Step-By-Step: Publish A Successful Email Newsletter | Greg Remillard | Skillshare

Step-By-Step: Publish A Successful Email Newsletter

Greg Remillard, Founder, UnionPixel

Step-By-Step: Publish A Successful Email Newsletter

Greg Remillard, Founder, UnionPixel

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7 Lessons (48m)
    • 1. Intro: Why Launch a Newsletter

      5:42
    • 2. Create a Newsletter Strategy Plan

      11:31
    • 3. Deliverability

      5:38
    • 4. Find Content Sources

      5:13
    • 5. Building an Email List

      8:13
    • 6. Campaign Monitor Demo

      7:30
    • 7. Substack Demo

      4:39
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Email newsletters are more popular today in 2020 than ever. Why? Because email newsletters are the best way to keep and grow your email subscribers. Every business needs an email list and every business needs a newsletter to stay front-of-mind with your customers and prospects. Plus, it's never been easier or cheaper to launch an email newsletter. 

This course will show you step-by-step everything you need to know to launch a successful email newsletter including Learn how to:

  • Launch the right newsletter for your business or interest
  • Build an engaged, profitable email list
  • Find or create content
  • Pick the right technical platform
  • Get your newsletter delivered!

In this hands-on, actionable course you'll learn everything you need to know for launching and growing a successful email newsletter. 

Start today!

Meet Your Teacher

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Greg Remillard

Founder, UnionPixel

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I've been creating digital advertising and marketing programs in the online publishing space since 1997. I've worked for some amazing online publishers including iVillage, Hearst and Conde Nast.

In 2013 I launched a creative services agency for publishers, brands and advertising agencies called UnionPixel. Clients have included US News & World Report, Advance Publications, Advertising Age and Wine Enthusiast Magazine. 

I've helped my clients with nearly every aspect of digital marketing including content marketing, social media marketing, online advertising, email marketing, product management and growth strategies. 

If you have any questions about digital strategy, marketing or advertising please get in touch; greg @ unionpixel.com. 
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Transcripts

1. Intro: Why Launch a Newsletter: why Launch email. News email is ubiquitous. There are over four billion email accounts worldwide. 25% of these are business or work accounts. On average, people have three email accounts, and everyone accesses their primary email account at least once per day. This slide should be enough for you. Toe. Wanna launch an email newsletter? The data in this slide, the numbers are hard. Argue with the world literally revolves around email, going a little deeper. Emails always required. Think about it. You need an email address to do just about anything online, including signing up for any social media account, shopping or subscribing. Nearly every online transaction requires an email address. Social Media versus email. Facebook currently has about 2.5 billion active monthly users, but there are 4.3 billion email accounts. So that's almost twice what Facebook has as faras active monthly users is, uh, just reinforces the fact that emails thought it out the channel with the most penetration into your customer base. Very important. Point owned vs Rented email is an owned channel. It's not a rented channel. This means the list is yours to email as frequently as you wish there's no limit on sending marketing messages, content messages or offers to your own. Opt in email list. You could move the list from platform to platform. You can download it to ah Excel file if you want. Um, but by contrast, 100% of AH 100,000 followers or a 1,000,000 followers or seven million followers on a social media platform belong to the Social media platform. They don't belong to you. That's a rented list. Email isn't owned. Channel email ultimately, is your most valuable business asset. Ah, well maintained list is the most valuable asset a business can have because think about it . It's It's people who know you. They're not strangers. They're not cold. You grow a list over time when you message that list, people will respond. So it's incredibly valuable. Offer sent to an active email list will generate more sales and an ad on social media that just that's just common sense to your email list has warmed up. Social media ads powerful great channel, but most of the time cold regarding content. This is a big one. Contents everywhere content can come from various sources. Once you understand the kind of content you want or need to produce so original and how to articles based on your expertise, product or industry are good sources of content, ideas and topics. Curation of content from around the Web about your expertise, product or industry or anything else. Tank gentle to your business. Curating contents. Very powerful and very valuable or articles based on your product or service Launchings really never been easier then. That's what this course is all about. To show you how easy it really is, Toe launched a newsletter and get going for very, very, very little money list management tools. Those are the things that maintain an email list and allow you to send email to that list. Have gotten easier and easier to use. Everybody's heard of mail chimp. But there so many more platforms out there that are, in my opinion, easier to use. Ah, who cheaper to use the mail chimp and just more effective all around, Um, email platforms are easy to integrate into your website. That's obviously has to be a a sort of baseline feature for any good email platform. It has to integrate well into a website, Um, and particularly if you're using WordPress or Shopify as your platform for your website than a most most decent. This management platforms will integrate nicely, so it's time to launch if you haven't done it yet. Uh, let's do it. Email is the best marketing channel available to you today. A newsletter is when your best uses of your email list publishing consistently valuable content to your list will keep your front of mind when your people need your product or service. Whether you have a list. Now, you are just starting out. Work through the lessons in this course and launch a newsletter. You'll be glad you did. 2. Create a Newsletter Strategy Plan: create a newsletter strategy plan. You can't do anything without a roadmap or a strategy, particularly launching a media product like a newsletter. So you always want to be planning for success. Without a strategy plan or a road map, you might be setting yourself up for failure, wasted time and dead ends. So take some time at the start of the security to make a plan for success. The slides were about to go through should provide you with ideas and tactics to build your own newsletter strategy. Let's start out by defining what an email newsletter is. An email newsletter, subscription based content sent to an opt in email list by a business or publisher. When a regular frequency such as daily weekly over Monthly, an email newsletter is not a one off marketing blast or a breaking news alert, which can be emailed. But they're not newsletters because they don't come on a regular frequency. So part of devising your strategy is deciding what kind of newsletter you want. A launch. Typical types of newsletters can include content wrap ups from your blogger publication. So what this means is republishing in newsletter form content you've already created in your blawg with links back to your block. Of course, how choose or tips are great newsletters, and I'm sure most people watching this actually receive tip based newsletters. So if you have a yoga studio, for instance, or if you're a chef for you, do you provide cooking lessons or your marketing experts? All those are just some topics that air rich with tips that would make great newsletters. Also, product focused newsletters are very common, so these are typically promoting sales for daily deals. Um, use aggregating news headlines from your industry or interest. So if you're a stock analyst, you would Hagara gate headlines about the stock market and send that out to your subscribers. Similar to the headline aggregation is curating content that's relevant to your industry from around the Web. So this be more like interviews. How choose on other websites, etcetera. But you're providing a service to your readers by finding content that's remained to your business or topic or industry. You're curating that aggregating it introduced letter and sending it out. So the next point in developing your strategy is technology. What platform should I use when I say platform, I'm talking about an email service provider, E S P. There are hundreds and hundreds of these out of the market now at all different price points from free too many $1000 per month. And the problem with the tech issues that it can be a stumbling block at the outset. There are hundreds of options you'd accuse from, as I mentioned, so it can be overwhelming. And in this course I am gonna cover fairly new platforms that I think are easy to use, have a lot of great features and are definitely affordable just in basic tips. When you're shopping around, look for the ease of use. Always. You want to be sure that you're not getting yourself into a platform that's so full of figures over has sexual terrible you, I mean, a user interface that is confusing to use. You'll want to compare prices and price tiers. All of these different platforms have different methods of charging. You wanna look for reviews of the support not necessarily reviews the product, although those are important as well. But you want to make sure that people are satisfied with the support they get from the platform, and you don't look at the the design templates that they provide, especially if you don't have a designer on staff. You want to know that the sign templates that come with the platform that your licensing are good enough for your business. The next couple slides are going to talk about whether or not you are going to charge for your newsletter, meaning whether or not you're gonna charge a subscription fee. So let's start with free newsletters. Free newsletters do not require people to pay a subscription fee to receive the newsletter . Pretty simple definition. They are typically marketing vehicles for business and their monetized through special offers that you send to your subscribers advertising. You can charge other people to advertise in your newsletter or product based newsletter so you're emailing your list about a new product that's in your store or features of a certain product. Subscription based newsletters. Now these air newsletters people pay to receive pick paid or subscription based newsletters require people to pay a subscription fee to receive the newsletter. This is how they're monetize their monetized through the subscription fee you receive, but they also require a completely different kind of marketing meeting. You've focused on converting people to pay as opposed to or in addition to, I should say, converting people to sign up So you want them to sign up and you want them to pay to sign up so it takes a little more stringent effort. On the marketing side, you have to integrate payment processing. Uh, there's lots of platforms for that, but you have to integrate that into your website and order list management system. And there can be higher content costs because if you're charging people to get your newsletter, you want to be sure the content is of the highest quality possible. So let's talk about content. Where will I get caught While the three options that I see are created yourself, curate it or pay for it? And we're gonna talk a little bit about each of these and as we go through, other lessons in the course will get more and more. Okay, let's talk about creating content yourself. Three basic strategies for creating your own content are having editorial plan, and this course actually comes with an editorial plan, which is an Excel document that functions more or less like a calendar where you map out your content creation tasks Repurposing blood poster article. So if you already creating content elsewhere, repurpose that content in your newsletter and linked back to the original source of the content has scheduled time for content creation. That's really important. Uh, don't try and squeeze it in randomly in your day. Just schedule an hour on whatever frequency it takes you to develop your content. Just stick to that schedule and the editorial plan will help you with that. If you're curating content, which is a great way to have continent your newsletter, some simple content creation strategies are find the industry specific sources that you will be calling from. So that's kind of step one. Start using third party tools that will actually automatically find content for you throughout the Web. Pocket is an app that is a ah, good up to use for this. Google Alerts is another one, and we'll get to this later on in the course, when you do find a batch of content you want to promote in a given issue of your newsletter , write your own intros to the articles so that you're putting your own voice in your own spin on the articles you're going to be linking to. Just help your readers with their decision to click through to read that piece of content or not, and you're letting them know, like why they should be clicking through some tips for when you're paying for content, which again is a, uh, excellent way to get content for your newsletter. Just cost money. So three excellent places to find freelance writers and editors are fiber up work and Media Bistro will get into more of these again later in the course. But these air all basically marketplaces for freelancers, read posts on up work, visit up work dot com, and you can see what other people are charging. You're going to see pricing typically 25 cents to 50 cents per word or proposed 22 $50 with post these air common rates. If you are in a specialized industry, you could be paying up to a dollar word so something keep mine. And that's where you start to see how paying for content can be an expensive proposition because you are shelling out money and you are spending money on your content development. You're gonna want to audition several writers. So don't go with the first person who responds to your ad on any of these marketplaces. Try several people out to make sure you it's a good match, not only from a talent perspective, but from a personality perspective. That's really important. OK, moving on to a different part of your newsletter strategy. Where will I get subscribers? Right? Gotta have subscribers. Otherwise, there's no point having a newsletter. The first places to start finding subscribers are your website. Very obvious. You will get subscribers by integrating subscription forms on different pages of your site and implementing pop ups. Pop ups, get a really bad name or have a bad name. But they are really effective because they're so disruptive and what they would get into that a little more later. In the course, your customer list is a great place. You may have emails associated with your customers, but you're not emailing them regularly yet, so send an email to your list, giving them the chance to opt in or subscribe to your newsletter. Don't just start setting a newsletter cold to your customers. It'll annoy them. If you have a brick and mortar location, you can have a subscription form out on your counter or some receipt systems actually captured email. A physical location is a great place to allow people to opt in to your newsletter and a little more esoteric and also a tactic that requires payment is Facebook. Lead adds. So Facebook lead as they're super effective. People fill out a form to get, AH, lead magnet or some piece of valuable content for free, and you can do the same thing on your website, and we get into that a little more later. The's air some good, very simple basic tactics for getting subscribers the last slide and this strategy lesson is frequency. How often should I send my newsletter? This all depends on your content, your audience and your available time. Daily Newsletters are good for news and industry update type newsletters, but they need a lot more time. Obviously, you're sending out email every day. Weekly newsletters Air good for most applications, from e commerce to marketing to news still requires good organisation and planning. Monthly newsletters are good for topics or content that don't require constantly updating your audience. So if you if you have a topic or you're in an industry or you're writing about something that doesn't require a lot of touches every month to keep your audience up to date, then monthly is fine. You're gonna want to test to find the right frequency. So your audience will let you know. No question on the way you're honest and let you know by open rates. So if you're sending a lot and you see your open rate diminish meaning you're sending every day you're open, raise diminishing. Maybe this too frequent if you're sending, use fixed a weekly and you see your open rate to increase than you. No, you're on to something. Your audience does not want to be emailed us Muchas daily. Whichever frequency you arrive at. Be consistent with it. Don't change from, you know, don't run for a couple months as ah weekly and then changed to a monthly. People will be confused. Be consistent with with whatever for you will see you discovers the right one. And with that, this lesson is over. Any questions? Please don't hesitate to email me about any of these strategies and tactics. We'll get into Mawr of the nitty gritty of all of these Everything recovered just now, later on in the course 3. Deliverability: email. Deliver ability. What is email deliver ability? Well, simply to find deliver ability means getting your messages into your recipients in box. Not in the promotions folder, the spam or junk folder or blocked by the I S P According to a deliver ability report by Return path only 77% of us email makes it into the in box delivery ability is one of your biggest challenges and keys to success. What is sender? Reputation send Reputation is how I s p s identify you as legitimate sender. It includes things like I P and domain reputation and it provides I S P s with a snapshot of who you are as a sender. Many factors going to reputation, the most important of which is how recipients are interacting with your emails. When you're recipients are opening, reading and clicking on your messages, I s P's know that your messages are wanted recipient engagement. It's the signal. It's another signal to the I S p Everything we're talking about Really? Your signals toe I s p s that your emails air legitimate. So a recipient engagement includes opens clicks on subs and marked a span Also forwards deletes without being read. Sender added To address book all of these engagement actions air tracked by his peas and determined the delivery ability on their platform, Be sure the email you're ascending is wanted by your list. People who are not engaging with your email should be removed from your list. The reason is, if a large percentage here list is not opening your email, Theis Peas will move your email messages to the spam folder. So remember, 60 signals are very, very important. What is structural deliver ability? It's another term in the whole deliver ability topic. Structural deliver ability includes all aspects of your messages. The actual email messages that you send This includes the content, the subject line, the layout of your email image. Usage weeks isn't on this list, but it is very important as well. Links and the body copy. So all of the elements that go into the message you're sending their all noted by the I S. P s and they all again our signals whether or not your emails valid and should be allowed in the in box. Avoid invalid email addresses, sending email to malformed, invalid or non existent email addresses is a negative signaled iess piece. Email addresses with Type O should be removed, along with non engaged addresses and bounced email addresses, meaning people who didn't open and emails it bounced. You could prevent invalid emails by using a double opt in, sign up process and welcome emails. The last few slides have been about list hygiene. That's really what we're talking about here. You want to keep your list really clean, so keep the junk email addresses out, filter out all the people who aren't opening and filter out. Definitely the emails that bounce Spam complaints are the most damaging signals sent to iess piece about your email. A spam complaint is when someone marks your email as spam in their in box. I'm sure everybody who's going through this course has done that at least once different. I S P s have different thresholds for allowable complaints, but you're global. Your threshold should always be to minimize complaints by using best practices and having a threshold. Really. Zero spam complaints. The whole point of applying deliver ability best practices is to avoid complaints to I s piece about your email email authentication. This is a little techie but easily handled, so email authentication proves your email comes from your company's domain name. But in order to prove this, you need to authorize your email vendor like mail chimp, for instance, or campaign monitor to send on your behalf. This is the case with all email service providers. I S P s like Gmail or Yahoo used email authentication to determine if a piece of emails potentially spam or should be kept out of the in box. This is an important step when you're setting up your email account. Email authentication requires modifying the DNS records attacks the domain name you own so that any email sent through an email vendor is verified is coming from your own domain, and you do that wherever your domain hostess. So if you register your domain name with Go Daddy, that's where you're going to modify. Your dean asked. You're not going to do that on your email platform. Most quality platforms like campaign monitor provide tools and instructions for authenticating your email and updating your Penis records with your domain host. It's really easy. It only takes a few minutes. So just to recap on deliver ability, you always want to strive to improve your center reputation with I S P S. And you do that by practicing best practices on Lee. Send email that your list wants ensuring engagement with your emails remains high. Always follow best practices. Your email structure, meaning the messages you create. Be sure the emails in your list are properly formed. Email addresses its basic list Hygiene. As I mentioned before, you want to do your best to avoid spam complaints by keeping your list clean and up to date list hygiene as we talked about and set up proper email authentication with your email service provider. Following these steps will ensure that your messages make it into the in box and you have won half the battle, if you could do that. 4. Find Content Sources: newsletter. Content sources. Creating or finding content for your newsletter can often be one of the biggest challenges when starting out. Generating content doesn't have to be painful. There are plenty of content opportunities within and around your business. If you do not have time or do not want to create your own content, you can aggregate content from throughout the Web. Or you can pay someone else to create content for you. We're gonna look at all these strategies in this lesson. Keep in mind you don't Onley want to write about your products or services. There's a bigger world within your own industry and within your own business so you can write about people. Do want to hear about your business, but not all the time. Also create content that is relevant here, industry and business, but is broader and scope not narrowly focused on your own business. Constant developed for your products or services can include news releases or updates about products. Use cases or success stories and tips. How to use your product or service newsletters are, if nothing else, promotional vehicles. All content could be considered promotional, but if your newsletters primary goal is not news but straightforward promotion. You'll most likely be publishing one of the following or possibly all of the following daily weekly or monthly deals or specials, upcoming sales or events, product of the day or week. And these were all kind of variations on a theme. But you can see that this kind of newsletter is more driven by product or service and not about information. A vetted list of content links Relevant year readers is an excellent service to provide. Curating content will save you time and money If you don't create original content because you're calling content from throughout the Web, there are many successful content. Curation newsletters. The Daily Skim is a great example. You haven't seen the daily skim. Check it out. It's curation of news, and it's hugely successful. There are many good tools available for automating content. Curation Summer free and some are paid following slides are gonna show you three free tools that will get you going with content curation quickly and easily. 1st 1 is Google Alerts. Anybody can use Google alerts. It's free. Setting up Google alerts for your topics is a quick and easy process. Log in to your Google account, and then goto google dot com slash alerts. Once you're there, the interface is very simple to use. You set up the topics you want to track and be searching the options for frequency, language. Region and Mawr are available. You simply you're checking boxes. And then Google will start searching out on delivering links to topics you're tracking to the Google Alerts interface. The next tool is called Content Gems. That's an easy to use curation tool. It has a free plan that's powerful enough for most people. It's very similar to Google Alerts. You set up a topic of Justin settings and tools, scours the Web to find relevant articles and then aggregates them within the content. Gems interface. The last app is pocket. It's a discovery out that and a handy storage tool where you can quickly save articles you find either with the pocket browser extension. So there's extension for Google chrome, and I believe there's one for Firefox as well, or by using the mobile app, you can create list within pocket for different topics for ideas that comes in handy. Pocket also has a built in search tool to look for relevant content on the Web than save it to a list. You should audition all of them if you are paying for content. This method of creating content is really not practical, for most people are small businesses because the costs can add but paying for content if you have the budget can save you time. So it was trade off their time for money. Some excellent places to find writers and editors are fiver up work Media Bistro and Amazon Mechanical Turk. You should spend time searching for writers on all of these. You can start to get a feel for what different writers, air charging and how to hire them reviews that they've gotten. All of these services provide reviews of the freelancers, these air freelance marketplaces, essentially and ah, this is where I don't think you need to search any farther than these four websites to find a writer. If you're looking for a writer to pay to create your content to summarize, I recommend starting out by creating content yourself or curing. If you're not confident with the articles you write, have them proofread and edited by a friend and employee or coworker. There are thousands of block post on how to write for the Web hub spot dot com is a great place to start. They have an academy devoted content creation. Finally, just want to get started, right Curie or by your content, but it all starts with the first word. Lastly, here are three links three great articles that you can check out that'll be inspirational for you on your content journey and provides more great tips. Any questions? As usual, my contact info is on the course. Reach out with any content related questions, Thanks. 5. Building an Email List: this building is a marathon, not a sprint building, and maintaining an email list is the most important part of any successful email marketing newsletter program. Besides creating content, you're gonna spend the majority of your time when it comes to managing your newsletter again, keeping your list growing and keeping it clean. However, one key thing that you have to remember is there are no magic formulas or shortcuts. List. Building is a marathon, not a sprint. But it all starts with the first step in this lesson. We're gonna look at several strategies to help you start. Another important thing to remember is that size is not the best metric for judging a list . You want a quality list, an active list. The metrics that should be used to measure your list are things like open rate, click through rate, revenue generated forwards and related social shares. Think quality over quantity. Now, Yes, quality is important, but growing your list is important, too, because you are constantly weeding out bad emails. So you do want to grow it, but you want to grow it in a clean way, so list hygiene is incredibly important. So those air two concepts that might seem at odds. But they work together as you grow your list and you monetize. Your list may seem obvious, but when looking for subscribers, start with your friends and family. Use the networks closest to you, email your friends and family and ask them to subscribe to your newsletter and also asked them to share your sign up page with their friends and families. Do the same thing on your social media feeds post about your newsletter and asked people to subscribe and share. It's really the easiest way to start. Another obvious method of collecting subscribers is with a subscription form or forms on your website. Despite the obvious nature of this strategy, how it's executed is vitally important to your success. At a minimum, you want sign up forms on your homepage in Your Footer if you're footer allows it. And at the bottom of Blawg poster articles, especially poster articles, get a lot of traffic. Those air really great. Great resource is for converting people with your subscription form. Another great but a little bit more involved. Strategy for building your list is using lead magnets. Their strategy can be extremely effective because you are swapping something valuable with people for their email address, The following slides will illustrate how to run a lead magnet campaign, so let's get into it. So what is your lead magnet? It's the first thing we have to establish when you're launching a campaign like this. Typically, it's a downloadable free piece of content that provides value to your customers or audience . There has to be value provided to your audience, something that they're willing to exchange their email address. Four. Consider this very carefully when you're creating this piece of content. Some examples are how choose or cheat sheets. The's air always really effective and popular, and they obviously have to be something that your customers will find. Useful Checklists are another great lead magnet and easy to create. Provided checklist for a specific topic, task or journey. Recommendations or top list are also very, very popular. People love lists, and they love getting recommendations. So this is a great place for you to start when thinking about how to create your lead magnet. And your lead magnet, in essence, is a document. We'll get into that in the next slide, so turn your checklist. How to or recommendation list or any other type of helpful content from, Let's Say, a word, Doc turned it into a PdF or a Google doc. Whatever you use, turn it into a PdF. That's the lead maggot. That's the downloadable piece of content and save it onto your Web server. Next, create a block post or a Web page on your site, where you'll promote the benefits of this free lead magnet, and you're gonna be driving traffic to that Web page. Promote your lead magnet landing page on your site with a pop up, and your social media channels are just two examples of how you will be promoting the landing page. Your league magnet at a subscription form to the same page where you'll collect email addresses in exchange for the lead magnets. The landing page We just talked about When people submit the form, there'll be a confirmation page and or an auto responder email that's sent out on either of these or both of these two things. You can provide people with a link to download lead magnet. So on the right side here, from a tool called Opt in Monster, these air to create examples of Ah, really, it's one flow is one example of how lead magnet works there, providing this guide 12 proven ways to convert abandoning visitors into subscribers in exchange for your email, put in your name your email address. You click download now and then you get the following confirmation screen that says Thank you for subscribing with a download now button. So this is like a classically magnet example. Follow these steps. There's lots of other information on the Web on how to build a lead magnet campaign, but the's air the most basic steps it really could take you couple hours most to do this. The next strategy won't talk about her pop ups. You might hate pop ups, but they do work. Pop ups can be overt or subtle, but putting a sign up form in front of in front of the viewer during their session on your site. When a page does convert, they're typically easy to set up with plug ins for WordPress or hosted solutions like Sumo me. Two different types of pop up providers plug ins for WordPress or sumo me provides a whole suite of tools like this. Styles can include a rival. Pop ups, full screen takeovers, Bottom of the screen slide ends that exit pop ups, and I'm sure you've seen all of these in action as she surfed the Web. You can audition many of these find the right style for your site, and there is that opt in Monster lead magnet Papa. Notice that, yes, it's for lead magnet, but it's delivered in a pop up. That's what this is. Another strategy. It costs money. It's paid, but Facebook lead adds lead adds. Take the lead magnets strategy onto social media, their form of Facebook ad. So they're a native ad. You don't have to create this ad. It comes with the Facebook advertising platform that allows you to create a data capture form that is displayed in the ad. You can deliver the lead magnet on the confirmation screen of the ad or link to it on your site from the confirmation page. In other words, when people submit the first screen of lead ad, they get a confirmation page. Use the ad copy and image to promote your lead magnet, just like you did on the landing page for the lead magnet campaign. We talked about users will complete the form within the add to get the lead magnet. Yes, you're creating this clean magnet campaign within an ad unit, but you're using the Facebook advertising platform in the targeting capability within to deliver that add to the right people. Also on Facebook. On your business page, you can create a subscription form Super Easy. It's one of the basic steps you do when you're setting up your business. Your business page. Be sure to take advantage of this. It's free, costing nothing. There's several called actions that you can use in this in this particular spot on the lower right side of the header of your business page. Sign up is one of the key ones, and I think probably one that's used the most don't miss out on this opportunity. It's it works great to summarize this list of strategies. It's not exhaustive. There's plenty of strategies to try out. Remember we said before, it's a marathon, not a sprint, but these air, some core methods that you want to try to get going. This building is about playing the long game. You'll try many methods and experiments as time goes on, but give these tactics a shot. Now you're getting going with your newsletter and again. Any questions about any of these strategies? Please get in touch. Be patient. Give it time. Experiment. It'll pay off. 6. Campaign Monitor Demo: Okay, um, now we're gonna look at a couple of list management platforms that I've used, and I would feel very good recommending either of these. And I'm going to start with Campaign Monitor, which is pretty robust. This is a robust platform that can handle any size list, really, And it's a very, very full featured, but it's really reasonably priced, and I much prefer campaign monitor over mail chimp. I find mail chimp hard to use. The workflow is confusing, but campaign monitors, in my opinion, very intuitive and again priced fairly here. The pricing tiers are much fairer than male chimps. In my opinion, just click on pricing real quick, but you can see you start out for free 500 emails and as you grow, you're paying monthly for the size of the emails in your database, not necessarily for the lists. And as the more you pay, the more features you get, of course, but even the free version will probably provide everything that you need. So let's just look at the back end real quick. So this is the back end of a newsletter I did a couple years ago called awful. Bliss was some music newsletter that I was doing was fun. I enjoyed it but just ran out of time to keep keep it going. It's a really good example for me to take you through the various tools in the back end of campaign wanted her. So when you first log in this leader, doubt your basic dashboard and this shows you all the recent campaigns that you've run and any what they call automated journeys or auto responders that you have set up are listed down here, and then it makes it really easy to create a new campaign. Bankrate a new campaign. I'll just go ahead and click that, and you're taken into the editor section of the platform and you start with naming a campaign subject line. You know, this is all the basic, uh, kind of business end of the newsletter you'll be sending. And if you notice up here, makes it very easy to dio a be split testing. So if you check this, it's going you be able to create different subject lines from addresses, email content to test against each other, and and you should always a be split. Test your emails. Definitely the subject line in the very least, so that you know which is the most effective subject line, and we'll get the most opens. That's what it bases its tests on. So then you see how it kind of walks you through content creation who, what list the campaign should be sent to, and then the deliver artillery task. So I'm not going to go through all of that. It's Ah, it's very, very intuitive and easy to use. So up in the main navigation, The next option you have here is creating auto responders or for automation. And they call these journey. So this is where you would create something like You're welcome emails. When someone subscribes to your list automatically, they get this welcome email that goes out. And that's what that's what this one is here that I had created. So you can see how the how the workflow is on the right side. Here it's again super intuitive. You can add nodes, as's you are building this out, but this is super simple. Somebody subscribes to the list. Bang, they get this email. So if I click on this, then you can actually see the editing has some of the editing functionality over here in the left side. Um, we'll take us there. So this is what the editing section looks like for any any email you're creating within campaign monitor. So all your options here for for dragging and dropping various content types of elements into the work workspace here, where your content is created, you can add sections against Super Super Easy has a nice preview functionality to see it on mobile or on desktop. So that's, uh, that's what the content creation part of the campaign monitor platform looks like. Um, just going to look at the list and subscriber section as well. Here's where you'll have your lists. Very easy to create a new list that basically it will walk you through the different ways that you're creating the list. Whether they are up 10 single or confirmed opt ins. Give the list name. You can also create segments within each lifts, which is very, very important. And then, if you want to see who's on your list, you you click this, and they would all be listed here and then for each list. Once you click into it, The cool thing is It makes it easy to add subscribers manually by clicking this button or generating a sign up form that you would add to your website here. All the options to do that so you can pays code in your website. You can do a pop up, um, or have a page a registration page that campaign monitor actually hosts for you. So again, a lot of great functionality there insights our metrics so very, very important. You have campaigns looking at our metrics. Looking at your campaigns at your automation is you have running or your content. You can also skit metrics on your subscriber activity, which is really important so you can look a different lists an engagement metrics to within each. Because I don't have any current campaigns, I can't show you in detail, but really, really powerful, easy to use metrics. I will keep you on track as you optimize your newsletter as time goes on. And then, finally, something that campaign monitor offers that most other list management platforms don't is this app store where you can by a variety of integrations and APS built for the platform. So, for instance, the 1st 1 is if you have a WordPress site. This is something that will create forms for your campaign mailing lists that you'll integrate easily into WordPress. And this is another one for WordPress. So there's a couple. And then here's just a few more. Ah, these air recommended, but you can browse. There's a whole app store here for campaign monitor, full of just about anything that you might need integrations that you can see for a whole bunch of different platforms. Unbalances like a landing page platform. Google analytics. Salesforce, Of course. WordPress, uh, goes on and on, so I would definitely spend time looking in the APP store. If you go with campaign monitor. So that's it for campaign Monitor the next video. We're gonna look at something called Sub Stack. If you have any questions about campaign monitor. If you're using it and you need help with something, don't hesitate to get in touch 7. Substack Demo: Okay, The next platform that I want to show you is something called sub stack sub stack dot com and definitely not as full featured as campaign Monitor. However, the great thing about Sub Stack is it's really easy to use. It's really, really cost effective, very low cost. And it's really built for people who want to grow a list and then charge people subscription fee for their newsletter. So you can see how this is the home page, how it split up into paid and free publications. So these are all people who are charging people to read their newsletters or received their newsletters. And then here's free. So most people started free, grow their list and then switch to pay Really great platform. For that time to go into the dashboard, you'll see that it kind of looks like in a way, like a blogging back end. I switched from campaign monitors sub stack on Lee because I want to try different platform and substance came highly recommended, so I wanted to check it out and you'll see how they call the additions or the emails posts , which I think is really interesting. And the cool thing is a post. It is just that so you can re People can read your content on the sub stack platform and they give you this this girl awful bliss stopped sub stacked dot commer or whatever your business name dot sub stack dot com. Or you can use a vanity your role as well. You don't have to use the subcommittee that they provide, but it's free and easy. What we're looking at is the dashboard when you first log in here all the past additions of the email that I've sent on this platform and I can click to look at any of these so you see how it looks just like a post. Um, this is hosted right on the sub stack platform, but this is also the exact thing that is emailed out. So a Sfar as creating a new post or email It's very simple. You just click new post and you build it out. Title Subtitle If you want to use one. Ah, preamble is a setting that is gonna go is going to be in every email that you send, and it can be a banner if you want, or some kind of message Ah, that you want to have at the header of your of your e mails and then creating the content is really a matter of just entering the content here in this busy week editor and and you have a few styles you can use buttons you can add in that their pre made. So it's super easy to use. I just clicked in the settings, and this post is for here's where you can decide who actually gets to see this newsletter. So if you'd already if you have a pain in a free list, you can decide which off these emails goes to go to both you could go to only paid only free. And then when you publish, same kind of options are are there you pick who is going to receive it and you can schedule , which is great, or send it now notice that metrics are provided. So you get great metrics mean all the all the basic metrics you need to manage your email list subscribers here. Of course, you want to be able to see your subscribers stats to see this is empty. Haven't sent used this in a while. This is where you can look at your subscriber stats and then the overall settings for your publication. So they make it really, really easy and fast to get going with with building out a new newsletter. Now notice one more thing. The last thing I want to show you is this new episode button here. The people that subset understand that podcasting is an exploding industry. So they have integrated podcasting marketing functionality right into their platform. So you can record an episode right from here by clicking this button where you can upload an MP three of an episode and that goes pops it right into this email that you're going to send out. So I couldn't be coolers if you wanted. If you want to kill two birds with one stone meeting launch podcast with the newsletter attached, Sub stack is a great way to go, and and you don't want to get bogged down in technology, then I really recommend going with substance again. Any questions? If you want to try some saccharine, your user let me know, and I'll do my best to answer them for you.