. Not then he had a breakthrough. One night, he's walking home from work where he meets a homeless woman asking for money, and it hits him very strongly. He discovers that it truly is his location, and he needs to do whatever he can to help those in needs. This story can help him raise money for his campaign. Yeah, if he tells it to some investors for examples, stories also work well because they are interesting and engaging. Yeah, two key points. Really important, interesting and engaging. You can take really any kind off content that may be quite dry or boring. And we've it together with story. Yeah, to make it much more interesting and dramatic. Yeah, this is why we love Ted. Talks so much. Know Ted talks. I don't know if you know it's already. I listened to them every week because the in every language in the world and it only lasts 20 minutes. It's really great thing, and they often present very difficult or technical information. For example, in psychology, I love that bit. It is put together with the personal story off the presenter to give it life. We all we are, we are all natural story terrorists are hurt, but sometimes it's hard to discover stories that will help our business to build relationship, inspire emotion and engage customers. In this course, that is what you will learn to. Yep, 4. Learning Objectives: here are our learning objectives. In this course, you will identify different types off personal story that you can use in your business to connect and engage with your audience that the first point you will also brainstorm List off stories. Yeah, which made any You will learn how to use story. Promise to help you get started writing a own personal stories to tell you to your audience or customs. You will also discover specific features that will make your story more compelling and effective. You will also explore how to tailor the message off the story to your audience, though, that you are sure they can relate to it. And you will test out methods or for practicing and telling your story in a way that increases your confidence while having the most impact. And lastly, you will learn to find opportunities for telling your story. Yeah, because if you if you if you don't tell your story, that's will not yet may not be useful, and that opportunities is, they will help you attract your ideal audience and engage your prospects and customers 5. Action Steps (1): And now the action steps sink off some companies or business owners that you like and respect. What are some examples off personal stories say have used to express their reason for setting up or establishing their business? I think off Kentucky Fried Chicken KFC Really an incredible story about his age. Now you will discover at what age he began to do business. Zara. What was doing Zara's father. Now what was he doing? Quite interesting. Uh, Colgate the peace That's my wife called me that story quite interesting. Facebook. You have a movie from Facebook on dso? Quite interesting. Also, Apple off course. Netflix. You will be astonished to discover how Netflix is born, really went down, then went up. And also Ford re interesting. Tesla, Rockefeller, Carnegie. I have seen the story off the United States Foundation. Really interesting. Knows there is Siri that you can see on on YouTube off the history off Tesla, Ford's Rockefeller, Carnegie and they are really inspiring people. And if you understand quite and take some notes, no, they should take some notes. You will discover that there are many things that can can fit to your history. Yeah, for four 6. Action Steps (2): then second point, you should a sink off some public speakers that you have heard speech. I don't want to make politics, but I really liked the way Obama always has made his speech. Yeah, he is. You can feel that he really prepared a lot before giving his speech. Re interesting to You have to end the life. Yeah, it's a work you have to analyze how he did his speech on and how he he told that story or that story. And it can inspire you to make your own story. Yeah. You have to ask yourself. Yeah. What did you like about their presentation? Yeah. What personal stories have they used to express who they are? Or the values, All their beliefs? Yeah. You really have to ask yourself, What did you like about their presentation? What personal stories have they used to express who they are? Their values or their beliefs sing about? Really? The technic tolls. The some TV speakers, also all from other politics, quite interesting to analyze steps 7. Module 1 – The Different Types of Personal Stories: Let's check out the model one where we're going to see the different types off personal stories. Yeah, you know, it's story is unique, but all stories fall into certain patterns. Yeah, there are different categories are stories, and you can sink off these as templates for your past. No story. In this chapter, you learn right variety off story types and by the end off that chapter off that model you select which which ones are the most important ones for you that you can use to tell your own personal story. 8. Story of Self & Story of Us: So first the story off self. It explains why you were cold to do what you do. The social worker's story in the introduction is an example. Off this, it focuses on change and the key moments in our lives where we made important decisions that led to this great chance. Yeah, so I repeat, first you focus on change, then you have the key moments and at the end, the great chance. OK, it might be when you first became concerned about an issue now or an experience that I told you the importance off this issue, this decisions. Is it or is this decision? Moments are cold choice points. Yeah, and there are the main focus off a story off itself. Yeah, stubby off self follows this pattern. The challenge first, then the choice end, in the certain part, the outcome. Now the story off us the story offers is similar to the 1st 1 But instead of focusing on the challenges and the choices off an individual, it focuses on challenges and choices off a community. It may be also an organization, a campaign off movement. It can also be a whole movement, the nature movement and so, Yeah, The Fockers is on the motivation here. Now that leads a community to take action. Yeah, the motivation that leads a community to take action. It includes the values, the purposes, the goals and the vision that your organization has. The values goals that your organization struggles for in the story of us should match those off your audience. Yeah, Your audience has some gold has some values. You have to try to find out what those goals and values are. And you have to match with that. Yeah, In your story, this'll is what makes it really effective that you think that the fact that you match the audience fees that they are, like part off this community or are part off the organization that you represent 9. Founding Stories: now the Founding Stories. What is a founding story? The founding story is a great opportunity for storytelling, typically businesses. That's that, For example, start with humble beginnings with short, short, a moment of money. This provides a great template for the founding story. You started on the super small budget in the close it office with two staff members. And gradually you found success growing to become the company you are now. So it means you must, in that case, have a company that has a name. Yeah. Here you found the story. Could be a story off us that goes back to your life before founding the organization, highlighting what's highlighting the beliefs that you have. The experiences that you had and the decisions you took. Yeah, that led to its founding. The key elements to this story to this type of story is that that crucial moment where you knew this'll is what you had to do. Yeah. Here We're speaking about a moment about a crucial moment, a key moment when everything change. You knew this waas what you had to do through ah, founding story. You can highlight important choice points and also highlight the value you've about to your customers and or community. Yeah. And you can also express your vision here was speaking about ChoicePoint's. Yeah. About the value in division. Yeah, and yeah, maybe it can be all those things that make your company unique. 10. “What You Stand For” Stories: Let's check out now the new kind of stories that what you stand for stories, that kind of story explains what you value and care about the most. Yeah, it can describe the moment. For example, you realized that you you had this'll value. Yeah. In your life, you realize that you had this Very. Or it can be about the time you knew this Waas something. None negotiable. Yeah, You really took in that case really big decision. Yeah, this could be this could be a come from some personal experience that is not related to your organization or business. Or it could be something you learned through your organization. Through your work. Yeah. These stories don't usually come from the organization you work for currently. Yeah. You tell about something that happened in the past. Now what? You do stories you can tell a story about about something your organization does or something you do personally. It could be, for example, a memorable moment that happened in the course off serving the needs off your customers. The key to this kind of story is that this memorable moment or experience defines how you go about your business. It could be a success bets, but that it could also be the favor. Yeah, not on your success. Yeah. In that case, these stories should be told in a way that the reader can relate to. Here we have also a big keep on. You have to say always think about what relation? What link can make the listener off the reader with your story? Yeah. The reader can experience it through your story. The same type of story can be used for a tzar what you do personally or what your organization does in the whole Yeah, globally. It can be used to explain why your organization does what it does and what it believes in. Yeah, however, is the personal side off the story that people relate to. 11. Personal Vision & Company Vision: Now, what about the story off the personal vision? Every story type discussed so far deals with the past or the present. But in the personal vision story, it deals with the future. This type of story pains the reader the picture off, a possible, attractive, desirable state off business that's not realized yet. Yeah, it explains the kind of future you hope to bring through your work for your company through your organization. The key here is to paint that picture brightly for sure. Yeah, you want your audience to imagine that future now the company vision, The company vision story is essentially the same as that one before, but it's four and entire organization and come something bigger. Yeah, rather than individual. Yeah, this is the future business your organization hopes to bring about or the type off words. We can speak seeds really wider, the type off world you're attempting to create. For example, solar energy company might tell a story about a future where oh, live on renewable energy and no other no longer rely on fossil fuels. This is the company vision, something big trouble on and writes 12. Failure to Success & Loss and Gain: the fader toe success story. It's one off my favorite. I think it's my favorite. It's really a great strategy to you to use that. Yeah, with this guy just kind off story. Uh, it's It's a bit like that. Now you try it something, and you fight in the past first. But but But most importantly, you learned from this failure from it and you kept trying. Okay, Perhaps somewhere along the way you discovered that's the sore point you discovered you vision off key I D. That led you to the success the next time. Yeah, if you can. Really? If you can link this with vision or values the audience shares, you'll have a very, very captivating story loss and gain stories. It's similar to tow the story type, which is so the fatal to success. It's It's a bit different now. This This is where the teller had something in the past which he or she sold. Vote Yeah, the key word here. So Waas fulfilling and helping them to achieve the success. But a tzar something went wrong or they hot and experience that told them it wasn't right. Then they lost everything. But then come out off. It's gaining even more. Yep, an example off. This would be, for example, a stressed out wolf Streeter. Now the guy from more Street or an executive who loses it all and then ends up discovering that he's or her true calling. Wants to run a scuba diving company in Florida, for example. Yeah. 13. Memorable Customer Stories: now. Last but not least, that memorable customer stories. That kind of story is a Tory that tells off your encounter. Wizard Particle. Our customer who led you toe have a choice point. It can be about a change made personally or approximately, personally going to say personally, it's mentally no or in the habits you have in order to better meet your customers needs a memorable customer story. Needs to lead back to your vision or what you stand for vision or what you stand for. It shouldn't be pleased. It shouldn't be a bragging story about grating you did for a customer. We're not. Speaking of that, we're speaking about any encounter with a particular customer that made you make some changes. 14. Action Steps: now the action steps you know is the most important. Yeah, from a tzar personal or business perspective, the first thing you have to do is write down any story that you have already used or are familiar with. Yeah, this could be a study where you've told in a meeting at conferences to a client to your family, etcetera, Right, as many as you Can you write it down from the various categories discussed in this model? The second point? No. You go through each off the story types describe this model and sink about whether you have a personal story that would fit that type. Um, you make notes about thes key points that might go into that story. That's the second point. 15. Module 2 - Writing Your Story: Let's check out the model to in this model, you're going to write your story. This sounds simple enough. No, but it's harder than most people realize to write the story. The reason is that it requires requires self reflection. And in our stress, words were overworked. Andi Yeah, most of us aren't used to spending time on self reflection. Yeah, and it's really a key point. Self reflection. If you want to to write your story. Yeah, how do you go about reflecting on yourself when you are not used to? It's just a matter off practice. You don't just sit down once and figure out everything you need to know. No, there are several ways to practice self reflection and discover the things you need in order to tell your story. This practice is includes are something like meditation, yoga, spending time in nature. I'm really formed off nature, and it helps me a lot. Spending time with close friends. No, not not drinking and so won't know, but spending time with close friends. Tell your story to close friends tell Tell your your your your your life too close friends . I do it every week. I have one hour with me. French guy on. We have 11 1.5, sometimes two hours off, off close reflection. And we're speaking together, and it it can help you a lot. It helps me a lot for creating my courses. Yeah, you can also actively reflect on your life personally and the arts. You know, I'm not good at it, but the arts has helped a lot off a lot of people around me to to express themselves. Yeah. Oh, any other means to connect what's inside? You just have to sing about how to how to tell out loud what is inside. A good way to start. Getting better in touch with that is also with journaling. I've been doing it as I as I came to Peru just right now I'm not doing it, but I've been doing it. The lots and it. It helped me. Yeah, it's easier than more involved practices, maybe such as yoga or meditation. It's easier to just begin generally. Yeah, and through the writing in your journal, you'll begin writing parts off your story. Yeah, but journaling is best down on a regular does is like every single you should do. It's really daily if it is possible. And if not, look at your calendar. I worked with Google Calendar, and I also work with trail O T R E double L O trailer, and you should set aside some time on a regular basis where, when, when you can Jonah and you have to decide. So on the time when you feel focused and have few distractions also create blocks off time . If you cannot create hours, you can create blocks off time where you where you do nothing but write in your journal. You just have to find a place with few destruction as few destruction as possible. Yeah, you have to, of course, turn off your phone, your computer and any other electronic destruction. Yeah, you close the door. You act to be asked the people in your house or office to leave you alone. During this time. That's really important to be sure that you you won't be disturbed. You can focus on your business organization and let the world float. Yeah, it doesn't have to be perfect, or you can write in a more focused way by using questions. Here are some important questions Yeah. Why do you do the work you do? Ask yourself. How do you values make parallel with the work you do? What is the vision for your life? How does you life Vision interconnect with your work may be doing that you will. You will see that it doesn't inter Connick at all. And that's going to make you take some decisions. Yeah, also. 16. Module 2 - Writing Your Story (2): now think about your vision and your experiences and ask yourself why try to uncover the reasons for the decisions you made or this steps you took? Consider each major failure, success, change, realization or experience that lead to results and have a *** in an impact. Now, on what you're doing, here are some stories. The promise that you can that can also help you to get started when generally talk about the moment where you knew for certain for certain that you needed to pursue the career all the past that you have today, Yeah, you can also talk about an even or a situation that waas a key turning point in your life. You can also talk about a principle that you believe is fundamental to who you are and how you do what you do. You can also talk about the time when a mentor, a teacher or a coat influenced you and how that contributed to who you are today. And another way is to talk about an experience that helped to define the reason why you started doing what you do now. And you can also talk about a moment in your career or in your daily life. It can also be from your daily life that reinforced your principal. Or your perception can also be your your perception off what you do just right now. 17. The Structure of Your Story: Now let's jump in the structure off your story. Once off identified storm stories that you can tell you'll need to struck to them. No, no matter what type off story. Were you right? There are three key elements to include First Element Challenge. Your story begins Wisdom. Unexpected. Not always, but mostly unexpected. Challenge that's you must pay attention to. Yeah, second points. Always Choice, Choice, Choice. You must make a choice that you were prepared to make mostly and creepers not always but mostly been prepared to make you and then desert. But the outcome. The choice leads to an outcome, and the outcome teaches you on important lesson. Many, many, many, many movies I would like to see every movie that's the same young was the challenge, the choice and alcohol. And yeah, you can Don't don't forget. No, you. You can take your I DS from many, many ways and the movies a good movie. The best movie that you like can also help you if you analyze the structure off it. Yeah, it can also help you. Let's look at an example. Yeah, say that you are a company in the business off selling organic environmentally responsible coffee. Yeah. What is your challenge? Your challenge is how do I sell high quality coffee without exploiting Walker's was so damaging the environment results using additives and other harmful ingredients. That's a really big, big, big challenge. No. Second point, you make the choice to give up, give up the profit, Martin, you you're going to have less burnings. And uh huh you give the high cells in orderto offer something you feel good about and which allows you to sleep at night and to take a look at the mirror in the morning. Yeah. What is certain one the server farms is the outcome. Is that What is that, Al, come here. Is that you discover there is a high demand for your socially responsible coffee, after all, and your company grows. That's something you you you were not expecting. No. Yeah, that's kind of story that you can be using to make your own story 11 other example. Yeah. You work at a real estate agents that you feel frustrated. It seems like the methods off selling that your coworkers use, uh, inefficient. And our notes, Let's say entirely ethical. Don't you're wondering if you can advance your career in this agency because you're someone homeless or you wondering if if it's better if there's a better way. No. What is your challenge is your challenge is to find the better way, this better way. Yeah, after a particulary for strengthened day, let's say you realize you simply cannot take it anymore. That's the challenge here. Then you have no other option but to strikeouts on your own. Yeah, and this is the choice you make here. We have the challenge first and the choice and then what is the outcome? The outcome is that you now run a successful read state agency that puts clients interests first, and you were not expecting that at the beginning you were singing. You're going to lose it all. That's what 11 other good example. If your story involves a future vision, it may be a challenge. You are. The word is facing right now. The change is one you are making now through your business with intended outcome off the future vision. This is his personal youthful for charities, for example, or organization trying to make a positive change in the world 18. The Elements of a Good Story: What are the key elements off a good story? First, specificity make please your story as specific as possible. Tell the reader when and where things happen. Described the settings to them. Yeah, where it takes place, Why it takes place like any good story. Also try to use please the five senses. No, your story has to be sensitive. Sends it to make it more realistic. Then write for your audience. Although you are writing about yourself, you are actually writing also about your audience. Your audience is first. Look at the different potential stories you have from your life and identify the one that would be most important emotional off valuable for your audience. For your yeah, one more thing personal isn't the same as two. Personal Why, yes, it's surely that you want to stop me to be personal. Don't get too personal share, but don't overshare, and you shouldn't include anything that might often your reader. Yeah, go through your story and after it is written, look for things that could potentially be all over sharing Not, for example, if you are a recovering alcoholic and it's part off your stories challenge, you might share a few things you did when you were drink, such as neglecting your family or gambling away money. But don't get too specific with things that are horrible, creepy or something like that. Identify a protagonist, whether it's you or someone else. Yeah, every good story must have a protagonist and that protagonist. It has to be clear that that guy is the protagonist, the main protagonist. Yeah, this is the main character. It's the person in the story with whom your audience will identify the most. Yeah, and remember, if you tell your story, Yeah, that go is that people identify with you now. What are the key? Boys? Be open and honest about your post. Yeah, completely open and honest. Pull youthful ID's for the For the reader from life lessons you learned and experiences you have had useful. Here is the key word. Yeah, sink off the key people who influenced the way you see the world now and the work you do today and the business. You have to keep people, keep people useful ideas and harnessed honesty. A. It's also really be useful because you know what? When you say something that is not true, the next time you have to tell it to someone else. You will have to to sing about it. Know how? What did I say last time? No. If you are always harnessed, that's quite hard. Maybe for for some people know. But if you are always harnessed, you won't have ever the fear off saying something that that is not the same that you say to someone else. 19. Action Steps: now the action steps first used the questions. Remember from the beginning off this model and story problems used historic. Trump's also presented in this model to make a list off personal stories you can write. Okay, Number two selects one idea from your list and outline the personal story using. Remember the Model Challenge Choice outcome. That's the model. Yeah, Challenge Choice. Then review the stories that you listed in Model to highlight or no down places where you Can. I tense If I in the story these past stories, using details from the prompts in this model or the challenge choice out from model, then pick three after stories toe work on Wait one day, if possible. It's always good to sleep one night before before something important. And because then you are You are receiving more ID's and then spent some time editing and refining those stories. Please make sure there are. There are three completely different stories. Yeah, based on the types listed in the previous model 20. Module 3 – Telling Your Story: Let's check out the model tree in the previous model. You identified your story and you made any great In this model, you'll be introduced to different methods for practicing and telling your story. So such a will be ready to tell one off your story by the end off the course. Yeah, telling a story is not a simple Aziz relating the details or following the structures and templates outline privacy. It's not only that you need to practice telling your story so that it will have the most impact. Yeah, practicing telling it out loud. Yeah, start with small audiences and gradually build to larger audiences. Yeah, I did. So when I started doing some coaching for entrepreneur, I started really, really slow, really low, with few people that were at my first read meeting. There were six people and my wife was Was was recording me and and so And in the 2nd 1 there were 200 people now, and it was really interesting to begin begin, uh, at the law as a low level. Yeah, really important for me. 21. The Right Story for the Right Audience: you really need to choose the right story for the right audience. You'll need to create not only one, but several stories. Yeah, this might detail different important buyouts off your life that made an impact on who you are today. But even more importantly, they should each beat tailored to a different audience when trading stories, and when choosing which to tell when and where. You should always keep your audience in mind. For example, the story that you will tell two business associates would be different than the one to you tell to customers. For your business customers, you you may choose a story that focuses more on the specifics off your life as an entrepreneur or business problems that you have soft your story for potential customers is completely different. It might be about the change you want to make in the world. Know if you have a big picture. Yeah, oh, our story where you communicate your vision. Now the best way to choose the right story for the right audience is to create audience persona. It is really quite hard. I did it when I waas a French teacher. I did it and I wrote down what it could be. And it helped me a lot when I was doing some Google AdWords here, though, the first step is to create your audience persona. Then you have to identify each type off audience. You maybe still telling the stories to you. Then you create a profile for that person and the force step is, once you have some profile, you can look at each and decide what kind of story would be the most appropriate and effective. Yeah, some stories might work form or more on one persona. You keep that in mind. Some some stories can can before for various type off persona. 22. What to consider carefully...: for each persona. Here are a few things to consider when creating for choosing the story isn't carefully. What do they sing off? For example, were visitor to your website does interest you, yet he doesn't know you at all. On the also side, we can have someone that is sparked off your cojones and may see you as a mental or very experienced person. And you have to know this before you write everything. Other questions. How connected is your origins to you? Do they feel a connection with you? For example, a person at a networking event may feel that you are already a member off their in group, and you have to take that into account. When you write every off question, How well does the purse? No, you. You should have different stories for person who doesn't know you at all. And that's logical, as opposed to someone you have a deep relationship with or red, and you messed. Manage this with your email marketing strategy. Yeah, you must be really aware off if he knows you're ready or if it's a cold marketing, as we say, what are the person's interests? That's another really important question and eso your story should be appropriate for sues specific interest. And sometimes you are analyzing, For example, with Google Google AdWords, you can analyze what interests I have, and it's maybe some interests that have nothing to do with with your your business. Yeah. Other question. What emotions are most important to the listener? Whatever emotions you identify should be key element to your story, and especially to turning points. Yeah, when present. The turning point this was were also influence how you choose a character in a story and how he is described in your story. People love when you speak to their heart. Okay, and there's a question. Is the listener pragmatic or idealistic? This characteristic is a major factor in how well they will relate to a particular story. For example, you're not going to use the same the same vocabulary to someone that is pragmatic. Once don't numbers and some kind of that's and to someone who is idealistic and you here, you have to paint something that you cannot touch You. Other question. What problem or challenge can your audience relate to? I think steps really clue. Yeah, this should be a key key element to keep problem or challenge in your stories. Really, really important. That one. Because that's what you want at the end. You really want to solve the problem? Always. Yeah. And the last question. What are the listeners possible? Expectation. For a good story, you have to try to go and in the people's mind and try to find what say Could expect from you. Yeah, for example. What do they expect to happen next? No, you are in the story. And And you just ask yourself What? What would I expect here at that point to happen? And you must make it happen? Yeah, or red? Important. Also at the end. Know how do they expect this story to Williams, You are really, really important. 23. What to consider carefully...(2): You may also choose different stories for written or our presentation, and that's also logical now for written text You my true stories that are longer off course and more involved. More indeed, no, considering that your audience is the type that will settle in and read now. On the other hand, written story such a story for your website, home page or the about page should be immediately attention grabbing. The people have only milliseconds to choose. If they do click on another website if they go away or not, they have only seconds. Yeah, if you're telling a story in person, this may not be quite as important since you have, you have someone's in front of, you know, a captive audience that are really captive into a normal term. Off off the word captive there are here with you, say most of the people won't go away now, despite its not very interesting at the beginning. Maybe they will keep here Now the Web surfer can easily click away in seconds. No, so it's really not the same if it's a written story or, uh, if it's if it's in person, face to face. Also consider used audience personas and the bow ID's When you go back to write more stories, refined the ones you're have written and choose which story to tell when at what moment on Do you have to choose if that story is better for in person, face to face 40 R for something grits and yet now you also want toe perfect your story. 24. Perfecting Your Story: Now what we want. We want to prefer your story. Yeah. So also, it seems strange to talk to yourself. This is exactly how you should practice telling your story. Yeah, you pick a quite time when you're alone, you close the door and you begin your story. Yeah. When I say alone, no Children, no wife, no nothing yet. You just really have to be in a crowded place. Yeah, for, for example, travel toe work when you travel to work or any other time when you when you're alone is good is good signal. For example, in your car, it works, Grace, No, also, Yeah, when you're but you have to be alone. Yeah, You eliminate all distractions and you tell your story. No. And you have to note areas that could be changed or improved. So if you're in a car, of course, it's not gonna be easy to write it down, but the best is really to write it down now. Maybe it was a message on your phone. Oh, r was a vocal message on your phone. Yeah, I do it always once you feel comfortable and your story is starting to sound natural and authentic. You should try recording yourself. This is terribly embarrassing for many people at the beginning, but it's something you can get over. If you try, you can try it a few times on. Really recording will help you refine and perfect your story because you will see exactly where you do some steaks where it sounds great where it doesn't sound right now. And it also gets gets you used to telling it and hearing yourself, telling it. That's also keep on hearing yourself, telling it It's not the same when you say it out loud. Your brain is listening to you now. But then when when you listen to yourself something you called it, you will have a different perspective. Yeah, the easiest way to record yourself is on your phone, but it's even better to do a video recording, even even if it's just a simple recording using your PC's camera. Now video is good because you can refine not only the other qualities, like the tone of voice the but also you can improve the eye contact and the body language, by the way, I personally use a goal gorilla, port and road level. Yet for my recordings. Now, just right now I'm using no go real apart where I put the camera on it and road level yet old rubber year. It's really a good good thing that that you can use really quality. Uh, old you The key went reviewing your recording is to make sure that you look and sound secure. The key point here is secure telling your story. You don't have to be hesitant. No, it should look natural ends, not fake one. All their keep on it has not to sound fake. Yeah, Another reason to record is that you understand the timing off your story. A good story should be told in one or two minutes. Yeah. If it goes too long, you lose the listener and you may lose the impact that you were trying to have. No on on your listener. If you want to tell a longer story, it's OK, but you just have to cut it into one of two minutes. Shorter stories that can all be won't at the end together in an e mail war family. You can then tell parts off the story or the whole story as the situation demands or the time lows. You Yeah, If you have a lot of time off course, it can be long now 25. Go Live with Your Story: No. What do you want? You want to go live with your story? Yeah, really big about here. Once your story is well constructed, it it listen, looks natural and is properly timed. Remember we spoke about time? Yeah. When you record it lows you to to to be aware off how much time it takes you. And once everything is finished here, it's time to start practicing in front. Off real audience. Consider for sure low risk opportunities where you can try out your personal story. Try practicing it with a friend or a colleague or family, for example. I do many things like that was my wife Know? She's always listening to me and telling me where I can improve. Yeah, And tell them you are practicing your story and you would love their feedback. People really like it when you tell them yet that you need them. No. So there will surely be happy to help you. Yeah, so don't be shy. Ask someone to give you some some feedback also. Yeah, and then gradually start trying out your star. We with small groups. In my case, I did it first with the small group off Entrepreneur When I lived in Peru in Kabamba it was a Spanish group off entrepreneur. And then I did it in front, off university and in the same city. What you should do is look for opportunities, look and search for opportunities. Yeah, to tell your story, such as when someone asks you about your company or about your business about who you are, that's a good opportunity you can speak. Oh, you can tell out loud your story on Try it out with any group or association to which you already belong. No, If you belong to a church, you can maybe find someone in your church that can that can listen to your to your to your story and make sure you start small and slowly try it with larger groups when you know the story has the right implant. Yeah, otherwise, if it doesn't go over well with large group, this will be a bad experience and potential confidence killer for you. And you really don't want to lose your confidence because, yeah, that's one off the most important sink you have. Yep, Your story is never exactly finished. Be aware off that also, you'll always find ways to tighten it now to tweak it or to make it even more relevant. That's really what you want. Always pay attention to feedback as you tell stories and look for a part when where you can improve. Yeah, one off. The most important thing for me when I present a new topic in Front in Front of Republic, is the questions at the end. I always had someone. Most of the time it's well, it was my life taking some notes off the question for me at the end off a presentation. And the clue is to try to include the answers to the in the next presentation to make the quality off your presentation grow through the time. And the people love that. When you really listen to them, you listen to the question they have you answer the question, and the next time you don't do the same mistake. 244 Yeah, I think it's one of the losing, and it makes you understand more and more the people you are you are working with and remember that when never telling your story, you must consider your audience and position your story for them. For example, that age. You have to be aware off the age. Don't use vocabulary that would fit with with Children. If you are speaking with adults or revere snow the gender tender, you have to be aware of that. And the background. Maybe the background is the most important. Yeah, the background off your audience Make effect how you will tailor it to them if you have a story that involves gulf. Yeah, for example, the details off the game will beam or interesting to someone who actually plays golf. Yeah, but an excessive, detailed explanation off your golf game will risk losing interest off Suze, who don't know the sport. Well, that's completely easy to understand. Know that many times, way sink. The people in front of us are the same as us, and it's not always the case. Yeah, so you have to really sink. What is the background off the people in front of you? 26. Opportunities to Tell Your Story: next step. Next step is to find opportunities to tell your story off course. Once your story is finished, you'll want to start looking for more real world opportunities to tell it. You've already told it toe Select group of people as a sort off trialling. Yeah, your family, your short groups. Now it's time to start using it with a wider audience. Like, for example, presentation. If you haven't upcoming presentation, you can use this as an opportunity to tell your personal story when it's a presentation. Is a professional Yeah, professional presentation. If you have a story that is related to the subject off your presentation, you can open. Yeah, begin with this story. Instead of just talking about your company. A personal story as an opener can help to set the town off your presentation. Yeah, just like it often does during a Ted talk. I don't know if you know textbooks. Ted T E D talks. Yeah, you can find it on the Internet or on YouTube. Also, it's incredible. The people there are trained during months is so as to present a good Ted talk. And yeah, it will really help you to see a lot off sues Ted talks and to try to make the same. Now, maybe you take something turnout down and you write the way he presented it. Now allow the tadpoles on Lee, on average are 20 minutes. So it's not going to tell you a long time, and it's gonna be really useful, I think if you if you consider looking at those talks and if you are using power Point, consider also devoting one slide to your story. Now you begin the presentation with the power want, and at the beginning you'd have your story. Yeah, 123 minutes maximum. And, yeah, it's a good opportunity. Also, meetings look for any upcoming meeting with new people where you will be expected to introduce yourself and you'll be introducing yourself to a person or group of people, and that's a great opportunity to tell you. Stop. Yeah, your personal story makes a great professional introduction. Groups other any groups where you could share your story. For example, do you belong to a local business groups like I did on Entrepreneur Group, the toastmaster or something along those lines, like meet up? Do you belong already to meet a group Or is there others on meet up groups around you? Ask yourself. Yeah, conferences. Conferences offer a great opportunity for sharing your story. You can share your story as part off introducing your business. Once again, you can also prepare a condom inst form off your story to use, as in so called elevators pizza when introducing yourself to new people. You meet, for example, at the conference interviews Anytime you've your interviews by any media, whether offline, such as newspaper or online, you should have a good story prepared. This is a Nexen chance to tell people what you're all about. Consider also the online opportunities. Take advantage off as many online opportunities as possible to tell your story. A few good opportunities include, For example, your websites about page or a social media profile leaned in Facebook, etcetera. Andi. You can also introduce yourself to new online forums that you join. Yeah, but you have to really prepare it. Lots because, yeah, it's storytelling. It's not only writing about you, no, if you don't have an only opportunity to tell your stories. Indeed, a look for ways you can take a next tract or a snippet from your story and use it now. For example, a Social media profile may not give you enough space for the whole story. In this case, use a part off your story that shows who you are and what you are about. 27. Changing Your Story to Suit the Listener: now, don't forget that you have to ST the listener, and for that you may have to change your story. You're one to consider your audience, not only when creating and choosing stories, but also, as you tell them, Yeah, you may find it appropriate to change the story slightly slightly. Yep, to better strip the agents. Yeah, you might change, for example, the timing. Making it longer or shorter or emphasizing some parts. If you if you think there are more important, you might change. Also the protagonist. Yeah, the protagonist that personal the principle character No slightly slightly dislike so that he or she is more relevant to your audience for the same story. You might highlight that the protagonist is an entrepreneur or business person when telling it to investors. Burt's Burt when telling it to customers, You may underline the protagonists role in their family as a father or mother. Yeah, there is a big difference. No, who are you speaking toe entrepreneur or a customer? You you really have to then emphasize it in a different way. You could change something like the setting also, or emphasised different aspects off the background off your story. to shoot the elegance once again without lying for for for for sure. Yeah. And for example, you can change the background somewhat so that it more closely fits the background off your listeners. As mentioned before, consider any common ground you have with the listener. And bring this up to the front. Off your story. Yeah. Again, this makes this story you are telling more relevance. For example, as a French teacher, Yeah, I can tell if it's role that I had some difficulties learning English at the beginning of my life. I won't say that because it was quite easy because I was living in Germany. Bits? Yeah, you have to try to do, too, to consider a common ground snow. Yeah, that's really important. Other details off the story may include some data. Yeah, some people love the data, the statistics or the technical jargon. Your exact serves off money. Why exact? Because if its exact in a real real example, the people can comics more was something like that. That exact sum of money may be more effective when telling story to investors off course. Now, when telling a story for disaster assistance in that case, number such as the number off people injured or the extent off damage will make its more effective. If telling your story toe and audience that it was a high level off technical knowledge, you should also use some really specific language technical language for except, aside from the details off the story, you may also adjust its town depending on the audience and format in which it is published . No written story may have more formal tone that's quite logical. Also know where us if it is told, you have to use a more casual language, but also you always consider your audience. First went deciding which tongue to use if you feel better. If you feel better having a casual language on and maybe you will want to do to do everything you do on the storytelling with casual language and it will not work, it will not work. If if you are in front off people who doesn't deserve deserve it's not maybe the goods term , but who does not fit with that casual language? Yeah, religion stories don't always go for for more formal tone now. I don't say that neither. Now that some people will fit with casual language. Some other people will will need some more formal town, most of whom make sure that you are comfortable with telling one story before you start changing it too much for different audiences. Yeah, the process off writing and telling different personal stories will get easier as you continue to practice a to every opportunity you find and please, please never lie as it will always play against you wanting. 28. Action Steps: now the action steps really important. You know it already. First you have to practice telling one off your stories to a close friend. Colleague Ornamental. Now ask for feedback about what Waas engaging and what was not interesting at hole in your story. Yeah, so the first step Practice Second step review Review your story versions. Go back to each type of story after practicing and edit it based on the feet back or reaction you received from your friends from your your your your from your daughter from you parents or your neighbors. Then certain point. Ask yourself Well, no, no, no, that you have practiced your story. What are your best opportunities for telling your story? And, oh, who are the key audiences you'll need to consider to consider for each? No. How will different type of audience affect your story or the dates you include? How many minutes is ideal for your story and then used provided worksheets? Yeah, I provide here in the course to take notes. Last step here, you ricin story. Check your website and Social Media Channel like Lyndon etcetera and review your about us or about me section off your social media off your website, etcetera and adding pieces from your personal stories in each place where people I might go to learn about you and yeah, that's the bonus point. And maybe you can also think about S E. Oh, yeah. Search ending optimization. When on your website you write your words. You you're about nature. Don't forget, it can also have 29. Conclusion and Next Steps: Let's check out now. The conclusion. Now that you have created your personal story, you have structured it and you have practiced eso stories. It's time to wrap up. Yeah, however, you should never stop creating creating new stories and improving old work. Old stories. Yeah, practice your story wherever it's possible and pay close attention to the reaction off the listeners. That's the most important. Improved in your story when needed. He raised some parts that are You feel that the people feel are unnecessary and sometimes add or change a bit to make it more effective. Yeah, that's the That's all the keepers In this course you have learned the importance off stories and why you need to identify and work on your old story in order to engage your audience and build personal connection. You have learned the different types off personal stories that are commonly used and how to choose the right one for you. You have also learned how to write your personal stories, those that it is interesting, authentic and effective at communicating who you are. For the others, you have also learned how to practice your story, adjust it for different audiences and find opportunities to practice and tell your story to the world 30. Conclusion and Next Steps (2): Creating a personal story is about more than just promoting yourself or your business. It helps you toe identify your true values. In addition to helping you to communicate those values to others. There's self reflection you did during the course, hopefully opened your eyes to who you are and what you are about. Yeah, this also helps you to connect yourself faithfully to others. Here, the keyword is faithfully, which in turn helps you form the close connection with prospects and customers. That close connection is what helps you convert prospects to customers and build a loyal customer base far better than any other form off marketing can achieve. Now what you have to do is the action steps. Let's check that out. Interaction steps. First, you have to review all you notes. It takes Sometimes it's a bit hard, some sometimes, but you have to really do that. Review all your notes, the work seats and the check lists from the course. You review all of that. The second thing you have to do is create a plan for refining your story. Yeah, it never ends creating different versions off your story, continuing to practice your story in front off some people. Yeah. You know, already with spoke about out and identifying new ways and opportunities to tell your story wants in you. How you you don't have to do forget is to implement any changes toe where you currently use your personal stories in the social media. In the website, etcetera in your in your about page, etcetera. That's all the work you have to do at the end to be sure everything is going to run. All right. It has been a pleasure to have been with you on this storytelling tour. I wish you all the best in your new production.