Social Media Vlogging: creating engaging authentic videos | Dom O'Neill | Skillshare

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Social Media Vlogging: creating engaging authentic videos

teacher avatar Dom O'Neill, Live Sport and Live Event Producer

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

32 Lessons (29m)
    • 1. Who is Dom and what is this course about?

    • 2. How to shoot better videos

    • 3. Clear videos are more watchable

    • 4. Selfie stick vs tripod

    • 5. Gain a wider audience by adding subtitles

    • 6. Why good lighting matters

    • 7. What will good lighting do for you

    • 8. Lighting Top Tips

    • 9. Where to film

    • 10. Is your background too distracting

    • 11. Leverage locations

    • 12. Why Sound Matters

    • 13. 3 Top Tips for Better Sound

    • 14. How to record better sound

    • 15. Keep your video production process simple

    • 16. Make video production part of your workflow

    • 17. What is my audience doing

    • 18. Keep it short

    • 19. Get to the Point

    • 20. Start Positively

    • 21. How to script engaging videos

    • 22. Why you need to believe

    • 23. How to beat nervousness

    • 24. What to wear

    • 25. Are you clothes enhancing your brand

    • 26. The Power of Smiling

    • 27. Its not what you say

    • 28. Use your NVCs to keep people watching

    • 29. If you love it show it

    • 30. Why use social media

    • 31. You dont need to be on every platform

    • 32. Thank you for taking part

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About This Class

Do you want to become a social media vlogger? Do you want to use social media platforms such as Facebook, LinkedIn and Instagram to grow your personal brand and find new audiences.

Social media vloggers post short, authentic video messages to their audience on a daily or weekly basis. If you want to become a YouTuber, vlogger, blogger, podcaster or social media influencer you need to use social media vlogging to grow your audience.

On this course you will learn how to...

  • Use lights, cameras and easy/cheap sound tech to ensure your videos look and sound great
  • How to look a pro on camera - costume, communication skills and scripting
  • Discover how to work social media vlogging into your weekly workflow to ensure you are consistent and successful.

This course is specifically for people who are looking for practical advice on how to use consumer tech to create quality authentic videos on a regular basis.

I'm looking forward to teach you. Lets start learning.

To take part in this course you will need...

  • Smartphone, tablet or computer with a camera and access to the internet
  • A microphone and tripod/selfie stick are also useful
  • Loads of creative ideas and energy

Meet Your Teacher

Teacher Profile Image

Dom O'Neill

Live Sport and Live Event Producer


Hello, I'm Dom. I'm a freelance video and live event producer. I love creating content, being an entrepreneur and running my own business. I've never had a 9-5 job or a full time contract, and I'm very proud of that fact. I'm a work nomad, I have worked in over 20 countries across Europe so far in my career and want to work in another 20 over the next decade. I love to help others who want to do the same. 

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1. Who is Dom and what is this course about?: Hey, I'm dominated. And for 15 years I worked for major broadcasters, creating amazing content for TV, radio and her live events. Emma, time professionally, I led that you need to give your audience what they want. The always leave them wanting more. And you watch Netflix or BBC already figured out, they will always leave you on a cliffhanger at the end. You want to then come back for more. And that's what you need to do. An inability to find out who your audiences into, find out what their pain points are. You to give them nuggets of ideas. But the key is to keep them coming back for more. On this course, we will look at how to shoot better videos. Everything from selfie sticks are tripods, good lighting, and good audio plus relook at how we work in creating videos regularly into our flow. Plus, we will end on looking into more than less tangible things. I was lead to success in video. The power smiling, what to say, how to say it, and how to beat nervousness. So let's get going, Let's get learning. 2. How to shoot better videos: Okay, Let's talk about framing. This is how the shot is set up. There's a number of different options. The establishing shot is great if you're in an interesting venue and you want to establish when I get the whole venue in a shot, and we then have the long shot. And that is great for showing the entirety of a person with some background. Often in drugging, we will use the medium pressure. That's the kind of shot that I used for the block here and for the video recording at the moment image you get a good view of my face. I'm authentic expressions, but also you get some other nonverbal communication for my shoulders as well. Now the problem with having a close-up people would get really close. The problem with that is then sometimes overwhelming to the audience because you're literally right in their face. Now you're demonstrating a small product is going into detail. Touch that works really nicely. 3. Clear videos are more watchable: So focus is massively important. I see many, many videos from people who aren't in focus, which means that fuzzy, which means they're very soft. Now the human eye and human brain always like to make things shop. So if your videos are fuzzy, it means the EDI is hard for the eye and the brain to work out what's important. And all step it makes it harder for the brain to watch. The brain is working overload to try and sharpen the image, but it can't because you've recorded it as a fuzzy image. Plus it looks unprofessional. In filling a smartphone. The smartphone will do a lot of the work for you. The autofocus on your smartphone would do a great job. Remember, we don't want any reasons for the audience to click Next on a blurry image will give someone a reason to click Next. 4. Selfie stick vs tripod: A number of my clients have asked me about tripod or selfie stick. So in this video, I wanted it to be quite professional. And so I got a tripod filled me. It means that my hands are free and it means that it has a bit more of a news broadcast kind of feel to it. However, I found for the vlogs, videos, they're the ones you're getting people at the very start, the awareness stage. I find that kind of behind the scenes stuff does really well. That's the stuff you see with me, with the Southeast Asia walking around and it's behind the scenes. The whole point is authentic and it is actually supposed to look how amazing. Now when you get later on, he start making more advertorials and you start making more upset style videos, veins running, start to use the tripod. But at the end of the day, if you don't feel happy using a selfie stick, which I know a lot of people don't, don't use it. Stick with a tripod. Always do what makes you feel happy. Because when you're happy, you make better videos. 5. Gain a wider audience by adding subtitles: Facebook research shows that 85 percent of videos on Facebook are watched without sound and watched with headphones. So it is very, very tempting to not bother to put subtitles on. The problem is you are losing out on a massive audience. And what is the point in creating a video? Spending all the time, the energy and money creating videos, that possibly seven short percent of people won't be able to engage with properly. People might well be consuming your content on your smartphone, the on the bus, the indicator, the first office. And they want to watch a video that flicking through the sea of video come up to. I'm not going to turn the sound up in a public place. Most people wouldn't do that. I've got the headphones with me. All right, Next, and you've lost that person. Having subtitles will put you above your competition who don't have subtitles. Or make your content more engaging and allows the media content a lot more accessible to a wider audience. 6. Why good lighting matters: If you look at Hollywood film, the bad guys for being the shadows, the bad guys will be in the darkness. There you are. Show me and you are in the shadows viewer in the darkness. The subconscious mind, especially with folk in the West, to mind, has been programmed to not trust people who are hanging out in the darkness. Interesting stuff. When I first started making my vlogs, I use natural light within the room. Lots people said dominant, I'm Julia content, but actually it's quite dark and I find it quite hard to watch because it's so dark and drab. So having light pulls you out of the picture, if you're nicely lit, digital, nicely illuminated, it makes you pop out the page, Pokhara social media. Social media these days is so much out there. There's so many videos. If you can make your videos more engaging to watch, that is always a good thing. 7. What will good lighting do for you: So it can make you look younger, very true. It can get rid of your wrinkles and bags under your eyes TO degree. And it can make you look healthier. So that is good lighting. So you need to illuminates yourself. So light yourself and your objects, providing a consistent light. So it's consistent light across your face, that is the main thing. Shadows are the enemy. Yeah, So shadows can bring out the bags in the eyes. Shadows will bring out the wrinkles. If you have a consistent wash with light across your face, you will look much better. You look younger. They'll have less wrinkles happening a lot healthier. 8. Lighting Top Tips: Sunlight is fantastic, quality, cheap lighting. When it's consistent. I like the film in the morning for in the later afternoon. So the cell is not blinding you in the eye and making you have to squint, but it is nice to light. You should always liked himself from the front, from above, not from behind because you are looking like a silhouette and not from below. And they used to light monsters, an old fashioned art films. You're lighting from the front, lighting from above. As possible. If you're lighting naturally mature, the sun is not behind the, otherwise you'll get bleached out. If you're filming indoors, white photography lights are great, much better than domestic flights. The prompt domestic flights is, domestic flights will often give you an unflattering yellow or orange glow. 9. Where to film: Backgrounds of people taught me all the time and say right, what should I fill my end? Should I buy a pop-up? Should I get some of the created? And the OnStar question is, how much are you willing to spend? How much do you want to spend on your background? It does make a difference. I used to feel when I first got off the blogging, I felt against the white background. People are like dominate the videos, but white backgrounds boring as if it saved me every time. And so I invested in this green screen technology. So I put the green screen behind me. I'll put it into my editing software. I like to use Camtasia, but there is other bits of software you can use, which will do the same thing. And you do a little bit of magic and phone, you get a nice background and you can change to whatever background you want. I ever make different videos for different people, not having to constantly build new sets to build new backdrops. We should change it digitally using green screen. 10. Is your background too distracting: Lots of different arguments on whether you have a busy background or a non busy background. Best thinks there's not to draw the audience away too much to get backgrounds. If your background is super, super busy, it could distract from what it is that you're saying. Again, it's all about attention seeking while on line it's grabbing the audience's attention and keeping them drawn in for those 40 seconds. If your business is in a beautiful location, makes the motion location go outside. Get the location as a backdrop is your filming sunlight drop. Then make sure you find a space which is visually interesting, is visually light or time. And he got the money. Green-screen works really, really nicely. 11. Leverage locations: Outside locations can give a little bit more interest to your videos, which will of course make them more engaged in the feature film Selma like this. A well known locations, people who don't know me. You are based in Edinburgh where I am today, might walk into an, a positive control that again, tungsten heavy down urinary. Awesome. I'm sorry, it's just a little bit of an icebreaker with other people in that city. You may not know you, but they know a connection with your social media. They see you're in Edinburgh again, hey, I didn't know you're allowed to. 12. Why Sound Matters: Audio is a massive part of this stereos. Maybe your audience listening in Iceland, but maybe not. You can't make assumptions. And having good quality sound will often forget bad quality pages, not you should ever shipped by cause-effect transmit sound really matters. So audio from your voice wasn't audio from music matters as well as the to make sure you have the best quality audio, you're going to be in a quiet room. If you're in a busy room with other people, all that noise will spill into the microphone and ran around. People want to hear you. Not the background noise. Having I had a little microphone here, please. The microphone is very close to my face, much closer to my mouth than anything else. And search my words that go into the microphone this already and the background noise. 13. 3 Top Tips for Better Sound: I'm filming in a quiet room, but also sitting in a room that's filled with stuff. And so empty rooms echo, echoing, sound strange and can be off putting for some organisms. And then as you're filming in a busy office, a sign on the door to the room of filamented, say, filming in progress, quiet straight. It's amazing how much that will help people outside the NANDA. What you're doing in here and keep quiet outside, closing doors great, and stops noise spinning in from the outside. Actually, you're in a quiet room. Visual aid when AP site energy filament and make sure that everything inside the room is quiet as well. 14. How to record better sound: I see a lot people filming on their laptops. The problem with the laptop is that it's a very poor quality microphone. It usually sat right next to a fan. And the fan is the closest thing to the microphone and all that fan home comes into the microphone to what you do is you are recording on your laptop. I recommend you don't, but if you are using a laptop, you get a mike like this, which plugs into the USB or plugged into your audio input. And that means that the microphone is much further away from your laptop and much further away from the fan. Or you can also do is film on a Mac or so. A product, or a product which uses a solid-state drive. Because often those products will not have a fan through removing anything that makes a weird noise or washy noise, any kind of grinding noise, get them out the window. That's always perfect. 15. Keep your video production process simple: We talk about consistency and sustainability while your filament, the easiest way to have sustainable filming process is to keep it simple. The more complexity you need thusly add to a process, the more likely that process will fail, right? So I film, I added, and I distribute on my smart phone. Everything is on the smartphone. The beauty of that is it's always with me. I've got all the time and it's super easy to move files from one part of my iPhone to the other party I've been when you start adding in DSLR cameras and laptops and separate editing software and then cloud-based services. They become pain points, that becomes a bottleneck. And there's a chance that they'll get too complicated. You will get too busy and you will stop doing it. So we film it. We edited, and we distributed all on the same device. 16. Make video production part of your workflow: So many people come sit me down a 100108 years and a 100 days. And more often than not, they will not because they don't have a workflow for doing a 100 videos and a 100 days. If video isn't part of your workflow, you will not be consistent. Consistency is the game. You build trust and mutual knowledge of who you are and what you do via consistent video posting. People who have covered my course and who are successful are the ones who say write down, I'm going to do one video every single week. And our work, doing one video every single week into my workflow. Once they get that sorted, once they understand the hours it takes all the time it takes, and they understand the process. They can then start to build on it, or they can start to hire people to help them build on it. But the key is to be consistent. And if it's once a week consistently, that's great. You can then build up from there. But the key is to build into your workflow, build into your work week, and do it consistently. 17. What is my audience doing: You need to be respectful of people's time. You need to understand that people aren't watching your content on the Tati, on the laptop. In a controlled environment. A usually watching it on the smart phone somewhere uncontrolled. And at any point, they can be taken away and back out into the real-world. But you've got to be respectful of people's time and also people on the phone. And so after a minute, foodstuffs get heavy, the screens quite small, the eyes get tired on the adjusted on the bus they might be and what the NICU at the post office and just check that stuff out and the numbers called the gunner. So if you're keeping your videos under one minute, more likely to say what you need to say to that audience before they get distracted by something else. 18. Keep it short: On Facebook, there is data out there for millions and millions, millions of views that between 40 to 40 seconds to one minute. That is where you really start to lose a huge quantity of your audience. So you have your call to action, your super important call to action. What people has to do next. If that comes after a minute, you could have lost up to 80 percent of your audience, which means that only 20 percent of people who started watching video actually find out a call to action and what we do next. So it's so important that the call-to-action comes, especially to our social media called Russian, comes within the first 40 seconds and the whole video is over by a minute. If you're on Instagram is your own, Twitter is your Facebooks. Need to make sure that happens. Linkedin as an argument like you can go a little bit longer, but you've got to be respectful of people's time. 19. Get to the Point: Opening is so, so important you get the point. Ellie, I often say to people, making videos is a bit like door-to-door selling. You're knocking on doors and you're rambling on for two minutes. Adore combating effects. If you're not going to door and you are polite and explain why you there and what benefits you are going to bring. People are much more likely to sit and listen and not going to do on your face. And the digital equivalent of slam the door in the face is next. So easy for people to sit next to. You've got to use their seven seconds at the start to really grab their attention and make sure they understand the value of staying with your video. Hi. 20. Start Positively: The 47% of the value of a video campaign was the method in the first three seconds? Yes, three seconds. We're up to 74% of the value was delivered in the first 10. Do you need to make sure you get the opening to your video right? I've seen many, many videos where the first seven to ten seconds, someone messing about with the camera. And that is prime real estate wasted before you even spoke. So many people will obtained off before the person speaks. So it doesn't, it isn't hard. It doesn't take long. You need to make sure you put your video once you film that into the editing software, I move is really good. There's also things like Camtasia or the clips, and you can just flip the front and the end of the video. Just make sure that when you uploaded, the first thing they see is you start at the top, not you fumbling around with a camera. 21. How to script engaging videos: People are less wanting to listen and read and hear about stories. That's how good advertising these days, telling stories and answering questions and making people realized that going to you will make their life better or answer their problems. And so if you are telling stories, you need to make sure the story length is right. So it's one story per video per minute. That means you can really effectively tell the story. It won't be too long and it won't be too confusing. If your video has multiple strands and Egon here you, they're telling you about that. People will be sat there, gone. Well, what's this video about less than was about that thing. And it's a bit confusing. 22. Why you need to believe: Confidence is key. So if you are not confident about what your token about it, we'll come across in the video on people will buy from people who are confident. Because if you're not confident in your own product, why should anyone else fee? So it's good to make sure that you understand your product. Juran's done the benefits of the product and you understand what the audience is wanting from your products. You are talking in a confident way. People will get confidence from you. If you are nervous, speaker may not understand why you are nervous, right? So they'll watch the video. And like that's not quite right there. Why is that kinda legacy? What is what is the holiday know what is the problem here? 23. How to beat nervousness: So if you are nervous, I recommend film SIMD lungs for yourself. Don't 10, 15, 20, whatever amount of blogs for yourself watching that you can critique yourself as you want, you can show to others, get them to point out the good as well as the batter. Just focus on the bank. And then by the time you go through it properly, you've already done 20 or so videos and see you'll be less nervous about doing it for real. 24. What to wear: People don't necessarily expect you to wear a suit and tie. Isd. My videos originally in a certain time, people always thought that how is the sales guy? And at some point, the creative boy recovering until the crazy stuff. So I found that when a nice trendy t-shirt does the trick collateral people expect from a tech company, if you're a lawyer, if you are a good GPA or if you're in professional services and usually wear a suit and tie. And why not? Because that's what people would expect from someone in your position. As you have a particular brand where you are more casual in the professional services. Or if you're doing a very relaxed kind of video, you are the lawyer who rules have clients that Monroe who so you'll adopt him, who also does jogging. 25. Are you clothes enhancing your brand: Lots and lots of people come to us you do at Brown did publish it, so or jackets, that kind of thing. Having the brand on the clothes is great to tighten your brand within the video. It is also very, very good to make sure that your clothes are clean. So a lot people are all, yes, I'm on a building site or day and I'm always getting it. That's what it sort of bow. You know, you gotta get lucky and get things done. And that is true. And that is fine when you're on site, but actually, wouldn't you making a video about your business? It is much better to be clean and to be tidy and to be well presented. For the VGA video, you are not entirely well that two people will think. Boy, that's wacky when I felt a bit sloppy. I see you want to be pushing the best, the best foot forward to wanting to make sure that people are seeing you as someone who's, someone has a good attention to detail. 26. The Power of Smiling: Within a video, smiling at x0 is one of the major things that if you're doing a sad video or a video, but something very, very hot ridge of the smiling like an idiot. Well work, but generally, smiling is good within videos to use online. People like smiling. If you're smiling, medial open means you are engaging and people who smiled back to day, we'll be in a positive way in mind. Humans do kinda mimic each other. So if you're smart and you know the idea is the person watching the video, it probably smile back at you. It's normal human reaction that people smiling at me so they're happy. Enjoy your content law. 27. Its not what you say: Now when we communicate feelings and attitudes, only 7% of the meaning it contained in the West reuse, the 88% of the meaning comes from the way the word deduce that the tone is the volume is the speed at so on. And facial expressions, including smiling, convey 50 percent of the meanings. People want to know your emotions. If you're monotone, you are not engaging, you're not smiling. People will find less engaging and will also get less for more words that you're saying. Because the words themselves are only a tiny amount of the story, how it's being said, and the emotions from you. That is what really gets a good story across. 28. Use your NVCs to keep people watching: Research by UCLA has found that 55 to 93% of communication effectiveness is determined by nonverbal cues. Nonverbal cues can be something like sitting with your arms progress of Stanley rearm for that It's quite confrontational. Ivr and for all that, it means you're close the door, closing yourself off your audience. While it happy hands open, you are o print yours, are engaging with your audience. You're talking to your audience, not talking to your audience. So that's what it's all about. It's all about making sure that your body language doesn't put your audience are. Again, making eye contact is great. If you're kind of off screen or disengage or not looking at the camera properly is less engaging for the audience who are watching you having a worse relationship with the audience. And they will turn off quicker. 29. If you love it show it: You know how to be a getting idiot, gunny and less xyz, what your brand and your audience demand. Lots of people can get good enthusiasm while still speaking. Normally, you don't have to be a root path. The thing is often people will become into your videos called, especially if you're on social media, people would watch and you don't know, you don't know your products, don't know your brand. And so your refuse yardstick about what you're talking about. People can become enthusiastic themselves. If you Ally, Hi there. Kinda making a video. Gay people alike. I've already built by this guy. Next is show. So easy for people to go next. So enthusiasm makes you excited about what you're talking about, but can also help make the audience excited. The Bible talks about if you aren't excited about what you're talking about, why should they be? 30. Why use social media: There we've got our videos on, wanna get them out to as wide an audience as possible back in the day were permanent DVD and post them out to people. Obviously, we don't do that anymore. We use social media platforms. Billions of people use social media every single day, not just to watch funny cat videos. They're also looking at what products they should buy, what solutions there are for their companies and what they should be investing in. As a people, as fashion particles are, they are expecting to find out useful services and products online. Your videos can be there clear. 31. You dont need to be on every platform: Back when I first started in social media, the whole buzzword, be everywhere, man, be all the time everywhere and everything. But actually these days that is not sure what you really need to do. Finally, social media platform, that worldview and absolutely nailed it. If you are B2B, there's a very good chance that LinkedIn would be the best platform. And you need to master that if you're selling holidays to teenagers and early 20th, there is an extremely good chance that Instagram, that will be your platform. So know your audience and know what platform towards the audience. Then master that one platform. Once you've mastered that, you can then move on to the next one.