Storytelling: How To Craft Irresistible Stories That Sell | Jesse Forrest | Skillshare

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Storytelling: How To Craft Irresistible Stories That Sell

teacher avatar Jesse Forrest, Copywriting Veteran

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

13 Lessons (37m)
    • 1. Introduction

      2:30
    • 2. Class Project

      0:34
    • 3. What Is Storytelling?

      0:45
    • 4. Why Storytelling?

      1:23
    • 5. 3 Types Of Stories

      1:16
    • 6. The Founder Story

      6:56
    • 7. Customer Stories

      7:28
    • 8. Product and Service Stories

      0:26
    • 9. Story Prompt 1

      4:59
    • 10. Story Prompt 2

      5:31
    • 11. Story Prompt 3

      2:17
    • 12. Writing Tips

      1:32
    • 13. Conclusion

      0:53
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About This Class

Learn the art of crafting authentic stories that sell.

Storytelling is a powerful tool anyone can use to get attention, interest and create desire for your products and services in a digitally distracted world. 

In this class you’ll learn:

  • The 3 types of stories that every business owner and freelancer should tell. The founder story, customer stories, and stories about your products and services.

  • Analyze storytelling examples from brands like Airbnb, Dollar Shave Club, as well as freelancers and small businesses

  • You’ll learn the important ingredients you need to include in each story

  • A step-by-step formula for creating your first or next compelling story in 30 minutes or less 

It doesn’t matter if you’ve never written a story before. This course will help you write authentic and engaging stories that sell without using sales tactics. You can post these stories on your website, social media, and email newsletter. 

Thanks for enrolling in this course, and I look forward to reading your story!

Meet Your Teacher

Teacher Profile Image

Jesse Forrest

Copywriting Veteran

Teacher

Jesse Forrest is the founder and chief copywriter at http://www.StartCopywriting.com
He is regarded as one of Australia’s leading copywriters with 14 years of experience in writing for hundreds of satisfied clients from over 153 different industries.

Jesse is also a copywriting trainer and has shared his knowledge with thousands of business owners at conferences around the world and to companies such as Chanel, Sony, Disney and JP Morgan.

You can connect with me through my website or social media channels below.

Websites:
http://startcopywriting.com/
http://copywritingcrew.com/

YouTube Channel:
https://www.youtube.com/channel/UC0v81SvgEYxDV1gw8xdzcCA

Facebook: 
https://www.facebook.com/startcopywriting/
See full profile

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Transcripts

1. Introduction: Nobody likes being sold to, and we hate selling to other people. So how can we get people interested in our products and services without using sleazy or manipulative sales tactics? The answer is storytelling. Storytelling is a unique human experience that unites people and create stronger connections. Since the beginning of time, caveman had been using storytelling to communicate, share, and connect. Storytelling is a powerful tool that anyone can use to get attention, interest, and create desire for your products and services in a digitally distracted world. Hi, I'm Jesse Forrest. And then the last 16 years, working as a professional copywriter. I've created stories for hundreds of businesses and brands in over a 153 different industries and consultant to companies like Chanel and Sony. And now I'm excited to be teaching my brand new online course, how to create irresistible stories that cell without using sleazy sales tactics. In this online course, you will learn the three types of stories that every business owner and freelancers should tell. These are the founder story, customer stories, and stories about your products or services. We're going to analyze and break down storytelling examples from brands like Airbnb, Dollar Shave Club, as well as examples from freelancers and small business owners. You'll learn important ingredients to include in each story you tell, plus a step-by-step formula for creating your first or next irresistible story in 30 minutes or less. This course is for anyone that wants to learn the art of storytelling in business, it doesn't matter if you're a freelancer working from your spare bedroom or a big company executive. It doesn't matter if you've never written a story before in your life. This course will give you the tools and techniques that you need to create irresistible, authentic, and engaging stories itself without using sales tactics. And you can use the stories you create on your social media, on your website, and even in your e-mail newsletter. Thanks for enrolling in this course and I look forward to reading your story. 2. Class Project : In this course project, I'd like you to choose from the three different types of stories that we're going to be talking about today. Then at the end of this course, I'd like you to spend 30 minutes writing your story. I'm gonna give you lots of examples and ideas and even story prompts to help you along the way. And when you're ready to, and this is totally optional. But I would love if you will, upload your story inside of the course dashboard so that myself and other students can read your story and potentially provide you with some helpful feedback. 3. What Is Storytelling?: So what is storytelling? I feel like this is a great lesson to begin with. I want to share with you a quote from the late Steve Jobs, who was truly a visionary and a brilliant storyteller as well. And Steve says that the most powerful person in the world is the storyteller. The story teller sets the vision, values, and agenda of an entire generation that is to come. Now, want to share another quote with you from a famous author and also a fantastic storyteller. This is from Seth Godin and also guru in marketing and sales. Marketing is no longer about the stuff that you make, but about the stories you tell. Let's move on and now discover why storytelling. 4. Why Storytelling?: So why storytelling? Why storytelling not only as a communication tool, but also as a tool for increasing our sales and business. People hate being sold to, but they love to buy. What does that mean? That means the way that people have been selling to us, right since forever is really turning people off. We're sick and tired of the direct sales pitch. We say it everywhere. We said online, we say it offline. And what that means is things need to change, right? We need to change the way that we sell our products and services. If we're going to cut through the noise and captured the attention of our target audience. And how do we do that? How do we sell without resorting to sleazy or manipulative sales tactics? Well, the answer of course, is storytelling. Storytelling allows us to convey our message to our target audience in a way that's truly interesting and engaging without using direct sales tactics. I'm going to read some stats to now from some reputable sources around the web stories at 22 times more memorable than facts and figures alone, and neural activity increases five times when listening to a story, storytelling lights up their sensory cortex in the brain, allowing the listener to feel, hear, taste, and even smell the story. 5. 3 Types Of Stories: So in this class we're going to be talking about three types of stories. We have the founder story, which is all about why you decided to start your business and how you help other people. Then we have customer stories, and that's where we allow our customers and clients to sell on our behalf. And then lastly, we have stories about our products and services. And this is where we create stories around our products and services that are truly engaged in to our target audience and potential customers. Now, unlike other classes, which is kind of gloss over those storytelling types, I'm actually going to go in depth and provide you with only step-by-step formulas, but also ingredients that you want to include in each of the three different types of stories, as well as lots of examples to show, share with you exactly how other companies as how they're using these types of stories in their business to inspire you on how you can do the same. Now the great news is these three different types of stories are very versatile. You can post them on your website, on social media. You can send them to your email database. You can even use them offline. So these types of stories you can use everywhere. 6. The Founder Story: The founder story is all about who you are and why you decided to start your business. And of course he will help. A great founder story shares your business mission with the world. You're found a story doesn't need to be some big, impressive story about how you made a billion dollars with your startup or how you change the world. Any persons found a story can be interesting and engaging. If you simply follow a proven formula and include the right ingredients. So there are four ingredients that you want to include in your founder story. This is also part of the structure of the founder story. And the way that you're going to gather these ingredients is by answering these four questions. The first one is, what was the problem you noticed in your industry? What was the spark that gave you the inspiration to start your business? What are you doing now to fix the problem and what's your mission for the future? So before you answer those questions and write your founder story, I want to inspire you by giving you an example of someone that used the founder story with great success. And that's Dollar Shave Club. This is your classic underdog rags to riches story featuring a really likable character. This is the Dollar Shave Club story. And this story, along with all of the other story examples that I'm going to be sharing in this class are all available inside of the workbook, which you can download by clicking on the Class Dashboard. Feel free to pause this video if you want to read the story in your own time, what I'm gonna do here is just read through it and point out where the different elements are having just been laid off. Michael Durbin packed his bags and moved from New York to Los Angeles with no job and no plan. And that's important that part of the story, because people love an underdog story and also at that sentence in itself, mentions the conflict. And we can't help but wonder, how is Michael gonna get out of this situation? Willie succeed with no job and no plan and how will he succeed? So it's a, it's a great first opening sentence. Then we have the Spock. He was conducted by an old family friend, Mark Levine, who asked, Hey Michael, I have a warehouse filled with 250 thousand raises from South Korea. Any ideas on how to sell them? Okay, so that's a Spock, right? That's the spark of an idea that was brought to him by his friend Mark. Then we move on to a light bulb went off in Michael's head. And this is where he noticed a problem. This is the element of the founder story examples where you notice a problem or the founder notice or problem. And that's, he had always been frustrated by the cost of razor blades. Furthermore, the buying process was annoying, inconvenient, and time-consuming because of this frustration he thought. Now before I move on to the next part, which is how they plan to fix a problem. I want to analyze this. So what they're talking about here is a problem that a lot of men can relate to, right? We know that razor blades are expensive. The process is annoying. You've gotta go to the supermarket and get them. It's, it's not a great experience, right? And here we have how he plans to fix a problem. Another important element in the founder story structure. What if I create a subscription services sent blades to customers automatically every month at a reasonable price. Thus, Dollar Shave Club was born. Okay, so that's the fixed, the problem part of the story. How are they going to compete with the likes of Gillette and xik? Michael knew they had to tap into the emotions of potential club members. Michael decided to create a funny launch video. Of course, a video went viral and the value proposition was so strong that they sold out or the first batch arises within one day, I'll Mishnah Dollar Shave Club is to help guys take care of their minds and bodies so they can be their best selves. And I love that statement and that's a mission now, that's where they're going moving forward. And it's just a great example of a founder story. I hope you enjoyed that story from Dollar Shave Club. Here's another founder story by a freelance graphic designer called designs by Debbie. And she was living in New York City. She was really sick and tired of her corporate job and she decided to leave that to go and help struggling mom and pop businesses. I worked at a big graphic design firm in New York City for seven years. We charged tens of thousands of dollars to create logo designs for companies like Disney and Chanel. Now he comes the problem part, right? The problem in the story that she wanted to help solve. We would often receive phone calls from small mom and pop businesses who needed design out but couldn't afford, rages prices. And then we have the Spock feeling burnt out and disillusioned from working in culprit, I quit my job at the firm in 2006 and started my own freelance design business designs by Debbie, right. So that is the spark, right. Why she decided to quit for personal reasons, being burnt out and disillusioned, which is a word I struggled to pronounce. And that's great because it shows vulnerability, right? It shows her vulnerability and really great moral reasons for leaving this because she wanted to help other people. My office is my spare bedroom, My Account Managers, my cat muffins, again, a nice personal antidote there that helps and lies Debbie, right? Yet to say behind the logo and the brand and who that person really is when you share those kind of personal things about yourself. Nowadays, I love working with small business owners, helping turn their ideas into reality. I love seeing the smiles on their faces when they proudly show off the new designs to friends, family, and customers. And that's where she's revealing how she's fixing the problem, right? What she's doing to fix the problem that she noticed earlier in the story, which was that small business owners couldn't afford high-priced design. And then finally, we end with the mission. And my mission is to continue supporting local business owners by providing amazing design services at affordable prices. Okay, I hope you enjoyed that. Found a story by designs by Debbie. Now I want to remind you that you don't need to be a skilled writer or have a really big successful business in order to write your own great founder story, you simply need to answer those questions that I shared with you at the beginning of this video, There's four questions that will help you uncovered the special ingredients that you want to include in your very own founder story. Now moving on in the next video, we're going to be talking about customer stories and how you can gather amazing customer stories from your own customers. 7. Customer Stories : So what our customer stories, or customer stories, are powerful and relatable pieces of content that help potential costumers imagine what it'd be like to experience your products and services. And just like founder stories, they're very versatile. They can be posted on your website, social media, or even sent out to your email database. And that's why I love customer stories. Now, are they effective? Absolutely. And I want to read to you a couple of stats that I found. According to big Commerce, 88% of customers trust online reviews, as much as recommendations from friends or family. According to Nielsen, 70 percent of people trust reviews and recommendations from strangers. So unfortunately, most customer stories sound unbelievable, fake, or really vague. And maybe you can relate to this too. I'm sure you've been on different websites, read customer reviews or testimonials, and they just sounded either made up are unbelievable. And that's really unfortunate because what that does is it decreases the credibility that that website may have had. Now we don't really believe them because if they're willing to fake a customer review, what else are they faking, right? So what I'm gonna do in this video is share with you examples of bad customer stories. And then two examples of compelling customer stories to give you some inspiration. And then I'm going to show you how you can capture your own customer stories from satisfied clients or customers. So first of all, the unbelievable customer story, and this one reads, before joining the success team, I was a plumber working long hours. Now that I am part of the team, I made 20000 dollars in my first month. I loved this program. 20000 dollars in a month. That obviously sounds fake or made up. Now let's move on to the next one. This is what I would call a vague customer story. And these might not be made up, but they really don't just give us any information. They're not compelling or captivating, and therefore they're not really effective. So this one rains, this course is great. I learned a lot highly recommended, and that's from John Smith. And the second one, raids. You guys were great. I'll be coming back for sure, Sam in Arizona. So as you can see, those stories don't really tell us anything. So while there's no bad intent, they might be real, they're just not compelling. So moving on, I want to give you an example of a captivating or a compelling customer story. So this story is from Polar heart and her experiences working with a content writing agency. This content could be used in the email that you send to your database. It could be shared as a social media post. You could even just have it on your website is a blog post. It's so versatile customer stories. But I want you to look at the beginning. It's asking questions that the, that are going to get people's attention can ask you a personal question, right. If that was a first-line of an e-mail, that would get the reader's attention. Have you ever felt embarrassed by your website? Now a lot of the people similar to polis or other potential customers out there who are going to agree with that. They do feel embarrassed by their websites. You're not alone. Polar felt the same way. So now we transition into the story, right? The part of the story and the story itself. Polar is the owner of an accounting practice in Victoria, Australia. When we first met, she couldn't she wouldn't even tell me her website address. Now we get into the problem. It just looks so old and outdated and the messaging is boring and sounds like everyone else in our industry. She confessed again, that's something that a lot of people like Paula would relate to. Then we get back to commenting. Paul had been too busy running her business and couldn't find the time to update her website with new content. I don't feel like I'm a great writer either. I'd rather focus on growing the business and serving clients in struggling with a blank screen, polar hide us to update her website with new content. After a few weeks, I asked her what she thought about working with us. I was amazed at how you just got the message that I was trying to get across the review process and she goes on to say, how great it was. You can pause this video if you want to read it yourself. Then we get back to the radar. Do you want help updating your website copy like polar, if you answered yes, don't worry, we can help. And then what you would do is include what are the next steps in order to work with us? You might say, Call us, respond to this email, our fill in this form and we'll be in touch and anything like that, tell the rate of what you want them to do next or the end of that story in order to get them to contact you. So I hope you enjoyed that story about Paula. Now I want to share another story with you, and this is a story about Judith, who was an Airbnb host. And this story I found on the Airbnb website, they have all collection of stories. And it's a truly inspirational story of how she bounce back from a terrible experience to now loving life again, hope you enjoyed the story. So the story was one of many stories featured on the Airbnb website. And the heading says new chapter, breaking bread together again. And it's a story about Judith, her whole life. Judas love to cook for others from family or friends. That'll change when her husband passed away, leaving her so distraught that she couldn't bear the thought of going into the kitchen. So in that first paragraph, we have the problem, right? And that's that Judas husband passed away and she could no longer do what she loved to do, which was to cook, then we have the solution. But when she took the plunge, joined Airbnb and invited guests into her home. She rediscovered her love of sharing food with other people. These days. She especially enjoys making breakfast for families. Okay, so we have the solution. The solution was that she joined Airbnb. So notice how Airbnb have positioned themselves as the change, right? The solution or we may even called the spark that allowed her to then go back to her love of cooking, right? To cook again. And then we have the quote from, from Judith. I'm really crazy about the riches that has come into my life and the opportunity to be at service, which again would be working through Airbnb as a host. It's a joy to be able to introduce new York living. So I hope you've enjoyed that story from Judith. I want to move on now and share with you how you can ask and receive compelling customer stories from your own customers and clients. Now, how do you do that? Well, the simplest way is to ask them, and the best time to ask them is when they've just finished working with you or perhaps receiving your product in the mail. So ask them right away. And you can do that via e-mail. If you do that over the phone, you could do it via Messenger. But you want to ask them, once they've had a chance to experience what it is that you're offering. So how do you ask? Well, I've provided inside the dashboard and in the workbook a email template that you can send out to your customers in order to ask the best possible questions that will elicit a compelling customer story from them. So make sure you head over to the dashboard, download the workbook, and send out that email to your customers. 8. Product and Service Stories: Stories about products and services. So how can you craft stores that sell your products and services without using those obvious sales tactics? Well, what I've done is provided you with three story prompts, ideas, and examples that you can use to create stories around your products and services that are going to help them sell without resorting to those sales tactics. 9. Story Prompt 1: Story prompt number one, imagine working with you. We want to let people imagine what it would be like to work with you. And that could be working with you as a service provider or consuming and experiencing your product if it's a physical product. So when you're doing this, when you're writing this story, you want to make sure that you include as many of the five sensory details as possible. So I'm talking about taste, touch, smell here and site for. Here's a story about a professional therapist. And as you look at this story at one, you'd imagine how you too, could use the same techniques to allow potential clients to imagine what it be like to work with you as well. Once a week will made it my residents, my friendly receptionist, Anna, will offer you a cup of tea or coffee before guiding you into my private office and closing the door. So notice that the visual descriptions write a cup of tea or coffee. When we hear words like that, we can't help it. Imagine the receptionist Anna, holding that out to us, right. Or at least that's what I imagined, closing the door, right? These are not mistakes. These are visual descriptions that allow us to imagine going through this process, right? Of working with the therapist. I want you to see how you can do the same thing, right? Touch and visual. This is more like even maybe a feeling as you relax on the sofa, right? We can imagine again sinking into a therapist so far, ready to share and confess about our innermost thoughts. So as you relax on this so far, I will ask you how you're feeling and you're welcome to share any of your thoughts and feelings with me in this safe, judgment, free space, anything you share is confidential and room remained between us. We can discuss what's going on for you and I'll share my professional insights gleaned from my 25 years of experience. If you like many of my clients, you may leave the session feeling lighter, happier, better about whatever you're dealing with right now. So again, more feelings they're describing of how it would feel to work with this therapist. So just a great story description there from the therapist, which again, could be used on social media, could be used as an email to her database, or could be posted on her website as well. I hope you enjoyed that story from the therapist. Now I want to share another example, and this is for a physical subscription box. So this is from bark box. And bark box is a subscription service that sends boxes filled with traits and toys to over 1 million dogs, their owners every single month. It incredible success story, but they started with nothing. And it's a great example of how to sell a physical product using descriptive language and also using those sensors. So say how many sensors you can spot in the story example here, imagine getting a box full of dog treats and toys for your furry friend every single month? Well, that's exactly what bark box offers for you and your dog. So again, we've got the description here, right? The visual description. So it's asking you to imagine and we can't help it do that. When someone says, Imagine, don't imagine a pink elephant. What do we do? We imagine a pink elephants. So a visual description of receiving a box full of dog treats and toys each month. Bark box sends you a box that contains a variety of toys and traits. So more of the same they're based on that month's theme. What's more is that every box is a surprise, making an extra exciting for you and your pop. And so there I haven't highlighted it. But we're talking about feelings out way of how you feel when you experience receiving hey bark box. And they could have even tied that into maybe another relatable memory of it will feel like Christmas morning waking up and receiving a new box. You don't know what's inside at that kind of excitement. Moving on back box toys often include stuffing, squeaking, or crinkle material. And again, we've got sight and touch, don't we? Because we're talking about stuffing, squeaking, which is actually hearing, right? As well aside and touch and crinkle material, we can imagine the crinkling of the material. They're designed by a bag, Boxes in-house designers and all credit and all sorts of cute shapes and designs similar to their toys, black-box credit It's traits and choose, and that's in taste. So we can imagine a dog chewing and tasting, not that we want to taste a dog toys or traits. But we can imagine that the United States with high-quality ingredients, if your dog has allergies, you can customize a box to exclude traits with those ingredients. So there we've got a description of what it's like to work with bark box. And if you sell a physical product, you can create something very similar, making sure to include all of those different descriptions and sensory details as well. 10. Story Prompt 2: Story prompt number 2, why choose u? And this is a question that all of your potential clients and customers are already wondering. But so few business owners spend the time to actually answer this question. So what we wanna do is explain and provide real reasons why our products or services better or unique or even different to our competitors. Now when you do this, you want to make sure that you don't name and shame any of your competitors directly because that's not going to be good for business. So here's a story about a physical product. This is something that I actually wrote many years ago for a client of mine, freedom.com. And it's a story about how this small little independent business was going up against big pharma companies by offering an all natural eczema crane product. It's truly a great story and a great example of how you can differentiate yourself from the competition and stand out with your own story. Let's start with a captivating opening. After 18 months of watching my baby suffer and trying every eczema treatment available. This product completely healed him in three days. To me, calling it a miracle is an exaggeration. So that's a captivating opening. That of course, the radar who is likely going to be the target audience for an eczema cream. They're going to find this truly captivating. And because it talks about conflict and also a bold claim that her X-Men was healed in three days. That is captivating opening and then we get into the problem. And these are problems that other mothers who have babies that a suffering, unfortunately with eczema, they can all relate to, right? And the frustration of not finding the solution. So I'm not going to read that. You can pause the video to read it, but that talks a lot about the problems. Then it gets onto sharing what the mother tried in order to find a solution. And again, it's going to mention things that the target audience can relate to. They've also tried alternative solutions that didn't work. But most importantly, it mentions the reasons why the competitor solutions don't work. In fact, they can be downright dangerous. Then we've got a headline here or a mini hadn't heading that it's throughout the story or the copy. And then we go into the Spark, right? How, how she happened upon, stumbled upon the solution. And I went to see the pharmacist and he gave me a jar of cream to try. He said it was a cream that he had creative resume next might not work so well, he started mixing it for a few of his customers. And then we talk about the result, which you can read here. Honey, you have to come and save this. So again, a great heading that's going to capture our interest in attention. And then we talk about the end result, which is a dramatic healing of the baby, which they couldn't believe it was so amazing. And then I don't have the rest of the story here, but it goes on to explain. Now I'm offering it, making it available online to other parents and have babies suffering from eczema. So that story is something that I worked on with my client many years ago. But it's been hugely effective and something you can certainly learn from in creating your own stories. So the second example I want to share is from a book writing seminar. Now, this example is going to be useful to anyone that's either offered a seminar, promoted a seminar, whether it's online or offline, or even attended a seminar or an event and check out this story. And then also say how you might use something like this example in your own business. So the author tells a story, talks about her first experience attending a book writing workshop and how she was really disappointed. And the reason she was disappointed was because the old presenter hadn't published a book in 20 years. And so he's advice at the workshop she attended was old and outdated. He didn't know anything about book riding or publishing in today's age, in the modern era. So that's why she believes the competitions, book writing workshops or bad for that raise him. But she didn't give up. She spent the next five years learning everything I could about book writing and publishing. I spent thousands of dollars and various metals and glasses. And we've got the result here, which is fast-forward to today. And I'm proud to say I'm a best-selling author with nine books published on Amazon, right? That also legitimize this person and their workshops. You saying, Hey, I've got the results to back it up, right? I've done this myself. Then we have another mentioned Dan here about why her workshop is different than the competition, so she's ready to share what I've discussed with other aspiring authors. I'm excited to announce my brand new book writing workshop. Workshop I wish I had experienced when I started my journey. She's saying you won't have to worry about some boring present a drone on for hours with the same old theories, generalizations and outdated advice. And then she explains a couple of reasons why her workshop is better. One of the big reasons it's practical, It's hands-on and she won't be teaching you theories. You're actually going to be sitting there writing your book, which is true, sounds really practical and also a really great story. Again, if you're selling any kind of training, seminar, workshop, and online course using this kind of structure to tell your story and sell your products and services or your training can be really helpful. 11. Story Prompt 3: Story prompt, idea number three. What are the special ingredients or the process that you follow to deliver your product or service. Now I'm going to share with you a fantastic example how a group of scientists discovered a secret ingredient that they included in their skin care products. So check out this story and again, ask yourself, what is the special ingredients in my physical product? Or the unique and special process I follow when delivering my service that makes it unique. So the astounding sight of the wrinkled faces of aged sock a brew is contrasting. Their soft youthful hands remains seed in the memories of the SK II scientists back in the confines of the laboratory, they're summarized, surmise the secret must lie in the yeast that the bruise hands we're in constant contact with during the socket I mentioned process. And that is how an exhaustive research over 350 yeast strains began, right? So it's not only mentioning the special ingredient which we have here. And also mentioned here that they realized it's in one of those strains. But the next part talks about how they infused that special ingredient, the process they went through to infuse it inside this product which is now available to the world. So poring over even the smallest singular detail, the scientists spend over five years isolating the single yeast strain that held the secret to crystal clear skin. It was a birth of a miracle, a beauty revolution that would soon come to be known as Tara. There you have it, right? The discovery of a visual discovery, right. You can almost see those aged SA k brewers inside a brewery. I can imagine that in my mind so vivid with those details. And then of course, the process I went through to isolate it and then extracted and use it, shows a devotion to creating an amazing product. Which again, all of this is a great story and a great example that we can all follow. I hope you enjoyed that skin care story, a truly remarkable story. And the next video, I'm going to be giving you some writing tips that you can use when writing any of the stories that I've mentioned in this class so far. 12. Writing Tips: I want to share with you some writing tips to help you craft your first or next story. And he can use his writings hips, no matter which of the three stereotypes you've chosen. What I really recommend is if you haven't already to go to the course dashboard and download the worksheet. Inside that worksheet, you're going to find all of the examples of the types of stories that I shared today in this course, then what I want you to do is print it out. If you can grab yourself a notepad and a pen and go somewhere where you won't be interrupted or distracted for a while, you're going to need at least 30 minutes of interactive time to write your own story. I'd recommend not having a phone on. Maybe turn your phone off, don't have your computer there. We don't want any digital distractions. And I want you to spend at least 30 minutes writing your own story. So grab a pen and a pad, right, for 30 minutes and resist the urge to edit to what you're writing. You can always edit later once you've written out by hand this story or maybe even a couple of stories, you can always edit them later because what you'll be doing later is going to your computer and typing those up and that's when you get the chance to edit. So really allow yourself that free form writing flow to capture your own story. And I think you'll be amazed at what you can create in such a short span of time when we remove all of those distractions and interruptions. So go ahead and write your own story. 13. Conclusion : So thank you so much for enrolling in this online course. I'm really grateful that you would spend the time with me to learn all about storytelling and how to craft stories itself for your own unique business. So in this course, we've covered lots of things from the three different types of stories that you can tell about your business. We've covered the special ingredients and of course lots of different examples. I will also share with you some writing tips on how you can write without distractions and interruptions. And like I've already mentioned before, and love if you would go ahead and write your story and then share it with us by uploading it inside of the course dashboard so that myself and other students can draw inspiration from your story and even potentially provide you with some feedback. Thanks again for watching this online course and I'll see you in the future.