Start an Online T-Shirt Business at Zero Cost

Douglas Butner, Live in Love

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26 Videos (2h 9m)
    • Taking This Course

    • Coming Up With a Concept

    • Deciding on a Name

    • Creating Your Logo

    • Building Your Brand With Temple Branding

    • Temple Branding SDF Example

    • Staying Organized

    • Style Guide

    • Collecting T Shirt Ideas

    • Graphics Software: Looking at GIMP, Photoshop, and Illustrator

    • Creating Digital Art For T-Shirts

    • Formatting and Saving Images

    • Keeping Designs Organized

    • Types of T-Shirt Printing

    • Marketing Research: Planning Ahead

    • Getting To Know Marketplace Vendors

    • Printful and Teespring

    • Preparing Descriptions and Uploading

    • Comparing Tags with Adwords

    • Signing up for Social Media

    • Posting to Social Media

    • Tracking Payment and Sales

    • Optimizing Stores

    • Continued Success

    • Thank you and Author notes

    • 2018 Update

62 students are watching this class

About This Class

In this course you will learn to launch and promote a T-Shirt label online. We will avoid all inventory costs and overhead by using print on demand merchants to sell our designs on shirts around the world. In this course, we will use Redbubble, Skreened, Cafepress, Zazzle, Society6, Spreadshirt, Threadless, Teespring, and Printful to sell designs on Shirts and other products. These companies fulfill the creation and shipping of our products, meaning we don't need to invest in equipment or stock. We will promote on social media sites to get free marketing. 

I won't just show you how to upload shirts for sale, we will go through building a lasting brand, and developing a workflow for producing high-quality art. We will use structured descriptions to make uploading our designs a breeze. Even better, what we design for T-shirts can be made for sale on other products, like stickers coffee mugs, wall clocks, and just about any other product you can imagine.

I'll be giving you the knowledge I acquired in the last two years running my own T-shirt businesses. I have had a lot of fun running online T-shirt shops just like the ones we will be creating. Everyday smiles are brought to my face via emails alerting me to a purchase. While it is hard to make huge money selling t-shirts, its relatively easy to make consistent good money. But it's not about the money. The best part of the t-shirt business is knowing that somewhere around the world, somebody is wearing something you have designed. It's also fun to wake up to emails saying you have made money while sleeping!

I hope this course get you as excited about T-shirts as I am, and I wish you great success!

82 of 84 students recommendSee All

Extremely informative, practical and easy to follow. Just what I needed to in order to find clarity and confidence regarding what my company is about and how to physically move forward with my ideas. Highly recommended.
This class is great! This class answers the question "how do I start a t-shirt business" with step by step instructions and guides There is so much info out there about how to start a t-shirt biz most of it 1/2 hidden behind different sales funnels it is hard to figure out what steps to take when But this class answers it all
So much more than I expected! What a generous guy <3





Douglas Butner

Live in Love


I am an active graphic designer with a variety of skills and disciplines. Besides designing vector art for my t-shirt designs, I do photo manipulations in Photoshop, and create fractal art using algorithmic software. I sell designs on t-shirts, stickers, canvas, leggings, and a variety of other products. Over the past four years, I have sold over 15,000 products made with my designs, without spending a dime on advertising.


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