Start YouTube: Build a Channel From Scratch | Francesco D'Alessio | Skillshare

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Start YouTube: Build a Channel From Scratch

teacher avatar Francesco D'Alessio, Host of Keep Productive

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

6 Lessons (57m)
    • 1. Start YouTube in 2020: Build a YouTube Channel

    • 2. Choosing Your Channel Focus: Niche Topic, Passion & Value

    • 3. First 50 Videos, Content Calendar & More

    • 4. Your Community, In-Person Collaborations & Trialing Podcasts

    • 5. Your Brand, Mission & Thumbnails

    • 6. Monetization: Monthly Sponsors, Ad Revenue & Affiliates

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About This Class

After spending the last 5 years building Keep Productive to over 100,000 subscribers, I wanted to share the lessons, things that have worked and advice to building a new YouTube channel.

Starting a YouTube channel can be a great way to share expertise, grow an audience and expand your business, here are some of the ways YouTube can help: 

  • Help people around the globe
  • Build your personal brand¬†
  • Growing a full-time income¬†
  • Give a persona to your company¬†
  • Teach and share insights¬†

In this Skillshare class, our goal is to help you get started on YouTube. We've created a guidebook to starting YouTube and build a channel from scratch, with more lessons uploaded monthly. 

Looking forward to teaching you all! Francesco D'Alessio

Meet Your Teacher

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Francesco D'Alessio

Host of Keep Productive


My name is Francesco, I'm the host of Keep Productive on YouTube

This is our Skillshare channel covering productivity tools, hacks, and advice. 

Our most popular classes include: 

Finding your perfect to-do list application Get started with Notion  How to become a successful student 

We can't wait for you to join our classes and lessons. 

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1. Start YouTube in 2020: Build a YouTube Channel: Hello. Ever money is Francesca Allessio on this school chair Class is all about how to build a YouTube channel from scratch. I'm gonna take you through the process is that I used to build a YouTube channel on DNA. Now we run a channel will keep productive, which has over 100,000 subscribers. Now, I'm gonna try and keep this very structured, so we're gonna be talking about number one, The planning sign of stuff, obviously organizing yourself and working out what your 1st 50 videos are, Andi, much more. We're going to talk about the growth side, things like collaborations on making creative pieces of content on keeping that natural organic cycle going. And finally, we're going to talk about the monetization side of it. Obviously, sponsorships and ads can be an important part of bringing income into a YouTube channel. Now, of course, the times change. YouTube will potentially go in the future. But as you can imagine, it's still a really popular way to naturally teaching audience or grow your persona online . Onda also to improve the lives of other people's through your videos. So I'm gonna share some of the advice that I've learned over the last couple of years. Building Keep productive, which now has 100,000 subscribers on dawn average free 100 to 500,000 views a month are on videos. So I really look forward to you joining us in this culture class. And hopefully we can go very granular with all the details on the lessons mistakes that I've learned on the way. So thanks very much and I look forward to you rolling. 2. Choosing Your Channel Focus: Niche Topic, Passion & Value: Hello, folks. Welcome back. And first off, thanks very much for enrolling. Now, I wanted to start this first lesson talking about your channel itself and more about what you're going to start building on YouTube now. Off course. You may have an idea already, so if you do, you may want to skip toe a little bit into this video. But if you don't, this first part might help you to narrow that idea down. Now, as you can imagine, YouTube is full of videos. It's full of different channels that are doing a range of different things now, one of things that a lot of people tend to do when they start out YouTube is they look towards many of the big channels, the ones with millions of subscribers. And they say themselves. I will do that because it's getting that many views, and you know, that's a totally understandable perspective. And of course, that's something you can do. But I think for long term sustainability, I think it's important to look at what matters to you and what things you want to talk about. Now let's be clear, you may know, have a crystal idea of what That was when you start, for example, with myself. I started out doing productivity tool editorials occasionally talking about my favor applications, and that's now grown into more of a news coverage, off tools, reviews on interviews. And I never knew that it would grow into that. But looking back, I can now see the sort of evolution of it. So you may start out doing something very different to what you do in, say, five years time. But it's important to have a good idea of what that is. So my first hip is don't necessarily jump to what the bigger YouTube is doing. Andi think that's a have long or doing FIFA football videos. Even filming yourself doing pranks would be the best way to start growing a channel. The best thing you can do is to look at niche content. Now. I think that because and naturally YouTube has grown that we've seen this expansion of a range of different things, and I think now the best channels that will grow in YouTube will be the ones that are niche , the ones that focus in on a specific thing. So, for example, if you are someone, it collects stamps, and you want to document that stamp process. Take a look at what videos are being creator on stamps. Whether you can talk about a specific category of stamps, obviously making sure that you have enough content to talk about and enough passion to get interested in a topic so you get the idea you've got to do is Nisha's possible if you're looking to grow and become a thought leader in that area. For example, when I looked at YouTube, obviously I had a passion for talking about productivity tools, very interested about evident to do ist and other such resources. And naturally, you can imagine that over time I was looking other people doing YouTube. I think people like Steve Dato, Mike Vandy, many others in the space and going, How can I differentiate myself? How can I make it more knee sha than I doing? Say what they're doing and I continue to evolve on that and try and improve on it. So in your early days off, mind mapping out ideas, it's important to pick a topic on narrow it down as much as you can, because when you're getting started, you're trying to look to see what works. So when you do say your 1st 10 videos, you may actually find a few of your favorite fans. Andi. It can gauge which we'll talk about that much later on in the growth section. But, of course, that planning concept of actually working out what you want to do is very, very important. Okay, so obviously in itself, YouTube takes a lot of time to do so. You have to have a long term approach. And what I mean by that is, for example, when I was talking about reaching 100,000 subscribers that collectively took me five years , not because I wasn't posting on a regular basis, not because I didn't have talent per se although I do will explain the sort of rules that I have around talent on video creation. But it's mainly because I had some form of long term perspective. I didn't necessarily want to get 100,000 in one night. I was more focused on getting 100,000 in however long it would take me to get that as long as I was providing value. I think a long term approach is important if you have passion. So, for example, if you wanted to start a YouTube channel about fridge magnets, for example, something very specific then of course, you have to have passion behind that. You have to have an interest in the topic, or else when it becomes difficult when the consistency is needed. When the for example, the growth strategies will talk about later, come into hand. You'll need that passion because it will help you to get through certain periods of time. And naturally, everything has highs and lows. But naturally, when you have passion or interest in the topic, you'll ride through those difficult times. So, obviously, this is a very open and broad topic to start us off with. So to be clear, let's recap. You need to find a channel. Focus. Look at your niche. Do some research. It could be a couple of days. Look around Who's making videos on What are they talking about? And how can you differentiate yourself from them, even if it's by a few degrees? That can really really help, and especially when you're looking toe start in a topic that's already been created, and number two look at a long term focus. Don't necessarily say Give yourself six months. Give yourself a year. I'd give yourself 10 years because persistency is key and also making sure that you have that long term focus that value delivered will help you instead of necessarily running to get money at the start. Which isn't going to happen. Practically happened in some cases, but not in all cases. So there my first initial tips. Spend some time on this. I can't tell you enough. Just get a bit of pen and paper. Spend some time mind mapping what that process looks like. And, of course, it won't necessarily be the same at the end. But it will be over time, so let's start with that channel. Focus. Let's do a little bit of a workshop on it, and I'll provide some notes in the description below, and it will. Folks join this in. The next section will be talking about the content calendar on looking at your 1st 50 videos and how you can actually get ran your with that or recommend him tools on. This is the part of the planning process of very important. So join us in our feature on 3. First 50 Videos, Content Calendar & More: So let's talk a little bit about your first pieces of content. And, as you can imagine, with every single YouTube channel, you have to have some form of schedule or what's going on in the future. When you naturally get your first bunch of subscribers, you want to keep them updated and naturally produced videos. ANDI, As over time you'll get those. You'll have more, more ideas from them, which off course can provide a lot of value. But in that meantime, when you're starting out, I remember when I started out it was particularly tricky because I didn't have that, a group of individuals that were sort of pointing me towards some videos to do. But the best way to start out, and something that I did was list out the 1st 50 videos. Now you're probably wondering, was at 15 15 No, it was 50 50. Now, the reason why I recommend doing 50 videos is because what you want to do is you want have pretty much a good six month of videos to produce without any external inspiration. For example, when you're starting out your YouTube channel, you want to basically have a schedule of all the videos that you're going to make as a way to reduce any friction of any creativity. Because when you start the YouTube channel when you don't have a plan, you may be hit with a difficult scenario when you run out of ideas. And that can naturally be a really hard road block when you're trying to produce more more content. And I think the goal of starting out YouTube channel is consistency, whether you do it one time a week, three times a week or one time every two weeks, it's about making it routine and making sure that you're delivering content on a regular basis. So the first activity is to Gramp, Apple notes could be Evernote, which is a very popular tool for that. I actually use notion, but I'll talk more about that in a moment to create your 1st 50 videos on. The main reason behind this again is to make sure you've got enough content produced. For the 1st 6 months now, we wanted to recommend two pieces of software. The first is notion Andi. I used the can ban and calendar boards and actually and in videos Andi help me plan some of that content. Andi. It gives me a way to firstly see what's coming up in a calendar view, which a lot of people like and also it helps me to plan, are in advanced for ideas. So notion is really simple tool. It is free, and I think it will be a great tool for get going. Now are mentioned mawr about notion. We actually skills your class about notion too much more in depth toe. But it will help you to start adding in ideas and even starting to put the stages in which the rim now the seconds along wanted to recommend is one called Trail. Oh, Now, I would say this is a lot more simple and probably benefit you as your getting starter's one I used very early on. For example, you can go ahead and create these different stages in which videos that created So for example, you could say, for example, you could say all the videos that needs scripting go here or the videos that need producing or editing go here or the videos in the filming on naturally the different stages that you may have for your video workflow. So those are two tools you can use. Obviously, choose one of them on. My biggest recommendation is really not to worry too much capital, those of good recommendations. It's important just to really governor do it because in the in the long run, you get carried away with the tool at hand and not with the planning and processing off videos. So that's the content calendar side of staff that's planning your 1st 50 videos, and that's really, really important. So you're probably wondering, what tools do I need? What resources do I need to produce these videos? Andi. When I started out, I was very much trying to get things a slimmest possible, and I still think this is very fundamental when you're starting out. So, of course, many people when they see YouTubers or, for example, when they want to start out a new trip go. I'm going to invest in £1000 camera or I'm going to invest in a £500 microphone or I'm going to buy the most high quality video editing software out there. Now, that's totally fine if you have the money and you're comfortable doing that. But my biggest recommendation in the advice that I took was to keep things as slim as possible. So what I did is I used a free editing software called YouTube editor on my chromebook when I started out, and that was a free software. It had absolutely rubbish. Video editing quality on the important thing behind that is I was using a free tool to get me started because I had no money coming in from this side project. So making sure that I had minimal overhead was really, really important on down something that I really urge you to do. Look at free software. If you've got a Mac I movies, works well. I believe there's a free one for Windows Windows Media Suite. I think it's under, but always look for the free software to do this, because when you're starting out, you don't want to overcomplicate things by buying the best one. Learning how to do it, you're slowing yourself down, and my biggest recommendation to everyone is to keep the process really, really slim. So you're probably wondering, should I buy an expensive camera? Should buy expensive mike phone. Not necessarily. If you are looking to use for business. Maybe there some value in it. I find particular good value in the Yeti Monk phone, which is a good all round microphone recording podcasts and also YouTube videos. But I wouldn't really stress too much. I when I first started, was filming on my Motorola G six camera, and I was also recording using, I think my iPhone or whatever camera that had there and don't get me wrong. The quality was bad, but it allowed me to produce the consistency that I needed to them build and improve later on. So now I have invested in about $400 camera and about $1000 camera. Sorry, $1000 camera and a pound of foreign dollar mike phone. Um, but that's being over time on. Naturally, I've always looked have the most slimmest version of the technology so that I can produce the content in a fastest way possible on look, 1% improvement every single time. This is a concept, and I actually stole from James Clear, who wrote a fantastic book called Atomic Cam. It's 1% better. Every single video you produce make the next 11% better not necessarily 100% because people can naturally hit roadblocks when they look to compellingly regenerate and make sure they hit the highest consistency. I see a lot of young YouTube is, and also medium sized you tree was that have bean stopped in, burnt out by their stress and need to have ah, high quality video. If quite quality is important to you, you have the skills and talent that's fine, and naturally you should maybe reduce the amount of videos you produce in the week. But if it's not an important, I don't necessarily recommend it. I think that quality can be improved over time. You can always re make a video that you did four years ago. I definitely have. I, for example, used to film one called How I Organized to do its videos. A re filmed them every three months, and the quality from the 1st 1 to the most recent one is massively different. So being able to consistently improve is so important. Okay, so we've talked about the content calendar we've also talked about when you're looking at tools, basic camera, basic set up, and I said said, it's very important to keep that very slim and a start. But what? The one thing that I think a lot of people look at is constantly reviewing other channels and constantly looking at them and going. I need to do better than this channel I needed about. That s some goodness in that and I'll talk about that a little later in the growth side of stuff, especially when it comes to thumbnails will look at a toll that I use for thumb. Now it's bit later. But as you can imagine, when you're starting, its not necessarily important to look other people, it's important to look at yourself and how you're doing. So what I recommend is every single two weeks is to sit down with yourself. Bit of pen and paper. It could be it's all, like, new, picked up earlier, like Evernote and doing a channel review for yourself at the important thing behind. This is so that you actually look and see how you're progressing and how you want to improve. So it took about that 1% per video concept. This is one way to constantly batch our issues you're having with your video, so watch the last three videos you've done. See what could be improved. Look at, say some other channels in your space and see what you could be doing to being like them or be towards them. And each step, you will improve in each two week block. You can add in some of the bigger upgrades, not necessarily to your talk it, but to your scripting, to your editing process onto your workflow. Now, speaking about workflow workflow is a pretty fundamental part of this. Obviously, you're gonna be doing it pretty consistently on one of things that I found, is to consistently improve and track your workflow and how you go about doing things. Now. There's are obviously a lot of value in spending a lot of time and editing, crafting stuff beautifully, but I always consistently try and use that 1% rule. So, for example, now when I create a video, I don't necessarily take 23 hours to edit it. It takes me about 35 minutes Now. I would say yours is probably going to take if you're filming, say like this between 45 an hour. But I do a lot of screen recording, so that's gonna take me less time naturally, but I think it's really, really important to keep those processes in times and steps down to the minimum when you're getting started. Because let's say you have a a four hour video process that you do from filming or the way to releasing it. You're gonna be back down and really stressed out because that's gonna be one video a week or maybe even know even that because you get so stressed out the third week that it doesn't become a reality. So it's really important that you look at how long it's gonna take you to script Teoh produce, to do research, to edit, to film, to naturally getting out and uploading it through the YouTube platform. That is all really, really important. So if you can gauge the amount of time you're gonna do it in, I believe my first few videos took him out 30 minutes from filming to getting it done, and the second thing I'd recommend to do is batch ing that So what I'll try and do is record an entire process in one day. Now, normally, Tuesdays are my times to do that. This is a concept developed by Mike Body. Very simple. It's called week themes or day themes, he calls them. But basically all you do is you choose a day to do a certain type of activity like recording. You could, for example, leave editing to the next day, but the concept behind it is so that you do. You set up the camera once you do all the recording you need in one session. So if you're doing on a Saturday afternoon, then that cannot be done very easily. I remember when I first started out I was working on your startup, so naturally it was fairly busy with some of the projects we're doing, especially out of work time you put in the hours were to start up sometimes that you don't necessarily need to do Andi. I remember filming the introductions to my videos on the way to work on Die Do maybe three or four going through a park slightly embarrassing. It was a quiet park, but the concept was there matching doing a batch of things so that I could then upload them in organizing for later. So it wasn't necessarily being too, you know, specific or very worried about how my content was coming out. So it's really important that you look at matching on DTI, trying to introduce that into your system. But I have no doubt that you'll do a great job on. And the thing is, it really does take time and take effort. And each time you see yourself improve on and and as you grow your community, your community will see that. And I've had definitely a lot of people who followed me from the start that have appreciated the slow improvement on. They definitely make sure I'm aware of that, which is so kind of them. So hopefully that helped you from the content onto the tools to the sort of planning side of stuff we're gonna be talking about next up in the growth section about collaborations on other avenues that you could go naturally when you're growing your YouTube channel. So, guys, thank you very much and I'll see you in a bit 4. Your Community, In-Person Collaborations & Trialing Podcasts: So, folks, Now we're gonna be talking a little bit more about at the growth stage off YouTube, so you've naturally set up a channel. Focus. You've also picked a niche your maybe starting to plan some of your first videos and concepts. And they're all really fundamental pieces off the puzzle because when you get started, it's all about getting the ball rolling. But naturally, when you're, say, 2 to 3 months in, you'll want to look at a few different strategies that you may want to lay on top of the things that you're already doing. So I first want to talk about the community aspect off YouTube, then also talk about the collaborations Andi network. So let's start with the concept of community now, with every single tribe that is created online. You have a community that goes along with that. Andi. I remember when I first started making videos, it was really about people who were using tools that I would talk was talking about, like Evernote to do ist Sana and trail. Oh, and many more. Andi, Naturally, what I would do is I would get engaged in the comments in to sort of key ways. The first was naturally to help and support them, obviously adding value. So, for example, helping your community with problems they may be having and your community might be driven towards a similar goal. Working together could be a fitness community. It could be that stamping community we talked about earlier and helping them with a certain solution. On the second, the majority of questions were based around recommendations and also engagement. So people were recommending videos for me to do in which I would take these videos of the community, recommend Andi. I would put them into the content calendar that had on trail. Oh, now the main reason behind that is because you want to create content that you community wants to watch to bid of the balance. You've gotta have some sort of creative vision of what you want to see for the channel, but also this vision of what the community wants to see. So, for example, most recently I've been trying to do as many Rome videos in preparation because a lot of people talking about that they've got a lot of questions. So I'm focusing in on that tool, and that's when you've always got to have some sort of pulse on the community, so there's obviously that aspect of it. So making sure that you're always engaged with your community, there's lots of different ways you can do that outside of YouTube, too, is starting a Twitter account and naturally engaging with them there. You could, for example, start a discord at group, which many people do to have live conversations. You could do regular live streams to go a little bit deeper on a certain area that you're talking about, or answer certain questions on even utilizing networks like Facebook to create groups. This has worked particularly well on YouTube with keep productive because we've been able to make groups for certain toll tools that we do features on. So it is important to go and look at the community aspect off YouTube because that's in the long run, who you're doing it for, on naturally, who were gonna becoming a visiting your channel and enjoying your content, so in particular with those who were looking to build some sort of authority in an area. I think that layer adds an externality to just your YouTube. Content on naturally can help toe protect some sort of long term sustainability, and obviously it's important to take a look at your network. Now. Network is really important. The people who are in your space actually making videos is are so important. Those who are very large, those who are medium sized and even those who are ran about the same sort of size you maybe in a few months. And of course, other people are always going to be creating content in the area. And that's what I found. But the best way to actually like work with those people is to work with them, actually collaborate with them. So there were obviously two ways you can go about this. You can work together on collaborations that could be in person. So, for example, if you live in similar area to that person, you could meet up with them. Andi share a video with each summer. So, for example, one video on your Channel one video of my channel and obviously approached that in a long term relationship, the people, at least you have done in person collaborations with Like Alley. I'm looking Teoh, naturally be friends with alleys. It's a long term relationship. Onda. We naturally have very similar interests because we talk about the same topic, so we're able to naturally communicate on a regular basis because of that. So it's always about the relationship versus necessarily the one time transaction. Andi. That's how I've made such good friends in my particular space, for example, with Mike Volley, Steve Dondo, Car PELLINE Thesis Imperative Ity Channel, which is run by Scott Friesen and so many more. And I'm always looking for deepening relationships with other you tubers to continually build long time friendships. So look at ITM or like making friends versus one time transactions. And, of course, over time that will bring, you know, only a great relationship around the world, but also a good set of network that obviously you can call on and they can call on you. Now. The second thing you can do is remote collaborations. There's something I do quite a lot. I'm based in a very remote part of the UK, and even getting to London can be very difficult. So what I've done particularly well, I guess, is done. Remote collaborations. So, for example, recording my part on dstets itching on their introduction at the start and obviously posting on their channel or doing the reverse them, sending the bulk of the stuff and meet introducing them at the start of the video so that you have the ability to share each other's channels on each other's channels to extend your network. Collaborations are a great way to improve your describe account, but also introduced some variety for your community that is watching along. Maybe they want to follow a similar channel. And actually, I think you to pretty much promotes the concept of you staying on YouTube. So that benefits there. For example, the audience retention time. Andi can naturally helped to lift your subscribe account, so that is one thing to think about in person or remote collaborations. So obviously we talked about community there. We've talked about the collaboration Sinus stuff, which is very, very important. One of things I want to talk about is the different avenues. We mentioned it and start with the Facebook groups on other aspects. And of course, this course is all about YouTube itself. But I think one of the things that can be very beneficial is to not put all your chips on YouTube. Onda obviously is fairly controversial and talk more about the monetization sign of this are in one of the monetization videos. But actually looking at other platforms on building a presence on them is important. So, for example, in my case, I have Twitter, which is a good way to still promote concepts. And a lot of followers have moved from YouTube over to Twitter to follow their And, for example, if you chew went away, then I still have some form of announcement to the world through Twitter, and the same goes with the Facebook groups for keep productive, but also with medium. This is a blogging platform, Andi. It's something that I still in a signed. I write pretty 1 to 2 pieces of weak, and it's another form of content that I can put out there. So we don't just have that concept, and the main reason I bring this up is full of actually a very good reason. We also have the podcast, so we do a weekly podcast, which is called tools. Their use, which covers interviews with professionals about the tools that they use and the idea behind adding some of these different bows to the bow strings to the bow. I think the phrases is toe expand, the potential of growth in the future. So, for example, with the podcast, it allows another form of network if the YouTube went down and vice versa, if you two went down, if podcast went down, I could point them towards YouTube. So it's It's about being in lots of different places on also creating content in different fashions. Now you may have asked yourself at a start, Should I do YouTube but podcast, maybe even writing a block or something like this? And of course, these are genuinely good questions to ask yourself. And when I start to now, I ran a little bit of an experiment. It was roughly about 6 to 12 months long. I started a podcast started YouTube channel and a blawg at the same time, and basically I kept them running alongside each other. Onda. After 12 months, I sat down. I went which one has worked the best? It turned out it was mainly at the block and you trip, so I cut the podcasting for the 1st 2 or three years and then focused on those do so there's some sort of balance between cutting stuff that works and also keeping stuff that expands your network. Onda. Of course, I think these days YouTubers tend to have these podcasts on the side is whether is blog's to extend not just their brand but also their formats. Because not all people like to watch video. Some people tend to like toe watch or listen to podcasts on their commute read on their tablets. Andi, even things like e books, groups, interactions, discord, channels, live webinars and courses could be a great way to extend that. Now we're told more about that in terms of how I've approached that in terms of monetization as well as growing the expanded network in the monetization side of stuff. But I can honestly, really say it's helped massively. And it's also not put all my chips on YouTube on definitely still doing that concept with other platforms and looking to continually to learn how that could be a better and better approached. So, folks, I'll be talking in the notes. Next Grove section about design will be talking about brand thumbnails and also things like your logo and in ways you can present your YouTube. So, folks, hopefully that was useful and join me in the next future on Dow will go through just as ever. 5. Your Brand, Mission & Thumbnails: so one of the things that typically comes up when you're getting started is the design aspect of it. And I've included this in the growth section because I think it's quite an important part off growing as a YouTube channel. Now. When I first started, I named the Channel naturally without any thoughts after my name, because I was the one that was interested in the tools and I was trying to cover it under my own name. Now, naturally, that's always tends to be the story of the start. People don't really think about the names and upload it, but if you have the luxury of doing that, it might save you a bit of time. Now skip forward to three years after I started doing it at around 20,000 subscribers, I decided to re title Keep productive. It will from Francesco bless you to keep productive. And I would say actually maybe a quite a dramatic impact because I'd had something that I didn't have beforehand, which was some form of brand. So naturally, when I re titled to that, I created a logo and I actually hired a designer to do that as I was getting a few bits of sponsorship early days on end. Naturally, when I got that logo, it was a nice introduction. It was a community for people to come to, so there's two ways you can do it. You could start out utilizing your own name and continue throughout that, And that's particularly works well with personal brands, especially if you're someone has a very strong personality and pushes it through the camera . But the other thing is starting with the name a company name. Andi doesn't have to be a very corporate name. It doesn't have to be a strict, and I guess rigid is key productive. There are many different companies that have a variety of names that don't really make sense, but eventually they just sound right on. Of course, you won't change him for the world now, so don't be. Think too much about the name, but it's definitely worth giving some focus and attention at the start and the way that you present your brand is awesome port. And one thing that I started from Day one is having a strong blue color come out throughout videos so that when people see ah thumbnail orbit of content that is blue related is somehow relates back to keep productive. I haven't really focused too much on the front side of stuff, but we actually had a rebranding about six months ago now, actually, for me more than that about a year ago. Now that has worked very well in resonating and bringing the brand together. So you do have the potential of running this like you would a company having a brand and having a headline that runs through. And I also try to help people with constantly reiterating a mission, and I think that's important. If you're a channel that brings a certain, I guess you're trying to bring values along with it. For example, with key productive, our values are really the mission is to help you to find the perfect and most suitable to for work and life. So it's all about helping you find the right one for you on we try and reiterate that throughout our content, and that's something that you could incorporate as well as have some port of a manned mission that drives you with each video that you produce. So, of course you can reflect that through just the branding. The channel layout, making sure it's really easily accessible take full advantage of YouTube playlists. They work well. If you go to YouTube Studio and go to Customize Channel, you can go and create these playlists that obviously make sure that they cover the main bits of content. You're the content of your most impressed with us while when people land on your channel and also utilizing the U troop introduction trailer, which is almost like a point where you can share to other people. And it will give them a bit of an overview of what you do with the YouTube channel sin. Taking advantage of that real estate on the neutral platform is so important, especially when you're getting started on day. It will help with long term value as well as more. More people drive into the channel wondering what it is all about that you're creating. So of course designs. Very important, Nazar said. Thumbnails have slowly grown. When I started, didn't really think too much about them. Now I would make them occasionally using Google images on Dive, actually been using the tool maybe for about four or five years called Can Va. I'd recommend it highly. It's a great way to create thumbnails, but obviously you may have discovered that already, but one of things that I recommend it is utilizing bold and clear thumbnails so that you can stand out. I've really recently noticed that it's almost like having a post on there. They tend to click on the thumb now. If they like the look of the thumb now because they have on interest in what is in that video, they don't tend to look at the title as much as they do. Is the thumb now, So taking more more time? I spend something in the range of 20 minutes on thumb. Now is each time I do a video now because I'm doing different versions of them checking out which one I like the end of it on trying to pull opinion in my mind, of which one that works. Eso I do two or three versions and then upload that as a thumb now into YouTube when I produced the video. Now one of the best things that I do is across the week of save videos. I think have good thumbnails on YouTube, the ones that I click on instinctively when I look at their thumb now, so I can then just go into my watch later. To that I have and I can see what thumbnails today use. Why did they work well in steel elements of it, without necessarily soon whole thing Steel elements, bowl taxed. Did they have a certain angle that they were leaving something to? It's a very exact science. Of course, I haven't perfected it yet, nowhere near it. But it comes back to that 1% rule. You don't necessarily have to make the best. Some now spent hours on it, but just made the 1% better each time, and the value will come back and help you. So, guys, hopefully that was helpful. In the next feature, we're actually gonna be rolling into monetization side, talking about sponsors and affiliates YouTube, monetization, maybe things that will help you as you get started to start to look at the income sign of it. If you're genuinely looking to gain some monetary value from it, of course, over time, that is what you can do on YouTube. So naturally you may want to look at it and it can pay for the bills with your own YouTube as a side project. So join us in that next section and we looked bored to you joining us that guy's moment. 6. Monetization: Monthly Sponsors, Ad Revenue & Affiliates: So, folks, welcome back. And as you can imagine, if you aren't growing your YouTube channel, you may eventually begin to look at monetizing the channel. Andi, Of course, this could be a great way to pay the bills when they also come in the overheads that take to running a YouTube channel or in the future, eventually to look at paying for the actual your whole job of your income. Andi, What I would say is that for the 1st 3 years, I didn't focus on monetization whatsoever on The main reason behind that is to focus as it's solely on a side projects. So we're naturally in the 1st 3 years on YouTube. I didn't have that monetization switched on because I one didn't actually know that it was accessible and two because it was more of a side project, a long term value. Luckily, I did have one thing I was very lucky to have was I was a student at a time, so I said had some form of buffer during that period of time, said I would obviously have a lot more free time to do it and naturally, a little bit of a financial buffets to some extent, because I wasn't I was working, but I wasn't necessarily losing money if I was, for example, working on other projects. So I was doing other freelance work aan dat something to note as well in those 1st 3 years , I think in the second, about midway through the year and 1/2 and two years, I decided toe when I left University to start freelancing, and I freelanced up until maybe 4.5 years. So it's solid. Three years of freelancing before even decided to make New Tube some former full time income Andi mean reason behind that is because I didn't want to do depart from freelancing when I knew that YouTube was making a considerable about mawr than freelancing on making sure that I could go all in in that period of time. And since then I've been working on YouTube for four full time now, the six months which has been incredibly valuable, So it's turned from a side project for May into now a full time role, which I'm on it have, and each day I continue toe try and strive to look towards doing it better each day But the important thing to know is it's not gonna happen overnight, not it'll. I've had five years now where have slowly grown that and done in the background on. And I definitely paid attention law into the freelancing space and making sure that sort of rolled out. Wow, So it's important toe look at long term value. So I want to start in different aspects or different sections and didn't monetization that you could go through. As I said when I started, I didn't turn on those you true bands that you could have on. Do you trip out? Revenue, I'd say, is a good way of making money, but it's not necessarily the most reliable way. Naturally, YouTube gets advertisers to come in and every video they obviously advertise on top of yours. You have to you get 50% and YouTube gets the other 50% off the money, which is a very good revenue split. However, it's not necessarily the best form. It could be low for some people high for others medium for some people, and it can be inconsistent, as I said, because advertisers go through different spells of promoting, it could be low in some mumps. I know January and February a fairly low because there's that aggressive advertising spend in November and December, and it lulls in February, January and February. So naturally people lose out then so it can be up and down. It could be lower. I know some people that a much higher, once ascribed account but making lower than I am. I know people who were lower on subscriber count that making higher than keep productive does so it's important to not rely on that money on. Also, it does ask a question as well for you something that obviously a lot of people accustomed to now is YouTube advertising being in front of a video on. But I guess there's some new tributes to actually don't switch on because they believe there well, number one that is disrupting to their experience and they don't need hamper and number two . It could miss, promote or miss advertise something to someone on DA. A lot of people do that when political efforts are now one and naturally that could be very disruptive. So it's very important to ask yourself these questions before you jump him. Now, when you start a new YouTube channel. You actually need 1000 subscribers and, I believe, 4000 public watch time hours, which means that you need to be uploading quite considered for about mount before. So it's probably not going to be on your cards for a fair while on naturally when you do. I don't think it will be that much. I believe the first month I made something like 58 bucks on DNA. Now it's considerably larger, but over a long period of time to gradually have grown up to that amount. So it's really based on how many views you get a swelled. So you need to be consistently posting content and consistently driving audience on producing, ah, high audience retention time. So, for example, when you get somebody in, you need to make sure that the video length is good so that, for example, you know you can push them from three minutes to formance 25 minutes, maybe 10 minutes. Watch time so that your for example, your average watch time per viewer is higher because obviously, naturally, the more time you watch Onda, the better your advertising revenue could be. So, obviously you to band revenue is something you may have looked at. You may have considered. You may have actually watching the YouTube videos that are considering or talking about this very topic on day. It could be very useful to learn about that. But I wouldn't necessarily rule it into the first point, because before I ever did in the and revenue on YouTube, I was doing sponsorships. Now, one thing I did in probably my biggest mistake when I started was I started doing occasional reviews of APS. When people would say, for example, give me 50 bucks to review this up and after baby two or three, I went, Why am I doing this? Is giving miss information about a certain tool on and values that the channel was to help you find the most suitable one for you. So I changed that model to something that now has worked very well for about two years on bats called monthly sponsorships. Monthly sponsors could be a good way to help sustain your channel. So, for example, every single month I now pitch to a, uh, and I'm not an advertiser, but a company in the productivity space that I think has good values that I like. For example, it could be I don't know notion, for example, and I will give them a proposal on donned during that process. I'll say I will include a sponsorship message in five of my videos across the month, as well as in five of my podcast episodes every single month, and I will charge them a fee. Andi, Hopefully they agree. Of course, Andi. Then I will do that during the video and, of course mentioned them point people towards them. But this is a few things you might need to know before jumping into doing that. And that is you have the have proved value. For example, you have to have shown that the value has been created in the past. So you may me to do a couple of free sponsorships with some brands. So, for example, you could say to a brand, I'm doing an experiment happily to have you on as a free sponsor on your could provide the material or the content. Maybe you have a product at the end of it on DNA. Naturally, I want to build to track that campaign, see how many clicks there were so many conversions that were, especially in the software space. You can do that and in the product space. You could do that on day. If it's okay, I'd like to use this data to from work to be able to propose to other brands so that when you go to those brands in a serious light, you can say OK, I worked with this company last month and we produced this man of sales. Andi, here's a reference of you need it Onda. That's a great way and being up to build some sort of mini portfolio before you get started . So that's a neat way and do monthly sponsors. But just to be clear, if you have a good value and you have a good product and you sell yourself well in the videos in terms of being presentable and delivering while Andi being consistent, then you can sell those advertising spots well in advance. So, for example, we keep productive. We actually sell them probably 3 to 6 months in advance, and sometimes a couple of months ago, we had six months worth of month responses booked in advance because it was so like well received by advertisers that naturally they wanted to jump on board Onda. We you know, over time we've increased our prices, which is helped to support the channel, of course, on DAT something that we try and do on a regular basis. Now there is lots of from ways that you can approach a brand because ATO product or brand could be quite scary. Like the concept of stepping in an office on bay pitching. Something could be quite scary. But sending a cold email or sending an email can be daunting. But of course, you can make them aware of yourself already by following them on Twitter, viewing the right people in length in on DA, naturally being present in whatever their resource they do whatever it is. I tend to hand pick my sponsors because I like the product, which helps make the sour 100% easier because you're selling something you're selling something you enjoy. So always look for credible brands always looked for one step, have long term value, and that's always important to the sustainability of your channel. Something I learned from an early stage made a few mistakes naturally, like you will at the start, but Then, when the monthly sponsors rollout, I started getting very good brands in from the deals. So making sure that you naturally present yourself while was important and making your community aware of it again. It is an incredibly important thing stating this appetite. This is advertised or Despont it by X Company is so, so important because your community need to know that you are getting money from this Andi . It is helping support the channel, or it is naturally a sponsorship, because else one it's against standards and to it's bad for your community. You want to let them know when the sponsorship is involved. Okay, so the third way of making money on YouTube is affiliates on affiliates could be a really useful way of making money in a long term approach. So, for example, of you promote a product or you mentioned product and you know you given honest review, which is really important, Andi going into detail on the product you can in the description below as long as you state it aunt in an affiliate link, an affiliate link can be easily accessible through the company's website, all through platforms like partners Stack. I believe it's called Onda, also share a sale ALS useful platforms for finding existing tools or resources or products that have affiliate programs on. And it's a great way because, for example, if somebody decides to go with it, they'll use your link in description and over time, that can generate a lot of money per month. Just from people paying Andi, for example. You can either get two forms of them a one off bounty fi, which typically is like, You know, for example, you say you're a beauty blogger. You sell a piece of lipstick. That lipstick per product could make you five bucks per one. But if you add that are per se, three people do it per month. That's £15 or $15 etcetera, etcetera, and say, You've got 15 products that can generate you a lot of income now. I wouldn't necessarily say it's the best form from Egypt value, but over time you'll see the value from it, especially when you're selling higher value products. High value products tend to do a lot better on the percentage of seem to be a lot larger, but of course always make your community aware of this. Andi don't necessarily do it. If, for example, like your me, I always state it. Andi. I always give my honest opinion before reviewing something, whether or not I've got an affiliate link because it doesn't really matter in my line of work. So it's important to be able to establish that when you're doing the review that there is an affiliate Link mentioned. So moving on to that, I guess the final way that you could potentially make revenue is actually outside of YouTube but also utilizing the YouTube platform. So as you grow and you build your channel, you may want to look at things like courses to condense information that you've may have already briefly talked about on YouTube and actually bring it together in a bit more of a constructed light. For example, a lot of videos, an application like called Notion on. Naturally, I've done, of course in it, and naturally, when people want to know much more they do in the new trip, I point them towards that course. It's good way to make additional revenue. You can use sites, and I certainly do. Science might skill share to naturally teach on like I am here to extend that knowledge even further on teach something new, but through a much more Reform allies platform. And I've also used platforms that are outside of that as well just to expand the network. So courses, newsletters, descriptions on and other things products that you may have, for example, T shirts and community products. That stickers can be a great way to add additional revenue. So that's how the ways I'm monetizing on YouTube. But naturally there are so many more. I will be adding to this cause. Guys, I think it's important to continually to grow this course. So this is the bare bones of everything you need tonight. So once here and roll obviously well on MAWR over time, and I think they'll be even more value. So I'll fill in the gaps where I think you'll find a lot of value. For example, I think I can see some useful camber thumbnail tutorials being added on also ways that you can grow in different different avenues, and that's something that we can push on. So, folks, I really appreciate you taking this course. Thank you so much. Hopefully that was useful. Police to review this year on skill share and naturally share it with your friends would honestly be very grateful with you did on. You found value in it. So thank you, Andi. Thanks very much. Andi, please do join this over on YouTube and I'll see you very soon. Cheers ever by.