Start Live Streaming Today on Facebook, YouTube, Twitch, and Mixer! | Jerry Banfield | Skillshare

Start Live Streaming Today on Facebook, YouTube, Twitch, and Mixer!

Jerry Banfield, Teaches 105 Skillshare Classes

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11 Lessons (1h 9m)
    • 1. Start Live Streaming Today

      1:02
    • 2. Try a Live Stream Today?

      2:59
    • 3. Find a Mentor!

      5:44
    • 4. Where to Stream?

      3:57
    • 5. How to Get More VIewers?

      7:57
    • 6. Schedule Streams to Help Viewers Get Online

      7:26
    • 7. How to Make Money Live Streaming?

      12:14
    • 8. What to Stream?

      6:27
    • 9. Through The Dip

      8:41
    • 10. Class Project

      1:27
    • 11. Equipment and Software to Use?

      10:53
33 students are watching this class

About This Class

Is live streaming the best chance today to build a following from zero and start a full time business online at home?  Google via YouTube, Facebook, Amazon via Twitch, and Microsoft with Mixer have all made big investments in having their own live streaming service which seems to be suggesting that live streaming is a huge opportunity today that most are unaware of.  These top web companies all see that audiences are trending into the most interactive formats like live streams of games, music, and talk shows.  Viewers are starting to get in the habit of making consistent and generous donations to streamers making a career or business in live streaming one of the best opportunities available today.  Advertisers are starting to shift ad dollars away from pre recorded media like YouTube videos and banner ads online into live streams where impressions are guaranteed to reach engaged viewers.  The insurance company Geico has already jumped on the chance to get a lot of viewers on Twitch by launching "Geico Gaming."  YouTube just launched a series of tools to help creators monetize live streams after years of depending totally on ad revenue.  Facebook just launched their own gaming service at fb.gg to get more gamers to stream on Facebook.  Microsoft is now sending millions of viewers into Mixer from Xbox.

If you have been thinking about live streaming or gotten started already without the results you hoped for, will you please watch this class because you will love the inspiration and practical tips we cover based on my experience streaming online for years?  Thank you for reading this and I hope you enjoy the class!


Love,

Jerry Banfield

Transcripts

1. Start Live Streaming Today: if you'd like to get started live streaming today, will you please wash this course? Because we will cover the basics for beginners of live streaming what equipment to get, what software to use, where toe livestream and what to do next. I'm grateful I've been live streaming for years now. I've got a lot of experience life streaming on four different platforms that I'll share with you in the simplest forms in this course, which I hope will make it really easy for you to look around, grab your phone and say, Hey, I'm going to try live streaming today and see if I can do some of these things that Jerry's talked about in this course. If you are considering doing live streaming as a significant part of a business online or considering doing live streaming full time, I hope this course will be a perfect launching pad to look around, find your best opportunities and then focus specifically on whichever platform you decide to thank you for getting started. I'm excited to begin this journey with you, and I hope you love the course 2. Try a Live Stream Today?: the number. One thing I recommend today is to try a live stream today to just do one really quick on your phone. Probably on Facebook is really easy on Facebook. You just whip your phone out yet the Facebook app. You click the live button, you type a little bit of a description, and then you start live video. It's really easy. I just pulled it up and was ready to go in just a few seconds on my phone, even while I was talking you right here. The reason to do this today is the biggest step is from 01 If you've never done a live stream before, it's essential to just try doing a live stream. Because once you've done one before, then you've got a much better idea of what you're in for. If you've already done some live streams, you thinking well, I don't really need to do a live stream today. The best way learn is doing when you combine it with the video course that can be powerful . Ultimately, you need to do it. I am able to teach this course baton because I've done hundreds of live streams. I don't even need an outline or a spreadsheet to tell me what I should say. I know what to say because I've live stream so many times. I know it off the top of my head. There's no substitute for just doing it. And if you've already done it before, encouraged to do it again. I know sometimes I get out of the habit of live streaming, even as many live streams I've done. I'll realize it's been a month since I've livestreamed, and in those cases where I've done, I've just whipped my phone out and I just threw up a live stream and said, Hey, I haven't been on for a while. What's going on with you? How's it going today? Trying a livestream today gives you something you can point to and say, This is success. I did this. I'm learning. I'm growing. I know I've been learning, making music from scratch on one of the biggest things I did in order to get three albums out and 70 songs out in 2018. When I first started making music, I just got the equipment and started trying out. Just play a few keys. Makesem sounds any little thing to take. That first step is a huge difference, just like going to the moon. One small step for man, one giant leap for mankind. The first step on the moon is the biggest deal. Everything else follows that if you'd like to, especially have a business that you might do live streaming in Erbil life through an audience, we please do a quick livestream today on your phone, the easiest possible way because there's no substitute for actually doing your own live streams when it comes to learning and building. Ah, following I I hope I can actually do one today. Myself. I plan on doing one today. We'll see. I'm spending so much time filming this class that maybe I'll just throw up my own quick, a little livestream today, too. 3. Find a Mentor!: What's the number? One suggestion? I have four success with live streaming. The number one suggest that I have is to find a mentor. I've been learning music from scratch with no experience, and the most single helpful thing I've done aside from actually playing the music and buying the equipment myself, is to find a mentor and sometimes the mentors, even Mawr, important than the music and equipment I have myself, because the mentor keeps me accountable. I haven't made a song in a month, and yet I pay for coaching to talk to my mentor every single week. Therefore, even when I've got kind of these dead spots or downtime, so I'm not doing anything directly with making new music. I'm thinking about music. I am planning what I'm going to do next with music, and I'm accountable in talking to my mentor often if I haven't made some music in a while. Just talking to my mentor sparks me to just drop whatever else I'm doing and make some music that's helped me to get 70 songs out on iTunes on Spotify within the 1st 2 years of making music with, ah, year before I got anything out for live streaming. The same thing applies. If you want to do great with life for me, you're going to need much more than a video course to be able to help you. Over the long term, a video course can have a huge, powerful impact on your inspiration. I've watched a dead most masterclass Armin Van Buren masterclass a bunch of Thomas George's music production classes. I know that video courses make a huge difference. A mentor, though, keeps you accountable, answers your questions and helps you get the very laser focused suggestions you need with what you're actually doing. I don't know exactly what you're trying to do With live streaming. You can get a mentor who will the easiest and cheapest. Maybe not the easiest. The cheapest way to find a mentor is to look around wherever you want to live, stream and find someone else who you think is just a little bit ahead of you. Someone who's a lot of head of you might cost a lot of money might have a harder time relating near situation, but they might also be able to give you the best advice. However, if you don't want to spend much money. For example, if you're live streaming on twitch, just find someone else who is live streaming the same kinds of stuff you want to do on twitch. Become a member of their community, subscribe to their channel, participate, get to know them, join their discord server and guess what you all the sudden will have a mentor. When you've got a question, you can say, Hey, how doe I do this, How do you do that? And guess what? Usually they will give you feedback. That's really helpful. And they might even send people your way. Say, Hey, shout out your twitch channel and send people over to you. When you've got a mentor, you've got a partner. Essentially, that's helping you. If you'd like to pay for one, then you've got. Actually, it's more complicated to find one that you can pay for. I don't know very many people who are available to do coaching on live streaming. Maybe I should start doing that more if you'd like to pay and you want to be a part of a community it with several people that live stream. I have a partners community, a jury, Banfield dot com slash partners is $49 a month or $1000 for life. If you like me to answer any questions for you, the only way to do it is in my partner program or on my live streams. You are welcome. If you just have a question you want to ask, say, Jerry, how do I do this? Will you please watch one of my live streams on Facebook YouTube twitch Or maybe mixer? Because I will be happy to answer your question in the middle of one of my life streams. Assuming I see it now, if you like the best experience, you'd like to be able to ask me questions, work with me as a mentor. Talk with me. One on one. Will you please become a partner? Because for $49 a month, you get access to me indefinitely. You can post messages on my discord channel that I will consistently answer. You get a one on one call every month, and there's other People in the group are also doing live streaming, who are also doing digital marketing that may be able to help you also, and I may be able to find you another mentor. That is, if you're doing something different for me, I'm doing mostly gaming. If you're doing something different, I could probably point you in the direction. Also, this allows me to say, Look, I don't answer any questions inside the course because I focus all my time on my partners. I appreciate you learning about finding a mentor. I've put this right at the beginning because I think for almost anything, this is one of the most critical aspects. Most of us, our brains are set up to be apprentices. The weird thing with online is that's gotten kind of to the point where you don't have many apprenticeships. You're just supposed to learn how to do all this stuff on your own. You really need a mentor if you want to be successful at almost anything online without making a ton of mistakes. If you don't get a mentors. I didn't get a mentor with my business online. I've made a slew off mistake's to get to the point where I actually know decently what I'm doing with my own business. Big, huge, messy failures that a mentor might have been able to guide me away from. I appreciate getting started. I hope this is useful for you, especially if you want to know how. Toe the work with me on ongoing basis as your mentor. 4. Where to Stream?: Where is the best place to stream? Facebook has the most users as far as I know. At two billion U Plus users, Facebook has the most users and is probably the easiest place to get started. Live streaming YouTube is the very best for building an audience over time, especially if you make your streams into something searchable, like a tutorial or something people will listen to and share a lot like music twitch. If you're doing gaming and you've got some kind of natural angle, you can work in. Your very engaging twist is the very best I've seen in terms of viewers equaling money you could have. I've often at hundreds of people watching on Facebook. That's worth almost nothing. Hundreds of people watching on YouTube is worth some decent ad revenue. Hundreds of people watching it on twitch is generally enough to earn thousands of dollars a month. Twitch is a place where you very easily get people to subscribe and give you a monthly income and give you donations that said twitches, brutal to get started. And almost none of my friends that have tried to stream on twitch of went anywhere. Therefore, Twitch is very top heavy, and it's a very good opportunity. If you can see a niche, you can get Teoh get to the critical threshold of making partner, which is about 100 viewers at a time. Mixer is another little opportunity. That might be the easiest place to start from zero, because not a lot of people stream on mixer. Meanwhile, Microsoft is showing mixture around on Xbox and bringing a ton of viewers into mixer. That way, if you play video games on Xbox Mixer might be the easiest place to build a following from scratch and mixer might be way easier to make partner than on twitch. I have the least experience on mixer, and my experience on mixer is mostly limited to streaming simultaneously on mixer with other websites. My oh strategy is to rotate among primarily Facebook and YouTube and twitch, although I test mixer out here and there to see what happens. I was impressed that someone actually commented and interacted on one of my mixer streams, even though I didn't put it up very long last time, I primarily stream on Facebook because that has the biggest reach. What I then usually do is upload the videos from my life dreams to YouTube and then on twitch. If something's not working on Facebook or occasionally, I just want to stream to twitches. Too much effort to do Facebook twitches kind of my backup. Right now. I suggest getting involved probably on Facebook if you already use Facebook, because Facebook is the easiest place to bring all of your existing relationships into your life from and ultimately that's what you really need to get started. You need people who are already following you have already been friends with you to come watch your life streams, and Facebook is easiest place to do that. That, said, Facebook is one of the worst for actually making any income currently. Therefore, if you do care about income, you will probably have an eye on YouTube or twitch eventually, or a monetization strategy for Facebook. For today, whatever is easy enough to get started with. If you've already streamed on twitched, I'd probably recommend to another stream on twitch. If you've already got a YouTube channel and you don't use Facebook, try YouTube. If you play on Xbox, you've never streamed anywhere. Give mixer shot. I don't know specifically where you need to stream, although if you are in my partner program at jury Bayfield dot com slash partners, I will be happy to take a look at what you're doing and provide some or focused recommendations. 5. How to Get More VIewers?: How do you get viewers on your live streams? If there's been one point of consistent obsession in my streams that spent, how do you get viewers? How do you give viewers you're out? How do you get more subs? How do you get more followers? How do you get more donations? There's one very clear answer I can give you. Do a good job for the people who are watching and to keep doing a good job for the people who are watching and you will get more viewers. Well, Jeriome What? What about ads? I don't recommend using any ads. Well, what about going on? Other than I don't recommend any hustling strategies, here's what I do. Recommend connecting with your existing relationships to start with using what you already have. For example, if you've got 900 Facebook friends, get your streams out on Facebook because that your friends are likely to just come wander in and say hi. If you've already got some subscribers on YouTube, get the stream out. Two years Describes on YouTube. If you've got a few followers on twitch or mixer, try a stream again. There. The key to getting viewers ultimately is doing a great job for the viewers you already have . One of the worst things that can happen is to get a bunch of viewers early on before you've got a concept of how important it is to build a relationship and have meaningful interactions with each fewer. When I first started my live streams, not that many people watched live, and I was very grateful and interactive with the people who were watching. Then, as I started to get Morville ewers and want to make more money and get bigger and bigger visions and dreams, I started to focus on quantity. Well, how many people are watching? And I obsessed over the little I, marking the dot with how many people are watching, and I focused completely on how do I get the most viewers? I stopped focusing as much on interacting with individual viewers. What makes live streaming better than something like TV is that personal interaction. When you don't pay attention to the individual viewers, the quantity very easily disappeared. What I did is changed what I was live streaming significantly several times I was doing video games where I'd have often hundreds, sometimes over 700 people watching on a live stream at once comments rolling in faster than I could reply to. I stopped connecting with individual viewers. Then I changed my live streams to crypto currencies. I lost a big part of the viewership doing that, but gained more in Cryptocurrencies. Then I changed over to music, at which point my viewership pretty much died. I was lucky to have anyone watching my life streams, and I was very frustrated and disappointed. And then I just stopped live streaming anything for a while. Thankfully, I got into wanting the learned this to teach it. I tried life streaming mawr on Twitch, and I got back to basics that is appreciating every single person who's watching interacting with every single person who's watching, saying thank you for every single comment, giving people shout outs, asking people questions, making the streams interactive. Now my viewership is quickly growing again, and I'm happy to have the chance to teach this because it reminds me, keep on top of those individual viewer interactions and forget about the quantity. The quality of interaction with viewers is more important than the quantity, because when you have quality interactions with viewers. Those viewers will keep coming back. If you want to be able to do live streaming as a significant part of a business or full time, you need a small community of viewers who watches everything who tells their friends. Hey, I'm loving this guy's live streams. Come sear. This girl's doing these awesome streams here. You should watch this. You need that small group of really dedicated viewers because those viewers are the foundation of the community. And if you look at streams that tend to be popular, you'll notice, at least in the mid level ones. There's a very strong sense of community, the bigger ones. The community gets to be so big that it's harder to see the individual connections between people. I hope it's really helpful. Let you know that getting more viewers is different. It's not better. It's different. Of course, if you want to be able to live stream full time, you will need enough viewers to make enough money to pay for your life so you don't have to work another job or earn money a different way until you get to that point. The amount you have is kind of irrelevant What you need is quality, relationships and community. When you've got a community, your community will make sure that you are around as much as they want you to be. When you do a good job building community and that is individual interactions of viewer makes a comment, you reply. Ah, viewer makes the donation. You go crazy. Ah, viewer asked you to do something on the next dream, and you do it. That's community. That's interaction. When you build a community, your community will make sure you get enough income so that they can watch you more often. If you're not able to live, stream that often. But you build a strong community. Your community will start giving you mawr and Mawr and Mawr money. If you see live streamers getting tons of donations, that's usually a reflection that they've built a really strong community, and you need patience to build a strong community. I've donated about $150 to know a J 456 over the years. I've been watching his videos for years on YouTube years. I didn't donate anything for the 1st 2 years that I watched him on YouTube. Think of it that way. When you make a community that strong people will naturally share about it, it tends to take time to build a community. And you build a community one interaction at a time, just like this interaction we're having here. This is how we are able to build community. I give you something that I hope is really helpful. Then you decide to go join the Jerry Banfield community to start hanging out on my life streams, watching my YouTube channel going on twitch when IM live their Facebook. Then you comment. It might take a year between when I filmed this course when you watch it and when I see you on a livestream, that is the patients I have today to realize it can take a long time to build a strong community. And yet when I'm building a strong community, I'm guaranteeing that I have enough money. I may not be guaranteeing that I have a fortune and I don't need a fortune. I need enough money that I don't need to do anything else to just show up and teach and live stream. That's how you get viewers do a great job for each viewer. If you are frustrated with your ability to get viewers, I'll give you some more tips on how to help people center and get on at the same time. 6. Schedule Streams to Help Viewers Get Online: if you're starting out or you're finding that you're not even getting anyone to come comment on your streams. One thing that can help is to schedule your live streams and then specifically invite people to those stream times. For example. I've done some events before. We're not even one person showed up. I advertised the event, but I didn't ask anyone specifically that I knew to come. If you want people show up to your streams, you really need to ask people you've already got an existing relationship with. Ultimately, having someone come near streams is kind of a favor. You're asking someone to not do anything else and come to your live stream. Facebook is really well set up for this. What I did in launching my podcast when I got my podcast up, I went in, messaged a bunch of my friends and asked him specifically to come listen to my podcast now . While many did not reply it all and probably may not have listened, I've got several friends who consistently do listen almost every episode on my podcast. If you want to build a live streaming audience, I'm sure this will work very well because all you really need is those first few people on your stream for things to snowball. The biggest difference is from 0 to 1. If you've got no one at all watching your stream, then one person comes in and they're the only one there that makes a huge difference. If you want to build a community, it helps to have at least one person there that you can interact with the easiest way if you're struggling to get anyone at all the watch or you just want a few more people toe have things more interactive is to schedule a stream at a specific time and then send messages to people you think might want toe watch it. I recommend Onley picking the people who think you have, ah, good, a percentage that they're going to be interested. I don't recommend just spamming things, toe everyone. I had a Kickstarter project before I just spend all my friends with it. I didn't consider who might specifically want to donate to the project. I just sent hundreds of messages out spam. I recommend focus. Ask a small amount of people because while it might seem overwhelming, if you've got hundreds of friends to try and ask all of them. I'm sure you can pick out 3 to 5 people who you think would really like to watch your stream, and you can schedule it and say, Look, I'm going to be on it 6 p.m. Tonight, we please stop by my stream and the best format toe askin is Will you please come watch my stream? Because I think you'll get some laughs out of watching me play this game. The key is to start with a Will you please? That's a nice way to ask. People respond good to that because it makes it safe to save. No, I'm busy tonight, maybe another night and then because it gives a clear reason. Most of us like to think we're rational when you say, because it gives a rational mind a reason which then allows us to make it irrational decision sometimes while having the rational side covered. If you want to get those viewers and you're having trouble getting anyone, it's really important to let people know when you'll be online and where toe watch what I've noticed. A lot of my friends do wrong in terms of getting viewers is they go live and don't ask any of their friends to come watch. For example, I've got friends I've been playing video games with for 10 years. They go live on twitch. Never once have they asked me to come wash their streams even though I might enjoy coming to stop on and say hi to their stream. I might enjoy watching for a little while, even though occasionally I have been on twitch and noticed they were on. Never once have they told me, Ham going to be live streaming today. Will you please come stop by and watch? Not once a lot of us try and do stuff all on our own like that. And then we try and hustle these people we don't know to come watch our streams when we aren't willing to ask the people we already know for a favor. Because while they might ask for one back, you build relationships by asking favors. I asked you to do something for me. You asked me to do something for you. That is how we build stronger relationships. It's okay to go ask your friends and family members to watch your life stream. And in fact, those are some of the people who might be really good foundations for your community. You want someone who knows you really well to be, ah, moderator in your community. You want someone who knows you really well. Toe watch all of your streams because they're in a good position to bring your friends in and then to bring in their friends. When you ask someone and another one of your mutual friends, that's the same person to come, watch your live stream. That is a critical mass that'll often get the person to say yes. Okay, both these people want me to wash this live stream. Sure, I'll come do that. Scheduling your streams, if you can, can be a great way to rally people together and make sure people are online. Now there's no substitute for just throwing up a stream in seeing who comes to watch. I don't schedule most of my life streams because I don't schedule most of my life. In fact, for me it's more effort lots of times to try and schedule something. What I then suffer from essentially is people very often don't know I'm online or if I would have given some advanced notice. I might have had 2 to 5 times as many people that watch. But since I don't give any advance notice, I often get a fraction of the viewers, Which is okay, because then it's easier for me if I've got a smaller audience to make meaningful interactions back and forth, which then tends to build a bigger audience. If you're live streaming every day, it's nice to stay on a schedule, but sometimes your viewers might be on at an unexpected time. Therefore, scheduling streams is not something you want to do if you find it's preventing you from life streaming. I've found that when I have to schedule live streams, I just often don't schedule and then I don't do it. So for me, I don't schedule my streams, and I don't ask people to watch because I've already got enough people watching my streams . Therefore, I essentially have gotten to the point where I don't do a lot of stuff that I've shared here because I've already got enough people watching. However, when I started out, I did schedule my streams. I did ask people to come watch and that made a huge difference. My first live webinar I had on Facebook ads was on YouTube, a live stream on YouTube. I asked lots of people to come watch I scheduled in a long time in advance. The next several webinars I did on YouTube or done the exact same way I asked people Watch , who had already watched the 1st 1 I scheduled it well in advance. Therefore, I did practice what I'm suggesting here. 7. How to Make Money Live Streaming?: How do we make money on our time live streaming? We make money by having a community off viewers that support and love us that then subscribe or pay us basically a little bit of money to watch our channel ad free every month and then make donations in streams by our products, use our affiliate links and anything else then that comes up naturally in relation to live sharing. You see, I've hit the key point of community. If we want to make money from live streaming, we need the community. We need those people who are watching every one of our live streams because the people are watching every life stream are the ones who will find a way to give us some money back. And even if it's not immediate, you build good karma. I've seen a lot of comments on my streams from people saying, Jerry, I'm not 18 yet. I don't have any money. I'm going to donate to you as soon as I can. You might need a year or several years to build your community before the donation start coming in at a good rate. What it helps to Dio is to be extremely grateful for every single dollar you do earn livestream me because that is confirmation that more money is available after making over $1,000,000 online. You might think I don't care about having a dollar or a few cents or $10 come in while I'm live streaming. I get excited about that because that's confirmation that there's a lot mawr available. That is someone who's given me money who just gave it to me without getting any concrete thing in return. That is a miracle. 10 years ago, when I was living at home with my parents are nine years ago. I exaggerate a little bit. Nine years ago, when I was living at home with my parents playing call of duty, modern warfare 28 hours a day if you'd have told me that in nine years people would literally just give me money to play call of duty Black Ops four on a live stream, I would have said That's crazy. That's ridiculous. That's impossible. I did not ever imagine that I'd actually be able to make money playing video games. I remember my dad thinks so many times if you could just make money off of playing these video games, you'd be a millionaire, something like that. And today I actually do that. I have had life through. People just come in and have give me money. I've earned hundreds of dollars in donations on my live streams, and I earn money every month on subscriptions, which, to me feels like a miracle because I've barely scratched the surface of what's possible. I've only done a few gaming streams in the last couple of years. I quit doing gaming streams for a couple of years. I earned hundreds of dollars in donations in the first few months that I did consistent gaming streams. I stopped for a couple of years, almost. And then I'm earned another $100 or so in donations just in getting started. Now, the majority of the money to be made is consistency over time. Even if you've got a big following and you try and start live streaming, your might not get donations right away. The main places I see a lot of donations are where people have been live streaming for a long period of time. The people I give donations to tend to do live streams consistently over a long period of time, and they get my donations over and over and over again. I've noticed on my followers that watch my life's dreams. The same people tend to donate over and over and over again, which again brings it back to community. You're not trying to get donations from anonymous people you don't know. All you need is 10 people who really love them. Wash your streams who might give a dollar a couple dollars every time, and all the sudden you've got hundreds a month that you can make just live streaming every day. When you act as if you already make enough money from life framing, I guarantee the actual money will materialize when you appreciate every single donation. When you get your studio set up to do the live notifications. When someone does make a donation, when you do your life streaming every day or every other day and you let people know when you're online, you ask people to come join in. You interact with your community. You'll get donations. You'll get subscriptions. I'm blown away on twitch. I hadn't even streamed in weeks on twitch. I didn't even tell anyone anywhere. I was doing a stream on twitch and I got donations. I got a donation or two and I got a new subscriber who gave me a $2 a month subscription. Even though I've hardly done anything on twitch on Facebook, I get donations almost every single time I stream, which is amazing. And yet I know that I keep doing this in a year or two. I might make hundreds of dollars on every single stream in donations. I imagine in the future there'll be streams will make $1000 in donations in one stream, where I'll make thousands of dollars a month from subscribers from people who are don't regular donators. It takes imagination to realize the full income potential. Most things in life work on a positive reinforcement loop. Someone donates that get a really good reaction. They want to donate again. One way not to make money is to not appreciate the donations you get when I don't need to a streamer and they don't get excited genuinely and thank you, Jerry B. F l. I really appreciate your bits. Would you like me to play a song for you or and then or if it's a video game. If they kind of get to talking with me, Thank me several times throughout the stream that makes me want to give Mawr. Why do people give donations and subscriptions? It's generally about attention. When I give a donation, I donate a lot I've donated. I think I'm up to about $1000. In the last couple months I've donated on twitch, I drop a lot of donations on people. I want attention. When I donate 10 bucks in your stream, I'd at least like a shout out if I dropped $10. You don't even say anything. Joel. Dead mouth. I'm not coming back in donating near Stream again. Now I love Joel's music. Dead Mouse is music. I'm not donating on his stream again when he doesn't even mention or look at her care about the donation. I've donated on several music streamers and they play songs for me. They get excited, they do a little thing on their instrument. I don't eat again and again and again and again on those dreams. If you want to make money, it's all about community having a genuine love and care and excitement about your community . I'm doing that on Facebook, and the donations continue to come in. Now. There's always ups and downs. I've had streams where people have donated 20 plus dollars in the last few weeks, which is a miracle because I'm essentially just starting out from mostly scratch on gaming . You you take years of not streaming something and do it again, and you've lost 95% of the community. By that point, I've had other streams were No. One at all, donates. I just remember the night one guy gave $12 he actually paid Facebook close to 20 to do that $12 for me. I got really excited. And guess what? He comes back and donates again. When you do a great job, you build your community. People will donate on. When you imagine how this looks in the future, you can imagine things like, I imagine there'll be streams. All are in 1000 plus dollars in donations that might be in a year that might be in two years. However, I might need to do 100 or 200 or 300 or 500 live streams before that happens, and most of them might have relatively small amounts of donations. I know it's possible because I see it happening with other streamers. I donated $45 on Noah Jays 456 to stream another day alongside of other people who collectively, I believe, donated about $1000 to him. In one life stream. I donated $100 on another one of no OJ's live streams. I think people collectively gave him about $1000 in one livestream, and that was a year or two ago on that live stream. I watched his videos for years before I ever made that first donation. You never know which members of your community are lurking, who might not even talk or chat. And you keep doing a good job. You keep loving them. You keep creating for them. You keep interacting with everyone who does talk, and you might one day get ah, $100 donation dropped on your stream out of nowhere. The key is to imagine it first, and to look at the imagination is fact. And to see how you walk the path there, I see as fact that I keep walking the path I'm on. I imagine that I will earn thousands of dollars on one single stream in donations as well. Here's the key, though it won't make me happy. Earning money has nothing to do with happiness. I've earned hundreds of thousands of dollars in one day as my crypto currency portfolio. The price I was holding over 100,000 esteem. The price went from $3 to $6.1 day my portfolio went up $300,000 or something like that in a very short period of time. It gave me no happiness at all. None. Happiness and money don't mix. Hardly all our minds try and tell us all. If I made $1000 on once dreamed I'd be happy. No, you wouldn't. You feel the same. You might even be depressed. Yes, you might be depressed because after you've got $1000 what's next? Where do I go from here? Lots of the worst times in my life have been when I got what I wanted. Making money on a stream will not make you happy, loving and enjoying the stream and building a great community that will make you happy when you are happy people will give you money to keep showing up just like they do for me. I'm happy. I love what I'm doing. People just give me money as you may have done to get here. People just give me money to make sure I can keep doing it. And I give back the money. I get as much as possible. I help others. If you want to make money, you might need to go make some donations to others first. I've donated way more then I've gotten so far, I think collectively and all my streams, I might have gotten about $500 in donations over the last couple years. I've been inconsistent with my streams. I have not consistently done one single niche. I've done a lot of things wrong. I imagine that with the consistency I've got now, over the next several years, that will change. I've donated thousands of dollars to other live streamers I've given on every platform I've been given on mixer I've donated on Facebook on YouTube on twitch on for lots of people have been there very first donation. If you want to make money, you might need to give to other people first and that good karma will tend to come around to you. All right, I think I've said enough. 8. What to Stream?: what to stream, what game? What activity? This is a delicate balance between what you love to do and want to do and what people will watch. I've had a lot of experience in this that I hope it's helpful to share with you. I was dreaming League of Legends on YouTube. It's a video game and it went viral on YouTube, hundreds of thousands of views on one video, all for free. Whenever I stream league of legends, I would tend to get hundreds of people watching on my YouTube channel. The problem was that I got sick of playing league of legends, and yet when I played other games, I tended to get a fraction of the total viewers. When I played call of duty, which I love playing, I often would get 10 or 20 viewers. What did I do? I ended up trying to stream league of legends every day and focusing on viewers then getting so burnt out that I quit gaming completely because I couldn't see any other way to just quit league of legends long as I was gaming. Now, after a year and 1/2 and coming back to gaming, I am walking the delicate balance between what do people want and what do I want? If I air too much on what other people want, then I'm likely to end up putting myself in a situation where I'm doing Ah, live streaming activity as a means to an end. Where I'm working it like a job and playing league of legends like a job is not the dream I had in mind of playing video games in making moneys, hiring a league of legends, coats, having hundreds of people watch and thousands of people watched most videos, and doing that over and over again felt just like going toe work. Therefore, it's not a good idea to go completely into something. Then I don't have the maximum fun enjoy doing just to get viewers. On the other hand, if you want to actually be able to make money live streaming and have it be a significant part of a business online, you do need to consider what viewers want. When I returned to gaming right before that, I was live streaming music and I was extremely grateful anyone wanted to watch me live stream music. What I kept running into is the absurdity of me live streaming music with my relatively small talent in music compared to, say, gaming, I watched Joel Dead Mouth Stream on Twitch and he's pretty good at Pub G. He ought to be streaming music in my mind because he's just fantastic at making electronic music I loved. And it was a consistent disappointment to watch him playing Pub G, which he's good at. But there's other people that are much better than him. He's not world class at pub G. He's good. And then it hit me. Well, why my streaming music when I am very good at video games? Not only that, but I've got a unique way of playing the game with consciousness, you might say, instead of unconsciousness after them. This language sucks. I don't have the very top of the world skills at the very top video game in the world, whatever that is today. I am very good at call of duty, especially called duty zombies and people enjoy watching that. Therefore, what I do today is I do delicate combination of what do I love, which is important. What game am I excited about? I got really excited about call of duty Black up for the blackout. Beta and I played a lot of that on stream, and naturally, the viewers got excited as well. I had a lot of fun playing battlefield, and not as many people watched that, and that's OK because I really wanted to play some battlefield. I have lots of people still asking for League of Legends, and I'm not playing league of legends. I just don't want to play that. I'm not interested in it. And I have very little what you might call natural talent or experience that's relevant to being a good league of legends player. There's some balance you work of, what you like to do and what people will watch. Therefore, when I say what to stream, the only sure way to find your spot is to just do what you love. Especially when there's not a lot of people watching. Do what you love and let the viewers come. If you try and stream things just to get viewers, that is a an ineffective, long term approaches. I've found I had streamed league of legends just to get viewers, and then what happens? I stop playing it, leaving a bunch of viewers disappointed in wanting more videos. When I'm not making any, it's critical, especially when you're building an audience to consider what you love doing. And the more you try and essentially pander to whatever game is popular, the more you're often setting yourself up for failure like I did in the long term. Instead of just continuing to play call of duty, which I loved and enjoyed, and not and cutting out the League of Legends streams, I ended up burning myself out completely. I'm gaming altogether. Therefore, the first thing you want to be true to us, what you love and enjoy and what you love and enjoy my change. At one point, I was excited to play League of Legends with my Friends, which is how ended up making my first League of Legends live streams, which ended up going viral. However, I did not continue to be interested in the league of Legends, and when I live streamed, I often did not play with my friends, in fact, ended up hiring a coach to play with either with me or coach me through the game, which is the format most people enjoyed watching the games I play tend to change over time , and yet some things tend to be stable. I've played a lot of call duty. I tended, like call of duty. But then I will feel like streaming battlefield. I hope this experience has been helpful for you when you're deciding what to stream and considering the long term outcome of your stream. Because just in the short term, if you can play Fortnight and I will get you more viewers, it's not worth it. If you don't want to keep playing fortnight forever, if you get into something you don't, you're just using as a means to an end. Live streaming is one of the worst places to do that. You got to do things you love or you won't get through all those challenging downtimes. 9. Through The Dip: thank you very much for getting all the way to the through the dip lecture where we are going to start wrapping the course up and then an additional courses. I will focus on specific platforms like Facebook, twitch and mixer, the details of working with each of those through the dip. This is a critical concept for almost anything, especially for life. Rooming. The dip is the place where, after you get through the initial excitement, there's this kind of dip with a lot of us. When we learn something new, we get really excited, really energetic. All of everyone. We're talking about the same thing, and then the dip comes in. We hit reality, so to speak. Or we hit the down drop of that excitement as we start to question. Well, maybe this isn't something I want to do full time. Or maybe I don't like live finger. Maybe I'm not any good at live streaming. The dip tends to happen the most painfully after something good happens on Facebook gaming . When I started out, Facebook immediately started showing my streams to a pretty wide audience, and it kind of peaked a few weeks ago at almost 200,000 people seeing one of my live streams. Then the dip came in. Facebook started showing the streams toe less unless people until a stream came in 600 people on Battlefield five, which I was really excited about. And man, I was mad. I was questioning everything. Um, I done streaming on Facebook. Should I move over to twitch? Is should I even keep streaming at all? Why am I doing this? A lot of us think the dip is a bad thing, but really, every time you go through a dip, it is a huge learning and growth opportunity. Most of our lives go in waves. There's upsurges where that you might say things go well and we're growing. And then there's a down search. Something bad happens or we get no bad spot, and then we lose things generally, and then we get into another upswing. With live streaming. The dips are just brutal. For example, on Twitch I made the home page hundreds of people watching at once play me playing call of duty. Zombies on the final boss fight tons of new followers, and one day I was real excited. The dip onto which happened after the next dream, the next dream. There are a few more people from the home pays dream, and then things just kind of stayed the same. And then there weren't even that many people watching and the diff came in and I thought, Well, this stinks. I thought I was on my way up back down. The normal sometimes can be a huge depression where you rethink everything. If you want to be able to make live streaming a part of your life to expand your business and ultimately to do it full time, you there will be a ton of dips in my business online. I've had massive ups and downs where one of the first ones on Google AdWords, I hit my first profitable campaign. I was spending a few dollars a day getting hundreds of dollars in sales. One day, thousands of dollars in orders came in from just 20 or $30 a day and add budget, almost all profit. I was really excited than Google. AdWords banned my account for policy violations that they literally changed in progress. They changed the rules of the enforcement or Harvard. It was on the keywords I was using and then banned Meyer this account. I then was devastated. I was so mad. I just got first good, profitable thing going in my business. And I struggled after that. And then I ended up innovating a new business model serving clients that went so well I got a ton of clients. And then what happened? I got so many clients, I was doing a poor job. I lost almost all my clients back down to suddenly now business with ton of expenses and hardly any clients and no joy in serving clients. Another massive dipped nearly got to bankruptcy. That motivated me switch my business to teaching online that ended up going really well. Hundreds of thousands of dollars earned massive student following. Then I got banned from you to me. One email wiping out millions of dollars in future sales, wiping out everyone working for me all at once, knocking on 95% of my income that I had dedicated the last year and 1/2 exclusively to putting courses up on you to me. Then I started live streaming games more often. I did some great video game streams, lots of people watching and then another massive dip. As I got burned out on it, I was trying to stream too much, getting frustrated with the results, not going fast enough and income and trying to play with so many people. Another massive dip. After that, As I got in the crypto currencies, I got a new crypto currencies doing all kinds of investing things going really well. Tons of money getting made, all the sun. The crypto currency market goes down, I realized I've been pitching something that sounds more and more like a Ponzi scheme every day. Massive sell almost all the value in it lost. And here we are again. Jury's back to after seven years in business, wondering where the next paychecks they're going to come in that def got me back toe live streaming video games and making music. Three new albums out now, and here we are today in this new course. You see, though, if you want to do something like live streaming of a business online, there are likely to be some massive ups and downs. Now some of these are controllable. A lot of the massive ups and downs and my business are reflection off over enthusiasm and inconsistency. I am building a business today that's more consistent with little smaller ups and downs on the waves. Aim for more consistent growth. Dips also correlate with impatience. The Mawr impatience, the more hustling you do, which I've done a ton of, the more you're guaranteeing a massive dip on the other side. Even without that, you still will have ups and downs, though, and sometimes the ups and downs air really hard to endure. This is where a mentor comes in, and this is where a test of faith comes in. Are you doing this for the right reasons? Or you're doing it as a means to get something else. When I get dips, they cause me to innovate and to think of new things. That dip after Facebook helped me to get motivated to teach them, or of what I know about live streaming, because I got a lot of questions about live streaming, and I I'm known best online for filming video courses. I hadn't hardly filmed a video course in a year or so, and this dip on Facebook motivated me to try some new things and to teach everything that I've learned so far. Therefore, we're here because of the latest dip. I'm grateful to have the chance to share this with you today. I hope it helps you see that ups and downs are normal. And to be expected. You're not a failure because something went wrong. In fact, I have as one of my best qualities today my courage in continuing to be willing to fail, continuing to be willing to do things that don't work out very well that today is one of my greatest qualities that I'm willing to get told. No, I'm willing to mess something up, and it doesn't ruin everything for me. That's why we're here. In this course together, anything you've gotten out of this is, ah, function. Of all the failures I've had before it, in fact, failures allow very good teaching and growth experience. Ah, lot of the things I'm able to share with you today. I couldn't have shared with you before I'd experienced them. Thank you very much for getting through the dip in the course with me. I'm sure about midway through the course there was the dip. This is the duke, Jerry. Thank you very much. for getting so far the through the course with me. I love your awesome. I appreciate you getting here, and I hope you've enjoyed this class. I am filming right after this course is specifically on Facebook, YouTube, twitch mixer. And then also on the programs that you use to broadcast those O. B. S and wire cast. I hope all of these air useful for you today, and all right, I better just wrap this up because I'm just want hear myself talk now. 10. Class Project: thank you very much from making it all the way to the end of the course on skill share where we do a class project to finish up in this class project. Will you please share your existing experience with live streaming? Because you will then be able to help teach any other students in this course who go look at the class projects. You might even be able to get some of your own followers on wherever you're trying the life stream from your Facebook page, your YouTube channel twitch or your mixer. I'm asking you to do it because it's accountability for you to show what you've done so far , and it it helps you to give back to anyone else and then to get something in return. I've noticed a lot of the things I've done where I've put little projects up or reviews up a little pictures up of where I've reviewed a restaurant. I'm amazed at how many views I get on those things, and when people say they found me from all these obscure sources, it helps me see that every little thing I do matters, and I hope this class project will help you build your following when you're live streaming . Thank you very much for finishing this class on skill share. If you find it, anything in it useful. Will you please leave a thumbs up on it and explain it? Because you will feel good about helping other people find this class today? If you're like me. All right. Thanks for watching. I'm really just gonna end it now. 11. Equipment and Software to Use?: what equipment and software do I use to live stream? If you like to make a stream that is a significant part of your business, you will likely want to doom or than just life stream on your phone. That said, there's no substitute for just getting started with whatever is easy. If you have your phone and you can do a quick livestream, do that. If you've got a PlayStation or Xbox and you want to use the built in streaming software, then do that. However, if you're intending or imagining that you want to do streaming for more than just an occasional hobby, you want to make some money off it. You might want to do it full time. Then you're looking at getting a professional level set up. I recommend go straight for a professional set up. Once you've verified that, you enjoy live streaming that you've got a community that's starting to form go straight for professional because what I did is I tried to go intermediate. First I got a computer that could live stream barely on one website at once and record, and then I ended up buying another computer. I got a microphone That was pretty good, but not good enough. Then I bought another microphone and another microphone, and finally, then a pre amp and an audio interface. I bought one webcam. Then I bought another Webcam. Then I bought several more webcams. I messed around all the webcam settings. Finally, now I got a professional camera. You might try the free streaming software, and then you might end up wanting to upgrade. I used everything that's listed on the jury. Beautiful dot com slash resource is this is all of the equipment I use. I also highly recommend to get your own website. I recommend WordPress as the website hosting you want to use and because is that WordPress with kids to a website hosting? Because that's scalable, especially with live streaming. You could go viral at any time you want to be ready for, and you want to be able to direct people toe one common destination, which is your website. Somewhere you control. This way, you can build email list. This way, you can send people from multiple streaming platforms to your website for anything you want to do. You want sell courses you want have a blawg, you want to make books. You want to have music. You want a membership program. You want to do affiliate marketing. You do all of it on your own website, the number one critique I have for most of the live streamers. I see that air coming up is not having your own website because having your own website is a sign that you are established. It's a sign that you've got your own business, so I highly recommend your own website. Now. What you can do on each of these things on my website is you can go look at exactly what I use. You can click on the studio camera outside camera, studio microphone, portable microphone, video editing, the live streaming software I use. You can see all the things I used for my business, one of the key pieces of equipment. I uses a standing desk. I got this based on fleet back when I noticed the feedback on my live streams that I was sitting down, people often said that I was either kind of boring or I sounded tired or really relaxed. I didn't sound very energetic. What you'll notice is I stand up now so If I put this, you can see the the backdrop. I'm standing up, I'm standing up, and this allows me to be a lot more animated and energetic. Naturally, most of us are the most talkative and energetic one we're standing up when we're sitting down. Our bodies tend to associate that with more relaxed. If you see speakers and you picture someone speaking, what position do you picture them speaking? I just pictured someone speaking in a conference on a stage, and they're standing up there animated. They're talking most of the way. You naturally get your maximum energy out is to just stand up. I know, for example, my mom talking on the phone. If she's sitting down, it's pretty easy for her to listen as soon as she stands up is she's going to start talking a lot, and then when I start talking, she sits back down. If I wanted to be easier for me, listen to my mom. I just sit down and then I don't feel as much desire to talk standing desk, very helpful piece of equipment. This professional studio camera I got is working really well, gives me a lot higher quality picture than a webcam, and I direct you to my resource is Paige, because the equipment I have tends to change over time. The equipment I have now is professional grade the cameras over $1000. The microphone and audio set up is about $800. And you might think, Well, why not just go cheaper? Why not just get $80 webcam and ah, cheap microphone If you want to do a full time if you want to be a big time streamer, if you're imagining that you conduce streaming as a significant part of your business, then what I found is to act as if if I'm a full time streamer where I get all my income out of streaming, what kind of equipment do I have? I have good equipment. I have a professional camera. I've got a microphone that, as processing built straight into it, where I don't have to go edit things after the fact. I've got live streaming software that allows me a nice green screen in the background that's done easily. I've got transcription and I'm turned block post in. I've got a gaming monitor. I've got a standing desk. I've got audio in her face. You see, when you act as if you're in the position you want to be in, then you tend to arrive there a lot faster when you act like you're not in a position you want to be, and it tends to reinforce that you're not there. And even if you do get there, you may not even still make the transition of taking advantage of it and may slip away when I started. Acting is if I taught courses full time online. My income very quickly matched that. The key is I had to act like I already was full time, even though I didn't have income first when I bought a better computer, when I started being able to make courses faster, when I stopped accepting new clients and just focused on making courses, even though I didn't have the money to support that, I acted as if I did. And then very quickly the money materialized. If you want to be a pro streamer, if you want to have a shot at doing streaming full time, then act as if professional equipment is one of the signs that viewers noticed that this person is a serious streamer, and people tend to automatically want to follow and be a part of a community for someone that they expect as will continue to show up for them. If you know someone's not going to be online for months, if someone you can see as a low quality set up your mind automatically saying this is probably someone I don't want to follow or be a member of their community. That's why there get to be such huge communities, because the people who act as if and then build a community and have the good equipment you're signaling to new viewers that come in, that this is a place worth hanging out. When you come in and see someone stream and the cameras bad and the audio's bad, it signals on a subconscious, irrational level to the brain that this person is not someone I want to hang out with and follow. I It took years to get a professional camera. In fact, I just got a professional camera. I used Webcams the entire time to get his point, and I even used a lower quality microphones to get this point. Also, it's much easier if you just go straight to the good stuff because the time you waste fooling around with things that aren't as good. I wasted so much time and money. If you added up, I spent 500 plus dollars on low quality Webcams. That's enough to buy a pretty good camera, if not half of enough to buy a really good camera. From the beginning on microphones, I Spence probably close to $500 collectively on low quality microphones. That's enough to immediately by the good one and the pre AMP. I O and Web hosting. I wasted thousands of dollars unless effective hosting, which that is way more than enough toe directly pay for the better Web hosting email marketing. When you get low quality stuff, you tend to hate using it when you're might sounds bad in annoys you, and it stops you from wanting. When your cameras bad, you hate looking at yourself. Then you won't even do another stream anymore. I know I've dealt with all these things. That's why I've got all the equipment for you and I don't go look at each specific item because I keep this updated. If I change my camera or if I change my microphone. For some reason, I always put the newest of what I'm using on this page. If you'd like to use the same equipment I used or you like to research it, will you please go to jury banfield dot com slash resource is and click on whatever you're interested in. And then when you're ready to buy, will you please go back and buy directly by clicking on my links because you will feel good helping me earn a percentage off the sale? I know because I feel great when I helped my friends that have affiliate programs for things and they've told me about something, and I like using it better, and they show me how they're using it and I sign up. I feel great. For example, on my email marketing, my friend earns $800 a year in commissions on my email marketing subscription. I feel great knowing that I'm helping him earn money, and if you want to build a community, it's about helping people. If you know that you go through and use my links and you help me buy stuff, then guess what you know that When you are in the position and you've got an audience and you're asking them to use the same equipment or by the same heads that you're using, you know that they'll be willing to do it. Also, you make the opportunity to ask. Guess what? That's a nice revenue stream on live streaming.