Startup PR: Getting Press on a Tight Budget

Join me for an overview of public relations strategies to interact with journalists and ultimately gain press for your startup.

What You'll Learn

• Concise Message and Pitch. You'll learn how to craft a concise, value-driven message to explain what your startup does.
• Know What is News. You'll learn to supply writers with interesting, relevant news when it arises.
• Unique Data. If your company has gathered proprietary information that tells a compelling story, pitch it.
• Emailing Etiquette. I will provide you with some of my best practices for engaging with journalists via email.
• Build an Effective Press Kit. Putting together all that you've learned, you will create a full-on Press Kit!

What You'll Make

After taking this course, students should understand the basics of engaging the press and be on their way to coverage. Students will walk away with a tangible accomplishment: A press kit, complete with a one-sentence pitch, an email pitch, and referential assets for interested journalists.

This class also includes a number of case studies from recent pitches that I have received from fledgling startups. In other words: real life dos and don'ts! I take you on a behind-the-scenes look at how I was pitched and how each pitch panned out.