Start with Conversation: Content Planning for Business Owners & Bloggers

Eileen Cotter Wright, Freelance Travel Writer & Content Strategist

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5 Lessons (19m)
    • 1. Introduction

      1:48
    • 2. Brief Crash Course in Content

      7:35
    • 3. Brainstorm, Idea Dump, Organize & Execute

      3:47
    • 4. Advice: Don't Stress; Have Fun with It!

      4:11
    • 5. Final Thoughts

      1:58

Project Description

Create or Re-vamp a “Digital Content Gameplan” for Your Business

ASSIGNMENT

Before we even dive into actual copy and writing, we need a strategy to get started. Your assignment will be to write out a ‘business plan’ solely for your content’s online presence on your own website.

DELIVERABLE

Upload your organization tool, editorial calendar or content plan that includes:

● Keywords and copy guidelines

● A calendar for a three-month strategy

● Tracking program

● Content budget

● Creation gameplan (outsource, grunt work, etc.)

Student Projects

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Barbara Fillip
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