Social Psychology: Influence and Conformity | Nejla Z. | Skillshare

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Social Psychology: Influence and Conformity

teacher avatar Nejla Z., Manager of Information Technologies

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

6 Lessons (18m)
    • 1. Influence

    • 2. Influence and conformity

    • 3. Imitation as Subtle Conformity

    • 4. Informational influence

    • 5. Normative influence

    • 6. Conforming to the group

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About This Class

The fact is that our social behavior arises from our social cognition. Especially when the unexpected occurs, we, as a humans, want to understand and explain why people act as they do. Social psychology’s great lesson is the enormous power of social influence. This influence can be seen in our conformity, our obedience to authority, and our group behavior.

If you have ever wondered:

How Much of Our Social World Is Just in Our Heads?

Would People Be Cruel If Ordered?

To Help? Or to Help Oneself?

A common thread runs through these questions: They all deal with how people view and affect one another. And that is what social psychology is all about. Social psychologists study attitudes and beliefs, conformity and independence, love and hate.

Course is made of 13 carefully graded sections, where every section include several lectures related to the specific topic. Of course, we start with the mother of Social Psychology and have some general info about Psychology itself, than we go to the center and start with the Social Psychology. We cover two main parts of Social Psychology – Social Thinking and Social Influence.

Social thinking covers topics where we learn more about ourselves, who are we in social worlds, how our selfesteem affect it, and how we perceive others. And later we have Social influence and topics which talk about how persuasion affect our personality, how we act if we are given power in certain fields, and are we capable of killing someone if it’s ordered to us?

Who should take this course and why?

If you find anything interesting in this field, and if you like answering on the question that are so obvious but maybe you never will ask them, you are the right person for this course. If you like to hear and learn about how todays advertisers, marketers, and scientists first of all who bombard you with those ads all over our social networks, how they experiment with our brains, and how they made someone to buy certain things or just to explain that “unexpected” behavior click enroll and let’s find out together. :)

Meet Your Teacher

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Nejla Z.

Manager of Information Technologies


Bachelor of Management of Information Technologies
International Burch University
Oct 2013 - Jun 2016

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1. Influence: the term whole cows is commonly used to describe the murder off approximately six million Jews by nisi Germans in their collaborators during the fell years between the election of the nisi party in 1933 and then end or wallboard to in 1945. Although the nieces also targeted. Aware of your father people, including homosexual common is he homeless, Fitness is and the Roman we call a house remains and parallel in the systematic in industrial fashion in which does seem to be off Jewish descent were targeted for world are inhalation, although psychopathology and personality traits that is operetta terrorism may be used to explain the motivations or actions of a player and other leading mazes. One of the enduring questions posed by social psychology in the year since concerns which situational forces they have compelled so many ordinary men and women to follow the orders or the nasal leadership. This question has noted many interesting answers, including South interest and material gain, a reclamation of national pride following the humiliation of 15 in World War First, a desire for strong leadership following political instability and high unemployment in a history of anti Semitism, the humanization and escape ago thing. But perhaps the most surprising explanation is that conformity is there any evidence the suggest that ordinary Germans may have gone along with the knees is so cold. Final solution to the Jewish problem out of a desire to go along with a girl? As it turns out, there is plenty and important study off the interrogations off 210 members of the Reserve Follies calculation. Wanna one responsible for the killing of 38,000 Jews in the deportation of 45,000 others? We will that although the individual members of the group didn't have orders to kill, almost 90% committed murder is by the end of the whole of cows. Furthermore, your actions couldn't be attributed to psychopathology off a previous history of violence. In fact, records indicated 80% to 90% of the man were initially horrified in this costs by what they were doing. However, the desire not to face isolation and ostracism or not be perceived week moderated many of them perfectly truly horrific acts of violence and murder, the ordinary desire to get along with their comrades not to stick out and tow, avoid social rejection appear so, having a primary motivating force for many of them. 2. Influence and conformity: 3. Imitation as Subtle Conformity: the typical outcome all social influences that our beliefs and behaviours have become more similar to those of others around us. It's times this change, a cures in a spontaneous and automatic sand without any obvious intent off one person to change the other. Perhaps you will learn to like jazz or at music because your roommate was playing a lot of it. You didn't really want to like the music, and you're made it. Enforce it on you, your preferences to change in passing Way. Robert Cal, Dini and Hey Scully's found his college students were more likely to true litter on the ground when they had Justine, another person, through some paper on the ground and were least likely co leader when they had just seen another person pick up and true paper in the trash can. The research is interpreted. This is a kind of continuous conformity, a tendency to follow the behavior of fathers often entirely out of our awareness. Even our emotional states become more similar to those we spend more time with. Perhaps you have not, as in your own behavior, attack of worry, supple conformity, the tendency to imitate other people who are around you. Have you ever found yourself talking, smiling or groaning in the same way that a friend does? Thanachart Nerd and John Barr investigated whether the tendency toe imitate others would a pure even for strangers. And even in a very short period of sign. In their first experiment, students worked on a fast with another student who was actually an experimental Confederate . The two work together to discuss photographs taken from Karr in magazines while they were working together, then Confederate engage in some unusual behaviors to see if the research participant would mimic them specifically the Confederate either rob he's or her face or shook his or her food. If there now that the student did me make the behavior of the Confederate by themselves either of in their own paces or shaking their own feet. And when the experiments asked the participants if they had not as anything unusual about the behavior of the other person during the experiment, none of them indicated awareness off anything's for being or ful shaking. It is sad that imitation is a form of flattery, and we, my dear, for extract that we would like people who imitate us. Indeed, in a second experiment, Charter and bargain found exactly this. Rather than creating the behavior, Toby meaning in the study, the Confederate imitated the behaviors of the participants, while the participants and the Confederate discussed the magazine photos, the Confederated Mirror that the doctor moments and mannerisms displayed by the far recipient. As you can see in figure, the participants who had been meaning, like the other person war are indicated that they were told the interaction had gone more smoking in comparison with the birth recipient who hadn't been meaning. Participations who had been mimic indicated that they lied. The person who had imitate that more and the interaction with a person had gone more smoothly in comparison with participants who hadn't been mimicked. Imitation is an important part of social interaction with easily infrequently mimic others without being aware that they are doing so. We may communicate to others that we acri with their viewpoints by mimicking their behaviors, and we sent to get along rather with people with whom we are well coordinated, where you expect people to make us in social interactions and we become distressed when they do not. This unconscious conformity may help explain why we headed off immediately with some people and never get it together with others 4. Informational influence: informational social influence is up in the end. Result of social comparison. The process of comparing our opinions with those of others to gain an a cured appraisal of the validity, often opinion or behavior. Informational social implants. At least three. A long lasting changes in believes. The result of conformity due to informational social influence is normally private acceptance. Riel changing opinions on the part of the individual. We believe that's choosing the jacket was the right thing to do and that had the crowd will lead us the package corrosive. 5. Normative influence: In other cases we conform not because we want tohave valid knowledge, but rather to meet, to go off belonging to and being accepted by a group that we hear about when we start smoking cigarettes or by shows that we cannot really afford in order to impress others. We do these things not so much because we think they are the right things to do, but rather because we want to be liked. We've helped pre to normal social influence when we express opinions or behave in ways that help us to be accepted or that keep us from being isolated or rejected by others. When we engage in conformity, you can already social influence. We conform to social norms, socially accepted beliefs about what we do or should do in particle social context. In contrast, informational social influence, in which the attitudes or opinions off the individual change toe match the that off the influencers. The outcome off Normally, social influence often represents public compliance rather than private acceptance. Public compliance is a superficial change in behavior, including the public expression off opinions. This is not accompanied by an actual change. In one's private opinion. Conformity TMI appear in our public behavior, even though we may believe something completely different in private, we may obey the speed limit or wear a uniform to our workshop to conform to social norms and requirements, even though we may not necessarily believe that it is appropriate to do so, we may use drugs with our friends. We don't really want Tito and without believing it is really a ride because our friends are all using drugs. However, behaviors that are originally performed out of a desire to be accepted, which is normally social influence, may frequently produce changes in beliefs, toe match them and the result become private acceptance. Perhaps, you know, someone who started smoking to please his friends, but soon convinced himself that it was an acceptable thing to do, although in some cases conformity may be purely informational or purely normative. In most cases, the goals of being a cured and being accepted go hand in hand and therefore informational and normally of social influence often a cure. At the same time, when soldiers obey their commanding officers, they probably do it both because others are doing it, which is a normative conformity and because they think it is the right thing to do, which is informational conformity. And when you start walking a thin your job, you may copy the behavior off your new colleagues because you wanted them to like you as well as because you assumed they know how things should be done. It has been argued that the distinction between informational and normally of conformity is more apparent than riel and that it may not be possible to fool you, differentiate them. 6. Conforming to the group: Although conformity occurs whenever group members change, their opinions or behaviors is a result of their perception of others. We can divide such influence into two types. 1st 1 is my jar Majar influence secures. Majority usually secures when the belief held by the larger number of individuals in the car and social group prevail. In contrast, minority implant secures when the beliefs held by the smaller number of individuals in the current social group prevail. Not surprisingly, majority lives is more common, and we will consider it first. In a serious of important status on conformity was offer. Sherry used a perceptual phenomenon known as the Alfa connecting addict, to study the outcomes off conformity on the development of group forms. The outer connecting ethic is caused by the rapid, small moments off our eyes that a cure as we real objects and that allow us to focus on steam early in our environment. However, when individuals are pleased in a dark room that contains only a single small stationery pinpoint of life, these I moment produce an unusual ethic for the perceive. Er, they make the point of life appear to move. Shari took advantage of this natural ethic to study how group norms and develop in ambiguous situation. In the studies, college students were placed in a bark home with a point of flight and were asked to indicate each time the light was turned on how much it appear to move. Some participants first made their judgments alone. Sherry found that although each participant who was casted alone made destinies, they were within a relatively narrow e rate, as if they had its own individual, or there were wide variations in the size of the judgments. Among the different participations he started. Shariv also founded when individuals who initially had made very different estimates were then placed in groups along with one or two other individuals, and in which, older remembers, gave the responses on each trial allowed each time in a different rent the border. The initial differences in judgments among the participants began to disappear, such that the group members eventually made where we single our judgments, you can see that this pattern of change would just shown Here in figure illustrates the fundamental principle social implants. Over time, people come Maurin worth share their beliefs with each other. Shark studies as a powerful example of the development of group norms. The participants in Decide is by Moussa for Sharon initially had different beliefs about the degree to which a point applied appeared to be moving. However, as they shared their beliefs with other group members over several days, a common hope developed. Shown Here are the estimates made by a group of three participants who who met together on four different days. Furthermore, the new group knows positive influence judgments. When the individuals for again fasted alone indicated that Sharif had created private acceptance, the participations didn't revert back for their initial Athenians, even though they were quite free to do so. Rather, they stayed with the new norm and these conformity athletic appear to have your entire in out of the fairness off must fantasy. Shari reported that the majority of the participants indicated author the experiment was over, that their judgments hadn't been influenced by the judgments made by the other group members. Sheriff also funneled that the norms that were the valves in groups could continue over time. When the original research participants were moved into crooks with new people, their opinion subsequently influenced the judgment off in your group members. The norms persisted for several generations and could influence individual judgments up to a year after the individual was loss acid. When Salomon Osh heard about Shari status, he responded in perhaps the same way that you might happen. While, of course, people confirmed in this situation because after all, the right answer was worry unclear. You might have thought, since the study participants didn't know the right answer for or indeed the right as where was no moment at all. It is perhaps not that surprising that people conform to the beliefs of others.