Social Psychology: Attitudes | Nejla Z. | Skillshare

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

4 Lessons (16m)
    • 1. Attitudes intro

    • 2. Attitudes Are Evaluations

    • 3. Some attitudes are stronger than others

    • 4. When Do Our Attitudes Guide Our Behavior

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About This Class

The fact is that our social behavior arises from our social cognition. Especially when the unexpected occurs, we, as a humans, want to understand and explain why people act as they do. Social psychology’s great lesson is the enormous power of social influence. This influence can be seen in our conformity, our obedience to authority, and our group behavior.

If you have ever wondered:

How Much of Our Social World Is Just in Our Heads?

Would People Be Cruel If Ordered?

To Help? Or to Help Oneself?

A common thread runs through these questions: They all deal with how people view and affect one another. And that is what social psychology is all about. Social psychologists study attitudes and beliefs, conformity and independence, love and hate.

Course is made of 13 carefully graded sections, where every section include several lectures related to the specific topic. Of course, we start with the mother of Social Psychology and have some general info about Psychology itself, than we go to the center and start with the Social Psychology. We cover two main parts of Social Psychology – Social Thinking and Social Influence.

Social thinking covers topics where we learn more about ourselves, who are we in social worlds, how our selfesteem affect it, and how we perceive others. And later we have Social influence and topics which talk about how persuasion affect our personality, how we act if we are given power in certain fields, and are we capable of killing someone if it’s ordered to us?

Who should take this course and why?

If you find anything interesting in this field, and if you like answering on the question that are so obvious but maybe you never will ask them, you are the right person for this course. If you like to hear and learn about how todays advertisers, marketers, and scientists first of all who bombard you with those ads all over our social networks, how they experiment with our brains, and how they made someone to buy certain things or just to explain that “unexpected” behavior click enroll and let’s find out together. :)

Meet Your Teacher

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Nejla Z.

Manager of Information Technologies


Bachelor of Management of Information Technologies
International Burch University
Oct 2013 - Jun 2016

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1. Attitudes intro: what is the relationship between what we are on the inside and what we do on the outside? Philosophers, theologians and alligators have long speculated about the connections between attitude in action, character and conflict. Private word in public date, underlying mosque teaching, concealing and child rearing is an assumption. Our private beliefs and feelings, the family, our public behavior. So if we wish to change behavior, we must press change, hearts and minds. That's the beginning. Social psychologist. A great to Know People's Arctic. It's Easter predict their actions as demonstrated by Jenna serial killers and by suicide bombers. Extreme oddities can produce extreme behavior, but in 1964 million fasting and concluded that the evidence showed that changing people's attitudes hardly effects their behavior. Testing her believe that attitude, behavior relation works the other way around, is Robert Abelson put it. We are very well trained and worry good at finding reasons for what we do, but not very good into doing what we find reasons. For one, social psychologists talk about someone's attitude there. If your toe believes and feelings related to a person or an event and the resulting behavior tendency, they get together favorable or unfavorable. Evaluating reactions for something often rooted in beliefs and exhibited in feelings and inclinations. To act, he find a persons attitudes. This ah person may have a negative attitude with four coffee, a natural ought to forward different and a positive attitude forward. The next door that you were adages provide an efficient way to size up the world when we have to quickly respond to something that we would feel about. It can guide how we react. For example, a person who believes a particle acting group is lazy and aggressive may feel dislike for such people and therefore intend to act in a discriminatory manner. The study of attitude is close to the heart of social psychology and was one off its first concerns for much of the last century. Researchers wonder how much our attitudes affect our actions. You can remember these 33 dimensions as the as the A B. C's off attitudes ethic, which is feelings, behavior, tendency and cognition, Buddhist or 2. Attitudes Are Evaluations: Oh, we might use the firm in a different way in our everyday life, for example, like, hey has really gotta not your social psychologists reserve the term attitude to repair to our relatively enduring evaluation of something. Where did something is called the attitude object. The attitude object might be a person, a product or a social group. When we say that attitudes are of allegations, we mean a detonating go a preference for or against the Astros object, as commonly expressed in terms such as prepare a like and dislike hate and love when we express our attitudes. For instance, when we say I like swimming where I hate snakes or I love my parents were expressing the relationship either positive or negative relationship between the South and the art to the object. Statements such as these make it clear that our attitudes are an important part of the South concept. Each of our attitudes has its own unique characteristics and no to articulate, account plus or influence us in quite the same weight research has founded. Some of our attitudes are inherited, at least in part were genetic transmission from our parents, other Arctic, you've all learned mostly true, direct and indirect experiences, which the attitude objects we may like to ride a roller. Coster, in part because of our genetic code, has given us a trail loving personality and in particles. We have had some really great times on roller coasters in the past. Still water off use all learned we of the media or through our interactions with friends. Some of our articles are shared by others. Most of us, like sugar Pierce Knicks and are discussed by Corker's. Where is other art Students such as our preferences for different styles off music or art are more individualist. Our attitudes are made up off cognitive affected and behavioral competence. Consider and environmentalists attitude toward recycling, which is probably worry positive in term of affect. If you worry happy when they recycle in terms of behaviour, they regularly recycled your bottles and cans. And in terms of cognition, they believe recycling is the responsible thing to do. Although most articles are determined by ethic, behavior and condition, there is nevertheless where I ability in this regard across people and across our attitudes . Some articles are more likely to be based on feelings. Some are more likely to be based of behaviors, and some are more likely to be based on beliefs. For example, you're watching, too, so we're chocolate. Ice cream is probably department in large part by ethic. Although you can describe it stays mostly you may just like it and your attitude forward. Your toothbrush, on the other hand, is probably more cognitive. You understand the importance off its function. Steal other. If your oxygen may be based more on behavior, for example, you're onto the word. No taking buring electric probably depends. Italy's in part on whether or not you regularly takes. No human beings hold our attitudes because they're useful, particularly Allah. Atticus. Enable us to. The chairman often worry quickly and effortlessly, which behaviours to engage in which people to approach or avoid and even which products to buy. You can imagine that making a quick decisions about watch to avoid or approach has had substantial value in our evolutionary experience. For example, we have two toads, snakes is able to bad run away, and blueberries are good, ate it 3. Some attitudes are stronger than others: some attitudes are more important than others because they are more useful plus and does have more impact on our daily lives. The importance often attitude, as assessed by how quickly it comes to mind, is known as our tickets Trent. Some of our attitudes are strong attitudes in the sense that we find them important, hold them with confidence, do not change them, worry much and used them frequently to guide our actions. These strong attitudes, meaning guide our actions completely out off our awareness. Other articles are weaker and have little influence on our actions. Strong attitudes are more comfortably accessible, and they come to mind quickly, regularly and easily. We can easily measure out it's run by assessing how quickly our attitudes are activated when are exposed to the actual object. If we can state our attitude quickly without much thought, then it is a strong one. And if we are unsure about our attitude and need to think about it for a while before stating our opinion, this article is weak. Adi just become stronger when we have a direct, positive or negative experiences with the attitude, object and particulate early. If those experiences have bean in strong positive or negative contexts. Because our attitudes friend is the Thurman by cognitive accessibility, it is possible to make attitudes stronger by increasing the accessibility of the attitude. And this can be done directly by having people think about, express or discuss their artichokes with others. So after people think about here, attitudes took about them or just see them out cloud the oxygen they have expressed becomes stronger because our videos are linked to the self concept. They also become stronger when they are activated, along with a South concept. When we're looking into a mirror or sitting in front of a TV camera on, the attitudes are activated and we are then more likely to act on them. Attitudes are also stronger when the A B C's off affect behaviour in commission a line as an example. Many people's attitude, a forward, their own nation is universally positive. They have strong, positive feelings about their country. Many positive thoughts about it and then to engage in behaviors that sported other articles are less strong because the effective cognitive and behavioral competence r h somewhat different. For example, your commissioned toward physical exercise may be positive. You believe that a regular physical activity is good for your help. But on the other hand, you you're a fact may be negative because you may resist exercising because you prefer to engage in tasks that provide more immediate rewards. Consequently, you may not exercise as often as you believe. You also, and these inconsistencies among the competence off you're actually making less strong than it would be if all the competence lined up together. 4. When Do Our Attitudes Guide Our Behavior: social psychologist as well as advertisers, marketers and politicians are particulary interested in the behavioral aspect of attitudes because it is normal that the A B. C's off our Arctic use our it least somewhat consistent. Our behaviour tends to follow from our ethic and commission by the German that you have more positive commissions about in more positive f it toward weapons than French. Those and I will naturally predict, and probably be correct when I do so that it will be more likely toward your rifles than French toast when you eat breakfast at a restaurant. Furthermore, if I can do something to me, your thoughts or feelings, the work French more positive than your likelihood of ordering it for breakfast will also increase the principal attitude consistency that for any given attitude, object the A, B C's off affect behaviour and commission are normally in line with each other. Does predict that our attitudes, for instance, as measured, were self. A report measure are likely to guide behavior supporting this idea Mata analysis have founded. There is a significant and substantial positive correlation among the different components of Arctic you and that articles expressed on South reboard measures, though, predicts the behaviour. However, our Arctic use are not the only factor that influence our decision to act. The theory of planned behavior developed, gone Martin Fishbein and Isaac eyes and outlines three key varietals. Debt. The fact the attitude behavior relationship a the oddity tooth or the behavior means the stronger the weather be subjective norms. It has the support of those we value and see perceive the behavior of control, which is the extent to which we believe we can actually perform the behavior. These three factors jointly predict our intention to perform the behavior, which in turn predicts our actual behaviour. Telestrate Today's imagine for a moment that your parents, Serena, is trying to decide whether to recycle her used laptop batteries or just throw them away. We know that her attitude toward recycling is positive it as she thinks she should do it. But we also know that recycling things work. It's much easier to just throw the batteries away. But if Serena feels strongly about importance of recycling, if her family and friends are also in favour or recycling and if she has easy access to a better recycling facility, then she will develop a strong intention to perform the behavior and likely follow through on it. More generally, research has also discovered that artichokes predict behaviors while Onley under certain conditions, and for some people. And these include Mandy attitude in the behavior, both a cure in several social social situations. Second, when the same competence of the attitude either effect or cognition are accessible when the attitude is assessed and when the behavior is performed, turret, when the attitudes are measured at the specific rather than a general level and brutal self monitors rather than for high self monitors. Imagine for a minute the case of Maira, a 16 year old high school student. Mayer tells her parents that she hates the idea of smoking cigarettes. Myers Negative attitude The worst smoking seems to be a strong one because she's talked a lot about it. She believes that cigarettes are dirty, expensive and unhealthy. But how sure are you that Myers articles will predict her behavior? Would you be willing to bet that she never cry smoking when she's out with her friends? You can see that the problem here is that my iris artichoke is being expressed in one social situation it has when she's with her parents. Where are the behavior which is trying? The cigarette is going took your in a very different social situation. Eat us when she's out with her friends. The relevant social norms are, of course, much different in the pool situations. Meyer's friends might be able to convince her the first smoking this, despite her initial negative on attitude one day and kiss her with peer pressure. Behaviors are more likely to be consistent with our to give when the social situation in which the behavior of yours is similar to the situation in which of the article is express one other type of match that has an important influence on the attitude behavior relationship concerns how we measure the attitude and behavior. Cottages predict behaviour better when the article is measured at the level that is similar to the behavior could be predicted. Normally, the behavior a specific. So it is better to measure the attitude at a specific level to, for instance, if we measure conditions at the worry general level. For example, are you are a religious person, we will not be a successful at predicting actual behaviour as we will be. We ask the question more specifically at the level of behavior we're interested in predicting, for example, how frequently do expect within church or mosque in the next month. In general, more specific questions are better predictions or specific behaviors. And as if we wish toe a curently predict behavior, we should remember to attempt to measure specific articles. How did you also predict behaviour better for some people than for others, as we saw in section before? South Monitoring refers to individual differences in the tendency to attend to social cues and to adjust one's behaviour to one social environment. 3/3 into our example. Maira. You might wonder whether she the type of a person who is likely to be preceded by peer pressure because she's particle early, concerned with being liked by others. And if she is, then she is probably more likely to want to fit in whatever her friends are doing. And she might strike a cigarette if her prints offer her one. On the other hand, if Mirer is not particularly concerned about following the social norms of her friends, and then she will be more likely to be able to resist the procedure in high self monitors are girls who tend to attempt to blend into the social situation. In order could be like and a low self monitors are. Does horror less likely to do so? You can see that because they allow the social situation to influence their behaviors. Their relationship of between articles and behavior will be weaker for high South Monica list than it is for a little South Montador's.