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Startup Content: Writing You Need When Starting A Small Business

Michael Luchies, Entrepreneur & Writer✎

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10 Videos (29m)
    • Introduction

    • 5 Types of Content Your Startup Needs

    • 3 Things to Know Before Writing

    • The Value Rule

    • Descriptive Content

    • Website Content

    • Blog Content

    • Email and Newsletter Content

    • Social Media Content

    • Complete Your Worksheet


About This Class

Startup Content: Writing You Need When Starting A Small Business is a fast-paced, action-oriented course geared to quickly turn your startup into a brand worth following. 

As a student in this course, you’ll learn:

  • 5 types of content you need 
  • 3 things you need to know before writing anything
  • The 'Value Rule' 
  • How I approach content when working with small businesses and in my own marketing efforts
  • How to create 3 quick blog topics for your first three blog posts
  • Tips and tricks when writing each type of content for your business 
  • And more! 7eebe523

14 of 16 students recommendSee All

Absolutely fantastic. My start up is overwhelming at times, but with strategized writing like Michael has detailed, it will sure help us. Thank you!!!
This is a valuable course for any startup looking to begin creating or improve their content. Looking forward to more!
Very good introduction or refresher to starting a small business or online blog.





Michael Luchies

Entrepreneur & Writer✎

Hello! My name is Michael Luchies and I'm a writer and entrepreneur. I help entrepreneurs, startups, and small businesses grow their companies with content, marketing, PR, social media, and website copy.

I am the Founder of TrepRep, Communications Manager at After School, a contributor for Entrepreneur Magazine, Content Manager for Frigibar, Copywriter for Propllr, and ghostwrite for several inspiring entrepreneurs and companies.

I have been published and/or featured i...

See full profile