Squarespace eCommerce: How to Set up Physical, Digital, and Service Products | Megan Boyce | Skillshare

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Squarespace eCommerce: How to Set up Physical, Digital, and Service Products

teacher avatar Megan Boyce, Web Designer, Graphic Artist and Snack Monster

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

14 Lessons (1h)
    • 1. Introduction

    • 2. Setting Up Your Shop

    • 3. Physical Products

    • 4. Digital Products

    • 5. Service Products

    • 6. Gift Cards

    • 7. Categories & Tags

    • 8. Related Products

    • 9. Shipping Information

    • 10. Email Notifications

    • 11. Promo Codes

    • 12. Product Analytics

    • 13. Class Project

    • 14. Final Words

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About This Class

In this class, I will walk you through how to set up physical, digital and service-based products within the Squarespace platform so you can have conversion success, no matter what you’re selling.

If you’ve wanted to expand your Squarespace site to be eCommerce-enabled, this is a great class for you to take! We’ll cover all of the aspects of all of the types of products available to list on Squarespace: 

  1. Physical Products: We’ll cover product variants, image variants, shipping and taxes and more

  2. Digital Products: I’ll walk you through best practices on selling digital products, including file types and size, product ideas and more

  3. Service-Based Products: If you offer a service, you’ll be able to set that service up as a product on your Squarespace website, going over how to figure out what to charge, what services you could sell, and more

  4. Bonus: Gift Cards: You’ll know what type of Squarespace account you’ll need, how to set up digital gift cards and how they’re redeemed.

Key lessons you'll learn in this course:

  • How to set up physical, digital, service and gift card products on your Squarespace website
  • The difference + importance of categories + tags
  • How to set up related products within your listings
  • Best practices to use when crafting your product descriptions
  • How to set up product variations and the types of variations you’ll most likely use
  • How to set up subscription-based products + services

What you’ll need to get started: 

  • A Squarespace website (an unfinished website is just fine!)
  • An idea of what products you will be selling or would like to sell
  • That’s it!


Squarespace is an all-in-one website building platform with designer-quality templates and responsive, drag-and-drop building features.

Meet Your Teacher

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Megan Boyce

Web Designer, Graphic Artist and Snack Monster


I'm mostly known for running The Busy Bee and creating custom Squarespace websites, but I'm working on being known for cracking the lamest jokes you've ever heard. I serve people who are looking for a website that stands out from the crowd and who want the ability to manage it all on their own.

Most days you can find me snuggling with my Australian Cattle Dog "Lacy", binge-watching The Office or scouring Pinterest to see what new hobby to start next.


A little more about me: 

See full profile

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1. Introduction: Hey, everyone, My name is Megan. I am a custom squarespace designer, graphic designer um, and dog lover living in Milwaukee, Wisconsin. In this course, we're going to walk through squarespace e commerce. So how to set up physical products, how to set up digital products and how to set up service based products So we'll cover a multitude of things but setting up your shop, uploading and optimizing physical products. Digital products service based products will go over gift cards, the importance of categories and tags. How to add in related products, adding your shipping information. Set up email notifications and will have to bonus video. So how to set up promo codes and sales and how to go over your product analytics. So grab your coffee or tea and let's get started. 2. Setting Up Your Shop: So first things first, actually setting up your shop within your squarespace site. So when you log into your squarespace site and this is the back end of mine, you want to head over to the left hand side, which is your main navigation and click pages. And here we're gonna put the page, the shop in the not linked section, and that's just because we're gonna be building it out. We don't want it to be within the primary navigation or secondary navigation where it's easily accessible in clickable. Just because it says not linked doesn't mean there isn't Earl. So somebody could potentially land on this page if it's enabled. But the likelihood of that is probably slim. So we're just gonna click the plus sign right next to not linked. And we're going to find the area that says products. So right here. And as soon as that pops up, it says new products. So I'm just going to put in here, still share products, but you can label it whatever you want for your page title. So I'm gonna hit enter, and it's going to take me to this brand new screen. Obviously, we haven't added any products in, so that's what our next step is going to be. So when you want are ready to add a product in, you want to look for the plus sign on the top right corner. I'm gonna click that, and here you can see the four different types of products. It's important to know that you have to have a business plan or one of their commerce plans in order to sell items. Um, and those items are split into four different categories. So physical. So where you actually ship something out digital So digital download and the customers will receive a link to that file that only lasts for 24 hours. And that's to prevent people from, um, sharing that download with other people who haven't paid for it. A service such as Web design, graphic design or the like on and then give card, which you'll notice is great out here. That's because you have to have a commerce plan. You have to be on Commerce advance plan on squarespace, which is their highest plan, and this Web site in particular isn't on that plan. But when we go through that section, I'll walk you through how to set up a gift card. Gift cards are they can be applied towards future purchases there only digital within squarespace As of now, Um, and so you'll be able to have customers purchase gift cards for your store to give to other people That are the email to those specific customers. So next is walking through how to set up a physical product itself and, um, all of the different components of that, So let's continue. 3. Physical Products: the first product we're going to walk through on how to set up is going to be your physical products. Examples of this would be a apparel, coffee mugs, food, really anything you'd be shipping to somebody, and these can be set up as a one time purchase or a subscription. So let's say a one time purchase would be one coffee mug and then a subscription purchase of that coffee mug would be. Let's say you get one coffee mug of month and I'll walk you through how to do that later on in this training video. But, um, let's go ahead and click works as physical and this new light boxes going to pop up. We'll walk through all the all of the sections here, but the 1st 1 is going to be. First thing you're going to do is add in your title. You want to make sure that it's applicable to what the product is. Nothing super fancy here. Just make it nice and clear for your customer on what the product actually is. So, for this example, I'm going to be using a mug that I make, so I'm going to put in a hug in a mug, a coffee cup. You'll see it. Auto populates below, because I've added this product in before. And then we're going to add in a description. So here's where you want to talk about the product itself. What the features are anything you want to really highlight, and you have some styling options so bold, I tell a size you can link things, whatever you want really there. So all type in awesome product description here. And then, let's just say features one teacher, too. Feature three. So that's your product description. Next thing that we're gonna do is upload our images so you can add up to 250 images for each product. But Squarespace recommends keeping the total size of all of your images that you use combined to five megabytes or less. And that's just for load time. You want the page to load as fast as possible, and the more images you have, the longer it'll take to load. So I have three images for this product, so I selected them all in and uploading them, and the next thing we're going to do is just click and arrange which image we want 1st 2nd 3rd So we can just click and drag. And now it's set up the way that I wanted to. Now, before we head over to another section, I want to make sure that I add in all text to the images. All text is going to give these images keywords that are applicable to that specific image , which is going to help you with optimizing your website for search engines. So it's basically telling, let's say, a search engine like Google what this image is about because Google can't see images, it can just read text. So if I hover over this image here and I click the cog, there's at an image metadata. So I would add in, um, any of those keywords that I wanted to so hug in a mug Coffee cup? That's a teacher gift. Google keyword planner is a great source to use for figuring out what he works to use would highly recommend that many hit save, and you're going to want to do that for all three images. We're just gonna I'm gonna skip over the next two because there's no reason to go over them . But just so you know that will greatly help you with search engines and hopefully getting your website to show up higher in the search results. Before we had enterprising in variants. I just want to touch quickly on tags and categories. There's a whole lesson about the importance of this, but I always tell my clients when you're adding in text and categories. Think one category, multiple tags. So, for example, when I set up my shop, let's say that I have a bunch of home goods that I'm selling in my shop. They're all physical products. I would add in whatever categories, higher level categories, thes products would fit in. So I, let's say, would do, um, drink where? If I have different kinds of mugs, maybe travel mugs, so drink where and then maybe I have pillows and then maybe I have stationary. So you're getting a good idea of thes higher level categories. You'll probably have up to about six in your shop, and then tags are going to be specific for this actual product. So here's what I would type in coffee cup hug in a mug teacher gift, all of those things. And again, I'm not gonna touch too much on this right now, but I just want to point that out. So you want to add in those specific categories and tags? Um, there is no limit to the amount of tax that you can use so kind of. Let your heart go wild there. So let's head over. We're gonna skip subscription product for now. We'll do that right at the end, but let's head over. Depressing in variance. The first section that you'll see is the image section here. And here's where you can assign a specific image to a specific variant. So, for example, if I had this product in, let's say, the Color red as well as the color white, um, I could've signed that specific image, and I'll show you how to do that as well. But let's skip that for now. Let's go to skew. Skew is really just a inventory. Identify where it's it's not necessary, but it is a good thing to have if you have a lot of products in your shop. So I'm gonna skip that. But pricing is obviously what customers are going to be paying for the product. So if I click that, let's say I know my price is gonna be 14 95. I can add that in. And then let's say I know when I want to put it on sale. I wanted to be 10 95. I can add that in without actually putting it on sale. That way, I'm gonna click out of this that way, when I do want to put the product on sale, I can click into here, hit on sale, and then it puts it on sale for me. So then you want to go into, um, the stock section and added how much quantity you have of this particular product. So let's say I have 20 of us mugs. You could also do unlimited. So if you can print them on demand and you could always have inventory on hand, I choose unlimited. The weight portion is really it's the shipping. Wait, so it's, um it's not necessary, but it's needed for automated shipping calculations, so we'll go through shipping in the later lesson as well. But if you want to add that in you can and then the same with dimensions, it's your shipping dimensions. It's not necessary, but it's needed if you want to do your automated shipping calculations. You can also add in custom variants, which is with this plus sign right here. So some examples of this would be like size, color, maybe capacity. What the flavor is, what superpower you get. These are all examples of these custom variants. So let's say, for example, in my hugging among product, I have an 11 ounce mug and a 15 ounce mug. I would click the plus sign here I can type in, Um, I could put capacity now hit, save, and then this would be, I would put it allowed ounces. If I hit the enter button, it's automatically going to duplicate the product underneath it, including what the prices with the stock is. If I had the weight and dimensions and they're copied as well, so but it does give it a difference. Q. So what you can do, then? Let's say I only have well. This capacity is gonna be 15 ounces, and I only have 10 marks of the 15 ounce, so that's where I would I would just go ahead and change that as well. Now here. If I had a different image for the 11 ounce versus the 15 ounce. That's where I would select it. So let's say this is the 11 outs I'm gonna hit. Apply and let's say if I click this one. The girl holding the mug is the 15 ounce I hit. Apply Let's head over to the additional info section. So here this is a great spot for adding and related products will talk about that in the leader lesson, but also for adding in like Squarespace recommends videos, disclaimers, shipping and return information, ingredients care instructions, a ton of different things that you can do there so you can build this additional info section out just like you would a page. You'll notice the plus sign in the bottom right corner if I hit that button there. I have all of the different squarespace content blocks to build the page out itself. The next section on the physical product lightbox, is going to be your form. This is a great option for products where you customize them, so if you could build a custom product form that a customer has to fill out when they purchase the product. So for personalized information like a custom message or something uh, like specific instructions for that custom product. So if I want to go ahead and add that you're just gonna click, create new form, I'll label the form will just say, ma customization. We went there we go, and then we'll add form fields and you can add in whatever fields you'd like so they can, um, they can add in their address that can add in. Let's say I want a text area. I wanted to say, uh, let's see. Please provide the, um, custom wording you would like on. And I'm again. I'm making that up. You can add in a description placeholder text. You could make it required or not. Um, And then you can add in other forms as well form fields as well, so I can add it. Whatever I want. I'm just gonna hit save. I actually don't want it, So I'm just gonna delete it. Just let its not on site, but that's how you go ahead and add in a form. The next section is options, and here is where you can change your thumbnail image. What the Earl of the product is itself and a bunch of other things. So One thing to note is the thumbnail image is going to auto populate with the first image that you uploaded. So even if you click and drag other images to show up first, it's still gonna put in the first images. You upload it so I don't want this to be the image that shows I wanted to be the first image, which is the styled mug in the brown leather container. So I go to options. I'm just gonna hit, delete, and all I need to do then is re upload that image so it'll process it, resize it, and then it's there, Um, and then you can. Also, if you want to change a bunch of things on there like brightness, contrast, I can crop it if I need to a bunch of different options there. We will walk through that, but you'll notice product you are well is right here. Well, this section, where it says forward slash skill share dash products that is going to be auto generated by squarespace, and you cannot change that. That's because that's the page title. That's what we labeled this shop page, so that will automatically be on there if you don't add in anything, it's going to take your item title and put that as the product you are else. So I typically will just leave it like that, Um, but if you want to change it, you can go ahead and change it to whatever you'd like. It's always good to stay consistent, so I don't usually recommend that. But you have that option, and then you can also add a custom add button labels. So if I check this right now, it just has acted cart. But I could do, um, grab does baby now and then. That's what the add to cart button would say. Featured. Product is if you have specific products that you would like to feature, lets say on your home page or something like that, you could market is featured, and then you can add in a summary carousel somewhere else, like on your home page and just select those future products. And then it would gather all of those products together in that gallery block for you. The last option on here is social and hear what you can do if you, um, sink the your social sites. If you connect them to your website. You can automatically push the product onto that social site as a post, Um, right now the available social sites that you can do that on our Facebook, Pinterest, Twitter, LinkedIn and Tumblr. So if I toggle this on for Pinterest and I had saving published automatically push it to Pinterest as a post. So I'm gonna talk a lot off because this is just a demo product here. But just you know that you have that option now before we hit, save and publish. Let's go back to item and talk about using this product as are changing this from a one time purchase to a subscription product. So in order to, um, have a product as a subscription product, you have to have a commerce advanced plan. You have to have customer accounts enabled, and you have to use stripe as your payment processor. Right now, it's not possible to sell subscription products using PayPal at this time at least a square space that could change. But, um, just keep that in mind so you'll check the subscription product button and you'll have a new pop up that appears I, um and not on the Commerce advanced plan, so I can't, um I can't actually save this. That's why it says upgrade instead of save. But here you have your different options for subscription products, so you can decide when you, um what the frequency is. So the quickest is one once a week, and the longest is once a year. Just so you know. And you can limit the number of renewals by clicking billing cycles and selecting the number of payments the subscriber will make that includes the initial purchase. Or you can keep ongoing payments selected if the subscription will go on indefinitely. So let's say this will repeat every one month, and it's going to go on for 12 payments. So that means that this subscription, including the first purchase, will go on once a month for 12 months. So an entire year, if I had the Commerce advanced plan for this account, I would hit upgrade, But I don't. So I'm just gonna hit cancel right now, and then you'll see subscription product is unchecked, so when you're all set to publish the product, you can hit, save and publish. Otherwise you could just hit save, and it will go ahead and save it as a draft or it'll say hidden. So that way you can go in and make any edits before it's actually pushed lives. The next type of product will talk about to upload to your site our digital products, so let's get started with that. 4. Digital Products: All right. So let's talk about uploading a digital product to your shop. So digital products are like e books, audio files, graphics, digital artwork, workbooks, anything that's unnatural digital product versus a physical one. So just so you know, before you set up your digital product, you can't sell digital products as subscriptions on squarespace as of now. And there aren't variants for digital products. So just keep those in mind and we'll get started. So will hit digital, and you're going to follow the same pattern as you did with uploading a physical product. So we're gonna add in our digital product name. So this is going to be called D i Y your website workbook, and then we're gonna add in our descriptions. So a workbook description was here, and then I'll just follow the same you know, features of the workbook get added able to list future one. Thank you, too. Three. We can go ahead and add in those image variants or just different images of the, um actual whatever the digital download is. So see, with these two here, those will upload, and then we want to make sure that we add in the all text, So it's going to be just like we did with the physical products. So if we hover over the product image, they uploaded in the order I wanted them to. So we hover over the product image. We click this little cog we can add in that keyword rich image titles. So D I Y. Your website work book. Look, it's just that squarespace websites save, and we'll pretend like I did that for the other product. Next we will go to praising so pricing and upload you'll have to actually upload the digital file here. So if I click that, um, see, the workbook is right here, so I go ahead and upload it, and then we can add in our price if we have a sale price for it, and then if it's actually on sale or not so well, say the price is 10. The self race that's seven, and it's not on sale, so we'll leave that unchecked. We'll head over to additional info again. This is a great spot for related products. If I have other workbooks that I want a showcase, we can add those and here again, that's in a later lessons, so I won't go through that right now. But disclaimers anything like that if you want to talk about, um, what the rules are for when you purchase this digital downloads, you gotta love to share it with anybody. Copyright policies. All of that can go right here. If you want to have a form for the digital product, you can add that in this well, so form that the customer has to fill out before they actually purchase it. Um, and add added to their cart This is not something I think I see myself or I see people using for digital products. I couldn't think of a good example to give, but the options there, speaking of options, will head over to that, and we'll add in our thumbnail image. So let's see. I want the dual one. There's little bloat. The product you are only auto generate with whatever the item title is, and I want to keep it that way we can add the custom add button labeled to whatever we want , so we can say download now if we want. And then again, if I want to push this to a social channel right away. I can toggle one of thes honor off. So my linked in or my Pinterest I could hit, save and publish, and it would automatically push it there. Um, so just to keep in mind, your digital product is going to be delivered to customers in, um the well will have it on their order confirmation page. So as soon as they check out, that digital product will be a link that they can download. But it will also be sent to them in an order confirmation email. Now that link will expire 24 hours after its clicked, and that is to minimize the potential of that customer sharing your digital download. Other people that haven't purchased it, it obviously doesn't eliminate that possibility, but it does minimise it a little bit, so that's it for digital products. It's a lot simpler to set up the physical products because you don't have those variants or anything like that. But next will go into service based products and how to set those up on your site. 5. Service Products: Let's talk about uploading service based products to your squarespace site. Now, examples of this would be like a class you would teach, maybe consultations, non ticketed events. Um, one thing to note is it can be a one time purchase or a subscription just like physical products. So we'll walk through that. Let's click service right here and again. We have the same pop up motile that shows up for physical products or similar to physical products. Um, and a little bit different than digital, because it has a few more options. So we're gonna enter our service product name. So for this, I'm going to add in, Let's say, branding consultation, I would add in my product details here so he turns to go here and then what's included, Let's say, and then 23 will want to go ahead and add an image that reflects what the service is. So I'm just going to use an image that I have, um, I don't have an actual image for this because I don't I don't use squarespace for this service, but will pretend that this is an image that showcases the service, and we would make sure to add in that image Metadata. You're starting to see a pattern here. Probably so we would put in landing council location. Um, we can put in for entrepreneurs trip for numerous, whatever we want, and then we didn't save. If I had other images, I could click and drag them for whatever when I want to show up first, Um, and then again, making sure that we add in these categories and tags again. One category, multiple tech. So the category is the overarching bucket that this product would fit in. And then tags would be anything that's applicable to this specific service. So we would add those in there and then let's head over to pricing and variance. So again set up very similarly to physical products. Except for we don't have, like, weight and dimensions, because we're not shipping anything. So if I had multiple variations of this, I could add in, or I could select different images for those specific variations. But again, skew is your inventory identifier? Um, not necessary. But if you have, if you're gonna have a lot of services or a lot of things in your shop, you would may want to utilize that pricing is what your customers will pay for the product . So let's say my consultation is $100. I'm never gonna put it on sales. But I could I could put a sale price in there, and then I could put it on sale or not. And then how many? Um, stock would be how many times I want to offer this service. So let's say I only wanna offer 10. I could do that or I don't care how many times I do it. Let's do unlimited, and it's gonna do the infinity symbol there and then any custom variations. So let's say we can do length of consultation, length of time, and we can do 30 minutes where we can do 60 minutes and again, I just hit that enter button so it's gonna duplicate everything. I just have to go in and change what I want to change. So the only thing I want to change on here because I want to offer an unlimited amount of both of them is the pricing. So let's say that pricing for 60 minutes is gonna be 1 50 so we can do that there. We'll head over into additional info. Next. And just like the other products. This is a great area for related products. Um, other services that go hand in hand with the branding consultation in this example. So maybe website consultation or any other consultations that you might offer. Or you can add in, um, policies for the services that you provides. A great area to put that in form is going to be where you add in, um, anything that you want the customer to fill out prior to purchasing your service So it may be it's what their business name is going to be or what it is if they have a website. You can add in all of these questions by creating a new form, and adding those in options is where again you're gonna select your thumb. You'll image so you would just want to make sure they upload what thumbnail image one. Use your product. You are. L is going to be auto populated by squarespace with whatever your service product is called . And then you can decide if you want to use a custom add button label or not. So if instead of add to cart, I want to do purchase this service. I can change it to that. Whatever you want it to be and again social. If I toggle any of these on and hit, save and publish, it will automatically push this service product to that social channel. You can, like I mentioned the beginning create a subscription based service product. So if I talk, all this on it will show just like a physical product does. So you can change the repetition of how much you offer it, um, to that specific client. So let's say instead of a brand in consultation, it was a coaching session, so you could dio, um, one coaching session a month and it's ongoing. Or maybe they paid for four of them. So one coaching consultation a month for four months or maybe we want it quarterly. So it's going to repeat every three months, four times, So that's a full year on. And then we if I has the right plan, I would hit save here, but I could just upgrade. I'm just gonna hit, cancel, and then when we're all done, we can hit, save and publish everything is how we wanted to. We want it to be shown to the world or if we hit, save it will be added to the rest of the demo products that I have set up here and have this black bar showing as hidden, which means that it is a draft product and it's not published live yet. The last kind of product that will walk through our gift cards and those are great for really driving more business to your online shop, so let's dive into that. 6. Gift Cards: The last type of product we're going to walk through is gift cards on squarespace. Now, these air only available on the Commerce Advanced plan and they are only digital, so there's no actual physical card. When we click on gift card here, you'll notice that things are automatically populate within the product description, and I would highly recommend keeping that in there. It is going to tell the customer that, um, each one of these digital get cards has a unique code and that the recipient can enter the code at check Out to subtract the total from the order total. And one thing to note to is that squarespace gift cards never expire. So once this is purchased, um, I want to give cards purchase from your store. The customer will actually have the space to put in the recipient's email address, which is where that gift card will be sent to, so we can add in. If we have a specific title for, um, this gift card, we can add that in. Otherwise, I could you just leave it as gift card. But there are no product images that auto populate for a gift card, so you know, thinking like an envelope, or like a gift card I can or something. There isn't anything. So you'll either need to create something. Like in Canada are Photoshopped or purchase some sort of an image that you can use unless you have a styled image of what give Carter look like for your shop. So you would go ahead and upload that image there again, I'm just gonna use on image that I have just that we have an image in there. Let that load. And then if I hover over it, I want to make sure to click this cog icon here and add in, Um What? That So it would be like I would say that the CPI get card, uh, shop products or something like that. And I did say, Then we head over. We can add in whatever other information we want under the description, but otherwise so, you know, purchase this, get car for your friends and look, ones whatever you want to add in here, we had over two values. Here is where you set the values of the get card yourself. Customers can't set their own. You have to predetermine them. So script is auto populates four values for you here, but you can add in whatever ones you want or delete whatever ones you want by clicking the trash can or the plus sign. Um, let's head over to additional info again. This is where you could put it related products. That is a few lessons down in this course, but you have that option here with options. You could do a totally different thumbnail image or use the image that you uploaded yourself. It's gonna auto. Populate the URL with whatever your product title is called in. This case is going to be gift cards of gift card would show up here, and then squarespace automatically checks the use custom at button label um, and then puts overrides it with purchase. So instead of add to carpets purchase, you can undo that, or you could keep that checked. It's totally up to you. And then, if we want to push it to social, begin to go ahead and toggle social accounts there. So one thing just to know before we wrap this quick lesson up on gift cards is that the customer will know the remaining balance. So, um, when they redeem it, they'll see the value of the gift cards checked from the total, and then if there isn't a remaining balance, they'll be told that as well. The next lesson that will go through is organizing your products with categories and tags and really, what the importance of them are for your website as a whole. 7. Categories & Tags: Let's talk about the importance of organizing your products with categories and Tex. Now I'm showing you what my shop looks like right now. They're all digital downloads, but I have categories assigned for all of the products to kind of fall into again. Categories are kind of your overarching bucket of where these products will weigh in. So for me, my categories are freebies and website. So if the product is related to website Web design, design is a whole marketing and social, and then tags are specific to that particular product. So it mentioned us in previous lessons. But I like to tell my clients one category. Multiple tags. Your categories have a lot more restrictions on them, so they need to be 25 characters or fewer, whereas tags have must be 80 characters of fewer. And one thing to know is both tags and categories are case sensitive, and they appear in alphabetical order. So I just want to show you, um, if I go to where my shop is right here and I hover over the, um, that page, the little cock pops up. Click that, and if I scroll down to advanced ah, here I can see where I can manage my categories and manage my tags. So here are all of my categories. I can also go to manage tags and see all of the tags that have been used on products within my shop. And you see, as I click on one, it kind of like, uh, animates a little bit and I can click the X and go ahead and delete that organ filter through them. So you'll notice if I go in and edit this product right here. Um, I have a little model that pops up. If I scroll all the way down, I can see what my category is, and I can see what my tags are right here to and again. I can delete them if I want. Um, if you know, I typed in one wrong thing or anything like that. Now, um, a tip that I like to share is if you have products that are gonna have very similar tags and maybe just one or two things are going to be different. Ah, way to cut down on some time is by adding them to like a Google doc or were document. Add these tags and separate them with commas. When you go into the product on and you going to add a tag, if I hit this plus sign, it says, tax comma, separate comma and then comma separated. I can just copy and paste that that string of key words and tags that I put together that are separated with commas. Place it in here and hit enter and it'll add all of them a separate tags for me. So I have to manually enter them in, and then the ones that are applicable to this particular product. I'd go ahead and manually enter in. Adding in Texan categories is a necessity for adding and related products, which is a great segue way for our next lesson, which is how to add in related products to your actual product listings. 8. Related Products: if you want to add related products to your already existing products, will walk through that right now. So I'm just gonna go to an already existing product that I have. And I'm just gonna do my feminine stock photography, which is a free download. You'll notice I have other free downloads, and those hint, hint are going to be the ones that I'm going to select as my related products. So let's go into edit right now. We're at it. This product, the best place, in my opinion, is to put it under the additional info section. So here is where we can add in, um, a summary content block, which is how we're gonna pull these related products. And so we go to the bottom right corner, where there's the plus sign and right here there's summary you have a four differently out . I personally like the grid layout so slow there we go. It'll automatically add it in there and then I can go down to where I have my products. I'm going off of my actual shops. I'm gonna hit shop, and then you will also have if you go to lay out. Excuse me if you go to display, you can select or narrow down what products showed a show on here, which is why, again, these categories and filters are categories and tags are so important. So I only want use the category freebies. So if I type in or free download, I should say I type in free download. It'll populate other free downloads that are available so I can also show the price which they're free. So I don't need Teoh. Show the excerpt, which I don't want to dio, um, and then show the title and show the thumbnail. You can change how many items show up, so let's say I just want to do four on. And then if we head over to the layout section, I can change. Even though I selected Grid is the layout, I can change it to carousel, while less whatever I want to do. Um, and then the aspect ratio of the image I took that would like to stay in one by one or square, and then we could change our column with gutter with a bunch of different options. Let's say when a center my alignment, um, and then one other thing to note is you don't have to filter. So let's say all of your products are pretty related with one another. We don't have to filter back category, or let's say you need to filter down even more so you only want to show items with the tag of feminine. Let's say so. We could filter by tag, um, as well. And, um, if you marked any of your products featured and you can toggle this on and here's where you can feature those particular products the ones that you had already labeled as featured or toggled on as featured, I should say. But I hit apply, and I'm just gonna delete this text block here so we have our summary black with squarespace. When you add things in and their product pop up, it doesn't show them a super styled. But if I had saved and then I go to the actual product page itself here, you can see that it matches. Um, what the rest of my sites, what typography and color palette are one thing to note? Before we wrap this lesson up, I'm just gonna go back in to edit and additional info. There's nothing showing that these air related products. If nothing is telling the customer Hey, these you might also be interested in these, so we want to add some text above it. So I'm just gonna click and dragon text block, and you could put in related products or you could put in. You may also like what it really, Whatever you want to dio, you can choose your heading. You can also whips. You can also add in a line black to really distinguish it from the section above it. So now when we refresh the page and I put it in full screen, you can see there's a line that goes across and then you may also like and then the products. And if I click on the product that is shown there, it takes me right there. Now that we have are related products set up, we can go ahead and talk about shipping information, which is super important. If you are working with physical products 9. Shipping Information: If you're selling physical products, you'll need to set up your shipping information for those products. So when you log into your squarespace site, you want to head over to the commerce section and then shipping. And here's where you'll set up your shipping options. Now I already have some set up, but I'll walk through the different options that you have. It's really only three options. The first is flat rate. That's where you apply a per order fee to any order, regardless the amount of items depending on weight, which is based on the total weight of the products in said order. And then the third is carrier, calculated by FedEx, U. P S and USPS. And with that, it's great out because you have to have a commerce advance plan and this my site doesn't have that, so, but we'll walk through each one of these. So the 1st 1 is your flat rate option, and what you'll do is you basically just have to add in your option name, so you'll see. For example, I have, like we can do a standard should stand for shipping, and then you could say like 5 to 7 business days. Whatever. You, however, you want to explain it essentially and then you have a per order fee. So that's no matter what the order is. This is the price that you're going to charge. So, let's say $5. And then if a customer has something and multiple items in their cart, it will add on, um per item a price, an additional fee per item. So let's say $1. So for my coffee mug example, let's say a customer put two coffee mugs in their cart. Um, they would be charged $7 that's because you have your basically of $5 then an additional $1 per item. If the customer only put sick one coffee mug in the car, they'd only be charged $6. We head over to the shipping zones. Here's where you can decide where you want to ship so you can add in all the rest of the world. Or you can just add in the United States, and from there you could even narrow it down. So I hit at it. I can narrow down what states and territories I want to keep or remove, and then if you have the Commerce advance plan, You can also add specific ZIP codes that you would ship Teoh. So this is a great option. Um, narrowing down as faras shipping zones is concerned. If you want to offer free shipping in the city that you live in or the state that you live in, whatever you want to do, you could do that. Um, so I am going to hit cancel just because they don't want to save that. As you can see, we can offer multiple shipping options as far as flat rate is concerned. So I have USPS standards set up here and then of USPS priority. So just different price points, depending on the speed of the shipping. The next option is shipping depending on weight, and that again is based on the total weight of the products in the order. And what you can do is actually create ranges and seven infamy, infinite amount of ranges to cover anything that goes over it arranges. So if I click on this again, let's just say, because we're not doing flat rate, we're doing weight range depending on weight. So I'm just gonna say standard shipping fact 58 business days again. Just making that up. And then here you have your ranges so it breaks it out its first. We still automatically at this for you. So 0 to £1 is going to cost a dollar. £1 to infinity pounds is gonna be 1 50 You can go and go ahead and add it. Those add some delete some whatever you want to do and change the cost accordingly. You have to have a wait for all of your products if you want to use the shipping option. And that's done in the product details section of when you add your actual practice in again, you have your shipping zones so you can narrow down specific countries states. And then, if you have the Commerce advance plan, you can narrow down by zip code. I'm just going to discard back cause we're not adding it, and the last one is the carrier calculated. So what? You can dio if you have, um, wait and package dimension set up for all of your products you can select and you're on the commerce advance plan. You can select Carrier calculated the FedEx Ups and USPS, and it will automatically calculate the shipping cost based on FedEx UPS and USPS rates, so it's gonna provide the most accurate shipping costs. Just one thing to note is that a disadvantage of this is, um, customers won't really know what the shipping cost is ahead of time until they enter their zip code. But again, it's going to provide the most accurate shipping costs and potentially save them money on shipping as well. So that might be a good option for you. So that's shipping. In a nutshell. One final thing I want to point out is this section right here. Um, if you have, um, ships station or an account with ships station, you can connect your squarespace site to ship station, and it'll automatically print these shipping the shipping labels out. And basically, if you're getting a ton of orders, you can batch shipments out. I won't walk through how to set that up or anything like that, but just so you know that that option is there in case you want to use it in our next lesson, we'll go over email notifications, the kinds of emails that will be sent to your customers and how to edit them 10. Email Notifications: There are multiple email notifications that are sent to your customers a different parts of the purchase cycles. So, such as when an order is confirmed when an order has been shipped. And, like so in order to see what your options are to customize some of them. If you head over back to commerce and then customer notifications, you'll be able to see a bunch of different options here. The first thing is you reply to emails. So this is through reply email or the email that will be shown, um, for customers to specifically reply to and then the from email. It's important to know you want to put in what your email is if you own the domain. So if this was Meghan, the busy bee at gmail dot com, you don't want to add that in. And that's because email providers will read that a spam. So just keep that in mind if you forget any of that information, if you just hover over the question, market will explain what each of them are. The first section is Header and Footer, and that's where you can customize what is included in the header and footer of your e mails you can add in your logo in business information, anything you want on all of the emails. But we're going to focus on order emails and customer counting mills. So the 1st 1 is ordered emails. And here we can see on emails gonna be sent when an order is placed confirmed when the order is marked us the filled like a shipped or when the order is refunded. So if in order has been cancelled, refunded to the customer if we click on order confirmed here, we can see, um, everything that is included in this email and this will all be auto populated by squarespace for you so you can change some of the wording that their stock emails are set up very well, so there's no need to actually change any of the wording. But if you wanted to make it more quirky or anything like that to fit your brand, you could do that. So there's order confirmed. Here's what the order fulfilled looks like, and that's where it's gonna show you what the tracking number is. And then, if your order was refunded and then it will say how much was refunded If we head back to customer notifications, we could see customer account emails. And that is where if somebody creates an account, if you have customer accounts first of all enabled on your website and somebody creates an account, it'll shoot them. A welcome email, a reset password email if they choose to reset their passwords or when they do, reset their password. If une email sending is sent to them when their passport has been updated. So again, if we click into them, you can see what the welcome email looks like, and you can go ahead and change that. Now you'll notice on all of these emails. The message is set up in HTML format. So if you're not familiar with coding, I wouldn't mess around with it too much. Um, and then password updated is down there as well. They all kind of look the same. Um, if you have a Commerce advanced plan, you can set up abandoned CART recovery, which is awesome. It basically will shoot an email out to a customer at a specific time that you choose. If I click that, there we go, um, saying that they left something in the cart here, you can send a, um E give them a promo code off of that product. You can set that all up in abandoned Kurt recovery. So if you want to convert those, and then those show up in your product analytics as well. And then if you do take donations on your site, you can customize the donations, confirmation email. It's a lot more simple there, but just so you know that that's an option there. So the next lesson that we're gonna go through is actually bonus lesson. We're going to walk through how to set up promo codes and essentially run sales for your products on your squarespace site. 11. Promo Codes: when you want to really promote your products and offer some sales, like around black Friday or Fourth of July or whatever you want to do, you could do that within squarespace, there are four different types of discounts. Really. The first is off of the entire order. Or you could do a discount on an order over a predetermined amount that you set. You can offer a discomfort individual products or on full product categories. So when you're ready to add a discount in there, you want to head over to commerce and then go to discounts and you'll click the plus sign on the top right corner, and it will take you to a new screen. So where was gonna walk through this together? The first is the name of the discount. So let's say I want to do a sail around my birthday something do birthday sale. Now it's important to know this is the name that's going to be shown to customers at check out. It's not the discount code. This is the discount code right here so we can decide if we want it to be an automatic discount or if we wanted to be a specific code, and in this case, I am going to set. Um, let's see. We'll do it as a discount coz I'll do happy B Day. That'll just be it. You'll notice, too, if I embrace that enough sports based auto generated code for me. But I'm just gonna put in Happy B Day, and then you can decide what kind of promotion you want it to be. So a percentage off, an amount off or free shipping I'm gonna do percentage off and I'm do, let's say, 20%. And here you can choose where, how the promotion is, what it's going to apply to, so any order. So any order that's placed at all orders over a specific amount. So let's say only, um, well, the customer will get 20% off on orders over $50 if they use that God Happy B day. Ah, single product. And here you can find a specific product or products of a specific category so you can choose from your product categories. Another reason why super important to have those tags and categories assigned to each your products. So I'm gonna do any order, and then here you'll notice that there are some options that have this blue arrow. That means it's part of the advanced play on the commerce advanced plan. So here, if you if you're on the highest plan with squarespace, you'll be able to limit the total uses of the discounts. So it's basically limiting the times that discount can be used at check out and you have two options. You'll have an unlimited amount so the customer can apply the discount an unlimited amount of times. Or you can limit their use so there'd be a maximum number of uses set for the discount. You can also enable customer limit if you have the Thomas Advanced Plan, which limits the discount to one per customer. So and that's one per email address and then the final feature on the score space or the Commerce Advanced plan is to limit the subscription discounts. And that would, um, here you can limited towards being applied towards subscription products that you have those so you can have it just for a single use sink, one time payment products and then at the very bottom you choose when the deal starts all the way down to the minute and when it expires. If you wanted to be an ongoing promo, you can just hit never expires and click. Save I click Save here discounts and then you'll see it says Happy B Day. I have my sale there. You can. Also, if it's, um, we're scheduling it for the future, it would be under scheduled, and then once a code is expired, it'll go under inactive. The next bonus lesson that we're going to walk through is understanding and reading your product analytics what the important numbers are there and how to use that to enhance your products in the future. 12. Product Analytics: It's always important to keep a look at your product analytics to seek out what's working, what isn't and how you can improve things in order to increase your sales. So when you're ready to look at your analytics, you want to head over to analytics on the left hand side of your main navigation. And depending on what plan you're on with squarespace, you'll be able to see different features. The first thing I want to point out is in this top right corner here it says last 30 days. You can change that all the way down to specifically today. What? Um, the last week. Waas What? The month has been what last month has been, but I think a good idea is to always keep it at the last 30 days. Comparing 30 month by month gives you a nice idea of a knave ridge to take a look at to see what's What's your average to stick to. And so you know, if you're hitting those numbers or not, hitting them from the first section we have here is sales. Your key stats really are going to be your revenue, your order volume and your conversion rate right here. So, um, my stats. This is the back end of my sight of my analytics, But I have a lot of free products. So some of these stats, maybe a little skewed. But this page here is going to give you an idea on how much customers order on average sales over time and how much a unique visit is worth on average. Essentially, So you can. Also, if you scroll down, you can see a revenue by device type by source byproduct, and you can also see. So in the last 30 days, I've sold 20 units, but I've only made $40. It's because a majority of those units are free. How many orders you had And then, um, any of your average is so the next step. We're going to take a look at this sales by product, and that's really so you can see how each product you cells performing so you can analyze the product popularity and really make better decisions on your inventory marketing and more. So the key stats to take a look at are going to be revenue order, volume and conversion. So you have your revenue here, your order volume. And then again, that conversion rate. So what? Uh, the conversion rate is calculated by taking your views. Um, divided by the are taking your unit soul divided by the views. So I have a 0.45% conversion rate in the past 30 days. On my client questionnaire, you can also see what has the highest conversion rate and lowest conversion rate. And just keep in mind my client questionnaire gets a lot of use, as you can see. So that conversion, right? Um, you can see I've only sold one unit of the website copy checklist, but my conversion rate is 2% versus a 20.5. That's just because it has a lower amount of views. Um, so just make sure that you keep that in mind. And one final thing to know is that sales by product statistics are only available on commerce, Basic and Commerce advanced plans. So moving forward, we want to take a look at the purchase funnel again. This is only viewable on commerce, basic and commerce advanced plans. But this is going to show your stores sales funnel and how each stage of the funnel is converts essentially so it gives you insight into how many visits convert into purchases and where customers are actually just dropping off so you can see out of the Let's just rounded out 1000 visits to my store 401 actually beauty product. Out of those 400 viewers, 39 of them added to a cart and those 39 that added to the cart 13 purchase thumb. And here you can see purchase, funnel daily and then weekly, and you can see some of your stats if you hover over it. You can also filter by a product here as well to see what the purchase funnel is for a specific product and then something that ties fairly closely into that is thes people that so third night people added a product to their cart, but only 13 people actually purchased. So the difference between those two are those that abandoned their cart. And so that's the final stat I want to go through. Now. This is Onley available Um um, a website business, commerce, basic and Commerce advanced plans and in order to send an abandoned cart recovery email, which we discussed in a previous lesson, you have to be on the Commerce Advanced plan On this page, you can track CART abandonment trends and really measure the success of your abandoned card e mails. If you have that available to you, it's gonna give you insight into how often customers at products to the cart and leave them there. And how many orders were recovered as a result of that abandoned CART recovery email. So it tells you right here the industry average for abandoned CART rate is around 70% so you can really take a look at where you kind of stack against that. And again, it's saying that, um, zero e mails were sent because I don't have a Commerce advanced plant. So that statistic would be a little different if I did have that kind of plan. So now that we've gone through everything, score space, e commerce related, our last step is the class project. So let's get started on that 13. Class Project: your class project is going to be simple. I'd love for you to take a screenshot of your shop or your product page and uploaded to the class with the U. R L to your shop. So all of us students can browse the products ourselves or maybe even by something. 14. Final Words: thank you all so much for taking this course on squarespace e commerce and just a quick reminder. Make sure you upload a screenshot of your shop or product page to our class so that we can go and browse those products, maybe even by some of them. And just really comment on some of the work that you've done while you're at it, make sure to comment on some other students projects and leave them some helpful feedback. And if you'd like to connect more with me, you can on my website at the busy dot the eat four on instagram and Facebook at the busy bee buzz. And make sure to leave a review of this class if you like what you heard. Thanks so much, everyone.