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11 Lessons (1h 5m)
    • 1. Trailer

    • 2. A Concise Value-Driven Message

    • 3. Know What Is Newsworthy

    • 4. Offer Up Unique Data

    • 5. Under the Journalist's Coverage Area

    • 6. Know the Lingo

    • 7. Send Awesome Emails

    • 8. Tweet It Up

    • 9. Behold the Power of Reverse Pitching

    • 10. Final Tips for Success

    • 11. Wrap-up and Feedback Session

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Reviews Archive

In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update. You are welcome to edit your old review into the new system!

55 of 59 students recommend this class
Excellent course Erica. Concise, to the point and fantastic delivery.
Octavio R.

Always keep learning

Common sense tips for newbies in PR.
It's a really great insights from a startup journalist. Definitely a new knowledge for me who is going to build a startup. Thanks Erica!
Erica is a "bona fide homo sapiens" (I'm not a comment spammer. Just extracting an actual quote from the class) - and that's what makes her class super awesome.