Startup Essentials: Become an Entrepreneur!

Jason Sherman, Serial entrepreneur, mentor, techie

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78 Videos (3h 3m)
    • Course Promo Trailer

      1:23
    • Introduction1

      1:01
    • Introduction2

      2:19
    • Ideation intro

      1:06
    • Core Value Proposition

      1:54
    • Surveys Rule!

      7:39
    • Research the Market

      3:01
    • Build a Better Mousetrap & Resources

      2:07
    • Lean Canvas

      2:18
    • Team intro

      0:57
    • Choosing Cofounders

      2:40
    • Challenging your team members

      5:28
    • Legal intro

      1:02
    • Cross your T’s and dot your I’s

      7:23
    • Equity & Stock Options

      4:08
    • Board of Directors & Advisors

      2:39
    • MVP intro

      1:47
    • Definition & Examples

      2:33
    • SCRUM & Task Management

      3:35
    • Needs vs. Wants

      1:48
    • Visualization, flowcharts, whiteboarding, workflow, etc.

      3:38
    • Leverage Open Source Technology

      3:51
    • Deciding on a Tech Stack

      2:46
    • API’s & SDK’s

      2:38
    • Research UI/UX

      1:38
    • Crowdfunding

      1:32
    • Name, Brand, Logo

      4:58
    • Shorcuts to MVP

      4:38
    • Beta intro

      1:01
    • Press Releases

      3:21
    • Blogging and Social Media

      5:32
    • Q & A for the public

      1:21
    • Promo Video

      1:38
    • Resources

      3:54
    • Analytics intro

      0:33
    • Metrics

      1:18
    • Google Analytics

      3:36
    • User Acquisition Funnel

      5:20
    • Pitch intro

      0:16
    • Inspiration for your pitch

      3:06
    • Elements of a great pitch

      3:04
    • Pitch Tips

      1:27
    • Instamour Example Pitch

      3:03
    • Funding intro

      0:32
    • The 4 Ts

      1:17
    • Pitch Deck

      1:23
    • Q & A from investors

      0:58
    • No versus Yes

      0:46
    • Types of investors

      2:13
    • Tips to Land an Investor

      4:18
    • Due Diligence

      2:13
    • Term Sheets

      1:42
    • Resources

      1:20
    • Scaling intro

      1:00
    • Catering to a large audience

      4:33
    • Storage, speed, and security

      2:50
    • Growth Hacking

      9:45
    • Partnerships

      1:13
    • More fundraising

      2:28
    • Acquisition or growth

      1:46
    • Applying principles

      0:56
    • Dont be afraid

      0:19
    • Learn from mistakes

      0:57
    • Choose a job you love

      0:42
    • Stay healthy

      0:27
    • Praise your peers

      0:48
    • It's never too late

      1:25
    • Never give up

      0:35
    • Exude greatness

      0:31
    • Take breaks

      1:06
    • Listen x 3

      1:30
    • Organize your life & make priority lists

      2:50
    • Never stop learning

      0:35
    • Give up control & find a mentor

      1:15
    • Become an expert

      2:13
    • Minimize your expenses

      2:53
    • Set goals

      1:51
    • Conclusion

      1:18

About This Class

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If you are new to entrepreneurship and are ready to bootstrap your first startup, or have already created something and want to learn how to get to the next level without spending a lot of time and money, then this is the course for you!

In this course, I will take you through 11 chapters.  Here they are in order:

  1. Introduction
  2. Ideation
  3. Team Building
  4. Legal Stuff
  5. MVP (Minimum Viable Product)
  6. Beta Launch
  7. Analytics
  8. Your Pitch
  9. Fundraising
  10. Scaling
  11. Final Thoughts

Some of the things we will cover in these chapters include but are not limited to the following:

  • How to validate your idea
  • How to figure out your target market
  • How to use data to drive your decisions
  • How to choose your cofounders & team
  • What to look for in mentors or advisors
  • The legal documentation you will need
  • How to build a Minimum Viable Product
  • How to have a successful Beta Launch
  • How and why you should use Analytics
  • How to craft a story to pitch investors
  • How to monetize your platform
  • How to choose and seek out investors
  • How to scale your company
  • How to drive user engagement
  • The proper way to engage the press & media
  • How and when to pivot your company
  • How to approach various funding sources
  • How to become an expert in anything
  • Ways to improve your life and reach your goals

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Previously taught exclusively at the University of Pennsylvania's Wharton school of business, this course is now open to the public by the creator and instructor of the course: Jason Sherman.

This course is based on Jason's book called Strap on your Boots.  It's available on Amazon, Barnes & Noble, and other bookstores around the world. So I encourage you to pick up a copy to use during the course.

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Jason Sherman

Serial entrepreneur, mentor, techie

Jason Sherman is a serial entrepreneur, award winning filmmaker, journalist and tech startup expert. He has been featured by more than 10 media outlets including the Wall Street Journal, USA Today, FOX News, and ABC News. He is fluent in Spanish, is a classically trained violinist, and is a regular speaker on FOX's Futurist TV Show: Xploration Earth 2050.

Jason runs a technology consulting company and film studio from Philadelphia, Pennsylvania, and speaks regularly at universities and tech meetups. He has given guest lectures at Drexel University, Temple University, University of Pennsylvania, and other local universities. His methodologies on entrepreneurship and data driven decisions are his main source of education to those he helps all around the world.  His new book Strap on your Boots is the culmination of his life's work to help other entrepreneurs succeed.

During the Winter of 2016 / 2017 semester, the prestigious Wharton school of business at the University of Pennsylvania hired Jason to create and teach a course based on his book. Using most of the course material as well as adding more detail and extra information, the course is now available to everyone!