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Storytelling Through Lettering: Exploring Different Styles

Martina Flor, Letterer & Designer

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12 Videos (1h 5m)
    • Introduction

    • Storytelling through lettering

    • Creating your lettering library

    • Finding a form for a letter

    • Serif lettering

    • Sans serif lettering

    • 3D lettering

    • Script lettering

    • Brush & fraktur lettering

    • Funky lettering

    • Decorative lettering

    • Final words and class project


About This Class

Have you tried different lettering techniques and you want to go a step forward and nail specific styles? This class is for you. In this class, we will speak about storytelling with lettering and how to find the right style and tone for a project. We will create our very personal library of lettering inspiration and work towards finding the right shape for a letter. We will cover the most popular lettering styles, not by showing templates that you can copy, but by understanding the logic behind them and discovering specific methods to work with each one of them.


You’ll be creating a lettering piece for the cover for your own practice sketchbook.

This class is tailored to beginners or advanced students of lettering that want to expand their stylistic palette when drawing letters. This class is also designed for students with a strong interest in typography that want to develop their critical eye.

77 of 78 students recommendSee All

Very informative, well organized, great class.
This is an awesome class, and very easy to follow and learn from. You will love it if you are into lettering.
Natalya Baine

Graphic Designer & Photographer

well, if someone is interesting about lettering, and (beginner) has already seen jessica hisches viceo class, then this is a very useful class to continue. Here are more tipps for someone who already knows basics and want to do more then only a beautiful word on a coffee cup. Enjoy!





Martina Flor

Letterer & Designer

Martina combines her talents as designer and illustrator in the drawing of letters. Based in Berlin, she runs a leading studio specializing in lettering and custom typography for clients around the globe, such as: The Washington Post, Vanity Fair, Harper Collins, Penguin Random House, Monotype, Etsy, Adobe, Fontshop, and Cosmopolitan, among others.

With a master in Type Design from the Royal Academy of Art in The Hague (KABK) under her belt, she dedicates a large part of her time to te...

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