Sound Design - Boost Your Brand by Creating an Audio Logo

Gary Hiebner, Sound Designer and Composer

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20 Lessons (1h 28m)
    • 1. Intro to Creating Audio Logos

    • 2. Previewing an Audio Logo

    • 3. What You'll Need for this Course

    • 4. How to Create an Animated Logo

    • 5. Importing Video into your Project

    • 6. Making Markers for Hits and Scene Changes

    • 7. Finding The Tempo for your Audio Logo

    • 8. Adding a Hit When the Logo Lands

    • 9. Turning this Hit sound into a Sub Hit

    • 10. Creating Your Own Unique Whoosh Sounds

    • 11. Extra Sound Effects with Impact Sounds

    • 12. Creating Reversed Sound Effects

    • 13. Embellishing your Logo with Sparkle Effects

    • 14. Adding Tonal Chords

    • 15. Layering Up Your Chords

    • 16. Add a Sequencer Instrument Part for Movement and Pulse

    • 17. Using Arp Sequence Instrument

    • 18. Editing Your Mix

    • 19. Exporting your Audio to Movie

    • 20. Sharing Your Class Project


About This Class


Boost Your Brand by Creating an Audio Logo

Tap into the niche market of creating Audio Logos. This course from composer/sound designer Gary Hiebner will guide you through creating your own audio logo within your respective DAWs (whether you use Logic, Studio One, Ableton, FL Studio or another DAW, you'll be able to follow along). We will cover creating your own sound effects, such as hits and whooshes and then move onto how to create tonal and sequencer patterns to build up memorable chords and melodies in your logo. And finally we'll look at how to mix, master, and export out the audio and embed it in the video logo to complete your impactful audio logo for brand recognition.

Course Content includes:

  • Importing Video into your DAW
  • Creating Markers for important areas in the Video
  • Adding Hits and Sub Hit sounds
  • Creating your own Whoosh sounds
  • Adding in Sound Effects to accompany the audio
  • Using Reversed sounds for Builds
  • Embellishing your logo with Sparkle sounds
  • Adding Tonal color to the Logo
  • Using Pulsing sequencer patterns to create rhythm and movement
  • Applying Mixing processes to the audio
  • Exporting the finalised audio and embedding it to the video

What You'll Get From This Course:

  • Step-by step instructions on how to get started with the creation process of building an Audio Logo in your DAW.
  • Easy to follow on screen examples of how to create a complex sounding Audio Logo.
  • Tips & Tricks from an experience composer and sound designer.
  • Class project to test your skills

Course Goals:

At the end of this course you’ll have a good understanding of how an audio logo is created. You'll be able to use the same steps we worked on in the course to build up components in your own audio logo to create an interesting and complex sounding end product. 

This class is geared towards music producers and sound designers who want to carve out their own unique audio logos for their own brands, or for clients, so that the clients stand out from the rest of the pack with their own sonic audio identity.