Startup PR: Getting Press on a Tight Budget | Erica Swallow | Skillshare
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11 Lessons (1h 5m)
    • 1. Trailer

      2:09
    • 2. A Concise Value-Driven Message

      3:56
    • 3. Know What Is Newsworthy

      6:42
    • 4. Offer Up Unique Data

      1:52
    • 5. Under the Journalist's Coverage Area

      4:23
    • 6. Know the Lingo

      2:36
    • 7. Send Awesome Emails

      8:24
    • 8. Tweet It Up

      2:58
    • 9. Behold the Power of Reverse Pitching

      2:05
    • 10. Final Tips for Success

      1:42
    • 11. Wrap-up and Feedback Session

      27:57

About This Class

Join me for an overview of public relations strategies to interact with journalists and ultimately gain press for your startup.

What You'll Learn

  • Concise Message and Pitch. You'll learn how to craft a concise, value-driven message to explain what your startup does.
  • Know What is News. You'll learn to supply writers with interesting, relevant news when it arises.
  • Unique Data. If your company has gathered proprietary information that tells a compelling story, pitch it.
  • Emailing Etiquette. I will provide you with some of my best practices for engaging with journalists via email.
  • Build an Effective Press Kit. Putting together all that you've learned, you will create a full-on Press Kit!

What You'll Make

After taking this course, students should understand the basics of engaging the press and be on their way to coverage. Students will walk away with a tangible accomplishment: A press kit, complete with a one-sentence pitch, an email pitch, and referential assets for interested journalists.

This class also includes a number of case studies from recent pitches that I have received from fledgling startups. In other words: real life dos and don'ts! I take you on a behind-the-scenes look at how I was pitched and how each pitch panned out.