Speed Branding For Non-Designers: Easy Logos Without Photoshop | Nathalie De Ahna | Skillshare

Speed Branding For Non-Designers: Easy Logos Without Photoshop

Nathalie De Ahna, Serial Entrepreneur | Premium Instructor

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3 Lessons (16m)
    • 1. Trailer Speed Branding For Non-Designers

      2:31
    • 2. Logo Creation Intro

      2:38
    • 3. How To Create A Beautiful Logo Without Photoshop

      10:56

About This Class

A quick, easy & FREE way to create a beautiful logo for your brand.
 _______________________________________________________________________

Did you know you can create a visually powerful brand even if:

  • you have no idea what personal branding is, let alone how to (brand) design
  • your cash cow died of shiny object syndrome last fall AND
  • you are allergic to Photoshop?

My name is Nathalie, I’m a highly-sensitive (that's code for easily distractible and quickly bored) serial entrepreneur, and I show non-techy small business owners how to build & brand a biz with fun and free tools.

Crappy branding & brand design will kill your business before you even have a business.

BUT:

1) Grabbing your ideal client by their eyeballs with powerful personal branding through

  • an irresistible look & feel
  • perfect brand (or product) colors,
  • matching brand (or product) fonts,
  • a great brand logo and
  • beautiful branded social media pages

is the FIRST step towards entrepreneur’s heaven.

The next step?

2) Your "special sauce”, i.e. ALL THE AWESOME THINGS which make YOUR personal brand or product so much more attractive than the other ones on Online Square.

3) Add your unique brand copy, and you’ve got the perfect dinner experience.

Are you looking for:

  • a HIGHLY ACTIONABLE branding series, showing you 
  • the crème de la crème of FREE (or super affordable) DIY DESIGN TOOLS and
  • my secret & super effective personal BRANDING SHORTCUTS which will help you
  • generate RESULTS FAST?

(So that you can get back to binge-watching Netflix without feeling guilty?)

Then I want you so “sing along” while I’m designing the brand of fictitious health coach Anna Simpson together with you.

FROM SCRATCH.

In PART 4 of this highly actionable series, we'll design a beautiful logo WITHOUT Photoshop. 

In under 10 minutes.

Ready? Then go and enroll.

I look forward to seeing you in our Personal Branding & Brand Design Classroom!

xo, Nat

PS - check out the previous parts of this series, too:

PART 1: Your new brand's LOOK & FEEL.

PART 2: Your new BRAND COLORS.

PART 3: Your BRAND COLORS.

Transcripts

1. Trailer Speed Branding For Non-Designers: you don't soprano with lots to offer a little time. Little Bonnie and the total body. If you want to get out there quickly, your role, my way. You, you're offers. Hey, I don't do the trick. They're compelling. And all these funds, they're they're just know, fits your on so frustrated you want to do it yourself. But you just don't know how they're targeting just about anyone. Seriously crystal clear that you're selling to you totally can't predict guest running on your own wreck spurs. So I never made me these big bucks. Just be happy in this. No, I don't. Your to sell your only child, you go. 2. Logo Creation Intro: Okay, let's talk about quick and efficient logo design and the three approaches, which, in my opinion, make the most sense for do it yourself entrepreneurs. If you feel totally uninspired or don't want to spend any time at all on local creation, you can get a local very quickly and for very little money from five dot com, let me show you. All you gotta do is go to Fiverr dot com in the search by you. Type in logo creation, and then you just pick one off the providers Way, The great rating and forest little as $5. You're good to go. I've personally never had a lower design. But if you want to try fiver, I recommend you do the following. You put together all the information you've collected on your brand so far. The brand look and feel the funds and the colors, and you send this information to the seller because this makes it a lot easier for him or her to come up with a logo that's truly fits your Brent. The second thing you can do is use pig monkey, and in pic monkey, you can create a plain text local yourself just consisting off your brand name, your funds and your colors. This is actually what I did for my own brand for pimp your visuals. This is my logo here and was actually such a breeze that I created a free video which you can find on my YouTube channel. The third thing you can use is big monkey to create a more sophisticated logo yourself. Now, off course. I know there are many different free local maker tools out there, but I've tried quite a few of them and I don't use them. Why? Because many of them say they're free, but they actually are. And once you've created a design and want to download it in high quality, these people make you pay. Also, you probably cannot create a design with your specific brand funds, and this would kind of suck after we've just spent time and energy to find the perfect fun combination. Now, third reason is that the suggested designs are standard and ready made, which means that you probably cannot create a design which supports your specific brand look and feel on the last reason why I don't use free local Magas is that their choice off Aikins can be very limited, with no option to upload your own images. So how about we hope over to pick monkey now and create a great logo for our example? Health coach together. 3. How To Create A Beautiful Logo Without Photoshop: okay to create a logo for our example. Health coach are we going to do is go to pig marquis dot com, hover over the design tab and then click on Custom Under custom, you can enter any pixel size that you want for your canvas. Let's enter 1080 by 720 pixels to make sure our chemist is right screen and big enough. And then we can get going. Now the first thing we need to do is give our example health coach and name because we can hardly keep her calling. Example. Health coach. So how about we call her and her Simpson in the navigation bar on the left? Let's click on text and then on yours, And under yours you will find all the funds that you've installed on your computer. Like, for example, the form that we picked as the display from the head. A fund for our Anna. Click on the front on and Clingan at text and in the text box. Just enter your brand name now like this. It's a little thin, So how about we make it bold and I'm putting it a little bit to the right because I also want to add and I can hear on the left side. And if you have watched other courses of mine, you already know that I like to create depth by putting two different text boxes on top of each other. So let's give our first text box a background color, the color that we've picked for our text. Then right click on the text box and duplicate the text, highlight the text, click on the color code and because our aspired brand feel is sunny, sexy in self confident. How about we put in the yellow color? No, you've got to place the second tax books on top off the background textbooks and you can just play around a little and look how much depth you want to create. The next thing I want to do is add, and I can. So in the navigation bar on the left, I click on overlays and under overlays. There are many different Aikens you can choose from there, of course, all free. You don't need to worry about a licenses. So with your brand, look and feel in mind, scroll down and see whether you can find something that is a great fit for your brand. And for Sonny, Sexy and self confident. I think that, for example, butterflies could make a great Mitch. How about this? I can hear. Let's put it to the left. Change the size and here you just have to use your common sense. This would be too small. This would be a little overwhelming. But how about this? This looks pretty nice. Now, if you have more than two elements you want to put together and you are having trouble aligning your design elements, there is one trick that I want to show you, and what you can do is under overlays. Click on your own and overlay grit. And I'm gonna put this grid into the download section in this lecture so that you don't have to go and find agreed on your own. So you just resize the great you reposition it. And this way you can easily shake whether you're elements are nicely aligned or not like this. Okay, this is nice. Once you no longer need your overlay, you can simply click on it and press village, or you can move it to the side If you want to reuse it later. I'm just gonna delete it with our butterflies. I want to do the same trick like we did with our text boxes. No, you could say, OK, I like my logo like that. I'm done. And then all you would have to do now is go to basic edits. Change the color of your canvas to transparent, and you must not forget this step because otherwise you will have a little white box around your logo, which does not look nice if you want to insert it on the background that has a color other than wide. So make sure the transparent canvas boxes clicked, and you also need to crop your logo. You can change the size of the crop in no, simply by clicking on the corners. And once you are done, you double click on the box, and that's your logo. Now our Egner is a sunny, sexy and self confident health coach, and I would like to give our logo a specific look that really conveys this message. What we can do now is add a couple of special effects, click on the effects I can, and here you see a lot of different options you can play around with now before you can use your special effects. What you need to do is click on this little I can hear, which says, Combine all image elements. If you don't do that, you can click on any effect you like. You won't see any difference, and then you can start adding special effects. For example, let's click on Boost, which doesn't really add the effect that we are looking for. So we click on council on. We try something else. How about dusk? This is an effect which I think is in line with the look that we're going for because it makes our shade of yellow a little ghoulish, which is definitely sexy and feminine. With this letter here, you can say the effect, or you can make it stronger. Let's leave it like this and click on apply. Okay, let's see whether we can further improve our logo. How about we click our tranquil, for example, What rankled us is gave your colors a retro look. Now, retro is not exactly what we're looking for, so we click on council. As you can see, there are a lot of things you can do with colors black and wide zey Pia Polaroids. But these are all not the effect what we're looking for. We're looking for Sonny's sexy and self confident And what could be Sonnier than some glow ? For example, Let's try this. No like that. The effect would be completely useless. But we can change the Golo size. For example, what happens when we make it really, really small, You see, Then all we've got left here is this little circle. We don't need to worry about this circle right now. I'm gonna show you later how to get rid of it. This is what it looked like without the sun glow effect. And with our son glow effect, the colors are getting a lot warmer. And I actually liked them warmer. Better than cold like this. What do you think? Good. Okay, now let's click on applying. Like I said, don't worry about this circle here. I'm going to show you later how to get rid of it. No, I think you're already getting really, really close to a very cool logo that its special sunny, sexy and a great fit for our brand. So now we could simply keep on trying other effects. And of course not all of them would be a great fit. But there was a woman that I still want to show you, which is called in Trippett. And what in trip it does is at a little more color to our sides here. See, that's our logo without the effect. And once we start moving around the slider, you can see that we're adding more color to the sites. And I really like this effect. And this is a great logo which recreated in, I don't know, maybe 10 15 minutes. It looks professional. It's completely in line with our inspired brand look and field on. The last thing we need to do is get rid of this circle here, which I'm going to show you now. First, let's save our logo, and it's important that you choose the PNG option because this makes sure that your logo is saved with a transparent background. Save it to your computer, then you close big monkey again. You click on design and custom. Let's use the same dimensions dad we used before created canvas and this time, because we want to erase a part of our logo. We're not making our canvas transparent or white, but we just give it any color so that we can really see what we're actually doing. Let me show you what I mean. We click on overlays, click on your own and insert our logo. We can make it as big or a small as we want. And as you can see here, that's the part that we still need to get rid off, double click on the logo and then in the pop up window, click on Eraser and when you hover over your picture now what he can see is this'll. It'll circle. You can change the size off the razor by using the slider here, and what you got to do then is hover over the part that you want to get rid off and simply click on it. Let's change the background color back to a transparent, do the cropping thing again, and we're good. This is our innocents and logo, and I have to say I think it looks pretty cool if you have any questions at all. As always, leave me a comment in the discussion section, and if you need more example, organ feedbag on your own designs. Simply ask. I'm always there for you. Now there is one more thing I'd like to mention. If you I enjoyed this class, you would do me a huge favor by leaving every you. It's really just one click for you. But getting feedback means so much to me as your instructor on a personal level. But also search ranking wise Search algorithms have recently changed and unless you bump my classes, they will get buried in the courses with no reviews. Graveyard. Thank you so much for watching. And I hope to see you again soon in another class.