Speed Branding For Non-Designers: Brand Colors Your Clients Will Love | Nathalie De Ahna | Skillshare

Speed Branding For Non-Designers: Brand Colors Your Clients Will Love

Nathalie De Ahna, Serial Entrepreneur | Premium Instructor

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3 Lessons (15m)
    • 1. Trailer Speed Branding For Non-Designers Series

      2:31
    • 2. Getting into your future client's head

      2:55
    • 3. How to find the perfect brand colors in under 10 minutes

      9:16

About This Class

The easiest way to find the perfect brand colors!
_______________________________________________________________________

Did you know you can create a visually powerful brand even if:

  • you have no idea what personal branding is, let alone how to (brand) design
  • your cash cow died of shiny object syndrome last fall AND
  • you are allergic to Photoshop?

My name is Nathalie, I’m a highly-sensitive (that's code for easily distractible and quickly bored) serial entrepreneur, and I show non-techy small business owners how to build & brand a biz with fun and free tools.

Crappy branding & brand design will kill your business before you even have a business.

BUT:

1) Grabbing your ideal client by their eyeballs with powerful personal branding through

  • an irresistible look & feel
  • perfect brand (or product) colors,
  • matching brand (or product) fonts,
  • a great brand logo and
  • beautiful branded social media pages

is the FIRST step towards entrepreneur’s heaven.

The next step?

2) Your "special sauce”, i.e. ALL THE AWESOME THINGS which make YOUR personal brand or product so much more attractive than the other ones on Online Square.

3) Add your unique brand copy, and you’ve got the perfect dinner experience.

Are you looking for:

  • a HIGHLY ACTIONABLE branding series, showing you 
  • the crème de la crème of FREE (or super affordable) DIY DESIGN TOOLS and
  • my secret & super effective personal BRANDING SHORTCUTS which will help you
  • generate RESULTS FAST?

(So that you can get back to binge-watching Netflix without feeling guilty?)

Then I want you so “sing along” while I’m designing the brand of fictitious health coach Anna Simpson together with you.

FROM SCRATCH.

In PART 2 of this highly actionable series, you'll learn a sure-fire way to find your perfect BRAND COLORS.

In under 10 minutes.

Ready? Then go and enroll.

I look forward to seeing you in our Personal Branding & Brand Design Classroom!

xo, Nat

PS - check out PART 1, too. It's all about your new brands LOOK & FEEL.

Transcripts

1. Trailer Speed Branding For Non-Designers Series: you don't soprano with lots to offer a little time. Little Bonnie and the total body. If you want to get out there quickly, your role, my way. You, you're offers. Hey, I don't do the trick. They're compelling. And all these funds, they're they're just know, fits your on so frustrated you want to do it yourself. But you just don't know how they're targeting just about anyone. Seriously crystal clear that you're selling to you totally can't predict guest running on your own wreck spurs. So I never made me these big bucks. Just be happy in this. No, I don't. Your to sell your only child, you go. 2. Getting into your future client's head: Okay, Now that you've to find the basically look and feel of your new brand or product, it's time to talk about colors, colors that truly speak to your ideal client and instantly make him or her feel at home and checking out your office. You know, your brand colors have to support a message, and this message is targeted towards a very specific group of people. And this is why you need to know exactly who you are talking to. So what I want you to do now is this. I want you to picture your ideal client and note down his or her gender, their age range, their strongest pain points and their strongest desires. Let me give you an example so that you know exactly how this could look like. Imagine you are a health coach specialising in natural weight loss and a balanced body and mind your future client is female. She's aged 30 to 45. She's slightly overweight, working too hard, unhappy with her diet and social life. She's also single, and she hates it. These are her pain points and our strongest desires. She wants to lose weight without restricting herself. She wants to work less, relax more, change your diet but still enjoy normal food. Go out more and find a great male partner. Your desired brand, look and feel is sunny, sexy and self confident. That's it. I know there are many people out there are asking you to describe just about anything you can imagine about your ideal client. But this takes a lot of time and forward we want to do. Right now. I actually don't think it's really necessary. Why? Because at pictures says more than 1000 words. So with our future clients strongest desires in our new brand and look and feel in mind, it's now time to find ourselves a photo showing his or her perfect moment. And for our example. This is the photo that I've picked. Remember our new brand look and feel ISS sunny, sexy and self confident and the strongest desires of our future. Klein is to lose weight without restricting herself. Work less, relax, more changed. I'd but still enjoy normal food, go out more and find a great male partner. And all this is combined in this one photograph. Now I'm gonna show you in a second how to get from this picture to our new brand color combination. But first it's your turn. I want you to sing along with me, use the worksheet and resource is I've put together for you and I will see you in a bit. 3. How to find the perfect brand colors in under 10 minutes: Okay, We now have a picture of our future clients. Perfect moment. And what I want to show you next is how to translate this picture into your perfect brand colors. What we got to do is go to pic monkey dot com and click on the collage. I can open your picture, and before you do anything, you go to the navigation bar on the left and click on the layouts. Aiken. Scroll down to Elegant and click on the first design. Go back to images, click on your photo and simply drag it into the first big bucks. He can change the size of your canvas by clicking on the sites and keeping your most but impressed. He can also change the size off your cells like this. And once you're perfect moment looks big enough. You go back to the navigation bar on the left and click on background. On the background. There are two taps, the background tab and the cell tap. I want you to click on cell and then click on this little like in here, which is your color picker pants. And what does your color picket pen do? It picks ah, color from your photograph. Now, before you pick any color, think about the aspired brand look and feel. In our case, it's sunny, sexy and self confident. Click on the little pen and start moving around your pen over your picture. The first thing that to me comes to mind when thinking about Sonny is yellow. So I'm moving around my color. Pick up in over the yellow straps here and in this little box here, you can see what your color actually looks like. Once you found a shade that you like, you get the little bucket, and then you just move this bucket to your first cell click again and the cell is filled with your first color. That's our sunny color. Next is sexy. What color could be sexy? I like, for example, this color here. Let's try this for sexy. Let's pick something for self confident. How about this one here? Of course, you can try and change your colors is often as you like. All you got to do is click on the pen and then on the different cells. But the aim is to pick three different colors that are aligned with your aspired brand look and feel that actually stem from your photograph, and we're only picking three colors because you want a memorable brand, something that can be recognized. And if you're using too many colors, this is just hard to do. You could make an exception for Children because kids really like it colorful. So for this target group, you could choose four or five different colors, and in this case you would simply pick another design with more cells. But for adults, three brand colors are enough. Now what do we need the other two boxes for? There is one box for our text color because text doesn't automatically have to be black. I actually prefer a shade of great. So let's try this one here on the last color box is for our disturbance. And by disturb us, I mean boxes such as calls to action buy now buttons off. For example, boxes on a book covers that you really want to pop out and stand in contrast to your other brand, Collis. Now you can either pick the contrast in color also from your picture. In this case, we could, for example, go for a shade off blue. Now If you say okay, this shade doesn't pop out enough. What you can do is use this little bar here, which stays within the same color range. What makes the color a little brighter? Click on the pen again. Take a color from your slider here and click on the box and Walla. You've got your brand colors off course. You can keep on tweaking them, but you've understood the principle. Go for three different colors that are aligned with your brand. Look and feel. Choose one color for your text and one contrast in color that stands out now. Once you have defined all your brand colors, what I want you to do is click on edit, and you have to know that once you've clicked on, add it. You cannot change your layout anymore, so you gotta be 100% sure that this is the color palette that you want to use for your clients. You click on Edit confirm, and the next thing I want you to do is click on this little like in here, which says, Combine all image elements and we have to do that because otherwise the thing I want to show you now doesn't actually work because now we need to define your actual color coats. So you click on, add text and create a text box. Before you enter your text. You move your mouse button to the little black bar here, which opens our color picker pen. You move it to your first Brende color and you can see here. That's the color coat. So you click on your color books and then you click on the color coat. You click on control, see to copy the color coat. You click on your textbooks and you enter it here. Now this is way too small, So what we're gonna do is highlight our text and then move a fund size that we can actually see. You can change the size of your text box by clicking on the corners, keeping your mouse button pressed and then simply moving around your mouse button and then you click on your textbooks. Keep the most book impressed, and then you move it to your color box, and that's your hex code. Now what is also good to have is not just the hex code, because when you're working in a word document for example, you have to put in your RGB codes. So the next thing I want you to do is go to Google and enter Hex to RGB, and then you will get a selection off different color code cold water tools, one that I like is this one here hex colors dot com because it's simple and beautiful. And here you just enter your color code, which is still in your clipboard, and then you can highlight the RGB code Click control copy. Go back to pick monkey and put it into your textbooks. And you see, No, you've got the color codes for your first color. Let's do that one more time. For the second color click on your text box. You click on add text. Click on the black bar. Click on your second color window. You copy the color code. Enter it in your text box, highlight your text, make it big enough so that you can actually read it, and then you hop over to your color code converter. Enter your collar coat, copy it, put it into your textbooks and you're good to go Now. You do that for all your different bread colors and you are done in now time now. This is my personal approach to finding the perfect brand colors, and I really think that the perfect moment approach rocks because it works for anyone. For women, for men, for kids, it doesn't matter. They all have a perfect moment. And because we extract the colors from their perfect moment picture, we can be sure that they will instantly make our future climbed feel at home. And whoever feels at home is more likely to subscribe. And or by now, another reason why I love this approach so much is that it's quick. It's very focused, and it's completely unknown. Overwhelming. I once try putting together color combinations with fantastic color wheel EPS, using a lot of design terms. That actually sounded pretty scary, and I ended up wasting a lot of time without getting any results because I simply didn't know which colors to pick. And you already know what's coming next. It's your term. Take your color palette, and if you have any questions or need feedback simply posted in the discussion section, I'm always happy to help. Now there is one more thing I'd like to mention if you enjoyed this class, you would do me a huge favor by leaving a review. It's really just one click for you. But getting feedback means so much to me as your instructor on a personal level but also surged. Drinking wise search algorithms have recently changed, and unless you bump my classes, they will get buried in the courses with no reviews. Graveyard. Thank you so much for watching. And I hope to see you again soon in another class.