Story Marketing #2 - Have Fun Attracting More Readers with Story Characters - Part 1 | Leah M Berry | Skillshare

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Story Marketing #2 - Have Fun Attracting More Readers with Story Characters - Part 1

teacher avatar Leah M Berry, Helping Writers Get Their Books into the World

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

10 Lessons (17m)
    • 1. Story Marketing Characters Part 1 Intro

    • 2. Story Marketing Idea 1 - Do Something Related to Your Character’s Likes or Dislikes

    • 3. Story Marketing Idea 2 - Characters Get Hungry Too

    • 4. Story Marketing Idea 3 - What Do Your Characters Look Like?

    • 5. Story Marketing Idea 4 - Host a Character Costume Party

    • 6. Story Marketing Idea 5 - Reveal More Backstory

    • 7. Sidenote: If You're Under Contract

    • 8. Story Marketing Idea 6 - Ask Your Character Additional Questions

    • 9. Story Marketing Idea 7 - Talk to Your Character

    • 10. Summary and Learning Into Action Characters 1

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About This Class

Do you want to attract more readers but hate promoting your books?

Book marketing doesn’t have to be something you dread. In fact, you can have fun marketing your fiction books. How? With Story Marketing you focus on sharing your story, instead of selling your books.

In this class, you‘ll learn seven exciting ways to attract more readers by helping your audience get to know and want to spend more time with your story characters. This will motivate them to want to buy and read your books.

This class builds upon the class Story Marketing: How to Have Fun Marketing Your Fiction Book. In that class, writers learned the basic principles and steps to succeed at Story Marketing. In the rest of the Story Marketing series, each class shares different Story Marketing techniques to help you put it into action and catapult the number of readers hungry for your books.

Meet Your Teacher

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Leah M Berry

Helping Writers Get Their Books into the World


I help writers and other creative entrepreneurs overcome the barriers to get their books and other work into the hearts and hands of their target audience.

I have been a professional trainer for over twenty years and love helping my students reach their goals.

Like so many authors, I worked full-time (in IT and marketing) and wrote on the side. I saw the struggle authors and other creatives faced with their marketing and IT challenges and found myself continually answering their questions and helping them get their books into the world. In time, I finally decided to make the transition and focus full-time on assisting writers with the creation and marketing of great books and other content.

I look forward to helping you too.

See full profile

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1. Story Marketing Characters Part 1 Intro: do you want to attract more readers but hate promoting your books? Book marketing doesn't have to be something you dread. In fact, you can have fun marketing your fiction books. How with story marketing you focus on sharing your story. Instead of selling your books in this class, you'll learn seven exciting ways to attract more readers but helping your audience get to know and want to spend more time with your characters. This will motivate them to want to buy and read your books. This builds upon the previous class story marketing How to Have fun marketing your fiction book In that class, writers learn the basic principles and steps to succeed it. Story marketing in the rest of the story, marketing Siri's. Each class shares different story marketing techniques to help you put it into action and catapult the number of readers hungry for your books. If you'd like to sell more books and have fun doing so, and I encourage you to enroll in story marketing today, I look forward to seeing you there 2. Story Marketing Idea 1 - Do Something Related to Your Character’s Likes or Dislikes: technique number one. Do something related to your characters, likes or dislikes. Identify things your characters really like or hate. This could include food activities, famous people or anything else. Choose one of the things from your list. That's an activity either something they love to do or something they're terrified by, and do it yourself. Share the story of your experience with your readers in written photo, audio or video format. For example, maybe one of your characters is scared of heights. If you're also uncomfortable with heights, try rock climbing or parachuting and share your experiences and feelings. It's a great opportunity to face your fears. It also helps you and your readers better understand and relate to your character and their fears as you communicate your experience of dealing with them yourself. Your readers connect with your stories because of the characters. Don't forget you're a character to doing something your character likes or dislikes. Doesn't have to be anything as extreme as parachuting or rock climbing. Rave in one of the main characters and power revealed loves to walk in the rain. I went for a walk during a downpour, took my waterproof camera, grabbed a bunch of shots during my walk and then had a photo taken of me drenched upon my return. Then I composed the photos online and share my thoughts about the adventure. Maybe your characters favorite food is ice cream on. One of their weird quirks is they love to mix different flavors together. Have a contest on your website, asking your readers to suggest the best combination of three ice cream flavors. Ask all your readers to vote on the best combination and the winner gets a prize. Maybe your character loves chocolate chip cookies for simply anything with chocolate in it . Ask your readers. Share their favorite chocolate treat. These techniques have the added bonus of encouraging your audience to interact with you and other readers. 3. Story Marketing Idea 2 - Characters Get Hungry Too: technique. Number two characters get hungry, too. If your character has a favorite dessert or dinner, you composed a recipe to give your readers Thea Pertuan ITI to make it themselves. Either reveal a family recipe or if it's a recipe found online, write something about the food. Why your character likes it so much and post a link to the recipe you found online. Rather than finding the rest for yourself, you might want to tell your readers your character is looking for the ultimate recipe for their favorite food, and you thought they could help. Ask them to submit their own recipe for your characters, favorite food or post a link to a great recipe they found online. 4. Story Marketing Idea 3 - What Do Your Characters Look Like?: technique Number three. What do your characters look like? If you're more of a visual person, you may enjoy drawing your characters, but you don't have to be an artist to do so. I'm definitely not. Instead, for those of you better at crafting your characters with words instead of illustrations, there's graphic software you can use to customize the look of your characters. The software allows you to choose a basic body template and then customize different physical attributes, including hair, eyes, nose, mouth, body build, clothing and more. I found two programs you can use. The 1st 1 has a free version, and it's called Auto Desk Character Generator. Another option is fuse if you already have the Adobe Creative Commons Cloud subscription fuses included in your subscription. If you want to see your character with your own eyes, this could be a fun tool to use and also present the results to your audience. You might want to encourage your readers to use these tools or their own graphical skills to create their own vision of what they think your character looks like. Set up a contest to encourage them to draw a character and posted on your website, where everyone convey you it to encourage participation. You can roll everyone who submits an illustration into a giveaway drawing. Or you could allow your readers to vote on which drawing they think most closely resembles the character and give a prize to the reader with the most votes. Have fun discovering how your readers perceive your character physically, you may be surprised. 5. Story Marketing Idea 4 - Host a Character Costume Party: technique. Number four Host a character costume party host a costume party where everyone dresses up or pretends to be one of the characters from your story. This could be a fun event you could do with some of your friends. Take photos and videos of the event and post them online. Or you could encourage your readers to host their own character costume party and post their pictures on your website and other social media accounts. A good time to encourage this is before Halloween. Encourage them to dress up as one of your characters, take a photo of themselves posted online and explain why they chose to dress up. Is that particular character dressing up as a character helps them to start really connecting with your characters more. It also exposes other people to your characters who maybe haven't heard of or read your books. A big part of story marketing is to get your readers excited about and naturally, sharing her story with others. Word of mouth is often the most effective form of marketing, and a costume party takes it beyond words to passing along images and often videos. You want to be able to turn your readers into your own volunteer marketing force. The best way to do so is to make it fun for them. That way. It doesn't seem like they're pushing your book on their friends. They're just having fun with interesting characters. 6. Story Marketing Idea 5 - Reveal More Backstory: technique. Number five An opportunity to reveal more back story we're using isn't just a good idea for the environment. It's also great for story marketing. If you created character sketches when you began writing your novel, share them with your readers. If you're in the middle of writing your story and haven't created character sketches for at least your main characters, you may want to consider doing so. They could be a great tool to better understand your characters. There are plenty of forms and templates online authors can download to help sketch out there characters. Whatever format use, set some time aside to ask your characters about the details listed within the character sketch template. Don't skip this step just because you think you don't have time. A great story is built around great characters and great characters take timeto uncover. While character sketches can help. You better understand your characters. Don't use them as a means to procrastinate writing your story. Some sketches contained numerous details that aren't essential for deeply understanding your character. Focus on those details that help you know the heart and soul of your character. What do they most desire, Who and what stands in their way. How are they their own obstacle? What do they fear? Your character may have evolved since you first created the character sketch that's normal . If so, create a new sketch with your current understanding of the character. If you're in the middle of writing your story, this could be a beneficial process for getting further clarity about your character. If you're interested in recreating the sketch, you can either use the template you already have or go to the Lane CA listed below and download the template I've created for fleshing out my character's feel free to use my template, modify it to fit your needs. You don't have to reveal the entire character sketch. As an author, you know a lot more about your characters and their back story than you ever including the novel. This is a great opportunity to pass along some of those tidbits shoes parts that reveal important backstory about your character. Maybe there is an interesting event that really helped you understand your character, but you couldn't include it in the book. Turn it into a short story. Readers would love to Rita consider including little details like their favorite food, their dream, vacation and other particulars. Any details to give greater insight into the unique personality of your characters can be fun and interesting to your readers. You can present character back story in numerous formats. Feel of the character sketch template type of character details in a simple bullet list or on a mind map, Write a short story. If you're more of a visual person, consider creating an infographic or some visual representation of the character. You could even create a short video where you just talk about the character. If you're not comfortable being physically on screen, just turn on a microphone and talk about your character. What do you like about the character? What do you dislike about the character? Why were you drawn to this character? Why do you think they came to life for you? Providing different aspects of your character is a great way to draw your readers deeper into your story, especially if you're writing a book. Siri's 7. Sidenote: If You're Under Contract: if you're under contract. If you went the traditional route and signed a contract with a publisher, be sure to review and understand the contract before you publish information online related to your book. Some publishing contracts state that the author cannot publicly share excerpts, deleted scenes or other content related to the book under contract without the publisher's written permission. If you explain that presenting the content is part of your marketing plan and will help increase sales, they're likely to give you permission. Just be sure you understand your contract before you sign it and abide by the contract. Once it's signed. Tow, avoid legal headaches and problems with your publisher. 8. Story Marketing Idea 6 - Ask Your Character Additional Questions: technique. Number six. Ask your character additional questions. Consider asking your character other questions you didn't cover while preparing to write the novel. Sometimes these might be somewhat superficial questions, but readers still enjoy annoying those little tidbits about your characters. They might be simple things, like their favorite food least favorite food, favorite movie or TV show or other questions. Asked the same set of questions to all of your main characters and publish their responses reducible. Enjoy seeing how the responses differ between the characters. Also, consider asking other questions that are more insightful into the characters. You can ask them to disclose their most embarrassing moment or their earliest memory the types of questions you can ask her limitless. If you're trying to think of good questions, think about some of your favorite characters you've read in other stories. What questions would you like? Answered about those characters? Asked those questions of your own characters and pass them along to your readers. You can go to the webpage listed on the screen to obtain a list of questions. I like to ask my characters on that page. I also include links to other articles that have great questions for really understanding your characters 9. Story Marketing Idea 7 - Talk to Your Character: technique. Number seven. Talk to your character. I don't know if you've ever gone through this process, but I like to get to know my characters by sitting down and having a conversation with, um, I start with a few questions. I can ask the character this help spur. Interesting to a conversations I can never anticipate where the conversations will head, but very interesting. Unexpected revelations often arise about the characters from these conversations. If you never try, this is a great process for discovering aspects about your character. You never expected these conversations. Help your characters become much more real to you that by using a structured character sketch or a two paragraph character description, those first few questions start the conversation rolling, but your characters responses will determine the direction conversation goes. This often produces interesting and fascinating conversations for readers. After you record the conversation, you might want to edit it somewhat to tighten it up, so it's not too wordy. I no longer write down these conversations. It makes the discussion move too slow. Now I record the conversations with the microphone. The conversations move faster and feel more natural. I used Dragon, naturally speaking a transcription software program to transcribe the audio recording into written form. If you haven't used Dragon naturally speaking or you've used it a long time ago, I highly recommend considering giving it another shot. I bought it years ago, and it wasn't great, but I was convinced to try it again last year. And as long as you don't mumble terribly while talking, it's amazing how accurate it is almost immediately out of the box, it has transformed my ability to write quickly. You may want to try it out. If the only conversations you've had with your characters air in your head, I'd recommend recording those conversations out loud. The process of asking your characters questions and interacting directly with um will help you get to know them much better and create better characters. You and your readers will come to love or love to hate. Sometimes we get so focused on trying to get her writing done, we neglect to take time to better understand their characters. But skipping this process usually just slows down or writing because we lacked clarity and struggle to know what to write next. Taking a little time to step back and ask your characters questions is sometimes the best way to quickly move forward in writing your story 10. Summary and Learning Into Action Characters 1: Let's quickly review the story marketing ideas that we covered in this class. Number one. Do something related to your characters, likes or dislikes. Two characters get hungry, too. Three. What do your characters look like? Four. Host a character costume party. Five. Take opportunities to reveal more back story. Six. Ask your character additional questions and seven. Talk to your character toe. Learn more character story marketing ideas. Check out my next class on story Marketing ideas for characters Part two. Before we dive into the project and talk about creating your first piece of story marketing content, I'd like to ask you to please take a few seconds imposed to review. Doing so will help bring this class to the attention of other students and give them the opportunity to learn from it. You can post a review by either clicking on the link above the video in the black bar or in the link below the video that says Late review Thank you very much. Now it's time to create your own piece of story marketing content. Action is essential toe learning, So to encourage you to take action, I want to send a gift to everyone who posts their project. And that gift is the story Marketing reference book, which contains all of the checklists, worksheets and guides I created for the book story marketing. It also includes recommendations for the best online tools to help save you hours of time and lots of other helpful Resource is so everyone who posts a project, I will send that resource to you for free. So just a reminder when you're creating your own story marking content, you want to first choose your story marketing idea, outlined the content, create the content and then published the content. And for this class, then also, please share it as your project within the class. Now, if you haven't ever posted a project before, all you need to do is first click on your project below the class video, then in the form below. Enter a title for your project that includes some project details in the project workspace , and it's even fun to upload an image of the project. If you have time and you have one and then down below, click the blue create button. That's all there is to it, and those who post their projects that I look forward to giving feedback to all of you. I also encourage each of you to provide feedback to each other. If you've only so far shared your project with the class, then now I encourage you to promptly share the content with your readers. Thank you very much for taking this class and I encourage you to create and share your project. Please post a review and please keep on learning and you can check out my other classes to help you do so. Have a great day.