Start an Online T-Shirt Business at Zero Cost

Douglas Butner, Live in Love

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25 Videos (1h 56m)
    • Taking This Course

    • Coming Up With a Concept

    • Deciding on a Name

    • Creating Your Logo

    • Building Your Brand With Temple Branding

    • Temple Branding SDF Example

    • Staying Organized

    • Style Guide

    • Collecting T Shirt Ideas

    • Graphics Software: Looking at GIMP, Photoshop, and Illustrator

    • Creating Digital Art For T-Shirts

    • Formatting and Saving Images

    • Keeping Designs Organized

    • Types of T-Shirt Printing

    • Marketing Research: Planning Ahead

    • Getting To Know Marketplace Vendors

    • Printful and Teespring

    • Preparing Descriptions and Uploading

    • Comparing Tags with Adwords

    • Signing up for Social Media

    • Posting to Social Media

    • Tracking Payment and Sales

    • Optimizing Stores

    • Continued Success

    • Thank you and Author notes


About This Class

In this course you will learn to launch and promote a T-Shirt label online. We will avoid all inventory costs and overhead by using print on demand merchants to sell our designs on shirts around the world. In this course, we will use Redbubble, Skreened, Cafepress, Zazzle, Society6, Spreadshirt, Threadless, Teespring, and Printful to sell designs on Shirts and other products. These companies fulfill the creation and shipping of our products, meaning we don't need to invest in equipment or stock. We will promote on social media sites to get free marketing. 

I won't just show you how to upload shirts for sale, we will go through building a lasting brand, and developing a workflow for producing high-quality art. We will use structured descriptions to make uploading our designs a breeze. Even better, what we design for T-shirts can be made for sale on other products, like stickers coffee mugs, wall clocks, and just about any other product you can imagine.

I'll be giving you the knowledge I acquired in the last two years running my own T-shirt businesses. I have had a lot of fun running online T-shirt shops just like the ones we will be creating. Everyday smiles are brought to my face via emails alerting me to a purchase. While it is hard to make huge money selling t-shirts, its relatively easy to make consistent good money. But it's not about the money. The best part of the t-shirt business is knowing that somewhere around the world, somebody is wearing something you have designed. It's also fun to wake up to emails saying you have made money while sleeping!

I hope this course get you as excited about T-shirts as I am, and I wish you great success!

58 of 59 students recommendSee All

Wow! So much info! One of the best courses I've taken on Skillshare. Very well presented - this guy knows his stuff!
This is the best class I've taken on Skill Share. Lots of interesting information, the teacher knows his stuff, but also just seems like a very nice person. Would recommend!
very cool instructor!





Douglas Butner

Live in Love

Douglas Butner, who designs under the name Douglas Fresh or Sir Douglas Fresh,​ is passionate about business, design and the web. Douglas has over 6 years experience as a hobbyist web developer, and over 2 years as a professional designer. Douglas is proud to call himself a geek, and loves learning new skills.

Douglas has a Bachelor's degree from Frostburg State University concentrating in marketing, and sells his designs on products around the world daily. Currently he runs several designer shops including Sir Douglas Fresh and Fresh Thread Shop. Douglas joined Udemy to inspire others to fall in love with design as he has. In the future, Douglas hopes to help artists by providing a platform to sell reproduction rights to their art.

My Qualifications and Works

Business Qualifications

I have always been fascinated with business and marketing, and made this my academic pursuit. While attending Frostburg State University for business with a concentration in marketing, I started a successful t-shirt design business. After graduating FSU with high honors in 2014, I started an LLC for my current web project, the Current X Change. I am particularly interested in branding and online marketing, and hope to share my knowledge with hungry entrepreneurs worldwide.

Design Career

I am an active graphic designer with a variety of skills and disciplines. Besides designing vector art for my t-shirt designs, I do photomanipulations in photoshop, and create fractal art using algorithmic software. I sell designs on t-shirts, stickers, canvas, leggings, and a variety of other products. Over the past two years I have sold over 5,000 products made with my designs, without spending a dime on advertising.

Web Work

As a high school sophmore, I developed a social network called Myhs[.]us (now retired). I learned PHP, MySQL, JavaScript, and CSS from books, and became quickly obsessed with the web. As a senior in high school, I developed Blurba[.]com (also retired), a site that used AJAX, allowing all interactions to take place in real time without refreshing the browser. Currently, I run a handful of sites related to my art, and am working on a platform called the Current X Change that will allow users to share and sell their digital art. While I don't teach any courses on web development, my experience in web development gives me a more in-depth understanding of online marketing.