Story Marketing #4 - Have Fun Attracting More Readers with Your Story Setting and Theme | Leah M Berry | Skillshare

Story Marketing #4 - Have Fun Attracting More Readers with Your Story Setting and Theme

Leah M Berry, Helping Writers Get Their Books into the World

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9 Lessons (13m)
    • 1. Story Marketing Setting and Theme Intro

      1:17
    • 2. Story Marketing Idea 18 - Publish Photos and Details about Where the Story Is Set

      1:38
    • 3. Story Marketing Idea 19 - Visit the Setting and Share Your Adventures

      0:31
    • 4. Story Marketing Idea 20 - Provide Weather Forecasts

      0:38
    • 5. Story Marketing Idea 21 - Identify Important Locations on a Map

      0:57
    • 6. Story Marketing Idea 22 - Present Historical Information if the Book Is Set in the Past

      2:16
    • 7. Story Marketing Idea 23 - Post Articles Related to the Topics or Themes of Your Story

      1:37
    • 8. Story Marketing Idea 24 - Discuss Difficult Topics or Themes and Ask Readers for Feedback

      0:53
    • 9. Summary and Learning Into Action Setting and Theme

      2:46

About This Class

Do you want to attract more readers but hate promoting your books?

Book marketing doesn’t have to be something you dread. In fact, you can have fun marketing your fiction books. How? With Story Marketing you focus on sharing your story, instead of selling your books.

In the fourth class in the Story Marketing series, you‘ll learn seven exciting ways to attract readers through the use of your story's setting and themes

Story Marketing motivates your audience to want to buy and read your books. In addition, by creating fun and interesting Story Marketing content, your readers become your volunteer marketing team spreading the word about your books.

This class builds upon the first class in the Story Marketing series. In Story Marketing: How to Have Fun Marketing Your Fiction Bookwriters learned the basic principles and steps to succeed at Story Marketing. This fourth class provides more Story Marketing ideas related to the setting and themes within your story.

In the rest of the Story Marketing series, each class will share different Story Marketing techniques to help you put it into action and catapult the number of readers hungry for your books.

Below is the list of classes in the Story Marketing series.

Class #1: Story Marketing: How to Have Fun Marketing Your Fiction Book  

Class #2: Story Marketing - Have Fun Attracting More Readers with Story Characters - Part 1

Class #3: Story Marketing - Have Fun Attracting More Readers with Story Characters - Part 2

Class #4: Story Marketing - Have Fun Attracting More Readers with Your Story Setting and Theme ** Enroll now **

I look forward to seeing your progress and providing feedback to you.

Transcripts

1. Story Marketing Setting and Theme Intro: are you interested in discovering fun and effective ways to attract my readers to your books? If so, enroll in the fourth class of the story marketing Siri's, where I'll show you even more techniques to attract readers With the help of your story setting and themes in this class, you'll earn seven exciting ways to attract my readers by helping your audience explore your story setting and learn more about the theme and other background aspects of your story. By capturing their curiosity, readers will want to buy and read your books. Book marketing doesn't have to be something you dread. In fact, you can have fun marketing your fiction books how with story marketing you focus on sharing her story Instead of selling your books, this class builds upon story marketing how to have fun marketing your fiction book. In that class, writers learn the basic principles and steps to succeed it. Story marketing In the rest of the story, marketing Siri's. Each class shares different techniques to help you put story marketing into action and catapult the number of readers hungry for your books. If you'd like to sell more books and have fun doing so, and I encourage you to enroll in story marketing today, I look forward to seeing you there 2. Story Marketing Idea 18 - Publish Photos and Details about Where the Story Is Set: technique Number 18 published photos and details about where the story is set. One of the best things about using setting in your story marketing is it's easy to take advantage of the visual aspects of the setting. Post photos and videos of the area where the story is set. If you live in the area, have visited there recently or plan to do so, Bring your camera and take lots of photos and videos of the area, particularly any locations related to your story if you take photos right about why you chose those photos. If you record video talk about the place and why it's relevant to this story. Readers Air interested to know why you chose a particular location to be part of the story . I remember once speaking to a class, etc. Home high school, where my Siri's the L. A mentors is placed. One of the students asked why I would choose Bellingham, Washington, of all places, as the setting for my book. Having grown up in Bellingham, many of the students didn't have much of an appreciation for the area, But the elementary Siri's is about people who control the powers of nature. Bellingham is surrounded by stunning temperate rainforest and sits along the Pacific Ocean with views of beautiful coastal iTunes. You can walk through those force and feel like you've been transported to another world. While the Siri's is set in the real world, the force give the story a fantastical feel and provide plenty of natural resource is for L . A mentors to control, making it a perfect setting for the story. If you'd like to see some beautiful photos of the area around Bellingham, go to the link on the screen. 3. Story Marketing Idea 19 - Visit the Setting and Share Your Adventures: technique. Number 19. Visit the setting and share your adventures. If you don't live where the story is set, take a vacation and visit the area of possible. Don't simply post photos and details of the location right about the trip and your experience is exploring the area. Allow your readers to feel like they're exploring the location with you. Share your adventures in your passion for the area. What adventures and misadventures do you have? Communicate them through written words, photos and videos. 4. Story Marketing Idea 20 - Provide Weather Forecasts: technique number 20 provide weather forecasts periodically post weather forecasts of the place where the story is set. This is just one more way to help make the story more rial for your readers. And when you're short on time, it's an easy post to remind readers about your story. If your book's setting is not in the real world, you can choose to make your own weather forecast using the same look as regular weather forecasts. Creating an artificial weather forecast for a fictional location could be even more captivating. It will help give your story a sense of being more tangible to your readers even though they know it's not in the real world. 5. Story Marketing Idea 21 - Identify Important Locations on a Map: technique Number 21. Identify important locations on a map. Another way to make your story more realistic to your readers is to mark on a map. Important locations from within. The story includes some short notes about each of the locations you marked on the map. You can create a story map using Google maps and provide the link to your readers. Go to the Web address listed on the screen to view a tutorial I made for creating your own custom story map with Google Maps. In the tutorial, I included a link to a custom map I made for locations within my story. Power revealed of Your story is set in a fictitious location. Consider creating a map of the area and mark locations on it. You don't have to be a visual artist to make this happen. If you create a rough draft of what the map should look like and where things are located, you can hire someone using fiber or another outsourcing website to create a better looking version of your map and then share it with your readers. 6. Story Marketing Idea 22 - Present Historical Information if the Book Is Set in the Past: technique. Number 22. Present historical information if the book is set in the past, if you wrote a historical novel, either your readers selected your book because they were interested in that time in history , or they may have developed an interest in the time period. After reading your story, satisfy their curiosity and keep on thinking about your book by imparting historical information about the period. I'm not suggesting boring lessons about the past. Instead, find the really fascinating aspects of history at that time and reveal them to your audience. If you're struggling to decide what to include, answer the following questions to spur ideas. Why did you choose that place in time for your story? How did that time in place have an impact on your characters and the choices they made? What you need? Conflicts. Did your characters encounter because of that place in time in history? If you find interesting articles about the time period, share them with your audience. I was just doing a workshop on story marketing at a writer's conference. I was talking to an author who writes Regency romance. She showed me online how she had shared an article that she had found on an interesting aspect related to her books. What was particularly interesting was the fact that her block post showed up higher in the Google rankings than the webpage containing the source information she referenced in the block post. Why? Because she is continually sharing interesting information about that time period and those contents. And so people who are interested in that subject are finding her block post and learning about her books, all because she is sharing interesting content from that time period. If the article is too long, talk about one or two of the most interesting pieces of information from the article and how they relate to your story and include a link to the article. See what kind of interest your readers show in response to what you post and give more what they like unless of what they don't seem to happen. Interest in you can measure this by the number of comments they post the number of times they share the post with others, and how many people view the post By noticing what your readers find most and least interesting, you can focus on repeating those story marketing techniques that are most effective with your particular audience 7. Story Marketing Idea 23 - Post Articles Related to the Topics or Themes of Your Story: technique number 23 Post articles related to the topics or themes of your story, depending upon whether you're writing a mystery romance, sci fi thriller or other novel. Find stories, articles and news depends related to the themes covered in your story. For example, maybe your story is a political thriller. If so, find articles about current political events or similar events from the past. If your story is about conspiracies, pass along conspiracy theories you find posted online. If your story is about a character who's doing research on some topic, talk about articles on the subject. In addition to topics, also, look at the themes within your story. If you're themes relate to freedom, self esteem, overcoming addiction or something else, point your readers towards articles that address those issues. There's a good chance for readers will be interested in those articles. If they like your story, read a block post about the theme, include a link to a related article and end the block post with a question to encourage your readers to comment below your post. Sharing these types of articles will get your readers thinking more about your story. I wrote the Siri's the Elementary's because I love the outdoors, and I'm utterly fascinated by the amazing power of nature. You don't have to be a science geek toe. Appreciate the power of nature. Just look at storm chasers. I enjoy posting interesting articles, photos and videos about beautiful, weird and often largely unknown aspects of nature. Have you ever heard of fire NATO's, if not go to the euro? Relevance stood on the screen and check them out there wild. 8. Story Marketing Idea 24 - Discuss Difficult Topics or Themes and Ask Readers for Feedback: technique. Number 24 discussed difficult topics or themes and ask readers for feedback stories. Air about conflict to emotionally Hook your readers as part of your story. Marketing discussed topics and themes you address in your story. I recommend not doing it in a combative way. Don't try to stand up on a soapbox and push your agenda. Rather, raise the questions people are struggling with. Feel free to share your thoughts on the matter and sincerely ask your readers for their thoughts. Welcome your readers opinions and remind them to be respectful of other people's opinions if they want to be involved in the discussion. Be a good example to your readers. Don't alienate them over differing philosophies. Work on creating a community where people are respectful and welcoming. Use this as an opportunity to emotionally connect with your readers and explore important topics that need to be addressed in our world. 9. Summary and Learning Into Action Setting and Theme: Let's quickly review the story marketing ideas we covered in this class. Technique Number 18 published photos and details about where the story is set. Number 19. Visit the setting and share your adventures. Number 20 Provide weather forecasts number 21. Identify important locations on a map. Number 22 Present historical information If the book is set in the past, Number 23 Post articles related to the topics or themes of your story and number 24. Discussed difficult topics or themes and ask readers for feedback. Before we dive into the project and talk about creating your first piece of story marketing content, I'd like to ask you to please take a few seconds imposed to review. Doing so will help bring this class to the attention of other students and give them the opportunity to learn from it. You can post a review by either clicking on the link above the video in the black bar or in the link below the video that says Late review Thank you very much. Now it's time to create your own piece of story marketing content. Action is essential toe learning, so to encourage you to take action I want to send a gift to everyone who posts their project. And that gift is the story Marketing reference book, which contains all of the checklists, worksheets and guides I created for the book story marketing. It also includes recommendations for the best online tools to help save you hours of time and lots of other helpful Resource is so everyone who posts a project, I will send that resource to you for free. So just a reminder when you're creating your own story marking content, you want to first choose your story marketing idea, outline the content, create the content and then published the content. And for this class, then also, please share it as your project within the class. Now, if you haven't ever posted a project before, all you need to do is first click on your project below the class video, then in the form below, Enter a title for your project that includes some project details in the project workspace , and it's even fun to upload an image of the project. If you have time and you have one and then down below, click the blue create button. That's all there is to it. and those who post their projects that I look forward to giving feedback to all of you. I also encourage each of you to provide feedback to each other. If you've only so far shared your project with the class, then now I encourage you to promptly share the content with your readers. Thank you very much for taking this class, and I encourage you to create and share your project. Please post a review and please keep on learning and you can check out my other classes to help you do so. Have a great day.