Startup Content: Writing You Need When Starting A Small Business

Michael Luchies, Entrepreneur & Writer✎

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10 Videos (29m)
    • Introduction

    • 5 Types of Content Your Startup Needs

    • 3 Things to Know Before Writing

    • The Value Rule

    • Descriptive Content

    • Website Content

    • Blog Content

    • Email and Newsletter Content

    • Social Media Content

    • Complete Your Worksheet


About This Class

Startup Content: Writing You Need When Starting A Small Business is a fast-paced, action-oriented course geared to quickly turn your startup into a brand worth following. 

As a student in this course, you’ll learn:

  • 5 types of content you need 
  • 3 things you need to know before writing anything
  • The 'Value Rule' 
  • How I approach content when working with small businesses and in my own marketing efforts
  • How to create 3 quick blog topics for your first three blog posts
  • Tips and tricks when writing each type of content for your business 
  • And more! 7eebe523

12 of 13 students recommendSee All

This is a valuable course for any startup looking to begin creating or improve their content. Looking forward to more!
Very good introduction or refresher to starting a small business or online blog.
Simple and pretty straight to the point. I liked it





Michael Luchies

Entrepreneur & Writer✎

I'm writer, entrepreneur, and creative Michael Luchies. I help entrepreneurs, startups, and small businesses grow their companies with content, marketing, PR, social media, and website copy. 

I am the Founder of TrepRep, Content Manager at After School, a contributor for Entrepreneur Magazine, Content Manager for Frigibar, Copywriter for Propllr, and ghostwrite for several inspiring entrepreneurs and companies. 

Before starting my own business, I helped thousands of young entrepreneurs co-leading the Collegiate Entrepreneurs' Organization (CEO). During this time I published over 1,000 articles, interviewed countless young entrepreneurs, and learned from some of the best entrepreneurs from around the world. 

I began freelancing on the side of my regular work in 2007, and have completed over 600 jobs, from blog posts to tagline creation to naming hundreds of businesses. I am also the former Interview Editor and Podcast Host for Under30CEO, where I interviewed over 100 American entrepreneurs and published articles based on our conversation. 

In my work, there's nothing I love more than helping small businesses. I've been blessed to work with hundreds of businesses and want to continue to help thousands more by sharing everything I know with awesome people just like you.