Startup PR: Getting Press on a Tight Budget
Erica Swallow, Tech journalist, digital strategist, lover of life
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1. Trailer
2:09 -
2. A Concise Value-Driven Message
3:56 -
3. Know What Is Newsworthy
6:42 -
4. Offer Up Unique Data
1:52 -
5. Under the Journalist's Coverage Area
4:23 -
6. Know the Lingo
2:36 -
7. Send Awesome Emails
8:24 -
8. Tweet It Up
2:58 -
9. Behold the Power of Reverse Pitching
2:05 -
10. Final Tips for Success
1:42 -
11. Wrap-up and Feedback Session
27:57
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About This Class
Join me for an overview of public relations strategies to interact with journalists and ultimately gain press for your startup.
What You'll Learn
- Concise Message and Pitch. You'll learn how to craft a concise, value-driven message to explain what your startup does.
- Know What is News. You'll learn to supply writers with interesting, relevant news when it arises.
- Unique Data. If your company has gathered proprietary information that tells a compelling story, pitch it.
- Emailing Etiquette. I will provide you with some of my best practices for engaging with journalists via email.
- Build an Effective Press Kit. Putting together all that you've learned, you will create a full-on Press Kit!
What You'll Make
After taking this course, students should understand the basics of engaging the press and be on their way to coverage. Students will walk away with a tangible accomplishment: A press kit, complete with a one-sentence pitch, an email pitch, and referential assets for interested journalists.
This class also includes a number of case studies from recent pitches that I have received from fledgling startups. In other words: real life dos and don'ts! I take you on a behind-the-scenes look at how I was pitched and how each pitch panned out.